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Showing episodes and shows of
Jess Collins
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M Path
5 Ways to Weave Wellbeing into Your Work
Feeling creatively drained? Fresh from a soul-reviving holiday, I’m sharing five heartfelt ways I blend wellness into work. Picture voice notes on Cornwall cliff runs, sea-swimming with a friend, or client chats on dog walks. You’ll see how these ignite sharp focus and bold ideas for any project.You’ll leave ready to weave movement, nature, or mindfulness into your routine, unlocking vibrant work that shines brighter. From spa days sparking big wins to beachside notebooks fuelling creativity, you’ll find one ritual to transform your craft and soar.Find out more about Jess and...
2025-05-08
14 min
M Path
Self Worth, Work and a Taurus New Moon
Feeling a bit lost in the chaos of work or life? Channelling the warm, grounding energy of the Taurus new moon, I dive into why self-worth is the heart of true success. With raw honesty, I unpack the exhausting hustle culture and “fake it till you make it” myths that wear down creative souls, drawing from the real struggles of my coaching clients—those battles with comparison and self-doubt we all know too well.This episode is a gentle, Taurus-inspired hug: an invitation to grow slowly, deliberately, and from a place of deep self-belief. With a touch of cos...
2025-05-01
16 min
M Path
Package Means Penis
Ever wondered why some marketing copy wraps you in a cozy hug while others hit like a corporate ice bath? In this episode, I share why words like “package” might spark visions of David Bowie’s iconic vibe—if you know, you know—instead of your irresistible offer. I dive into dodging those awkward “weed words” that yank readers out of the magic, sharing quirky tricks like proofreading backwards or splashing colour on your words to catch pesky slip-ups. It’s all about keeping your audience lost in a delicious flow, hooked before they even know they’re sold.I’ll reveal w...
2025-04-24
14 min
M Path
What to Do When You're at a Standstill
I know how it feels when your business is a whirlwind, pulling you toward burnout. I’ve been there. This M Path episode is for anyone whose business feels like it’s shaken by stress and those heavy retrogrades. I’m here to help you hear the universe’s gentle nudge to pause, to find courage in slowing down when everything screams to keep going.Together, we’ll look at your business with fresh, honest eyes, asking what truly matters for you and those you serve. What if this moment of feeling stuck is the universe whispering for you to...
2025-04-17
21 min
M Path
Why Making Money Matters
Want to know why money’s a hush-hush topic for creatives—and how to make it work for you? In this episode, you’ll get why cash matters without ditching your values. I’m spilling insights from my best month yet, showing how it bought me a summer off with my family—not to brag, but to prove you can build a life that doesn’t drain you.You’ll hear hard-earned lessons: why half of small businesses flop fast, how a ‘big win’ firm couldn’t pay its team, and what I’ve learned coaching burnt-out entrepreneurs. It’s al...
2025-04-10
33 min
M Path
5 Spiritual Practices I Use in My Business
Curious about the mystical side of entrepreneurship? In this episode, I share five spiritual practices—astrology, crystals, lunar phases, tarot, and more—that have transformed my business and life. These tools fuel my creativity, spark big manifestations (like my dream home with a wood burner!), and keep me grounded.From casual dabbling to full embrace, I share how affirmations and visualisation bring wild dreams to life. No fluff—just real magic to sprinkle into your work. Let’s make April a month of possibility!Find out more about Jess and the Empress membership community at jesscoll...
2025-04-03
26 min
M Path
The Season of Authenticity
This week on M Path, I’m diving into the raw fire of Aries season, with that rare Aries eclipse—the last on this axis for nearly a decade—stirring things up. We’ll get real about stripping away the noise to find who you truly are. I’m talking about why authenticity isn’t just some fluffy idea—it’s the beating heart of anything worth building, whether that’s a business, a connection, or a life that feels like yours.With the sun, Mercury, Venus, and even Neptune cranking up this Aries energy, I’ll unpack why hiding be...
