Shows
Fairfield What Are You Reading?Episode 41: Our Favorite Books for 2024Fairfield Public Library's monthly podcast helps you find your next great read.
Fairfield Public Library, Fairfield, CT
fairfieldpubliclibrary.org
Library Staff Favorite Books for 2024:
Amy Peck, Head of Technical Services
Crossings: How Road Ecology Is Shaping the Future of Our Planet by Ben Goldfarb
We Solve Murders by Richard Osman
Claudia Silk, Adult Services Librarian
James by Percival Everett
The Frozen River by Ariel Lawhon
Elaine Barrie...2024-12-2348 minFairfield What Are You Reading?Episode 38: Go Yankees, Eat Your Vegetables, and Summer Titles LiterallyFairfield Public Library's monthly podcast helps you find your next great read.
Fairfield Public Library
Fairfield, CT
fairfieldpubliclibrary.org
Podcast host: Philip Bahr, Head of Adult Services
Guests: Jan Fisher, Deputy Town Librarian, Jessica Stevens, Adult Services Branch Librarian, Leslie Hagel, Adult Services Librarian
Thanks to our podcast editor Emma Jane Kennely for making us sound great!
This month's FPL staff picks:
Jan:
The Friday Afternoon Club by Griffin Dunne
The Yankee Way: the untold inside story of...2024-07-2239 min
Marketers TalkingBuilding a Future Ready Brand with Mitch Duckler
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In this episode of #MarketersTalking join Jess and Mitch Duckler as they delve into the latest trends shaping the future of marketing, including influencer marketing, gamification, and the impact of emerging technologies like AI, XR, and Web 3. Discover how CMOs are embracing these innovations to stay ahead in a rapidly evolving landscape and how AI is revolutionizing content marketing strategies. Gain valuable insights on experimenting with AI, XR, and NFTs for future brand strategies. Stay informed and ahead of the curve in this dynamic marketing environment!2024-06-1924 min
Marketers Talking2024 SEO Trends with Doug Bradley
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In this episode of #MarketersTalking join Jess and Doug Bradley, owner of Everest Legal Marketing, as they delve into the shifting landscape of SEO for law firms. Discover the impact of alternative search engines like Bing, DuckDuckGo, and SGE, as well as the changing search behavior of users. Explore the challenges and opportunities in leveraging AI, Google Search results, and diversifying traffic sources to enhance marketing strategies in the legal industry. Stay ahead of the curve and optimize your SEO efforts for success in 2024 and beyond.
🎙 ABOUT THE PODCAST
Marketers Talking is a v...2024-06-1735 min
Marketers TalkingUnlocking Email Marketing Secrets for SaaS Businesses with Jane Portman
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In this episode of #MarketersTalking join Jess and Jane Portman of Userlist as they delve into the world of email marketing for SaaS businesses. Discover expert insights on segmenting users, overcoming common challenges, and leveraging content marketing for success in the industry. Whether you're a startup or an established company, this conversation is packed with valuable tips and strategies to elevate your email marketing game.2024-06-1224 min
Marketers TalkingWhat You Need to Know About Agency M&A with Jonathan Baker
Join us for an insightful discussion with Jess Bahr and Jonathan Baker, as they share valuable insights on navigating the world of agency mergers and acquisitions. From starting their own agency to successful acquisitions, learn about the key considerations, challenges, and joys in the M&A process. Discover actionable tips for preparing your agency for acquisition and maximizing its valuation. Don't miss out on this engaging conversation with industry experts!
2024-06-1026 min
Marketers TalkingHow to Build a Vibrant Community with Kendall BreitmanIn this episode of #MarketersTalking join Jess and Kendall on how to create a thriving community around your product or platform. Discover the importance of engagement, value sharing, and community involvement for creating a loyal user base. Explore insights on leveraging social media platforms, empowering employees, and measuring community impact. Join the conversation on building strong connections and fostering meaningful interactions within your community!2024-05-2230 min
Marketers TalkingEmpowering Women in Business: Building Thriving Communities with Wednesday Women FoundersJoin Leslie Greenwood and Melissa Moody as they discuss their journey of empowering women in business through Wednesday Women. Discover insights on building engaged communities, amplifying women's voices, and creating a supportive platform for women in leadership. Learn from industry experts about the importance of community building and strategies for success in today's fast-paced world.
2024-05-1530 min
Beyond the Mirror PodcastGet Your Hot Dog & Your Weight Loss At Costco?You read the title correctly! Jess Bahr, Quintessa's Wellness Director, joins Beyond the Mirror to discuss all things Wellness and to take a deeper dive into the controversial topic of weight loss medication being provided at Costco...
Jess Bahr, the Wellness Director at Quintessa, brings over 13 years of experience as a physician assistant. Her journey from practicing in dermatology to establishing the wellness department showcases her passion for holistic health. Jess's dedication to understanding the root causes of chronic conditions and her expertise in hormone therapy, IV therapy, and weight loss treatments make her...2024-05-0831 min
Marketers TalkingMaximizing Your LinkedIn Profile for B2B Success in 2024 with Ashley LaabsIn this episode of #MarketersTalking join Jess and with Ashley from Composure Digital dive into the shift towards B2B influencer marketing on platforms like LinkedIn. Discover the importance of storytelling on your LinkedIn profile, utilizing visual elements effectively, and converting profile views into meaningful opportunities. Learn how to engage your audience, build relationships, and increase productivity on LinkedIn to drive business growth in 2024. Don't miss out on these valuable insights to optimize your LinkedIn presence and stand out in the B2B landscape.2024-05-0624 min
Marketers TalkingTransforming Outreach Strategies with Humor and Personalization with Andrea Bridges SmithIn this episode of #MarketersTalking join Jess and Andrea as they dive into the world of marketing and sales outreach strategies with a humorous twist. They share their experiences with ineffective sales emails and discuss the importance of adding entertainment value and personalization to engage audiences. Discover practical tips on modernizing sales approaches and building positive brand affinity through delightful interactions. Learn how to stand out in email communication and create lasting impressions in a fun and engaging way!
