Shows
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingFinding the right digital marketing agency w/ Dawn PaulIn this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digital marketing agency. They discuss the importance of going beyond just the company's own marketing to get a fuller picture, as well as the top questions to ask during an interview to ensure the best fit.Highlights:How to save time and increase efficiency when looking for an agencyWhat to look for in a digital marketing agencyTips...2023-06-2923 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe challenge of creating next level thought leadership content w/Julie RevelantWelcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really takes to create next-level thought leadership content.Highlights:The impact of having a lean marketing team and the need for a collaborative approachThe importance of setting writers up for successThinking like a journalist when creating contentThe need for C-suite buy-inLearn more about Revelant WritingConnect with Julie on LinkedIn2023-06-0721 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingContent decay and the pitfalls of out sourcing to freelancers w/Emilia KorczynskaOn this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Amelia and Jeremy discuss why it’s important for marketing leaders to do some of the “grunt work” of content creation, and when it’s appropriate to outsource work to freelancers.Highlights:The risks associated with outsourcing top of the funnel content to a freelancer who isn’t familiar with the productThe importance of investing time in activities that move the needle mostThe value of having a marketing leader do some of the gru...2023-05-2329 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe impact of AI & SEO Content Marketing w/Ulf LonegrenIn this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore the impact of AI on content marketing and SEO. They discuss how AI is changing the landscape of content marketing, how AI tools can be used to generate content, and the implications of AI for SEO and web traffic.Highlights:How AI is changing the landscape of content marketing and how it can be used to...2023-05-1234 min
Creating The Greatest ShowYour Podcast’s Point of View - Jeremy Shere - Creating The Greatest Show - Episode # 041Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation. Takeaways:As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”. Consider your own limit...2023-05-1250 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMoving beyond marketing to early adopters w/ Nick WassenbergOn this episode of The B2B Content Show, host Jeremy Shere speaks with Nick Wassenberg, Vice President of Marketing at Fulcrum . Nick and Jeremy discuss how to move beyond marketing to early adopters, and how to craft content that is tailored to different customer personas. Highlights:How to create a niche within a niche of manufacturing with targeted content Different customer expectations for service level and product features The importance of listening to customers and understanding the full value of your product Learn more about FulcrumConnect with Nick on L...2023-03-0811 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingB2B Branded Content Marketing w/ Katelyn HolbrookThis week on The B2B Content Show, host Jeremy Shere speaks with Katelyn Holbrook, Executive Vice President & Managing Director of V2 Communications. In this episode, Katelyn and Jeremy explore what branded content is, how it has evolved, and the value it brings to companies. Katelyn also draws on her experiences in the podcasting industry to explain how to build an audience and the importance of content and promotion. Highlights: - The value of branded content- Challenges for B2B brands to create branded content - Building an aud...2023-02-2318 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBrand marketing vs. product marketing w/ Stephanie BarbosaStephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing.Highlights:Difference between brand marketing and product-centered marketing and why it mattersHow and why thought leadership plays a central role in brand marketingStrategies for producing high-level thought leadership contentLearn more about Conquest PlanningConnect with Stephanie Barbosa on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your...2021-12-0315 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMarketing to a multi-sided marketplace w/ Bryan ClaytonBryan Clayton, CEO & Cofounder of GreenPal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about Highlights:Marketing to a multi-sided marketplace (consumers and service providers)Removing friction between you and your customersLearn more about GreenPalConnect with Bryan Clayton on LinkedIn & InstagramThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy f...2021-12-0217 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingCultivating end-users as evangelists w/ Leslie TylerCultivating end-users as evangelists w/ Leslie TylerLeslie Tyler, VP of Sales & Marketing at Edulastic, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about cultivating end-users of your product or service as evangelists.Highlights:Joining your audience’s communityUsing Twitter to engage with teachers and solicit market dataHow a “freemium” model helps build a user base and turn users into championsStarting an “Innovator Team” to get product feedbackLearn more about EdulasticConnect with Leslie Tyler on LinkedInThe B2B Content Show is produced by Connversa, a b2b cont...2021-11-2315 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingWorking hand in glove with sales w/ Sally LechinSally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.Highlights:How working with sales can help bridge the gap between marketing leaders and end usersMarketing as a sales enablement functionFirst steps towards better sales-marketing alignmentLearn more about lapetus HoldingsConnect with Sally Lechin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust...2021-11-2209 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingStaying in touch with leads without annoying them w/ James McDougalJames McDougal, VP of Marketing at Paul Davis Restoration, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about staying in touch with leads without annoying them.Highlights:Reading the signs to know when to cut a sales presentation shortWhy listening matters and how to improve listening skillsWhy you need to know what your customers don’t like about youLearn more about Paul Davis RestorationConnect with James McDougal on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase yo...2021-11-1820 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMaintaining consistency across multiple channels w/ Allyson HavenerAllyson Havener, VP of Marketing at TrustRadius, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the importance of consistency across multiple marketing channels.Highlights:Strategies for maintaining consistency across various channelsThe dangers