Shows
Matters of CreativeOwning Your Story: Branding for Women | Natalie Sinisgalli-Kettavong @ Embolden Your BrandIN THIS EPISODE… Women entrepreneurs can struggle to embrace their personal narratives in branding, which limits their visibility and financial potential. How can they develop their brands with confidence and authenticity to build a lasting impact? In this episode of Matters of Creative, Natalie Sinisgalli-Kettavong, Founder and Strategic Brand Specialist at Embolden Your Brand, joins Jenny Ridenour to discuss personal storytelling in branding. Natalie explains how women can step into their power, how she balances multiple roles, and Embolden Your Brand’s expansion into accessible branding resources. Authenticity and consistency in messaging are cruc...2025-02-1146 min
Matters of CreativeOur 2025 Marketing PredictionsIN THIS EPISODE… With the fate of TikTok’s 2025 ban in the hands of the US Supreme Court and digital-first generations defining consumerism, the marketing landscape constantly changes. How can brands adapt their strategies in 2025 to meet these evolving demands? In this special episode of Matters of Creative, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch of M Agency discuss their marketing predictions for 2025. Together, they talk about balancing innovation with brand identity, how to collaborate with sales teams and adapt your marketing pitches to the latest trends, and the pressing challenges facing marketers in 2025. Mar...2025-01-0251 min
Matters of CreativeBalancing Creative and Analytics During Service Expansions | Peter Olson @ Smith Brothers FarmsIN THIS EPISODE… Legacy brands that have operated for centuries have developed a reputation for consistency and reliability among consumers. However, as consumer behavior evolves with technology, these brands must adapt to remain relevant. How can established brands maintain their legacies while embracing innovation? Tune in to the latest episode of Matters of Creative as Jenny Ridenour chats with Peter Olson, the Senior Marketing Manager at Smith Brothers Farms, about how legacy brands can expand service offerings. Peter shares emerging trends in the online grocery space, how to leverage Google Analytics 4 for creative strategies, and th...2024-11-1438 min
Matters of CreativeHorror Stories From the Creative CryptIN THIS EPISODE… Even the most experienced marketers have made mistakes that have jeopardized campaigns — or even their careers. What lessons can you learn from marketing, PR, and other creative professionals who have navigated threats, miscommunication, or reputational breaches? In this Matters of Creative exclusive Halloween episode, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch hear the most stressful marketing horror stories from past guests Blake Denman, Cassandra Le, Kelsey Chance, Natalie Bowman, Kate Ramsey, Leah Knight, and Troy Alstead. They share the aftermath of answering an Instagram message from a beauty guru, why you should vet every prof...2024-10-3120 min
Matters of CreativeMaster Storytelling in PR | Brandon Lee @ Sequence StrategiesIN THIS EPISODE… In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience? In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Brandon Lee, the Founder and President of Sequence Strategies, to discuss PR and communication strategies for storytelling. Brandon talks about the difference between marketing and PR, the future of the PR industry, and his work with nonprofits and political campaigns. ...2024-10-2543 min
Matters of Creative15 Years of M-PACT | Bobbie Bailey @ M AgencyIN THIS EPISODE… What does it take to stand out from other agencies in your industry? Being recognized requires more than creating flashy projects or having the most high-profile clients; it entails making an impact beyond your company’s scope. How has one value-driven agency made its mark on the industry for 15 years? In today’s Matters of Creative episode, Jenny Ridenour sits down with Bobbie Bailey, the Founder and CEO of M Agency, to ask her 15 questions about M’s 15 years in business. Bobbie shares her leadership lessons, how she directed the agency’s rebrand, a...2024-10-1047 min
Matters of CreativeUnleashing Team Potential Through Strengths-Based LeadershipIN THIS EPISODE… From working in silos and not communicating effectively to lacking time and resources, individuals in teams are often disconnected from each other. This can lead people to feel unfulfilled in their work, diminishing team performance. How can you unlock your team’s hidden potential? In this episode of Matters of Creative, Bobbie Bailey and Jenny Ridenour host Leah Knight, the Owner and President of LK Consulting, to talk about strengths-based leadership and training. Leah shares the research behind the Gallup Strengths method, how to navigate team dynamics, and the four leadership domains. 2024-09-2636 min
The Valley Today on WMOV AMThe Valley Today (8/14/24, Hour 2) Live from the Meigs County FairTom Hunter was live from the Meigs County Fair in Pomeroy on Wednesday. In this hour, he spoke with Jenny Ridenour of the Meigs County Soil and Water Conservation District and with Shayla Hysell, the 2024 Meigs County Fair Queen.2024-08-1441 min
