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Easy Scaling PodcastReal Talk | I Sold Easy ScalingFor the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode99Hey everyone! Welcome to a very special episode of the Easy Scaling Podcast with a huge announcement. I’m sitting down with Courtney Tarrant and Jennifer Spivak, the new trailblazers at the helm of Easy Scaling. Guess what? They’re also taking over this podcast, making this my final episode as your host.In this episode, we're unpacking the details of why I chose to pass the torch to Courtney and Jen and...2024-11-1149 min
7 Figure Ads: Empowered Over the AlgorithmThe Big Finish: Our Secret Seven-Figure Strategy REVEALEDAre you ready for this? We don’t think you’re ready for this. There’s one thing that’s more important than all the rest. One ingredient to the secret sauce of ad success that you absolutely can’t leave out. One thing so secret, we don’t even want to let it slip outside the episode itself. You ready? You sure? Then hit play—and good luck!2024-02-2300 min7 Figure Ads: Empowered Over the AlgorithmFinding Your Perfect Fit Ads PartnerChoosing the right ads partner is absolutely crucial for the success of your overall marketing strategy…and there are many factors to take into consideration. You don’t want to pick an ad agency based on big promises or perceived urgency, because when it comes to ad campaigns…faster isn’t actually better. To get ads right, you need time—time to solidify your branding, your messaging, your ideal client, and so much more. You need time to test things out without the pressure of pulling in immediate revenue. And if you don’t ha...2024-02-2310 min7 Figure Ads: Empowered Over the AlgorithmThese women scaled to 7 figures with adsAll of this information is great and all…but if you still don’t believe that ads can work for you, then what’s the point? Today, we’re going to be sharing a few stories that prove just how transformative ads can be when utilized properly. These stories are from some of our favorite clients: people just like you, with businesses just like yours, that saw incredible growth just by implementing new ad strategies. If they could do this—if WE could do this—then so can you. And we want to help y...2024-02-2310 min7 Figure Ads: Empowered Over the AlgorithmHigh or Low: How to Adjust Your Ads for High Ticket and Low Ticket OffersNot all offers are created equal…and neither are their ads! Marketing high-ticket offers and marketing low-ticket offers actually looks quite different…so why would we use the same formula when making ads for them? High-ticket ads are going to be targeting a far different audience than low-ticket ads. Even if some of the qualities of your ideal client or customer stay the same, the messaging shouldn’t. So how do we shape our ads according to our offers without one or the other becoming ineffective? 2024-02-2313 min7 Figure Ads: Empowered Over the AlgorithmWhat Does It Mean to “Optimize a Funnel,” Anyway?If you’ve dabbled in sales and ads at all, you’ve probably heard the phrase “optimize a funnel.” People tell us all the time that we need to be optimizing our funnels…so much that at this point, it’s kind of just a jumble of words. What does it even mean to optimize a funnel? What do we actually have to do? Lots of people just try to guesswork their way through it…but thankfully, you found us, so you don’t have to! We’re goi...2024-02-2312 min7 Figure Ads: Empowered Over the AlgorithmTrading Ad Roulette for ROI: How to Play the Ad Game RIGHTIf there’s one thing you don’t want to play fast and loose with as a business owner, it’s your ROI. But too many business owners are doing exactly that, because when it comes to their ads and the return they’re seeing…they’re playing a game of what we like to call “Ad Roulette.” Here’s how Ad Roulette works: When I ask someone how their ad is performing, they usually tell me about their lead numbers. But what they actually need to be looking at is the...2024-02-2307 min7 Figure Ads: Empowered Over the AlgorithmMessaging is the New Targeting: How to Reach the Right PeopleIn the last episode, we chatted about how to REPEL the wrong clients. In this episode, we’re going to go over how to ATTRACT the right ones. Look, we know we talk about messaging, um…a LOT. But that’s because it truly is the bread and butter of creating effective ads—and if you don’t know how to do it well, your ads are probably going to flop. Badly. “Targeting” is how the algorithm gets your ads in front of the right people. However, targeting hasn’t been as effective as it...2024-02-2309 min7 Figure Ads: Empowered Over the AlgorithmGet Magnetized: Why You Want to REPEL with Lead MagnetsHere’s the thing about magnets: Depending on their charge, they can either attract…or repel. Most people think about “lead magnets” as a way to attract the right clients, and that’s important—you definitely want them to successfully call in your perfect fit people. But there’s a second half of the equation that most people miss: designing your lead magnet to REPEL the wrong clients. Most people have a “the more, the merrier” mindset when it comes to lead magnets, but trust us…that can q...2024-02-2317 min7 Figure Ads: Empowered Over the AlgorithmAre Facebook Ads getting too expensive?One of the things we’ve been hearing more and more frequently over the past few years is that Facebook ads are getting too expensive. If this rings true for you, hopefully you can take a little tough love today, because here’s the harsh truth: Yeah, your cost per click is probably too high…because your messaging sucks. There. We said it. Look, once upon a time, you COULD get away with subpar messaging and creative work on your Facebook ads, and people wou...2024-02-2315 min7 Figure Ads: Empowered Over the AlgorithmNo More Chasing Leads: What Happens When Perfect Fit Customers Come to YOUHere’s the amazing thing about ads: They never stop working. Ads don’t need days off. Ads don’t need to sleep. Ads don’t take sick days. They’re always there, working in the background, allowing you to capture leads no matter where you’re at in life. Sick and need to close the laptop? Ads keep on going. Family emergency? Your ads have you covered while your focus and energy need to be with those you love. Have a hundred other...2024-02-2306 minEasy Scaling Podcast#BTS | My favorite business failuresFor the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode57In today's episode, I’m sharing the behind the scenes details of two very specific inflection points in my business: a failed course launch and an almost failure that I turned into one of our most successful programs.I also want to give you some insight into how I approach failure in general and how the way you think about failure can be deeply powerful in helping you get to the next level. 