Shows
The Andrew Faris PodcastWhy Do Fire Team's Ads Perform So Much Better Than Mine?BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visitinghttps://intelligems.io.//Jess Bachman is the Creative Strategy Director at FireTeam, a performance creative agency for DTC Brands. Work with FireTeam by visitinghttps://fireteam.is.Follow Jess on X athttps://x.com/hirefireteam.See Jess's last appearance on my show here:https://www.youtube.com/watch?v=xwDIG9s5b_c//SU...2025-02-1255 min
Equation of ExcellenceBalancing Data and Creativity: Insights with Jess BachmanIn this engaging conversation, Jess Bach shares his journey from graphic design to becoming a prominent figure in marketing, emphasizing the importance of blending creativity with data analytics. The discussion covers innovative marketing campaigns, particularly the Grillo's NFTs, and the challenges of scaling marketing efforts. They delve into the implications of AI in marketing, the Gartner hype cycle, and the future of creativity in a world increasingly influenced by technology. As they prepare for the upcoming Black Friday and Cyber Monday, Jess highlights the significance of caring in achieving excellence in marketing.TakeawaysJess Bach...2024-10-1043 min
The Andrew Faris PodcastYour Ad Creative Is Too Expensive. And Also Too Cheap.There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive.
Good. That's how it should be. But not for everything.
To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which.
On this episode of the podcast, I'm explaining exactly how to do that.
EPISODE SPONSORS
MORE STAFFING
• Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in th...2024-09-0326 min
The Andrew Faris PodcastAMA #2: Meta Ads Creative StrategyIt's my second ever AMA! This time I'm talking about all things creative strategy for your Facebook Ads account.
Want to make ads that sell products? Here's how.
EPISODE SPONSORS
MORE STAFFING
Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morestaffing.co/af.
BILY
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
THE BEST MEDIA BUYING TR...2024-08-0155 min
The Founders ForumFounders Forum: Increasing Ad Account Performance With CreativeIn this conversation, Tris and Edwin interview Jess Bachman, the Creative Strategy Director at Fireteam, about effective creative strategies for advertising. They discuss the use of ASMR-style videos as a successful format across different clients, the importance of testing and iterating on creative, and the need for brands to differentiate themselves in their ads. Jess also shares insights on benchmark metrics for click-through rates and thumb stop rates, as well as the process of sourcing creative when resources are limited. Key Takeaways How ASMR-style videos can be an effective format for...2024-06-0427 min
Stronger U RadioCaffeine 101: The Impact of Caffeine with Dr. Jess and Coach GiannaIn this episode, Stronger U Dietitians are spilling the (science-backed) beans on caffeine! Stronger U Radio host and RD Gianna Masi welcomes back Dr. Jessica Bachman, Stronger U's Director of Operations, and trusted nutrition expert. Dr. Jess, with a PhD in Nutrition and extensive experience in academia, shares insights into caffeine consumption dispelling common misconceptions while shedding light on its effects on body composition and performance. They delve into key highlights from a recent journal article on caffeine, covering recommended daily limits, sources of caffeine, its impact on hydration, and its role in weight loss. Gianna and...2024-03-2732 min
The Andrew Faris PodcastMy Exact Creative Testing Method For Meta AdsEveryone knows that when you launch new creative in your Meta Ads account, you need to launch it into a creative testing campaign to see how it performs, then, if it's a winner and has accumulated some spend and social proof, move it into your scaling campaign to run against your other winners.
Right?
Not only do I think this is wrong; I think it's downright foolish and expensive for the vast majority of advertisers.
So today I'm telling you exactly how I test new creative and scale winners. Hint: it's way simpler...2023-12-0824 min
The Andrew Faris PodcastAMA #1: Bid CapsYou had questions about Bid Caps. I answered them.
Questions ranged from why your Bid Caps are underspending, why they're overspending, and whether or not they just target lower funnel traffic you were already going to get.
Hopefully this episode helps you manage your Meta Ads smarter. And if you have suggestions for my next AMA, email me or DM me on X and maybe I'll do it.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:02:19] Bid caps Account structure.
[00:03:23] Bidding...2023-12-0754 min
Download New Full Audiobooks in Biography & Memoir, MemoirsThe Road Years: A Memoir, Continued . . . by Rick MercerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/684901to listen full audiobooks.
Title: The Road Years: A Memoir, Continued . . .
