Shows
The Ultimate Blog PodcastThe Future of Blogging: AI, Productivity & Content Creation Hacks with Jenny MelroseIf you’ve been in the blogging world for a while, you know how much things have changed—and if you’re just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and how AI can be a game-changer for creators.Jenny, who started blogging in 2010, has seen blogging shift from casual content sharing to strategic, business-building efforts. Now, as the digital landscape continues to change, on...2025-04-2228 min
Influencer Entrepreneurs: Marketing Tips to Make You More Visible🔒 Organizing Your Website for Maximum Search VisibilitySubscriber-only episodeStruggling with SEO after recent algorithm updates? You're not alone. While many content creators are frantically rebuilding sites from scratch, my successful clients are thriving using a much simpler approach: strategic content organization.This episode breaks down how to transform your content pillars into powerful SEO assets through proper site architecture. Rather than chasing trendy tactics, I explain why comprehensive category pages that function as cornerstone content consistently outperform disconnected articles. Using practical examples—from budgeting tips to pasta recipes—I demonstrate how to structure your site so Google recognizes you as the auth...2025-03-1105 min
Influencer Entrepreneurs: Marketing Tips to Make You More Visible🔒 Thriving in Travel: Jodi Halstad's Innovative Journey Through a PandemicSubscriber-only episodeWhat if the secret to sustaining a thriving travel business during a global pandemic lay in adaptability and innovation? Join us as we feature Jodi Halstad, a seasoned travel blogger and expert on Ireland family vacations, who has gracefully navigated the industry's turbulent waters for nearly two decades. Jodi's remarkable story is a lesson in resilience; when COVID-19 hit and travel plans were shelved, she didn't miss a beat. Instead of giving up, she assessed what her audience needed, filled content gaps, and crafted ingenious solutions such as travel journals and paid itineraries that kept...2025-01-0906 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleHow Do You Become a Travel Blogger? Don’t! Build a Travel Career Instead! With Jody HalstedDiscover how to transform your passion for travel into a thriving career as we welcome Jodi Halstead, an expert in Ireland travel advice, to the show. Listen in as Jodi recounts her remarkable journey from a traditional travel blogger to establishing a successful business. During the pandemic of 2020, Jodi took a strategic pivot, honing her business focus, and emerged stronger as travel resumed. Her insights reveal the power of understanding your audience and crafting unique, valuable content that stands out from run-of-the-mill travel reviews. Jodi’s approach underscores the importance of thinking beyond blogging, viewing it as part of a...2025-01-0628 min
Influencer Entrepreneurs: Marketing Tips to Make You More Visible🔒 From Concept to Must-Have CreationSubscriber-only episodeEver wondered how a simple idea can transform into a game-changing product? Meet Kathi Rodgers from Oak Hill Homestead, a seasoned blogger whose innovative emergency planning solution is making waves. Discover how Kathi's deep understanding of her audience led her to create a planner that not only meets but exceeds her audience's needs. From digital success to envisioning a physical product, Kathi's journey is a testament to the power of insight and creativity. Her planner is not just a product; it’s a must-have tool, and I’m so excited to purchase it for myself and...2025-01-0205 min
The Blogger Genius PodcastThe Essential Mindset Shift Every Blogger Needs for 2025 ✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that...2024-11-2030 min
Influencer Entrepreneurs: Marketing Tips to Make You More Visible🔒 Mastering Homepage Design: Creating Captivating and Conversion-Driven User ExperiencesSubscriber-only episodeUnlock the secrets to crafting a homepage that not only captivates but converts. This episode promises to teach you how to masterfully design your site navigation and homepage layout to make a lasting impact on your visitors. We explore the essential elements of a homepage that effectively guides your audience, ensuring that they instantly see the value you offer. Whether you're a blogger, a business coach, or a DIY enthusiast, discover how to strategically position an opt-in feature to capture and grow your audience from the first click. It's about creating a seamless experience that...2024-11-1307 min
First Hustle Then Brunch48. Why Every Business Owner Should Have a Blog with Jenny MelroseIn this episode, we dive deep into blogging and online business with the incredible Jenny Melrose! Jenny shares her journey from being a school teacher to becoming a successful lifestyle and recipe blogger, and now, a mentor for entrepreneurs. We discuss the importance of understanding your target audience, the power of email lists, and why having a blog can be a game-changer for any business owner. Jenny also shares practical tips for monetizing your blog without relying on social media and staying motivated through the ups and downs of entrepreneurship. Whether you're just starting out or looking to...2024-08-291h 00Influencer Entrepreneurs: Marketing Tips to Make You More VisibleWhy Bloggers Should Create Products to Sell with Holly HomerDiscover why creating and selling products can boost your blogging success in this insightful interview with Holly Homer. Learn strategies, benefits, and tips from an experienced blogger and entrepreneur.Read more HEREJoin Insiders at 40% off!Support the show2024-08-0533 min
She's Got It TogetherNavigating Social Media With Your Kids with Jenny MelroseHey everyone, it's Jessica from She's Got It Together. In this episode, I sit down with a special guest, Jenny Melrose, to discuss the challenges of navigating social media as parents and business owners. As moms, we often find ourselves in a tricky situation where we're constantly on social media for our businesses, but at the same time, we're trying to protect our kids and limit their exposure to these platforms.Jenny, a former inner-city school district teacher turned successful blogger and business coach, shares her experiences and insights on how she handles this delicate balance with...2024-04-1037 min
Into The Wild254. The Secret to Monetizing Your Blog with Jenny Melrose Blogging is not dead + a simple content strategy to win the SEO game. On this episode of Into the Wild we’re joined by Jenny Melrose. Jenny is a successful content strategist who teaches bloggers and entrepreneurs how to grow and monetize their online businesses. She is also the host of the Influencer Entrepreneurs Podcast. Jenny, a successful lifestyle blogger herself, started blogging after she had her daughter as a way of rebuilding her identity as a new mom. Soon, her blog led her to landing deals with companies like Neutrogena, Smucker’s, and more. 2024-03-1940 min
