Shows
Sports Marketing Machine Podcast148 - Allocating Budget to Lead GenerationSend us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the often-overlooked aspect of lead generation in sports marketing. He emphasizes the importance of allocating a portion of the marketing budget to grow the fan database, rather than solely focusing on immediate ticket sales. Neisser outlines effective strategies for lead generation, including involving sponsors, creating compelling offers, and implementing follow-up plans. He also provides insights on budgeting for lead generation and the long-term benefits of building a larger audience.TakeawaysMost teams allocate 80...
2026-01-2622 minSports Marketing Machine Podcast144 - 13 Marketing Lessons Learned in 2025Send us a textThe marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026.Key Topics CoveredWhy buying friction quietly kills impulse ticket salesHow revenue exposes bad marketing faster than engagement metricsWhy timing beats messaging when it comes to c...
2025-12-3130 minSports Marketing Machine Podcast143 - The Experience Shift: How to Make Fans Choose You Over Everything ElseSend us a textThe way fans decide where to spend their money has fundamentally changed—and many sports teams are still marketing like it hasn’t. In this episode, Jeremy Neisser breaks down the post-COVID “experience shift” and explains why fans are choosing experiences over products, convenience, and even price. By studying how restaurants reinvented themselves after COVID, Jeremy shows sports marketers how to drive urgency, attention, and ticket sales by turning games into moments worth sharing. Key Topics CoveredHow consumer behavior shifted dramatically after COVID—and why it didn’t “go back to normal”...
2025-12-2016 minSports Marketing Machine Podcast137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying NoSend us a textBlack Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand.Key Topics CoveredWhy Black Friday isn’t a clearance sale — and how to stop competing on priceThe Val...
2025-11-0821 minSports Marketing Machine Podcast135: The Simplest Way to Build (and Justify) a Marketing BudgetSend us a textIn this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams.Key Topics CoveredThe easiest way to calculate single game ROI (and why it’s your strongest...
2025-10-1318 minSports Marketing Machine Podcast133 - Pros/Cons of All-You-Can-Eat Ticket PlansSend us a textAll You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, from predictable revenue and marketing appeal to margin risks and operational headaches. You’ll learn how to structure these plans strategically so they elevate the fan experience while still protecting your bottom line.Key Topics CoveredWhy fans love the simplicity and value of All You...
2025-09-2418 minSports Marketing Machine Podcast132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your ProfitsSend us a textMore traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper problems in profitability. From understanding diminishing returns to prioritizing average order value (AOV) and smarter budget allocation, Jeremy gives sports teams a playbook for turning data into dollars.Key Topics CoveredWhy more traffic can actu...
2025-09-2021 minSports Marketing Machine Podcast131 – How Meta’s Advantage+ is Wasting Your BudgetSend us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics.Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid wasted spend. He also highlights when Advantage Plus can be useful, such as for merchandise sales, but makes it clear: sell...
2025-09-1215 minSports Marketing Machine Podcast125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up FunnelSend us a textIs your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert.Key Topics Covered:Why more traffic isn’t always better (and can even hurt your results)T...
2025-08-0114 minSports Marketing Machine Podcast122 – 9 Ways to Use ChatGPT to Sell More TicketsSend us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in seconds — ChatGPT can act like your own virtual marketing assistant.Each tip is practical, easy to implement, and designed for busy marketing directors looking to stretch their resources and drive real results. Plus, Jeremy includes links to companion YouT...
2025-07-0919 minSports Marketing Machine Podcast121 – How Video Content Makes Paid Traffic Easier (and Cheaper)Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use...
2025-07-0216 minSports Marketing Machine Podcast118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell TicketsSend us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or jus...
2025-06-1119 minSports Marketing Machine Podcast117 - Good Deal or Bad Strategy? The Right Way to Use Loss LeadersSend us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal. Jeremy explains how smart promotions protect perceived value, generate buzz, and increase total spend — while bad ones can erode your brand and season ticket strategy. Learn which deals drive revenue, which ones backfire, and how...
2025-06-0411 minSports Marketing Machine Podcast116 - Data Gold in Youth Programs: What Most Teams OverlookSend us a textIn this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, teams engage with thousands of families every year… but most fail to collect the right data that fuels future revenue.Jeremy shares why collecting just a few key data points — like birthdays, school names, and sibling info — can open the door to birthday party bookings, targeted promotions, and long-term fan engagement. Whether you run camps, clinics...
2025-05-2914 minSports Marketing Machine Podcast115 - “We Miss You”: The Email That Brings Fans BackSend us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned.With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-effective solution: the “We Miss You” email strategy — a personalized outreach approach that leverages existing data to re-engage past buyers.Forget the generic newsletter blast. This strategy is all about 1:1 connection: short, simple, text-based emails that feel like the...