of “over-fluffing” your messageThe benefit of doing a content auditLearn more about TrustRadiusConnect with Allyson Havener on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on A...2021-11-1715 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingGetting strong returns from influencer marketing w/ Araks NalbandyanAraks Nalbandyan, Director of Digital Marketing at 10Web.io., talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about influencer marketing.Highlights:How Araks and her team cultivated relationships with influencers in their industryFinding influencers in your industryMeasuring influencer marketing ROILearn more about 10Web.ioConnect with Araks Nalbandyan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. S...2021-11-1613 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe value and power of authenticity in marketing w/ Carol BettencourtCarol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity.Highlights:How Carol defines “authenticity”The intersection of authenticity and usefulnessAuthenticity drives a sense of purposeLearn more about ChyronConnect with Carol Bettencourt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more info...2021-11-1218 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingEarning trust with well-researched content w/Stephanie O'MalleyStephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.Highlights:Using data and backing up claims to create content that your audience trustsHaving internal subject matters experts write contentWhy so much content doesn’t engender trustsWhy having trustworthy content mattersLearn more about Calero-MDSLConnect with Stephanie O'Malley on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your id...2021-11-1115 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingSocial exchange theory w/ Blake BayardoBlake Bayardo, VP of Marketing & Communications at RevoTRAC talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about social exchange theory.Highlights:Defining social exchange theoryHow Blake and his team use social exchange theory to build relationships with decision makersFirst steps toward making your marketing more personalizedLearn more about RevoTRACConnect with Blake Bayardo on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.2021-11-1012 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingVoice of Customer strategy w/ Robert HelstromRobert Helstrom, Sr VP of Marketing at Sightly, a digital marketing technology and services firm, talks Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about developing a Voice of the Customer program.Highlights:The value of Voice of the Customer program feedback and strategies for using the dataHow the program enables Robert and his team to learn more about their market and audienceThe first steps toward creating a Voice of the Customer ProgramLearn more about Sightly Connect with Robert on LinkedInThe B2B Content Show is produced by Connversa, a...2021-11-0918 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingEducating a new audience w/ Josh ReeseJosh Reese, Senior VP at Paramount & Co. talks with Jeremy Shere, founder of Tribal Knowledge Podcasting, about marketing to a new sector.Highlights:How Josh and his team connect with athletic directors, facility managers, and other members of their niche audienceStrategies for educating a new audience with case studiesLearn more about Paramount & Co.Connect with Josh Reese on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers...2021-11-0812 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingIdentifying and engaging the most valuable targets in your audience w/ Richard GrieserJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan. Highlights:How Richard and his team identify the most valuable targetsUsing white papers as a lead magnetThe difference between white papers and blog posts Learn more about Sales Boomerang Connect with guest on LinkedInDownload the Sales Boomerangwhite paper “Cracking the Code”The B2B Content Show is produced by Connversa, a b2b content agency that helps you sho...2021-10-2914 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMeeting buyers on their own terms w/ Janet JaiswalJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Janet Jaiswai, VP of Global Marketing at Cloudbeds.Highlights:Avoiding jargon and marketing acronyms when talking to customersHelping buyers better understand their challengesHow accelerated digital transformation has affected buyer expectationsLearn more about CloudbedsConnect with Janet Jaiswai on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com...2021-10-2914 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingGetting a wary, tech-savvy audience to trust your claims w/ Prannay SethiJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Prannay Sethi, VP of Marketing at Interfaceware, a company that helps healthcare organizations integrate data.Highlights:The value of being transparent and not overpromisingFocusing on quality of leads over quantityHow honesty and transparency results in long-term customer retentionLearn more about InterfacewareConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.2021-10-2815 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHelping prospects become thought leaders w/ Michele ReisterJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Michele Reister, VP of Marketing at Zaloni.Highlights:The benefits of featuring prospects and helping promote their personal brand“No pitch” demosThe value of doing regular content auditsLearn more about ZaloniConnect with Michele Reister on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more...2021-10-2713 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingUsing podcasting as a recruiting tool w/ Charlie HorningJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Charlie Horning, VP of Sales & Marketing at Rootstrap.Highlights:Calibrating language and focus to fit a buyer personaUsing podcasting as a recruiting toolHow podcasting allows for longer-form contentLearn more about RootstrapConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more...2021-10-2618 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHow getting to know your buyers sharpens your messaging w/ Nicole LindenbaumJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Nicole Lindenbaum, VP of Marketing at Teampay.Highlights:Educating your audience about a new technology or way of doing thingsHow cultivating end-user champions can influence decision-makersUsing customer testimonial to make change seem less riskyLearn more about TeampayConnect with Nicole Lindenbaum on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like...2021-10-2415 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingWhy most leaders are poor communicators w/ Paul GloverJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Paul Glover, the No-B.S. Work Performance Coach and the author of WorkQuakeHighlights:Why most leaders lack solid communication and engagement skills and why it mattersHow leaders can learn to become