Shows
The Unscripted SEO Interview PodcastGrady Teske: How The Human Element in B2B Marketing Thrives in an AI-Driven WorldA conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera
Key Topics
The irreplaceable value of human connection in B2B marketing
How Grady applies cross-industry strategies to create marketing innovation
Why marketing should focus on the entire customer journey, not just conversion
The evolution from content quality to conversation quality in SEO
Using AI to enhance rather than replace human marketing expertise
Creating authentic conversations that keyword research can't capture
Notable Quotes
"The more that I implement technology into our stack and into working with...2025-04-2542 min
The Unscripted SEO Interview PodcastPsychology Meets Marketing: The ELITE Method with Rai Hyde CornellIn this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend.
Key Takeaways
Marketing should focus on the internal experiences of potential buyers, not just their behaviors
Empathy is crucial to SEO because Google is all about intent matching
Quality human-created content is more valuable than ever despite AI advancement
Create feedback loops between marketing, sales, and customer support
...2025-04-2435 min
The Unscripted SEO Interview PodcastLisa Raehsler: Intersection of SEO and PPCSummary
In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertising.
The conversation highlights the significance of remarketing, audience targeting, and nurturing the customer journey, while also addressing the need for effective collaboration between SEO and PPC strategies. In this conversation, Lisa Raehsler and Jeremy Rivera discuss the importance of...2025-04-1549 min
The Unscripted SEO Interview PodcastChris Scott: Identifying and Eliminating Execution DebtSummary
In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of identifying and addressing these inefficiencies.
The conversation emphasizes the need for a mindset shift in business operations, the role of tools in managing execution debt, and the significance of stakeholder engagement in diagnosing issues. Scott shares actionable steps for business owners to assess a...2025-04-0831 min
The Unscripted SEO Interview PodcastFrom Demolition to Digital: Kent Sheridan Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with their local communities and leverage co-marketing opportunities. The conversation highlights the importance of creating valuable content that addresses real-world problems and the necessity of staying updated with SEO trends.
takeaways
Kent transitioned from a demolition business to local SEO.
B2B SEO requires a focus o...2025-04-0752 min
The Unscripted SEO Interview PodcastLaura Lee: Building Bridges in Enterprise SEOSummary
In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Laura Lee, an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura shares insights on working with subject matter experts, the significance of mid and bottom funnel content, and the necessity of building relationships within organizations. The conversation concludes with valuable life lessons for SEO professionals, emphasizing the importance of collaboration and understanding...2025-04-0437 min
The Unscripted SEO Interview PodcastMichael Buckbee: The Evolving Landscape of AI Search and its Implications for SEOSummary
In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee, the owner of Knowatoa, an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO.
They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a strategic approach to optimizing SEO in the age of AI. The conversation also touches on the importance of sentiment analysis, competitive ranking, and the challenges posed by hallucinations in AI search results. Buckbee emphasizes the need for SEOs to...2025-04-0356 min
The Unscripted SEO Interview PodcastSEO in the Age of AI: Wisdom vs Knowledge with Michael "Buzz" BuzinskiJeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing.
The discussion also covers the evolution of SEO practices, the significance of EAT (Expertise, Authority, Trust), and the ongoing relevance of traditional SEO fundamentals amidst the rise of AI technologies. In this conversation, Michael "Buzz" Buzinski and Jeremy Rivera delve into the intricacies of SEO, emphasizing the significance of backlinks, mobile optimization, and user experience.
They discuss how engagement metrics in...2025-04-0244 min
Unscripted Small BusinessMelinda Martin: Exploding Your Knowledge Of The Book Publishing IndustrySummary
In this engaging conversation, Jeremy Rivera and Melinda Martin explore the multifaceted world of publishing, discussing the importance of trust, the role of personal stories and tragedies in storytelling, and the differences between self-publishing and traditional publishing. Melinda shares her insights on the investment required for quality publishing, the impact of AI on the industry, and the evolving landscape of book marketing in a digital age. The discussion emphasizes the balance between technology and authenticity, highlighting the human experience in the creative process.
Key Takeaways
The publishing in...2025-03-2742 min
The Unscripted SEO Interview PodcastJesse Ringer: Recognizing SEOs New Challenges, & Remaining OptimisticIn this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO, the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance of human connection, the significance of E-E-A-T in SEO, and the future of the industry amidst AI advancements. The discussion wraps up on a positive note, highlighting successful SEO campaigns and the excitement for the future of the field.
SEO is essential for every b...2025-03-1345 min
The Unscripted SEO Interview PodcastJesse Mcdonald: UX + SEO Sitting In A Tree (and SaaS SEO, Brand building & market trend analysis)In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate with clients, the significance of usability in SEO, and how to find interest in seemingly boring topics. The conversation emphasizes the need for collaboration between SEO and UX teams and the importance of understanding client goals to drive successful SEO strategies. In this...2025-03-1343 min
The Unscripted SEO Interview PodcastDaniel Molina: Building A Killer Local Service Agency That Connects with Customers & BrandIn this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business.
Daniel shares insights on client communication, managing expectations, and the challenges of working with both small and large clients in the marketing landscape. In this conversation, Daniel Molina discusses the intricacies of SEO and PPC strategies, particularly in seasonal markets for contractors and service professionals. H...2025-03-0740 min
Unscripted Small BusinessVega Montañez: The Challenges of Marketing Cinema in the Streaming AgIn this conversation, Jeremy Rivera speaks with filmmaker Vega Montañez about his journey from music to filmmaking, the impact of streaming platforms on the industry, and the challenges of marketing films in the digital age.
They discuss the importance of the theater experience, the need for in-person engagement, and the evolution of internet discovery. In this conversation, Vega Montañez and Jeremy Rivera explore the complexities of independence, the impact of nostalgia on storytelling, the challenges of introducing new intellectual properties in the film industry, and the evolving landscape of streaming versus theatrical releases.
They also discuss the flawed metr...2025-03-0540 min
Unscripted Small BusinessCari McGee: How Personality Type Influences Marketing Choices & MoreIn this conversation, Jeremy Rivera interviews Cari McGee, a seasoned Washington real estate agent & Broker, about her journey in the industry since 2004. They discuss the evolution of digital marketing, the importance of social media, and the power of storytelling in real estate. Cari shares her experiences with clients, emphasizing the emotional aspects of buying and selling homes.