Be Amazing35. Building a Six-Figure Blog and Failing Forward with Jenny MelroseToday’s guest is Jenny Melrose, a former inner city teacher in NY turned lifestyle blogger, and now business strategist coaching fellow business owners with online monetization strategies. In this episode Jenny we’ll learn how Jenny was able to retire from her teaching job at just 35 years young once she had replaced her $75k/yr teaching salary with the income produced from her blog. When she was approached and ultimately sold her blog for six figures. Jenny seamlessly transitioned back into teaching, but this time her students are primarily women looking to build or grow their online businesses. Listen...2024-03-1131 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleBatching Content for Social MediaTransform your blogging routine by batching content in order to streamline your workflow, and enhance productivity to become a more efficient and successful blogger.What is Content Batching?Content batching is when you are looking to be able to put content that is somewhat similar into a the same categories and be able to build upon it so that people start to see you as an expert within that category or within that specific problem that your audience may have.Content batching often incorporates task batching because you are going to be using...2024-02-2612 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleMastering the Social Media Marketing FunnelMastering the social media marketing funnel is important to help you grow your business and doesn’t have to be just throwing spaghetti against the wall. In this episode, Jenny and Lynsey teach how to master your social media marketing.Lynsey Mahoskey is a social media coach and marketing agency owner at Her Hive Social. She offers coaching, management, branding, and other services to content creators.She started as a mommy blogger in 2013 to help other moms in similar situations and then moved into influencing, network marketing, and currently into coaching.Lynsey has a...2024-02-1921 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Batch Content Like a Pro as a BloggerMaster the art of how to batch content for efficient and effective blogging success by uncovering time-saving strategies.Benefits of Batching ContentCreates an SEO StrategyYou have heard me multiple times on the podcast talk about how you want to create a spider web of content.By creating that spider web of content for your readers to come to and to then click to get more information about another post and another post and another post, It increases their time on your site.It also gives you interlinking...2024-02-1212 min
The Becky Beach Show - AI-Powered Scaling Strategies for Digital Product Businesses48. How to Get Lucrative Brand Sponsorships with Jenny MelroseIn this episode, Jenny Melrose shares how she is able to earn multiple 6-figures with sponsorships for her blog and business. If you are a blogger or business owner, this is a must if you want companies to pay you sponsorship money! Check out Jenny's freebie at the show notes at MomBeach.com/Podcast.2024-01-3115 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleWhat are Content Pillars & How to Best Use Them as a BloggerMaster the art of strategic content planning by exploring what content pillars are and learn proven strategies for maximizing your content marketing efforts.Content pillars are what you are going to use for SEO purposes for blog content, and then also for social media content and email marketing.Content Pillars are the silos of information in which you would put your content into a category.It is the category that is going to give me all of the other articles that are going to potentially come off of that within that category or...2023-12-0409 minInfluencer Entrepreneurs: Marketing Tips to Make You More Visible7 Essential Email Marketing Statistics Every Blogger Should MonitorWhen it comes to email marketing statistics, there are several key questions that matter to bloggers. These questions can help you understand the effectiveness of your email marketing and make informed decisions to improve your strategies.Grab the List Growth GuideRead more HERE. Support the show2023-09-1110 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleThe Art of Blogger Collaboration for Amplified SuccessUnlock the potential of blogger collaboration and harness the power of collective growth! Discover the strategies, benefits, and practical tips for collaborating with fellow bloggers. Propel your blog to new heights through the art of collaboration.The first thing that I want to start off with is that, I personally have seen that blogger collaboration is what has helped me over the course of 13 years of being in the online space, propel my business forward as a lifestyle blogger.When I first started off with The Melrose Family and now even with the JennyMelrose.com...2023-08-1411 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleKey Elements to Make a Blogger LegalKey Elements to Make a Blogger Legal with Amira Irfan Key elements to making yourself legal in blogging include everything from contracts, copyright, LLCs, trademarks, and more. Learn how to protect yourself and keep from getting sued. Amira Irfan is a business lawyer, blogger, and coach behind www.ASelfGuru.com. She helps bloggers and entrepreneurs protect their businesses by working with them one-on-one and also has done-for-you legal templates. Read More HereSupport the show2023-07-1029 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleUnlocking Blogging Success: Knowing Your AudienceUnderstanding your audience is key to creating successful and engaging content on your blog. In this episode, we'll explore the importance of knowing your audience and how it can help you attract and retain loyal readers. You'll learn how to identify your target audience, analyze their interests and preferences, and tailor your content to their needs. Whether you're a new blogger or a seasoned pro, this guide will help you unlock the secrets of blogging success by building a strong connection with your audience.Read more HERESupport the...2023-06-0510 min
Curiously Guided PodcastEp.58 | Flipping the Script on Becoming an Online Influencer (Even With a Small Audience), with Business Coach & Podcast Host, Jenny Melrose
This episode is JAM-PACKED with golden nuggets of info, including what it’s like to sell a blog (which we thought was pretty fucking cool lol).
Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands.
She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED.
This episode is a juicy one, we hope you enjoy it!...2023-05-091h 17Influencer Entrepreneurs: Marketing Tips to Make You More VisibleEffective Speaking Skills as a Podcast Guest, Video Content Creator or Public Speaking Presentation with Katie Kimball We are talking about effective speaking skills as a podcast guest, video content creator or public speaking presentation with Katie Kimball. Katie Kimball has a mother of four, teacher and educator, author of 7 cookbooks, blogger for two blogs, including Kitchen Stewardship and Kids Cook Real Food. She has been a featured guest on an international talk shows, television programs, stages, multiple podcasts and was a TEDx speaker twice (here and here). Read more here. Download Katie's email delegation cheat sheet for practical entrepreneur tips and strategies. Support the show2023-05-0133 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleWhat is Analysis Paralysis & How can Bloggers Avoid it? with Liz StapletonOne of the most difficult thing to overcome as a blogger is analysis paralysis, but what is analysis paralysis and how can you avoid it?Today’s guest, Liz Stapleton, is a lawyer and a blogger. She is the founder of multiple blogging websites, including Less Debt, More Wine (a personal finance website), ElizabethStapleton.com (helping people understand the legal side of blogging), and Blogger Breakthrough Summit (a free virtual summit designed to help bloggers with both their time and goals). Liz has been blogging since 2014 and loves to make bloggers' lives easier with...2023-03-2025 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to sell digital products with Monica FroeseSelling your own digital products is one of the most profitable ways to monetize your blogging business, which is why we're diving into how to sell digital products.Our guest’s name today is Monica Froese, Monica got started as a mom blogger with a blog called Redefining Mom, which basically takes you through her postpartum journey.That’s where Monica launched her first digital product that she still sells today, it’s a family budget spreadsheet.Once Monica quit her full-time job, she branched off there and had a few little things that h...2022-12-1226 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Connect with Your Audience as a BloggerIn order for your audience to know, like and trust you, they need to be able to make a connection with you so today we're going to dive into how to connect with your audience.We are continuing our series started that started with episode 312 on the business of blogging and then went to episode 314 where we talked about what positioning in business is.This series is following along with workbook for my corresponding book Influencer Entrepreneurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.If you...2022-12-0510 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Use Keyword Research to Potentially Triple Your Traffic like Aleka ShunkCreating blog content is great, but understanding how to use keyword research to potentially triple your traffic is an outright game changer.Today we have special guest Aleka Shunk, a food blogger at Aleka's Get Together.She’s been blogging for 5 years and resigned last year from her full-time teaching job to blog full time.She is also the owner of Cooking with Keywords which is a keyword research focused class online that has a few different courses.Read more HERE.Support the show2022-10-3128 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to use Pinterest for Bloggers 2022 with Carly CampbellOn today's episode we have Carly Campbell talking to us about how we can successfully use Pinterest as bloggers to grow our business and create traffic on our page.Our guest’s name today is Carly Campbell, she is a fulltime stay at home mom and blogger.Carly started blogging in 2016 when she was pregnant with her first child, she knew that going out of the house to work was not something she was interested in.Carly’s main blog is a mom blog, Mommy On Purpose, but she also has a small nich...2022-07-1128 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleNurture Email Examples for BloggersWe’ve talked about the importance of email marketing, but today we’re going to dive into nurture email examples.We talked about the difference between nurture and promotional email as well as what kind of emails you should be sending as a blogger in the episode from last week. Email marketing is the number one thing that I see needing to get fixed in the businesses of my mastermind members, which is why we are focusing so heavily on it recently.Get Your Email List Growth Guide.Read More HERE....2022-05-1310 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Grow Your Online Business with Collaboration over Competition with Amy KatzAmy started her blog in August 2015 as a hobby, but she quickly saw that she could turn it into a business and five years ago she left her full-time job and now she pursues blogging as her career.Our guest’s name today is Amy Katz, Amy is a blogger at Veggies Save the Day, where she shares easy, vegan, recipes inspired by a Mediterranean diet.Amy started her blog in August 2015 as a hobby, but she quickly saw that she could turn it into a business and five years ago she left her full-time jo...2022-05-0922 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleStandard Operating Procedures Example for a BloggerToday, we're going to continue the conversation from last Friday, where in episode 276, I broke down what is a standard operating procedure or an SOP. This week we're going to actually