Shows
Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhat Are No-Click Searches and Why Your Website Still Matters [Ep 111]If your website clicks are down, don’t panic, it’s not just you. Search habits are changing with AI tools and no-click searches. On this episode, you’ll learn why this shift is affecting traffic and how to make sure your business still grows. YOU WILL LEARN: What no-click searches are and how they affect website traffic. Why less traffic doesn’t always mean fewer clients. How tools like Google AI, ChatGPT, and other AI tools pull information from your website. The importance of strong, well-written content in your website’s success. How your Google Busi...
2026-01-2115 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy New Business Owners Struggle with Professional Design (And How to Avoid It) [Ep 110]Let's chat about why some new business owners struggle to embrace the professional design process and how to avoid common mistakes when working with a designer. If you’ve ever second-guessed your website, branding, or copy after it’s been made, this one’s for you. Learn how to approach your branding and website with a strategy-first mindset and understand what it really takes to create a business tool that works for you. YOU WILL LEARN: The difference between personal taste and strategic design—and why it matters. Why new business owners may second-g...
2026-01-1430 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhat Really Happens During a Website Coaching Call (And Why 50 Minutes Can Transform Your Business) [Ep 109]Ready to turn your website into a tool that actually works for your business? On the pod, we break down what really makes a website effective and the specific changes you can make to improve its performance. Whether you're struggling to convert traffic, attracting the wrong visitors, or just unsure what needs fixing, this episode will give you clear steps to make your website work for you.YOU WILL LEARN: Why your website’s hero section is the most important real estate and how to make it count. How to evaluate your navigation menu for...
2026-01-0720 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhat Is a High Converting Website — 2026 Edition [Ep 108]This episode highlights the six key elements of a high-converting website, with updated thoughts for 2026!YOU WILL LEARN: The six elements every high-converting website needs to have. Why mobile-first design is no longer optional in 2026. How fast load times directly impact user engagement. The role of conversational content in improving search visibility. Why video content is essential for keeping visitors on your site longer. How to set clear goals and guide visitors through a seamless user journey.👉 For full show notes and resources mentioned in today's episode, head to https://jennyb-designs.com/pod-notes...
2025-12-3118 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersTaking a Break (And Why Your Website Should Work While You Don't) [Ep 107]I’m sharing why I’m taking a break for the holidays and how your website can keep working for you while you step away. Plus, I’m giving a quick heads-up about what’s coming next on the pod.YOU WILL LEARN:Why having a strategic website means you can take time off without losing potential clients. Questions to ask yourself to make sure your website works while you're away. Recommendations for top episodes to catch up on during the holiday season. Enjoy your holiday break, and I’ll be back in January with...
2025-12-2405 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersIs Your Website Ready for 2026 (Or Still Stuck in 2022) [Ep 106]This episode takes a look at the key differences between outdated 2022 website strategies and what’s expected to work by 2026. It’s not about trends or flashy designs—it’s about building a website that meets user expectations, creates a seamless experience, and helps grow your business. YOU WILL LEARN Why focusing on your users’ needs, not just looking professional, is the key to website success.The shift from desktop-first to mobile-first strategies and why it matters. How to make sure your homepage grabs attention in less than 3 seconds. What makes an about page more personal...
2025-12-1726 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersAre You Playing It Safe on Your Website (And Why It Matters) [Ep 105] Is your business hiding in the shadows or blending in with the crowd? On the pod, we explore why playing it safe online could be the riskiest move for your business. YOU WILL LEARN: The two types of businesses that are "playing it safe" and how to identify if you’re one of them. Why generic websites and content make your business forgettable. The key visual and content signs that show you’re playing it too safe. How authenticity builds trust and makes your marketing feel easy and natural. Simple steps to bring more personality...
2025-12-1019 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Design for Small Business Owners Who Hate Selling [Ep 104]Let's chat about how your website can take the stress out of selling, making the whole process feel more natural and effortless. If promoting your business makes you cringe, this is for you. Learn how your website can handle the heavy lifting so you can focus on what you do best. YOU WILL LEARN: Why your website should be your #1 sales tool. How to establish trust and credibility through testimonials, case studies, and results. The importance of addressing client objections upfront using an FAQ section, clear pricing, and straightforward processes. Ways to create urgency witho...
2025-12-0318 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersThe Small Business Systems I'm Grateful For (And Why Your Website Needs Them Too) [Ep 103]Today I'm focusing on gratitude, but with a twist—looking at the behind-the-scenes systems that help my website and business run smoothly. From automations that save time to tools that streamline client onboarding, systems can make all the difference between chaos and efficiency. YOU WILL LEARN: Why a great website is more than just design and copy—it’s about the systems working behind the scenes. The role a CRM plays in automating client inquiries, proposals, contracts, and payments. Why integrating email marketing with your website helps build and nurture relationships with potential clients. How tracking tools like...
2025-11-2626 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy Legacy Businesses Need Modern Websites [Ep 102]Let's chat about how your website might be holding back your business, especially if you've been around for years but haven't updated your online presence. Learn how to modernize your website while keeping your personality and legacy intact, so it truly reflects the expertise and quality you bring to the table.YOU WILL LEARN:Why an outdated website can hurt your business more than you think. Simple updates that can bring your brand up to date without losing its essence. The kind of first impression your website should make and how fast it happens. Fea...
2025-11-1917 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhen Your Website No Longer Matches Your Business (And How to Fix It) [Ep 101]If your website feels outdated or disconnected from your current business, this episode is for you. Many business owners unintentionally let their websites stay stuck in time, which could confuse potential clients and cost you opportunities. Learn simple, strategic ways to update your website so it reflects where your business is right now—without the need for a full redesign!YOU WILL LEARN:How to assess if your website is stuck in the past. Why your website’s hero section matters and how to rewrite it to match your current offerings. The role of clear n...
2025-11-1213 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhat 100 Episodes of Podcasting Taught Me About Building Your Business (And Why Your Website Needs These Same Principles) [Ep 100]We celebrate 100 episodes of the pod! It’s all about the lessons learned from podcasting and how they apply to improving your small business website. Spoiler: Progress, authenticity, and connection are the keys to success, whether it's your podcast or your website. YOU WILL LEARN: Why progress beats perfection when it comes to your website. How showing up authentically creates deeper connections with your audience. The power of repetition in strengthening your website’s message. How to focus your website on attracting the right audience, not just any audience. Why sharing your process and...