She also highlights her community engagement through the Rockstar Rewards Program and the significance of local connections. The conversation touches on the balance between technology and personal interaction in real estate, as well as the insights gained from nonverbal communication...2025-03-0340 min
The Unscripted SEO Interview PodcastShort: SEOs it's time to touch grassJeremy Rivera:When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting...
to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass, or we need to get outside and touch trash.2025-02-2401 min
The Unscripted SEO Interview PodcastGus Pelogia: Adapting to Search Technology Changes in SEOIn this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager.
The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In this conversation, Jeremy Rivera and Gus Pelogia explore the complexities of SEO in the modern digital landscape. They discuss the...2025-02-2055 min
The Unscripted SEO Interview PodcastConquering Knoweldge Graph With Callie Scott of Blue Orchid DigitalSummary
In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches.
Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in this process and the patience required to see results.
2025-02-0108 min
The Unscripted SEO Interview PodcastDominate Local SEO By Actually Using GBP: Marilyn JenkinsIn this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins, CEO and founder of Law Marketing Zone, about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies. Marilyn emphasizes the need for brand consistency across platforms and the significance of engaging with local communities to enhance SEO efforts. The conversation also touches on content marketing strategies and the changing landscape of link building.2025-01-1736 min
The Unscripted SEO Interview PodcastMark Williams-Cook: The Jam Sandwich, PAAs, Brand & Entity Optimization Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews.Explore the whole episode recap
The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding user intent and query handling. In this conversation, Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO in the a...2025-01-151h 11
The Unscripted SEO Interview PodcastThe Art of High-Intent Keyword Targeting With Scott Gelber
Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions.
The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical...2025-01-1331 min
The Unscripted SEO Interview PodcastShannon Lavenia: Transforming SEO By Focusing On The Customer Experience WithIn this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI. They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity. Shannon shares insights on the role of customer feedback in shaping a brand and emphasizes the need for a holistic approach to SEO that focuses on customer experience and measurable success through reviews and engagement. In this conversation, Shannon Lavenia discusses the critical importance of continuous SEO engagement and the transformative role of...2025-01-1039 min
The Unscripted SEO Interview PodcastNon-Lugubrious Ai Text Tool Use For SEO With Type.ai Founder Stew FortierJeremy Rivera and Stew Fortier discuss the evolution and future of AI writing tools, particularly focusing on the product Type. They explore the selection of AI models, diverse use cases, and the integration of SEO strategies. The discussion also touches on enhancing writing styles, the role of images, and advanced writing capabilities that meet specific standards. Also they hit some specific SEO tasks that you can write down in your custom planner, you HAVE to add them to your to-do list ASAP.
In this conversation, Stew Fortier and Jeremy Rivera delve into the evolving landscape of AI i...2025-01-1037 min
The Unscripted SEO Interview PodcastCreativity in Content Strategy & Musing About Gen Ai with Nick Jain of IdeascaleJeremy Rivera recently sat down with Nick Jain, CEO of IdeaScale, for a discussion about the evolution of search, content strategy, and the future of SEO. As the leader of the world's largest innovation software company, Jain shares insights from transforming IdeaScale's digital presence – achieving a 15x growth in organic traffic within just six months. The conversation explores everything from practical content strategy to philosophical questions about AI's impact on search and society.2025-01-0832 min
The Unscripted SEO Interview PodcastiPullRank's Garrett Sussman: SEOs Waxing Poetic & Philosophical About SearchIn this episode of the Unscripted SEO Podcast, Jeremy Rivera and Garrett Sussman of iPullRank discuss the evolving landscape of SEO, focusing on Google's algorithm changes and leaked Google data, the role of brand signals, and the impact of AI on search engines. We explore the challenges of content creation in relation to user intent and the ethical considerations in SEO practices. The conversation delves into the future of SEO strategies and the philosophical implications of optimizing for search. TAKE AWAYS: Google faces a challenge in balancing SEO incentives...2024-12-1854 minThe Unscripted SEO Interview PodcastThe Intersection of Brand & SEO with Mordy ObersteinIn this episode of the Unscripted SEO Podcast, Jeremy Rivera and Mordy Oberstein of Unify, a Brand marketing service, and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success. They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded sites to compete, emphasizing the need for SEOs to step outside their digital bubbles and engage with broader marketing strategies. That might include interacting with the real world, by throwing events or renting a photo-booth.The conversation highlights the...2024-12-0342 min
The Unscripted SEO Interview PodcastLessons From Higher Education SEO With Ray MartinezIn this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Ray Martinez, VP of SEO at Archer Education. We discuss the importance of technical SEO, the impact of web migrations on organic traffic, and the vulnerabilities of .edu domains. We also emphasize the value of cross-channel collaboration and the need to create content that adds value and addresses customer objections. Ray advises SEO professionals to stay curious and keep learning about technology and the evolving landscape of search.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of...2024-08-2939 minThe Unscripted SEO Interview PodcastSpecial Edition: Featured Snippet Optimization SOPIn today's special shortform format, Jeremy Rivera walks through the process of targetting featured snippets as an SEO SOP.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade2024-08-0704 min
Local MattersTiffany Anton and Jeremy Rivera from SEOTiffany Anton talks to Jeremy Rivera from Jeremy Rivera SEO! They discuss his education, the work he does now, all things Google Search Engine Optimization, and more!