2025-03-27
21 min
M Path
Do You Need a Call to Action
Wonder if your social posts come off too pushy? This episode’s about why less can hit harder. Constant selling feels like unskippable ads—people zone out. But real connection, like sharing know-how or building community, lands better. Calls to action? Think seasoning: a pinch enhances, too much spoils. Ready to dial it back and sound more like you?Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.
2025-03-20
11 min
M Path
5 Days to Better Content
Want to transform your content in just five days? I got you. I’m launching a no-nonsense challenge to shake up your content marketing game—think five-minute daily tasks (or a bit more if you’re up for it). No jargon, no fluff—just practical steps: audit your stuff, set clear intentions, know your audience, structure smartly, and create killer ideas.In this episode, I’m sharing proven tips from my Contented course and Empress membership to sharpen your direction and build an idea stash. It’s all about authenticity and strategy, delivered short, raw, and real—perfect for yo...
2025-03-13
25 min
M Path
The Double Content Calendar
Do you ever wonder why your content feels like a last-minute mess, even with a plan? I've been there.In this episode, I’m sharing my double content calendar trick—a game-changer that keeps my brand strong and stress low, no matter what life throws at me. It’s a 90-day overview for big-picture clarity, plus a two-week sprint to stay ahead. Think spring skincare posts or Mother’s Day florist reels, all prepped without losing it.I’ll show you how I carve out space to create, so no one else steals it first. This isn’t...
2025-03-06
13 min
M Path
Quickfire Tips to Improve Your Instagram Content
Struggling to make your Instagram content click? Trust me, I get it—I’ve been there, watching posts flop and wondering why they’re not connecting. In this episode, I’m sharing 11 quick, heartfelt tips that pulled me out of that rut and have helped so many others too. It’s about leaning into what works, knowing what you want to say, and truly getting who you’re talking to.I’ll walk you through how I mix strategy with that raw, real vibe—because nobody vibes with a robot, right? We’ll chat about selling without feeling icky, bein...
2025-02-27
25 min
M Path
The Power of Duality
Have you ever felt torn between different parts of yourself? I know I have. In this episode, I explore the power of embracing duality — allowing all the different sides of us to coexist. We often think we need to be one thing, but in reality, it’s the contradictions and complexities that make us unique and whole.I share how, as content creators and entrepreneurs, we get caught in labels and expectations, but it’s when we embrace our full spectrum — both the messy and beautiful parts — that we connect most deeply with others. Through personal reflections, I introduc...
2025-02-20
17 min
M Path
How to Attract Clients Outside of Your Circle
In this episode, I’m sharing some of my favourite, no-nonsense ways to connect with new people and grow your business beyond your circle. We’re diving into seven simple, soulful strategies—like teaming up with others, creating content that really clicks, and building a community that feels like family.I’ll also share the power of referrals and why real, heartfelt conversations are more valuable than any transaction. Plus, I’ll show you how cold offers can be a warm invitation for fresh clients to come your way.By the end of this episode, you’ll hav...
2025-02-13
19 min
M Path
Making Intentional Space to be Creative
In this episode, I’m sharing some of my favourite, down-to-earth ways to carve out time for creativity, even when life feels non-stop. I walk through 10 thoughtful strategies that you can weave into your day—like taking creative breaks, choosing a notebook over your phone, and embracing the quiet to let your ideas flow.I also share the magic of solo creative dates and the power of journaling to spark inspiration. But it’s not just about the solo journey—it’s about the people who lift you up too. Surrounding yourself with inspiring, positive souls who push you t...
2025-02-06
21 min
M Path
Create Content for Your Audience Not the Algorithm
What’s the key to creating content that truly connects with your audience – without getting lost in the noise of social media trends? In this episode, I share the art of crafting authentic content for your audience, rather than just chasing the algorithm. It’s easy to get caught up in the latest trends and viral strategies, but the real magic happens when your content resonates on a deeper level.I’ll share my thoughts on what we should spend less time on, like trendy reels, hashtags, and chasing perfection, and what we should focus more on—building r...
