Shows
Online Marketing Alchemist107. My biggest failed launches (& what I learned from them)In this conversation, Jess shares her experiences with launch failures and the lessons learned from them. She emphasizes the importance of both strategy and energetics in business, reflecting on her personal journey and the evolution of her coaching practice. Jess discusses specific failed launches, the insights gained from them, and how they contributed to her growth as an entrepreneur. She encourages listeners to embrace failures as learning opportunities and to be gentle with themselves during challenging times.Timestamps00:00 Introduction to Launch Failures02:47 The Importance of Energetics in Business06:12 Lessons from the...
2025-05-0224 minOnline Marketing Alchemist106. How to get out of a creative rut with your contentIn this episode, Jess discusses strategies to overcome creative blocks in content creation, emphasizing the importance of engaging with clients, finding one's unique voice, and exploring creative strategies. She shares practical tips for reconnecting with clients, utilizing social media platforms, and nurturing creativity outside of business.Timestamps00:00 Overcoming Creative Blocks03:13 Engaging with Clients for Inspiration06:02 Finding Your Unique Voice08:57 Creative Strategies for Content CreationLet me coach you daily for a year today with Tapped In:https://authenticinfluencemedia.thrivecart.com/tapped-inConnect with Jess Angelini:Instagram https://www.instagram...
2025-04-2511 minOnline Marketing Alchemist105. Make A Scene with Mike GaninoIn this episode of The Online Marketing Alchemist Show, Jess Angelini brings Mike Ganino on! Mike Ganino is the creative force behind some of the world's most compelling speakers and thought leaders. As a speaking coach and creative director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers. Through the Mike Drop Method, he helps others unleash their most authentic and commanding presence on stage. His International #1 Bestselling book -- Make A Scene: Storytelling, Stage Presence, and The Art of Being Unforgettable in Every Spotlight is out now.
2025-04-1036 minOnline Marketing Alchemist105. Make A Scene with Mike GaninoIn this episode of The Online Marketing Alchemist Show, Jess Angelini brings Mike Ganino on! Mike Ganino is the creative force behind some of the world's most compelling speakers and thought leaders. As a speaking coach and creative director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers. Through the Mike Drop Method, he helps others unleash their most authentic and commanding presence on stage. His International #1 Bestselling book -- Make A Scene: Storytelling, Stage Presence, and The Art of Being Unforgettable in Every Spotlight is out now.
2025-04-1055 minOnline Marketing Alchemist104. Q1 Recap & Reflections (2025)In this episode, Jess reflects on her experiences and challenges during the first quarter of the year, sharing insights on personal growth, family time, and the impact of unexpected events like the LA wildfires. She discusses the importance of devotion, quality moments with family, and the lessons learned from navigating both personal and professional life. Jess also highlights her business developments, milestones, and plans for the upcoming quarter, encouraging listeners to reflect on their own journeys and embrace the process of growth.Join Tapped In today: https://authenticinfluencemedia.thrivecart.com/tapped-in Follow Jess on Instagram...
2025-04-0343 minOnline Marketing Alchemist103. Upgrading your social media strategy for your next launchSummaryIn this conversation, Jess discusses how to upgrade your launch strategy using organic social content. She emphasizes the importance of viewing launches as marketing campaigns, the need for a strong mindset, and the significance of maintaining energy and consistency throughout the launch process. Jess also highlights the necessity of refining messaging to resonate with the audience and adapt to changing market dynamics. The conversation provides actionable insights for coaches and entrepreneurs looking to enhance their launch effectiveness.TimestampsChapters00:00 Upgrading Your...
2025-03-2040 minOnline Marketing Alchemist102. The Energetics of BusinessSummaryIn this conversation, Jess and Erin Porter discuss the upcoming Energetics of Business event, emphasizing the importance of blending strategy with inner work. They explore the unique experience of the event, the significance of building relationships, and the need for actionable insights. Erin shares her vision for the event, focusing on creating a space that allows for both integration and tangible takeaways. They also touch on the importance of nervous system regulation, letting go of past failures, and the necessity of having fun in business....
2025-03-0536 minOnline Marketing Alchemist101. 2025 Predictions for the Coaching IndustrySummaryIn this episode of the Online Marketing Alchemist Show, Jess shares her predictions for the online coaching industry in 2025, emphasizing the importance of values in marketing, the rise of audio content, and the significance of collaborations. She discusses the resurgence of in-person events, the need for bingeable content, and the refinement of messaging and positioning. Jess also highlights the importance of personal connections, balancing data with intuition, and the role of AI in business, concluding with a call for responsible business practices.Timestamps00:00 Predictions for 2025 in Online Coaching06:01 The Rise of Audio Content11:51...
2025-02-2732 minOnline Marketing Alchemist100. Celebrating 100 episodes with a juicy Q&A!In this special 100th episode of the Online Marketing Alchemist Show, Jess reflects on her journey, the evolution of her podcast, and the importance of community. She addresses listener questions about navigating challenging times, marketing strategies, and the balance between intuition and strategy in business. Jess emphasizes the significance of patience, the power of podcasting, and the lessons learned throughout her entrepreneurial journey, encouraging listeners to trust their instincts and focus on long-term growth.Join CATALYST today:https://www.authenticinfluencemedia.com/catalyst Timestamps:00:00 Celebrating 100 Episodes05:56 Navigating Heavy Times11:24 Marketing S...
2025-02-0148 minOnline Marketing Alchemist99. Navigating the Meta BoycottIn this conversation, Jess discusses the implications of the Meta boycott for businesses reliant on social media platforms like Facebook and Instagram. She emphasizes the importance of empowerment and self-care during uncertain times, while also exploring the potential of new platforms for business growth. Jess encourages listeners to diversify their online presence and adapt their content strategies to thrive in a changing digital landscape. Additionally, she introduces her Catalyst program aimed at helping individuals effectively market their offers and grow their businesses.Join CATALYST today:https://www.authenticinfluencemedia.com/catalyst Checkout Metricool:
2025-01-2413 minOnline Marketing Alchemist98. When Channeling Content Isn’t Enough: Building Strategy Without Losing HeartIn this conversation, Jess discusses the transition from creating heartfelt content to developing a strategic marketing plan. She emphasizes the importance of building effective campaigns, understanding client engagement, and the need for visibility in marketing. Jess encourages entrepreneurs to embody their unique perspectives and highlights the journey of mastering marketing strategies while maintaining authenticity.Timestamps00:00 From Heartfelt Content to Strategic Marketing06:07 Understanding Client Engagement11:47 Embodying Your Unique PerspectiveJoin CATALYST today:https://www.authenticinfluencemedia.com/catalyst C...