2025-05-2211 minSports Marketing Machine Podcast114 - Mistakes Happen. Great Teams Turn Them Into Fan LoyaltySend us a textIn this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty.Jeremy shares memorable examples from companies like 1-800-FLOWERS and Disney, illustrating how proactive, empowered customer service can create “wow” moments that stick. You'll walk away with real strategies to help your team not just fix problems, but build fans for life...
2025-05-1407 minSports Marketing Machine Podcast113 – Season Over? Here’s How to Turn Fan Feedback Into Future Ticket SalesSend us a textIn this episode of The Sports Marketing Machine podcast, host Jeremy Neisser breaks down how sports teams can turn end-of-season fan surveys into a powerful tool for driving next season’s ticket sales and improving game day experience. Instead of sending out generic surveys that lead nowhere, Jeremy walks through five key categories every fan survey should cover — from ticket access to promotional impact — and explains how to structure questions for actionable insights.He also reveals how dynamic dashboards (like Power BI) transform raw survey responses into strategic clarity by tying fan fe...
2025-05-0614 minSports Marketing Machine Podcast112: TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.coSend us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that’s changing how teams approach awareness and brand marketing.Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, launch, and track targeted TV campaigns without needing an agency or a massive media buy. From selecting your audience to understanding how Vibe’s IP tracking works, this episode demystifies the streaming TV ad space and shows you ho...
2025-05-0115 minSports Marketing Machine Podcast110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4)Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you’re not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the righ...
2025-04-1510 minSports Marketing Machine Podcast109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already engaging—like video viewers, past ticket buyers, and website visitors.Jeremy walks through how to build these audiences, when to use them, what mistakes to avoid, and how to combine them with smart ex...
2025-04-0812 minSports Marketing Machine Podcast108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right fans.Jeremy walks through why every sports team should separate their audiences (like single-game buyers vs. season ticket holders) and how to use Meta’s built-in tools to make sure you’re not wasting money advertising to people who’ve already converted. Whether you're promoting mini-plans, season tickets...
2025-04-0107 minSports Marketing Machine Podcast107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4)Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today’s focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not...
2025-03-2404 minSports Marketing Machine Podcast106 - Should Your Team Buy a List? Pros/Cons & What You Need to KnowSend us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics. The episode also covers the benefits of buying lists, including fast access to potential fans and targeted reach, as well as best practices for ensuring compliance and engagement. However, Neisser warns of the potential downsides, including data quality issues and uncertain ROI. He emphasizes the importance o...
2025-03-2017 minSports Marketing Machine Podcast102 - Case Study: Minnesota Wild's Text Messaging Fan Engagement StrategySend us a textIn this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDialog, to discuss the impact of text messaging on fan engagement and ticket sales. The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach in communication, the evolution of fan communication strategies, and the measurement of success in enhancing the fan experience. The episode also delves into balancing service and sales through text messaging, highlighting th...
2025-02-2142 minSports Marketing Machine Podcast101 - 6 Fan Experience Lessons Learned from Going to DisneylandSend us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorporating surprise moments. The episode emphasizes the importance of small details in crafting a memorable experience that keeps fans coming back.TakeawaysMascots should always let the fans dictate the interaction.Treat fans l...
2025-02-1314 minSports Marketing Machine Podcast100 - Post-Email Blast Steps: How to Help Your Sales Team Close More DealsSend us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers. Neisser provides actionable strategies for marketing teams to convert email engagement into sales, including how to effectively utilize lists of interested buyers and the significance of personalized follow-ups. He also encourages creative approaches to email promotions to maximize engagement and sales opportunities.
2025-02-0510 minSports Marketing Machine Podcast99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable MarketingSend us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience. Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.
2025-01-2911 minSports Marketing Machine Podcast97 - TikTok's Potential Ban - How Sports Teams Should PrepareSend us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban, stricter regulations, or operational changes. Neisser emphasizes the importance of TikTok for reaching younger audiences and offers strategies for sports teams to prepare for a world without TikTok, including diversifying content and prioritizing owned media.Takeaways
2025-01-1410 minSports Marketing Machine Podcast96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This SeasonSend us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared to digital ads. Neisser shares successful case studies from teams utilizing direct mail for sponsorship and alumni donations, emphasizing the importance of timing, targeting, and messaging in crafting effective campaigns. He encourages teams to consider direct mail as a viable option in their marketing strategies.TakeawaysDirect mail is...