Matters of CreativeBehind the Lens: Crafting Human-Centric Content for Social MediaIN THIS EPISODE… Social media content has evolved significantly from mere entertainment because users want authentic lifestyle content. Posting a few times a year on various social media platforms isn’t cutting it anymore, yet brands feel overwhelmed when creating a consistent content schedule. How can you generate compelling content that authentically reflects your brand and resonates with consumers? In this week’s Matters of Creative episode, Jenny Ridenour chats with Kelsey Chance, the Founder of Good Chance Creative, about crafting engaging and authentic social media content. Kelsey delves into creating a resonant online brand image...2024-08-0128 min
Matters of CreativePerfecting the Art of Customer Experience Management in Creative Agencies With Rachel BrownIN THIS EPISODE… Creativity is not just a buzzword; it's a strategic asset in the dynamic marketing space. But how can you strike a balance between a client's expectations and delivering groundbreaking, innovative work? Can a well-designed onboarding and project management framework bridge the gap between creative aspirations and business objectives? Join Jenny Ridenour in this episode of Matters of Creative as she chats with Rachel Brown, the Customer Experience Manager at M Agency, who uncovers the facets of client onboarding, management, and retention in today’s digital landscape. Rachel illustrates the crucial role played by c...2024-07-1923 min
Matters of CreativeDesigning Authenticity: The Art of Visual StorytellingIN THIS EPISODE... Digital design and marketing fluctuate constantly, so brands and agencies must refine their messaging and creative strategies to stay abreast of industry changes. Welcome to this episode of Matters of Creative, where Chad Franzen of Rise25 interviews Jenny Ridenour, the Creative Director at M Agency, about adapting to the changing landscape of design and marketing. Jenny reflects on the challenges and learning curves designers face, including the intense pace of change within the industry and the struggle for continuous innovation. Having started her creative career using physical mediums like film, m...2024-06-2719 min
Matters of CreativeBuilding Success: Tammy Birklid on Overcoming Challenges and Leading With EmpathyIN THIS EPISODE... Women in leadership positions have traditionally faced pushback and discrimination, regardless of their industry. In a male-dominated industry like construction, the barriers to entry and acceptance are even greater. Join Jenny Ridenour in this episode of Matters of Creative as she welcomes Tammy Birklid, the Owner and President of Merit Construction, who shares her inspiring journey through the construction industry. Tammy talks about transforming workplace discrimination into valuable opportunities, the fundamental qualities of mentors and leaders, and her future leadership goals. Tammy Birklid is a force of change and an exe...2024-06-2036 min
Matters of CreativeWhy-Obsessed: Unleashing Brand Potential With M AgencyIN THIS EPISODE... What distinguishes the marketing industry’s leading agencies? These companies must develop a personal brand story, much like a company positioning itself in front of its target audience. Innovative strategies that align with an agency’s purpose and influence its clients can be the determining factor between success and failure. As the visionary trio behind M Agency, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch take a unique approach to branding, web development, and marketing by analyzing their clients’ missions and cementing the company’s core values. With a team of both visionaries and inte...2024-05-3129 min
The Rooted Truth Podcast127 — Overlooked: God Has a Purpose For Your Life with Bridgette Cameron RidenourToday we welcome Bridgette Cameron Ridenour (sister to Kirk Cameron and Candace Cameron Bure) to the show. Bridgette shares her message of inexhaustible hope, fulfillment, and how to find a deeper joy throughout life's journey. She shares the truth of how we are never overlooked by our Creator.
Rewind back a decade or two and you might have seen Bridgette Cameron Ridenour's siblings grace the cover of those oh-so-familiar teen magazines. Sister to Kirk Cameron (Growing Pains) and Candace Cameron Bure (Full/Fuller House), Bridgette knew all too well what it was like to be overlooked in the...2024-04-3046 min
Bone and SickleP.T. Barnum's Magnificent Museum FireThe fire that destroyed P.T. Barnum’s American Museum on July 13, 1865 was a luxuriantly surreal and tragic event, one described beautifully in a contemporary New York Times piece, which we share in this episode verbatim. Doomed whales in enormous tanks, fleeing snakes, sideshow celebrities, and melting wax mannequins are all part of this fantastic tale.
The episode also includes details on Bone and Sickle’s new format for 2023 (more and shorter shows) a morbid bit of poetry from Mrs. Karswell as well as a snippet of a 1920s recording of German soprano Frieda Hempel recreating a perf...2023-01-1027 min
Not Your Mother's LibraryEpisode 39: Holiday TraditionsBefore we go on break for the winter holidays, we would like to share some reading recommendations about seasonal traditions old & new.
Check out what we talked about:
Books mentioned:
"The 19th Christmas" of the "Women's Murder Club" series by James Patterson with readalike "Christmas Cake Murder" by Joanne Fluke. "The Shortest Day: Celebrating the Winter Solstice" by Wendy Pfeffer with readalikes "The Winter Solstice" by Ellen Jackson and "The Return of the Light: Twelve Tales from Around the World for the Winter Solstice" by Carolyn McVickar Edwards. "The Christmas Bookshop" by Jenny Colgan with readalike "The Santa Suit" by...2022-11-0118 min