2025-01-2222 minOnline Marketing Alchemist97. 5 posts to make before the end of 2024In this episode, Jess discusses essential marketing strategies for online business owners as they prepare for 2025. She emphasizes the importance of creating a comprehensive marketing calendar, reflecting on the past year, and setting actionable goals for the upcoming year. Jess provides valuable insights on content creation, personal branding, and audience engagement, encouraging listeners to share their experiences and predictions as they transition into the new year.Timestamps00:00 Introduction to Strategic Marketing for 202507:55 Key Posts for Online Business Owners Before Year-End16:01 Reflecting on the Year and Setting Up for Success in 2024
2024-12-0620 minOnline Marketing Alchemist96. On the edge of burnoutIn this conversation, Jess Jacobsen discusses her upcoming summit and shares her personal experiences with burnout, motherhood, and the importance of self-care. She emphasizes the need to reassess goals, timelines, and support systems to avoid burnout while navigating the challenges of entrepreneurship and personal life. Jess encourages listeners to prioritize their well-being and create a sustainable work-life balance.Timestamps00:00 Introduction to the Summit and Personal Journey02:50 Navigating Burnout and Work-Life Balance06:07 Reassessing Goals and Timelines08:49 The Importance of Self-Care and Support...
2024-11-0715 minOnline Marketing Alchemist95. 3 habits that have changed my life as a content coach (now that I’m a mom)In this conversation, Jess discusses three habits that have changed her life as a content coach since becoming a mom. She emphasizes the importance of still reaching goals and moving forward despite having minimal time. Jess shares her personal journey in starting her business and finding her true calling. She also talks about the transformation she underwent after becoming a mom and how it changed her outlook and daily actions. Jess then introduces her three non-negotiable habits that have transformed how she does business and shows up in her life. Timestamps00:00 Balancing Goals and Minimal T...
2024-09-1922 minOnline Marketing Alchemist94. I posted a Reel every day for the last 30 days & here’s what I learnedIn this episode, Jess shares her experience of posting a reel every day for 30 days and the lessons she learned from it. She talks about the challenges of being a mom and running a social media-driven business, the importance of growth-style content, and the value of community support. Jess emphasizes the need to prioritize your own brand and develop your voice, the benefits of having a content library of B-roll footage, and the importance of testing new posting styles. She also discusses the significance of quantity and quality in content creation, the importance of saving your ideas and copy...
2024-09-1232 minOnline Marketing Alchemist93. The Art of Letting GoIn this conversation, Jess Angelini shares about the art of letting go in various aspects of business and life. Jess shares her personal experiences and lessons learned from holding onto things for too long. She emphasizes the importance of tuning into your body and trusting your gut when deciding to let go. Jess also discusses the need to align your actions with your long-term vision and the importance of taking intentional action. She encourages listeners to release what no longer serves them and believe that something better is coming."When you're thinking about letting something go, even i...
2024-09-0517 minOnline Marketing Alchemist92. The Magic of Consistent Content: How to never run out of ideasIn this episode, Jess talks about the importance of consistent content creation and how it can help grow your business. She emphasizes that quality does not exist without quantity and encourages listeners to put out enough content to gather data and understand what works. Jess also highlights the need for content support and suggests joining a community or working with experts to generate endless content ideas. She advises listeners to listen to their audience and focus on providing value to their ideal clients. Jess shares strategies for content batching and utilizing B-roll footage to create engaging content. She concludes...
2024-08-3030 minOnline Marketing Alchemist91. How to turn mundane business practices into witchy ritualsIn this episode, Jess discusses how to incorporate witchy rituals into your business practices. She emphasizes the importance of spiritual connection and explores different ways to infuse intention and magic into everyday tasks. Jess shares tips on using visualization, astrology, and tarot/oracle cards to enhance your business journey."You already have the power inside of you that you're looking for from some external source."-Jess AngeliniTimestamps:00:00 - Incorporating Witchy Rituals into Business Practices06:58 - Infusing Intention into Everyday Tasks09:19 - Aligning Business Decisions with Astrology
2024-08-2233 minOnline Marketing Alchemist90. An argument for NOT niching down!In this episode, Jess challenges the idea of niching down in business and argues for the importance of staying true to your vision. She shares her personal experience of being advised to stick to a specific niche and how it led her to self-abandonment. Jess emphasizes the need to trust your intuition and not blindly follow the advice of others, even if they are more successful. She encourages listeners to be specific about their clients and the results they help them achieve, but also to leave space for their own uniqueness and passions."Just because someone has...
2024-08-0122 minOnline Marketing Alchemist89 [Mindset Rest] The Importance of Resting & ResettingIn this episode, Jess discusses the importance of resting and resetting in the online business world. She reflects on the pressure to constantly hustle and achieve massive success, while also acknowledging the need for balance and self-care. Jess shares her personal experiences with launching her program, The Portal, and the challenges she faced during the process. She emphasizes the importance of taking time to rest, reset, and listen to one's own voice. Jess also hints at her plans for audience growth and the development of lower ticket offers in the future."Pay attention to the nudges as...
2024-07-2616 minOnline Marketing Alchemist88. 3 Biggest Content Mistakes During LaunchesIn this episode, Jess Angelini discusses the three biggest mistakes people make with their content during launches. She emphasizes the importance of creating urgency and focusing on one offer at a time. She also highlights the need for energy management and context in content. Additionally, she discusses the lack of strategy and storytelling in content and the importance of being authentic and magnetic. Jess encourages entrepreneurs to step into their CEO energy and work a launch strategy that allows for data analysis and growth."One of the biggest mistakes I see people making in their launches is...
2024-06-2725 minOnline Marketing Alchemist87. Why trying to keep up with social trends is not going to lead to a profitable businessThis episode discusses the importance of focusing on conversion and messaging before prioritizing growth on social media. Jess emphasizes the need to understand and speak to your audience in a way that moves them to action. Jess introduces a three-phase approach to content systems: launch, nurture, and growth. Jess highlights the significance of effectively running a launch campaign and nailing your messaging before focusing on growing your audience. The episode also touches on the importance of being a trendsetter rather than a trend follower and the role of embodiment and CEO alignment in standing out from the crowd.
2024-05-1726 minOnline Marketing Alchemist86. Maximizing the Crucial First Five Days of Your LaunchThis episode discusses the importance of the first five days of a launch and how to maximize them. It emphasizes setting the right intentions and goals, regulating the nervous system, and creating a plan in advance. The first five days are crucial for building connection with the audience, putting the offer out there, challenging your potential client's thinking, and sharing case studies and client wins. It is important to speak to the client's unconscious mind and provide content that resonates with them. The conversation also highlights the need to align the launch plan with personal values and to prioritize...
2024-05-1034 minOnline Marketing Alchemist85. Tight on time? Double down on content.In this conversation, Jess emphasizes the importance of consistency in content creation, especially during busy seasons. She explains that content is the portal through which audience members become paying clients, and it is crucial to stay top of mind with your audience. Jess also discusses the concept of being a 'booty call business owner' and the negative impact it can have on your audience. She highlights the value of attention and intention in content creation and the need to focus on creating core pieces of content. Jess introduces her program, The Portal, which helps entrepreneurs develop a content strategy...