2025-01-0911 minSports Marketing Machine Podcast95 - 12 Marketing & Fan Engagement Predictions for 2025Send us a textIn this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neisser emphasizes the need for a holistic marketing approach, innovations in merchandise, and the significance of mobile ordering for concessions. He also explores donor engagement strategies and the integration of NIL athletes into marketing campaigns, highlighting the evolving landscape of sports marketing....
2025-01-0128 minSports Marketing Machine Podcast94 - Athletics Admin Unplugged: Solving Challenges with Innovative StrategiesSend us a textIn this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the evolving landscape of college sports and NIL regulations. The discussion emphasizes the importance of collaboration, understanding donor expectations, and the future of college athletics. In this conversation, Jeremy Neisser and KC Smurthwaite discuss the evolving landscape of sports marketing, particularly focusing on innovative jersey programs that engage fans and...
2024-12-2740 minSports Marketing Machine Podcast93 - Pros/Cons of Actively Selling Tickets to BrokersSend us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key considerations for teams when deciding whether to engage with ticket brokers, including inventory management, pricing strategies, and maintaining fan loyalty. Neisser emphasizes the importance of understanding both the benefits and drawbacks of working with brokers to make informed decisions.
2024-12-1112 minSports Marketing Machine Podcast92 - Let's Talk About Tariffs & Their Impact on Sports TeamsSend us a textIn this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage these costs, including setting aside emergency funds, having in-depth conversations with promotional companies, and exploring creative solutions for promotional items. He also highlights the importance of staying informed about potential tax credits that could alleviate some financial burdens.Takeaways
2024-11-2716 minSports Marketing Machine Podcast91 - Cyber Monday/Black Friday Promotion PlanningSend us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies. The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season.TakeawaysCraft two deals for Black F...
2024-11-1614 minSports Marketing Machine Podcast90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can LearnSend us a textIn this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for encouraging fans to share their experiences and highlights the importance of creating visually appealing moments that resonate with audiences.TakeawaysChili's leveraged user-generated content to drive sales.Fans create authentic content that resonates more than ads.Sports teams should identify...
2024-11-0809 minSports Marketing Machine Podcast89 - 2 Low Time/High ROI Website UpdatesSend us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on investment. The episode covers the implementation of group sales forms and effective email list building through pop-ups, providing actionable insights and examples from successful teams.TakeawaysGroup sales form on your website that just helps you with seamless...
2024-10-3108 minSports Marketing Machine Podcast87 - 3 Ways to Increase Ticket Usage for Ticket Plan HoldersSend us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By using these approaches, teams can strengthen emotional connections with their fans, leading to increased attendance and long-term loyalty.TakeawaysProactive communication increases engagement: Reminder emails and texts keep ticket holders...
2024-10-1012 minSports Marketing Machine Podcast85 - Pricing Mini-Plans The RIGHT WaySend us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies. By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and maximize revenue. The conversation covers the trade-offs involved in pricing decisions and the need to maintain a balance between affordability for fans and profitability for teams.TakeawaysMini plans are crucial for increasing ticket sales.Analyzing past...
2024-09-2813 minSports Marketing Machine Podcast82 - How To Measure Advertising Effectiveness The Right WaySend us a textIn this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase. Neisser emphasizes the importance of looking at new customer acquisition and return customer metrics to understand the effectiveness of marketing efforts. He suggests tracking ROI, number of buyers, and revenue for new customer acquisition, and leveraging direct channels like email and...
2024-09-0313 minSports Marketing Machine Podcast81 - Driving Revenue and Retention with Wolf Cycle AISend us a textJeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and drive membership sales, group sales, premium and partnership sales. The software combines AI with human oversight to ensure personalized responses and maximize opportunities. Wolf Cycle has seen success across various verticals, including generating additional full seasons, driving partnership conversations, and retaining at-risk accounts. It aims to streamline sales processes and help teams s...
2024-08-3129 minSports Marketing Machine Podcast80 - First-Party Data vs Third-Party Data - What's The DifferenceSend us a textIn this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It includes ticket sales data, purchase history, website interactions, email marketing engagements, and more. On the other hand, third-party data is collected by entities not directly related to the organization, such as social media platforms or data brokers. It provides broader insights and allows for targeted advertising based on demographics, interests, and...
2024-08-2025 minSports Marketing Machine Podcast79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy EllenbySend us a textIn this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations. They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul...
2024-08-0727 minSports Marketing Machine Podcast78 - What If Nothing is Working? How to Adjust Your Marketing StrategySend us a textIn this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email addresses, and not setting goals for major promotions. Jeremy emphasizes the importance of group sales as a fixer for teams and shares his experience with the Birmingham Barons. The takeaways include being intentional about selling tickets to specific games, collecting email addresses for...
