Shows
D&D & TVMotherland: Fort Salem - Season One Wrap upAt the conclusion of Season One of Motherland: Fort Salem, Jeremy and Elyse discuss what a Motherland RPG would look like, what they adored about the show, and the burning question - is Jeremy now on Team Raella?Music provided by astrofreq on pixabay.comMotherland: Fort Salem is available on Hulu Hosted on Acast. See acast.com/privacy for more information.
2021-11-0749 min
When Walls Can Talk: The Podcast | Where Paranormal Mysteries and Dark History Collide2.1 | Possession or Paranoia: The Dark Scars of the Salem Witch TrialsSend us a textWhen Walls Can Talk: The Podcast returns for Season 2!!! What better way to kick off the spooky season, than with one of the darkest and most infamous witch trials that shaped an entire country's relationship to witchcraft and the unknown. Join host Jeremy Haig as we crack open the coffin of the Salem Witch Trials and discuss what really went down and how it was allowed to occur in the first place. In this episode, we also explore some of the haunted buildings left in Salem, MA today, echoing with the pain and...
2021-10-0941 min
D&D & TVMotherland: Fort Salem - 1-03 ”A Biddy‘s Life”"On the eve of Beltane, male witches arrive at Fort Salem. Raelle learns more about Scylla's past. Alder leads an international military council of witches and is startled by a new crisis."Episode 3 - mud wrestling, military meetings, and history lessonsMusic provided by astrofreq on pixabay.comMotherland: Fort Salem is available on Hulu and Disney+ Hosted on Acast. See acast.com/privacy for more information.
2021-09-131h 17
D&D & TVMotherland: Fort Salem 1-02 ”My Witches”"The unit travels to Salem Town for an annual witch celebration, but an unexpected disturbance throws the proceedings into chaos."Episode 2 - Abigail's nemesis, Tally is sad, and how to provide exposition to adventurersMusic provided by astrofreq on pixabay.comMotherland: Fort Salem is available on Hulu Hosted on Acast. See acast.com/privacy for more information.
2021-09-061h 20
Unconventional MarketingA True TOF, MOF, BOF (... it's More Than You Think)You've probably heard the phrases "top of funnel, middle of funnel, and bottom of funnel" before. I think we all understand this at a conceptual level, but what most people are missing is attaching real data and meaning to each of these stages. In this episode, I discuss how deep you can really get with these funnel stage.
2020-09-2806 minUnconventional MarketingThe Last Thing You Should Outsource in Your BusinessAs your business grows, outsourcing is great. It frees up your time and allows you to focus on important work. In this episode, I discuss how I recently was looking to outsource our marketing, but quickly had my mind changed. I'll also tell you what the LAST thing you outsource in your business should be (the answer may surprise you).
2020-09-2405 minUnconventional MarketingThe BEST Thing I Did For My Productivity (... and Sanity)In this episode, I dive into one of the most unproductive habits most people have. Can you guess what it is? What's crazy... is it actually affects you in a different way than you probably imagined.
2020-09-2105 minUnconventional MarketingCan Removing Yourself From Your Company Increase Sales?I was recently chatting with a friend. He runs multiple companies, and they do extremely well. What was fascinating, is he's managed to remove himself from the day-to-day operations of both companies. Even MORE fascinating is how much the companies have grown since he stopped working inside of them. Hmm... I discuss in this episode.
2020-09-1705 minUnconventional MarketingNot Getting What You Want From FB Ads? This May Be the Problem...If you're running Facebook ads and achieving your objective (getting leads, sales, etc)... but not at the price point you want, then this episode is for you. You may think you have an advertising problem, but it may be something completely different...
2020-09-1403 minUnconventional MarketingPricing Your Products Like This = More SalesEver been shopping, seen a product discounted, and thought to yourself... "Wow, that's a great deal!" You may not even realize the psychology that's gone into the pricing of that product. In this episode, we discuss one of the most POWERFUL concepts when it comes to pricing products, and how you can use it to make more sales in your business.