2025-11-0521 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Design vs SEO and Why This Battle Is Hurting Your Business [Ep 099]We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Google.YOU WILL LEARN: Why solely focusing on design or SEO leaves money on the table. How Google evaluates user experience and why it impacts rankings. The importance of balancing strategic headlines, copy, and navigation for both visitors and search engines. How to integrate design and SEO to create a site people l...
2025-10-2915 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersThe Website Images Killing Your SEO (And How to Fix Them) [Ep 098]Let's chat about how your website images can either help or hurt your SEO and user experience. If your website feels slow, your photos aren’t showing up in Google image searches, or you're unsure if your brand photos help or hurt conversions, this episode is for you. You’ll learn how to avoid common mistakes that could be costing you traffic and visitors. YOU WILL LEARN: Why oversized image files can slow down your website and how to fix them. The importance of renaming image files before uploading and tips for doing it effectively. Why alt text...
2025-10-2214 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersThe One Thing Every Successful Website Has (That Most People Ignore) [Ep 097]Learn about the one key element that separates successful websites from ones that just look good. It’s not about flashy designs or technical tweaks; it’s about creating a strategic customer journey. This episode breaks down how to guide your visitors step-by-step to turn them into paying clients.YOU WILL LEARN:-Why focusing on design trends and technical tweaks often misses the bigger picture. What a customer journey is and how it works to build trust and guide decisions. The five stages of a customer’s journey on your website, from awareness to action. Common mistakes...
2025-10-1519 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersThe Website Problem Every Expert Has But No One Talks About [Ep 096]We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can turn an overwhelming website into one that educates, connects, and converts visitors into clients. YOU WILL LEARN: How "expert overwhelm" can show up on your website and confuse potential clients. The importance of leading with client benefits instead of credentials or methodology. Why less is more when explaining what you do and how to avoid industry jargon. How to identify the first clear ste...
2025-10-0818 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy Images Matter More Than You Think for Website Conversions (Website Audit) [Ep 095]Let's do a website audit for Anne, the founder of The Fun Reset, a group coaching program for ambitious women. Anne's DIY website has great messaging but struggles with being too dense and overwhelming for visitors. We discuss actionable ways to improve her site and make it more engaging, user-friendly, and optimized for client conversions.YOU WILL LEARN: Why a strong first impression on your homepage is critical to visitor engagement. How to break up dense text with strategic visuals for a more reader-friendly experience. The importance of clear calls to action and how to guide vis...
2025-10-0124 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Fixes for Better Networking Results This Fall [Ep 094]Let's chat about how to evaluate your website through the lens of someone you just met at a networking event. Your website plays a big role in whether someone decides to work with you, refer you, or never follow up. Let’s make sure your site reflects the real you and helps push these relationships forward.YOU WILL LEARN: Why your website should match the personality and energy you bring to networking conversations. The kind of content someone is *actually* looking for when they visit your site after meeting you. Key areas of your website to revie...
2025-09-2421 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow to Accept Payments on Your Website (Beyond Just Booking Calls) [Ep 093]We’re talking about one of the most important aspects of your website: how to actually collect payments. A great website won’t help you unless customers can easily pay you. Whether your business is consultation-based or direct purchase, this episode covers the tools and steps you need to make the payment process smooth and efficient. YOU WILL LEARN:The difference between consultation-based payments and direct purchase payments. Recommended tools for managing payments, including CRMs like HoneyBook, Dubsado, and more. Top payment processors and systems for selling products, courses, or services. Common mistakes to avoid wh...
2025-09-1714 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow Your Business Type Should Change Your Homepage Design Strategy [Ep 092]How can your homepage better attract the right clients for your business? Let's explore how different business types require customized homepage strategies to resonate with their ideal audience and drive results. YOU WILL LEARN: Why your business type and client psychology hugely influence homepage design. Specific strategies for service-based businesses to build trust and establish authority. How creatives can use emotional connections to attract their dream clients. The elements local businesses need to include to reassure their community-based customers. What product-based businesses should prioritize to streamline decision-making and reduce cart abandonment. Practical steps to audit your homepag...
2025-09-1025 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHelp Google Find Your Website (Website Audit) [Ep 090]In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert!YOU WILL LEARN: Why an H1 tag is essential for every page and how to use it effectively. How to structure headlines and body text to guide Google’s understanding of your content. Simple ways to research keywords that align with what your audience is already searching for. The benefits of creating a Google Business Profile and how it enhances your onlin...
2025-08-2716 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow to Recognize When Your Website Has Hidden Potential (Law Firm Case Study) [Ep 089]Let's explore how to create a website that truly reflects who you are and aligns with your business goals. Using a real-life law firm website transformation as an example, I break down actionable steps to ensure your site feels authentic, cohesive, and approachable—just like you. YOU WILL LEARN: How to identify when your website no longer reflects who you are or represents your business. Why authentic photography and personalized messaging are essential for an impactful online presence. Practical steps to audit your current site for hidden assets, like unused brand colors, fonts, or photos...
2025-08-2019 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Design is Like Interior Design (But For Your Business Soul) [Ep 088]Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality. In this episode, we explore how website design, like interior design, brings your business "soul" to life and why creating a consistent, warm, and welcoming online space matters.YOU WILL LEARN: Why your website should match the personality of your in-person interactions. The parallels between website design and interior design, from the homep...
2025-08-1321 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersAI Tools Transforming My Website Design Business This Summer [Ep 087]I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away.YOU WILL LEARN:How AI tools like Claude and ChatGPT can help with content planning, outlines, and reports. Why Descript is more than just a video editing tool—it’s a transcript wizard The benefits of the ARC browser for tab organization and staying focused on...
2025-08-0619 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersIs Your Website Confusing? A Simple Test to Find Out [Ep 086]Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step.YOU WILL LEARN: Why complex navigation can make visitors leave your website. How unclear messaging in your hero section can hurt your first impression. The importance of providing a clear path for visitors to follow on your site. Why making it easy to contact you...
2025-07-3014 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners"Mediating" Your Website's User Experience for Better Conversions (Website Audit) [Ep 085]In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement that transforms browsers into paying clients. YOU WILL LEARN:How simplifying navigation improves your website’s usability. Why concise messaging on your homepage matters. Tips for using calls to action effectively to guide website visitors. The importance of maintaining consistent information across Google...