better communicatorsWhat marketers can learn from leadership communication techniquesLearn more about Paul’s No-B.S. Work Performance coaching Connect with guest on LinkedInBuy a copy of Paul’s book, WorkQuakeThe B2B Content Show is produced by Connversa, a b2b content agency that helps...2021-10-2222 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingLinkedIn marketing strategy w/ Diana MulhallJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Diana Mulhall, Assistant VP of Content Marketing at FinLocker, a fintech company whose financial fitness app prepares consumers for a mortgage and for home ownership.Highlights:Using LinkedIn to connect with prospectsStrategies for building thought leadership on LinkedInMining LinkedIn for prospect pain pointsLearn more about FinLockerConnect with Diana Muhall on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special s...2021-10-2119 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingSegment your audience to drive content ROI w/ Dave SavoyJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Dave Savoy, VP of Marketing at 1-800Accountant, an online accounting and accounting consultation platform for freelancers and solopreneurs.Highlights:Creating timely contentGeotargeting to get most value from contentTesting content types for effectivenessLearn more about 1-800Accountant Connect with Dave Savoy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on A...2021-10-2013 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingUse podcasting to crowdsource industry insights w/ Megan Sawle and Chris SienkoJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Megan Sawle, VP of Research & Marketing, & Chris Sienko, host of “Cyber Work with Infosec” podcast, both at InfoSec, a cybersecurity education company.Highlights:Why Megan puts a premium on content that’s not about the companyHow Infosec uses its podcast to crowdsource ideas and information about the cybersecurity industryHow the podcast drives businessLearn more about InfoSecConnect with Megan Sawle on LinkedInConnect with Chris Sienko on LinkedInCheck out the Cyber Work podcastThe B2B Conte...2021-10-1922 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe content advantage of adopting a strong point of view w/ Danny GreerJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Danny Greer, Director of Marketing at Close, a CRM built for sales teams.Highlights:The content marketing advantage of adopting a strong point of view about salesCultivating a “raw and real” writing styleUsing podcasting to keep employees engaged and informedLearn more about CloseConnect with Danny Greer on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you...2021-10-1819 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMaking a blog and podcast work together w/ Wafa Sayeed-IrtizaJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Wafa Sayeed-Irtiza, VP of Marketing at ACTO, an omnichannel education platform for life sciences.Highlights:Using a podcast to publish a variety of opinions and insights on industry trendsPublishing content across channels to appeal to people with different learning preferencesStarting simply with podcastingLearn more about ActoConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like...2021-10-1515 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingLeveraging user interviews to define your audience w/ Laura VestalJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Laura Vestal, VP of Marketing at Invisibly, a company that enables people to take control of and make money from their personal data.Highlights:Educating customers about “data empowerment”Creating content that’s uniquely useful for your audienceRooting marketing decision in strategy & product analyticsLearn more about InvisiblyConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like...2021-10-1415 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingPodcasting strategy w/ Whitney BurgessJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Whitney Burgess, VP of Marketing and Strategy at MPH/Team SI.Highlights:Mixing traditional and digital marketingPodcasting as a thought leadership and networking toolAdvice for marketing teams thinking about starting a podcastLearn more about MPH/Team SIConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast...2021-10-1313 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingRepurposing content for multiple channels w/ Michael O’ConnellJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing.Highlights:The value of repurposing content throughout multiple channelsFocusing educational content on telling the customer storyThe benefits of Zoom’s webinar platformGating vs. not gating contentLearn more about Anyroad Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust...2021-10-1222 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingIntegrating video into your content marketing strategy w/ Jim DicsoJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jim Dicso, CEO at SundaySky, a video platform providor.Highlights:Why video is better for recall than textTips for integrating video into your overall content strategyThe value of video for talent acquisitionLearn more about SundaySkyConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast...2021-10-1119 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingEarning trust by being a content therapist w/ Elizabeth IrvineJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Elizabeth Irvine, VP of Marketing at MarketMuse.Highlights:· How to stand out in the exploding martech landscape· Strategies for controlling the customer journey· Designing content to deliver ROI· Building trust and relationsihps with prospects through contentLearn more about MarketMuseConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you...2021-10-0822 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingUsing humor to connect with your audience w/ Kari HansonJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kari Hanson, VP of Marketing at Spiro, a sales platform designed for supply chain.Highlights:Why Spiro is trying to kill the CRMWhy it’s worth marketing to end usersUsing humor and inside jokes to attract readersLearn more about SpiroConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Ho...2021-10-0716 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingConnecting with purpose-driven leaders w/ Adrian GershomJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in Illinois.Highlights:Developing credibility & trust to connect with purpose-driven leadersEarning trust with an audience by joining their communityEmpowering your audience by building tools for them Learn more about cchange Check out B Local IllinoisConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b co...2021-10-0518 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingTech + human element to drive business growth w/ Josh AllenJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Josh Allen, VP of Marketing at Location3.Highlights:Combining technology with the human