2024-05-0323 minOnline Marketing Alchemist84. I'm calling out the coaching industry's dirty little secret: undervaluing the very people who help us succeed!This episode discusses the undervaluing of team members in the coaching industry. If you’re investing tens of thousands into coaching & mentorship but think you are entitled to cheap yet incredible done for you work, you are part of the problem. I’m SICK of the coaching industry not valuing their teams & contractors! Part of our duty as leaders and coaches who care about building a better and more equitable world is about knowing how to value what we’re doing. Let's dive in!In this episode, we cover:The coaching industry often undervalues the team member...
2024-04-2625 minOnline Marketing Alchemist83. The Top 5 Mistakes Coaches Make With Their Social ContentIn this episode, Jess Angelini discusses the problems she sees most online business owners facing in their social media posts. She identifies five key issues: posts not going deep enough, lack of campaigns, unclear ideal client, not embodying the message, and handing off the message too soon. Jess emphasizes the importance of auditing your own social media and developing a strategic approach to attract and convert the most aligned clients. She also introduces her program, The Portal, which focuses on helping business owners develop their message and create effective campaigns.Key Takeaways:Posts should go deep...
2024-04-1826 minOnline Marketing Alchemist82. Content Creation Secrets for Making the Most of Business EventsIn this episode, Jess discusses how to make the most of attending events and leverage them to create content for your business. She emphasizes the importance of knowing yourself and your energy levels, as well as planning in advance. Jess provides tips on capturing B-roll footage, using tripods and microphones, and strategically planning outfits. She also suggests building relationships with other attendees and using Instagram as a modern business card. Overall, the conversation focuses on maximizing the event experience and creating valuable content.In this episode, we discuss:Know yourself and your energy levels when attending...
2024-04-1128 minOnline Marketing Alchemist81. [Mindset Reset] People are waiting for you to go big so you can change their life!This episode is a mindset reset for coaches and spiritual business owners, reminding them of the importance of their work and the unique value they bring to their clients. It emphasizes the need to put oneself out there and overcome fears of visibility and success. The episode encourages listeners to tap into their unique magic and make a positive impact on people's lives. It concludes with a reminder to optimize their Instagram bio and engage with the podcast.Key takeaways from this episode:Your work as a coach or spiritual business owner is important and needed...
2024-04-0408 minOnline Marketing Alchemist80. Why Content Campaigns are Essential for Coaches Embodying the CEO IdentityIn this episode of the Online Marketing Alchemist podcast, marketing expert and business coach Jess Angelini dives into the importance of content campaigns for coaches looking to embody the CEO identity and grow their businesses. Jess shares her insights on how a well-structured content campaign can help you bring in new clients, achieve your launch goals, and scale your business effectively.Key takeaways from this episode:Content campaigns are more than just ad campaigns; they are organized, organic strategies designed to drive revenue and create awareness.As a coach and CEO, it's essential to approach your...
2024-03-2823 minOnline Marketing Alchemist79. 31 Lessons On My 31st BirthdayIn this episode, Jess shares 31 lessons she has learned throughout her life and business journey. These lessons cover various topics such as spirituality, setting boundaries, embracing change, and prioritizing joy. Jess emphasizes the importance of continuous self-work, honoring gut instincts, and letting go of toxic relationships. She also encourages listeners to capture memories, spend time outside, and build a supportive village. The episode concludes with a reminder to prioritize joy and live in the present moment.Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507Connect with Jess...
2024-03-2123 minOnline Marketing Alchemist78. The Energetics of Business with Erin PorterIn this conversation, Jess interviews Erin Porter about the energetics of business and her upcoming event, the Energetics of Business Live. They discuss Erin's journey to understanding the importance of energetics in business and how it can impact success. They also highlight the experiential elements of the event and who the event is lined up for. Erin shares her recent obsession with pink cargo pants and the book she gifts most, The Five Personality Patterns.Takeaways:Understanding the energetics of business is crucial for success.The Energetics of Business Live event offers an experiential and integrative...
2024-03-1435 minOnline Marketing Alchemist77. I'm back! Welcome to the Online Marketing Alchemist Show!Welcome to the Online Marketing Alchemist Show!On this episode, Jess Angelini is sharing how the podcast is shifting, updating you on some major life changes since the last episode was published, and what you can expect from this show moving forward.On the Online Marketing Alchemist podcast, online business owner, marketing alchemist, social media content strategist, former social media agency owner, and somatic & energetic coach, Jess Angelini shares her best strategies for how entrepreneurs can use their social media to bring in clients....
2024-03-0736 minOnline Marketing Alchemist76. A life update & Taking a break from the podcastOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the importance of not getting lost in the coaching you’re getting, reconnecting to the vision that was placed in your heart for a reason, and why she is taking a short break from the podcast. Hear what she is doing over the coming months to connect with her own spirit and why.“Never lose sight of your own vision. It's extremely important for you to learn how to take somebody else's systems and coaching and integrate it into your vision.”-Jess...
2022-05-1218 minOnline Marketing Alchemist75. The hidden cost of delaying taking action on your social media.On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses that there is a cost to every decision you make. A lot of times there are hidden costs to not taking the action steps we know we need to take. She goes into depth on how content creation and marketing needs to be one of your main jobs inside your business as the business owner. Also, stay tuned to hear about how busy work is a trap and will keep you stuck. It will keep you so stuck that you will not grow your business. ...
2022-05-0521 minOnline Marketing Alchemist74. 3 outdated strategies you might be using on social media that are hurting your bottom line.On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the 3 outdated strategies online coaches and spiritual entrepreneurs can stop doing to help shift into what’s needed now on social media. She goes into depth on how having a mindset around social media as a throwaway task to be delegated to an unpaid intern is directly affecting your bottom line. Also, stay tuned to hear about how focusing on old school facebook & email marketing only just won’t cut it anymore. You cannot ignore how social media is evolving! “Right now, social media is...
2022-04-2828 minOnline Marketing Alchemist73. Work with me 1 on 1 (for a limited time)!On this episode of Social Strategy Slayer, Jess Jacobsen Angelini is excited to announce something she’s never done before… For a limited time, she is offering options to work with her one-on-one! She has six different options for the different problems you might need solved in your business. Jess is talking about all six options on today’s episode to help you decide what option might be best for you. If you aren’t sure, feel free to DM Jess on Instagram letting her know what you’re considering and what your goals are and she is happy to help ma...