Author: Rick Mercer
Narrator: Rick Mercer
Format: Unabridged Audiobook
Length: 7 hours 42 minutes
Release date: October 31, 2023
Genres: Memoirs
Publisher's Summary:
THE INSTANT #1 BESTSELLER At the end of his memoir Talking to Canadians, Rick Mercer was poised to make the biggest leap yet in his extraordinary career. Having overcome a serious lack of promise as a schoolboy and risen through the showbiz ranks—as an aspiring actor, star of a surprisingly successful one-man show about the Meech Lake Accord, co-founder of This Hour Has 22 Minutes, cr...2023-10-317h 42
The Andrew Faris PodcastBuilding The Process For Meta Ads SuccessI've come to think of scaling a Meta Ads account as happening in two stages:
Stage 1: finding the creative messaging that resonates with your customers. This is primarily a truly "creative" problem.
But stage 2 is very different: it's about scaling up that messaging into a never-ending stream of highly diverse creative assets. And this is fundamentally an operational challenge.
On today's episode, I'm talking about 8 different kinds of creative assets and helping you with the beginnings of building that operational process.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is...2023-10-1829 min
Ecommerce Marketing School2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School, Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he shares how they're getting customers to buy more than once this holiday season. Follow Val on TwitterFollow Jess on TwitterTry Privy for FREECheck out the Triple Whale Network2023-09-1918 minThe Andrew Faris PodcastJess Bachman Lights Creative Strategy On FireWhat even IS a "creative strategy?"
Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as applied to Meta Ads.
But that's not Fire Team's Jess Bachman. As Jess says in this episode: he's a creative strategist, which means its incumbent on him to have an actual creative strategy.
So on this episode, inspired by a tweet of his about how his process for ad iterations regularly creates tangible results for him and his client, I asked him about that process.
2023-08-3050 min
The Drew Lane ShowDrew And Mike – May 1, 2023Late Night TV is dying, Texas massacre manhunt continues, Aaron Carter Hulu doc, Drew Crime: Very Scary People, 50 "Awesomely Bad Songs", YouTube reaction videos, and Antonio Brown's Albany football team's issues.
What time is it? Because Drew doesn't feel good. His hip hurts.
Texas Massacre shooter Francisco Oropesa is nowhere to be found. Turns out you just can't keep him out of the US. Greg Abbott is in trouble for calling the victims 'illegal immigrants'.
Lori Vallow's son was buried with her hair stuck to his binding duct tape.
Warren Mayor Jim Fouts has a new...2023-05-022h 46
The Bus Bench PodcastFinding the Right People to Work With - with Jessica WillisHave you ever struggled to hire/ fire employees? My guest Jessica Willis and I discuss how to get the hiring process right and find the right fit for your business the first time.
🔑 ABOUT GUEST JESSICA WILLIS:
Jess Willis is a Partner at Summit Search Group, a leading executive and professional recruitment firm with offices across Canada. Jessica builds strong partnerships with organizations who are looking for strategic talent insight and growth. For Jess, recruitment is more than marketing opportunities, and aligning interests. It's about driving business growth, and ensu...2023-04-1839 min
Dark Mode with John CoyleHow To Make Your Company Stand Out (Even If It's Not Unique) w/ Jess BachmanJess is an absolute master of coming up with marketing strategies, copy, and messaging that makes a company stand out as unique and different... even if it's not. He's here to breakdown how he does that and how you can apply his principals to your company. Don't forget to rate & review — Thanks for listening! Watch this episode on YouTube now! -- Sponsors -- Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Increase your Average Order Value in minutes with Monk Commerce: https://www.monkcommerce.com...2023-03-171h 07
Cross BizHow To Make Your Company Stand Out (Even If It's Not Unique) w/ Jess BachmanJess is an absolute master of coming up with marketing strategies, copy, and messaging that makes a company stand out as unique and different... even if it's not. He's here to breakdown how he does that and how you can apply his principals to your company. Don't forget to rate & review — Thanks for listening! Watch this episode on YouTube now! -- Sponsors -- Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Increase your Av...2023-03-171h 04Stronger U RadioNavigating Conversations about Alcohol with Dr. Julie BeegleJoin Stronger U's Director of Nutrition Education, Dr. Jessica Bachman as she sits down with Lifestyle coach Dr. Julie Beegle. This episode is a fantastic introduction to the Stronger U Lifestyle program, Dr. Julie Beegle's story (spoiler: she lost over 80 pounds on her own personal wellness journey and now coaches Stronger U members to their goals too!), and hear their own personal takes on how to navigate alcohol while focusing on your nutrition. Together Dr. Jess and Dr. Julie tackle the somewhat difficult juggle of socializing and drinking and provide actionable steps to help you be successful. This...2022-12-2159 minThe Andrew Faris PodcastBFCM 5: Jess Bachman From Fire TeamSo begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.
