Shows
The Best of LKN295: How to Stop Trading Time for Money with Jenny MelroseIn this episode, Jeff reconnects with Jenny Melrose to discuss how small business owners can stop trading their time for money by creating scalable digital products. They explore the challenges of solopreneurship, the importance of repurposing content, and the tools available for creating digital products. Jenny shares her insights on lead magnets, building an email list, and the power of AI in content creation. The conversation emphasizes the potential for small business owners to leverage their expertise and create income streams that work for th...2025-05-1637 min
The Ultimate Blog PodcastThe Future of Blogging: AI, Productivity & Content Creation Hacks with Jenny MelroseIf you’ve been in the blogging world for a while, you know how much things have changed—and if you’re just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and how AI can be a game-changer for creators.Jenny, who started blogging in 2010, has seen blogging shift from casual content sharing to strategic, business-building efforts. Now, as the digital landscape continues to change, on...2025-04-2228 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleBuilding a Brand Online with Maya EliousMaya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's am...2025-03-3125 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleThe Rise of Private Podcasts: Why Creators & Businesses Love Them!Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy.Private podcasts offer what public feeds often can't—a space for raw, unfiltered conversations without the pressure of search optimization or mass appeal. As I share in this episode, my private podcast "Unhinged" lets me deliver quick-hit, actionable content three times weekly to subscribers who've raised their hands as my mo...2025-03-2407 min
Influencer Entrepreneurs: Marketing Tips to Make You More Visible🔒 Beyond Audio: Creating Meaningful Audience Connections in a Visual WorldSubscriber-only episodeAre you missing a massive opportunity to connect with your audience? The digital landscape has shifted dramatically, and the methods we once relied on to build trust with our followers simply don't work as efficiently anymore. That's why I'm focusing intensely on video content—it's become an essential tool for accelerating relationships with your audience.The 7-11-4 rule has become my north star: we must find faster ways to get in front of people and speed up their understanding of who we are. Trust doesn't develop as organically as it once did, wh...2025-03-1204 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleStrategies for Brand Positioning: How to Carve Your Niche & Dominate Your IndustryUnlock the secrets to effective brand positioning and watch your business rise above the competition. With insights from host Jenny Monroe, discover the nuances that distinguish brand positioning from brand identity and marketing strategies. Jenny promises to guide you through crafting a unique value proposition (UVP) that not only highlights your strengths but also strikes a chord with your target audience. Learn how to construct a detailed customer persona, enabling you to tailor your messaging and carve out a niche through powerful storytelling, ensuring your brand stands out in a crowded marketplace.Facing a shift in your...2025-02-2412 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleBuilding a Brand that Speaks: Defining Brand Voice and ToneUnlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand’s voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.Jo...2025-01-2716 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleRepurposing Video Content: The Controversial Strategy No One Talks AboutUnlock the hidden power of your existing video content with insights from the Influencer Entrepreneur's Podcast featuring Jenny Melrose. What if you could dramatically extend the reach of your videos without the constant grind of creating fresh content? Join us as we address the often-overlooked strategy of repurposing video for multiple platforms, turning a single piece of content into an engagement powerhouse. Jenny delves into the challenges faced by creators, such as burnout and resource constraints, and explores how repurposing offers a sustainable solution. Discover how you can seamlessly adapt your video content for different formats like blogs and...2025-01-1310 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleMastering Content Repurposing: How to Maximize Your Reach and Save TimeUnlock the secrets of content repurposing and revolutionize the way you reach your audience. Have you ever wondered how you can extend the lifespan of a single piece of content across multiple platforms effectively? Join me, Jenny Melrose, as I share powerful strategies on transforming content into various formats to save time and broaden your audience. You'll discover the art of working smarter by reimagining your content to fit blogs, podcasts, and social media, ensuring you captivate different content consumers effortlessly. I’ll guide you through the importance of having a primary platform and why owning a piece of di...2024-12-3014 min