2022-04-2130 minOnline Marketing Alchemist72. The 1 simple system that helps our clients create a content library in less than 2 months!On this episode of Social Strategy Slayer, Jess Jacobsen Angelini gives you a bit of insight on how she and her clients are able to create whole libraries of social media content from one simple system. She clarifies what exactly a Core Piece of Content (CPC) is, and how utilizing live video simplifies the creation process and will help in the algorithms. Also, stay tuned to hear about how this system sets you up for quick repurposing and is 100% scalable as your team grows. “It’s not as easy as just sitting down and writing...
2022-04-1416 minOnline Marketing Alchemist71. Why Instagram’s big announcement is going to make things even more competitive for your business.On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses Instagram’s latest update: the favorites and following feed options. Yep, the chronological feed is back! Sort of… She goes into depth on what this means for your business moving forward. Spoiler alert, things are getting MORE competitive. Social platforms are changing to give the USER what they want, not the business. Also, stay tuned to hear more about how you can start to shift into the future of social instead of trying to keep up with everyone else, are you ready? “I'm saying t...
2022-04-0724 minOnline Marketing Alchemist70. Should you hire someone to take social media off your hands completely? Or keep it in house?On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the temptation to hand off your social media before you may actually be ready to. She goes into depth on how it’s a decision based first and foremost on if you actually have your message and positioning already nailed. Also, stay tuned to hear about how even if your messaging is on lock it’s probably more beneficial to keep your social media marketing in house rather than outsourcing. “If you are not nailing your message yet, how can someone else possibly come in...
2022-03-3113 minOnline Marketing Alchemist69. 3 ways to never run out of social media content ideas!On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses three solid ways to never run out of social media content ideas. She goes into depth on how even though ideal client interviews should be a priority, most business owners let their egos get in the way and avoid them. It may feel basic, but it’s a critical piece to your success. Also, stay tuned to hear how a proven and consistent strategy in tandem with your ideal client work is the KEY to success . “Most business owners undervalue ideal client interviews. They d...
2022-03-2436 minOnline Marketing Alchemist68. 3 Major Missing Pieces of Most Coaching ProgramsOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the three major pieces that she sees are missing in most coaching programs. She goes into depth on how so many programs not only do not offer the proper support messaging and positioning which are critical to the success of your business but many also don’t have systems to actually hold you accountable. Also, stay tuned to hear about how if you are looking for support in filling in these gaps in your business, the doors for One Month to Momentum on Social Media are now open. ...
2022-03-1717 minOnline Marketing Alchemist67. Where I'm taking my business, my 29th birthday reflections & a special offer!On this special birthday episode of Social Strategy Slayer, Jess Jacobsen Angelini sits down and reflects on what she’s learned about herself and her business over the past several months. She goes into depth on where her business is going and what you can expect from her moving forward. Also, stay tuned to hear about a special birthday offer: She’s opening the doors to her best selling program One Month To Momentum. You’re not going to want to miss this opportunity! “If you’re a coach, a lot of what you do requires YOU. It’s your bra...
2022-03-1024 minOnline Marketing Alchemist66. What to Do When Things Aren't Working OutOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini comes to you with a little bit of a different, more personal style episode. She shares vulnerably and transparently about how her most recent launch had no qualified applicants. From there, she goes into depth on a few things that you can do if you have a launch that doesn’t go as well as you had planned. Also, stay tuned to hear about her advice on what to do when it feels like things are just falling apart. “But what I wanna remind you is...
2022-03-0329 minOnline Marketing Alchemist65. How Coach D went from struggling to keep up on social media to doubling her enrollmentOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares an interview with one of her current Social Strategy Accelerator clients, Coach D, owner of Fierce by Choice Studio. During the pandemic Coach D realized how much she loved doing online challenges and classes with her clients and she wanted to scale them to be a permanent fixture in her business. She knew in order to do this she would have to learn the foundations of social media marketing. In this interview Jess and Coach D go in depth on how SSA has helped her go from an...
2022-02-2452 minOnline Marketing Alchemist64. Why Your Ads Don't Consistently Bring You New Fitness/Coaching ClientsOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your social media ad’s don’t consistently bring you new members & clients. She goes into depth on the major recurring issues she sees commonly with her clients social media ads in the fitness & wellness industries: They aren’t positioned to a specific person -and- They haven’t tested and refined their message organically. Also, stay tuned to hear about how you could quickly lose trust & credibility with potential clients just by not having consistent organic content on your social media pages. “If your cont...
2022-02-1728 minOnline Marketing Alchemist63. Why 2022 gets to be the year your fitness business gets a dialed in social media strategyOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how the fitness industry is a 33.25 Billion dollar industry as of 2021. It’s an incredibly saturated market and you need to be able to clearly communicate what makes you different. She goes into depth on how your business depends on you moving out of “survival” mode and shifting into a “thriving” mindset. Social media is a major conscious and subconscious part of people’s buying decisions. It isn’t a “nice to have” anymore. Our businesses depend on us doing uncomfortable things to grow. You need to be consistently runni...
2022-02-1036 minOnline Marketing Alchemist62. How our client used social media to grow her online fitness businessOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares an interview with her client Rachele, owner of the Vfit Studio, after she graduated from Social Strategy Accelerator. They go in depth on how she has been able to generate tons of additional revenue inside her business with her current members and how her and her team have also learned how to bring new members into their business using our SSA strategies. Also, stay tuned to hear how of all the things Rachele and her team learned during their 6 months in SSA, the main thing that she is...
2022-02-0333 minOnline Marketing Alchemist61. Why your fitness business isn't making $$$ from InstagramOn this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the three major reasons fitness business owners struggle to make money from Instagram and how to shift through them. She goes in depth on how having a plan, a social media campaign, and posting with intentionality is critical for success. Also, stay tuned to hear about how you have to believe it is true for you: You CAN make money on Instagram. Your mindset will make or break your success on social media! “Everybody wants to make money from social media, but not ever...
2022-01-2724 minOnline Marketing Alchemist60. Why invest $200+ on a local gym when you can spend $10 on planet fitness? The mindset of investing in yourself.On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the mindset of investing in yourself; Why would anyone invest $200+ on a local gym when they could just spend $10 at a big box gym? She goes into depth on the differences between the cheap solution where you’re left to do it all yourself, versus the larger investment where things are customized to YOUR needs for you to see results quickly. Also, stay tuned to hear Jess’s tips on how to know if you’re making the right investment in a program, coach, etc. through her personal experi...
2022-01-2040 minOnline Marketing Alchemist59. Q&A: Isn’t fitness self explanatory? Why do I need to niche down?On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares a live response to a question in one of her members only Facebook groups. She goes into depth on how fitness is NOT actually self explanatory and niching down your content is how you will attract-in exactly the type of client you want to work with. Also, stay tuned to hear about how your “niche” might not be what you’ve always thought and how you can start to hone in on your real niche in a meaningful way. “Your niche doesn’t necessarily...