2025-07-2322 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Lessons from a Romance Author That Work for Any Small Business [Ep 084]Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you.YOU WILL LEARN:Why the homepage hero section is the most important part of your websiteHow to guide visitors through a clear and simple customer journeyThe power of using your personality and brand identity in every part of your designWhy every page on your website needs a clear call...
2025-07-1621 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersThe 5-Minute Summer Website Challenge That Sets You Up for Fall Success [Ep 083]In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance.YOU WILL LEARN: How to refresh your homepage with the “three-second test” for clarity and engagement. Why every page on your website needs a clear call to action. The power of updating testimonials and incorporating real client feedback.How to test and update your contact form and contact page for accuracy and funct...
2025-07-0913 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersMake Your Website's About Page Personal Without Oversharing [Ep 082]We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients.YOU WILL LEARN:Why the About page is one of the most visited pages on your website.How to balance being personable and professional on your About page.Tips for showcasing your unique brand voice and personality without oversharing.The importance of using professional photos and effective design elements.How to structure your About page with a clear call...
2025-07-0215 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Errors Most Business Owners Never Discover Until It's Too Late [Ep 081]Many websites face technical glitches that drive potential clients away. Learn about common tech issues that could be costing you clients and how to fix them.YOU WILL LEARN:The impact of broken contact forms and booking systems on client acquisition.Tips for ensuring time zone accuracy in scheduling systems.Strategies for identifying and fixing tech issues on your website.Recommended tools for website testing and maintenance.The importance of regular performance checks to prevent losing visitors.Avoid tech troubles and ensure your website works effectively for you!👉 For full show notes and...
2025-06-2516 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersI Know My Website Needs An Overhaul —Your Step-By-Step Action Plan [Ep 080]Let's discuss the "overwhelming" task of redesigning a website, especially for busy business owners. I'll provide a step-by-step guide to make the process more manageable, from recognizing the signs that a website needs an update to planning the timeline and content collection.YOU WILL LEARN:Signs that your website may need an overhaul, like outdated design and poor mobile experienceHow to prepare for a website redesign, including competitor research and setting goalThe typical timeline for a website redesign and what to expect during the process- Tips for collecting content and choosing the right web designer or...
2025-06-1820 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhich Website Builder Wins For Small Business — Wix or WordPress? [Ep 079]In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions. If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you valuable insights!YOU WILL LEARN:What makes Wix a user-friendly option for small and medium businesses. How Wix handles mobile responsiveness and customization. The features Wix offers for SEO and why it’s comparable to other platforms. Why choosing the ri...
2025-06-1125 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWordPress or Squarespace — Which Website Platform Works Best for Your Small Business [Ep 078]In this episode, I'm chatting with Chantelle Davis-Gray, a Squarespace expert, about the ongoing debate between Squarespace and WordPress. We're diving deep into which platform might be the right fit for your business and breaking down the real differences that actually matter for your website's success.YOU WILL LEARN:The types of businesses best suited for Squarespace and WordPress.How user-friendly each platform is for beginners.Updates on mobile responsiveness for Squarespace.The customization options available with and without coding.SEO capabilities on both platforms, addressing common misconceptions.Costs associated with hosting and additional features.Transitioning...
2025-06-0436 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners10 Website FAQs That Help Small Businesses Convert More Clients [Ep 077]Let's tackle the most frequently asked questions I get when it comes to website design. I'll share practical steps to help small business owners optimize their online presence and guide you through key website decisions that often cause confusion.YOU WILL LEARN:If you should list your prices on your website and why transparency matters.How often you need to update your website and what to prioritize.The pros and cons of having a blog for your service-based business.Whether to use website forms or direct contact information for better conversions.How to manage your own...
2025-05-2824 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersYour Website is a Content Goldmine You're Not Using [Ep 076]Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch.YOU WILL LEARN:How to transform your homepage hero section into social media bios and posts.Ways to use service page descriptions for social media and blog posts.How to turn elements from your about page into engaging social media posts and email series.Methods to leverage testimonials and case studies for...
2025-05-2123 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersCreate a Website Experience Clients Love [Ep 075]In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process.YOU WILL LEARN:How to make a strong first impression on your homepage.The importance of clear calls to action and minimizing clicks for potential clients.Tips on designing effective inquiry forms and setting response expectations.The benefits of using schedulers and "thank you"...
2025-05-1418 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners5 Website Gaps That Are Silently Killing Your Sales [Ep 074]In this episode, we explore why website visitors disappear without taking action and how you can fix this. Learn how to turn website visits into real sales by addressing key gaps.YOU WILL LEARN:Why a high number of visitors doesn’t matter if they aren't buying or contacting you.How traditional contact forms can push potential clients away.The importance of answering questions clearly on your site, including pricing.Why it's essential to guide visitors through your site with a clear client journey.How a poor mobile experience can cost you sales and what to do...
2025-05-0718 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Structure Your Website When You Offer Multiple Services (Website Audit) [Ep 073]✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionIn this website audit with Jill Stoddard, a speaker, author, podcaster, psychologist, and coach we focus on optimizing her personal brand's website to streamline the user experience, ensuring visitors easily understand how she can help them through her various services and resources. YOU WILL LEARN:How to create a clear and effective website navigation menu.The importance of a strong headline and subheadline on your homepage.Strategies for integrating multiple services on a personal brand website.Tips for improving user experience and...
2025-05-0527 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners6 Website Things You Need to Own For Your Business [Ep 072]Let's explore the importance of owning your digital assets as a small business owner. It's easy to overlook these elements, but they form the backbone of your online presence. We discuss the six essential "things" you should have control over to protect your business and ensure smooth operations.YOU WILL LEARN:Why owning your domain name is essential and how to keep it secure.The importance of having control over your website hosting.Why you need full access to your website, not just limited permissions.How to manage your business email accounts and why they differ...
2025-04-3015 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersStop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071]Learn why some popular elements might not be helping your business and offers simpler, more effective alternatives.YOU WILL LEARN:Why sliders and carousels can be distracting and what to use instead.How complex navigation menus can overwhelm visitors and simpler solutions.The impact of using stock photos or too many blog categories.Why long contact forms might be scaring away potential clients.The role of social media icons on your website and their strategic placement.How to create an irresistible freebie with purpose, not just for the sake of it.👉 For full show not...