give you a standard operating procedures example.For a blogger, we want to see how you can start looking at SOPs and really start to apply them to your business. We’re going to break SOPs into systems, processes and tasks. Back in episode, 276, we talked about standard operating procedures. I explained exactly what they were and how I have been...2022-04-2211 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleIncrease Traffic to Website Using Google Search ConsoleKnowing how to increase traffic to a website using Google Search Console is skill that all bloggers should know.Our guest today, Sherry Smothermon-Short, has been a blogger for about a decade, her biggest blog being “Cub Scout Ideas” which is all about Cub Scouting and the Cub Scouting program and she also runs Painless Blog Analytics.Before becoming a blogger, Sherry was involved in the auto insurance business and worked with Google Analytics, eventually this rubbed off on Sherry and she came to the realization that not many bloggers used these tools to their adva...2022-04-0431 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Deal with Burnout as a BloggerEvery blogger comes to a point where they come close to burnout. It is those that know how to deal with burnout that succeed in getting through it.On today's episode I'm giving my personal experiences to show you guys how I dealt with my burnout and how I overcame it.Grab my Mastering Overwhelm Blueprint.Read More HERE.Support the show2022-03-2821 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleInstagram Reels Best Practices for Food Bloggers with Maria GureevaIf you’re ready as a food blogger to learn the Instagram Reels best practices, then you’re not going to want to miss this episode with Maria Gureeva who has over 220k instagram followers.Maria is a food blogger on EarthofMaria.com, where she shares fun and approachable plant-based recipes and cooking tips that anyone can enjoy regardless of dietary preference. Outside of that, Maria also helps other food bloggers and content creators within the food niche get visible on social media through the power of video.Grab the Instagram Engagement Guide HERE2022-02-0725 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleInstagram Features and what to expect in 2022 as an influencer.Today’s episode discusses Instagram features in review and what we can expect in 2022 from IG as a blogger or influencer. Before we dive into the content, be sure to grab your free download of my Instagram Engagement Guide. This guide will set you up to be an IG expert when creating and sharing the content you create for your audience. Instagram has been the focus of much of the content I have provided through this podcast in 2020 and 2021 and that will not change in 2022. There is simply no better platform than IG to get you...2021-12-2723 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleThe Fastest Way to Build Authority Online with Amanda AbellaAs online business owners, one of the most important things to know is how to build your authority online. Once you become the authority in your niche, you will scale your business, which we all want!My guest today is Amanda Abella, and she knows all about scaling an online business because she has done it and helps others do it. Amanda is the founder and CEO of Make Money Your Honey, a marketing and sales training company for women coaches, consultants, and service providers. Amanda spent eight years as a personal finance blogger, freelance w...2021-12-0629 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleExamples of Revenue Streams for Bloggers as Pinterest Traffic is Harder to Come byBack in the “olden days” of blogging, we could count on getting tons of free traffic from Pinterest and Facebook. That traffic turned into revenue through ads, affiliates, and selling our products. However, this is not the olden days of blogging, and things have changed drastically. Facebook no longer shows your content to the majority of your audience, and Pinterest has become more of a “pay to play” platform. So, what’s a blogger to do? How can you have a successful blogging business without that free traffic from Facebook and Pinterest?I’m super excite...2021-11-1530 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleMarketing Yourself to Any Size Audience with Bree PairDid you know that there are an estimated 600+ million blogs online today? Some of those are blogs that started way back when I started my first site, and they have the benefits of being early adopters of Pinterest and Facebook back when those platforms drove tons of traffic to your blog for free. But it’s 2021, and Facebook is no longer a blogger’s best friend. Pinterest is still a great option, but more and more, you have to “pay to play.”Can you still stand out in today’s online market if your audience isn’t in th...2021-10-1127 min
The Make Money Your Honey PodcastPromoting Your Products as an Influencer Entrepreneur with Jenny MelroseJenny Melrose is a former inner-city school teacher turned lifestyle blogger, creating great quick and easy recipes and projects for busy parents. Diving into her new blog, The Melrose Family, allowed Jenny to have an identity of her own. She quickly realized she could earn an income and replace her teaching salary. Four years later, she sold her site for six figures and created her coaching business to teach people how to market their business online and understand that they hold influence. Meet Jenny Melrose Jenny is a former reading specialist who “retired” from...2021-10-0547 min