2022-01-1323 minOnline Marketing Alchemist58. Are you getting reach with your IG Reels but not generating revenue?On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your Instagram Reels may be getting good reach, but not actually generating revenue or growth in your fitness business. She goes into depth on the three main issues she sees fitness businesses falling into: No clear result or ideal member, Cookie Cutter Content, and no real urgency or incentive. Also, stay tuned to hear about how it takes something very different than keeping up with the latest social media features to actually convert followers to clients. “If you aren’t converting on your c...
2022-01-0634 minOnline Marketing Alchemist57. Instagram trends every fitness business owner needs for 2022On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how with all the new & old features and conflicting information from gurus, it’s hard to know what you need to focus on or even what is going on with Instagram at all. She goes into depth on all 4 different segments of Instagram Video: IG Lives, IG Video, IG Reels, and IG Stories. Also, stay tuned to hear about how the foundational work of nailing your message is absolutely critical for any of these different features to matter at all. “No IG Reel, no has...
2021-12-3039 minOnline Marketing Alchemist54. The 3 best investments I made in my business in 2021On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three best investments she has made in her business this year. She goes into depth on how the tricky part is knowing what you need to invest in at what point and how she definitely struggled with that for a long time. Stay tuned to the end to hear about the best investments in team, technology, and coaching that have been the #1 thing that has led to any growth at all inside of her company. “I just think that everybody has gotta really sta...
2021-12-0914 minOnline Marketing Alchemist53. 5 Posts every fitness business owner should make before the end of 2021On this episode of Social Strategy Slayer, Jess Jacobsen is giving you 5 social media posts that every fitness business owner should make before the end of 2021. She knows firsthand how crazy the holiday season and end of the year can be for business owners, and how creating social media content can be extra challenging during this time. Stay tuned to hear all five post ideas, and then put the time on your calendar to actually commit to them! “At the end of the year, there’s so much going on it can be very easy t...
2021-12-0223 minOnline Marketing Alchemist51. How to get your mind right with Todd Durkin!On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend and client Todd Durkin to talk about how to get your mind right in order to be successful in your business and in your personal life! Todd Durkin is the founder of Fitness Quest 10 in San Diego, CA, an award-winning, 5x Top 10 Gym in the US, where he works with high-profile clientele and elite professional athletes, including more than seventy-five NFL and twenty-five MLB players. He has coached 2 Super Bowl MVP’s, a World-Series MVP, 2 Heisman trophy winners, Olympic gold medalists, MMA World...
2021-11-1853 minOnline Marketing Alchemist50. 50th Episode! How to keep up with content every weekOn this episode of Social Strategy Slayer, Jess Jacobsen celebrates 50 podcast episodes of the Social Strategy Slayer. She goes into depth on exactly how her team has accomplished 50 episodes with ease (Spoiler Alert, it’s good systems & support!). Also, stay tuned to hear about how critical it is to have a deep understanding of the needs and wants of your potential client especially in the hyper saturated fitness market.“Is your client actually resonating with your stuff or are you just posting behind the scenes workout videos, are you just posting client celebration? You’ve gotta make sure y...
2021-11-1125 minOnline Marketing Alchemist49. Facebook becoming Meta, IG updates, & the future of social media. The future is here. Are you ready?On this special episode of Social Strategy Slayer, Jess Jacobsen discusses a number of important announcements that have been made over the past month in the world of social media. She goes into depth on Facebook’s latest news: what exactly is Meta & the metaverse and how it will affect you & your business. Also, stay tuned to hear about Instagram’s most recent app updates including Instagram Video (so long IGTV!) and Instagram Story Links (vanity metrics are officially dead!). “If there’s one thing that’s clear, it’s that the future is now. Social media is not a nice...
2021-11-0450 minOnline Marketing Alchemist47. Reasons why someone WON’T become a customer at your fitness business…On this episode of Social Strategy Slayer, Jess Jacobsen shares some clips from a recent coaching call in her 6-month program: Social Strategy Accelerator for Fitpros. In this coaching call she goes in-depth on some reasons why someone won’t become a customer at your fitness business and what to do in order to shift & avoid that. Also, stay tuned to hear about how you can apply for our November 2021 cohort of Social Strategy Accelerator. After this, doors are closing until 2022, so click the link below to find out if SSA is a good fit for you!
2021-10-2120 minOnline Marketing Alchemist46. Get a new member THIS WEEKEND from Instagram with these 3 simple steps!On this episode of Social Strategy Slayer, Jess Jacobsen gets you in ACTION with 3 simple steps you can take on Instagram & Facebook this weekend to get a new member into your fitness business. She goes into depth on the two major things you need to decide before you make your offer that are critical to its success. Also, stay tuned to hear how you can get your hands on the Canva template that her team uses and is proven to get results. “You don’t need to take a million courses, you don’t need to...
2021-10-1428 minOnline Marketing Alchemist45. What are Incentive Campaigns and how can they bring your fitness business more money?On this episode of Social Strategy Slayer, Jess Jacobsen discusses Incentive Campaigns and how they work to bring paying members into your fitness business. Incentive Campaigns are the #1 thing getting her clients results right now on Instagram and Facebook! She goes into depth on how to develop an effective Campaign Offer that actually creates urgency for your followers to take action with you. Also, stay tuned to hear about how shifting your mindset, having a willingness to try new things and take action even when things make you uncomfortable, is what you need to get to your next cut...
2021-10-0727 minOnline Marketing Alchemist44. How to move through content burnout in 24 hours or lessOn this episode of Social Strategy Slayer, Jess Jacobsen discusses how there are going to be points in your business when you feel content burnout, otherwise known as writers or creative block. This is totally normal and even she experiences it from time to time. She goes into depth on five different tips you can implement to get you through these blocks in 24 hours or less. Also, stay tuned to hear a major misconception about the content creation & content consumption cycle and what to do about it. “If you’re not deeply connected to the re...
2021-09-3017 minOnline Marketing Alchemist43. From personal trainer to 7 figure online business owner with Anna Renderer!On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend Anna Renderer to talk about how she went from being a personal trainer in someone else’s gym to a PopSugar internet sensation to a 7 figure business owner. Anna and her husband Vito La Fata own Legacy Brand Creator where they mentor experts, coaches and service providers on how to transform their expertise into an automated signature system, coaching program, and online courses.In this interview, Jess & Anna dive into:What gave Anna the itch to break free of personal training & star...
2021-09-2359 minOnline Marketing Alchemist42. 3 reasons your social media isn't bringing revenue into your fitness businessOn this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main things she sees fitness business owners missing the mark on that are stopping them from bringing in revenue from their social media. She goes into depth on how your bio is a critical piece in the puzzle. Also, stay tuned to hear how to avoid being seen as a booty-call entrepreneur.“If you are only showing up when you're launching, making a new offer, or you have a new special this becomes what I call the “booty call entrepreneur.” This feels like you're just like h...