2025-04-2319 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Navigation Words That Make Sense And Make Money (Website Audit) [Ep 070]✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionIn this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs.YOU WILL LEARN:How to simplify website navigation for easy user access.Techniques for creating a clear and compelling landing page message.Ways to strategically use calls-to-action to increase engagement.Tips for integrating keywords and improving SEO on your site.The importance of Google Business profiles and how to optimize them.👉 For full show notes and resources mentioned in today's episo...
2025-04-2126 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersSimple Website Tips: Internal Links That Convert Visitors to Clients [Ep 069]Let's chat about the power of internal links and how they can keep visitors on your website longer, help improve your Google rankings, and naturally guide visitors to take action. Learn how to use internal links as strategic pathways to enhance user experience and drive results.YOU WILL LEARN:What internal links are and how they act as helpful signs on your website.Three main types of internal links: navigation menu, content links, and what's next links.Where to incorporate internal links for maximum impact on your site.Quick tips to identify and fix dead ends...
2025-04-1619 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersMake Your Small Business Website Convert Better with White Space [Ep 068]White space is often overlooked in website design, but it's so important for making your site user-friendly and inviting. In this episode, we discuss how strategic use of white space can help visitors navigate your site more easily and encourage them to take action.YOU WILL LEARN:Why white space improves readability and comprehension.How to use white space in navigation for better user experience.Tips for spacing around headlines and text to make content appealing.The importance of padding around calls to action and forms.Common mistakes to avoid when designing with white space.Practical...
2025-04-0917 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy Your Website Should Lead Your Marketing Plan [Ep 067]Let's chat about the importance of your website as the heart of your marketing strategy. Learn why having a strong website is more important than just focusing on social media marketing. And how to turn your website into a powerful tool that works for you day and night.YOU WILL LEARN:Why your website should be the center of your marketing effortsHow to make your website a content hub for long-lasting impactThe benefits of creating long-form content on your websiteTips for breaking down content into smaller pieces for social media and other channels👉 For ful...
2025-04-0213 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersThree Website Changes That Make Customers Say Yes (Website Audit) [Ep 066]✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionLet's chat with Allison of Cove Fine Jewelry to discuss optimizing her website to better capture traffic and conversions. We'll explore strategies to make the site more user-friendly and enhance online visibility.YOU WILL LEARN:How to refine website landing pages for clarity and impact.The importance of using keywords in product titles for better search visibility.Why simplifying navigation and focusing on key pages can improve user experience.Tips for improving email capture through popups and footer placements.Insights on us...
2025-03-3140 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy Saving Money on Website Design Could Cost You More [Ep 065]This episode talks about the true value of strategic website design for small business owners. It highlights why a good-looking site isn't enough and how a well-thought-out strategy is key to turning visitors into customers.YOU WILL LEARN:Why cutting corners on website design can cost you more in the long run.The difference between a basic website and a strategic website design.How understanding your business goals is the first step in designing a successful website.The steps involved in a strategic website design processThe importance of clear messaging and pathways for site visitors.How...
2025-03-2617 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners(Podcasthon ❤️) Website Tips for Nonprofits with Connor's Kindness Project [Ep 064]✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionOn this special episode, we joined the third annual podcast-a-thon and highlighted an inspiring organization, Connor's Kindness Project. Sharon from the project shared her journey of spreading kindness through innovative initiatives and how you can get involved. We also took a closer look at the project’s website to offer practical tips on making it more effective.YOU WILL LEARN:How Connor's Kindness Project started and what it aims to doThe impact of Connor's initiatives in the communityWays families and...
2025-03-1924 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWebsite Social Proof Hacks for Instant Trust and More Clients [Ep063]In this episode, we explore the power of social proof on your website and how it can build trust with visitors. Learn why social proof is more than just a handful of customer quotes and how to strategically use it to turn casual visitors into clients.YOU WILL LEARN:Different types of social proof beyond testimonials, like metrics, logos, and media mentionsWhat makes case studies effective and the role they play in trust-buildingBest practices for placing social proof on your website to inspire actionAvoiding common pitfalls like outdated or generic testimonialsUsing data and feedback to continuously...
2025-03-1219 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Make Website Visitors Get It Right Away. (Website Audit) [Ep062]✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionIn this website audit session we discuss ways to simplify Melissa's website to better attract and serve her target audience. With a focus on helping women with health concerns, Melissa explores how to make her offerings clear and streamlined.YOU WILL LEARN:The importance of clear messaging on a website.How to simplify navigation and services to improve user experience.Tips for creating a streamlined customer journey that leads to a consultation call.The benefits of focusing on core services, like co...
2025-03-1020 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy Simple Websites Convert Better Than Fancy Ones [Ep 061]Let's talk about the myth that a complex website is necessary for business success. I'll explain how it's possible to thrive with a simple website and share why simplicity can often lead to an even more effective digital presence.YOU WILL LEARN:Why easy navigation is critical and how having fewer items can improve user experience.The importance of clear messaging and how it can engage your ideal audience.How a strong, singular call to action can guide visitors to take desired steps.The benefits of strategic content placement on your website.A simple website framework...
2025-03-0517 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersGetting Clear On Your Website’s Customer Journey And Offers To Turn Visitors Into Clients [Ep 060]Learn why pretty design isn't enough — success comes from mapping clear customer journeys and offers. Learn how to transform your website from a brochure into a conversion machine.YOU WILL LEARN:How to define your website's primary goalCreating strategic pathways for every entry pointMapping effective customer journeysCrafting clear, compelling offersBuilding trust through strategic contentConverting visitors through intentional pathwaysMeasuring website success👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notesReady to create your money making website? Book your complimentary call and let’s chat about how I c...
2025-02-2618 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersYour Website Is An Employee That Works For You Around The Clock [Ep 059]Learn why your website should be your hardest-working team member and how to transform it from a basic digital business card into a 24/7 revenue-generating powerhouse.YOU WILL LEARN: How a strategic website works while you sleep Ways to automate client communication Methods to pre-qualify leads automatically Systems for booking consultations hands-free Strategies for building trust without direct interaction Steps to free up your time through website optimization Techniques for continuous lead generation👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notesReady to create your money maki...