Listen to the latest Local Matters Podcast today. News Talk 94.12024-07-3133 minThe Unscripted SEO Interview PodcastSEO Deep Dive Into GSC & SEO Ethics With Matt MellingerMatt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry.Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO that considers both technical and design aspects.In this conversation, Matt and Jeremy discuss...2024-07-3150 minThe Unscripted SEO Interview PodcastSEO Deep Dive Into GSC & SEO Ethics With Matt MellingerMatt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry. Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO that considers both technical and design aspects. In this conversation, Matt and Jeremy discuss...2024-07-3150 minThe Unscripted SEO Interview PodcastSpecial Edition: SEO Q&A With Jeremy RiveraExperimenting with a new epsiode format, as the new host, I'm fielding questions about SEO from the audience, from Twitter/Reddit/Facebook. Send in your questions to have them answered in future episodes!Who is the new host Jeremy Rivera?It was a whirlwind transfering hosting from Mark A. Preston who did a great job before, I haven't introduced myself to the audience yet! I'm a 17 year veteran in SEO who has done in-house SEO for Raven Tools and Tapclicks. I've also been with tons of different agencies like Hive Digital, Copypress, Elite...2024-07-2210 minThe Unscripted SEO Interview PodcastTransitioning From Fulltime SEO To Semi-Retirement With Mark A. PrestonIn this episode, the Unscripted SEO Podcast changes hands, and the new host, Jeremy Rivera, interviews Mark A. Preston. It's a fun conversation that dives into Mark's new semi-retirement, alternate ways for SEOs to consider their career and to look for revenue sharing or becoming part owners in businesses instead of looking for hourly income.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade2024-07-0932 min
The Ganjapreneur PodcastJeremy Rivera: From the Legacy Market to a Licensed Dispensary in New YorkThe Ganjapreneur Podcast is back! In this episode, host TG Branfalt welcomes Jeremy Rivera, co-founder and CEO of Terp Bros, a dispensary in Astoria, Queens. Rivera, a beneficiary of New York’s Conditional Adult Use Retail Dispensary (CAURD) program, shares his journey from the legacy market and facing multiple cannabis convictions to launching his own licensed cannabis business. He goes into detail about the nuances of the CAURD program, the competitive landscape of New York’s cannabis market, and the distinctive approach Terp Bros has taken to distinguish itself amid a sea of dispensaries. He also provides first-hand insight into the...2024-04-0840 minThe Unscripted SEO Interview PodcastThe Endless SEO Journey: Adapting Learning to Specific Business NeedsIn the latest episode of our enlightening podcast, "The Endless SEO Journey: Adapting Learning to Specific Business Needs," Mark A Preston joins forces with Cyrus Shepard to unravel the complexities of learning and adapting SEO strategies to meet the unique demands of various businesses.Mark, an experienced trainer, opens the discussion by emphasising the importance of continuous learning in the ever-evolving field of SEO. He candidly shares his belief that staying updated is crucial, not just for personal growth but also for effectively training others in SEO. He cautions against becoming stagnant and outdated, highlighting how essential...2024-02-2902 minThe Unscripted SEO Interview PodcastThe Real Deal: How Google Prioritizes Authentic Businesses in SEOIn this riveting episode of our podcast, titled "The Real Deal: How Google Prioritizes Authentic Businesses in SEO," Mark A Preston and Cyrus Shepard delve into the evolving landscape of Google's search engine rankings, particularly focusing on the significance of being a legitimate business in today's competitive SEO environment.The discussion kicks off with Mark addressing the prevalent confusion and challenges faced by numerous websites, especially information sites, in the wake of Google's relentless updates. Cyrus, lending his expertise, illuminates the crucial aspect of building a solid reputation, which real businesses often naturally acquire. He argues that...2024-02-2902 minThe Unscripted SEO Interview PodcastMastering the Google Algorithm: A Beginner's Guide to SEO SuccessWelcome to our latest episode of the podcast, "Mastering the Google Algorithm: A Beginner's Guide to SEO Success," where Mark A Preston and SEO expert Cyrus Shepard delve into the foundations of understanding Google's complex algorithm.In this episode, Cyrus Shepard tackles the question of where to start for those eager to learn about the Google algorithm. He highlights the wealth of resources available today, such as informative posts on Moz, Ahrefs, and SEMrush, which lay the groundwork for understanding the basics of SEO, including content creation and link building.Mark and Cyrus discuss a...2024-02-2801 minThe Unscripted SEO Interview PodcastInside Google's Quality Rating: Decoding the Process with Cyrus ShepardJoin us on a captivating journey into the world of Google's Quality Rating in our latest podcast episode, "Inside Google's Quality Rating: Decoding the Process." Hosted by Mark A Preston and featuring the insights of Cyrus Shepard, a former Google quality rater, this episode offers a rare glimpse into the often-mysterious process of how Google evaluates and rates search results.While adhering to a strict non-disclosure agreement, Cyrus provides a fascinating overview of the role of a quality rater at Google. He clarifies that the job involves assessing search results and the websites featured in them based...2024-02-2801 minThe Unscripted SEO Interview PodcastUnveiling Google's Secrets: The Role of Manual Quality Raters in SEOIn this enlightening episode of our podcast, "Unveiling Google's Secrets: The Role of Manual Quality Raters in SEO," Mark A Preston and SEO guru Cyrus Shepard dive deep into the often-misunderstood world of Google's manual quality raters.Cyrus, stepping away from his role as a quality rater, sheds light on the crucial function these raters play in Google's algorithm. He clarifies that contrary to common belief, the feedback from these raters isn't used directly to alter search rankings. Instead, their assessments are vital in training Google's machine learning algorithms, like Penguin and the Helpful Content Update. These...2024-02-2701 min