The Make Money Your Honey PodcastPromoting Your Products as an Influencer Entrepreneur with Jenny MelroseJenny Melrose is a former inner-city school teacher turned lifestyle blogger, creating great quick and easy recipes and projects for busy parents. Diving into her new blog, The Melrose Family, allowed Jenny to have an identity of her own. She quickly realized she could earn an income and replace her teaching salary. Four years later, she sold her site for six figures and created her coaching business to teach people how to market their business online and understand that they hold influence. Meet Jenny Melrose Jenny is a former reading specialist who “retired” from...2021-10-0547 min
The Blogger Genius PodcastSet Yourself Up For Successful Brand Work In my newest episode of The Blogger Genius Podcast, I’m talking with Jenny Melrose, an influencer marketing expert. We’re discussing how to set yourself up for successful brand work. This is the second time Jenny's been on the show, and I'm delighted to have her back! In this episode, we talk about: How the influencer marketing space is growing as brands see the benefits How to pitch directly to the brands you want to work with Why you don't want to add prices to your...2021-09-2944 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow Hiring Interns Can Grow Your Online BusinessHave you ever thought about hiring interns to help you run your business? Do you have a lot of little tasks that just need to be outsourced? As business owners, we have to know when it’s time to hand certain tasks over to someone else. This allows us to focus on our zone of genius and continue to do the things that will grow our business. Hiring an intern can sound overwhelming, and you might be wondering how it even works. Today, we’re going to dive into exactly how to recruit, hire, a...2020-11-0226 min
The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches and Service ProvidersThe 4 Step Framework You Need to Make More Money OnlineLet’s Talk About Becoming an Influencer Did you know that you are an influencer? You are! Being an influencer isn’t about the followers, likes, and shares on Instagram. It’s about solving a problem for the community that knows, likes, and trusts you. In other words, if you are building an audience that engages with you, you are an influencer. Jenny Melrose, author of Influencer Entrepreneurs is here to give us all the details on being an influencer; the framework, how to pitch sponsors, blog, and grow an audience to make...2020-10-2943 minThe Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches and Service ProvidersThe 4 Step Framework You Need to Make More Money OnlineLet’s Talk About Becoming an Influencer Did you know that you are an influencer? You are! Being an influencer isn’t about the followers, likes, and shares on Instagram. It’s about solving a problem for the community that knows, likes, and trusts you. In other words, if you are building an audience that engages with you, you are an influencer. Jenny Melrose, author of Influencer Entrepreneurs is here to give us all the details on being an influencer; the framework, how to pitch sponsors, blog, and grow an audience to make...2020-10-2943 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleMarketing Your Online Store with Justine Wiggins of Worthy and BadassWe often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative.I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them online. In today’s episode, I am talking to Justine Wiggins from Worthy and Badass about selling your creations online and marketing an online store. J...2020-07-2727 min
Real Food. Real Conversations.Balanced Plant-Based EatingIt doesn't have to be black and white to make a difference. Plant-based diet benefits are experienced even when you choose to not dive in all the way.
I would actually argue that when you don't have an all or nothing approach to food, you actually benefit more. Stress can cause negative effects on your overall health, so reducing stress with balance is a positive thing.
Our Second Round of Diet Changes
After experiencing success with changing some things in my diet with the help of my holistic nutritionist when I was going through infertility, I knew that making a...2020-06-0321 min
Eat Capture Share - a podcast for food bloggersBONUS! How to pitch brands with Jenny MelroseIn this week's BONUS episode, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode …I share more news about the instagram masterclass, the artificial light workshop and the food photography retreat in FinlandJenny introduces herselfJenny shares how she started her blog and how the in...2020-03-1149 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow Instagram Live Video Works to Build Your Brand with Kimberly EspinelIf you are a blogger or business owner, Instagram is a social media platform that you need to be paying attention to. Some people are frustrated with Instagram, feeling like, if it doesn’t drive traffic, why bother?But that is old school thinking. Instagram isn’t about driving traffic; it’s about engagement.If you’re ready to up your IG game and learn how to use it to your benefits, stay tuned to today’s episode. My guest, Kimberly Espinel is a food photographer and stylist, content creator, educator and podcaster at The Litt...2019-12-3029 minInfluencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Develop the Brand Identity of a Food Blog with Madison WetherillIf you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design.My guest, Madison Wetherill, owns Grace and Vine Studios, which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand strategy. She also hosts The Vine podcast, where she talks about strategy and design tips for food bloggers. Prior to Grace and Vine, Madison had her ow...2019-12-1631 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleWhat is a Blog Business with Jeni B. of Biz MavensI am so excited about today’s guest! If you listen to this podcast regularly, you know I am all about turning your hobby blog into a business, if that's what you want. After all, that’s what allowed me to leave my stressful inner-city teaching job to spend more time with my family and even allowed my husband to leave his high-stress job in sales. I am all about taking what you’ve been building and turning it into something more. And that’s exactly what Jeni of Biz Mavens does. She...2019-07-0840 min
