Shows
The Truth in TenS03 E06: RULE #6109 Rules of Storytelling Rule #6 "Great stories create drama by using words like "but", "except", "therefore", "and then". -- Learn Take Aaron Sorkin's Masterclass
2025-10-0909 min
The Truth in TenS03 E05: RULE #5109 Rules of Storytelling Rule #5 "Great stories are about INTENTION and OBSTACLE. That's it. Somebody wants something really badly and something formidable is standing in their way; an obstacle so big, it looks like they've got no chance of overcoming it on their own." -- Read The Writers Journey by Christopher Vogler [Wikipedia] -- Watch Christopher Vogler talking about the Hero's Journey [YouTube]
2025-10-0213 min
The Truth in TenS03 E04: RULE #3109 Rules of Storytelling: Rule #3 "When you tell transformational stories, hormones like dopamine, oxytocin and endorphins flood the brain. These hormones trigger the emotions which help to connect with your audience. They build trust & empathy. When you don't tell transformational stories, you don't get that connection." 💙 Buy the 109 Rules of Storytelling at BetterStories.org 💙 -- Recommended watching: David JP Phillips TED Talks The magical science of storytelling How to avoid death by PowerPoint The 110 techniques of communication and public speaking
2025-09-2510 min
The Truth in TenS03 E04: RULE #4109 Rules of Storytelling Rule #4 "Great storytellers are obsessed with Aristotle's "Poetics". This little pamphlet explains the underlying foundations of all great stories. And just because it was written thousands of years ago in 335BC, don't think it isn't relevant today… If you want to influence and move an audience, it is." -- "Storytellers must be evangelistic about Aristotle's Poetics." Aaron Sorkin -- Read POETICS [MIT Archive link] Overview of Poetics [Wikipedia] -- Poetics in a Nutshell: It's the hero journey from...
2025-09-2509 min
The Truth in TenS03 E03: RULE #2Rule #2 "Great stories are about transformationSomebody (or something) needs to be transformed by the end of the story. If there's no transformation, or if it's just a list of things that happened, it's not a story…it's journalism." -- "I detest workman-like storytelling." Anthony Bourdain -- 💙 Buy the 109 Rules of Storytelling at BetterStories.org 💙 -- Recommended watching Anthony Bourdain on Storytelling [24 mins]
2025-09-2308 min
The Truth in TenS03 E02: RULE #1Rule #1 Great stories make an audience FEEL something. The best stories make an audience DO something. -- "People will never forget how you made them feel." Noel Gallagher -- 💙 Buy the 109 Rules of Storytelling at BetterStories.org 💙 -- Recommended reading Emotional Ignorance by Dr. Dean Burnett Harvard Business Review's Emotional Intelligence series
2025-09-1709 min
The Truth in TenS03 E01: 109 RULESHow You Can Write a Book in One Month! As we kick off the new direction of "The Truth in Ten" - this isn't just the brief story of how I wrote "The 109 Rules of Storytelling" - this episode is a call to action which might just inspire you to write a book of your own! [TRANSCRIPT] "How I Wrote The 109 Rules of Storytelling (and why you can write a book tooAnd Why You Can Too)" Hey everyone - welcome back to the sho...
2025-06-1921 min
The Marketing Society PodcastThe Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-WaiteEpisode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers. We’re discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow. Returning guest and friend of the podcast joining Abby is Jeremy Connell-Waite. As IBM’s Global Communications Designer, Jeremy is a seasoned storyteller, strategist and communications leader, bringing a wealth of experience from his work at the intersection of techn...
2025-06-1741 min
The Whole Marketer podcastEpisode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you Episode #150. We're celebrating our milestone 150th episode with a technical skill that, if it hasn't already, will impact and shape the way we work and live our lives, and the lives of our consumers. We're discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow. Returning guest and friend of the podcast joining Abby is Jeremy Connell-Waite. As IBM's Global
2025-06-1741 min
The Truth in TenS02 E04: WHAT'S NEXT?This podcast has been a journey, and it's already taken me to places I didn't expect to go. So, in this special episode - I wanted to take a step back and let you know what's been going on, what's next - and how you might find some inspiration in how my own journey played out. SHOW NOTES Why do I "think with my microphone"?