2024-05-0337 min
Marketers TalkingUnlocking the Future of SEO with Greg Brooks
In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challenges and opportunities of optimizing for search engines and explore the transformative power of personalized marketing strategies. Stay ahead of the game with expert advice from seasoned professionals in the industry.2024-05-0125 min
Marketers TalkingUnlocking Business Growth with Podcast Interviews: Strategies & Success Stories with Tom Schwab
In this episode of #MarketersTalking join Jess and Tom, founder of Interview Valet, as they delve into the power of podcast interviews for business growth. Discover the importance of aligning podcasting goals with the right approach, whether as a host or a guest. Explore success stories from various industries and learn how podcasting can amplify your brand's reach and impact. From long-form discussions to unconventional revenue strategies, this discussion uncovers the diverse opportunities podcasting offers for building connections and driving results in today's digital landscape.
2024-04-1730 min
Marketers TalkingUnlocking Business Success Through Customer-Centric Strategies with Larissa Uredi
In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic thinking, focus on product-market fit, and elevate your business to new heights. Don't miss out on valuable insights shared by industry experts in this recording.
2024-04-1526 min
Marketers TalkingHow to Use Press Releases for Small Businesses with Mickie Kennedy
In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie share insights on storytelling, creating engaging content, and leveraging PR for brand authority and reputation. Find out how small businesses can stand out in the competitive market through innovative PR strategies and unique selling propositions. Watch now to enhance your PR efforts and grow your business!
2024-04-1027 min
Marketers TalkingUnleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby
In this episode of #MarketersTalking, join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for additional technology investments and unlock the key metrics to track for revenue growth. Stay ahead of the curve and master the foundational elements of ABM in this insightful discussion!
2024-04-0320 min
Marketers TalkingStarting Your Own Marketing Consultancy with Angela Lee
In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the consultancy process. Discover valuable insights on starting and growing a consulting business, highlighting the significance of intuition, client trust, and leveraging referrals in the professional world. Whether you're considering a shift to consultancy or seeking advice on sustaining a successful consulting practice, this conversation provides valuable lessons and inspiration for entrepreneurs...2024-03-2726 min
Marketers TalkingAgencies vs Freelancers vs Fractional Teams in 2024 with Kristin Carideo
In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, learn about the differences in project management and expertise, and understand how to make the right choice for your marketing needs. Stay ahead in the dynamic world of marketing with expert advice on optimizing your staffing decisions!2024-03-2524 min
Marketers TalkingThe Future of Email Marketing with Yuval Ackerman
In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing a genuine connection with your audience. Discover innovative email marketing approaches that work and the strategies they dislike, all aimed at enhancing your email campaigns. Watch now to take your email marketing efforts to the next level!2024-03-2229 min
Marketers TalkingThe Future of Work with Ian Block
Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTok and LinkedIn. Explore the innovative ways early-stage startups are leveraging guerrilla marketing tactics in a rapidly evolving business landscape. Don't miss out on key insights about influencer marketing, networking, and strategic partnerships in 2024.2024-03-2020 min
Marketers TalkingOptimizing Your Marketing Tech Stack with Jenny Maglio
Discover valuable insights on managing and optimizing your marketing technology stack from Jenny Maglio, the Director of Marketing at LMN. With over 20 years of experience, Jenny shares expert advice on streamlining tools, conducting audits, and maximizing efficiency to empower landscapers through software training. Learn how to assess your tech stack, cut costs, and maintain data integrity for effective marketing operations. Watch now for essential tips on building a successful marketing tech stack strategy.2024-03-1823 min
Marketers TalkingUnlocking the Potential of PR with Aubrey Miller-SchmidtOn this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the power of authenticity, humor, and humanizing brands in challenging situations. Gain valuable insights on pricing strategies, maintaining customer loyalty during crisis, and successful rebranding efforts. Dive deep into the discussions around marketing, branding, and public relations in this enlightening conversation.
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Where to find Aubrey:
LinkedIn: https://www.linkedin.com/in/aubreymiller
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Where...2024-03-1524 min
Marketers TalkingThe AI Advantage: How Companies Can Get Ahead with AI in 2024In the first episode of 2024, Jess and Pavel dive into their predictions for the AI landscape and discuss the exciting advancements we can expect in the coming year. From better utilization of AI by companies to the decrease in misuse of the term 'AI' for non-intelligent products, they explore the evolving AI landscape. They also debate the value of Microsoft's new copilot button and express frustration with the mislabeling of products as AI. Join the conversation and get insights into the rise of virtual influencers, the future of programmatic SEO, and the competitive balance between virtual and human influencers...2024-03-1523 min
Marketers TalkingThe Battle for Attention: Will AI Take Over the Search Experience?Join Jess and Pavel as they discuss the future of SEO and its exciting developments. Discover how artificial intelligence (AI) is transforming search rankings and the rise of voice search. Explore the potential of AI-generated content to revolutionize the industry and the fascinating meme culture surrounding AI influencers. Plus, learn about the implications of self-driving cars on businesses and everyday life. Don't miss out on this insightful discussion on the evolving landscape of SEO in the AI era.