2025-02-1911 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHelp Website Visitors Find What They Need To Say Yes (Website Audit) [Ep 058]✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionIn this Website Audit Episode, Isabel shares her unique goal of using her website to educate potential clients about the services her business offers. We explore ways to refine her online presence to reduce repetitive questions and prepare clients before they reach out.YOU WILL LEARN:How to improve website layout for better clarity and user engagement.The importance of using clear, concise meta descriptions and page titles for search optimization.Strategies for simplifying website content to help visitors make informed de...
2025-02-1727 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners7 Website Mistakes That Are Attracting Budget Clients (And How to Fix Them) [Ep 057]Learn seven common website mistakes that could be sending budget-friendly signals and repelling premium clients. Learn how to transform your site from attracting bargain hunters to commanding higher rates.YOU WILL LEARN:How generic visuals and stock photos diminish perceived valueWhy unclear pricing strategies attract price-sensitive clientsThe impact of poor user experience on premium positioningHow to strengthen social proof to attract higher-paying clientsWays to eliminate DIY design elementsCreating an effective contact processStrategies for communicating premium value👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notesR...
2025-02-1226 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners8 Unexpected Benefits of Working With A Website Designer [Ep 055]Have you ever caught yourself apologizing for your website? Or not wanting to send people to it? Let's talk about how working with a website designer can completely transforms not just your online presence, but your entire business mindset and the way clients interact with you.In this episode, I'm breaking down eight unexpected ways that working with a website designer changes your business game — and trust me, most of these aren't what you'd expect.YOU WILL LEARN:How a professional website boosts your business confidence and authorityWhy strategic design attracts higher-paying clients naturallyHow to...
2025-01-2914 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHook Website Visitors From The First Look (Website Audit) [Ep 054]✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionLet's do a real website audit with Bernadette Mack, who helps nonprofits succeed. We explore how to improve a website's look, feel, and functionality to attract the right clients and make the most of online presence.YOU WILL LEARN:Why having a clear and concise homepage is important for guiding visitors.How to organize the top navigation for easy access to key sections.The benefits of integrating a contact form for easier communication.Tips for growing an email list through strategic we...
2025-01-2737 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersYour Website Design Project Doesn’t Have to Take Forever — Launch in Four Weeks! [Ep 053]Let's chat about how to transform website design projects from overwhelming ordeals into streamlined, 4-week experiences. This episode breaks down how to avoid common pitfalls like endless timelines and unclear expectations, while sharing a proven process for creating strategic websites that actually launch on time. YOU WILL LEARN:The most common reasons website projects get stuck in the "design vortex" and how to prevent delaysA clear breakdown of what happens in each week of a well-structured website project, from strategy to launchHow to ensure you maintain control of your website through proper account ownership and trainingThe e...
2025-01-2212 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow Julie's Simple Website Changes Started Attracting Better Clients [Ep 052]We're diving into a real-world case study of how interior designer Julie transformed her website's performance through strategic, data-driven changes. From contact page optimization to blog strategy revamps, discover how small tweaks led to significant improvements in user engagement and conversion rates.YOU WILL LEARN:How to identify and optimize your website's exit pointsStrategies for making your contact page more effectiveTips for leveraging blog content to keep visitors engagedWays to use heat mapping to understand user behaviorSimple tweaks that can reduce bounce rates and increase session duration👉 For full show notes and resources mentioned in tod...
2025-01-1515 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Use Your Website Data To Get More Clients [Ep 051]This is part 2 of a 3 part Website Conversion Series. I'm breaking down how to actually understand what's happening on your website and turn those insights into real improvements. Stop making random changes and start making data-driven decisions that boost your conversions.YOU WILL LEARN:How to calculate your real conversion rate (and what's actually "good")Which metrics matter for your specific business goalsHow to spot patterns in your Google Analytics dataWhat high exit rates really mean (and how to fix them)Simple changes that can immediately improve engagementHow to use heat maps to understand user behaviorA...
2025-01-0830 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Essential Tools To Boost Your Website Conversions [Ep 050]This is part 1 of a 3 part Website Conversion Series. I'm sharing the three essential (and free!) tools you need to understand what's really happening on your website. Stop guessing why visitors aren't converting and start making data-driven decisions to boost your results.YOU WILL LEARN:The 3 free tools that reveal exactly how visitors use your websiteHow to set realistic conversion rate expectations for your industryWhat numbers actually matter for your businessHow to choose your primary conversion goalQuick setup tips for Google Analytics, Search Console, and HotjarCommon patterns that affect your conversion rate👉 For...
2025-01-0214 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy You Shouldn’t Use Forms On Your Website (If You Want More Website Conversions) [Ep 049]Let's challenge the common belief that every website needs a contact form. Discover why traditional forms might be creating unnecessary barriers between you and potential clients, and learn effective alternatives that can boost your conversion rates. YOU WILL LEARN: Why traditional contact forms can kill momentum and lose leads How to implement direct scheduling for better conversion rates Tools and platforms for streamlining your booking process When forms actually make sense (and when they don't) Ways to reduce friction in your client journey Alternative solutions for different business types Automation strategies to improve client communication👉 Fo...
2024-12-2613 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersBoost Your Small Business Website — 13 Essential Updates for More Leads and Sales in 2025 [Ep 048]Discover how to optimize your website for 2025 with actionable updates. Learn about emerging design trends and get a practical checklist for reviewing and refreshing your web presence to attract and retain more clients.YOU WILL LEARN:Key website statistics, including that users form opinions in 0.05 seconds and 47% won't wait longer than 2 seconds for loading13 essential website updates to implement, including testimonial refreshes, broken link checks, and privacy policy reviewsThe importance of pricing transparency and simplified contact forms5 emerging design trends for 2025: Minimalistic, user-focused designDark mode aestheticsInteractive elementsVideo integration (increases average time on page by 6x)Texture a...
2024-12-1825 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersA Proven Roadmap To A Revenue Generating Website In Just One Week [Ep 047]Feeling stuck with your website? You launched it with big dreams of attracting clients, growing your business, and boosting your income, but somewhere along the way, things just haven’t clicked. Your site isn’t converting, and those ideal clients? They’re not knocking on your door. I get it—it’s frustrating, and it’s easy to lose confidence in your site. But don’t give up yet!In today’s episode, I’m sharing all the details about my Website Audit service, designed specifically to help small business owners like YOU turn their websites into clie...