element to drive businessUnderstanding the needs of individual franchiseesHelping franchisees integrate marktech and adtech platformsLearn more about Location3Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more...2021-09-3017 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingUsing intent data to drive marketing strategy w/ Jamie WalkerJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Walker, SR VP of Marketing at Keyfactor. Highlights:Using intent data to drive marketing and marketing/sales alignmentRecognizing buying intent signalsUpdating and validating buyer personasLearn more about KeyfactorConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.2021-09-2917 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHyper-personalized marketing w/ Jamie TurnerJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Turner, an author, professor, and CEO who specializes in leadership.Highlights:The art and science of hyper-personalized marketingAuthenticity in advertisingHow 1-to-1 marketing works for B2B marketersLearn more about Jamie Connect with guest on LinkedInPre-order Jamie’s latest book, An Audience of OneThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.2021-09-2830 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHumanizing your brand to spark engagement w/ Mason DornerJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Mason Dorner, VP of Marketing at Stax.Highlights:Connecting with busy small business ownersThe strategy behind company leaders appearing on podcastsLeveraging your CTO to connect with tech prospectsForegrounding the people behind your brand to forge emotion connection with your audienceLearn more about Stax Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.2021-09-2619 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMaking cold (or semi warm)-calling work w/ Polly TraylorJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Polly Traylor, VP of Marketing at Komprise.Highlights:The continuing relevance of the good old-fashioned phone callThe wisdom of not always talking about your solutionPosition your company as a trusted resource that has more to offer than your products and servicesLearn more about Komprise Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust y...2021-09-2426 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingAuthentic messaging with remotely recorded video w/ Jennifer BurakJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jennifer Burak, VP of Marketing at Socialive. Highlights:Leveraging video as a talent acquisition toolProducing authentic videos that resonated with your audienceEngaging different audience personasUnderstanding who your audience is and what they care aboutBeing more vulnerable and less transactional Learn more about SocialiveConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.2021-09-2322 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBuilding trust with prospects w/ Ned CaronJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ned Caron, VP of Marketing at Gray Associates. Building trust with prospectsHow building trust better positions your brand as a thought leader“Data-informed” vs “Data-driven”Learn more about Gray Associates Connect with Ned on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.2021-09-2221 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingAchieving authentic engagement through educating your prospects w/ Dana Freker DoodyJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Dana Freker Doody, VP of Marketing and Communications at JUNO. The value of being authentic in brand developmentEducating sales teams about the buyer experienceThe importance of building the right teamLearn more about JUNO Connect with Dana on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more info...2021-09-2118 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMeeting prospects where they are w/ Kortney OsborneJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Kortney Osborne, VP of Marketing at Weave HQ. Meet prospects where they are instead of trying to market everywhereProviding value before sellingUsing Facebook to engage HVAC professionals & electriciansThe continuing value of direct mailWalking through your own sales/buying processLearn more about Weave HQ Connect with Kortney on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you....2021-09-1921 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingFacilitating digital transformation for manufacturers w/ Nancy O'LearyJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Nancy O’Leary, Director of Marketing Strategy at Custom Direct.Highlights:Strategies for getting value from LinkedIn postsDifference between a post and an articleThe benefits of using a content calendarLearn more about Custom DirectConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/pr...2021-09-1625 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingPersonifying your audience w/ Melyssa NocarJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Melyssa Nocar, Sr VP of Marketing at Level Ex.Highlights:Striving to understand and personify the audienceEngaging prospects in ways that align with their goals, values, and prioritiesThe importance of being nimble and collaborativeLearn more about Level Ex Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on A...2021-09-1514 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMaking complex topics accessible for a non-expert audience w/ Amy EndemannJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Amy Endemann, VP of Marketing at Apollo Neuro.Highlights:Making complex science accessible to non-expertsUsing storytelling to make science intelligibleThe marketing value of being a guest on podcastsLearn more about Apollo NeuroConnect with Amy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you....2021-09-1418 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingLearning to speak your prospects' "language" w/ Marilyn MeadJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Marilyn Mead, VP of Marketing at Winmo.Highlights:· How to learn your prospects’ “language”· Recognizing “business triggers”· How the Winmo podcast has evolved to become a valued resource on industry trends Learn more about Winmo Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.c...2021-09-1215 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingStrategies for human connection in a digital world w/ Emily MertzJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Emily Mertz, VP of Marketing at Slice Labs about how their podcast, Freshly Sliced, helps them connect with prospects and have genuine conversations that can lead to business.Learn more about Slice Labs Connect with Emily on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.2021-09-1010 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingCreating crisp, clear, and targeted outreach w/ Caitie CunninghamJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Caitie Cunningham, VP of Marketing and Operations at CMRG, about making your messaging a little “cheeky” and