2024-07-3007 minSports Marketing Machine Podcast76: Where To Look To Fix Your In-Park Attendance IssuesSend us a textThe main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus on providing excellent customer service to retain and satisfy current ticket buyers. Jeremy provides an example of a team that saw a decrease in in-park attendance because their mini-plan and season ticket holders were using their tickets less frequently. Jeremy Neisser suggests that marketing directors should help ticket sales teams increase i...
2024-07-1607 minSports Marketing Machine Podcast75 - 7 Ways To Sell An Additional $100K in Group Tickets This Year with Emmanuel from SpinzoSend us a textIn this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss the benefits of this new approach, such as increased control for buyers and more data for sellers.The conversation covers various ideas for selling group tickets, including loyalty programs, thank you programs, special offers for events in town, and theme nights. They also touch on the concept of competition and gamification...
2024-07-0435 minSports Marketing Machine Podcast74 - Maximizing Merchandise Sales - 10 Things You Can Do To Sell More This Year with Heather from Destroyer.RocksSend us a textIn this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of knowing your inventory, organizing the back of the house, and conducting market research to set competitive prices. She also suggests asking for samples and staying updated on industry trends. Overall, the conversation provides valuable insights for sports teams looking to boost their merchandise sales. In this conversation, Heather Doane shares 10 tips...
2024-06-2552 minSports Marketing Machine Podcast72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLaySend us a textIn this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email addresses and increasing ticket usage. Additionally, he shares insights on the Ultimate Toolkit program for sports management students and the Unlimited Toolkit for teams.Takeaways:Marketing is essential for driving revenue in sports, including ticket sales, m...
2024-06-1139 minSports Marketing Machine PodcastEpisode 71 - 3 Awarity Optimization Tips That Help Drive More RevenueSend us a textIn this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency.TakeawaysMonitor top domains for clicks and conversions to optimize budget allocation.Maintain consistent ad design with brand colors, fonts, and messaging for better recognition and engagement.Manage ad frequency to avoid banner blindness and optimize audience reach.Chapters00:00 - Introduction to Sports Marketing Optimization with...
2024-06-0609 minSports Marketing Machine Podcast70 - How Box Out Sports Makes It Faster to Create Social Media GraphicsSend us a textIn this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform provides drag-and-drop templates that can be customized with team logos, colors, and photos. Box Out Sports was created out of necessity to help sports information directors highlight teams and student-athletes in a fast-paced environment. The platform has been...
2024-05-2933 minSports Marketing Machine Podcast69 - Hustle, Mentors, & Marketing with Travis AppleSend us a textTravis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustle and the impact of building relationships. They also discuss the perception of sales in the industry and the importance of creating a positive fan experience. Travis talks about the future of ticket sales, including the focus on fl...
2024-05-2220 minSports Marketing Machine Podcast68 - Pros/Cons of Flex PlansSend us a textIn this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, there are also cons, such as the challenge of surpassing previous revenue goals, lack of urgency for fans to use the tickets, and difficulties in tracking ticket usage. To maximize the benefits of...
2024-05-1711 minSports Marketing Machine Podcast67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case StudySend us a textSummaryIn this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer examination, it was revealed that most of the reported conversions were from repeat ticket buyers, not new ticket buyers. The ad agency was taking credit for the marketing director's efforts to engage r...
2024-05-0909 minSports Marketing Machine Podcast66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales TeamsSend us a textIn this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to the ticket sales team: Multi-game single buyer reportScan rates of season ticket holders and mini plan holders, and an Updated list of dormant groups for outreach. These reports help identify potential leads and opportunities for ticket sales. Jeremy also offe...
2024-05-0307 minSports Marketing Machine Podcast65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement InterviewSend us a textIn this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget. The focus will be on sports like men's basketball and football, but support will also be provided for other sports. The role primarily involves game presentation and fan experience, with...
2024-04-2525 minSports Marketing Machine Podcast64 - What's Working in College Athletics with Scott Peace Assoc. AD of Kent StateSend us a textSummaryIn episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importance of intentionality, creativity, and purpose in marketing efforts. Scott shares the success of using premium giveaways and tying in activations and programs to attract fans. He also discusses the challenges of winter break and the need to expand offerings to...
2024-04-1946 minSports Marketing Machine Podcast63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away MediaSend us a textIn this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok.They also touch on setting up a TikTok shop, generating leads through TikTok ads, and the importance of testing and budgeting for successful campaigns.TakeawaysTikTok is a great platform for sports teams to advertise, especially if they want to target a...