2020-09-1004 minUnconventional MarketingUse This to Find Products to Sell & Interests to TargetWhen most people go to sell a product, they look to see what's already selling well. When most people go to target an audience, they choose the interests that seem the most relevant. What if I told you there was a completely different way to find products to sell and audiences to target? We discuss in this episode.
2020-09-0705 minUnconventional MarketingTry This Strategy When Scaling Your Facebook AdsWhen scaling FB ad campaigns, generally you'll notice your cost per conversion goes up. This is because you're expanding your audience reach, and FB is going further and further from the most likely buyers. One thing you can try is running an ad that is shown only to people that have NOT interacted with your brand, page, or ads before. In this episode, we discuss how.
2020-09-0303 minUnconventional MarketingWhat They Didn't Teach You in School About LeadershipThere are some concepts in business that you won't fully grasp, until you experience them yourself. One is being a leader, and the good and bad that comes from this. In this episode, we discuss a quote by the late Steve Jobs, about how being a leader is NOT about making people happy, but being effective.
2020-08-3102 minUnconventional MarketingA Weird Way Celebrities Can Help You Grow Your BusinessDo a quick search on the web, and "famous" quotes from celebrities are everywhere. This is because what celebrities say is given more credibility than what the average person says. Hmmm... how can you use this to help grow your business? I discuss in this episode!
2020-08-2703 minUnconventional Marketing2 Ways to Use Storytelling to Increase SalesStorytelling has long been considered an art form -- a way to connect with people. In this episode, I share two ways we use storytelling in our organization to increase sales. One is through FB ads and one is through phone conversations we have with potential prospects.
2020-08-2404 minUnconventional MarketingChicken Wings, French Fries, and Creating Ideal Environments to Achieve GoalsIf you've ever tried to rely on motivation and willpower to achieve something, you probably quickly realized it wasn't enough. These emotions come and go, and aren't always there when we need them. In this episode, we discuss a BETTER way to achieve things in your life and business.
2020-08-2004 minUnconventional MarketingTwo Ways to Increase Profit Using ONE Single MetricWhen you're spending money on ads, you want to be profitable. But most marketers and business owners focus on getting the highest ROAS possible. Not a bad idea, of course, but there's really TWO ways you can look at this metric, regardless of what type of business you run. We discuss in this episode.
2020-08-1704 minUnconventional MarketingMy First "Formal" Interview/Hiring ProcessYou'd think after nearly 10 years in business, I would have held a formal interview process by now. Nope. I've been fortunate to find good fits via referrals, freelance sites, and existing customers. But recently I needed to make some "home run" hires, so I held a formal interview process. I discuss in this episode, and what I learned.
2020-08-1303 minUnconventional MarketingThis Gets 88 Billion Searches Per MonthThere's a topic that is searched on Google billions of times each month, and here's the weird part... people ALREADY know the answer to what they're searching for. In this episode, we discuss this topic, and two big lessons we can learn from it, as marketers and business owners.
2020-08-1003 minUnconventional MarketingProblems Never Go Away (... and Why That's a Good Thing)If you ever feel like there's some magical "endpoint" in your business, where all problems go away, I'm here to burst your bubble :). It doesn't exist! New problems will always present themselves, but believe it or not, that might be a good thing...
2020-08-0603 minUnconventional MarketingHow Einstein Can Help You Become a Better MarketerFunny episode title, but it's true that a quote attributed to Albert Einstein can help you grow your business. I see too many people get caught up in the "facts" of what they should or shouldn't do, but they don't understand WHY. We dive in during this episode.
2020-08-0302 minUnconventional MarketingAre You Optimizing For the Wrong Outcome?Ever find yourself in a rush to complete something? You might wanna ask yourself what goal you're actually optimizing for. This is a concept I recently read from James Clear, and I found situations in my life where I'm optimizing for the wrong outcome. You may be too, so give this a listen.