giving it personality.Learn more about CMRG Connect with Caitie on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.2021-09-0816 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBreaking out of the "messy middle" of the buyer's journey w/ Seraj BharwaniJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani Chief Strategy Officer at AcuityAds. Stuff we discuss:Importance of engaging the audience throughout the journeyChallenge of fragmentation Managing the mid-funnel gap. i.e. "The messy middle"Messaging, consistency, and getting over barriers Learn more about AcuityAds Connect with Seraj on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast...2021-09-0520 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingConnecting with prospects through podcasting w/ Jenn SteeleJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Jenn Steele VP of Marketing at Reprise. Stuff we discuss:Making prospects aware of your solution when you don’t fit neatly in a categoryUsing podcasting as an account-based marketing strategyHow engaging with prospects in the context of their online communities provides deep insights into their likes and dislikesLearn more about Reprise Connect with Jenn on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your...2021-09-0311 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMaximizing webinar value w/ Melodie TerryJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike. Stuff we discuss:Focusing webinar content on prospects’ problems and desired outcomea, not on your solutionProducing marketing content that doesn’t feel like a bait and switchWebinar planning strategyHow SupplyPike increased demo requests by 200%The value of giving before taking and providing value before pitching Learn more about SupplyPike Connect with Melodie on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce an...2021-08-3117 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingKilling it with direct mail w/ Chuck MoxleyJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Chuck Moxley Senior VP of Marketing at Mobivity. Stuff we discuss:Mobivity’s webinar strategyThe value of direct mail to cut through the digital noiseConnecting with the people behind the dataChuck’s soon-to-be published book, AndAudience of OneLearn more about Mobivity Connect with Chuck on LinkedIn Pre-order Audience of One on Amazon and download the first chapter for freeThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special...2021-08-2914 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBeing a resource for your customers and prospects w/ Ian FardyJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ian Fardy VP of Marketing at NDC. Stuff we discuss:Becoming a “resource center” for your customers and prospectsHow NDC uses podcasting to foreground the “human side of business”Why it’s OK to take your business seriously but not take yourself too seriouslyLearn more about NDC Connect with Ian on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and tru...2021-08-2715 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBuilding community for prospects w/ Blake AdamsJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Blake Adams VP of Marketing at Florence. Stuff we discuss:Using events, retreats, and virtual roundtables to build community for your prospectsCreating opportunities for engagementHow creating communities and engagement opportunities leads to referralsHow Florence uses podcasting to generate leads, shorten sales cycles, and develop thought leadershipThe marketing value of creating value for prospects before asking for anything in returnLearn more about Florence Connect with Blake on LinkedIn The B2B Content Show is produced by Connversa, a b2b content age...2021-08-2520 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingProviding customers and prospects with vision and knowledge w/ Bill PotterJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Bill Potter VP of Marketing and Sales at Rampiva. Stuff we discuss:Building trust by authentically representing yourself and your product/serviceThe payoff of investing in educating your marketUsing customer feedback and data to give prospects a reasonable expectation of what they can expect from your product/serviceThe value of technical fluency with numbers and data and being able to explain data to non-expertsLearn more about RampivaConnect with Bill on LinkedIn The B2B Content Show is produced by Co...2021-08-1916 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingEarn trust by showing instead of telling w/ Cori WamsleyJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Cori Wamsley CEO of Aurora Corialis Publishing. Stuff we discuss:The benefit of simply talking to people and asking questions without trying to sell them anythingEarning prospects’ trust by showing instead of tellingWhy it’s important to take a stand on issues in your industryLearn more about Aurora Corialis PublishingConnect with Cori on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal custom...2021-08-1814 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingTargeting key decision makers in complex audiences w/ Tim WhitingJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Tim Whiting VP of marketing at Label Insight. Stuff we discuss:Importance of educating your prospectsThe value of webinars for B2B engagementUnique marketing challenges with CPG brands and retailers Learn more about Label InsightConnect with Tim on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/pri...2021-08-1619 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHarnessing knowledge of industry trends to build better solutions w/ Amanda ForgioneJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group. Stuff we discuss:Knowing your prospects’ specific needs within the context of market trendsUsing Slack as a community building channelHow being “other-oriented” is a competitive advantageLearn more about 614 GroupConnect with Amanda on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.co...2021-08-1210 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingStaying on top of evolving audiences in the cannabis industry w/ John ShearmanJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with John Shearman, VP of marketing at Applied DNA Sciences. Stuff we discuss:The value of trade shows for one-on-one engagementThe importance of research and engagement as your audience evolvesUnique marketing challenges in cannabis industry Learn more about Applied DNA SciencesConnect with John on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on...2021-08-1115 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingDifferentiate through data-backed claims w/ Seth GoldhammerJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat. Stuff we discuss:Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problemsCreating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thingGetting to know your end users by simply talking with them, instead of proxies in their marketLearn more about SpyderbatConnect