2021-09-1620 minOnline Marketing Alchemist40. How to know when to hire social media support for your fitness businessOn this episode of Social Strategy Slayer, Jess Jacobsen discusses the ins and outs of how to know if now is a good time for you to hire social media support for your fitness business. She goes into depth on what that will require of you and your existing team. Spoiler Alert, you can’t pass off your social media to someone and think it’s going to just work without you being actively involved. Also, stay tuned to hear her prediction about the future of social media in fitness businesses. “When you’re at that po...
2021-09-0219 minOnline Marketing Alchemist39. Standing out in a saturated marketplace. An Interview with Pat Rigsby.On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with Pat Rigsby to talk about standing out in a saturated marketplace. When her friend and colleague Vito La Fata introduced her to Pat Rigsby, she was blown away by his knowledge, generosity, and COMMITMENT to his audience.Pat Rigsby is a dad, husband, business coach, entrepreneur & author. He’s built over 25 different businesses, including 2 Entrepreneur Franchise 500 award winning franchises. Today he coaches entrepreneurs to create their Ideal Business, one that allows them to earn more, have a greater impact, and enjoy more freedom to live th...
2021-08-2655 minOnline Marketing Alchemist38. How to keep your finger on the pulse with what people expect from fitness businessesOn this episode of Social Strategy Slayer, Jess Jacobsen discusses how the fitness industry is one of the fastest moving industries in the world. She goes into depth on how it’s truly critical for fitness business owners to always be aware of all the industry advancements. Why? Because your clients & members are! Stay tuned for the whole episode to hear about the three specific ways you can implement to be certain you have your finger on the pulse. Don't be so behind that you can't accurately position yourself as the best solution! “You have t...
2021-08-1923 minOnline Marketing Alchemist37. Does Email or Social Media Convert More? A live Q&A session.On this episode of Social Strategy Slayer, Jess Jacobsen shares a live Q&A session from a recent Todd Durkin Mastermind event. She answers questions on whether email or social media converts more and how utilizing features in each social media platform expands your reach. Also, stay tuned to hear about why a single and specific call to action always performs best. “Your organic marketing is touching more people than you think. Often people give up too soon, they say, ‘Jess, no one is watching my Instagram Stories.’ I say okay how many people are wat...
2021-08-1214 minOnline Marketing Alchemist36. How to attract paying customers with educational postsOn this episode of Social Strategy Slayer, Jess Jacobsen discusses how to make the most of your educational content on social media in order to not only grow your community, but to also attract paying customers. She goes into depth on how challenging how people think shifts them into taking action. Also, stay tuned to hear exactly what questions to keep in mind when creating educational content so that you aren’t accidentally attracting in people who are just looking for freebies. “If you want to help people understand why they need you, and why t...
2021-08-0509 minOnline Marketing Alchemist35. How to get people engaging with your social media contentOn this episode of Social Strategy Slayer, Jess Jacobsen takes a question from her audience: How do you get people to engage with your social media content? Spoiler alert, it’s not hashtags. In fact, it has nothing to do with the algorithm. She goes into depth on how getting really, really clear on the specific problem you solve is critical. Also, stay tuned to hear about how like most things in life, you’ve gotta commit to the long game. Consistency over time is the key to building engagement. “This is a long game. An...
2021-07-2921 minOnline Marketing Alchemist34. The #1 thing that's getting our current clients results on social mediaOn this episode of Social Strategy Slayer, Jess Jacobsen discusses the number 1 thing that has been getting her clients the best results on social media right now: storytelling. She goes into depth on how because we as humans experience the world through stories, getting vulnerable and sharing yours is actually a very selfless act. Also, stay tuned to hear about how people connecting with you through your story is exactly what you need for them to choose you over the big box gyms & apps. “One of the things my coach, Jereshia Hawk, shares is: ‘You’re...
2021-07-2217 minOnline Marketing Alchemist33. 3 ways social media is just like fitness!On this episode of Social Strategy Slayer, Jess Jacobsen discusses how the skills that you need to build your body and help other people to build their bodies are the same skills you need to actually commit to and get results from your organic social media. She goes into depth on how, just like fitness, your social media is a long game that requires daily actions and nurturing. Also, stay tuned to hear about your last opportunity to go deep on your social media and get support, accountability, and community within Jess’s program until the end of this ye...
2021-07-1516 minOnline Marketing Alchemist32. 3 Ways to build REAL trust with your audienceOn this episode of Social Strategy Slayer, Jess Jacobsen discusses the trust factor of the Know-Like-Trust trifecta. She goes into depth on how building REAL trust requires you to be authentic, show your face, and speak your audience’s language. Also, stay tuned to hear about how building trust on social media is just like fitness, it’s a long game. “It's the amazon effect: If a client’s like, "You know what, I did it for a month and I quit because I didn’t get the results I wanted in my fitness," what would y...
2021-07-0827 minOnline Marketing Alchemist31. 3 Reasons Your Social Media Audience Doesn't Convert Into CustomersOn this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main reasons why your social media audience may not be converting into paying customers. She goes into depth on what you can do to break through these three major obstacles: your audience doesn't trust you, your audience doesn’t trust themselves, and your audience doesn’t trust your systems and processes. Also, stay tuned to hear about how some of Jess’s real-life clients have taken action to overcome these major obstacles themselves and are creating huge success through their social media campaigns. “The...
2021-07-0134 minOnline Marketing Alchemist30. Why word of mouth can't be the only way you get new membersOn this episode of Social Strategy Slayer, Jess Jacobsen discusses how word-of-mouth referrals aren’t predictable or sustainable enough to be the only way you get new members. She goes in-depth on how YES, of course, they are important, but you need your social media component to be locked in to get those referrals actually converting. Also, stay tuned to hear about how one trainer uses his social media as a word of mouth tool and now has a waitlist as a direct result.“What if you’re losing way more people than you realiz...
2021-06-2420 minOnline Marketing Alchemist29. How Our Clients Consistently Enroll Cold Leads on Social Media FAST.On this episode of Social Strategy Slayer, Jess Jacobsen discusses how her clients consistently enroll cold leads from Instagram and Facebook FAST. She goes into depth on how they are super clear on their brand messaging and don’t get stuck in sh*t that just doesn’t matter. Also, stay tuned to hear about how having a proven strategy that has you focusing on the right things at the right time is KEY. “If you don't understand how to build a social media campaign for your business in 2021, you are behind. I say this wit...
2021-06-1729 minOnline Marketing Alchemist28. Social media isn’t draining, your lack of having a strategy is.On this episode of Social Strategy Slayer, Jess Jacobsen busts the pervasive myth that social media is draining. She says it’s not social media that’s the issue, it’s actually your lack of strategy and intention that leaves you feeling exhausted. Also, stay tuned to hear about the three problems she sees come up regularly with her clients and the mindset shifts you can take to avoid them. “Having a strategy, having a plan is the most important thing you can do for yourself and for your business when it comes to your social media because ot...