The Unscripted SEO Interview PodcastErika Varangouli on Blending SEO, Brand, and Content for SuccessDive into the dynamic world of SEO with the Unscripted SEO Podcast, as host Mark A Preston welcomes the insightful Erika Varangouli in a thought-provoking episode that challenges conventional wisdom and explores the boundaries of digital marketing. Together, they delve into the nuanced value of SEO studies, questioning the direct applicability of broad research findings to individual strategies. Erika advocates for a critical and inquisitive approach, emphasizing the importance of using studies as a launching pad for exploring new hypotheses and trends within the unique context of one's own business landscape.This episode transcends the typical SEO...2024-02-2753 minThe Unscripted SEO Interview PodcastDeciphering Google's Quality Code: How to Assess Web Page ExcellenceIn this enlightening episode titled "Deciphering Google's Quality Code: How to Assess Web Page Excellence," Mark A Preston and Cyrus Shepard delve into the critical aspects of evaluating web page quality from an SEO perspective. This episode is a goldmine for SEO consultants, digital marketers, and website owners seeking to align their content with Google's quality standards.The discussion begins with Mark prompting Cyrus to share insights on how an SEO consultant can gauge the quality of a webpage for a new client. Cyrus references Google's Quality Rater Guidelines, emphasising the significance of key elements like effort...2024-02-2702 minThe Unscripted SEO Interview PodcastSEO Epiphanies: Pivotal Moments That Redefined StrategiesIn this compelling episode of our podcast, "SEO Epiphanies: Pivotal Moments That Redefined Strategies," we delve into the transformative experiences that have shaped the SEO journey of Mark A Preston and Cyrus Shepard, two veterans in the field.Cyrus opens up about his lightbulb moments, sharing insights that have significantly altered his approach to SEO. One such revelation came from scrutinising Google patents related to click usage, which led him to conclude that Google's public statements on the matter didn't fully disclose the importance of clicks in SEO. This realisation pushed him to reassess the weight he...2024-02-2602 minThe Unscripted SEO Interview PodcastThe Evolution of eCommerce SEO: Adapting to a New Shopping LandscapeIn "The Evolution of eCommerce SEO: Adapting to a New Shopping Landscape," Mark A Preston and Cyrus Shepard discuss the rapidly changing world of eCommerce SEO, a crucial listen for digital marketers, eCommerce business owners, and SEO professionals. This episode delves into how eCommerce SEO is being reshaped by Google's increasing involvement and AI-driven search experiences.Mark opens the discussion by asking Cyrus if he believes eCommerce SEO will undergo dramatic changes in the near future. Cyrus responds with keen insights into Google's growing role in the eCommerce journey. He observes that Google is increasingly aggregating shopping...2024-02-2601 minThe Unscripted SEO Interview PodcastBehind the Scenes at Moz: Pioneering SEO with Cyrus ShepardThis episode of our podcast, "Behind the Scenes at Moz: Pioneering SEO with Cyrus Shepard," offers an exclusive glimpse into the dynamic world of Moz, one of the industry's leading SEO platforms. Mark A Preston delves into a candid conversation with Cyrus Shepard, a key figure in Moz's evolution, exploring the lessons learned and obstacles faced during his tenure at this pioneering company.Cyrus opens up about his early experiences at Moz, working alongside Rand Fishkin. He recounts how Rand's willingness to take risks and focus on authentic marketing strategies provided a fertile ground for innovation. Cyrus...2024-02-2502 minThe Unscripted SEO Interview PodcastNavigating the Unknown: Exploring the Future Landscape of SEOIn the thought-provoking podcast episode "Navigating the Unknown: Exploring the Future Landscape of SEO," Mark A Preston and Cyrus Shepard engage in a deep dive into the evolving world of search engine optimisation. As the digital landscape continues to shift unpredictably, this episode provides invaluable insights for SEO professionals, digital marketers, and business owners who are looking to stay ahead in a rapidly changing environment.Mark begins by acknowledging the current atmosphere of uncertainty in the SEO industry. With numerous opinions and predictions, there is a sense of ambiguity about what the future holds. He recalls the...2024-02-2502 minThe Unscripted SEO Interview PodcastDecoding AI Content: Myth or Reality in the SEO LandscapeIn this enthralling episode of our podcast, "Decoding AI Content: Myth or Reality in the SEO Landscape," Mark A Preston teams up with the insightful Lily Ray to dissect the burgeoning debate on AI-generated content and its place in the world of SEO. They embark on a deep dive into the nuances of content creation, particularly the role of AI as a tool in the modern SEO toolkit.Lily, with her extensive experience, brings to light the common misconception within the industry: that more content equals better SEO performance. She argues that while AI has its place...2024-02-2403 minThe Unscripted SEO Interview PodcastContent is King: Prioritising Audience Engagement in SEO Strategy"Content is King: Prioritising Audience Engagement in SEO Strategy" is a must-listen podcast episode featuring Mark A Preston and Cyrus Shepard, delving into the pivotal role of quality content in successful SEO strategies. This insightful discussion is essential for anyone in the digital marketing space, from bloggers to SEO professionals, underscoring the fundamental importance of prioritising the audience's needs and interests.Mark initiates the conversation with a provocative question about the primacy of content in SEO. Cyrus agrees wholeheartedly, highlighting that many successful publishers, who may know only the basics of SEO, outperform trained SEO professionals simply...2024-02-2402 minThe Unscripted SEO Interview PodcastThe Dark Side of SEO: Navigating Industry Egos and Ethical DilemmasIn this compelling episode of our podcast, "The Dark Side of SEO: Navigating Industry Egos and Ethical Dilemmas," Mark A Preston joins forces with the astute Lily Ray to delve into the less-discussed underbelly of the SEO industry. This conversation offers an honest and sometimes uncomfortable look at the challenges and ethical dilemmas faced by professionals in the field.Lily Ray, with her wealth of experience, opens up about the negative aspects that currently plague the SEO industry. She observes a shift in the online discourse, particularly on platforms like Twitter, where a change in the algorithm...2024-02-2302 minThe Unscripted SEO Interview PodcastBridging the Gap: Overcoming Disconnects Between SEO and Business Strategy"Bridging the Gap: Overcoming Disconnects Between SEO and Business Strategy" is an engaging podcast episode where Mark A Preston and Cyrus Shepard delve into the often-overlooked but crucial aspect of aligning SEO efforts with overall business objectives. This episode is particularly relevant for marketing teams, SEO specialists, and business leaders striving to integrate their digital marketing strategies seamlessly with their broader business goals.Mark opens the discussion by reflecting on his experiences training marketing teams and observes a significant disconnection between marketing efforts, particularly in SEO, and the broader business strategy. He shares an anecdote about a...2024-02-2302 minThe Unscripted SEO Interview PodcastDiplomacy and Collaboration: Navigating SEO Team DynamicsIn this insightful episode of our podcast, "Diplomacy and Collaboration: Navigating SEO Team