2025-06-1114 min
The Truth in TenS02 E03: TIM - ALL ART IS ECOLOGICALHow Can Words Take You Somewhere You Didn't Expect To Go? This episode was going to focus on "All Art is Ecological" by Timothy Morton. Book 3 of Penguin's Green Ideas. And it does. Kinda. But what this episode is really about is how books are like time machines. They transport you (back) to places you didn't expect to go; but are glad you did. For me, that place was Westminster Bridge, October 2019.... EPISODE LINKS Penguin Green Ideas Series Timothy Morton Bio [WIKIPEDIA] Cam Cole @ XR Protests (2019) Cam Cole's Story [DOCUMENTARY]
2025-04-0413 min
The Truth in TenS02 E02: NAOMI - HOT MONEYHow Do Own An Idea or a Concept? This episode looks at how great writing can influence and inspire, by owning phrases and concepts. The lens that we'll be looking at this question through is Naomi Klein's Hot Money - book 2 of Penguin's Green Ideas Series, as part of my reading challenge to do 20 books in 20 days. Naomi Klein is not everyone's cup of tea, but she's a great writer who challenges us to think differently about branding, capitalism and climate change. This episode contains a short book review but it is really a storytelling mas...
2025-04-0314 min
The Truth in TenS02 E01: GRETA - NO ONE IS TOO SMALL TO MAKE A DIFFERENCEHow Do You Stand Out When You're Small & Quiet? Greta Thunberg started a global movement and her words have inspired millions of young folks to speak truth to power and act, but she's a reluctant influencer who doesn't want the spotlight. As I work through Penguin's Green Ideas Series as part of a 20 books in 20 days challenge, I'm starting with book 1 - a short book containing excerpts of Greta's speeches. In this short episode I share a couple of thoughts on this book and what makes Greta so remarkable - not ju...
2025-03-3112 min
The Truth in TenS01 E10: CONDUCTING AUDIENCESHow Do You (Really) Connect With An Audience? This episode focuses on the hero in every good story: The audience. As presenters, especially in business, we often spend too much time focusing on what we want to say, and not enough time focused on what our audience needs to hear. In this episode we ponder Grammy award winning musician Jacob Collier's take, on how to truly connect with an audience. If you really loved Rick Rubin's book The Creative Act - then like me, you'll probably find this episode particularly provocative. Enjoy. 💙 EP...
2025-03-2611 min
The Truth in TenS01 E09: HEATING & LIGHTINGHow Do Opinion Writers Win Hearts & Minds? That's the challenge that faces New York times opinion writer Thomas L. Friedman each day. Tom is a master at the art of provocative persuasion, and I had the pleasure of meeting him a few years back in Minnesota. He's the author of "Thank You For Being Late", the recipient of 3 Pulitzer Prizes and, most interestingly, the most engaged journalist (in terms or trafic and comments) that the New York Times has ever had. In this episode, I take a quick but compelling look behind the scenes at h...
2025-03-0509 min
The Truth in TenS01 E08: THE "50-25-25" RULEHow Do The Best Speechwriters Get Things Done? There's an important client presentation coming up and you find out at the last moment that you need to give the opening presentation, but you've got NOTHING prepared! What do you do? Is there anything worse? Well fear not, in this episode I'm going to look at a rule used by Barack Obama's former speechwriter, for helping you deal with that exact situation. It's called "The 50-25-25 Rule" and it's brilliant. Terry Szuplat was one of President Obama's longest serving speechwriters, serving as...
2025-03-0511 min
The Internal Comms PodcastEpisode 113 – Soft skill? Think again: The hard truth about storytellingIn this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Jeremy Connell-Waite, Global Communications Designer for IBM, an acclaimed speechwriter and storyteller, and a performance coach for senior executives.
In this fascinating conversation, which will challenge everything you thought you knew about storytelling, Jeremy guides Katie through the concept of storytelling design – the process of drawing speeches and stories, not writing them. It’s an approach that seeks to connect on every level from the get-go.
Jeremy dives into what storytelling really is, what sets the true greats apart and how internal comms pros can change the world in 1...