First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship between Black Friday vs. Cyber Monday and what kinds of customers you should be targeting with each.
Reach out to Fire Team at www.fireteam.is and make sure...2022-11-0807 min
Tiny TerrorsTT002: Ouija BoardTT002 - When you ask for answers from the beyond by means of Ouija board, are you certain of who it is you speak too?I bet you aren't......This episode was brought to you by our Patreon Members and their generosity. Today we'd like to thank:Carlos Meirin, Jackson Stewart, Imogene Roulson, Ezea Harrison-Bachman, andDavid MarulandaIf you'd like to join them visit www.patreon.com/pulpaudio Edited By: Mike LeBeauWritten and Directed by Cole Weavers2022-09-1907 min
Tales from the AlbrightEpisode 37: Shoplifting TrioOn this episode of Tales from the Albright, Jess and Alyssa discuss a shoplifting ring that took place across Scranton, Wilkes-Barre, and Pittston. Myra Brown and Edith Connell, worked with Annie Bachman to steal numerous items from stores in all three places. We hope you enjoy!2022-07-2116 min
Rhodes To WealthBuilding a 7-Figure Agency In 1 Year With Jess BachmanIf you know how to create the right content, you can succeed. Jess Bachman made and started three companies, sold two, and eventually began FireTeam. It is an agency that helps direct-to-consumer and eCommerce brands increase revenue. He has tried different hobbies and activities to stimulate his brain. He always wants to be ahead and more active on the current trends and technologies to bring in more business. He recognized an opportunity and used infographics in one of his projects. In this episode, He emphasizes that it is easier to market anything today using the current digital platforms available...2022-03-0157 min
Whale Informed by Triple WhaleEP009 - Jess Bachman talks NFT Marketing Campaigns, Agency Life & Bag PipesIn this episode, Jess has us laughing all the way to the bank while stuffing our proverbial pockets with amazing strategy and tactical tidbits. From embroidering Nike swooshes, to the father of the infographic and launching a successful agency. This one has it all!
Show Notes:
Follow Jess on Twitter @HireFireTeam - https://twitter.com/HireFireTeam
Work with Fire Team - http://fireteam.is/
Grillos NFT SamSam Pickle Campaign - https://rarible.com/grillos
Follow Triple Whale - @TryTripleWhale
Subscribe to Whale Mail - https://www.getrevue.co/profile/trytriplewhale
2021-11-1954 min
Bold Business PodcastENCORE: Generational LeadershipWe bear responsibility for our actions, and yet most of us only look at this obligation insomuch as it impacts ourselves / our lives. The thing is … there are people watching us, deciding how they feel about the actions we take, and whether or not the outcomes are something they want to change or embrace. Jess Dewell and special co-host Joan Schnepp (her mom) host mother/daughter duos Marilyn Shannon / Gloria Lipman and Laura Bachman / Katie Raynolds to talk about generational leadership.2021-10-2845 min
Speakers Who Get ResultsThe Questions We Forget To Ask With Jess DewellOne of the overlooked aspects of communication is the questions we forget to ask. It's important to consider a question that will get one big idea across because the more ways we say something, the more ways people can perceive and understand it differently. Today's guest is Jess Dewell, a managing partner at Red Direction and the producer of the Bold Business Podcast. In this episode, Jess discusses with Elizabeth Bachman how to find out what the one big idea is, the role of the head-heart-gut-brain in leadership, and how you should manage up or manage down, especially when...2021-04-0838 min
Pod Full of Mems with Jessica Saul and Maggie LalleyWanna see my puppets? With Kelly BachmanThis week Maggie and Jess welcome the hilariously talented Kelly Bachman to the pod! We discuss the power of boobs, making up inside jokes, middle school cat fishing, running for class president, and what happens when your date sneaks ecstasy into your dessert.