Dynamics," Mark A Preston and Lily Ray explore the delicate art of critiquing and collaborating with in-house SEO teams. This episode is a deep dive into the sometimes challenging interactions between external consultants and internal teams, highlighting the importance of diplomacy and constructive feedback in SEO.Lily Ray shares her experiences and the lessons learned from instances where her team's audits and recommendations led to friction with internal SEO teams. She emphasizes that their primary goal is never to undermine or belittle the efforts...2024-02-2202 minThe Unscripted SEO Interview PodcastMastering SEO Testing: How to Experiment Without Risking Your Site's Performance"Mastering SEO Testing: How to Experiment Without Risking Your Site's Performance" is an enlightening podcast episode featuring Mark A Preston and Cyrus Shepard, where they delve into the art of conducting SEO tests without negatively impacting a business's online presence. This episode is a must-listen for SEO professionals seeking to balance innovation with caution in their optimization strategies.Mark introduces the critical question of how SEOs can experiment with new strategies without risking negative consequences for their business. Cyrus, with his extensive experience, suggests a cautious and calculated approach to SEO experimentation.Cyrus advises starting...2024-02-2201 minThe Unscripted SEO Interview PodcastAuthenticity in SEO: The Importance of Backing Up Your ContentIn this episode, titled "Authenticity in SEO: The Importance of Backing Up Your Content," Mark A Preston and Lily Ray delve into the critical aspect of content creation in the SEO world. They discuss the necessity of publishing content that is not only informative but also verifiable and backed by genuine experience and data.Lily Ray shares her insights into the practice of content creation within the SEO industry, contrasting the approach of churning out content to meet an editorial calendar with her philosophy of writing only when there's something valuable and substantiated to share. She emphasises...2024-02-2102 minThe Unscripted SEO Interview PodcastTurning Affiliate Marketing into a Full-Time Venture: Strategies for Success"Turning Affiliate Marketing into a Full-Time Venture: Strategies for Success" is an insightful podcast episode featuring Mark A Preston and Cyrus Shepard, where they explore the potential of affiliate marketing as a lucrative full-time career. This episode is particularly valuable for individuals considering affiliate marketing as more than just a hobby and aiming to transform it into a significant source of income.Mark poses a critical question: Can affiliate marketing be more than a side hustle and become a primary income source? Cyrus, with years of experience in the field, affirms the possibility but cautions that success...2024-02-2101 minThe Unscripted SEO Interview PodcastSEO Adventures: From Fashion E-commerce to Google Discover AuditsIn this captivating episode of our podcast, titled "SEO Adventures: From Fashion E-commerce to Google Discover Audits," Mark A Preston and Lily Ray embark on a journey through the diverse realms of SEO. Lily Ray shares her evolving experience in the SEO industry, highlighting her transition from fashion and beauty e-commerce to the intricate world of Amazon SEO and eventually to her current focus on news sites and publishers.Lily discusses her initial foray into the vibrant world of fashion and beauty e-commerce SEO, where the fast-paced and ever-changing trends kept her on her toes. Despite the...2024-02-2001 minThe Unscripted SEO Interview PodcastNavigating the Evolving Landscape of Affiliate Marketing in SEO"Navigating the Evolving Landscape of Affiliate Marketing in SEO" is a compelling podcast episode featuring Mark A Preston and Cyrus Shepard, where they delve into the current state and future prospects of affiliate marketing within the SEO industry. This discussion is particularly timely, considering the recent changes in Google's algorithms and their impact on various monetization strategies.Mark initiates the conversation by inquiring about the changing landscape of affiliate marketing and its ongoing relevance. Cyrus provides a nuanced perspective, asserting that affiliate marketing remains as robust as ever, despite the shifts in online monetization methods. He contrasts...2024-02-2001 minThe Unscripted SEO Interview PodcastNavigating the Relentless Tide: Keeping Up with SEO's EvolutionIn this thought-provoking episode titled "Navigating the Relentless Tide: Keeping Up with SEO's Evolution," Mark A Preston and Lily Ray delve into the complexities and constant changes in the world of SEO. Lily, with her extensive experience in agency life, shares the challenges and strategies of staying ahead in an industry that never seems to slow down.Lily opens up about the relentless pace of change in SEO, highlighting how developments like AI and Google's continuous updates keep professionals on their toes. She stresses the importance of mental health and self-care in an industry that demands constant...2024-02-1901 min
The Unscripted SEO Interview PodcastThe Life of an Ecommerce Tech SEO Freelancer with Kev WilesDelve into the fascinating world of SEO with host Mark A Preston and guest Kev Wiles on the Unscripted SEO Podcast, where he shares his unexpected journey from web development to becoming a revered SEO consultant. His stories of navigating the complexities of technical SEO, e-commerce challenges, and the nomadic lifestyle offer a wealth of knowledge for enthusiasts and professionals alike.This episode is a treasure trove of insights, highlighting the nuances of SEO strategy, the importance of creativity in technical SEO, and the delicate balance between SEO tactics and overarching business goals. Kev's reflections on his...2024-02-1952 min
The Testing Psychologist Podcast421. Latino Mental Health from Macro to Micro w/ Dr. Paul RiveraMy guest today, Dr. Paul Rivera, has a unique perspective on Latino mental health...2024-02-1949 minThe Unscripted SEO Interview PodcastCrafting a Successful SEO Career: Practical Advice for Aspiring SEO Professionals"Crafting a Successful SEO Career: Practical Advice for Aspiring SEO Professionals" is an invaluable podcast episode where Mark A Preston and Cyrus Shepard share their seasoned insights and recommendations for junior SEOs looking to establish a long-term career in the industry. This episode is a treasure trove of guidance for those at the start of their SEO journey.Mark opens the discussion with a question that resonates with many newcomers: What should one focus on to build a lasting career in SEO? Cyrus responds with his personal reflections and advice, suggesting a path he believes would be...2024-02-1902 minThe Unscripted SEO Interview PodcastBeyond the Numbers: Rethinking Keyword Research & Search VolumeIn this insightful episode, "Beyond the Numbers: Rethinking Keyword Research & Search Volume," Mark A Preston joins forces with SEO expert Lily Ray to challenge the conventional