2025-01-30
27 min
M Path
6 Shifts to Change Your Sale Status
How can changing your attitude towards sales transform your business? In this episode, I share six mindset shifts to help you build genuine connections with potential clients and increase sales without being pushy.Sales often has a bad reputation, with many entrepreneurs worried it makes them seem manipulative. But what if you could view sales as a way to serve your clients, rather than a hard sell? This episode offers practical tips on selling authentically, focusing on building relationships and offering real value.I’ll share with you how to highlight your unique selling points, us...
2025-01-23
28 min
M Path
Open Letter to An Emperor
How would your business and personal life change if you no longer felt the need to impress others? In this episode, I dive deep into the “emperor epidemic”—a term that reflects the ego-driven, overinflated marketing and leadership approach that many entrepreneurs fall into. I explore how embracing vulnerability, authenticity, and soulfulness can be the true secret to lasting success.I challenge the common “boss babe” mentality that often encourages perfectionism and projecting an inflated image. Instead, I share how these pressures can lead to burnout and a sense of emptiness. By letting go of the masks and embrac...
2025-01-16
13 min
M Path
Remedy for Overthinking Your Content
What’s the real reason you hesitate to post your content? Are you struggling with overthinking, self-doubt, and the fear of how others will react? In this episode, I dive into the remedy for content paralysis and how you can start posting confidently, without second-guessing yourself.Through personal stories and actionable tips, I explore how to overcome the perfectionism that holds so many creators back. I discuss the importance of writing from the heart, focusing on connection over curation, and letting go of the need for validation. The episode covers eight powerful strategies to break free from ov...
2025-01-09
25 min
M Path
5 Types of Content Marketing
How can content marketing truly transform your business in 2025? In this episode, I explore five powerful types of content marketing that can elevate your brand and drive growth. With a focus on actionable strategies and insights, I dive into the power of video, podcasts, email marketing, blogging, and social media – and how to leverage each to effectively engage your audience. Learn how video can build authenticity and connect you to your customers on a deeper level, how podcasts are growing as a tool for personal and business promotion, and why email marketing continues to be a powerful tool for building a t...
2025-01-02
16 min
M Path
Setting Intentions for 2025
What do you want to achieve in 2025, and how are you planning to get there? In this episode, I reflect on the power of intention-setting and how defining clear goals can transform your business and personal life. As we close out 2024, I take a moment to share my own journey of evolution and growth, highlighting the importance of aligning business intentions with personal well-being.I delve into the significance of mapping out where you want to be, not just in terms of revenue, but in life, relationships, and work-life balance. I walk you through the process of...
2024-12-19
21 min
M Path
Lessons From the Dancers
In this episode, I explore the powerful connections between dance and business. From dealing with performance nerves to embracing imperfection, I share how the mindset of a dancer can be applied to running a successful creative business.Learn how having a clear mission can drive your business, how mistakes can lead to growth, and why a strong support network is crucial. I also discuss the importance of embracing vulnerability, authenticity, and purpose—both in dance and in business. With the right community behind you, success becomes inevitable.Find out more about Jess and th...
2024-12-12
18 min
M Path
How to Create Content That Connects
How can you create content that truly connects with your audience? In this episode, I share the art of crafting authentic content that resonates with your audience on a deeper level. The conversation dives into how vulnerability and authenticity are crucial to forming genuine connections, and why so much content today falls flat due to lack of emotional depth.I explain why being your true self, rather than trying to impress, is crucial for building lasting trust with your audience. I share the importance of storytelling, authenticity, and engaging from the heart, not from ego. With practical...
2024-12-05
19 min
M Path
The Final 33
What can you achieve in the final 33 days of 2024, and how can you use this time to set yourself up for success in the new year? In this episode, I reflect on the significance of these last days, encouraging listeners to see each day as an opportunity for intentional progress, rather than waiting for January 1st to make meaningful changes.I introduce my membership community, Empress, and announce our December launch with two distinct approaches: a “14-day fire up” for those looking to start the new year with energy, and a “two-week wind down” for those who prefer a...
2024-11-28
14 min
M Path
The Mindset Makeover
What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.You’ll learn why it’s crucial...