2024-04-0923 minSports Marketing Machine Podcast62 - Acquiring More Leads with Michael Brinkman from Full House SolutionsSend us a textIn this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions. He explains the products and services offered by Full House Solutions, including direct mail campaigns and digital marketing strategies.Michael also discusses the accuracy of purchased lists and the role of lead generation in the marketing funnel. He shares success stories o...
2024-04-0233 minSports Marketing Machine Podcast61 - 2 Ways to Use AI To Help You Sell More TicketsSend us a textIn this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain insights from ticketing data. Jeremy emphasizes that while AI can be a powerful tool, it still requires some manual work and fine-tuning. He also highlights the potential of AI in various aspects of sports m...
2024-03-2608 minSports Marketing Machine Podcast59 - How Data-Driven Messaging Drives More Ticket SalesSend us a textIn this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their audience, and the role of questionnaires in gathering customer insights. They also discuss the importance of being strategic in using data to inform marketing outlets and campaigns. This conversation explores the importance of data in marketing campaigns for sports t...
2024-03-1240 minSports Marketing Machine Podcast58 - Mini-Plan Marketing (Part 2) - In-Season MarketingSend us a textIn this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan holders, and bounce back offers for single game buyers. He also emphasizes the importance of helping marketing directors level up their skills and investing in their people.TakeawaysDesignate a staff member to check in with mini plan holders during the year...
2024-03-0513 minSports Marketing Machine Podcast56 - What's Working Now with META Ads with Ralph BurnsSend us a textIn this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency.Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google.They discuss the shift in advertising strategies, emphasizing the importance of creative and the need to move up the funnel. He introduces the popcorn analogy to explain the importance of planting the seed and nurturing the customer journey. Ralph also highlights the significance of tracking and the challenges...
2024-02-2042 minSports Marketing Machine Podcast55 - K.I.S.S. Your Way to Improving Your MarketingSend us a textIn this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emphasizes the importance of prioritizing and taking action based on the categorized activities. He also discusses the benefits of continuing education for sports marketing professionals and highlights the value of investing in marketing training.TakeawaysThe KISS framework (K...
2024-02-1406 minSports Marketing Machine Podcast53 - How to Create A 30 Days to Opening Day Marketing CalendarSend us a textIn this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, social media posts, and more. By having everything in one place, marketers can easily see any gaps in their marketing activities and make adjustments. The plan also allows for reflection and future planning after opening weekend. The episode concludes with a call t...
2024-02-0211 minSports Marketing Machine Podcast51- How to Use Testimonials to Sell More TicketsSend us a textIn this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights five places where testimonials can be used in marketing. TakeawaysTestimonials can be a powerful tool for selling more tickets and growing a fan base.When choosing testimonial candidates, look for individuals who are willing to share their s...
2024-01-1610 minSports Marketing Machine Podcast50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our DataSend us a textIn this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive into the story of Troy Murphy of the Golden State Warriors. Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft. However, a deeper analysis of the data rev...
2024-01-0913 minSports Marketing Machine Podcast48 - Brand Launching 101 with Ryan Foose from Fooser SportsSend us a textIn this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands. They discuss the misconception of what a brand is, the importance of considering all aspects of a brand beyond just the logo, and the key elements to consider when launching a new brand or alternate identity. Ryan also shares success stories from his work with the Copa program and...
2023-12-1823 minSports Marketing Machine Podcast47 - Texting Your Fans with Austin Noonan from VozziSend us a textIn this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best practices, integrations with ticketing software, and examples of how teams can use texting to engage with their fans. The conversation highlights the importance of educating the fan base and segmenting the database for effective communication. Vozzi's customer success team provides support and shares best practices with sports teams. The episode concludes...
2023-12-1325 minSports Marketing Machine Podcast45 - What is Remarketing & How Can You Use It To Sell More TicketsSend us a textIn this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team's social media channels, website, or specific content. The host explains the benefits of remarketing, including addressing decision delay and distractions, increasing conversion rates, maximizing ROI, and maintaining brand awareness. Real-world examples of remarketing using meta ads, display ads, and cookie tracking software are also provided. The episode concludes with key takeaways for implementing remarketing s...
2023-11-2211 minSports Marketing Machine Podcast44 - 3 Ways To Collect More Email Addresses From Your WebsiteSend us a textIn this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans. He also offers a demo of the email cookie verification software for interested listeners. Here are the slides that I mentioned. I share a few examples of pop-ups that work:
2023-11-1714 minSports Marketing Machine Podcast43 - Black Friday/Cyber Monday Marketing PlanningSend us a textIn this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains the pre-promotion phase, where teams should plan their marketing strategies and build excitement through teasers and announcements. Finally, he highlights the significance of tracking and documenting the success of the marketing efforts to identify the most effective channels and strategies....