2023-06-1327 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsThe Last Ad Agency You're Ever Going to NeedWe're turning out the lights! But that doesn't mean the party has to be over! Before we sign off of this limited series podcast we're taking one last look at everything on the table. From messaging to data and of course strategy specific to your business goals. Join us for one more loop around the block as we look back on all we've had to offer. If you made it this far - THANK YOU for spending your valuable time with us. We want you to make the best, most informed...2022-11-0905 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsThe Break-Out Success of Ashleigh Chanel's DWY DecisionIn this episode, the amazing Ashleigh Chanel joins us to talk about her experience inside our Done with You service, Empowered Ads Academy. She’s an expert digital marketer, and CEO of Make Your Mark Digital Marketing Agency. She helps profit-driven business owners transform their business into major revenue streams. Ashleigh joined the Empowered Ads Academy to really nail down her messaging, which you know is one of our favorite things to tackle. She came across our ads and felt our excitement and wanted to inject that same feeling into her own advertising....2022-10-2717 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsPartners in Profit: Doing DFY with Courtney Foster-DonahueWe're excited to be interviewing Courtney Foster-Donahue, owner of many wildly successful courses that help professionals from all walks of life succeed wherever they go. We're chatting with Courtney to take a look at how good the DFY life can get. From unexpected free time to getting some (well earned!) peace of mind on vacation, there's no shortage of inspiration to draw from today's DFY-expo. You even get to hear the story of how everyone first met! Courtney is a classic case of a business owner that could totally have continued running her...2022-10-2719 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsAds By the Numbers: The Choice Between DWY and DFYFeel like an expert yet? Great! Because all that's left is selecting the best route for support in your Facebook™ Ads. If you're wondering what DWY and DFY services look like in action? Wonder no more! We are here today to answer exactly that. Inside this episode we share: -How to use where you are at now to select your path for scaling. -Share the difference between expected effort & returns with both DFY & DWY you Facebook™ Ads. Already know the best path for you? We can't wait to p...2022-10-2711 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsDo You Have A Proven Offer?We don't subscribe to a "blind leading the blind" business model. Because knowing where you're at now is what lets you make decisions from a place of honesty and not a place of emotion. This is why in this episode we are going to be showing you how to ask the right questions and get the right answers. Together we are exploring: -Which of the four phases of business you are in NOW. -What your phase means for how you should move forward! Your path to 7 figures with us...2022-10-2711 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsGain Control of Your Business GrowthWhen was the last time you started your day and the first thing you thought of wasn't your calendar or how to land your next sales call? Part of why The Ad Girls exists is because there are certain things only you can do inside of your business and we want to recognize that. This episode is about trying to help you recognize it too. So you can finally: -Stop worrying whether all details of every ad campaign are taken care of. -Focus on doing the things that have made you so wildly successful in t...2022-10-2710 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsWhat is the Right Funnel for Your Business?We aren't here to tell you how to compete. We're here to help carve out your name in a way that makes competition totally irrelevant. Inside this episode we're covering: -The 4 major qualities of your message and why they need to be 100% authentic -The 4 buckets those major qualities pour from are the foundation for the value they bring to the table -Share what the right funnel approach is for you Ready for support & true partnership in your ads? Apply to work with us below! 2022-10-2729 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsFacebook Ads Alone Won't Fix These MistakesLet's face it. The cost of clicks isn't what it used to be. Which leads to the question can you really afford to be making the same mistakes we were making five years ago? Not if you want ads that are going to bring you the guaranteed returns that make them viable in the first place! It's a good thing that's exactly what we are talking about in this episode. Tune in and find out: -What do ads come down to on a cost-per-click basis? -How do we stop...2022-10-2723 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsThe Way Ads Can Thrive After IOS 14Have your ad campaigns been feeling hit or miss ever since IOS 14? You're not the only one. In this episode we're talking about what's happening with the numbers and why The Ad Girls are already ahead of the curve. Numbers, data, and tracking not your thing? Don't skip this episode because we're answering all those questions you've had about how to take control of your ad revenue. Before you dive in remember: -It's finally time to stop listening to people talk about "hacking th...2022-10-2716 minEmpowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ AdsHow We Became Empowered AF (And You Can Too!)Meet your new favorite Facebook™ Ads team + digital growth partners. We scale women owned-businesses from 6 to 7 figures. FULL STOP. Are you next? Our Mission is to put more money in the hands of more women without using gross bro-marketing tactics. Our holistic, messaging-first approach to Facebook™ Ads has led to some pretty sweet successes, like: - $852,000 in revenue for a membership site, from just $71,000 in spend - An 11X ROI from our proprietary Book A Call funnel for high ticket coaches & service providers - Scaling an e-commerce store to 7 figures on just...2022-10-2718 min
Let's Talk a Little Shop | ASD Market WeekHow Retailer Can Create Wildly Successful Facebook and Instagram Ads | The Ad GirlsIn the past year, privacy, tracking and attribution have been turned on their heads when it comes to spending money on social ads. To understand the changes, and how new privacy laws are affecting retail ad spends, we talk with Jennifer Spivak, co-founder of and Courtney Tarrant of the Ad Girls.Read and follow the full conversation here https://asdonline.com/blog/marketing/successful-facebook-instagram-ad-campaigns-2023/2022-09-1220 minEasy Scaling PodcastHow to use Facebook Ads to scale to 7-figures quickly with Jennifer SpivakTune in as we discuss what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the magic of book a call funnels, and more!—For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode9In today's episode, we’re talking about what Facebook ads can and cannot do, the impo...2022-08-171h 19