#SEO #ArtificialIntelligence #VoiceSearch
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Connect with Jess: https://www.linkedin.com/in/putapixelonit
Connect with Pavel: https://www.linkedin.com/in...2024-03-1522 min
Marketers TalkingTeaching Old SEO New AI TricksIn this thought-provoking discussion, Jess and Pavel delve into the ever-evolving landscape of SEO and AI in search. As traditional search engines give way to AI-driven experiences like Arc Search, the importance of search engine optimization remains paramount. Explore the future of search user experience, the changing role of web pages, and the uncertainty and opportunities that AI brings. Discover how content creators can thrive in this AI era by focusing on human-centered, valuable content. Dive into the implications of Google's generative AI for ad copywriting and the potential shift in marketplace dynamics. Don't miss this enlightening conversation on...2024-03-1438 min
Marketers TalkingGetting AI to ‘Just Work‘ in the real worldJoin Pavel and Jess in a deep dive into the evolving landscape of AI technology and its influence on consumer behavior. From Google's latest Gemini AI to the future of coding and AI-driven user interfaces, this engaging conversation covers a wide range of topics like sustainable fashion, spatial computing, and the intersection of AI and marketing platforms. Tune in for insights on the potential shifts in job roles, the rise of personalized assistants, and the importance of transparency in AI implementation. Discover how AI is reshaping industries and sparking discussions on the direction of technology and user experiences.
Video...2024-03-1333 min
Marketers TalkingUnlocking the Power of Marketing Leadership with Aaron Hassen
Join Aaron, a seasoned B2B marketer, and Jess, your host, as they delve into the importance of marketing leadership in driving business growth. Discover valuable insights on aligning marketing efforts with revenue goals, building strong relationships with the C-suite, and leveraging brand marketing to stand out in the market. Learn from Aaron's journey of seeking mentorship from industry leaders like Mark Schaefer and Ann Cunningham, and gain practical tips on becoming a strong marketing leader. Stay connected with the latest industry trends and best practices to elevate your marketing strategy to new heights.
2024-03-1328 min
Marketers TalkingExploring the Impact of AI on Brand Voice with Gillian HillJoin Jess and Gill in a thought-provoking conversation as they delve into the intricate relationship between AI technology and brand voice. Discover the challenges and opportunities of maintaining authenticity and consistency in brand voice in the digital age. Gain insights into the crucial role of brand voice in setting companies apart and the implications of AI in shaping copywriting practices. From analyzing writing style to understanding the significance of emojis, this discussion offers a deep dive into the evolving landscape of brand communication. Tune in to explore the nuances of developing a unique brand voice amidst the advancements in...2024-03-1124 min
Marketers TalkingWhat You Need to Know about SEO in 2024 (& 2025) with Rachel Hernandez
Join Jess in a deep dive discussion with Rachel Hernandez, Director of Marketing at Next Net Media, as they explore the ever-evolving world of SEO. Discover insights on the impact of AI on SEO practices, the evolution of content creation, and the importance of link building strategies for website authority. Learn about ethical link-building practices, content optimization for AI search engines, and the future trends shaping the SEO landscape. Stay ahead of the curve with expert advice on adapting to algorithm changes and creating high-quality, authoritative content to enhance your online presence.
Video Section Headlines
00:00:01 Interview with Rachel Hernandez...2024-03-0828 min
Marketers Talking4 Lessons for Evolving Marketers with Emeric Ernoult
Learn how to prove and measure the impact of your social media efforts from a former lawyer turned SaaS CEO Emeric Ernoult. In this candid conversation with marketer Emeric, he shares hard-won lessons on shifting from a self-serve marketing model to a sales-driven approach. You'll discover:- The key mindset difference between marketing to inbound vs outbound motions - How to structure your budget to balance brand awareness and pipeline generation- Tips to capture, track and follow up on event leads (without wasting 80%!)- Why you must measure the "tip of the iceberg" to know if there's an impact...2024-03-0631 min
Marketers TalkingContent Creation Strategies for Small Teams | Interview with Sarah Noel BlockIn this insightful interview, Jess Bahr and Sarah Noel Block delve into effective content creation strategies for small teams, focusing on the 4 C's framework. Discover how to avoid burnout, streamline your workflow, and drive engagement through core content, original research, and collaborative efforts. Learn valuable tips on planning content calendars, leveraging networking opportunities, and maximizing visibility through curated content. Gain expert insights from Sarah Noel Block's experience in marketing for multiple companies and her tailored approach for sustainable content creation. Watch now to unlock the secrets to content creation success for your small team!
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Connect with Jess: https...2024-03-0435 minMarketers TalkingThe Shift in B2B SaaS Marketing: Strategies for Demand Creation with Graceanne MacDonaldJoin us as we dive into the shifting landscape of B2B SaaS marketing with Graceanne MacDonald, co-founder of Storybook Marketing. Discover the essential steps for creating brand awareness, understanding buyer behavior, and building trust in this dynamic industry. Explore the challenges faced by pioneering tech platforms in nascent markets and learn how strategic marketing can differentiate your brand. Don't miss out on this insightful conversation that will revolutionize your approach to demand creation and capture in B2B SaaS marketing.
Video Section Headlines
[00:00:00] B2B SaaS Marketing: Demand Creation vs Demand Capture
[00:00:53] The shift of B2B SaaS...2023-09-2735 minMarketers TalkingHow to achieve B2B Marketing Success: Strategies & Tools to Cut Through the Chaos with Digitopia CEO
Join Jess Bahr in an enlightening conversation with Joseph Freeman, CEO of Digitopia, as they delve into the challenges faced by B2B marketers in today's diverse digital landscape. Discover how Digitopia's innovative techniques and HubSpot integration simplify the marketing process, enabling companies to prioritize channels effectively and maximize their efforts. Gain valuable insights into content creation, building coherent marketing paths, and implementing systematized approaches for better team alignment and stakeholder management. Don't miss out on this insightful discussion that will revolutionize your B2B marketing game!