2020-07-3003 minUnconventional MarketingHow to Deal With Uncomfortable SituationsIn life and business, we will always encounter obstacles and uncomfortable situations. It's natural to want these to go away, and wish they didn't exist. But that's also unrealistic, and in this episode, we discuss a concept I read about, and how it helps put uncomfortable situations in perspective.
2020-07-2704 minUnconventional MarketingHow to Connect With Your AudienceWhen most businesses speak to their target audience, they speak in big BROAD terms. They talk about big outcomes or lofty goals. In this episode, we dive into a concept I learned from best-selling author Ramit Sethi. It's called "going from the clouds to the street," and it's about speaking in a way that your audience can connect to, and put their finger on. Awesome marketing lessons in here!
2020-07-2303 minUnconventional MarketingHow to "Force" Yourself to Be Productive & DisciplinedLet's face it, we all procrastinate. Relying on willpower is not a recipe for success. Instead, you need to find SOMETHING or SOMEONE to hold you accountable. Thankfully... the internet has created some really cool tools to do that. I discuss in this episode!
2020-07-2005 minUnconventional MarketingBe Polarizing in Your MarketingIt's a very hard thing to do, but being polarizing in your marketing can also be one of the most rewarding. You see this in politics, where one candidate completely repels one segment of a population, but creates a rabid fan base from another segment. While you won't want to go this extreme in your business, there ARE benefits to repelling the people that aren't ideal customers, and attracting those who are. We discuss in this episode.
2020-07-1603 minUnconventional MarketingDo This to Make Your Product or Service UniqueI was recently revisiting some old Frank Kern concept, and it reminded me of a concept I learned from him years ago. It's about making your product or service unique, by how you present it to your target audience. I give examples in this episode, and how this powerful concept can help your company stand out from the crowd.
2020-07-1305 minUnconventional MarketingYou Can't Have Reward Without RiskI was recently talking with a client of ours, and he had a campaign doing well. It was for Father's Day, so he had to push hard to maximize revenue. He was timid with ad spend. "What if I spend more and sales drop?" I told him something that really changed his mindset, and I discuss it in this episode.
2020-07-0903 minUnconventional MarketingHow Do People Perceive Your Ads?Did you ever think the name of your fan page could drastically affect how people perceive your ads? It definitely can, and in this episode, I dive into an example from our company. Running ads as a "face of the brand" versus running ads from the brand itself. Enjoy!
2020-07-0603 minUnconventional MarketingDirecting TrafficYears ago I was having lunch with a mentor of mine, and he used the phrase "directing traffic." I had never heard this before, and loved it. He was referring to when you grow an organization, are at the helm of it, and basically have the ONE goal of overseeing and directing day-to-day operations. In this episode, I discuss the concept, and the things that stop most people from getting there.
2020-07-0202 minUnconventional MarketingPeople Will Find Reasons to Justify The Decision They Want to MakeIn this episode, we discuss a fascinating concept. It's about how people will look for reasons to justify whatever decision they want to make. Here's the weird part -- many times people don't even realize what decision they want to make, or realize they are looking for reasons to justify it. It happens subconsciously. We deep dive in this episode.
2020-06-2906 minUnconventional MarketingConstantly Remind Yourself Why You're in BusinessIf you're anything like me, sometimes you see others hitting HUGE milestones, and it makes you feel like you're falling behind. No matter what level of business you're at, this will ALWAYS occur, because at every stage, there's always an organization doing BIGGER numbers. That's why I have to constantly remind myself why I'm in business. If you can relate to the above, I think this episode will resonate with you.
2020-06-2504 minUnconventional MarketingCan You Teach Something Without Doing It?In the internet marketing world, a common question that comes up is, "If you're so good at X, why would you help others do it too?" The question implies that if you're knowledgable at something, you should only use that knowledge to do that thing yourself, but not help others do it. I think it's a fair question, and in this episode, we discuss it, and my thoughts on if you can do AND teach something.
