Shows
Marketing and the Sales GuyHow shopping & rewards platforms can work better.Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better.Some of the questions we consider are the following:- How does the cashback reward structure typically work?- How do cashback services generate revenue while providing rewards to customers?- How can cashback rewards be integrated with existing customer loyalty program to create...
2025-04-2722 min
Marketing and the Sales GuyRebrandingOn the podcast today I have Claire Weston - Chief Marketing Officer at CodaClaire and I are going to talk today about REBRANDING,, here are some of the questions we consider:What would prompt companies to consider a rebrand?How important is it to do extra work or research to understand your audience before rebranding?While your USP is probably important, how important are other factors such as brand mission, values etc -What kind of analysis do you do of your competitionHow important are outside consultants, agencies etc in the rebranding process?What can you...
2025-02-1133 min
Marketing and the Sales GuyStartup MarketingOn the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are:
- What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reaction to economic challenges or a permanent evolution in marketing practices?
- If this is a shift …what can big brands learn from the startup approach?
...
2024-11-1334 min
Marketing and the Sales GuyMarketing Challenges 2024 /25Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed:
What are some of the challenges you and others face when your company transitions to a more digital and data driven business?
One challenge is doing more with less - budgets or human resources - how do you solve that both in the short term and long term?
How do you employ the latest technologies into your marketing strategies? And what role does Gen AI play?
How do y...
2024-09-2527 min
Marketing and the Sales GuyB2B Marketing & Traditional BusinessesCara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following:
- What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies?
- Social media might not be considered a strong channel for traditional B2B do you agree or disagree?
- If you could only use one marketing channel to promote your products or services, what would it be and why?
2024-08-1932 min
Marketing and the Sales GuyConversion Focused CopywritingOn the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following:
- Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods?
- What is your approach to adapting messaging throughout different stages of the sales funnel?
- What are some of the challenges, and best ways to optimize copy in landing pages for conversions?
...
2024-07-1835 min
Marketing and the Sales GuySocial Media MarketingThis podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following:
-What are the main differences between B2B and B2C social media marketing?-How do you determine which social media channels to use for a B2B brand versus a B2C brand? - What are some common mistakes that B2B companies make when it comes to social media marketing?- How can B2B companies measure...
2024-01-2435 min
Marketing and the Sales GuyMarketing and SustainabilityOn the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following:
What is sustainability marketing and why is it important?
How can sustainability marketing help attract and retain customers?
What are some examples of sustainable marketing initiatives
How can the impact of sustainability marketing be measured
How can sustainability marketing impact a company's business goals?
How can sustainability marketing impact customer behavior?
If you want to connect with Laura se...
2023-11-3030 min
Marketing and the Sales GuyPricing PlatformsOn the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following:
How do pricing platforms help companies and why are platforms so important?
What types of companies or industries benefit most from pricing platforms?
How do you measure the success of your pricing platforms?
How do you ensure the security of sensitive pricing data?
How challenging is pricing using multiple channels
What are the benefits of rebate pr...
2023-10-0328 min
Marketing and the Sales GuyMarketing Q&AOn the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following:
Should marketers become specialists with key skill sets or become more generalists?
What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for?
How should marketers use technology
The recession word! How should marketers change their mar...
2023-09-2432 min
Marketing and the Sales GuyMarketing Mix ModelingOn the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following:
What is marketing mix modelling and how might it have changed from when marketers first came across the idea?
What key data sources should I use for my modelling?
What are the challenges involved in collecting data and what best practices would you advise?
Is it only for performance marketing or is it relevant for branding measurement too?
What are the current and future challenges of marketing attri...
2023-08-1423 min
Marketing and the Sales GuyHow to best use Case StudiesOn the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following:
What are the specific benefits of using case studies?
What are some of the common mistakes marketers make with case studies?
How do you choose the right case study to use? What are the key elements of a good case study?
How do you create a compelling narrative for a case study?
How important today is it to include proof points, metrics in case...
2023-07-3127 min
Marketing and the Sales GuyB2B PodcastsIn the solo podcast today we discuss B2B companies and how they can use podcasts for marketing. Considering the following ideas:
- Why should B2B companies use podcasts for marketing? The Pro's and Con's.
