Shows
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleBuilding Your Product Suite: Tripwires, Upsells, and Premium OffersStruggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step.Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire product under $25 that gives them the foundational steps toward solving their problem. The real magic happens when you add strategic bump offers during checkout and upsells...2025-06-2405 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleAi for Small Businesses with Phil PallenThe AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business.Phil brings a refreshing perspective as someone who wears two professional hats – running a branding agency for 14 years and working as a content creator with nearly 400 YouTube videos under his belt. His journey into content creation happened almost accidentally when a client commented on how entertaining his tutorial videos were, eventually leading to partnerships wi...2025-06-2322 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleUnderstanding the 5 Stages of Awareness (and How to Market to Each One)Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one.We start with the "Unaware" stage - where potential customers don't even know they have a problem. I'll show...2025-06-1611 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleLegal Requirements for Small Businesses with Ana JunejaStarting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one.Ana reveals why most entrepreneurs fall into two dangerous categories—the accidental entrepreneur who stumbles into success without preparation, and the intentional but sloppy entrepreneur who plans inadequately. Both approaches create significant vulnerabilities that could destroy your business. She walks us through crafting a comprehensive business plan that satisfies legal requirements while setting you up for financial su...2025-06-0927 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Use ChatGPT Prompts to Create Content Faster and SmarterFeeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7?ChatGPT and other AI tools can transform your content creation process, but only when you understand how to use them effectively. Many entrepreneurs approach AI with fear, worried it might replace their unique voice or make their content feel generic. The truth? AI should be viewed as a productivity multiplier—not a replacement for your expertise.In t...2025-06-0214 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Get Media Coverage with Mickie KennedyMedia coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or ce...2025-05-2628 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleCrafting Content that Aligns with Your ProductEver wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.We begin with the foundation: truly understanding both your product's transformation (not just features) and your idea...2025-05-1913 min
The Best of LKN295: How to Stop Trading Time for Money with Jenny MelroseIn this episode, Jeff reconnects with Jenny Melrose to discuss how small business owners can stop trading their time for money by creating scalable digital products. They explore the challenges of solopreneurship, the importance of repurposing content, and the tools available for creating digital products. Jenny shares her insights on lead magnets, building an email list, and the power of AI in content creation. The conversation emphasizes the potential for small business owners to leverage their expertise and create income streams that work for th...2025-05-1637 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleOutworking Imposter SyndromeFeeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence.The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliable framework to fall back on during moments of uncertainty. By focusing on the mechanics of execution rather than questioning your qualifications, you can literally outwork imposter...2025-05-1305 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleThe Ultimate Blog Roadmap: How to Go from Overwhelmed to Thriving with Amy Reinecke & Jennifer DraperTurning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms.The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real...2025-05-1230 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleShould You Use Ai for Content Creation?Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape.I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a replacement for your unique voice, I show you how to leverage it as a powerful assistant that amplifies your expertise while saving precious time and resources. The secret lies not in what AI can create, but in how you train it to understand...2025-05-0515 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleBuilding Your Brand with Youtube with Sarina CorreaEver felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential.Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social platform—it's a powerful visual search engine connecting you with people actively seeking solutions. Unlike other platforms where you're limited to friends-of-friends networks, YouTube puts you in front of a global audience searching for exactly what you offer.Serena breaks down exactly wh...2025-04-2838 min
The Ultimate Blog PodcastThe Future of Blogging: AI, Productivity & Content Creation Hacks with Jenny MelroseIf you’ve been in the blogging world for a while, you know how much things have changed—and if you’re just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and how AI can be a game-changer for creators.Jenny, who started blogging in 2010, has seen blogging shift from casual content sharing to strategic, business-building efforts. Now, as the digital landscape continues to change, on...2025-04-2228 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Build a Content Creation Strategy That Drives ResultsReady to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy.Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertise—it's the lack of a cohesive strategy connecting your content to business outcomes. In this episode, I break down the critical components of effective content marketing that attracts your ideal audience and converts them into customers.We explore how to define clear goals for yo...2025-04-2112 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleStay Calm, Stay Profitable: Nervous System Regulation for Business Growth with Lahana ViglianoReady to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line.Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same stress hormones whether they're missing a deadline or being chased by a tiger. This physiological state doesn't just feel uncomfortable – it actively undermines strategic thinking, leadership presence, and business growth.Dr. Lahana breaks down the surprising signs of nervous system dysregulation beyond obvious anxiety, including brain fog, digestive is...2025-04-1431 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleWhat are Brand ValuesEver wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team.In this value-packed episode, I break down exactly what brand values are and why they're critical for business growth. Unlike your brand personality (how you present yourself), your values represent the principles guiding every business decision you make. Whether emphasizing trust, loyalty, transparency, or creating a lighthearted...2025-04-0713 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleBuilding a Brand Online with Maya EliousMaya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's am...2025-03-3125 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleThe Rise of Private Podcasts: Why Creators & Businesses Love Them!Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy.Private podcasts offer what public feeds often can't—a space for raw, unfiltered conversations without the pressure of search optimization or mass appeal. As I share in this episode, my private podcast "Unhinged" lets me deliver quick-hit, actionable content three times weekly to subscribers who've raised their hands as my mo...2025-03-2407 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleTake the Leap of Faith with Melanie O’Reilly-RogersWhat happens when you decide to chase a dream despite overwhelming self-doubt? Melanie O'Reilly-Ralictors faced this exact question when planning her first-ever motherhood summit. Her powerful story demonstrates that courage isn't the absence of fear—it's moving forward despite it.Melanie, founder of Mostly Under Control, describes herself as "not a risk-taker at all," yet found herself planning an ambitious in-person event for mothers seeking deeper connection. With a background in early childhood education and having pivoted her business multiple times as her family grew (including the surprise of twins!), she realized her expertise could create something tr...2025-03-1727 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleCrafting Your Personal Branding Story: How to Stand Out and Make an ImpactUncover the secrets to effective personal branding in this engaging episode. We explore the critical importance of developing a unique personal branding story that not only communicates who you are but also resonates deeply with your audience. By focusing on the three essential elements of connection, authenticity, and impact, this episode equips you with the tools you need to differentiate yourself in a crowded market. Throughout our conversation, we dissect the common pitfalls that many face when crafting their branding narratives and provide strategies on how to avoid them. From identifying your core message to sharing your s...2025-03-1012 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleBuilding Brand Authority: Strategies for Standing Out in Your Industry with Shaunda NecoleUnlock the secrets to building undeniable brand authority as we sit down with the phenomenal digital creator, Shaunda Necole. Known for her expertise in Southern soul food and the vibrant world of Las Vegas travel, Shaunda shares her decade-long journey and imparts invaluable wisdom on establishing yourself as an industry leader. We promise you'll walk away with actionable strategies that could transform your business approach, from the power of niching down to the art of storytelling. Shaunda challenges the norms, encouraging you to embrace the title of 'expert' through lived experiences and a commitment to continuous learning, no formal...2025-03-0326 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleStrategies for Brand Positioning: How to Carve Your Niche & Dominate Your IndustryUnlock the secrets to effective brand positioning and watch your business rise above the competition. With insights from host Jenny Monroe, discover the nuances that distinguish brand positioning from brand identity and marketing strategies. Jenny promises to guide you through crafting a unique value proposition (UVP) that not only highlights your strengths but also strikes a chord with your target audience. Learn how to construct a detailed customer persona, enabling you to tailor your messaging and carve out a niche through powerful storytelling, ensuring your brand stands out in a crowded marketplace.Facing a shift in your...2025-02-2412 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleOvercoming the Fear of Rejection in Business with Sue BryceUnlock the secrets to conquering business fears with the wisdom of our guest, Sue Bryce, a visionary in photography and education. Sue shares her journey of overcoming the fear of rejection and how entrepreneurs can shift the focus from seeking approval to delivering value. Discover how concentrating on the impact and solutions you offer can help you rise above personal insecurities and build a flourishing business.Explore the transformative power of confidence in defining your business identity, especially for women navigating societal expectations of humility. We discuss the necessity of showcasing your skills and authenticity to earn...2025-02-1729 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Build Customer Trust and Loyalty: Proven Strategies for Long-Term SuccessUnlock the secrets to building unshakeable customer trust and loyalty that can transform your business. This episode promises a treasure trove of strategies, from maintaining transparency and embracing customer-centric practices to the art of consistent quality delivery. Join us as we uncover why understanding your audience intimately can set you apart, and learn from the inspiring insights of Cindy Doyle, whose podcast and speaking ventures have turned word-of-mouth into a powerful marketing force. Dive into the fine details of ensuring your business not only meets but exceeds customer expectations, sparking brand advocacy and driving growth.In a...2025-02-1017 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleAI and Branding: How to Shape Your Business Future with Adam NathanUnlock the secrets of AI-powered marketing with Adam Nathan, the founder and CEO of Blaze, as we explore how technology is reshaping branding and leveling the playing field for small businesses. Imagine a world where crafting on-brand content doesn't require a hefty budget or extensive resources—Adam reveals how Blaze's innovative tools, like the Brand Voice feature, make this a reality. From automating content creation to transforming your existing media into new formats, Blaze offers an engaging platform that brings efficiency and personalization to the forefront of digital marketing. Join us as we explore the game-changing potential of...2025-02-0324 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleBuilding a Brand that Speaks: Defining Brand Voice and ToneUnlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand’s voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.Jo...2025-01-2716 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleRepurposing Video Content: The Controversial Strategy No One Talks AboutUnlock the hidden power of your existing video content with insights from the Influencer Entrepreneur's Podcast featuring Jenny Melrose. What if you could dramatically extend the reach of your videos without the constant grind of creating fresh content? Join us as we address the often-overlooked strategy of repurposing video for multiple platforms, turning a single piece of content into an engagement powerhouse. Jenny delves into the challenges faced by creators, such as burnout and resource constraints, and explores how repurposing offers a sustainable solution. Discover how you can seamlessly adapt your video content for different formats like blogs and...2025-01-1310 min