2020-06-2208 min
More Cheese Less WhiskersEp189: Jeremy SalemToday on the More Cheese Less Whiskers podcast, we're talking with Jeremy Salem from right here in Florida, up in Jacksonville. Jeremy owns an agency that helps business owners with eCommerce and improves both their capabilities and the marketing of their businesses. We had a great conversation about the distinction between the two ways of approaching the business. Between being a service provider to someone, improving their capability by doing work for them, and the possibility of thinking about delivering a result for people, which is always the next level of what you could provide...
2020-06-211h 08Unconventional Marketing"Weird" Mindset Barriers We Face in Our BusinessesMindset is a huge part of business... and all business owners will experience "mindset barriers" at certain phases of their journey. These are thoughts or things we think we can't solve for one reason or another, but generally the answer is simpler than we think. I give an example in this episode of a client of ours who was facing a mindset barrier. We talked through it... and came out on the other end with a solution!
2020-06-1803 minUnconventional MarketingListen if You Check Email Too MuchIf you're anything like me, you might check your email too much. I found that while email provides a ton of value in ways, it also hurts my productivity tremendously. So I set out to eliminate that problem. In this episode, I share what I did and how you can do the same.
2020-06-1502 minUnconventional MarketingInsights From Different IndustriesSometimes we get caught in a bubble. We do things the way it's "always been done." But some of the biggest breakthroughs in your business may be from adapting strategies and insights from completely different industries. I share more about this concept in the episode, and even give you some examples.
2020-06-1105 minUnconventional MarketingImagine Someone Standing Over Your Shoulder...I recently read a great quote by author James Clear. It's about the battle between ACTIONS and WORDS. It reminded me of something else I heard awhile back, and how it can help you be honest with yourself about your priorities.
2020-06-0802 minUnconventional MarketingGoogle Advertising... Here We Go!I've done some Google Ads over the years, but I've primarily been a Facebook ads guy. Recently I dove more into the world of Google, then quickly realized I needed some help. Within 72 hours, I hired a company, got ads live, and was generating consultations! I'm excited about the reach of Google, and dive into details in this episode.
2020-06-0403 minUnconventional MarketingGenerate Revenue With Invisible Marketing CampaignsMost marketing campaigns are measured by a specific result -- leads, sales, or something else. But many other touch points go into turning someone into a customer. An "Invisible Marketing Campaign" can be a great way to connect with an audience, warm them up, and make them take action on one of your direct response campaigns. If this all sounds confusing, I explain the whole thing in this episode.
2020-06-0103 minUnconventional MarketingUsing "Call-Outs" to Generate Revenue From Email MarketingTo do email marketing the right way, you've gotta get a few things right. You have to send value, build a relationship, and treat your list with respect. But you also need to generate revenue. One of the most effective ways to do that is with "call-outs." These are emails that speak to a specific segment of your audience. I dive into detail (with examples) in this episode.
2020-05-2804 minUnconventional MarketingQuit Going in CirclesWhen we want to accomplish something, the simplest path is going from Point A to Point B. Unfortunately, most of us don't do that. I'm currently reading the book "Straight Line Leadership" that discusses this concept in-depth. Awesome book, and great insights in this episode about why we find ourselves on this hamster wheel of inaction.
2020-05-2504 minUnconventional MarketingMicro-CommitmentsEvery sales process has multiple steps. Very rarely will someone go through all the steps at once. As marketers and entrepreneurs, we tend to focus our attention on the small percentage that do. But by shifting our focus, and creating micro-commitments for those that don't, we open up big opportunity to increase our conversions. I detail an example in this episode.
2020-05-2104 minUnconventional MarketingWhat If Facebook Ads Stop Working?A fear for many business owners, entrepreneurs, and marketers is what happens if a strategy that works TODAY, stops working TOMORROW. In this episode, I dive into this concept, and how flipping your thought process can completely transform your mindset around this topic.
2020-05-1803 minUnconventional MarketingTargeting By AssociationNext time you launch an advertising campaign, try this technique. In this episode, we dive into a unique way to reach your target audience. Not by targeting what your product is about, but by targeting what the people who would like your product ALSO like.