Video Section Headlines
[00:01:07] Discussing Challenges of B2B Marketing with Joseph Freeman[00:07:01...2023-09-2721 min
Marketers TalkingSourcing Sales Leads the Right Way with Leander HowardIn this episode of Marketers Talking Marketing, Jess Bahr chats with Leander Howard, CMO and co-founder of Writesea, about how to get people to buy your products and services. They discuss the importance of putting people first, understanding your target customer's pain points and desires, and building relationships through direct outreach like cold calling and emailing. Leander shares tactics he's used to generate leads and close deals.
2023-09-2024 min
Marketers TalkingThe Art of Creative Advertising in 2023: Insights from Ezra Fox
Join Jess Bahr and Ezra Fox on Marketers Talking Marketing as they delve into the world of effective advertising and discuss their favorite video ads. From understanding customer pain points to the power of storytelling, they share insights and personal experiences in the marketing field. Discover how successful advertising creates connections and resonates with audiences, while also exploring the art of crafting meaningful and relatable content. Tune in to gain valuable perspectives from these marketing experts and learn how to optimize your own advertising strategies.2023-09-0529 min
Marketers TalkingFrom Creation to Distribution: Bridging The Gap in Content Marketing with Justin SimonJoin Jess Bahr in an insightful conversation with Justin Simon as they delve into the crucial role of content distribution in companies. Discover how many businesses are falling short on distribution despite producing vast amounts of content, and learn why effective reuse and distribution strategies are paramount for optimizing the value of your produced content. From content audits to AI-powered volume creation, Jess and Justin explore essential techniques to bridge the gap between content creation and distribution. They also discuss the significance of email marketing, the rise of authentic content, and the challenges and benefits of remote work. Tune...2023-08-3130 min
Marketers TalkingAchieving Work-Life Balance for a Modern Marketer with Nirosha Methananda
Join Jess Bahr in a timely talk with marketing strategist Nirosha Methananda about the impacts of recent events on career paths and work-life balance.
Gain insights into the rising trends of flexible hours, self-employment, and prioritizing personal fulfillment over traditional 9-5 jobs. Hear their perspectives on maintaining work-life balance and self-care.
Learn how businesses can adapt by understanding holistic employee needs, promoting flexibility, and embracing empathy. Explore the challenges in meeting the expectations of younger generations entering the workforce.
This forward-thinking discussion also touches on ageism in tech, job longevity, and the art of scaling a company sustainably. Tune...2023-08-2947 min
Marketers TalkingManaging Up & Setting Marketing Expectations with Marissa Homere
Managing stakeholder expectations is a key part of overseeing marketing for any organization. In this fascinating discussion, Jess Bahr chats with Marissa Homere, VP of Marketing at Irwin, about the intricacies involved in educating executives, aligning with sales, and gaining recognition for marketing's value.
Learn how transparent communication and collaboration can create an environment for company growth. Hear Marissa's insights on nurturing high performers, addressing misconceptions around data collection, and the biases faced by women in the field.
Discover proven techniques for showcasing marketing accomplishments and optimizing strategies across different company types and stages. Tune in now for an...2023-08-2648 min
Marketers TalkingHow to Conduct Customer Interviews in 2023 with Ryan Paul GibsonIn this enlightening discussion with Customer research specialist Ryan Paul Gibson, we explore the power of customer research in B2B marketing. Discover how understanding your buyers' needs, pains, and psychographics can revolutionize your marketing strategies. Ryan shares invaluable tips on accessing customer insights, presenting a compelling business case, and utilizing tools like CRM and third-party interview platforms. Don't miss out on this opportunity to optimize your B2B marketing approach!
2023-08-2228 min
Marketers TalkingAI & Content Creation - Practical Tips for Marketers with Lauren TeagueIn today's fast-paced marketing world, creating content that resonates with your audience is essential for success. Are you tired of spending countless hours on content creation? What if we could tell you that there's a way to optimize your content creation process and increase your productivity?
We are excited to introduce you to the power of artificial intelligence. Our expert guest on Marketers Talking Marketing, Lauren Teague, shares her experience and tips on implementing AI in marketing to efficiently create content, improve workflows, and enhance your overall strategy.2023-08-1723 min
Marketers TalkingPath to Leadership for the Modern Marketer with Hana JacoverIn this insightful conversation, Jess and Hana Jacover discuss the crucial steps to transition from an individual contributor to a leadership role, paying special attention to the first 90 days. They explore the philosophy behind Hype House Coaching, a company founded by Hana, which focuses on helping emerging executives tap into their internal hype to achieve personal and professional goals. Discover how understanding adult development stages, neuroscience, and workplace trauma can lead to healthier workplaces and effective leadership. Gain valuable advice for emerging leaders, regardless of age, as they navigate their careers and build inclusive organizational cultures. Tune in to...2023-08-1535 min
Marketers TalkingBreaking into Product Marketing in 2023: Insights and Strategies from a Seasoned Marketer
Join host Jess Bahr in an engaging conversation with Sander Buitelaar as they uncover the secrets to breaking into the challenging world of product marketing. Sander shares his personal journey, highlighting his experience at Google, advertising agencies in London, and B2B SaaS companies in the Bay Area. Gain invaluable insights into the role of sales enablement, continuous learning, and the significance of supportive managers in shaping a successful career in product marketing. Don't miss out on this episode packed with actionable tips and advice for aspiring marketers.
Video Sections Headlines
[00:00:00] Breaking Into Product Marketing with Sander Buitelaar
[00:00:35] Interview...2023-08-1120 min
Marketers TalkingHow to B2B Better with Jason BradwellIn this thought-provoking episode, marketing guru Jess Bahr and B2B expert Jason Bradwell delve into the controversial topic of lead generation as they challenge the notion that lead generation is dead. Discover the true purpose of marketing, explore effective strategies for nurturing leads, and learn how to align sales and marketing goals for success. Gain insights into improving lead quality, leveraging intent data, and optimizing sales-marketing collaboration. Unlock the power of lead generation and maximize the impact of your marketing efforts.
