Shows
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPIThe Expertise Trap: When Your Signature Skill Becomes Your Biggest Bottleneck with Jeremy EnnsWhen your signature skill is the thing clients line up for, it’s easy to accidentally build a beautiful trap. In this live diagnosis, Jeremy Enns, the founder of Podcast Marketing Academy, shares how his rave-review podcast audits started running his weeks (and energy) into the ground. We focus on Business Design and Margin Mindset to keep the magic intact while redesigning delivery so results scale and burnout doesn’t. Think: fewer audits, higher prices, phased delivery, and using your audit as a kickoff to a year-long, calm growth arc.What You’ll LearnWhy spl...
2025-09-1644 min
Creator ScienceHow to create a scrappy industry report that elevates your brand | Jeremy EnnsToday I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.
Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing Trends Report. This is a substantial piece of independent research that he produces about the state of podcast marketing, and it's had a major impact on his business.
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2025-09-091h 18
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesSeason Wrap Up & A Preview Of What's Coming NextWe've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
2025-05-0712 min
Content Is ProfitBuilding A Podcast That Grows Itself! ft. Jeremy EnnsIf you have tuned into the Content Is Profit Podcast you’ll know how podcasting changed our business. And I’m sure in a few years we’ll say it changed our lives.
Podcasting has changed Jeremy’s life as well.
He went from listening to 8-hours of podcasts per day to building his own podcast production company and freeing himself from the 9 to 5 hustle while traveling to over 45 countries.
Doesn’t that sound incredible?
At this point, you might be asking yourself, “how did he do it?”
That’s exactly what we set out to discover in this conversation!
So...
2025-05-0150 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesThe Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast StrategyOne in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream? In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.📊 What did you...
2025-04-301h 01
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesIs It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast StrategyOver the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what’s going on here? And what do we as creators need to do to tap into the potential for gr...
2025-04-2348 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesWhat Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast StrategyVideo is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats.It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.📊 What did you think of this episode? Click to cast your...
2025-04-161h 10
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesWhat Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener PsychologyThere’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows...
2025-04-0946 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesExactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast PackagingPeople make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does...
2025-04-021h 03
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesJobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener PsychologyWhy do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don’t buy milkshakes for the obvious reasons you might think.But JTBD applies to much more than milkshakes. In fact...
2025-03-2658 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesThe Conflicting Data Behind Paid Podcast Growth Tactics | Podcast PromotionIts easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.📊 W...
2025-03-1952 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesThe Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener PsychologyBeneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you’re able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered00:00 Understanding podcast’s platform dynamics 01:58 Listener bandwidth 05:5...
2025-03-1252 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesHow Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast AnalyticsFor 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we’re doing is working than downloads alone.Topics Covered00:00 Why do so many people care about downloads? 06:06 The case in favour of downlo...
2025-03-0546 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesTwo Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast DiscoveryA podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel. The best part is that if you know how to interpret the data this...
2025-02-2642 min
Growth Mindset Psychology: The Science of Self-ImprovementSystems to unlock your creative genius w/ Jeremy EnnsHow to boost creativity and productivity with a gentle yet dedicated approach to getting the best of yourselfFun fact: The average person has 6,200 thoughts per day.Most creatives capture zero of them.What if the secret to unleashing your creative potential isn't finding inspiration, but building systems that make creativity inevitable?That’s why we have Jeremy Enns on the show. He's built a system that turns random thoughts into profitable content.Every. Single. Day....
2025-02-2156 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsDepth as a Feature, Not a Bug: Winning clients through genuine care with Jeremy EnnsIn a sea of marketing advice and growth hacks, let’s address the elephant in the room. What if the product is the problem?If your product - your podcast, your service, your course - isn’t good enough, no amount of marketing is going to make that product grow. And yet, most courses, cohorts, or even higher-priced coaching programs don’t get into the actual experience of your work. Many providers are just not in the business of experiencing your business and your product (because it’s not as scalable).And so podcast strategist Jeremy E...
2025-02-2045 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesWill Discovery Algorithms Save (or Destroy) Podcasting? | Podcast DiscoveryWill discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it.📊 What did you think of this episod...
2025-02-1939 minPodcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesA Quick Request (+ How to Win Free Podcast Marketing Training From Me)Over $15k of podcast marketing education is up for grabs. Here's how to get it.Complete the 2025 Podcast Marketing Trends SurveyResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
2025-02-1704 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesIntroducing: Season 2 of Podcast Marketing Trends ExplainedIt’s a turbulent time to be a podcaster.YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI.In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations.So the question is: In the face of all of this noise, compet...