2025-02-261h 05
Leader AdvocacyLeader Advocacy rencontre avec Béatrice DautzenbergDans cet épisode de Leader Advocacy, Patrice Hillaire, conférencier et créateur du site leaderadvocacy.com, accueille Béatrice Dautzenberg, Global Director of Beauty Tech Services chez L'Oréal. Ils discutent des tendances du marketing advocacy et de la prise de parole des dirigeants en ligne.Points clés abordés :Parcours et passion de Béatrice :Béatrice partage son parcours international et son expérience dans la Beauty Tech. Elle explique ce qui l'a amenée à ce domaine et ce qui la passionne dans son rôle actuel chez L'Oréal.Tendance...
2025-02-2550 min
The Truth in TenS01 E07: STAY HUNGRY. STAY FOOLISH.How Do You Give A Talk You've Never Given Before? That was the challenge facing Steve Jobs 20 years ago when he was asked by the president of Stanford University, John Hennessy, to give the 2005 commencement address. The only problem was that Steve Jobs, arguably the greatest communicator the business world has ever seen, had never given a talk like this before. Where did he start? What did he do? Who did he turn to for advice? How did he break it down? This episode goes behind the scenes of how Steve cr...
2025-02-2212 min
The Truth in TenS01 E06: SESAME ST.How Do You Make Education More Entertaining? In the 1960's TV had a problem. Kids were watching hundreds of hours of ads and cartoons but they weren't learning anything. That was until Joan Ganz Cooney came along. She revolutionised TV and invented a whole new genre when she launched Sesame Street in 1969 against all the odds. She quickly became one of the most influential people in TV. The story of how Sesame St. came to life is a real hero's journey about fighting systems, challenging the status quo and taking the advice of kids over co...
2025-02-1810 min
The Truth in TenS01 E05: JEREMY x AIWhat Would Happen If I Got an AI to Interview Me? Let's find out... I just asked an AI to INTERVIEW ME and here's what happened!!! 🤯 Everything in this clip is real and the only thing I have edited is the sound quality. (I can't export audio yet from the LLM so I needed to use a lav mic). I gave the AI model my social media posts, my Linkedin profile and my podcast as a basis for her to ask me questions - so that we could h...
2025-02-1308 min
The Truth in TenS01 E04: THE ARC OF JUSTICEWhy Do Great Talks Do Six Things? How do you connect with an audience who has no idea who you are? And more importantly, how can you inspire an audience to do something which they didn't expect to do - especially if that concerns giving you a lot of money? This episode is a fast but thoughtful deep-dive into the art and science of persuasive storytelling according to civil rights lawyer Bryan Stevenson. His TED Talk received the longest standing ovation in TED history, but not only that - he received $1.3M...
2025-02-1213 min
The Truth in TenS01 E03: 4 WORDS & 5 LINESHow Do You Write Speeches Which Change Lives? In this episode we put the spotlight on one of the world's greatest speechwriters - Theodore "Ted" Sorensen - so that we can understand how he wrote such iconic speeches for President John F. Kennedy. What was his process? And what can we learn from it to become better communicators ourselves? There was a simple framework which Ted used, which I'd love to share with you in this 10-minute masterclass. It's a framework I use to train AI models today, and it's a methodology that's a...
2025-02-1210 min
The Truth in TenS01 E02: THE HILL WE CLIMBHow Do You Turn a Presentation into a Performance? In the second episode of The Truth in Ten Podcast, host Jeremy Connell-Waite takes you on a journey to discover how the world's most famous spoken word poet, Amanda Gorman, overcame her fear of public speaking (and a speech impediment). Just two weeks after hundreds of protesters stood on the exact same spot and stormed the Capitol Building, 22-year old Amanda had just 6-minutes to try and heal a nation with her words, with millions all around the world watching to see what...
2025-02-1210 min
The Truth in TenS01 E01: TRUTH IN TENHow Do You Turn a Moment into a Movement? In this pilot episode of The Truth in Ten Podcast, host Jeremy Connell-Waite takes you behind the scenes of a ten-minute presentation which won not one, but two Academy Awards! It's a presentation which Jeremy has given many times himself, and he shares some insights about where the presentation came from, and what you can learn from it. "Sorry I gave such a long presentation. I didn't have enough time to create a shorter one!" SHOW LINKS An...