Follow us!!! @kellybachman @bettercalljsaul @magslals
2021-03-261h 13
Bold Business PodcastQuit Answering, Start Asking There are three ways to ask better questions: 1. Be curious and use words wisely; 2. Challenge what we “know"; and 3. Have in mind an idea of what a productive outcome is. Asking questions in a leadership position creates more opportunities. Increasing adaptability of your teams means incorporating their experiences and ideas to solve problems and create impactful solutions. This also means letting go of the need to have answers … and control. Listen to Jess Dewell share the insights from Elizabeth Bachman, Max Irzhak, and Mickey Desai in a discussion about empowering ourselves and others to ask better questions.2021-03-181h 00
The OystercastProducing and Directing IdeasIs there a method for producing ideas? The answer is "Yes". This week: We discuss the book "A Technique For Producing Ideas" by James Webb Young.Also, we're talking with Jess Bachman, Co-Founder and Creative Strategy Director of Fireteam, a creative marketing team that specializes in taking great ideas to the highest possible level of engagement. 2021-03-0237 minStronger U RadioMom Guilt, Addressing Your Goals, Family and More w/ Coach DeeDee & JessJoin Tanner as he talks with Coach DeeDee Ballesteros and Dr. Jessica Bachman about being a mom while on Stronger U! In this episode they dive into mom-guilt, how DeeDee and Jess took care of their own health while raising children, how to eat for your goals while feeding the family, and so much more. Tune in now!2020-09-2847 min
The Creative JungleDesigning Content For Specific Digital PlatformsJess Bachman, the Digital Strategy Director at Nail, an award-winning advertising agency in Southern New England, talks about their widely successful digital marketing campaign for Woodchuck Cider. While initial strategies were somewhat typical, a surprising fan response from an unorthodox platform forced a marketing pivot that became a hit with audiences. Which one was it? Press play to find out and hear how Jess combines metrics with his team of content creators to get their clients more attention.2020-04-1537 min
NAIL.social Office Hours14 - "The Dab Lab"Well, well, well. We meet again. Welcome back to the Nail Social Office Hours podcast presented by no one other than THE Jess Bachman and Rachyl Jackson! During This Week in Organic, we share what we predict the outcome of Instagram's
"no likes" experiment will be. This Week in Paid means Ad's Manager won't let us live our best lives per usual. We introduce a new segment about our Nail Social Academy videos where we spit hot fire on things like why social media even matters. WARNING!!! If you have someone connected to any of your accounts, make sure you c...2019-07-2533 min
Bold Business PodcastAlways On StagePresentations involve more than just a stage. Even when we consider ourselves in a behind-the-scenes role, people see us. Regardless of how busy those around us seem, they remember impressions of us. Since people use their impressions to make split-second decisions, being different as well as compelling contributes to catching and keeping attention. Jess Dewell hosts Elizabeth Bachman to talk about presentation skills for executives … because we are always on stage.2018-06-2657 min
Bold Business PodcastGenerational LeadershipWe bear responsibility for our actions, and yet most of us only look at this obligation insomuch as it impacts ourselves / our lives. The thing is … there are people watching us, deciding how they feel about the actions we take, and whether or not the outcomes are something they want to change or embrace. Jess Dewell and special co-host Joan Schnepp (her mom) host mother / daughter duos Marilyn Shannon / Gloria Lipman and Laura Bachman / Katie Raynolds to talk about generational leadership.2018-05-1142 min
DecodeDCEpisode 30: Follow the money to understand WashingtonJust a few years ago, it was a big deal when the president unveiled his spending proposal, but “budget day” this week was kind of a snore.That may be because President Barack Obama’s $3.9 trillion proposal for fiscal year 2015, which begins Oct. 1, isn’t likely to have much impact. Why? Lawmakers last December passed a two-year spending plan. Still, the annual ritual does highlight the president’s vision for the coming year – and for the coming election. It's already providing fodder for Democrats and Republicans gearing up for the campaign trail. But to understand just about any argument or issue in Was...2014-03-0819 min
visual think map podcast389 Type389 final - jess bachman - wall stats . I created the initial concept of this poster on the night of November 4th. Inspired by Barack Obama's victory and struck with a sense of awe when realizing. the amount of hard fought progress that has been achieved in this country,. Iwanted to pay homage to this centuries long journey. The original graphic which. can be seen here , became very popular and spread all over the internet. Many people loved it and ask me to make a print. While I initially created it rather spur of the moment and with no desire to...2009-01-2800 min