2023-11-0910 minSports Marketing Machine Podcast40 - Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan ExperienceSend us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team's unique approach to social media, constantly improving the fan experience, and the launch of their new identity as the firefighters. The Bananas focus on making baseball fun and creating a remarkable fan experience. They use social media to showcase the fun and create a sense of urgency for fans to attend games. The team constantly reinvents itself to stay relevant and puts the fan at the c...
2023-10-2328 minSports Marketing Machine Podcast37 - Cold Audiences & Warm Audiences - The Differences For Your MarketingSend us a textIn this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that marketing campaigns should be designed for different types of audiences, including cold audiences, warm audiences, and ticket buyers. Cold audiences are individuals who have little to no prior interaction or familiarity with the brand or team, while warm audiences are somewhat familiar and have interacted with the content. Cold audiences offer a larger pool of potential ticket buyers if you can effectively pique their interest.On the ot...
2023-10-0309 minSports Marketing Machine Podcast36 - 3 Metrics for Proof of Performances That Increase The Value of the PartnershipSend us a textIn this episode, host Jeremy Neisser discusses the importance of proof of performance (POP) for marketing directors in sports. He highlights three metrics that should be included in POPs to increase the value of sponsorships: views and impressions, social media impressions, and fan data. By including these metrics, marketing directors can demonstrate the reach and impact of sponsorships, leading to potential renewals and increased value for sponsors.TakeawaysInclude views and impressions from streaming or live broadcasts, as well as social media posts with prominently displayed...
2023-09-2511 minSports Marketing Machine Podcast35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 ThingsSend us a textIn this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, capturing more emails on the website, and running meta ads on Facebook and Instagram. These strategies aim to increase ticket sales and provide a high return on investment. The episode concludes with a summary of the main takeaways.TakeawaysFocus on targeted marketing strategies rather than broad...
2023-09-1912 minSports Marketing Machine Podcast34 - Leveraging Your Brand's Identity with Katie Woods of Wichita Sports CommissionSend us a textKatie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and local partnerships to promote the event. They also discuss the challenges of marketing multiple games in a short period of time and the need to create a unique experience for each game. Overall, the marketing efforts were successful in reintroducing the tournament and attracting new audiences.Takeaways
2023-09-1234 minSports Marketing Machine Podcast33 - A 5 Minute Hack That Gives Your Group Sales Team 100s of LeadsSend us a textIn this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, and providing the leads to the group sales team.By targeting individuals who have already attended games, the group sales team can send personalized emails to potential group outing organizers. The episode concludes with three main takeaways for implementing this hack.TakeawaysCreate a list of single...
2023-09-0807 minSports Marketing Machine Podcast32 - How to Use AOV to Plan Your MarketingSend us a textIn this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue goals and track ticket sales by sources. He also emphasizes the importance of analyzing email revenue and comparing the effectiveness of different social media platforms. By understanding AOV, teams can make data-driven decisions and maximize ticket sales.TakeawaysWork with your ticketing software to track ticket sales from different sources.
2023-08-3110 minSports Marketing Machine Podcast31 - Know Exactly How Much A Ticket Buyer Is Worth Using One ToolSend us a textIn this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and personalized fan experiences. He concludes by providing a plan of action for implementing AOV calculations and hints at using AOV for marketing planning in the next episode.TakeawaysAverage Order Value (AOV) is a metric...
2023-08-2908 minSports Marketing Machine Podcast30 - Using Data: 3 Email Marketing Tips To Sell More TicketsSend us a textIn this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the high ROI of email marketing and identifies areas of improvement, specifically open rates and click-through rates. While sports teams generally have higher open rates, their click-through rates can be low.Jeremy provides strategies to increase click-through rates, such as having clear calls to action, writing punchy emails, and optimizing image sizes. The episode concludes with a summary of the main takeaways and a call to action for listeners to seek...
2023-08-2407 minSports Marketing Machine Podcast29 - Impressions vs Accounts Reached - What’s the Difference?Send us a textIn this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies.TakeawaysAccounts reached refers to the number of unique accounts that have seen your content, while impressions refer to the total number of times your content was displayed.Analyzing different types of content can help determine which ones generate higher impressions and accounts reached.Identifying engagement times based on higher impressions and accounts...
2023-08-2105 minSports Marketing Machine Podcast27: Why Impressions Are Important BUT NOT the Only Metric You Should TrackSend us a textIn this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking these metrics, sports marketers can better understand the effectiveness of their campaigns and allocate resources accordingly.Jeremy Neisser also provides takeaways for implementing these metrics and emphasizes the need for monthly tracking.TakeawaysImpressions should not be the sole focus in sports marketing.Tracking ticket sales...