2020-05-1403 minUnconventional MarketingPersonalization > AutomationHaving automation in your business is important. But NOTHING beats a personal approach, when it comes to communicating with leads and customers. Once they realize a REAL person is on the other end, you'll be amazed at the effect it can have on your bottom line. We discuss in this episode.
2020-05-1103 minUnconventional MarketingDoes This Ad Look Like An Ad?Sometimes your ads should definitely look like ads, to capture the attention of people searching for something. But in many cases, if the answer to this question is YES, you should reconsider publishing your ad. In this episode, we dig into why, and examples of what ads tend to perform best.
2020-05-0402 minUnconventional MarketingIs It Good or Is It Bad? We Never Really Know...A bit of a different episode today, where we're talking philosophy! Something I've really gotten into that past 4-5 years. I discuss philosopher Alan Watts, and what he said about how we view events (good versus bad). Super intriguing stuff here, which may change how you view events in your life and business.
2020-04-2705 minUnconventional MarketingThis Trick INSTANTLY Makes Ads More EffectiveI noticed a question I'd been getting the last few months, and the marketer in me saw a lesson in it. People have been asking me if my Apple AirPods fall out when I exercise. In this episode, I dig into what research I did next, and how this lesson can INSTANTLY create more effective ads for your business.
2020-04-2704 minUnconventional Marketing"Master Your Motivation"I've always kind of been a sucker for content on motivation, productivity, and time management. Recently I read an interesting blog post that shared some ideas on this topic I had never seen. It was all about looking at tasks as CHOICES, not "must do" items. Here's the link to the article I reference throughout this episode: https://www.smartbrief.com/original/2020/04/how-evolve-managing-time-managing-energy
2020-04-2706 minUnconventional MarketingHow to Curb Skepticism With Your MarketingIt's not 1999 anymore. Nowadays, your target audience is skeptical! They've seen all the bells and whistles. The upsells, the downsells, the fancy videos, and more. You need to OVERCOME that skepticism to succeed. In this episode, we discuss two ways to do that.
2020-04-1406 minUnconventional MarketingWhat if the Positive Outcome Was Completely Different Than You Imagined?One of our team members at Digital Traffic Ace attends Bible Study every Friday night. I recently sat in on one of the meetings, and the topic was really interesting. This is applicable regardless of religion or what you believe in. A unique episode, that explores how we may miss an amazing outcome, if we become too fixated on what we *think* an ideal outcome is.
2020-04-0203 minUnconventional MarketingYour Facebook Audience Has No Clue About ThisWhen we run ads, we forget the people on the other end have ZERO clue about our ad setup. YES... the Facebook algorithm is smart. That said, people are still people, and sometimes we overthink our ad campaigns. I discuss in this episode.
2020-04-0102 minUnconventional MarketingFocus on Top of Funnel"Buy my stuff" marketing is prevalent online these days. But businesses that have a long-term perspective, know how to properly use "top of funnel" content. In this episode, I dive into another marketer's top of funnel content (Maxwell Finn), and also share how we use it in our business.
2020-03-3106 minUnconventional MarketingBackwards Facebook AdsIn this episode, we get into the "weeds" a bit, and talk about a unique way to run your Facebook ads. It's doing the opposite of what most people do with their ads, but can work really well.
2020-03-3103 minUnconventional MarketingStay Busy (sometimes...)I've always prided myself on building flexibility into my days. Recently I had a day where I was absolutely SLAMMED with meetings. I was dreading it, but at the end of it, I felt AMAZING and productive. I explain what happened in this episode.
2020-03-2303 minUnconventional MarketingKnow Your NumbersOne thing I am determined to get better at in my business is knowing my numbers. Not just high level stuff, like what I spent and what I made... but the DEEPER numbers that can drive intelligent decision-making on a front end level. I explain more in this episode.
2020-03-2304 minUnconventional MarketingWe're All Different... and That's What Makes Us SimilarI heard a great quote in college, and I've always remembered it. With the current "social distancing" going on, I was reminded of this quote, and how it can help us in life and business.