approach to keyword research in SEO. They delve into the nuanced relationship between keyword search volumes and actual website traffic, offering a fresh perspective that goes beyond mere numbers.Lily and Mark discuss the common misconception in the SEO industry where search volumes are often taken at face value, without considering the broader context. They emphasise the importance of not solely relying on tools that predict search volumes, highlighting the significance...2024-02-1801 minThe Unscripted SEO Interview PodcastEmbarking on the Affiliate Marketing Journey: First Steps UnveiledWelcome to a compelling episode where Mark A Preston and Edd Dawson unravel the intricacies of venturing into the realm of affiliate marketing. In this insightful discussion, they delve into the early days of creating a marketplace, shedding light on the crucial initial steps that paved the way for success.Edd Dawson reflects on the challenges encountered when establishing a marketplace for broadband services. The duo navigates through the content and technical hurdles faced during the nascent stages. Edd vividly describes the content gap in the broadband space, prompting the need to become pioneers in providing information...2024-02-1802 minThe Unscripted SEO Interview PodcastUnlocking Hidden Value: The Power of Zero-Search Keywords in SEO"Unlocking Hidden Value: The Power of Zero-Search Keywords in SEO" is an enlightening podcast episode where Mark A Preston and Crystal Carter delve into the often-overlooked strategy of targeting zero-search keywords in SEO. This episode provides a deep dive into the potential of focusing on topics that traditional SEO tools may overlook due to their apparent lack of search volume.Mark shares an anecdote about his experience working with a company, where he asked about the common queries they received. This discussion led to the creation of a blog post on a topic that, according to SEO...2024-02-1801 minThe Unscripted SEO Interview PodcastUnlocking Affiliate Marketing Wisdom: Lessons from the TrenchesWelcome to a riveting episode where Mark A Preston and Edd Dawson dive deep into the world of affiliate marketing, sharing invaluable insights gleaned from their early experiences. In this enlightening conversation, they uncover the pivotal learnings that shaped their journey and offer indispensable advice for aspiring affiliates.Edd Dawson recounts the challenges faced in the nascent stages of affiliate marketing, emphasizing the crucial lesson of self-reliance. Discover why gathering data independently is a game-changer for affiliates and how it sets the foundation for a successful venture. The duo highlights the pitfalls of relying solely on merchants...2024-02-1701 minThe Unscripted SEO Interview PodcastPlaying the Long Game: Navigating Ethical Dilemmas in SEOIn this episode titled "Playing the Long Game: Navigating Ethical Dilemmas in SEO," Mark A Preston and Lily Ray explore the challenging world of SEO ethics and the complexities faced by businesses when competitors use questionable tactics. This deep dive into the ethical side of SEO addresses the all-too-common scenario where businesses following best practices feel outpaced by others employing dubious methods.Lily and Mark discuss the frustrations experienced by new clients who observe competitors seemingly benefiting from unethical SEO tactics like link buying and keyword spamming. Lily compares these short-term gains to risky health habits that...2024-02-1702 minThe Unscripted SEO Interview PodcastBehind the Scenes at Wix: Understanding Global User Trends and Tool Engagement"Behind the Scenes at Wix: Understanding Global User Trends and Tool Engagement" is an insightful podcast episode where Mark A Preston and Crystal Carter delve into the world of Wix, exploring the global trends and user engagement with the platform’s tools. This episode offers a unique glimpse into how data and user behavior shape the development and refinement of tools at Wix.Mark begins the conversation by inquiring about Crystal's access to global stats data at Wix and whether she gets to delve into the realities of what's happening on the platform. Crystal confirms that while sh...2024-02-1701 minThe Unscripted SEO Interview PodcastBuilding Your Brand: The Power of Personal Branding in SEOIn this captivating episode titled "Building Your Brand: The Power of Personal Branding in SEO," Mark A Preston joins forces with Lily Ray to delve into the increasingly vital role of personal branding in the world of SEO. This discussion is a must-listen for anyone in the digital marketing sphere, emphasising the importance of establishing a strong personal brand for long-term SEO success.Lily passionately argues that personal branding is arguably the most effective strategy in SEO, citing examples like Rand Fishkin to illustrate her point. She explains how search engines like Google recognise individuals as entities...2024-02-1602 minThe Unscripted SEO Interview PodcastCracking the Code: Unveiling Affiliate Site CommonalitiesEmbark on a fascinating exploration with Mark A Preston and Edd Dawson as they unravel the mysteries behind successful affiliate sites. In this enlightening podcast episode, the duo delves into the commonalities that have consistently yielded positive impacts across their diverse array of affiliate ventures.Discover the first golden rule according to Edd: ensure your affiliate sites are not just informative but genuinely useful. The discussion unfolds as Edd shares insights into the strategy of targeting mass-market appeal rather than niches, challenging conventional wisdom for those venturing into affiliate marketing.Join the conversation as Edd...2024-02-1602 minThe Unscripted SEO Interview PodcastShifting Focus in SEO: Creating User-Centric Content for Real Impact"Shifting Focus in SEO: Creating User-Centric Content for Real Impact" is a groundbreaking podcast episode where Mark A Preston and Crystal Carter discuss the importance of bridging the gap between traditional SEO data and a deeper understanding of customer needs. This episode provides a refreshing perspective on how SEO professionals can enhance their strategies by focusing on user-first topic and keyword research.Mark opens the conversation with an observation about the disconnect between SEO data and truly understanding customer needs. He questions whether SEOs should move beyond creating content solely based on what SEO tools suggest.2024-02-1602 minThe Unscripted SEO Interview PodcastMastering SEO Adaptability: Embracing Change for SuccessIn this enlightening episode of our podcast, "Mastering SEO Adaptability: Embracing Change for Success," Mark A Preston collaborates with SEO expert Lily Ray to explore the crucial role of adaptability in the ever-evolving world of Search Engine Optimisation (SEO). They delve into how SEO professionals can stay ahead in a field that is constantly influenced by algorithm changes like Panda and Penguin.Lily shares her insights on why adaptability is not just a skill but a necessity in the SEO