2023-08-1007 minSports Marketing Machine Podcast24 - 3 Tactics to GROW your LinkedIn without Sounding SalesySend us a textIn this episode, Jeremy Neisser discusses the importance of having a complete LinkedIn page for sports teams or athletics departments. He provides three strategies to grow your LinkedIn page and reach more decision makers: tagging or mentioning companies, inviting employees to follow the page, and posting video content. Jeremy Neisser emphasizes the benefits of these strategies and provides actionable takeaways for the listeners.TakeawaysEnsure your LinkedIn page is fully filled out with a complete profile.Tag or mention companies, employees, or community members in your posts to...
2023-07-2706 minSports Marketing Machine Podcast23 - Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn PageSend us a textIn this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active users. Unlike other social networking sites, LinkedIn is designed specifically for business networking. It allows teams to target an audience by their job, making it a great platform for reaching people who make buying decisions. On LinkedIn a CEO might see something that you are doing in the community and want to sp...
2023-07-1909 minSports Marketing Machine Podcast21 - The 3 Audiences You Should Have In Your Meta Business SuiteSend us a textIn this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and increase the chances of conversion. Uploading single-game buyer data allows for targeting and converting them into multiple-game ticket buyers. Creating video view audiences helps to engage fans who have consumed a large percentage of videos, increasing the likelihood of conversion.The main takeaways include ensuring the correct installation of the Pixel...
2023-07-0609 minSports Marketing Machine Podcast20 - How Talent Acquisition/Recruiting for Sports Teams Has Changed Since CovidSend us a textIn this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his own company. He discusses the importance of culture, work-life balance, and transparency in job postings.Chad also provides insights into the changes in recruiting due to COVID-19 and offers tips for teams looking to hire the right candidates. Overall, the conversation highlights the key factors that candidates consider when a...
2023-07-0333 minSports Marketing Machine Podcast18 - Beyond the Field: Harnessing College Athletes' Influence to Boost Game AttendanceSend us a textIn this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes.We dive into: 1. What is NIL & some of the rules related to it2. What is the best way to connect with local athletes3. How to craft a pitch that is a win-win for both parties4. Why social media is the biggest driver for NIL deals with local athletes. You can connect with Tariq on the following : Website: https://sportscourt.info/Instagram: https://www.instagram.com...
2023-06-2234 minSports Marketing Machine Podcast16 - How Teams Can Get FREE Television CoverageSend us a textIn this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters.Alan also provides tips on building relationships with reporters and tailoring pitches to fit their preferences. He advises teams to focus on creating experiences that are family-friendly, safe, and fun. Overall, Alan encourages teams to be...
2023-06-0734 minSports Marketing Machine Podcast15 - The Difference Between Views & Viewers on Social Media & Why They BOTH MatterSend us a textIn this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual people who watch the video.The importance of views lies in increasing brand awareness and reaching a wider audience, while viewers are crucial for long-term growth and ticket sales. The episode concludes with three takeaways: understanding the distinction between views and viewers, considering the type of content when analyzing metrics, and...
2023-06-0105 minSports Marketing Machine Podcast14 - 5 Social Media Metrics You Should Pay Attention ToSend us a textIn this episode, Jeremy Neisser discusses five important social media metrics that sports marketers should pay attention to. These metrics include sales, conversion rate, reach, click-through rate, and engagement rate. Jeremy emphasizes the importance of tracking ticket sales through social media and knowing the conversion rate to understand the effectiveness of social media in driving sales. Additionally, the host highlights the significance of reach in assessing social media visibility and brand awareness. The episode concludes with three takeaways for sports marketers: track ticket sales, know conversion rate, and focus on reach....
2023-05-3008 minSports Marketing Machine Podcast13 - 4 Marketing Terms You Should KnowSend us a textIn this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV). Jeremy emphasizes the importance of understanding these terms and provides insights into their significance for sports organizations. He also shares four key takeaways for selling sports tickets.TakeawaysTake time to understand the importance of Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV).Aim for a customer acquisition cost of...
2023-05-2510 minSports Marketing Machine Podcast12 - The Impact of Video on Social Media & 3 Tools To Help You Create More Videos FastSend us a textIn this episode, Jeremy Neisser discusses the importance of creating videos for social media and the impact they can have on a sports organization's fan base. Jeremy highlights three reasons why more video content should be created: improved reach and discoverability, higher conversion rates, and better storytelling. The conversation then shifts to how to create video content efficiently and affordably, with the recommendation of three video editing software options. The host concludes by providing three takeaways: testing video editing software, organizing and scheduling video content, and increasing video publishing fr...