2023-08-1028 min
Marketers TalkingThe World of B2B Marketing in 2023 with Tara Robertson
Join Jess in a captivating conversation with B2B marketing expert Tara Robertson, Head of Demand Gen at Chili Piper. Discover the current challenges in the B2B marketing world, from confusing brand names to limited budgets and team resources. Get valuable insights on navigating these obstacles, crafting compelling website copy, and implementing successful advertising strategies. Explore the impact of Covid-19 on marketing strategies, the use of memes, and the value of marketing events. Elevate your B2B marketing game with actionable tips and innovative ideas. Tune in now for a dynamic and enlightening discussion!
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Connect with Jess...2023-08-0932 minMarketers TalkingBeing a Midwest Marketer with Carisa Bartelt
Jess Bahr and Carisa Bartelt, two marketers from Wisconsin, discuss the distinct Midwestern approach to marketing and the value it brings.
Join in a lively and light-hearted discussion and experience the unique Midwestern approach to marketing, characterized by warmth, openness, and a talent for bringing people together. As Midwesterners navigating a coastal-dominated industry, their shared experiences will evoke a sense of pride in your roots. Discover the Midwestern marketers' knack for connecting with customers on a genuine and personal level. Be inspired by their approach, which nurtures relationships, sparks meaningful conversations, and elevates campaign strategies.
Don't miss out on...2023-08-0831 min
Marketers TalkingCreating Customers from Content with Sam Howard
Are you tired of struggling to create effective copy that speaks directly to your customers? Look no further! We have an exciting opportunity for you to learn from the best in the industry.
Introducing our latest episode of Marketers Talking Marketing, where Jess interviews Sam Howard, a renowned copywriting expert specializing in B2B SaaS startups. They dive into the complexities of the B2B SaaS sector, the importance of understanding customer perspective, and the challenges faced in copywriting and competitor research. Discover how to align your messaging with customer feedback and optimize your offers for higher conversion rates...2023-08-0724 min
Everything's Coming Up MarketingPlaying Call of Duty with Jess BahrI chat with Jess about being a workaholic, putting on emotional armor, and being a leader who cares deeply about mental health.
Follow Jess: https://www.linkedin.com/in/putapixelonit/
Follow Amber: https://www.linkedin.com/in/amber-a-rhodes/
Keep up with Everything's Coming Up Marketing (and see some memes and other interesting stuff): https://www.linkedin.com/company/everything-s-coming-up-marketing
Special thanks to Andy Spillman for producing and editing this podcast episode!
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Support this podcast: https://podcasters.spotify.com/pod/show/comingupmarketing/support2023-07-2059 min
Marketers TalkingHeart-Centered Marketing with Naomi RubnerIn this captivating episode, Jess and Naomi explore the secrets of success, emphasizing the importance of leveraging strengths, avoiding burnout, and prioritizing passion over rigid goals. Naomi shares her career transitions, advocating for public learning and embracing the journey. They also discuss compassionate growth, balancing bold actions with purposeful ones while accepting the current state of their enterprise.2023-06-2926 min
Marketers TalkingFueling Sales Success With Intent Data with Dan CafieroIn this episode, Jess engages in a series of enlightening discussions with Dan Cafiero, delving into diverse marketing topics. Their wide-ranging conversations touch upon ABM, intent data, ad platforms, cloud computing, and marketing automation tools. Dan shares his firsthand experiences with ABM and emphasizes the significance of personalized gifting strategies in marketing. He also reveals his tech stack and the tools that have propelled his success. Additionally, they weigh the pros and cons of popular marketing automation tools like Marketo and Hubspot. These insightful conversations provide valuable guidance for marketers seeking to elevate their strategies and achieve campaign success.
2023-06-2737 min
Marketers TalkingBorrowing from B2C's Playbook Memeifying B2B with Katie CooperIn this episode, Katie Cooper joins Jess to discuss the merging of B2B and B2C social media strategies. The discussion centers around finding a balance between personality and professionalism in B2B branding, with a focus on creating an emotional connection with customers. They also explore the potential for B2B brands on TikTok.2023-06-2232 min
Marketers TalkingBuilding Employee Advocacy with Alex ConnersJoin us as we delve into the fascinating world of employee advocacy with the brilliant Alex Conners, a renowned expert in the field. Tune in to this episode to gain practical strategies, learn from real-world examples, and unlock the tremendous potential of employee advocacy. Alex shares valuable insights on nurturing an environment that sparks genuine enthusiasm and empowers your team to champion your brand across digital platforms, industry events, and beyond.
Don't miss out on this eye-opening discussion with Alex Conners and be sure to tune in!