2020-03-1803 minUnconventional MarketingThe "Skinny Jeans" Method to Landing a Client in 3 MinutesA buzzword around the marketing world is "automation." And while automation has its place, NOTHING beats personalized, 1:1 communication. I share a recent story about how we landed a client in 3 minutes... and what it has to do with skinny jeans and automation.
2020-03-1804 minUnconventional MarketingThe 3 Phases of Lead MagnetsMost people only focus on generating the cheapest leads possible. Sure, affordability of leads is important... but what's MORE important is generating a lead that is qualified for what you do and who you serve. Almost every lead will fall into one of three phases, no matter what industry you're in. Crafting a lead magnet for that specific phase allows you to generated a QUALIFIED and an AFFORDABLE lead. We discuss in this episode.
2020-03-0904 minUnconventional MarketingDon't Sell Your Product... Sell the Next StepAs marketers and advertisers, we are almost all guilty at times of trying to sell our product or service too quickly. And I'm not talking about taking time to nurture leads and things like that. I'm talking about NOT properly selling the next step BEFORE someone would purchase your product. In this episode, I discuss examples and how to use this to your advantage.
2020-03-0904 minUnconventional Marketing"Free Traffic" is a MythEver hear someone say they don't want to spend money on ads, and prefer to use "free traffic." I'm here to tell you that "free traffic" is a myth. It does not exist, and in this episode, we explore why it doesn't exist, an what you need to know if this is your plan to get visitors to your business.
2020-03-0302 minUnconventional MarketingFrank Kern: "Overwhelm Has Replaced Ignorance."Do you get overwhelmed in your business? Find yourself having so many things you could do, but not sure what to implement? This is super common! In this episode I share something I saw on a recent Frank Kern presentation, and also a lesson I (unfortunately) have to re-learn every few months in my business.
2020-03-0204 minUnconventional MarketingA Quote For When You're AnxiousI think it's safe to say that we all have times where we feel anxious, fearful, or just uncertain. I was recently reading a book, and a great quote stood out about the cause of this. I dive into the quote, how it resonated with me, and how it can help you too (in life and business).
2020-03-0205 minUnconventional Marketing"Done is Better Than Perfect"This is a quote I heard about 10 years ago, and it stuck with me. In fact, any time I share this quote, someone will tell me how it profoundly impacted them. In this episode, I discuss what it means, and even give a real example of this concept in action.
2020-02-2404 minUnconventional MarketingA Slight Tweak in Words Can Equal BIG ResultsI coach youth basketball, and I noticed when I would say something to my team, they wouldn't really listen. So I changed how I said it. Same meaning, just said a different way. Suddenly, they were doing the exact thing they weren't doing before. Fascinating! I discuss this topic and how to use it to get better results in your business.
2020-02-2403 minUnconventional MarketingBeware of Survivorship BiasOver the last few years, I've seen a lot of marketers and entrepreneurs say that going to college is a BAD thing. I strongly disagree with blanket statements like these for many reasons. One is because of the concept of "survivorship bias." I discuss in this episode and why you need to beware of it.
2020-02-1606 minUnconventional MarketingOne Type of Marketing That Can Sell Anything & Never Gets OldThere's one type of marketing you can use that never gets old, can sell anything, and can be used on almost any medium (newspaper, website, etc). It's also something ad networks love to see. In this episode we explore what this is and how you can use it
2020-02-1604 minUnconventional MarketingWe SUCK At Following ThroughA few years back, a mentor of mine told me something *shocking.* As human beings, we only follow through on about 5% of the things we say we're gonna do. I initially laughed this off, then quickly realized how true this is. I explore the topic in this episode, and ways we can combat it.
2020-02-1007 minUnconventional MarketingHere's What I Noticed About Our Most Successful StudentsI recently took a look at some of our most successful students. Who they are, what they've done, and how they've gotten to a massive level of success. I noticed a common theme in virtually all of them, and I share what that is in this episode.