with Seth on LinkedIn The B2B Content Show is produced by Connversa...2021-08-0924 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe benefits of being customer obsessed w/ Tammi HarrisonJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Tammi Harrison, Sr VP of Marketing at the Institute for Integrative Nutrition. Stuff we discuss:IIN’s three-pronged engagement strategy for graduates: education, inspiration, and connectionHow IIN uses social media to connect with graduate and to connect graduates with each otherCreating special moments for prospects to engage Learn more about the Institute for Integrative NutritionConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and g...2021-08-0611 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingTips for intriguing your prospects w/ Edwin OjedaJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Edwin Ojeda, Sr VP of Sales & Marketing at DRG Technologies. Stuff we discuss:The challenges of identifying your top prospects and what will intrigue themKeys to making a first impression with prospects that gets them to biteThe crucial importance of mapping out your prospects’ buying journey and producing content to nurture them along Learn more about DRGConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your spec...2021-08-0429 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingEnabling prospects to champion your offering w/ Marianne CalilhannaJeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna VP of marketing at Data Conversion, Laboratory or DCL. Stuff we discuss:Enabling prospects to make a compelling business case to their superiors for working with DCLThe value of making webinars purely educational, without trying sell participantsIn the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makersUsing simple, direct language instead of marketing jargon and hyperbolePutting the customer/prospect first and allowing their needs and interests to drive contentLearn more about DCL Connect with Marianne on LinkedIn 2021-08-0116 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe pitfalls of assuming that your audience thinks like you do w/ Erica RosenJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite. Stuff we discuss:How connecting with your audience starts with deep listeningBuilding brand durability and customer loyalty by helping customers unlock the potential of a product or serviceThe deep importance of knowing where and through which channels to engage with customers and prospectsLearn more about BioLite Connect with Erica on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get...2021-07-2822 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingStrategies for engaging multiple audiences w/ Ted DillonJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Ted Dillon, director of marketing for Clean Energy Ventures, about strategies for engaging multiple audiences.Stuff we discuss:How CEV markets to three distinct audiences: entrepreneurs, co-investors, and limited partnersThe need to “differentiate your dollars” to engage entrepreneursThe role that education and thought leadership play in engaging investors The limits of data and the value of one-on-one engagementUsing Slack as an engagement channelLearn more about Clean Energy VenturesConnect with Ted on LinkedInThe B2B Content Show is produced by Co...2021-07-2715 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHow being relatable facilitate engagement w/ Kelly PolacekJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelly Polacek, VP of Marketing at Aptimized.Stuff we discuss:How highlighting behind-the-scenes content helps Aptimized engage with prospectsThe marketing value of being relatableUsing LinkedIn to gain insight into prospect language and behaviorLearn more about AptimizedConnect with Kelly on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See...2021-07-2112 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHow audience segmentation drives content personalization w/ Isabella JiaoJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.Stuff we discuss:The value of giving before taking and providing value before pitchingHow marketing-sales alignment helps segment audiences more accuratelyWhy quantitative data is not enough to present a full and accurate picture of your audienceThe power and value of empathy Learn more about FanFood Connect with Isabella on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase yo...2021-07-2016 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThriving During the PandemicJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelli Komondor, president and CEO of K2 Creative, a content, marketing, and branding agency, and creator of the book 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global Crisis. Stuff we discuss:How Kelli got the idea for a book about women entrepreneurs during the pandemicThe central role of resilience in starting and growing a businessHow Kelli managed to start her business during the pandemicKelli’s successful formula for marketing the book and getting it ranked within the top 10 in its category on Ama...2021-07-1416 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingSpeaking your customers' language w/ Kathleen KaagJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.Stuff we discuss:Techniques for earning customers’ trustThe challenges of disrupting an “old-school” industryConnecting with two related but different audiencesLearn more about LoadsmartConnect with kathleen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/priv...2021-07-0623 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingWearing the customer's shoes w/ Jana LassJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jana Lass, VP of Marketing at Censia, about putting yourself in the customer’s shoes.Stuff we discuss:The value of having conversations with customersBuilding a network of subject matter expertsListening to what customers care about instead of nudging them toward a desire conclusionHow Censia’s HR Innovators program provides a platform for HR leaders to talk about their concerns and challenges Learn more about CensiaConnect with Jana on LinkedInCheck out HR BartenderThe B2B Content Show...2021-07-0519 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingEngaging prospects with simple, honest conversations w/ Grant RayJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.Stuff we discuss:Why it’s crucial to put the needs and interests of your audience firstThe power of simple, honest conversations to engage decision makersWhy it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond toThe importance of engaged listening Learn more about Group 14 TechnologiesConnect with Grant on LinkedInThe B2B Content S...2021-07-0115 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingFocus on customer success to reduce churn w/ Michael ColeJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael Cole, VP of Marketing at Everflow, about the benefits of focusing on customer success.Stuff we discuss:Partner