2021-06-1023 minOnline Marketing Alchemist27. Why Canva is probably hurting your fitness business more than helping it!On this episode of Social Strategy Slayer, Jess Jacobsen discusses how as a fitness business owner, spending your time & energy designing graphics in Canva could actually be killing your brand. She goes into depth on what you SHOULD spend your time & energy on instead. Spoiler alert, it’s not as complicated as you think! Also, stay tuned to hear about where you can get access to the tested & proven Canva graphic she actually does use. “You are the key to your brand’s success, not a frickin Canva graphic. YOU are the key.”-Jess Ja...
2021-06-0324 minOnline Marketing Alchemist26. How Jasmine P. Green went from $0 to $150k in 90 Days!On this episode of Social Strategy Slayer, Jess Jacobsen revisits her interview with Master Sales Coach, Jasmine P. Green. Jasmine works with aspiring high performers to help them generate $50K-$100K per month using her high-end sales framework. She helps people become the result they seek FIRST creating space for them to manifest it. In today’s episode, she goes into depth on the deep internal work that is required to attract in your dream clients. Also, stay tuned to hear about her Legacy Bundle & The Million Dollar Code Ebook. “My objective now is to get...
2021-05-2744 minOnline Marketing Alchemist24. Why Superhero Syndrome is Killing Your Fitness BusinessOn this episode of Social Strategy Slayer, Jess Jacobsen discusses a trend she sees in so many fitness businesses: Superhero Syndrome. She goes into depth on how as a business owner, you can’t and shouldn’t do it all on your own… How much is your time worth? Also, stay tuned to hear about solutions to this pervasive syndrome; they are probably right at your fingertips if you just ask!“If you are stuck in the business, ask for help. Boom. You are supported, ask for support. I have little messages for myself all over my office a...
2021-05-1325 minOnline Marketing Alchemist23. I had 27+ Social Media Management Clients and None of Them were Getting ResultsOn this episode of Social Strategy Slayer, Jess Jacobsen reflects on her time at an ad agency managing 27 clients at once and how with a portfolio that large, no one gets good results. She goes into depth on how outsourcing your messaging to an agency or social media manager before you are ready is NOT the way to go. Also, stay tuned to hear about the dangers of templatizing your social media messaging, especially in the heavily saturated fitness industry. “Something I see all the time is fitness businesses will buy templates and then the...
2021-05-0623 minOnline Marketing Alchemist22. Why our programs don't focus on teaching HOW TOs- here's what we teach insteadOn this episode of Social Strategy Slayer, Jess Jacobsen discusses why she doesn’t waste her time teaching the “how-to’s” of social media. She goes into depth on how you spending your energy chasing the latest shiny objects in the social media sphere doesn’t truly serve your business. Also, stay tuned to hear about where you actually should be placing your attention instead and how she focuses on that in her programs and courses. “My interest is teaching how to use strategy. Because here’s the truth… there’s always going to be a new feature, ne...
2021-04-2931 minOnline Marketing Alchemist20. Are you losing potential clients to your studio because your social media isn’t clear?On this episode of Social Strategy Slayer, Jess Jacobsen sits down in her car for an impromptu discussion around how hard it has been for her to find a local gym. She goes into depth on why it’s been a struggle and how these issues seem to be widespread on social media in the fitness industry. Also, stay tuned to hear about what tweaks YOU may need to make so that you are actually attracting new members, NOT confusing them. “What is the experience like for your potential customer? When they come to your I...
2021-04-1516 minOnline Marketing Alchemist19. Calling Forward The Leads That Are Lurking In Your AudienceOn this episode of Social Strategy Slayer, Jess Jacobsen discusses ‘lurkers’ in your business. She goes into depth on why they may not be taking action and how you can begin to call them forward in your business. Also, stay tuned to hear how befriending data can be exactly what your social media needs to continue to connect with your audience amidst the flood of other online fitpreneurs. “Sometimes people aren’t ready until they’re ready. When you consistently show up and get more and more clear in your messaging - people will step forward...
2021-04-0817 minOnline Marketing Alchemist18. What is the ROI on organic social media campaigns for fitness business owners?On this episode of Social Strategy Slayer, Jess Jacobsen shares the deets on social media ROI: what does it look like and how to get the best ROI possible. She discusses the power of social media’s ability to make or break a client’s decision to purchase and what you could be doing wrong (or right!). Also, stay tuned to hear how to use grassroots marketing on your social platforms to build community and become much more than a fitness influencer alone. “Your potential customer, client, member is looking at your social media before t...
2021-04-0125 minOnline Marketing Alchemist17. BIG announcement about where I'm taking my business!On this episode of Social Strategy Slayer, Jess Jacobsen drops massive news about the direction of her business. She goes into depth on how ideal client work helped her open up to her true passion. Stay tuned to hear about how you can join in on this new momentum!“My team and I are helping fitness professionals create organic social media campaigns that attract their ideal client.”-Jess JacobsenWant to know if you’re a good fit for our upcoming programs? DM the word “FIT” to @JessJacobsen on Instagram to start a...
2021-03-2520 minOnline Marketing Alchemist16. Hashtags Won’t Bring You ClientsOn this episode of Social Strategy Slayer, Jess Jacobsen passionately discusses why solely focusing on tactics doesn’t matter when it comes to bringing in clients. She explains why ‘going viral’ isn’t going to solve your problems, and how to actually bring leads into your business. Also, stay tuned to hear about a downloadable gift that outlines the #1 thing you need to start converting on Instagram - just for you! “The hashtags are not a magic pill. They are not going to fix your problem of you needing a social media strategy.”-Jess Jacob...
2021-03-1814 minOnline Marketing Alchemist15. 28 Lessons I've Learned Over My 28 YearsOn this special birthday episode of Social Strategy Slayer, Jess Jacobsen shares 28 lessons she’s learned over the past 28 years of life. She discusses her intense journey through past traumas and loss, and how that has led her to seek out healing and guidance, creating alignment in all areas of life. Also, stay tuned to hear the one "guilty-pleasure" she will never ever actually feel guilty about!“You being out of alignment with your values and with what you want is never ever worth a check.”-Jess JacobsenPeople Mentioned:Infi...
2021-03-1156 minOnline Marketing Alchemist13. Quantity vs Quality on Social MediaOn this episode of Social Strategy Slayer, Jess Jacobsen lasers in on the real impact quality and quantity of content has on your business. She discusses how clarity is the true foundation for all business, and the importance of a value-aligned strategy over a follower-aligned strategy when it comes to connecting with ideal clients. Stay tuned to hear how a higher quantity of posts can help you detach from your content and gather critical data and feedback. “Quantity vs quality on social media? It’s a “both-and”. You need to be putting out content consistently & looking at the data...