- Going off on a slight tangent, a 5 min discussion on generative AI
- What to consder next about using podcasts (Beyond the technical and equipment considerations)
2023-05-2909 min
Marketing and the Sales GuyThought Leadership ContentA short solo podcast looking at the topic of thought leadership content:
What is it?
What should it be?
How is it performing
Some thoughts on how to improve thought leadership content.
Link to Justin Welsh who provides some excellent content and advice on this topic: https://www.justinwelsh.me/
2023-03-0205 min
Marketing and the Sales GuyEmotional IntelligenceA discussion with Phil Johnson, Founder of Master of Business Development Inc. We discussed the topic of Emotional Intelligence, here are some of the questions I posed to Phil:
What is Emotional Intelligence and why is it important?
How is it developed and can anyone develop their emotional intelligence?
What’s the difference between EQ and IQ?
What are the benefits of emotional intelligence?
How might it be important to marketers in terms of how they use it in their role from day to day - commun...
2022-10-0533 min
Marketing and the Sales GuyPurpose MarketingA solo podcast today on the topic of purpose and marketing in B2B
Everywhere you look now purpose is becoming an important part of the message brands are communicating
We are told that the modern consumer cares about the environment, social and governance issues - ESG
They care so much it impacts their purchasing decisions and brand choices - which brands they buy, care about or follow
Especially modern consumers - the millennials and younger, the Gen Z or future groups of consumers - the purpose generation
So maybe...
2022-07-2713 min
Marketing and the Sales GuyHow marketing leaders can drive valueA discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl.
We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022
- Three approaches to the sales and marketing alignment challenge.
- The marketing contribution to the business - the difference between business impact and marketing efficiency
- The key challenges for marketing recruitment and retention
- Empowering and developing marketing talent.
To connect with Luca do reach out to him on LinkedIn: h...
2022-06-0123 min
Marketing and the Sales GuyThe Virtual CMOA discussion with Audrey Khong founder of Audrey Khong Consulting Limited - a virtual CMO, branding and marketing consultancy.
We discuss the idea and reality of the virtual Chief Marketing Officer, including:
- The role of the virtual CMO in different companies
- The pro's and con's of the virtual CMO for companies and for the virtual CMO's themselves
- The biggest challenges encountered and how they were solved
- Advice to marketers thinking of taking on the role of the Virtual CMO
To connect with Audrey...
2022-01-1021 min
Marketing and the Sales GuyMarketing TruthsThis was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice.
I focused the discussion on three of these truths, in the order Janet discussed them:
1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment.
3. Old trut...
2021-05-1912 min
Marketing and the Sales GuyInward Investment MarketingA good discussion with Tim Saw Director of Strategic Communications and Partnerships at InvestKL.
InvestKL is an Investment Promotion Agency focused on attracting multinational and fast growing companies to establish their regional hubs in Greater Kuala Lumpur.
Tim and his team have been successful in attracting multinational companies to locate in Greater KL, but we look at some of the challenges in the industry at attracting investment and relocation and how different that is to marketing normal products and services.
We also discuss his approach to content marketing and how live events, traditionally a...
2021-03-1620 min
Marketing and the Sales GuySelf Identity & MarketingI really enjoyed this discussion with Chris Greenough Chief Marketing Officer at Everise - a customer experience transformation company. We talked about a number of ideas around self identity and what that means for marketing, including some of the following:
- Self identity & marketing - predictions for the next decade.
- Deep fakes and new face?
- Synthetic influencers and bots.
- Dark marketing and moves towards anti-technology.
Link to podcast: https://anchor.fm/marketingforthesalesguy
If you want to connect with Chris: https://www.linkedin.com/in/chrisjgreenough/
Link...
2020-11-3024 min
Marketing and the Sales GuySelling With Authentic PersuasionAn interview with Jason Cutter CEO and Founder of Cutter Consulting Group and author of "Selling With Authentic Persuasion". Today on the program we talk about sales and cover the following topics:
- Sales stereotypes: how true are they?
- Three key ideas from Jason's recent book - self awareness, "your why" and leadership
- Understanding your prospects
- Challenges in sales today
- Persuasion or manipulation - Jason's take on this.
- How sales has changed?
- Moving conversations forward
For any q...