marketingThe challenges of disrupting the partner marketing spaceHow to avoid customers being overwhelmed by new features Learn more about EverflowConnect with Michael on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on A...2021-06-2318 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe power of plain English for onboarding new employees w/ Rachel LegoJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Rachel Lego, VP of Marketing at Certus, about the communication challenges related to acquiring companies quickly and onboarding employees. Stuff we discuss:Avoiding corporate jargon in favor of plain English when communication with employeesHow jargon can keep people at arm’s length and undermine the value of what you’re trying to communicateThe importance of listening in having productive conversations with new employees Learn more about CertusConnect with Rachel on LinkedInThe B2B Content Show is produced by Connversa, a b2b...2021-06-2122 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingDE&I Engagement Strategies w/ Coltrane StansburyJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Coltrane Stansbury, VP of Diversity, Equity, and Inclusion at Macmillan Learning about the role that internal communications and employee engagement play in the success of DE&I programs. Stuff we discuss:How to create an atmosphere where all employees can express opinions and ask questions concerning DE&I without fear of being shouted down or fired How Coltrane partners with the internal comms team to craft messaging aimed at including and engaging all employeesThe biggest challenge in getting DE&I initiatives off the groundThe importance of de...2021-06-1618 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingPodcasting for small businesses w/ Christy SmallwoodJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses.Stuff we discuss:Why Christy started a podcast for her businessHow she learned to record, edit, produced, and publish audioHow Christy finds guests for her podcast and why guests are excited to come on the showHow Christy markets the podcastHow the podcast serves Christy as a networking tool, a prospect qualifying tool, and a thought leadership platformChristy’s advice for any small business considering podcasting Learn mor...2021-06-1418 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingStanding out in a highly competitive and regulated industry w Anne FleshmanJeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Anne Fleshman, VP of Marketing at Flowhub, about digital marketing in the tightly restricted cannabis industry.Stuff we discuss:· Why have a diverse array of marketing channels is crucial, especially in a highly regulated industry· How leading with genuine intentions and publishing content that educates and helps customers helps Flowhub cut through the noise· The importance of having quantitative and qualitative strategies for doing market researchLearn more about FlowhubConnect with Anne on LinkedInThe B2B Content...2021-06-0915 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingEngaging virtual & hybrid event participants w/ Jenna LinnekensJeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Jenna Linnekens, CSO and co-founder of Total Brand Experience, about how to make virtual events as engaging and valuable as in-person events.We discuss:· How to get online participants involved instead of being merely passive observers· Why now is a great time for innovation and creativity in the event and experiential marketing industryLearn more about Total Brand Experience (TBX)Connect with Jenna on LinkedInThe B2B Content Show is produced by Connversa, a b2b content ag...2021-06-0623 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe psychology of gift-giving and developing relationships w/ Kris RudeegraapJeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Kris Rudy-grap, co-founder and CEO of Sendoso, about the psychology behind gifting, engagement, and business relationships.Stuff we discuss:Why relationships matter in salesThe fine line between being personable and being overly familiarHow and why sending personalized gifts helps develop relationships Learn more about SendosoConnect with Kris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.2021-06-0217 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingGetting into the buyers' mindset w/ Jason FairJeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Jason Fair, VP of Digital Strategy at WireBuzz, about using personas to get into the buyers’ mindset as they navigate the buying journey.Stuff we talk about:· The 5-step “Momentum Method” that WireBuzz uses to help their clients guide prospects along the buying journey· Why you need to talk about your competitors· The value of narrative structure in designing the buyer’s journey· How WireBuzz uses the Video Marketing Mastery podcast as a thought leadership channel Learn more about WireBuzz2021-06-0121 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe long play of content marketing w/ Chad ReidJeremy Shere, founder and CEO of Tribal Knowledge Podcasting, talks with Chad Reid, VP of Marketing at JotForm, about ...JotForm's multiple audiencesHow Chad and his team use content marketing (and SEO) to generate leadsWhy content marketing requires a long-term strategyThe value of video as a marketing channelLearn more about JotFormConnect with Chad on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast...2021-05-2613 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingProducing compelling thought leadership content w/ Joe LaSalaJeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Joe LaSala, VP of Marketing at Analytic Partners, the value of thought leadership and his strategy for producing quality thought leadership content. We discuss:Joe's definition of "thought leadership"How Joe and his team use data and insights to position Analytic Partners as a thought leaderThe role of thought leadership in the sales cyclesLearn more about Analytic PartnersConnect with Joe on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase y...2021-05-2412 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHow leaders can navigate tricky terrain w/ Suzanne BuchananJeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Suzanne Buchanan, senior principal at Karat Communications, about how leaders can navigate the tricky terrain of taking a political stand or responding to employee demands on matters of social justice.Stuff we talk about:· Steps leaders should take before publicly taking a position on a controversial topic· How leaders can best handle internal pressure to take a political stand· How leaders can acknowledge employee concerns without feeling pressured to give in to unreasonable demands.The B2B Content Show is produced by...2021-05-1924 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingAuthenticity: the secret sauce for employee engagement w/ Scott McInnesJeremy Shere and Scott McInnes, Founder & Director of Inspiring Change, an employee engagement firm based in