2023-06-2035 min
Marketers TalkingFramework for B2B Advertising with Silvio PerezAre you ready to level up your B2B advertising? Join Jess and Silvio Perez, founder of Ad Conversion, on an epic journey to advertising excellence! Discover the power of statistical significance, top tools for measuring success, and the art of leveraging high-performing content for impactful campaigns. Uncover the rising potential of short-form video content as a captivating marketing strategy. Revolutionize your advertising approach. Tune in now!2023-06-1527 min
Marketers TalkingUnlocking the Power of Content Repurposing: Insights from Vassilena ValchanovaIn this episode, Vassilena Valchanova (Content Marketing Strategist and Brand Messaging Expert), and host Jess come together to chat about the value in repurposing content. Not only does repurposing content save you time, but it also allows you to improve your ROI. Using the same content in different forms (podcasts, short-form and long-from video, static images, stories, live streams, etc.) will help you to reach new audiences without the hassle of constantly creating new content. Tune in to learn more about how to repurpose your content!2023-06-1323 min
Marketers TalkingGetting Started with Podcasting in 2023 with Mark ColganIn this episode, Jess and Mark discuss the benefits of podcasting for B2B marketers. They talk about all things podcasts: starting their own, speaking on other people's, and advertising. They also explain why podcasting is an easy way to create content and can drastically boost content production, and how it can help businesses reach their marketing goals.2023-06-0822 min
Marketers TalkingWhy Email Marketing Isn’t Dead with Kiley NicholsIs email marketing a practice of the past? We don’t think so! In this episode Jess sits down with growth marketing expert Kiley Nichols to discuss why email marketing isn’t going anywhere. They chat about how to make your email marketing strategy impactful and best practices your business should apply. They also shed some light on which email marketing tools you should be taking advantage of. 2023-06-0618 min
Marketers TalkingWhy Images Rule on LinkedIn Kevin BarryIn this episode Jess is joined by Kevin Barry, a B2B advertising guru, to spill the tea on why static content is the key to success on social media, especially on LinkedIn. They share some game-changing tips and advice for adapting your visual content to stand out from the crowd. Kevin also dishes on his experience with TikTok advertising and the importance of keeping your content centralized to increase its impact. So, if you're looking to capture the attention of decision makers and take your B2B marketing strategy to the next level, this episode is a must-listen!2023-06-0122 min
Marketers TalkingStarting a Marketing Agency in 2023 with Chris RocheIn this episode, Jess talks with Chris Roche about his experience scaling multiple seven-figure agencies and provides insights for marketing agency owners who want to scale their business. They muse about the benefits of consulting and how it can supplement income for marketers when marketers properly value their skills and don’t undercharge. Chris also discusses how starting an agency or going freelance can provide more work-life balance and flexibility.2023-05-3042 min
Marketers TalkingBuilding a Career You Love with Karli WilliamsonKarli Williamson, a career coach, discusses how to prevent burnout and boost morale amongst marketers. She suggests focusing on tasks they enjoy and exploring options within their current role or company. Managers can help by staying involved in projects, asking for input and feedback, and taking specific tasks off team members' plates.2023-05-2527 min
Marketers TalkingMarketing Conspiracy Theories with Amber RhodesIn this episode, Jess and Amber Rhodes get a little spooky, speculating on various conspiracy theories surrounding marketing. They also talk about the culture of fast growth in B2B startups, unhealthy obsession with headcount, and the power of employee advocacy. Jess also shares her conspiracy theory that many B2B best practices are complete BS, perpetuated by the marketing Illuminati.
Guest Info
Amber Rhodes is an avid reader and reality TV watcher, who also happens to be the Social Media and Communications Manager at UserGems. When she's not being a couch potato, she's spending...2023-05-2330 min
Marketers TalkingProduct-Led Growth in 2023 with Peter ZawistowiczJoin Jess on the latest episode of "Marketers Talking Marketing" as she sits down with Peter Zawistowizc, Head of Marketing at Pace, to delve into the world of PLG and its significance in the marketing industry.
hubspot.com2023-05-1817 min
Marketers TalkingMarketing Operations: The Secret Weapon for Data-Driven Insights with Sarah SehgalIn this episode, Jess and Sarah discuss the importance of Marketing Operations in influencing performance marketing and demand generation. Sarah discusses how her team has transformed their approach to data with a more efficient way of getting actionable data to all teams that need it. They also discuss the importance of data architecture in marketing operations and having a deep understanding of the marketing systems and data to drive revenue effectively.
Guest Info:
Sarah Sehgal is a passionate tech marketer, speaker, and growth catalyst. With over a decade of experience in the...2023-05-1638 min
Marketers TalkingAI & Marketing in 2023 with Pavel KonoplenkoIn this episode Jess Bahr and Pavel Konoplenko discuss the potential impacts of AI on marketing in 2023. They talk about AI tools such as Chat GPT, Instagram's algorithm, and Notion for brainstorming. They also discuss the potential shifts in job roles, the human predicament of the promised land, and the seamless integration between different systems due to AI and virtual reality.
hubspot.com2023-05-1144 min
Marketers TalkingWhy, How, and Where to Start in Product Marketing with Alex VirdenIn this episode, Jess and Alex discuss the challenges and rewards of being a solo product marketer, and the importance of being self-aware and assessing your skillset to find the right marketing role. They also discuss the shift in focus in learning new skills when moving from demand generation to product marketing. The episode also touches on the initial challenge of defining the product marketing manager's role and ensuring alignment within the organization.
Guest Info
Alex is an experienced product marketer passionate about product, marketing, SaaS, and mentorship.In over 10 years of working in marketing...2023-05-0917 min
Marketers TalkingTwitter Ads for B2B in 2023 with Silvio PerezIn this episode Jess and Silvio Perez dive into the exciting world of B2B advertising. They chat about the power of Twitter ads in driving conversions and how branding and human biases influence our perception and decision-making. Silvio gives his expert opinion on the future of advertising channels. Jess also shares a hilarious experiment she did using memes in Twitter ads to promote her newsletter, and stresses the importance of trying out new advertising channels and building retargeting pools.
Guest Info
Silvio Perez is the author of Google Ads Profits and former Head of...2023-05-0429 min
Marketers TalkingStreamlining the Demo Acquisition Process with Stephen MayallIn this episode, Stephen Mayall and Jess Bahr discuss strategies for increasing demo request volume for SaaS startups. They emphasize the importance of optimizing the demo acquisition process by reducing friction and setting clear expectations on landing pages. They also discuss different demo models, such as the discovery call model and self-serve model, and stress the need for fast response times and effective follow-up processes to avoid losing potential buyers. Stephen shares his insights on optimizing websites for better sales performance, using call-to-actions, social media channels, and LinkedIn to book demos and create seller profiles.