The Simplifiers PodcastHow to pitch brands to become a sponsor - with Jenny MelroseAre you a content creator ready to pitch brands to become a sponsor? If you want to gain traction, this will help you reach the next level. If you’re an influential blogger or a podcaster (like me), people are tuning in and want to hear what you have to say. Where next? Pitching brands to become a sponsor will increase your revenue potential, and expand your reach to further grow your audience. So, um… how do we do that? My special guest today is lifestyle blogger turned business coach. Jenny Melr...2019-05-0741 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Work with Brands as a Blogger or InfluencerToday I'm diving into exactly how to work with brands so that it works for you and your audience.Before we dive into the episode, let me remind you that if you haven’t signed up for the next session of Pitch Perfect Live, you need to do so right away. The next session runs from Monday, May 13th through Friday, May 17th, 2019.Are you tired of being asked to work for free or for a product that has nothing to do with your niche? Honestly, does a...2019-04-2920 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleHow the Chicory Recipe Plug-In Makes You More Valuable as a BloggerThe plug-in makes your recipes easily shoppable for your audience.My guest today is Hillary Reeves. Hillary has been the marketing director at Chicory for 4 years.If you aren’t familiar with Chicory, they are a food tech company based in New York City. The company began by making recipes shoppable and that remains the core of their business today. Sites like Betty Crocker, Perdue, Hershey’s Kitchens, Food and Wine, and more use the Chicory plug-in to make the ingredients for the recipes they share shoppable.2019-04-2227 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleWhat to Sell Online as a Blogger or InfluencerIn the past, we have talked about ways to diversify your income with digital products and the importance of doing so, and so in today’s episode, I want to give you some practical ideas on exactly what to sell online. But before we start, I wanted to let you know about a special training that’s coming up.Links:jennymelrose.com/what-to-sell-onlinejennymelrose.com/what-to-sell-onlineClick to view: show page on AwesoundSupport the show2019-03-2520 min
Writer's Life Mini Podcast With Charvella CampbellEpisode 6: Blogger, Entrepreneur and Coach Jenny MelroseBlogger, Entrepreneur and Coach Jenny Melrose shares practical advice on taking your business to the next level.2019-03-1315 min
Visión Para VivirIE 104: How to Increase your Ad Revenue as a BloggerAre you wanting to increase your ad revenue as a blogger? Amber Bracegirdle from Mediavine is giving you strategies to help you see your income increase.
As a publishing company, Mediavine was struggling to make the most of their ad management company so they decided to build their own. Within two weeks they were earning more than they had been through their top earning ads with the other management company.
Through a series of trial and error using their own sites as the guinea pigs, Amber and her colleagues discovered the best way to display ads and how to make...2019-01-0733 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 104: How to Increase your Ad Revenue as a BloggerAre you wanting to increase your ad revenue as a blogger? Amber Bracegirdle from Mediavine is giving you strategies to help you see your income increase.As a publishing company, Mediavine was struggling to make the most of their ad management company so they decided to build their own. Within two weeks they were earning more than they had been through their top earning ads with the other management company.Through a series of trial and error using their own sites as the guinea pigs, Amber and her colleagues discovered the...2019-01-0733 minVisión Para VivirIE 101: Influencer Media Kit for Bloggers & InfluencersAre you an influencer or blogger that's ready to work with brands on sponsored content? Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have one if you want to work with brands.
Before we talk about what you need inside your influencer media kit, let’s talk about why you need one.
An in...2018-12-1725 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 101: Influencer Media Kit for Bloggers & InfluencersAre you an influencer or blogger that's ready to work with brands on sponsored content? Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have one if you want to work with brands.Before we talk about what you need inside your influencer media kit, let’s tal...2018-12-1725 minVisión Para VivirIE 99: Show a Little KindnessI don't know about you, but I want my girls to live in a world where we show ourselves as well as other the kindness that we all so desperately long for. In today's episode, I want you to push yourself to find little ways that you can show a little kindness to yourself, your family and other bloggers that are on a similar path as you. No one understands how lonely and frustrating that blogging can be better than another blogger. Lift each other up!