Ireland, talk employee engagement ...We discuss:Why more than 51% of employees are not engaged at work, according to GallupWhy authentic communication is key to enabling employee engagementWhy podcasting is a valuable tool for employee engagementConnect with Scott on LinkedInCheck out Scott's podcast, Building Better CulturesVisit Inspiring Change onlineLearn about Engage for SuccessThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase...2021-05-1118 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBusiness development through podcasting w/ Ryan AlfordJeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Ryan Alford, CEO and founder of Radical, a marketing firm based in South Carolina, and host of The Radcast, a podcast about marketing, pop culture, and media, about how the podcast drives business growth and has become the main marketing engine for the company.We discuss:Why Ryan chose podcasting as his company's main marketing channelThe strategy behind how Ryan uses podcasting to drive revenueHow Ryan developed the podcast's tone and styleRyan's advice for businesses on the fence about podcastingConnect with Ryan on LinkedIn2021-05-0629 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingNailing digital transformation w/ Howard TierskyHoward Tiersky, CEO of FROM, The Digital Transformation Agency, and author of the WSJ Bestseller Winning Digital Customers, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about remote employees, the value of podcasting as a marketing channel, why webinars might be overrated, and much more.Buy Howard's book, Winning Digital CustomersDownload the first chapter for free!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you....2021-04-2226 minB2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBack to the basics w/ Lindsey KarbergLindsey Karberg, VP of Marketing at Verana Health, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about why she's invested more in fostering thought leadership ... and how an increased focus on PR and on blogging has helped the company leverage one of its most valuable assets--the knowledge, experience, and expertise of it's roster of MDs and PhDs.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast...2021-04-2019 minB2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingPlugging prospect "leakage" w/ Melissa AlvaresMelissa Alvares, VP of Marketing at MindBeacon, talks with host Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about:The value of educating people seeking information about help with anxiety, depression, and other mental health issues about how online therapy works and why it works ...The marketing value of supporting claims with data ...The danger of trying to convert prospects who aren't ready ...And much more!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get...2021-04-1527 minB2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingWhy you need to get to know your customer base w/ Marissa FerraraccioDo you know what your customers and prospects need and want ... or do you just think you do?Marissa Ferraraccio, VP of Marketing at Anne Arundel Dermatology, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about how customer research helped her team change their messaging to better align with patients' needs and desires.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast...2021-04-1220 minB2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingMarketing agility w/ Cindy O'KeeffeCindy O'Keeffe, VP of Marketing at Gorilla Logic, talks with Jeremy Shere, founder and CEO of Tribal Knowledge Podcasting, about adopting the Agile methodology can help marketing teams become more organized and efficient and be more transparent when discussing projects and deadlines. Learn more about Cindy and her team's Agile approach to content marketing: "Marketing Agility: How it Works What it Means for the Rest of the Organization"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to...2021-04-0820 minB2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingWhy former journalists make great content marketers w/ Emma DunstoneEmma Dunstone, VP of Marketing at Airbase, talks with Jeremy Shere, founder and CEO of Tribal Knowledge Podcasting, about why former journalists makes great content marketers. Ex-journos bring to the table many skills highly coveted in marketing, including storytelling chops, cultivating strong and accurate sources, writing clearly about complex topics for specific audiences, and more.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy...2021-04-0620 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingIntelligent & meaningful content = real engagement w/ Yehuda CagenYehuda Cagen, VP of Marketing at DiCentral, talks with host Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about why true engagement with prospects requires content that's both intelligent and meaningful.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.2021-03-2918 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingKnowing your audience w/ Julie MurphyJulie Murphy, VP of Marketing at Commercial Credit Group, and host Jeremy Shere talk about the value of deeply understanding the needs and challenges of your audience.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.2021-03-2517 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingAvoiding employee over-communication w/ Cord HimelsteinJeremy Shere, Founder and CEO of Tribal Knowledge Podcasting, talks with Cord Himelstein, VP of Digital Marketing at Halo, about why too much employee communication can exacerbate disengagement ... How deep engagement in a virtual setting requires "active listening" ... and the importance of establishing and respecting communication boundaries.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.2021-03-0319 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingThe two-way street of engagement w/ Jim BatyJeremy Shere, Founder and CEO of Tribal Knowledge Podcast, and Jim Baty, CEO of Sauter, Baty & Bloomquist and Executive director of the Concrete Foundations Association, discuss how deep engagement results from stakeholders--in this case members of the Concrete Foundations Association--giving back to the organization. To foster that level of engagement, Baty and his colleagues design events specifically geared to encourage new members to participate and develop a sense of ownership in the organization.Connect with Jim on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you s...2021-02-1921 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingHow SDRs can build engagement with prospects w/ Brooke BachestaHost Jeremy Shere and Brooke Bachesta, Senior Manager of Sales Development at Outreach, discuss the finer points of enabling SDRs to engage prospects, including:Signs of disengagement ... The role of relationship building in fostering engagement ...The value of objections ... How Outreach uses podcasting as an engagement channelConnect with Brooke on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com...2021-02-1719 min