2025-02-1112 min
Aspire to Inspire PodcastFrom Ideas to Impact: Andrea Pacini on Storytelling, Authenticity, and AI
Join Staffbase Head of Content Brian Tomlinson as he speaks with Andrea Pacini, author and presentation coach, about the secrets to delivering impactful presentations that inspire and drive action. In this episode, Andrea shares his expertise in crafting clear, compelling messages, using storytelling to captivate audiences, and the power of preparation in building confidence.
Andrea also dives into practical strategies for simplifying complex ideas, keeping virtual audiences engaged, and leveraging AI as a tool for more effective communication. Whether you’re pitching an idea, addressing your team, or presenting on a global stage, Andrea’s insights will help...
2025-01-0251 min
Quiet ImpactIBM's Jeremy Connell Waite discusses Overcome Rejection in Every Sales ConversationIn this episode of Quiet Impact, we sit down with Jeremy Connell Waite, IBM’s Global Leader of Web3 Marketing, to tackle one of the biggest challenges for introverted tech founders: Overcoming Rejection in Every Sales Conversation. Jeremy draws from his extensive experience in sales and marketing to share practical strategies for handling rejection with resilience and turning every "no" into an opportunity for growth. If you're ready to build confidence and take control of your sales conversations, this episode offers actionable insights to help you overcome objections and close more deals with ease.
2024-10-1659 min
Aspire to Inspire PodcastBetter Stories, Better Business: Insights from IBM’s Jeremy Connell-Waite
How do you build better stories to inspire action in your audience? IBM Global Communications Designer Jeremy Connell-Waite made it his mission to teach just that.
Join storytelling architect Jeremy as he chats with Aspire to Inspire cohost and The Narrative Age author Frank Wolf to dissect all things storytelling, from creating impactful stories to measuring their outcome for meeting business goals to integrating AI into communications workflows.
Jeremy and Frank take a deep dive into storytelling to offer a wealth of tips, resources, and actionable insights for professionals seeking to be more effective storytellers...
2024-06-271h 06
Ideas on Stage Podcast60. How to Tell Better Stories (Jeremy Connell-Waite)In this episode of the Ideas on Stage podcast we spoke with Jeremy Connell-Waite. Jeremy Connell-Waite is passionate about helping others to tell better stories, especially executives and future business leaders in the tech industry. He works as a Communications Designer at IBM where he builds narratives for clients around emerging technologies, write speeches for senior executives and lead a performance coaching program for consultants called Impact Storytelling. In this episode we talked about how to tell better business stories. What You'll Learn:- The return on investment storytelling can offer- How readability scores can improve your mes...
2024-06-121h 08
Growth Science for B2B SaaS Companies from Mosaic Growth Solutions5/2/2024: The 9 Principles of Storytelling, Challenger Brands Unite, SaaS Growth in the Future?, What 2 Founders Would Do Next Time
Jeremy Connell-Waite Shares His 9 Principles of Great Storytelling (and a lot more)
https://www.linkedin.com/posts/jeremypaulwaite_9-principles-of-better-stories-betterstoriesorg-activity-7147905333754044416-GFa2?utm_source=share&utm_medium=member_desktop
Challenger Brands Unite
Neal OGrady’s post highlighting that 52% of Fortune 500 companies from 2002 no longer exist
https://www.linkedin.com/posts/nealogrady_52-of-the-fortune-500-companies-in-2000-activity-7181668900256854016-90d2?utm_source=share&utm_medium=member_ios
How the most popular websites have changed since 1993
https://www.visualcapitalist.com/cp/most-popular-websites-by-web-traffic/
A Bright Spot in SaaS? - Sofia Fa...
2024-05-0214 min
The COSMIC BridgeHow to Find Your Dream Job with Ikigai Recap - Ep 52 Jeremy Connell-WaiteSend us a textIn this week’s show we go right back to a short recap of one of our most popular episodes to date with Jeremy Connell-Waite. Jeremy is a Global Communications Designer at IBM.In this short cut he talks about Ikigai, which is a Japanese technique to help combine your profession, your passion, your impact, and something you love, and he discusses how he used it to design his dream job.To listen to the full original episode: https://tinyurl.com/4rkt7mu3For more ab...