If you are listening to this episode on the day it’s released, the date...2018-12-0315 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 99: Show a Little KindnessI don't know about you, but I want my girls to live in a world where we show ourselves as well as other the kindness that we all so desperately long for. In today's episode, I want you to push yourself to find little ways that you can show a little kindness to yourself, your family and other bloggers that are on a similar path as you. No one understands how lonely and frustrating that blogging can be better than another blogger. Lift each other up!If you are listening to this episode on the day...2018-12-0315 min
Side Hustle Moms by Busy Mom CollectiveEp 48: How to Effectively Repurpose Your Content with Jenny Melrose Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. The unique pitching process she developed for working with brands, transformed an empty editorial calendar into one that was completely booked months in advance. Now, she’s combining her passion for teaching with her extensive experience working with brands to help other bloggers do the same via JennyMelrose.com an...2018-11-2600 minThe Blogger Genius PodcastHow to WIN at Working with Brands with Jenny MelroseWait until you hear today's episode. I'm interviewing Jenny Melrose from The Melrose Family and JennyMelrose.com. Jenny is an expert on how to win working with brands. We get into it all in this interview. Want to know how to reach out to companies you want to work with? What to write in your email? How many times to follow up? How much to charge? If you are an influencer or want to become one, you must listen to this! Resources: The Melrose Family Jenny Melrose Sway Group Pollinate Izea Catch...2018-10-3152 minVisión Para VivirIE 94: What is Branding?Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of.
I met today’s guest at the Everything Food Conference where we served on a panel together and he kept us all in stitches the entire time. Phil Pallen is a brand strategist who works with television personalities, politicians, and business owners.
As a brand strategist who is focused on personal branding, Phil focuses on 3 things
Positioning
Building
Promoting
Phil is always working in one of these 3 areas with his clients who range from a shark on Sha...2018-10-2931 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 94: What is Branding?Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of.I met today’s guest at the Everything Food Conference where we served on a panel together and he kept us all in stitches the entire time. Phil Pallen is a brand strategist who works with television personalities, politicians, and business owners.As a brand strategist who is focused on personal branding, Phil focuses on 3 things PositioningBuildingPromoting2018-10-2931 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 92: How to Get Sponsored as an InfluencerThe number one question I get asked by bloggers, influencers and podcasters is how to get sponsored as an influencer. No matter what niche, influencers are trying to learn how to create paid partnerships with brands that they know, use and love. Today we're diving into exactly how to get sponsored with Jillian Leslie of Catch My Party.Today’s guest on the podcast, Jillian Leslie, owns the largest party planning site on the web. Catch My Party was started by Jillian and her husband 9 years ago and chances are if you've been to Pinterest for...2018-10-1528 min
And So...THINGS YOU SHOULD KNOW ABOUT RUNNING A BLOGWhether you are a seasoned blogger, brand new at blogging or anywhere in between...this episode is for you. And it's all about the things you should know about running a blog. BGC ANNOUNCEMENTS * Welcome to the 173rd episode of the Boss Girl Creative Podcast!! Today's topic is all about the things you should know about running a blog! * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Want a direct link to the podcast feed? Click here. * Use these Hashtags on...2018-10-0341 minAnd So...NITTY GRITTY INTERVIEW SERIES WITH JENNY MELROSEI'm back with another Nitty Gritty Blogger Interview and I'm chatting with Jenny Melrose from the Influencer Entrepreneurs Podcast & The Melrose Family Blog in this episode of the podcast. Jenny talks about her beginnings as a blogger and how she's evolved and changed through the years to the successful influencer & entrepreneur that she is now. Take a listen! BGC ANNOUNCEMENTS * Welcome to the 172nd episode of the Boss Girl Creative Podcast!! Today's topic is another Nitty Gritty Interview with Jenny Melrose of the Influencer Entrepreneurs Podcast & The Melrose Family Blog. * Have comments or questions? Tweet/IG using...2018-09-261h 04
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 83: How to Monetize Instagram StoriesOnce I cracked the code on how to monetize Instagram stories my opinion of Instagram shifted greatly. I no longer cared about driving traffic as long as people were watching my Instagram Stories then I could monetize it.I have mentioned in the podcast a time or two before how I was not a fan of Instagram for the longest time. I didn’t see the purpose of it, it didn’t drive traffic, I couldn’t sell anything. As a lifestyle blogger, everything I did online was for the purpose of bringing traffic to my site...2018-08-1318 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 82: How to Find a Business Coach for Your Online BusinessOne of the things that I wished I hadn't dragged my feet on was finding a business coach that was right for me. I just didn't know where to begin and I don't want this for you so today we're diving into how to find a business coach that is right for your online business.The topic for today’s episode came up while I was at the Haven conference recently when another blogger began to tell me about the negative experience she had with business coaching.I was so glad tha...2018-08-0616 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 81: Influencer Entrepreneurs AcademyToday, I am thrilled to announce that tickets are on sale at the early bird price for Influencer Entrepreneurs Academy coming up April 2 - 4, 2019. IEA will empower to women bloggers and influencers to scale and grow their businesses. I am so excited to finally be able to share more about it with you and to open up those early bird ticket sales.I have been blogging for many years and in that time, I have attended many, many blogging conferences. I have loved every minute of the learning and networking I have been able to do...2018-07-3015 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 80: What is an Avatar & How to Create One: A Training for BloggersWhen I recently asked my Facebook group, "What is an Avatar?" I was shocked when the majority of responders