Influencer Entrepreneurs: Marketing Tips to Make You More Visible🔒 Navigating Market Shifts with PurposeSubscriber-only episodeStarting a business from scratch can be as daunting as it is exhilarating. What if your path to entrepreneurial success doesn't require a complete overhaul but rather a strategic pivot? In this episode, I recount my own journey of transformation with my second venture, Jenny Melrose Side of Things, where I harnessed my existing expertise in marketing and took a sharp right-hand turn instead of a full 360-degree spin. By sharing insights on the power of identifying your passion and honing in on a specific niche, I guide you through the mental shift from merely...2024-12-1906 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleEffortless Efficiency: How to Create Your Ultimate Project Task ListWhat if you could unlock the secrets to ultimate productivity and effortless efficiency in your business? Join me, Jenny Melrose, on the Influencer Entrepreneur's Podcast as we uncover practical strategies to streamline your workload and achieve your 90-day goals for 2025. You'll discover how to build your ultimate project task list, prioritize effectively, and set achievable deadlines. Learn the power of batching similar tasks to maintain focus and reduce mental fatigue, and explore tools like Asana, Trello, and Google Docs to enhance your task management. Whether you're a fan of digital tools or prefer traditional planners, you'll find helpful insights...2024-12-1613 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleUnderstanding Business Spending: How it Impacts Profit Margins with Danielle HendonEver wondered how an opera singer transitions into the world of accounting? Meet Daniel Hendon, who swapped arias for audits and now dedicates his skills as a CPA to empowering small business owners. Join us as Daniel decodes the maze of business expenses, spotlighting the vital differences between those that generate revenue and those that are little more than money pits. By understanding these distinctions, you can unlock the door to increased profit margins. Special attention is given to women entrepreneurs, as Daniel shares strategies to foster financial literacy and mindset shifts that can propel women-led service businesses toward...2024-11-2522 min
First Hustle Then Brunch48. Why Every Business Owner Should Have a Blog with Jenny MelroseIn this episode, we dive deep into blogging and online business with the incredible Jenny Melrose! Jenny shares her journey from being a school teacher to becoming a successful lifestyle and recipe blogger, and now, a mentor for entrepreneurs. We discuss the importance of understanding your target audience, the power of email lists, and why having a blog can be a game-changer for any business owner. Jenny also shares practical tips for monetizing your blog without relying on social media and staying motivated through the ups and downs of entrepreneurship. Whether you're just starting out or looking to...2024-08-291h 00Influencer Entrepreneurs: Marketing Tips to Make You More VisibleEffective Bootstrap Marketing Techniques with Melissa SmithBeginning a new business without a big budget calls for Effective Bootstrap Marketing Techniques. Melissa Smith of Personal Virtual Assistants and Jenny talk about some ways to help with your marketing. You can find Melissa at The PVA. Her Successful VA Workbook is here.Read More HereSupport the show2024-08-1930 min
Badass Therapists Building Practices That Thrive82 SEO for Counselors: In Conversation with Jenny MelroseUnlock the secrets to increasing your practice's visibility and connecting with your clients on a deeper level as Dr. Kate Walker and SEO maestro Jenny Melrose join forces. This power duo offers a masterclass in optimizing your online content to not only reach but resonate with your potential clients. Prepare to be armed with the tools to create content that answers the real questions plaguing your audience, from parents grappling with children's ADHD to adults seeking self-improvement, while learning the art of transforming website visitors into loyal subscribers.Step into the world of online counseling with strategies...2024-05-1732 min
Ultimate Goal Getters Summit 2024How to Get Time Back in Your Day with Jenny MelroseJenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. She is a content strategist that helps entrepreneurs better understand their marketing and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Support the Show.2024-04-2628 min
Confident Content Creators: Mastering the Art of Social Media MarketingEp 36 - 3 Secrets to Landing more Brand Sponsorships with Jenny MelroseIn today's episode, we talk with Jenny Melrose about the strategies behind successful sponsorships, and speaks about the importance of knowing your audience, niching down, and directly pitching to brands as key strategies for securing sponsorships. This episode includes actionable tips for influencers of all sizes to attract sponsorships and TRUST ME, it's one you don't want to miss!