2023-11-1507 min
Inside InfluenceJeremy Connell-Waite decodes how to change the world through purpose driven storytellingToday’s question is the holy grail of influence. It’s the question that any influencer that wants to make an impact with their words, ideas or mission strives to answer: How do you tell stories that change the way the world works? My guest today has built his career around answering this question - and still sits at the coal face, mining away at the ever-evolving answer.Today’s Guest Jeremy Connell Waite is a man of many hats. He’s Communications Designer at IBM where...
2023-07-111h 07
10q Interview with Chris HutchingsDavid Pullan - Storytelling is not just a trend!In this episode of 10q Interview I talk to storytelling expert, David Pullan.David was a terrific guest and shared loads of great insights on the subject of storytelling, as well as talking about lots of other things such as:Winnie the Pooh - famous around the worldDr. Randy OlsenOrigin of The Story Spotters nameASMRHanging out with Hollywood A-ListersAnd, But & ThereforeAuthenticity, show the scar not the woundPush V PullLinkedin and LurkingStoryworthyNeil BeardonJeremy Connell-WaiteJoseph Campbell & The Heroes JourneyThis is a good episode, storytelling underpins so much in our day to day lives as well as...
2023-05-021h 22
SPEAK LIKE A CEO178: The Secrets to Effective Storytelling. Jeremy Connell-Waite, IBMStorytelling is bloody difficult. It is only easy if you don’t know how it is done.
Fortunately, Communications Designer Jeremy Connell-Waite breaks it down for us. He leads IBM’s "Wild Ducks" industrial storytelling programme, where he coaches partners to create compelling pitches and presentations.
Stories are how you move people to action as a leader. But not random ones. Effective stories and speeches have structure.
Following the structure gets you to into the top 20% of communicators. But structure doesn’t move people to action. Emotions do. And the one emotion that can ch...
2023-02-2448 minThe COSMIC BridgeHow to Find Your Dream Job With Ikigai - EP 14 Jeremy Connell-WaiteSend us a textJeremy Connell-Waite is a Global Communications Designer at IBM. The main concept he’s going to be talking about is Ikigai which is a Japanese technique to help combine your profession, your passion, your impact and something you love.However before this he’s going to be talking about his days as an entrepreneur, some extremely tough and difficult experiences he went through, and how they helped shape him as the person and communications leader he is today.More about Jeremy and to get in touch:- Li...
2023-02-2248 min
Marketing Meetup Podcast[REPLAY] Storytelling “School” - Jeremy Connell-Waite, IBMStorytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
In this session, we'll learn:
🖼 Art - The secret of emotional communications
⚗️ Science - The chemistry & physics behind all great stories
🎭 Drama - Turning presentations into performances
2022-11-3056 min
Pitch MastersS1E03: Jeremy Connell-Waite, Master of communications at IBM and all round inspiring blokeJeremy Connell-Waite talks about how a hospital machine changed his career path, storytelling, emotions, Donald Trump and Joe Biden's inauguration speeches, JFK, and the art of being a master communicator.
If you enjoy the show, please share it with someone else who might appreciate it, and if you can, leave a review. Follow me on social media for video clips of the episode, or visit the website for more information.
Website: http://pitchguy.co.uk/
Instagram: https://www.instagram.com/dannyfontaine/
TikTok: https://www.tiktok.com/@pitchguy
YouTube: https://www.y...
2022-10-171h 19
Pitch MastersS1E03: Jeremy Connell-Waite, Master of communications at IBM and all round inspiring blokeJeremy Connell-Waite talks about how a hospital machine changed his career path, storytelling, emotions, Donald Trump and Joe Biden's inauguration speeches, JFK, and the art of being a master communicator.
If you enjoy the show, please share it with someone else who might appreciate it, and if you can, leave a review. Follow me on social media for video clips of the episode, or visit the website for more information.
Website: http://pitchguy.co.uk/
Instagram: https://www.instagram.com/dannyfontaine/
TikTok: https://www.tiktok.com/@pitchguy
YouTube: https://www.y...