2025-02-1202 min
EDIT HISTORY197. I'm a podcast marketing expert, but I quit my show after 6 months... (Jeremy Enns)As an entrepreneur or content creator, there's always pressure to focus on what makes "strategic business sense." But what happens when those so-called "smart" decisions start to feel anything but right? In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result.
2025-01-2844 min
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business GrowthHow to Build a Podcast Content Strategy That Actually Sells | Jeremy EnnsForget the "give everything away for free" advice you've probably heard (spoiler: it's a fast track to undercutting your profits).In this episode, Jeremy Enns is back to share his expert take on how to create a podcast content strategy that leads your audience to the point of sale without coming across as salesy.We’re breaking down how to align your content strategy with the business model that’s right for you, and the metrics you need to track to see if your content is actually converting.If you want to turn your...
2025-01-0824 minInsider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business GrowthThe Secret to a Podcast People Can’t Stop Talking About | Jeremy EnnsStarting a podcast is easier than ever. But growing one? That’s a whole different ballgame.In this episode, I sat down with my friend Jeremy Enns to unpack why shows with “decent content” often stall at 28 downloads an episode and what it really takes to create a podcast people can’t stop talking about.From crafting a standout premise to leveraging Spotify’s new analytics and using competitor research to uncover what sets your show apart, we’re breaking down the real work behind making your podcast impossible to overlook.If you’re ready to tu...
2025-01-0824 min
Zero To Travel PodcastHow to Grow Your Location Independent Solopreneur Business in 2025 + Advice from 8 Years of Slow, Nomadic Travel with Jeremy EnnsHow can you attract the right customers without feeling like you’re succumbing to the “content machine?” How can you market your business in a way that’s aligned with your values, works for your location-independent lifestyle, and is enjoyable?Jeremy Enns is a nomadic entrepreneur and founder of Counterweight Creative and Podcast Marketing Academy. With a high-level view of what is working in content marketing, he discusses the evolving trends in organic marketing and content creation and how solopreneurs can leverage their unique strengths and values to build sustainable, location-independent businesses. This episode is packed wi...
2024-11-261h 56
Podcast Growth Hacks with Mics to Millions: Discover How to Build, Grow, and Monetize Your Dream Health & Wellness PodcastUsing email to convert podcast listeners into sales with Jeremy Enns | Ep 41A newsletter is one of the best strategies for turning casual listeners into loyal followers who buy from you.
If you’re not convinced, I’m confident you will be by the end of this episode.
Discover how you can boost sales by combine an email strategy with your podcast, in this interview with Jeremy Enns. He’s the founder of Podcast Marketing Academy and the man behind the Scrappy Podcasting Newsletter, a newsletter that offers unconventional marketing ideas on how to punch above your weight and beat the long odds of podcasting success...
2024-10-0951 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesInside the Growth Strategies of Two of The Smartest Podcasters AliveMichael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue). 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better
2024-04-301h 26
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesStupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 EpisodesPlus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way. Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we shoul...
2024-04-2358 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies🔥 Trolls HATE This Podcast… But We Loved It. A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces. In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow niche and unique & compelling concept. In this roast, we dissect what makes this show work from a packaging perspective, as well as some of the improvements the Host, J.P. Der Boghossian could make to increase the show’s discovery and listener acquisition.📊 What did you think of thi...
2024-04-1922 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesWe Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the peop...
2024-04-1659 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies🔥 Does the Tim Ferriss Podcast Playbook Still Work?Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed? And if so, what’s the blueprint? In this episode of Podcast Marketing Trends Explained, we roast DSTLLD's podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Cove...
2024-04-1232 min
Why Do You Podcast?97. 🇨🇦 Jeremy Enns - Podcast Marketing Trends ExplainedDe podcast WHY van Jeremy Enns, host van de podcast Podcast Marketing Trends Explained.Opgenomen op 20/03/2024 (in het Engels)On this show, Jeremy Enns (Podcast Marketing Academy) and his cohost Justin Jackson (Transistor.fm) break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.Using the data uncovered by the Podcast Marketing Trends 2023 Report their goal is to make sense of the numbers and turn them into actionable insights that...
2024-04-1035 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered0:00...
2024-04-091h 07
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies🔥 Roasting a Ridiculously Niche History PodcastAdvantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done. In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒...
2024-04-0536 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesThe 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? In this episode, we’re breaking down what the data says...
2024-04-021h 00
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies🔥 This Movie Podcast Was Begging to Be RoastedCreating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already “in motion”. In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.From leveraging resources like Chat GPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact....
2024-03-2942 min
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies3 Creative Decisions That Dictate Your Show's Success… or FailureHow long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long sh...
2024-03-2650 min