Guest Info2023-05-0226 min
Marketers TalkingCreating Inclusive Workplaces: Advocating for Yourself and Others with Ellen SchwartzeIn this episode, Jess and Ellen discuss the importance of accepting and embracing one's authentic self in the workplace and resisting pressure to conform. They also touch on various topics such as fitting in, spotlighting individuality, body positivity, breaking out of echo chambers, and leading a thriving and healthy workplace.
Guest Info
Ellen Schwartze is an experienced SaaS marketer who has worked in the industry for over a decade. She loves demand generation, webinars, and creating campaigns that drive customer acquisition.
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www.linkedin.com
2023-04-2541 min
Marketers TalkingNavigating the Balance Between Human and AI in Content Creation with Joyce TsangIn this episode, Jess and Joyce discuss the various ways AI can be used in content creation, including ideation and paraphrasing tools. Joyce also emphasizes the importance of testing different AI tools and integrating them at different stages of the process, and the importance of storytelling and creating valuable content for audiences, with SEO as a distribution tool rather than the main focus.
Joyce Tsang is a content marketer and the founder of Joyce Tsang Content Marketing. She began her career as a journalist and editor before transitioning to the role of Digital Marketer...2023-04-1828 min
Marketers TalkingHow to Overcome Obstacles as a Marketer with Rhonda GiedtIn this episode, Jess and Rhonda talk about how to overcome obstacles in marketing, regardless of the size and industry of the company, and the importance of career planning and employee mapping to promote career growth.They also discuss the importance of good mentorship to navigate various non-related marketing aspects of their career, and the significance of learning from mistakes in management.
Guest Info:
Rhonda helps B2B tech companies overcome obstacles to get to the next growth milestone. She has experience in multiple industries such as healthcare, cloud storage, manufacturing, sustainability, research, connected devices...2023-04-1148 min
Marketers TalkingHow to Make B2B Ads Not be Boring with Christina MowryIn this episode, Jess Bahr and Christina Mowry discuss the challenges of creating interesting ads for 'boring' industries, the importance of community in learning advertising, and Christina’s favorite tools in her tech stack.
Want more?
www.linkedin.com
bannersnack.com
becreatives.co
demandgenerationclub.com
descript.com
goprimer.com
linkedin.com/singleimageads
loom.com
mutinyhq.com
mutinycommunity.com
observe.ai
sayprimer.com
6sense.com
slack.com
thinknectar.co...2023-04-1125 min
Marketers TalkingHow Marketers Can Do More with Less with Mallory MullanIn this episode Jess sits down with Mallory Mullan to discuss how marketers can do more with less while navigating a recession, especially when it comes to marketing at a startup.
Guest Info:
Mallory is a Growth and ABM marketing leader and startup advisor with 12+ years of experience building conversion-focused marketing strategies and high-performing teams for top companies such as Adobe, Botify, Deloitte, and Cloudsmith. Originally from North Carolina, USA, Mallory now lives in Northern Ireland with her husband and white Schnauzer puppy, forever in awe of the vast green countryside, Irish hospitality, and the...2023-03-2838 min
Marketers TalkingAttribution the Easy Way with Sandra PolakIn this episode, Jess Bahr and Sandra Polak discuss the importance of UTM tracking, gamification in employee advocacy, data reporting, and RevOps. They also talk about their experiences with marketing analytics and project management tools.
Guest Info:
Sandra is an experienced and data-driven, B2B Saas marketing leader based in New York City. Born and raised in the Netherlands, she has been working in marketing for 10+ years, specializing in the B2B SaaS industry, scaling startups, building out data-driven marketing teams, and crafting inbound channels and partnerships.
Want more?
www.linkedin...2023-03-2129 min
Marketers TalkingProduct Marketing at Early-Stage SaaS Companies with Karthik KrishnaswamyIn this episode, Jess sits down with Karthik Krishnaswamy to talk about everything you need to know about product marketing at early stage B2B SaaS companies.
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hubspot.com2023-03-0736 min
Marketers TalkingBeing the Youngest Marketer in the Room with Katria KompIn today’s episode, Jess sits down with Katria Komp, a young marketing professional with remarkable experience in marketing, e-commerce, and demand generation to discuss how young women just starting out their marketing career are often overlooked in the industry. Katria shares tips on how not to be stepped over as a young professional, how to raise your voice, set boundaries, and stand your ground when you are just getting started in your career.
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www.linkedin.com
hubspot.com2023-03-0231 minFairfield What Are You Reading?Episode 24: A Tanka Poem, Jeanne Villepreux-Power, and Night CreaturesFairfield Public Library's monthly podcast helps you find your next great read. Fairfield Public Library Fairfield, CT fairfieldpubliclibrary.org
Podcast host: Philip Bahr, Head of Adult Services
Guests: Tamara Lyhne, Head of Children's Services, Stefanie Bergstrom, Branch Children's Librarian, and Emily Muller, Children's Librarian
Thanks to our podcast editor Max Berryman for making us sound great!
This month's FPL staff picks:
Tamara Lyhne:
Garvey in the Dark by Nikki Grimes
Capturing Cow Farts and Burps by Erin Twamley
Cooking with Chef Sloth (Part of the Animal Chef Series) 2023-02-1526 min
Marketers TalkingWhy Static Images are a Must on LinkedIn with Kevin BarryIn today's episode, Jess sits down with Kevin Barry, a seasoned digital marketer, to discuss the power of static images on LinkedIn. Kevin shares his expertise on why static images are the secret weapon for boosting engagement and reach on the platform.