2020-11-0440 min
Marketing and the Sales GuyFake Sales & Marketing AlignmentA solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics:
- A checklist of ideas that aim to help sales and marketing alignment
- Practical ideas for sales and marketing teams to use
- A discussion on social selling and the role that plays.
- Some uncomfortable truths about sales & marketing alignment
Here are links to the two articles I discussed in the program:
Hubspot a...
2020-09-3012 min
Marketing and the Sales GuyMyths About Programmatic AdvertisingAn interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics:
- What parts of the marketing funnel are best suited to programmatic?
- Targeting - How targeted can you be? How targeted should you be?
- What size and kind of companies could best utilize programmatic?
- What about brand safety?
- What does the future hold for programmatic in the next few years?
Cristina suggested a few...
2020-08-1121 minMarketing and the Sales GuyBranding with PurposeAn interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand.
We cover a fair few topics in this episode so I have listed out so of the main items we discuss:
Brand centralisation - Not just about profit, but shared values, the three P's: Profit, People & Planet
Brand 4.0 - The four stages: 1. Industrialisation (Products/Services), 2. Information (Greater customer personalisation), 3. Social (Shared community values), 4. Transformation (The consumer is in charge)
How to cope with Covid-19 - Focus on operations for sure, but think about...
2020-07-0522 minMarketing and the Sales GuyMarketing Mix ModelingA discussion this week with Ty Yaffe from Luxu Technologies on a variety of sales & marketing ideas including:
- Video messaging
- Multi touch marketing attribution
- Marketing mix modeling
- How to experiment with your marketing
- Facebook shops and shopify: making it easier yor your customers
To reach out and connect with Ty you can connect with him at LinkedIn: https://www.linkedin.com/in/tyyaffe/ or Email: ty@luxu.co
2020-06-0417 minMarketing and the Sales GuyVirtual EventsAn interesting discussion on the nature of webinars and virtual events with Rohan Chandhok, Marketing Director at Oracle Asia Pacific.
Rohan talks about rethinking how we view virtual events, how to prepare content, how to differentiate events, how to really engage audiences and ways to promote events. Rohan has a great deal of practical experience in these areas and some really insightful ideas.
If you want to reach out to Rohan you can reach him via LinkedIn: https://www.linkedin.com/in/rohanchandhok/ or at Twitter @rohanchandhok
2020-05-1921 minMarketing and the Sales GuyTrailer - Virtual EventsThis week I have Rohan Chandhok, Marketing Director at Oracle, on the show who has some interesting things to say about virtual events and webinars.
2020-05-1900 minMarketing and the Sales GuyWorking from homeAn interview with Andrew Lupton an expert in e-learning, currently employed in a full time contract as a Learning Technology Consultant embedded in a major Hong Kong aviation client
Andrew shares his experience and advice on working from home during the coronavirus crisis.
We talk about Andrew's experience of using Microsoft Teams.
Setting up a structure to work from home, organizing work,meetings and maintaining some work like habits like dress and routines.
The importance of being social, sharing and using remote working as an opportunity to get know colleagues better.
Also an opportunity to learn something new and motivate e...
2020-04-2118 minMarketing and the Sales GuyWebinarsHow effective are webinars in Asia for B2B marketers and some best practice suggestions.
How important are webinars for marketers, especially in Asia?
- 73% marketers say it is the best way to generate leads - 44% plan to increase investment in webinars
- Effective for business leaders, 50% say they use webinars to consume business content - 40% say its most effective way to consume content
- Not many figures for Asia, though 60% of marketers use webinars in Singapore (And I am receiving more enquiries about webinars)
- ON24 (The webinar pla...
2020-03-1214 minMarketing and the Sales GuyPrice and MotivationBe upfront with pricing discussions and what is the right mind of motivation to use for sales teams.
2020-02-0213 min2019-12-1511 minMarketing and the Sales GuyABM & Account SelectionDeciding on most suitable accounts, purchasing intent data, consideration for smaller companies
2019-12-0810 minMarketing and the Sales GuyEmail OptimizationSubject line tips, timing of emails and email automation
2019-12-0109 minMarketing and the Sales GuyABM and Content MarketingABM case study and tips for your content marketing
2019-11-2415 min