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by n...2024-04-1123 min
She's Got It TogetherNavigating Social Media With Your Kids with Jenny MelroseHey everyone, it's Jessica from She's Got It Together. In this episode, I sit down with a special guest, Jenny Melrose, to discuss the challenges of navigating social media as parents and business owners. As moms, we often find ourselves in a tricky situation where we're constantly on social media for our businesses, but at the same time, we're trying to protect our kids and limit their exposure to these platforms.Jenny, a former inner-city school district teacher turned successful blogger and business coach, shares her experiences and insights on how she handles this delicate balance with...2024-04-1037 min
Into The Wild254. The Secret to Monetizing Your Blog with Jenny Melrose Blogging is not dead + a simple content strategy to win the SEO game. On this episode of Into the Wild we’re joined by Jenny Melrose. Jenny is a successful content strategist who teaches bloggers and entrepreneurs how to grow and monetize their online businesses. She is also the host of the Influencer Entrepreneurs Podcast. Jenny, a successful lifestyle blogger herself, started blogging after she had her daughter as a way of rebuilding her identity as a new mom. Soon, her blog led her to landing deals with companies like Neutrogena, Smucker’s, and more. 2024-03-1940 min
Be Amazing35. Building a Six-Figure Blog and Failing Forward with Jenny MelroseToday’s guest is Jenny Melrose, a former inner city teacher in NY turned lifestyle blogger, and now business strategist coaching fellow business owners with online monetization strategies. In this episode Jenny we’ll learn how Jenny was able to retire from her teaching job at just 35 years young once she had replaced her $75k/yr teaching salary with the income produced from her blog. When she was approached and ultimately sold her blog for six figures. Jenny seamlessly transitioned back into teaching, but this time her students are primarily women looking to build or grow their online businesses. Listen...2024-03-1131 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleMastering the Social Media Marketing FunnelMastering the social media marketing funnel is important to help you grow your business and doesn’t have to be just throwing spaghetti against the wall. In this episode, Jenny and Lynsey teach how to master your social media marketing.Lynsey Mahoskey is a social media coach and marketing agency owner at Her Hive Social. She offers coaching, management, branding, and other services to content creators.She started as a mommy blogger in 2013 to help other moms in similar situations and then moved into influencing, network marketing, and currently into coaching.Lynsey has a...2024-02-1921 min
The Becky Beach Show - AI-Powered Scaling Strategies for Digital Product Businesses48. How to Get Lucrative Brand Sponsorships with Jenny MelroseIn this episode, Jenny Melrose shares how she is able to earn multiple 6-figures with sponsorships for her blog and business. If you are a blogger or business owner, this is a must if you want companies to pay you sponsorship money! Check out Jenny's freebie at the show notes at MomBeach.com/Podcast.2024-01-3115 min
The Art of Feminine Business with Julie FouchtAdding Meaning and Purpose to Your Content with Jenny MelroseGet ready to be enchanted! In today's soul-stirring episode, I'm delighted to converse with the magical Jenny Melrose. Once a dedicated reading specialist, Jenny chose to "retire" from her teaching career when her blogging income far exceeded her salary. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as he...2023-10-0927 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleThe Art of Blogger Collaboration for Amplified SuccessUnlock the potential of blogger collaboration and harness the power of collective growth! Discover the strategies, benefits, and practical tips for collaborating with fellow bloggers. Propel your blog to new heights through the art of collaboration.The first thing that I want to start off with is that, I personally have seen that blogger collaboration is what has helped me over the course of 13 years of being in the online space, propel my business forward as a lifestyle blogger.When I first started off with The Melrose Family and now even with the JennyMelrose.com...2023-08-1411 min
The Business Brilliance Growth Podcast with Julie C ButlerEpisode 22: How to Organically Grow Your Business with Jenny MelroseJenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.
Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and he...2023-06-2032 min
Curiously Guided PodcastEp.58 | Flipping the Script on Becoming an Online Influencer (Even With a Small Audience), with Business Coach & Podcast Host, Jenny Melrose
This episode is JAM-PACKED with golden nuggets of info, including what it’s like to sell a blog (which we thought was pretty fucking cool lol).
Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands.
She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED.
This episode is a juicy one, we hope you enjoy it!...2023-05-091h 17
Social Slowdown: sustainable digital marketing for entrepreneursInfluencers & Email Marketing with Jenny MelroseI've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.What you can expect from this episode:Why you can't rely on social media for marketing your businessHow to get the most out of email marketingMonetizing your blog (with ad...2023-04-1837 min
Girl Means BusinessBuild an Audience That Raves About You with Jenny MelroseSend Me A Message or Question About This EpisodeJenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online...2023-01-1834 min
Full-Time Influencer PodcastHow She Sold Her 6 Figure Blog (Ft. Jenny Melrose) | S2 E22From family food blog to entrepreneurial empire, Jenny Melrose (@jenny_melrose) took a leap of faith and it paid off. In a world where content creators emphasize social media over anything else, Jenny shares why owning a blog can only strengthen your personal brand.Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! CHECK O...2022-10-2427 min
The Business of Thinking BigHow to Make Money as an Influencer with Jenny MelroseIf you’re budding influencer or microinfluencer, you’ll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast. Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her reader...2022-10-2029 minThe Business of Thinking BigHow to Make Money as an Influencer with Jenny MelroseIf you’re budding influencer or microinfluencer, you’ll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast. Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her reader...2022-10-2029 min
Pitched: Real Stories of Pitching Bold IdeasPitching for Sponsorships with Jenny MelroseIt might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting. Jenny Melrose helps bloggers...2022-10-1134 minThe Best of LKN109: Jenny Melrose - Digital Content and Influencer Marketing ExpertIn this episode, digital content and influencer marketing expert Jenny Melrose joins us to share the story of her entrepreneurial journey. Jenny is the founder of jennymelrose.com, a business that combines her passion for teaching with her extensive experience in creating strategic content for online business owners.I have to warn you: I do a lot more talking in this episode than usual. Jenny is a subject matter expert in topics that I find fascinating and many of the concepts we discuss are very relevant to the work we do here at The Best of LKN. S...2022-05-2643 min
Creatives On Fire® Podcast | Blogging & Online Business Growth Strategies60. The Do's and Don’ts of Selling a Blog with Jenny MelroseIn this episode, I talk to Jenny Melrose, who made the switch from school teacher to blogging teacher! After her blogging income outdid her teaching income, Jenny retired from teaching at the age of 35 and made the shift to teaching other people how to grow their blogs and their brand. Jenny eventually sold her original lifestyle blog and in our conversation, she shared lots of good tips for anyone looking to do the same. In the blogging world, Jenny is known as “the person who talks about sponsorship” and is a wealth of knowledge when it comes to partnering with...2022-05-1724 min
The Classroom Exit Strategies PodcastSecond Careers for Teachers: How to Find Your Perfect Match with Jenny MelroseFinding a career that you love is the goal of every teacher thinking about transitioning out of the classroom, but how do you know which one is right?In today's episode, Jenny Melrose shares her experience including what led her to leave the classroom and how she became a successful online entrepreneur...twice! She also gives insight into why pivoting was so important for her business and how it allowed her husband to pursue his dream career.📝 Click here for a transcript of this episode.Links Mentioned in this Episode: Follow Jenny on IGJ...2022-05-0534 min