landscape. She suggests that one of the best ways to cultivate this adaptability is through personal projects...2024-02-1501 minThe Unscripted SEO Interview PodcastAffiliate Site Investment: Navigating Small Bets and Big WinsEmbark on a riveting exploration with industry experts Mark A Preston and Edd Dawson as they dissect the investment landscape of affiliate sites. In this compelling podcast episode, the duo delves into the age-old question: How much do you really need to launch a successful affiliate site?Join the conversation as Edd challenges the notion that a hefty budget is a prerequisite for venturing into the affiliate world. Uncover the truth about launching sites on a shoestring budget, depending on your skills, time commitment, and the DIY approach. The discussion unravels the secrets to making strategic choices...2024-02-1501 minThe Unscripted SEO Interview PodcastThe Evolution of Mobile Search: Understanding User Experience Dynamics"The Evolution of Mobile Search: Understanding User Experience Dynamics" is a compelling podcast episode where Mark A Preston and Cindy Krum explore the transformative journey of user experience in mobile search. This episode provides an insightful analysis of how changes implemented by Google have significantly altered user interactions and behaviours on mobile devices.Mark starts the conversation by asking about the changes in user behaviour regarding mobile search over time. Cindy responds by shifting the focus from user change to how Google’s alterations in search results have influenced user interactions. She points out that it's not so...2024-02-1501 minThe Unscripted SEO Interview PodcastSEO Symphony: Harmonizing Technical Expertise and Communication SkillsIn this episode of "SEO Symphony: Harmonizing Technical Expertise and Communication Skills," Mark A Preston joins forces with SEO authority Lily Ray to delve into a crucial yet often overlooked aspect of SEO - the skill gap in communication. The podcast unpacks the multi-faceted nature of SEO, highlighting the diversity of skills required to excel in the field and the rarity of mastering them all.Lily Ray, with her wealth of experience, discusses how SEO is not just a technical field but also one that demands strong communication skills. She argues that it's nearly impossible to find...2024-02-1401 minThe Unscripted SEO Interview PodcastRevolutionizing Content Creation: Navigating the AI LandscapeStep into the future of content creation with industry experts Mark A Preston and Edd Dawson in this illuminating podcast episode. In an AI-driven world, where does content creation stand? Join the discussion as Mark and Edd explore the complexities, challenges, and opportunities surrounding AI in content creation.The episode kicks off by addressing the buzz around using AI for content generation. Mark shares insights into the pitfalls of solely relying on AI for creating website content. Uncover the truth behind the success and downfall graphs that many have experienced, and the cautionary tales of AI-generated content...2024-02-1401 minThe Unscripted SEO Interview PodcastDecoding User Interests: How Google Adapts to Changing Privacy Norms"Decoding User Interests: How Google Adapts to Changing Privacy Norms" is a thought-provoking podcast episode where Mark A Preston and Cindy Krum delve into the evolving strategies of Google and advertisers in understanding user interests in an era of heightened privacy concerns. This episode offers a comprehensive look at how Google is adapting its approach to user data and ad targeting in the absence of third-party cookies.Mark initiates the discussion by highlighting the shift in how Google tries to understand users, moving away from the one-size-fits-all approach of the past. He notes that Google's goal is...2024-02-1402 minThe Unscripted SEO Interview PodcastUnveiling the Triumph: Journey of a Big Affiliate SiteEmbark on a riveting journey with Mark A Preston and Edd Dawson as they unravel the captivating story behind the success of a significant affiliate site. In this episode, our hosts delve into the pivotal moment that reshaped the trajectory of the broadband.co.uk site, transforming it into a colossal online presence.The episode unfolds with Mark recounting the early days of employing PPC (Pay-Per-Click) in the era of nascent AdWords. Despite substantial spending on PPC, the returns were not commensurate. It was a critical juncture when the realization struck—turning off PPC and relying solely on...2024-02-1302 minThe Unscripted SEO Interview PodcastSEO Sleuths: Unravelling the Mystery of Website AuditsIn this riveting episode of "SEO Sleuths: Unravelling the Mystery of Website Audits," Mark A Preston joins Lily Ray to dive into the exhilarating world of SEO audits. The podcast peels back the layers of what goes into conducting a comprehensive audit, highlighting the meticulous and customised approach that sets their process apart from the norm.Lily Ray, with her vast experience, shares how her team's audits are far from cookie-cutter exercises. Spanning over 100 to 120 pages, these audits aren't just about ticking boxes; they're about crafting a bespoke analysis tailored to each client's unique digital landscape. Listeners...2024-02-1302 minThe Unscripted SEO Interview PodcastExpanding Horizons in SEO: Embracing the Multi-Dimensional Search Landscape"Expanding Horizons in SEO: Embracing the Multi-Dimensional Search Landscape" is an insightful podcast episode that delves into the evolving complexities of search engine optimization beyond Google’s traditional text-based search. Join Mark A Preston and Cindy Krum as they explore the necessity for SEO professionals to broaden their approach in light of emerging platforms and changing user behaviors.Mark opens the conversation by questioning the traditional focus of SEOs on text-based content for Google search rankings. He prompts a discussion on whether SEO strategies should adapt to include other platforms like YouTube, TikTok, and different forms of me...2024-02-1303 minThe Unscripted SEO Interview PodcastSEO Unplugged: Crafting Content with Authentic Expertise in the AI EraIn this insightful episode of "SEO Unplugged: Crafting Content with Authentic Expertise in the AI Era," Mark A Preston and Lily Ray delve into the evolving landscape of SEO in the age of AI. As the digital world rapidly integrates AI technologies, the podcast sheds light on maintaining a grounded and effective SEO mindset.Lily Ray emphasizes the importance of authentic content creation, urging SEO professionals to engage directly with subject matter experts. She illustrates this with vivid examples, like discussing pest control trends with technicians in New York City or tapping into firsthand experiences for a...2024-02-1202 minThe Unscripted SEO Interview PodcastMastering Conversions: Elevating Your Affiliate Marketing GameJoin Mark A Preston and Edd Dawson in an insightful exploration of the critical realm of conversions in affiliate marketing. In this episode, our hosts draw from their wealth