2022-10-171h 19
Marketing Meetup PodcastStorytelling “School” - Jeremy Connell-Waite, IBMStorytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
In this session, we'll learn:
🖼 Art - The secret of emotional communications
⚗️ Science - The chemistry & physics behind all great stories
🎭 Drama - Turning presentations into performances
2022-04-2856 min
Agency Dealmasters podcastJeremy Connell-Waite | Betting on passion and obsession at IBMJeremy Connell-Waite is the Global Communications Designer for IBM. He is a commercial storyteller, speechwriter and executive performance coach, helping to tell stories that matter.Jeremy serves IBM’s global community of over 140,000 partners and technology consultants, he uses the art and neuroscience of Communications Thinking to build compelling narratives for their clients around hybrid-cloud, AI, blockchain and quantum computing. We talk about: 🔸 Coaching high performers to become even better 🔸 Passion vs obsession 🔸 How to build compelling narratives around complex subjects🔸 IBM’s evolution and the most effective next ch...
2022-03-1459 min
The CEO Digital ShowJeremy Connell-Waite, Global Communications Designer at IBM, on the Power of Storytelling & Reaching the C-SuiteWhat’s the difference between a great campaign message, one that cuts through and inspires your audience to take action, and a campaign that falls flat on its face? In this episode, we got to the bottom of exactly that as we chatted to Jeremy Connell-Waite, the Global Communications Designer of IBM, esteemed thought leader and storytelling wizard.
2021-12-1448 min
The Whole Marketer podcastEpisode 51 - Purpose and Impact with guest Jeremy Connell-WaiteEpisode #51. This episode is an area of personal understanding – purpose and impact for marketers. We've covered purpose previously on the podcast but this episode also explores defining your purpose and then incorporating into storytelling for maximum impact. Today's guest is Jeremy Connell-Waite, author, keynote speaker and Global Comms Designer at IBM, building compelling narratives for their clients. In this episode, Abby and Jeremy discuss how to define your purpose, referencing Simon Sinek and Ikigai and reframing what gets you out of bed in the morning vs what keeps you up at night. Plus Jeremy shares his...
2021-11-0140 min
DMEXCO Podcast by Verena GründelJeremy Connell-Waite (IBM) on the proper Mindset for Sustainable DecisionsWhat is top of mind of global C-suite executives? What drives leaders in making their decisions? And why is it “impossible to be sustainable in business”? We will learn how to develop a proper mindset and how to use storytelling techniques for a sustainable decisions and communication.
2021-10-1238 min
The Storypowers PodcastStories that Impact People, Profits and the Planet with Jeremy Connell-WaiteWhy sharing your story might change the world? What exactly is industrial storytelling? How can we tell stories to save the planet (and our bottomline)?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
79. Stories that Impact People, Profits and the Planet with Jeremy Connell-Waite
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://st...
2021-10-0459 min
The Places We'll Go Marketing ShowMastering Side Hustles with Jeremy Connell-Waite, Communications Designer at IBMWHO IS JEREMY CONNELL-WAITE?
Jeremy leads IBM’s "Wild Ducks" commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands. Some of his 'side hustles' include hosting a weekly podcast; helping raise awareness of environmental issues and inspire change through his role as a Climate Action Ambassador; writing books on marketing and storytelling; and more!
In past lives, Jeremy has owned his own agency, authored four books and worked for brands such as Nike, MTV, Rovio, LVMH, Uber and Vodafone. He has also worked on strategic accounts with Facebook’s largest ad agency...
2021-01-1345 min
One Last Thought - Your Regular Dose of InspirationEp12: From Survival to Significance by Jeremy WaiteTonight's #BusinessatBedtime passage is read from "From Survival to Significance" by Jeremy Connell-Waite. One of my all-time favourite business books, written by one of my all-time favourite marketers. It's a brilliant book about the power of brands who focus on profit with a purpose and is available at amazon.co.uk/Survival-Significance-Jeremy-Waite/dp/1326258362
---
Send in a voice message: https://podcasters.spotify.com/pod/show/one-last-thought/message
2020-10-1301 min