2024-12-1109 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersYou Don’t Need to Scrap Your Website! Do These 4 Things Instead [Ep 046]On this episode of the pod, we dive into four easy but powerful changes you can make to your current website to help it perform better without a complete redesign. From clarifying your site’s main goal to optimizing your contact page, these tips will ensure your website works hard for your business.YOU WILL LEARN:How to identify and emphasize your website's main goal.The importance of simplifying your site's navigation for better user experience.Why every page on your site should lead visitors toward your main goal.How to optimize your contact page fo...
2024-12-0413 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Signs You Might Need A Website Audit [Ep 045]You know that your website is the first impression your potential clients have of you.But how do you know if it's making the right impression? That's where website audits come in. Let's chat about three reasons why your website might need a website audit. By the end of the episode, you'll understand how a website audit can really uncover those hidden issues. A website audit can improve your site's performance and it can ultimately drive more business attracting more ideal clients and making you more money.YOU WILL LEARN: How to identify declining we...
2024-11-2713 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners8 Ways To Make Your Website More Professional And Attract Higher Paying Clients [Ep 044]We're discussing how you can elevate your website to look more professional and attract the high-paying clients you want. From branding to user experience, we cover it all.YOU WILL LEARN:How cohesive branding enhances your site's professional appeal.Why simplified navigation can significantly improve user experience.The importance of client-focused copy and high-quality imagery.How to leverage social proof to build trust and credibility.👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notesReady to create your money making website? Book your complimentary call and...
2024-11-2018 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3x Your Website Engagement with These Video Content Strategies from Paige Burns [Ep 043]We are going into the power of video content for small businesses with Paige Burns from Main Page Media. Learn how incorporating video into your marketing strategy can significantly boost website engagement and lead conversion.YOU WILL LEARN:Why video is essential for small business marketingThe benefits of "docustyle" interview videosHow to repurpose and maximize your video contentWhen to invest in professional video productionStrategies for using video to build trust and connection with your audience👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes🎙...
2024-11-1327 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Mistakes I’ve Made With My Website Design Business And How You Can Avoid Them [Ep 042]I share three big mistakes I made while building my business. I'll share personal stories about trying too hard to fit a formal mold, making things more complicated than they needed to be, and thinking I had to make my business huge to be successful.YOU WILL LEARN:Why showing your real self in your business can attract the best clients.How keeping things simple makes everything run smoother.That bigger isn't always better when it comes to business success.👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com...
2024-11-0617 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersRank Higher in Google Search By Syncing Your Website With Google Business Profile [Ep 041]Learn the secrets to boosting your website's visibility and credibility through one powerful (and free!) tool — your Google Business Profile.YOU WILL LEARN:How to fully optimize your Google Business Profile for maximum impactThe crucial steps to sync your website and GBP for seamless integrationTips to leverage all the features within your Google Business ProfileStrategies to weave your GBP into your overall marketing effortsYour dream clients are out there searching — it's time to ensure they find you through that coveted map pack real estate and glowing reviews.👉 For full show notes and resourc...
2024-10-3014 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersVirtual Brand Shoots for a Personality Packed Business Website [Ep 040]Let's chat virtual brand shoots with Anne Marie, an expert in capturing authentic, personality-packed visuals for entrepreneurs. Learn how this innovative approach to photography can transform your online presence and help you connect more effectively with your audience.YOU WILL LEARN:What virtual photography is and how it differs from traditional photo shootsThe benefits of conducting a brand shoot in your own environmentHow to prepare for a virtual brand shootWhy authenticity in your business visuals is crucial for connecting with your audienceHow regular photo sessions can help your visuals evolve with your business👉 For ful...
2024-10-2320 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners11 Ways To Drive Traffic To Your Business Website To Boost Sales [Ep 038]Find out 11 powerful strategies to drive traffic to your website and boost your sales.YOU WILL LEARN:How to leverage often-overlooked communication channelsThe importance of creating irresistible downloadable contentStrategies for effective email marketingCreative ways to use QR codes for traffic generationThe power of internal linking and guest bloggingHow to maximize your presence in online directoriesTips for strategic advertising to drive targeted traffic👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes🎙️EPISODE MENTIONS AND LINKSLittle Known Ways to Increase Your Visibility with Emily Aborn [E...
2024-10-0926 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy I Don't Use The "F" Word in Website Design (Funnels) [Ep 037]Find out why I don't use the "F-word" in web design — and by that I mean "funnels."Learn why traditional sales funnels can be limiting and how we can create more effective, relationship based websites. And find out about my alternative approach such customer journey maps and relationship building that can lead to more trust with your community.YOU WILL LEARN:Why "funnels" can be limitingWhat you can do instead4 practical tips for implementing a more holistic approach to your website design 👉 For full show notes and resources mentioned in today's episode, head to jen...
2024-10-0215 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners9 Things to Remove From Your Website Immediately [Ep 034]Discover the nine things you can remove from your site to enhance user experience and engagement. YOU WILL LEARNHow to simplify your navigation menuThe impact of eliminating distracting elements like autoplay videosWays these changes can boost your site's performanceHow to attract more ideal clients and increase revenueListen to discover how these changes can boost your site's performance and drive more meaningful interactions with your visitors. And of course attract more ideal clients and make you money.👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes
2024-09-1128 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersPrepare Your Website for Fall with These 7 Essential Updates [Ep 033]Learn 7 essential updates to help you prepare your website for a successful fall season. We'll chat about the importance of reviewing your summer website performance, updating your content for fall, and performing a visual refresh to create a cohesive brand experience. YOU WILL LEARN:How to assess your website's summer performance and identify areas for improvementStrategies for streamlining your website navigation and creating a seamless user experienceTips for crafting compelling calls-to-action that drive conversionsWays to update your website content and visuals for the fall seasonThe importance of ensuring seamless website functionality behind the scenesHow to set u...
2024-09-0418 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Choose a Website Designer You Love (REPLAY!) [Ep 031]Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN:How to know if you vibe with their design aestheticWays to align with their personality and valuesThe importance of strategic questioningWhy clear processes are non-negotiableLearn how this perfect match can ease your stress and turn your dream website into reality.👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod...