said, “No idea!” Most people don’t feel confident about who they’re writing to and how to talk to them. Let’s begin by answering the question what is an avatar and then we’ll dive into how to create your own avatar that you can feel confident about.I understand why there is confusion over the question what is an avatar? The first time I ever heard the word avatar, I associated it with video games...2018-07-2325 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 79: Pinterest for Business as a BloggerIf you have been in online business for any length of time, you have likely seen huge changes to one platform or another. We talk often about those infamous Facebook algorithm changes. One platform that continues to change and evolve is Pinterest. If you aren’t currently using Pinterest for business and/or you aren’t using a scheduler for your pins, I want to give you some encouragement today to start doing both of those things.I get a lot of emails where people tell me that they just aren’t being successful in increa...2018-07-1632 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 78: How to Get YouTube Views as a Blogger with Meredith MarshI am super excited to have Meredith Marsh on the podcast with me this week to help us figure out how to get YouTube views. Meredith is a Youtube expert and you guys know I have been focusing heavily on video in my own business for several months now. I can’t wait to hear everything Meredith will share with us today. Be sure to listen to the entire episode to get all the great tips she shares, especially what she says about using tags.Meredith’s home base is at VidProMom where she helps peop...2018-07-0934 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 77: Blogger Conference ExpectationsWhether you’ve been blogging for years or you’re just getting started, I know you’ve seen the crazy number of conferences available for bloggers. There are just so many to choose from. We're going to dive into blogger conference expectations to have. Today, I want to talk about some of the ones I have attended and also try to list some that I know about but haven’t attended personally.I’ll start by giving you some tips on the blogger conference expectations you should have when attending a conference and ways to approach a...2018-07-0224 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 73: Content Creation for Surviving & Thriving OnlineContent creation as a blogger can often feel stifling and as if you're on a journey but not quite sure where you're going. Many bloggers start a blog to share what they are passionate about, which can lead a reader in various directions if the blogger is multi-passionate (which is often the case). If you want to survive and thrive online then you need to have a plan to your content creation.I recently attended a blogging conference dedicated to food bloggers and while there, I was able to meet many of the ladies who ar...2018-06-0423 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 69: The Importance of Diversifying your Income as a BloggerAre you trading time for money? Is your income dependent upon how much time you spend at your desk? You need to diversify your income so that if something changes in your life or in your business, you're not a sinking ship.I want to tell you before we dive into today’s topic why I chose this topic of diversifying your income. I am 38 years old and in, what I would consider, good health. I am active, I eat a fairly decent diet, and I try to manage stress the best I can.2018-05-0727 min
Strategy Hour | Online Marketing for Business GrowthUtilizing LIVE video with Facebook Instagram with Jenny MelroseToday on the podcast we welcome Jenny Melrose. Jenny is a former reading specialist who retired from her teaching career and started blogging. She is the owner at jennymelrose.com, the lifestyle blogger over at The Melrose Family and has worked with brands that are nationally recognized, such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sarah Lee and many more. In this episode, we are talking to Jenny specifically about live video broadcasting and how to utilize this fantastic new tool for Facebook and Instagram.We briefly touch on topics like sponsored posts and sponsored live content...2018-04-1640 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 64: 5 Steps for Productivity MeasurmentIf you listened to last week’s episode, you know I am currently addressing overwhelm. Every blogger feels overwhelmed at some point, so I wanted to help you figure out what to do when you just don’t know what to do. This week, I want to continue in that same direction but we are going to address using productivity measurement to see the areas where we are improving and the strides we are making toward our goals.If you have been following along with our book club, then you know we are finishing up The...2018-04-0227 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 63: 5 Ways to Take Your Blog to the Next LevelAs a blogger, do you ever feel overwhelmed? Do you feel like there are just too many things to do, whether that’s creating the next recipe, scheduling social media, writing the next blog post, working with brands to create sponsored content, and emailing your list?I completely understand the feeling of analysis paralysis that this sense of overwhelm can bring about. That’s why I want to talk about how to take your blog to the next level.I know you all need to know how to do this. We want...2018-03-2624 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 62: Everything Food Conference with Kami KilgoreI am so excited today to have with me Kami Kilgore of the Everything Food Conference. We recorded this episode live from the Alt Summit Conference and I thought it was the perfect opportunity to talk about conferences and why they are so important for bloggers.2018 will be the third year for Kami’s conference and I was lucky enough to be there last year and will be there again this year! The conference has grown exponentially since Kami began and it brings in some of the best in the food blogger and general online bu...2018-03-1922 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleIE 57: A Blog Planner to Hit your Goals & Increase your ProductivityAs a blogger and business owner there are multiple projects and tasks that need to get taken care of on a daily basis and because of this a blog planner is essential. Many bloggers are also running their households as mothers and finding a blog planner that combines personal appointments with business goals is often difficult to find, which is why today I'm excited to introduce everyone to a blog planner that does just this!As bloggers, many of us feel like we can’t get ourselves organized so that we can accomplish all that we...2018-02-1234 min