Shows
The CMO PodcastJerri DeVard (BECA) | The Black Executive CMO AllianceThis week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk...2025-02-2654 min
Naked BeautyFour Black Moms on Love, Life, and Finding the Right Partner ft. Elaine Welteroth, Debra Welteroth, and Jerri DevardEpisode Description: In this heartfelt episode of Naked Beauty, I sat down with Elaine Welteroth, an acclaimed journalist and founder of Birthfund, along with our iconic mothers for an intimate conversation about motherhood. Elaine and I are deep into our second pregnancies, a time that sparks a lot of reflection, so we thought it’d be great to reflect with the women who influenced us the most: our mothers. We explore the profound wisdom and self-care habits passed down from their mothers and hear their perspectives on what it takes to build a decades-long marriage. This episode is full of...2024-10-1458 min
The Brand InsiderEp. 125 with Jerri DeVard, Founder & CEO, Black Executive CMO Alliance (BECA)This week Steve chats with the Founder & CEO at Black Executive CMO Alliance (BECA), Jerri DeVard.2024-06-0726 min
Marketing VanguardDiversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECAToday, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams. Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of m...2024-05-3028 min
What's Your Story?The Journey to the Hall of Fame with Jerri DeVardJerri DeVard, founder and CEO of the Black Executive CMO Alliance (BECA), shares her background and journey to the Advertising Hall of Fame in this podcast episode. Jerri highlights her experience as an example of the role HBCUs play in shaping top talent and industry leaders. She talks about her transition into the corporate world and the importance of finding her voice early in her career. She shares her experience moving into the C-Suite and how what she enjoyed most about it. Jerri also discusses the significance of being a leader who inspires and supports others, and she offers...2024-04-2546 minThe CMO PodcastCelebrate Black History Month with BECA -- The Black Executive CMO AllianceThis week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3-year-old brainchild of founder & CEO Jerri DeVard, the former CMO of Verizon, ADT and Office Depot.BECA is the only alliance created and composed of Black CMOs and CXOs to address the persistent diversity problems in America’s C-Suites and boardrooms. It has gained momentum in the short three years since its founding; its membership represents a collective market cap of $800 billion.Jim is j...2024-02-2858 min
Future Legends of AdvertisingJerri DeVard and Baldwin CunninghamFrom “the climb” to “the lift,” how two extraordinary marketers lean into their power to achieve results and effect change. See omnystudio.com/listener for privacy information.2023-11-1639 min
Champions of Growth PodcastCrucial Role Black Executive CMO Alliance (BECA) Plays in Diversity, Equity, and InclusionJerri DeVard, founder and board member of BECA, the Black Executive CMO Alliance, joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.2023-08-3020 min
Naked BeautyThe Power of Betting on Yourself ft. Jerri DeVard, Madison Utendahl, Liz Paley, and Malcolm Carfrae“A lot of people are successful because they were just too driven to hear people drown out their dreams. You have to have the strength of conviction, have faith and bet on yourself. If it’s safe and it was that easy, everyone would do it.” - My mother, Jerri DeVard After more than a decade working in the corporate world, I’ve decided to bet on myself and build out Naked Beauty full-time.Tune in as I get some very real advice from four mentors - my mom Jerri DeVard (Black Executive CMO Alliance), Madison Utendahl (Utendahl C...2023-07-101h 00
Naked BeautyLessons in Career Resilience & Self-Advocacy ft. Jerri DeVard aka my MomNavigating your career isn’t always a linear path but if there’s one thing my Mom has taught me it’s to know your worth. My Mom, Jerri DeVard, has truly mastered building the career and future that she always imagined. And her influence on my own ambition to create what I want to see in the world - this podcast included - cannot be understanded. Tune in to revisit my chat with her from 2021, where we sat down to discuss her journey as a senior marketing executive in corporate America (including her job at Revlon!), advocating for yourse...2023-05-0832 min
Marketing TrendsWith Great Data Comes Great Responsibility at TeradataAs the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading. Tune in to learn:What sets Teradata apart from its competitors (03:55)Teradata’s commitment to diversity, equity, and inclusion (10:28)Teradata’s partnership with the New York Giants (28:05)The importance of authenti...2023-01-1845 min
Marketing TrendsThe Power of Unity With Jerri DeVard, Founder, Black Executive CMO AllianceDespite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.Tune in to learn:Background on BECA (3:00) Jerri explains the “BECA Playbook” (11:50) BECA’s emphasis on excellence (25:30)The importance of authentic representation in marketing (27:40)Mentions:“Rebranding a Century-old Business with Kevin...2022-06-2932 min
Black + Corporate Coffee ChatsEpisode 07: Executive Coffee Chat with Jerri DeVard, Founder of Black Executive CMO Alliance (BECA)Tune into our 7th episode as we have a marvelous conversation with All-Star Chief Marketing Officer and founder of the Black Executive CMO Alliance (BECA), Jerri DeVard! Jerri has been a corporate executive for decades, at the helm of marketing for companies including Office Depot, Verizon, Citibank, Nokia, Revlon, and more! She gives words of wisdom that she's collected and created along her career journey. A Harlem native and Spelman alumna, she talks about her authenticity and staying true to herself. Be ready to take notes on this episode! It is a must-listen!2022-03-2448 min
WayMaker Fireside ChatJerri DeVard on Growing Your Brand and Effective Marketing PracticesIn this episode, we have the pleasure of sitting down with Jerri DeVard! Jerri is a marketing master with over 30 years of building and developing brands in many unique industries and has frequented as a Chief Marketing Officer and as a member of the Board of Directors. Aside from her marketing career, Jerri is also the Founder of the Black Executive CMO Alliance (BECA). In this episode, she'll share her career experiences, what has helped her find success and her advice to WayMaker listeners concerning their own journeys.2022-02-1142 minNaked BeautyLessons in Career Resilience & Self-Advocacy ft. Jerri DeVard aka my Mom“People need to reassess what a “dream job” is...what you [really] have to know is what you want.” - Jerri DeVard AKA my MomIn addition to being a fabulous mother and grandmother, my mom just so happens to have decades of experience at Fortune 100 companies as a senior marketing executive. And so for this episode, we sat down to discuss her career journey in corporate America (including her job at Revlon!), advocating for yourself in the workplace, finding a role where you’ll thrive, mentorship, and so much more. Link to Products/Resources Mentioned: ...2021-04-1931 minThe CMO PodcastJerri DeVard | More Than Just A Marketing ProfessionalJerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot.Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences. They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands s...2020-07-2947 min