2020-02-1008 minUnconventional MarketingWhy Do Super Successful People Keep Going? Why Can't They Relax?I used to wonder why super successful people never took their "foot off the pedal." After all, if you had millions or BILLIONS of dollars, wouldn't you just relax and enjoy life? I realized it's not that simple, and in this episode, I share the reason I think these people keep going so hard.
2020-02-0306 minUnconventional MarketingA Tweet From a High School Kid Predicted a Super Bowl ChampionMost tweets don't age well, so occasionally it's nice to see one that did. This particular tweet was from a kid in high school in 2013. And even though it has to do with football, there's a business lesson in there as well.
2020-02-0303 minUnconventional MarketingHow Planning to FAIL Can Make You SuccessfulAlmost everything you read tells you to focus on the best outcome. You always hear how positive thinking is one of the keys to helping you achieve your goals. But I recently read a blog post that turned that theory on its head. It discussed why planning to FAIL may actually be a better way to reach your goals. We discuss in this episode.
2020-01-3006 minUnconventional Marketing"What If They Both Work?"When we make decisions, we tend to think in terms of "right or wrong" or "good and bad." Not too long ago, a mentor said something that completely changed the way I think about making decisions. On this episode, I discuss, and how this can help in your business (and life).
2020-01-2804 minUnconventional MarketingTime Tracking to FreedomThe first time I heard "structure equals freedom," it didn't make sense. Now it does, and in this episode, I explain how we've started using time tracking in our company. We did it to improve efficiency and spot new opportunities. But the added benefit is it creates FREEDOM.
2020-01-2806 minUnconventional MarketingBorrowing Strategies From Other IndustriesAs online marketers, we tend to get caught in a bubble of only implementing strategies that other online marketers use. But what if borrowing strategies from completely different industries could help grow your business? We discuss in this episode, and I give an example of something we're doing.
2020-01-2208 minUnconventional MarketingThe "Weird" Way I Create "To-Do" ListsStaying productive is no easy task. If you're like me, you might get overwhelmed sometimes with all your work and personal responsibilities. For me, a calendar was never enough. Things still felt chaotic. So awhile back, I started transferring stuff from my calendar to a handwritten sheet of paper. And it's worked amazing for me. I share the strategy in this episode.
2020-01-2107 minUnconventional MarketingThe Work From Home MythIf you work from home or desire to, you'll wanna listen to this episode. A lot of people think working from home is this glorious, amazing experience. And while it does have many benefits, it has downside too. I'm currently exploring getting an office for a second time, and in this episode, I explain why.
2020-01-2106 minUnconventional MarketingCase Study: One Product, $140k in Sales, NO Experience#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
2020-01-1719 minUnconventional MarketingArmy Vet Shares How He Built a Successful Print on Demand Business#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
2020-01-1719 minUnconventional MarketingHow one Couple Joined SIP as Newbies and Went on to Make over $1000/Day in Sales#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
2020-01-1727 minUnconventional MarketingHow one Disappointing Campaign Turned into an AMAZING Success Story#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
2020-01-1727 minUnconventional MarketingSIP Student Spotlight: From $1000 in one year to $1500 in 7 Days#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
2020-01-1713 minUnconventional MarketingTarget Mapping: Making BIG Goals Bite-SizedWe always hear about goal-setting, but very few of us do it consistently. In this episode, I take you through an exercise. You start with a BIG goal, then work your way backwards, until it's a small HOURLY goal.
2020-01-1408 minUnconventional MarketingJay Abraham's 3 Ways to Grow a BusinessAs marketers and entrepreneurs, we tend to complicate things. We think there's HUNDREDS of ways to grow a business. But in reality, there's only 3. Jay Abraham is famous for speaking about this concept, and in this episode, I dive in to each strategy, and how to apply them to your business.
2020-01-1408 minUnconventional MarketingCreating Your Ideal IdentityIf we want to achieve what we want in life and business, we must be the type of person who achieves those things. Easier said than done. I'm always working at this, and in this episode, I share a strategy I'm using to move closer and closer to my ideal identity.