2021-02-2527 minOnline Marketing Alchemist12. The truth about the "new" IG AlgorithmOn this episode of Social Strategy Slayer, Jess Jacobsen discusses the reality behind the ‘new’ IG Algorithm - and forget what you’ve heard! She goes into depth on how certain approaches to analytics are wasting your time and could actually be harming your business. Also, stay tuned to hear how you can take action to create your own balanced social campaign and make the algorithm work for you this coming month!“Stop worrying about the algorithm & start worrying about challenging the mindsets of your ideal client.”-Jess JacobsenJoin Jes...
2021-02-1820 minOnline Marketing Alchemist11. 3 Things Every Successful Social Media Campaign Needs to HaveOn this episode of Social Strategy Slayer, Jess Jacobsen highlights how successful social media campaigns can inspire conversation and create true community. She uncovers why most people struggle with social media content, and why content balance is key. Also, stay tuned to hear how a clear call to action can guide your audience forward into real transformation.“Are you talking with your audience? Are you building connection with them? Are you putting polls up? Are you putting question stickers up in your Instagram stories? Are you asking for recommendations on Facebook, on LinkedIn? Are you going out of yo...
2021-02-1124 minOnline Marketing Alchemist10. The biggest mistake entrepreneurs can make on InstagramOn this episode of Social Strategy Slayer, Jess Jacobsen gets real about the downfalls and risks of social media automations. Listen as she explains how using a growth company to gain tons of followers may actually be hurting you...and possibly setting your business up for failure! Also, stay tuned to hear how value truly outweighs your audience number. “Your value is not equivalent to your audience number. But you can bring massive value when your audience number is real, it’s engaged, it cares about what you have to say. There’s so many th...
2021-02-0426 minOnline Marketing Alchemist9. 3 ways to create social content that converts TODAY!On this episode of Social Strategy Slayer, Jess Jacobsen lays out 3 ways to create social media content that will have you converting TODAY. She goes into depth on how your sales calls and social media groups can help you create relevant content for your ideal client. Also, listen for this week’s Simple Slay - how creating content for your favorite client can continue to grow your business.“Because the truth is, when you serve your current audience, that’s when your stuff will blow up. I promise.”-Jess Jacobsen 03:57 → #1 - Listen to...
2021-01-2817 minOnline Marketing Alchemist8. 3 Reasons Why Your Instagram Isn't ConvertingOn this episode of Social Strategy Slayer, Jess Jacobsen discusses 3 reasons why your Instagram isn’t converting - and it’s not what you would think! Busting through the preconceived notions of what it takes to convert on social media, Jess dives into the REAL reasons behind your less than desired results. She discusses the connection between our emotions and our business, and how embracing/enjoying the journey can help you connect with your audience like never before.“You have to understand that just like your business is a long game, your Instagram is a long game too. Enj...
2021-01-2116 minOnline Marketing Alchemist7. 5 Things Entrepreneurs Need to Know About Selling on Social Media in 2021On this episode of Social Strategy Slayer, Jess Jacobsen discusses five things she feels every entrepreneur needs to know about selling on social media in 2021. She goes into depth on some different habits to create & skills to practice to help you really see success selling on social media, and what may be stopping people from buying from you. Also, stay tuned to hear about how critical mindset is, both for you as the coach, entrepreneur, or small business, AND the mindset of your ideal clients.“I would be doing you a huge disservice if I...
2021-01-1421 minOnline Marketing Alchemist6. 7 Biggest Social Media Mistakes to Avoid Making in 2021On this episode of Social Strategy Slayer, Jess Jacobsen discusses the 7 biggest mistakes you should avoid making on social media in 2021. She goes in-depth on the specific mistakes she’s seen entrepreneurs, coaches, and small businesses making; you might be surprised! Also, stay tuned to hear about how to avoid them, saving you stress, headaches, money, and time so you can make the most of what you are doing on social media in 2021. “Think outside the box. Give yourself permission to be messy. Give yourself permission to do it wrong. Give yourself permission to be mad...
2021-01-0719 minOnline Marketing Alchemist5. 25 Social Media Accounts To Watch in 2021On this episode of Social Strategy Slayer, Jess Jacobsen highlights the 25 Instagram Accounts she thinks everyone should be watching and following in 2021. Her list includes accounts from the knowledge & education space, coaches, therapists, people who have programs, are selling books, etc., as well as brick-and-mortar shops, online product businesses, and other great general accounts. Also, stay tuned to hear why Jess loves each of these accounts (in no particular order!) and what you can take away from each of them.“Think outside the box. Allow yourself to be bold and be you. And get in...
2020-12-3146 minOnline Marketing Alchemist4. 2021 Social Media Trends & Strategies Every Entrepreneur Needs to KnowOn this episode of Social Strategy Slayer, Jess Jacobsen shares some powerful 2020 Social Media Statistics. She goes into depth on why this information is especially important to know for entrepreneurs. Also, stay tuned to hear about how you can leverage this data to kick start an amazing 2021. "All you need is your phone to be successful on social media in 2021. And I just want us to remember how amazing that is and be in a space of gratitude around that." -Jess Jacobsen04:42 - 2020 Social Media Stats07:35 - Facebook08:49 - Instagram10:17 - Li...
2020-12-2426 minOnline Marketing Alchemist3. 3 Reasons Social Media Isn't A Job For An InternOn this episode of Social Strategy Slayer, Jess Jacobsen discusses why your business's social media presence is NOT a job for an intern. She goes in-depth on why, if you want your social media to actually convert, you cannot fall into this common misconception. Also, stay tuned to hear about how this huge piece of your business must be led by you, the entrepreneur/ceo (don't worry, you CAN get help!).1:56 Reason #1: Real social media strategy comes not only from knowledge of the apps, but also knowledge on business conversions, hooks, call to actions...3:37 Reason #2: Pe...
2020-12-1719 minOnline Marketing Alchemist1. How our client closed an $18k lead with our Instagram DM script!On this episode of Social Strategy Slayer, Jess Jacobsen goes over how she created a $18,000 layup for one of her social media agency clients. She debunks some common myths about what you need to do to make social media work. Also, stay tuned to hear about the number one thing you need to know to begin converting lurkers into buyers.Book a Call with Jess!Connect with Jess Jacobsen:InstagramFacebookLinkedIn
2020-12-1019 minOnline Marketing AlchemistWelcome the the Social Strategy Slayer Show!On Social Strategy Slayer, agency owner, consultant, and speaker, Jess Jacobsen shares her best strategies on how entrepreneurs can use social media to bring them influence & clients.Unlock the exact strategies to sell on social media without using ads, bots, or wasting your entire day on social media.Connect with Jess Jacobsen (soon to be Jess Angelini) at www.instagram.com/jessjacobsen
2020-08-3102 min