of experience to unravel the nuances of enhancing user experience, maximizing conversions, and uncovering missed opportunities in the affiliate marketing landscape.Mark kicks off the conversation by sharing insights from years of working on various sites. He emphasizes the pivotal role of incorporating tools on web pages to elevate user experience and drive conversions. The discussion delves into the intricate connectivity between user experience, conversions, and the strategic...2024-02-1201 minThe Unscripted SEO Interview PodcastThe Journey to Teaching Technical SEO: Filling a Vital Gap"The Journey to Teaching Technical SEO: Filling a Vital Gap" is a deeply engaging podcast episode where Mark A Preston and Kristina Azarenko delve into Kristina’s transition from a technical SEO practitioner to an educator in the field. They explore the motivations behind this significant career shift and the impact it has had on addressing the need for quality technical SEO education.Mark begins by inquiring about Kristina’s decision to leave a stable job to pursue her passion for teaching technical SEO. Kristina recounts her continuous quest for learning, which has consistently involved enrolling in vari...2024-02-1204 minThe Unscripted SEO Interview PodcastSEO Realities: Impact Beyond RankingsIn this thought-provoking episode of "SEO Realities: Impact Beyond Rankings," Mark A Preston and Lily Ray explore the profound impact of SEO on businesses and individuals. This episode isn't just about search engine rankings; it delves into the real-life consequences of SEO strategies, shedding light on how these affect livelihoods, careers, and the survival of businesses.Lily Ray brings to light the often overlooked human element of SEO. She shares poignant stories of business owners and directors who have approached her team in distress, highlighting how SEO changes can lead to drastic consequences like job losses and...2024-02-1102 minThe Unscripted SEO Interview PodcastUnveiling SEO Secrets: Navigating the Depths of Keyword VolumesEmbark on a captivating journey with Mark A Preston and Edd Dawson as they delve into the intricate world of SEO and demystify the enigma surrounding keyword volumes. In this episode, our hosts share their experiences and insights, challenging the conventional notions that surround keyword volumes.Mark kicks off the conversation by addressing a longstanding bugbear—the often misleading nature of keyword volumes. He argues that fixating on keyword volumes can deter opportunities and hinder a holistic content creation process. Edd concurs, highlighting the common questions they receive about keywords and debunking the myth that keyword volume da...2024-02-1102 minThe Unscripted SEO Interview PodcastBridging the Gap: Enhancing SEO-Developer Communication in Technical SEO"Bridging the Gap: Enhancing SEO-Developer Communication in Technical SEO" is a podcast that delves into the critical role of effective communication between SEO professionals and developers. In this insightful episode, Mark A Preston and Kristina Azarenko explore strategies for fostering collaborative relationships and understanding between these two essential roles in the digital world.Mark begins the conversation by addressing the often-perceived tension between SEOs and developers, attributing it largely to communication gaps. He shares his recent experience working with a development team, emphasizing the importance of involving them in the problem-solving process and seeking their input on...2024-02-1103 minThe Unscripted SEO Interview PodcastNavigating the SEO Evolution: Where Are We Headed?In this insightful episode of "Navigating the SEO Evolution: Where Are We Headed?", Mark A Preston and Lily Ray delve into the dynamic and often chaotic landscape of SEO, exploring its future trajectory amidst a backdrop of significant industry changes. This episode comes at a critical juncture, following three tumultuous months marked by an apparent surge in low-quality search results and prevalent spam on Google.Lily Ray provides an astute analysis of recent events that have potentially impacted Google's search quality, including the launch of Gemini, significant internal shifts at Google, and ongoing legal scrutiny. These factors...2024-02-1002 minThe Unscripted SEO Interview PodcastMastering the Business Mindset in Affiliate MarketingEmbark on an insightful journey with Mark A Preston and Edd Dawson as they unravel the essential topic of cultivating a good business mind in the dynamic realm of affiliate marketing. In this episode, our hosts delve into the critical question: Is it crucial to adopt a business owner's mindset rather than merely being a website owner in the affiliate world?Mark and Edd engage in a thought-provoking discussion, highlighting the paramount importance of embracing a business mindset when navigating the intricate landscape of affiliate marketing. They stress that as an affiliate, you're not just a website...2024-02-1002 min
Gen Z Hoops414. Jeremy Rivera - Miami Heat Game Operations SpecialistFollow Us On All Our Social Media @GenZHoops!
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Jeremy Rivera, Miami Heat Game Operations Specialist, Joins Ashton Khoorchand On Gen Z Hoops To Discuss Epic Miami Heat Moments, The Backstage Of Heat Basketball And His Journey To Work For The Hometown Team!!!
(0.13) - Welcoming Jeremy To Gen Z Hoops!
(0.57) - Connection To Basketball
(3.13) - Desire To Work In Sports
(7.07) - “Keep The Main Thing The Main Thing” - Pat Riley
(8.28) - Mindset During Tenure As The...2024-01-011h 02
Burn Factory ShowEpisode 26: Jeremy Stephens🔥 Jeremy Stephens, the fearless pioneer of MMA, has endured countless burn moments in his illustrious career but never once backed down. Jeremy stephens also talks Conor McGregor's infamous 'who the f*** is that guy' moment was mind-blowing! Such an incredible episode that reveals the true grit and determination of a fighter. 🥊💪#JeremyStephens #MMApioneer #NeverGiveUp #ConorMcGregor #MindBlowingEpisode #MindBlowingEpisodeFollow us on: Instagram https://www.instagram.com/burnfactorypodcast/TikTokhttps://www.tiktok.com/@burnfactorypodcastSUBSCRIBE to our YouTube channel for all of our FULL EPISODES! htt...2023-11-021h 00
Good Neighbor Podcast: Cooper CityEP #160: Transforming Backyards into Oasis: Conversation with Gustavo Rivera & Jonathan Abitante of Construction Integrated ServicesSend us a textHave you ever wondered what it takes to transform a bare backyard into an oasis of relaxation, right in your own home? Join our conversation with Gustavo Rivera & Jonathan Abitante, the co-founders of Construction Integrated Services, a company that has been doing exactly that for homeowners in Broward County, Miami, and Palm Beach. Gustavo opens up about his journey, from the initial struggles he and his partner, Jonathan, faced when starting their own business to the immense satisfaction they gain from realizing their clients' backyard dreams. They share insights from their combined industry...2023-10-2417 min