Want more?
www.linkedin.com
hubspot.com2023-02-1422 min
Marketers TalkingGetting Started Podcasting with Mark ColganIn this episode, Jess and Mark discuss the benefits of podcasting for B2B marketers. They talk about all things podcasts: starting their own, speaking on other people's, and advertising. They also explain why podcasting is an easy way to create content and can drastically boost content production, and how it can help businesses reach their marketing goals
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www.linkedin.com
hubspot.com2023-02-0922 min
Marketers TalkingBuilding a Career You Love with Karli WilliamsonOn this episode, Karli Williamson joins to talk about building a career you love.
Want more?
hubspot.com2023-02-0727 min
Marketers TalkingProduct Led Growth in 2023 with Peter ZawistowiczJoin Jess on the latest episode of "Marketers Talking Marketing" as she sits down with Peter Zawistowizc, Head of Marketing at Pace, to delve into the world of PLG and its significance in the marketing industry.
Want more?
hubspot.com2023-02-0217 min
Marketers TalkingTwitter Ads - B2B Marketing's Hidden Secret with Silvio PerezElon's Twitter is an unpredictable place for many brands, but that doesn't mean your brand should write it off completely. Sub $0.01 video completions and strong engagement rates make it a hidden gem for B2B marketers.
Want more?
www.linkedin.com
hubspot.com2023-01-3129 min
Marketers TalkingAI & Marketing in 2023 with Pavel KonoplenkoIs AI coming for our jobs, or will it be a useful tool that’s just getting started?
Want more?
hubspot.com2023-01-2644 min
Marketers TalkingEp. 0 - Welcome to Marketers Talking MarketingWelcome to Marketers Talking Marketing, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines, implementing campaigns and driving results for their companies or clients.
We'll cover a wide range of topics, from social media and content marketing, to SEO and email marketing, and everything in between. Our goal is to provide practical and actionable advice that you can apply to your own marketing efforts.
So whether you're a seasoned pro or just starting out in your marketing career, we...2022-12-3100 min
The Revenue Marketing ReportThe Soapbox with Jess Bahr: Why don’t CEOs trust CMOs?Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate.
For more great content like this, check out calibermind.com.
2022-10-2637 min
DJ Tom BolaTech Monday 3Technical house feeling for you.
Tracklist:
01 San Pacho - Amor (Original Mix)
02 Chicks Luv Us - Freakon (Original Mix)
03 Mochakk - False Need (Extended Mix)
04 Duarte, Enne - Maracatu (Original Mix)
05 Leon (Italy), Mr.Diamond - Rum (Original Mix)
06 Dennis Cruz - Ready For The Blues (Original Mix)
07 Siwell - La Fiesta (Extended Mix)
08 Enne, Lucas Bahr - Shakira (Original Mix)
09 NightFunk, Jess Kidd - Housemusic feat. Jess Kidd (Original Mix)
10 Rafa Villalba, paskman - Chiquetere feat. Rafa Villalba (Original Mix)
11 Claptone, lau.ra - Beautiful (feat. lau.ra) (James Hype Extended Remix)
12 Classmatic - Toma Dale (Original Mix)
13 Fabio...2022-05-111h 02
Mawkish Twaddle with Bob N.Mawkish Twaddle with Bob N. - 4/16/22 (No. 239)This week’s Twaddle has exciting new sounds from SAVAK, Prairie Clamor, Christian Blunda, Emperor Penguin, The Aluminum Group, Tamar Berk, Mordecai Smyth, Alyssa Gengos, Jeanines, Michael Head & The Red Elastic Band, Doug Tuttle, Gordon McIntyre, Planets Are On It, Mo Troper, John Charles, Donna Blue, The Musical Chairs, Nape Neck, Don Leisure, Wet Leg, Nyokabi Kariuki, Verity Susman & Matthew Simms, Jess Scott, Ex-Vöid, Seth Swirsky, Half Man Half Biscuit, Freezing Hands, Sault, Mick Trouble, Superchunk, Şatellites, Guided By Voices, The Bug Club, Clea Vincent, and Otoboke Beaver.There are also newly reissued selections from fine., Ned...2022-04-173h 00
Creative Side UpSocial Media Expert - Jess BahrWelcome to the Creative Side Up Podcast with Tim Olsen. This is the show where we unpack creative minds. Today, my guest is Social Media Expert Jess Bahr. (https://www.instagram.com/fatgirlifts/) Jess's experience has allowed her to travel all over working with some of the biggest brand names. She has been involved in large social media campaigns you've definitely seen. Her passion now is leveraging her experience and knowledge to help creatives recognize and grow their potential.
Giving away a pair of Koss Headphones!
Details:
1. Subscribe to my Youtube Channel at: ht...2020-03-0358 min
The Starters Club Podcast - Learn From Entrepreneurs - Get Your Business Started - Grow Your Current Business132 - Pinterest Ads 101 with Jess BahrJess Bahr is back, and this time we're talking Pinterest Ads, and why you shouldn't be ignoring them for your business. In this podcast we go into the hows and whys of using them, and how to get the most from them in your business. 2016-11-0123 min
Simple Pin Podcast: Simple ways to boost your business using Pinterest020 Maximizing Promoted PinsJess Bahr manages $100K campaigns for her company’s partners. She’s sharing what she knows about the best way to run a campaign. I’m sharing my action items and how you and I can both dive into using Promoted Pins to boost traffic.2016-09-2134 min
The Starters Club Podcast - Learn From Entrepreneurs - Get Your Business Started - Grow Your Current Business124 - Pinterest 101 with Jess Bahr (And Why You Really Need to Start Using It Now)Many companies don't focus marketing efforts on Pinterest because they feel it might not be the best fit for their business. However, Jess Bahr, of JessBahr.com, gives me so many reasons why you shouldn't be ignoring this social platform. It's almost as if Pinterest is the best of Facebook and Google all in one. Jess breaks down how to utilize this amazing platform for your business, and tells us how to get the best results for not just getting a pin up, but making it last for months! You're leaving money on the table...2016-08-3032 min