2020-01-0706 minUnconventional MarketingThe Lifeblood of An Online Business Is...Several years ago, I learned a valuable lesson that I'll never forget. It was a mistake I made, but it led me to a revelation that drives a lot of the actions I take today. To find out what it is, listen to this episode.
2019-12-3104 minUnconventional MarketingDoes Your Marketing Pass the "Mom Test?"Go on any ad platform, and you're likely to see advertising that revolves around the hype of money, houses, cars, and travel. Ambitious goals are good, but I feel you can attract high-quality leads and customers without the "over-the-top" hype. In fact, we've done it for several years. All of our advertising has to pass the "Mom Test." I discuss in this episode.
2019-12-3004 minUnconventional MarketingThe 30/30 RuleYou might know that IMPLEMENTATION is the most effective form of learning... but you might not know how big the ratio truly is.
2019-12-2404 minUnconventional MarketingWhy Do People Expect Such Fast Results With An Online Business?With traditional investments, people are patient. Whether investing in an IRA, an advanced degree, or something else... people know the payoff is far from immediate. But with an online business, people expect to be successful fairly quickly. We examined why, and I believe we found the answer.
2019-12-2405 minUnconventional MarketingParenting & Business: How Do THEY See This Situation?Wouldn't it be great if everyone saw the world EXACTLY how we do? Probably not, but sometimes we have that expectation. I notice this a lot with parenting, and it forces me to ask myself... "How would a child see this situation and how would it make them feel?" Then I can step back and approach the situation from that perspective. The same is true in business, and I discuss in this episode.
2019-12-1805 minUnconventional MarketingWhen "Information Overload" is Actually a GOOD ThingYou hear the phrase a lot, and most people talk about it in a negative way. Truth is, too much information CAN be a good thing. But some of my best ideas come from the consumption of information. It just has to be the right information, consumed for the right reasons. We discuss in this episode.
2019-12-1604 minUnconventional MarketingLessons From an 8-Figure CompanyRecently I was speaking with an 8-figure company, asking them some of the lessons to their success. They shared with me the power of levers, and having multiple ones in your business, to pull at any given time. This is super important when it comes to traffic, lead generation, and marketing as a whole. Take a listen and learn how to create a business that can pull different levers at different times, to generate leads and sales.
2019-12-1204 minUnconventional MarketingSetting Boundaries in Your Life & BusinessWe live in a "reactive" society, where we're expected to constantly respond to other peoples' demands. Setting boundaries for your life and business is so important. Even more important... is dealing with the discomfort of when you implement those boundaries.
2019-12-1005 minUnconventional MarketingA Lesson From Dan KennedySometimes you know a concept and understand it, but it takes someone else articulating it, for it to FULLY sink in. In this episode, I share a lesson from Dan Kennedy on why you should avoid doing the things you see everyone else doing.
2019-12-0304 minUnconventional MarketingHow Blending In Will Make Your Advertising Stand OutI know this concept sounds strange... but the key to making your advertising and marketing STAND OUT... is to actually make it blend in. I explain in this episode.
2019-11-1304 minUnconventional MarketingTwo Lessons I Learned From Grant CardoneIf you're starting or growing a business, it's important to look at the actions people take, not just what they say. It's also important to look at the RIGHT peoples' actions. We discuss in this episode.
2019-11-0605 minUnconventional MarketingBeing Unconventional in Your BusinessOur business tagline is "Unconventional Marketing, Extraordinary Results." Being unconventional makes you stand out. In this episode, I discuss why most of the time, this doesn't work. But when it does, it pays off EXPONENTIALLY.
2019-10-2904 minUnconventional MarketingHow to Stop Procrastinating On Important WorkIf you ever find yourself in the loop of checking email, social media, and everything besides the work you need to get done... this episode is for you.
2019-10-2105 min
Unconventional MarketingWe're Launching a PodcastBy popular demand, we're launching a podcast! We'll be discussing everything about entrepreneurship and online marketing. All types of topics, ideas, experiments, and more. Stay tuned :).
2019-10-1500 min