2023-05-2208 minSports Marketing Machine Podcast11 - How To Create A Social Media Shot List For Your GamesSend us a textIn this episode, Jeremy Neisser discusses the importance of a social media shot list for capturing photos and videos during a game. He emphasizes the need to craft the shot list based on the story you want to tell and the intended audience. Jeremy also suggests expanding the shot list to include other opportunities for promoting the team or organization. He provides six essential shots that should be included in the game day shot list. The episode concludes with three takeaways for creating an effective shot list.TakeawaysCraft your...
2023-05-1606 minSports Marketing Machine Podcast9 - 2 Unique Ways to Grow Your Email Database During the SeasonSend us a textIn this episode, Jeremy Neisser discusses the importance of growing your email database during the off-season and provides two unique ideas for growing it during the season. He emphasizes the need to increase the opportunity to collect email addresses to turn single game buyers into fans who attend multiple games.Jeremy explains the current email database and attendance numbers and highlights the desired email collection rate. He suggests doubling the email database during the season by implementing a process to collect additional email addresses. Jeremy then presents two ideas: in-game giveaways...
2023-04-2108 minSports Marketing Machine Podcast7 - 6 Not-So-Common Emails That You Should Send to Your FansSend us a textIn this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket holders and single game buyers through email communication. He emphasizes the need to set the stage for communication with season ticket holders from day one and over communicate changes to keep them informed.For single game buyers, he suggests sending 'know before you go' emails and post-game emails with special offers. Additionally, he recommends sharing highlights on social media to engage fans without directly asking them to buy tickets.
2023-04-1515 minSports Marketing Machine Podcast6- 6 Email Marketing Opportunities That You Might Have MissedSend us a textIn this episode, Jeremy Neisser discusses six marketing opportunities or adjustments that can be made to increase ticket sales through email optimization. The topics covered include the timing of email sending, making emails skimmable, matching email copy with landing pages, limiting links and having multiple calls to action, incorporating social media content, and regularly updating email lists. The key takeaways from the conversation are to keep emails short and punchy, send emails on optimal days and times, and regularly update email lists for better targeting and engagement.Takeaways...
2023-04-1312 minSports Marketing Machine Podcast5 - How to Use the Preview Text When Sending Emails to FansSend us a textIn this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email's subject line in the inbox, providing additional insight or context. The host emphasizes the value of updating the preview text to increase the chances of fans opening the email. Guidelines for the length of the preview text are provided, and examples are given on how to connect the subject line and preview text to engage fans. The main takeaways i...
2023-04-1307 minSports Marketing Machine Podcast4 - How Adjusting Subject Lines Lead to Higher Open RatesSend us a textIn this episode, Jeremy Neisser discusses how to improve email subject lines to increase open rates, click-through rates, and sales. The conversation covers the importance of segmenting email lists, A/B testing subject lines, using scarcity and numbers, and incorporating emojis and personalization. The host emphasizes the need to avoid overusing certain tactics, such as scarcity and emojis, to maintain fans' attention. The episode concludes with three takeaways: not every subject line should feel like a sales pitch, A/B test subject lines to find what works best, and experiment with personalization, emojis...
2023-04-1208 minSports Marketing Machine Podcast3 - Segment Your Email ListsSend us a textIn this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of email segmentation include higher open rates, click-through rates, and deliverability, as well as reduced unsubscribes. Segmenting your email list also leads to improved ROI and better engagement with ticket buyers. Jeremy provides three takeaways: segment your email list into different buckets, plan relevant content for each segment, and analyze metrics to measure success.
2023-04-1108 minSports Marketing Machine Podcast2 - Email Marketing is NOT DeadSend us a textIn this episode, Jeremy Neisser discusses the effectiveness of email marketing in the sports industry. He emphasizes that email marketing is not dead and can provide a high return on investment. He shares statistics on open rates and click-through rates for sports teams' emails and highlights the importance of increasing these metrics to sell more tickets.Neisser also encourages sports teams to understand their average order value and track their email marketing performance. He concludes by offering support and suggesting the next topic of segmentation in email marketing....
2023-04-1106 minSports Marketing Machine PodcastIntroducing Sports Marketing Machine!Send us a textIf you work in Professional Sports or College Athletics and your primary goal is to sell more tickets to your games... this podcast is for you. Each week Sports Marketing expert Jeremy Neisser will deliver practical marketing tips rooted in 21 years of professional and college digital marketing experience so that you can immediately apply to improve your marketing and SELL MORE TICKETS to your sporting event. Subscribe today and learn how to grow your fan base and sell more tickets more efficiently. Sports Marketing Machine on Lin...
2023-04-1101 min