2024-08-2115 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Know If You’re Ready For A New Website (REPLAY!) [Ep 030]How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update.YOU WILL LEARN:Six key indicators that your website may need a revampHow to assess if your site is effectively driving sales and conversionsThe importance of consistent branding across all platformThe impact of custom design on your business growth and client attractionQuick and easy tips for keeping your content fresh and engagingTune in to ensure your website is working as...
2024-08-1420 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Best Practices for High Converting Website Design (REPLAY) [Ep. 029]We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients.YOU WILL LEARN:Three powerful strategies to boost your website's conversion rateHow to effectively track and understand your website's analyticsThe impact of clean, simple design on visitor engagement and conversionsPractical tips for implementing high-converting web design principlesThis episode is packed with actionable advice for small business owners looking to get more out of their website traffic. Tune in to unlock the secrets of high-converting web design!
2024-08-0717 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersFind Out The Secret Behind Your Website's Eye-Catching Design [Ep 028]Have you ever wondered where website designers get their inspiration and how they craft those beautiful online homes? I share my design process and the 3 key elements that all play a role in creating the designs I design. YOU WILL LEARN:The critical role of branding in website designHow to prioritize copy and its importance to the designThe impact of imagery in creating a visual narrativeThe importance of strategic thinking in website designHow to maintain consistency throughout your website👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod...
2024-07-3118 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners7 Ways Your Website Can Make (Or Save) You Money! [Ep 026]Let's explore 7 powerful strategies to transform your website into a revenue-generating and cost-saving tool for your business. Discover how to maximize your online presence and boost your bottom line through smart website integrations and features.YOU WILL LEARN:How to streamline your booking process with appointment schedulersThe benefits of implementing online payment systemsTechniques for leveraging your website in employee recruitmentStrategies for effective email marketing through your siteWays to reduce customer service costs using your websiteMethods for generating passive income through your online presenceTips for optimizing your website to increase sales and conversions👉 For full sho...
2024-07-1717 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersAll Marketing Paths Lead To Your Website With Kristi Mitchell [Ep 025]Let's chat about strategic marketing with expert Kristi Mitchell. Learn why having an overarching strategy is essential for marketing success and how your website plays a central role in each stage of the marketing funnel. Discover Kristi's 4-step framework and how to leverage your website effectively at each stage.YOU WILL LEARN:The 4 stages of Kristi's marketing funnel framework: Attract, Convert, Nurture, and CloseHow to optimize your website for search to attract qualified trafficTechniques for creating compelling lead magnets to convert visitors into leadsStrategies for using your blog and email marketing in the nurturing processThe strategic...
2024-07-1022 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersAre You Making These 11 Common Website Mistakes? [Ep 023]When it comes to your small biz website, there's a lot more under the hood than just the visible design and content. In this episode, I'm going to peek under the hood and look at 11 technical pitfalls and mistakes businesses make with the back-end of their websites. You'll learn how to prevent these 11 mistakes and what to do instead. Tune in to find out. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes🎙️EPISODE MENTIONS AND LINKSWP EngineICD SoftNamecheapUpdraft...
2024-06-2622 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersTransform Your Failed Web Design Project into a Success Story [Ep 022]Has your website redesign project turned into a nightmare? Maybe you poured tons of time, money and effort into it, only to end up with an underwhelming site that doesn't reflect your brand or business goals. If you've found yourself disappointed, confused, and embarrassed by the final product, this episode is for you.We'll dive into the common pitfalls that derail website projects from the start and provide practical advice for reviving an unsatisfactory redesign. You'll learn tips for selecting the right design partner, setting clear expectations upfront, and following a collaborative process that leaves you feeling...
2024-06-1922 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhy Social Media is an Extension of Your Website with Taylor Kloss Pittsinger [Ep 021]I chat with Taylor Kloss Pittsinger, owner of Creative TK Marketing, to discuss the important relationship between your website and social media presence. Taylor shares why your social feeds should be an extension and reflection of your website's branding. She offers practical tips to ensure your online presence is cohesive, from optimizing your Instagram bio to selecting visuals that align with your brand aesthetic. And you'll learn a simple one-minute trick to elevate your social media feed. Whether you're launching a new website or rethinking your social strategy, this conversation will inspire you to intentionally c...
2024-06-1224 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersGet Your Website Summer-Ready with These Essential Tips [Ep 020]Your website should be an automated lead generation machine, allowing you to truly unplug and enjoy your summer without constant worry. YOU WILL LEARN:The top tips for getting your website "beach ready" so it keeps working hard behind the scenes while you take a break. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notesReady to create your money making website? Book your complimentary call and let’s chat about how I can best support you.🎙️ RELATED EPISODESWhy I Don't Use T...
2024-06-0518 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersIs Your Website Stuck in the Past? Uncover If It's Worth Saving or Starting Fresh [Ep 019]Ever find yourself feeling embarrassed to share your website with others? Or maybe your Instagram presence looks drastically different from your outdated website? In this episode, I'm diving into the telltale signs that it's time for a website revamp.YOU WILL LEARNThe 3 key components to evaluate to help you decide if your site needs a full makeover or just a little touch-up.👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes🎙️EPISODE MENTIONS AND LINKSWebsite AuditLet's work togetherR...
2024-05-2912 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow to Nurture Website Visitors Through Email Marketing With Bev Feldman [Ep 018]Join me and email expert Bev Feldman of Your Personal Tech Fairy as she reveals clever ways to turn website visitors into email subscribers. YOU'LL LEARN:An amazing hack to see exactly where people are signing up on your website - whether it's from your homepage, blog posts, or even the footer.Tips on using personalization to keep subscribers engaged, avoiding common tagging mistakes, and positioning your emails so they provide value (not just a newsletter!).Whether you're new to email marketing or a seasoned pro, this conversation will give you fresh ideas to c...
2024-05-2235 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersService Pages That Sell: Five Things You Need To Have To Convert Website Visitors [Ep 017]You've poured your heart and soul into your services, but is your website actually selling them effectively? If your service pages are falling flat, this episode is a must-listen. YOU WILL LEARN:The 5 critical elements every high-converting service page needs to captivate visitors and turn them into paying clients. Knowing exactly what separates a boring online brochure from service offerings that practically sell themselves. Tune in for the five things you need on a services page that sells.👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-no...
2024-05-1520 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Must-Knows Before Building A New Website For Your Business [Ep 014]Creating a website that wows your ideal clients doesn’t have to be overwhelming. YOU WILL LEARN:The only 3 things you need to know before starting your website project. What you DON’T need to worry about when hiring a designer. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notesReady to create your money making website? Book your complimentary call and let’s chat about how I can best support you.-------------—CONNECT AND WORK WITH JENNY 🎙️ Leave me a voice me...
2024-04-2417 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Reasons Why Your Website Isn’t Making Money [Ep 012]Is your website falling short when it comes to making money? YOU WILL LEARN:The top 3 reasons your site isn’t producing profits and what to do about it. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notesReady to create your money making website? Book your complimentary call and let’s chat about how I can best support you.-------------—CONNECT AND WORK WITH JENNY 🎙️ Leave me a voice message about the show 📓 Get my "Conversion Corn...
2024-04-1015 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersDiscover Your Website Personality Type To Attract Higher Paying Clients [Ep 011]We dive into the fascinating world of website personalities. Discover the four distinct types and learn how to align your website’s personality with your ideal clients' preferences to attract more business. This fun and practical discussion will not only help you understand the strategic importance of your website's vibe but also guide you in tailoring it to attract higher-paying clients.YOU WILL LEARN:The four different website personality types.Strategies to channel your website’s personality to resonate with your ideal clients.Practical tips for adjusting your website’s design and content to enhance...
2024-04-0322 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersThe Secret Weapon Of Successful Websites — A Personality [Ep 010]Let's dive into the intriguing concept of infusing your personality into your website. Discover how personal touches can transform your site into a vibrant, relatable space that resonates with your ideal customers and supercharges your business. This episode sets the stage for a two-part series, where we'll explore how showcasing your unique personality can create a more engaging and effective online presence.YOU WILL LEARN:The importance of bringing out your personality on your website.How personalization can make your business more relatable and appealing to ideal customers.Initial steps to inject your personal f...
2024-03-2715 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersNew Offer? Do This On Your Website To Make More Money [Ep 009]I explore the challenge of effectively presenting a new offer on your website. If you've ever struggled with how to display your unique products or services in a way that captures your ideal clients' attention, this episode is for you. I'll share essential tips and strategies to showcase your offerings prominently, ensuring they not only attract attention but also drive conversions. YOU WILL LEARN:Best practices for presenting new offers on your website.Techniques to capture and hold the attention of your ideal clients.Strategies to transform visitor interest into tangible sales.Tips for optimizing your w...
2024-03-2014 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Spring Clean Your Website So You Get More Clients [Ep 008]I share the essentials of website spring cleaning, providing you with all the tips you need to rejuvenate your website. As we usher in a new season, it's the perfect time to declutter, refresh, and optimize your online space to attract modern clients and boost your business. I'll guide you through a thorough cleanup process and even share a handy checklist to make the task effortless. YOU WILL LEARN:Strategies to declutter and refresh your website for the new season.Tips for maintaining an on-brand and visually appealing online presence.How to optimize your website to a...
2024-03-0621 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Choose a Website Designer You Love [Ep 007]Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARNHow to know if you vibe with their design aestheticWays to align with their personality and valuesThe importance of strategic questioningWhy clear processes are non-negotiableLearn how this perfect match can ease your stress and turn your dream website into reality.👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes...
2024-02-2114 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersFall Back in Love with Your Website: BTS of a Client Website Design Project [Ep 006]I take you behind the scenes of a recent client website redesign project. Discover the top strategies I used to transform the site into a more attractive and profitable online presence.YOU WILL LEARN:Key approaches to make your website more appealing and client-friendly.Strategies to boost your website's profitability and effectiveness.Practical tips to enhance the aesthetic and functional aspects of your site.Insights into the redesign process to help you fall back in love with your online presence.Techniques to ensure your website accurately reflects your brand and attracts the right audience.
2024-02-1415 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Best Practices for High Converting Website Design [Ep 004]We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients.YOU WILL LEARN:Three powerful strategies to boost your website's conversion rateHow to effectively track and understand your website's analyticsThe impact of clean, simple design on visitor engagement and conversionsPractical tips for implementing high-converting web design principlesThis episode is packed with actionable advice for small business owners looking to get more out of their website traffic. Tune in to unlock the secrets of high-converting web design!...
2024-01-2416 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersHow To Know If You’re Ready For A New Website [Ep 003]How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update.YOU WILL LEARN:Six key indicators that your website may need a revampHow to assess if your site is effectively driving sales and conversionsThe importance of consistent branding across all platformThe impact of custom design on your business growth and client attractionQuick and easy tips for keeping your content fresh and engagingTune in to ensure your website is working as hard...
2024-01-1020 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersEverything You Need To Know About The Back-End Systems To Power Your Website [Ep 002]What if your website could attract clients around the clock, even while you sleep? Well it can with the right back-end systems! Find out the easily integrated tools you can use to effortlessly convert site visitors into leads. YOU WILL LEARN:Why CRMs and email platforms are criticalHow to turn website goals into money-making realitiesKey systems that do the work FOR youGet ready to put your website on auto-pilot to drive results 24/7! 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes
2024-01-0119 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWhat is a High-Converting Website? [Ep 001]In this first episode, we chat about the core elements of a high-converting website. Learn the essential components that transform a basic site into a powerful tool for business growth, setting the stage for future conversations.YOU WILL LEARN:Clean design principles that enhance user experienceCrafting compelling messaging that resonates with your target audienceEssential elements of an effective website layoutBalancing aesthetics with functionality for optimal performanceStrategies for DIY website owners and also those working with a designerTurning your website into a 24/7 lead generation and sales tool👉 For full show notes and resources mentioned in today's epi...
2023-12-1112 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business OwnersWelcome to the Website Design Made Simple PodcastAre you a small business owner who cringes at the thought of sharing your website with potential clients because you know it’s not a true representation of your business as it is today? What if I told you that with just a few simple tweaks, you could transform your website into a powerful tool that attracts your ideal clients and makes you money…even when you’re busy running your business or better yet — sleeping? And it's EASIER than you might think.Tune in each week for simple website design and optimization tips that will hel...
2023-11-2801 min