2024-11-21
20 min
M Path
The Importance of an HFHV Customer Strategy
What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.You’ll learn why it’s crucial...
2024-11-14
17 min
M Path
Happy Birthday to The Feral Writer
In this special episode of M Path, I’m celebrating a meaningful milestone: the birthday of The Feral Writer and opening up about my journey, sharing the origins of my brand, and reflecting on the life changes that led me here.Back when I had a thriving marketing career and a line-up of high-profile clients, everything seemed perfect on the surface. But something was missing. I felt detached, and the endless push for growth didn’t align with my creative spirit. Everything changed when I became a mother, forcing me to confront questions about my purpose and iden...
2024-11-07
24 min
M Path
5 Tips for Self-Sabotage
Have you ever wondered why we often become our own biggest obstacles? In this episode of M Path, I delve into the curious world of self-sabotage and its impact on our lives!As we shift gears from a whirlwind 30-day challenge, it's time for a thoughtful exploration into self-defeating behaviours. With the insightful picks of members Corey and Kat leading us, this episode strikes a deep chord with the essence of autumn—a period for reflection and adjustment.Discover five essential tips to identify and conquer self-sabotage, and learn the art of stillness, embracing moments of...
2024-10-31
21 min
M Path
5 Thoughts on Promotion
Do you dread the idea of self-promotion? In this episode of M Path, I dive into the often uncomfortable but crucial world of self-promotion, especially for creative and empathic entrepreneurs. Many struggle with the thought that promoting themselves means being loud or boastful, but I’m here to challenge that notion and show you a more authentic path.Through five key insights, I share how promotion can become a natural extension of your business, helping you reach the people who need your services the most. Whether it's refining your message, building stronger connections with existing clients, or fi...
2024-10-24
20 min
M Path
The Importance of Intentionality
Do you ever feel like you're drowning in endless to-do lists but getting nowhere? In this episode of M Path, I explore the power of intentionality and how it can transform the productivity of creative entrepreneurs. Are your daily tasks truly aligned with your long-term goals, or are they just keeping you busy without real results?I challenge you to rethink your priorities, focusing on tasks that propel you forward instead of perpetuating inaction. From refining content strategies to re-evaluating commitments, I break down the importance of clear intentions in everything you do. I also share practical...
2024-10-17
19 min
M Path
The Importance of Treading Water In Your Business
Do you ever feel like you're constantly hustling, yet getting nowhere? In this episode of M Path, I expore the counterintuitive concept of "treading water" in business. While the world tells us that success comes from non-stop grinding, what if the secret to real progress is actually found in moments of stillness?Inspired by leaders like Bill Gates and his famed “think weeks,” I explore the power of intentional pauses. Forget about busy holidays; this is about carving out space to disconnect, recharge, and reflect—away from the constant buzz of emails and social media. In a world wher...
2024-10-10
18 min
M Path
The Number Five Rule of Re-Alignment
What does it really mean to serve others, and how can we do it without burning ourselves out? In this final episode of the Autumn of Realignment series, I explore the fifth and final rule: serving. Over the past weeks, I’ve touched on energy, inspiration, action, and promotion. Now, it all comes together with serving—the practice that ties everything into a balanced and fulfilling life.I dive into how true service isn’t just about giving to others—it starts with cultivating our own energy and grounding ourselves before we can genuinely help those around us. If y...
2024-10-03
23 min
M Path
The Number Four Rule of Re-Alignment
Are you uncomfortable with self-promotion? In this episode, I dive into the fourth rule of realignment: promotion—a topic that often gets a bad rap among creative entrepreneurs. Why does promoting your work feel so awkward, and how can you shift your mindset to embrace it? Building on previous discussions about energy, inspiration, and action, I’m now tackling the key to getting your work out there. I break down five essential insights on how to make peace with promotion, recognise its value, and use it to nurture relationships with both new and existing clients.This...
2024-09-26
19 min
M Path
The Number Three Rule of Re-Alignment
Ever feel like your daily actions aren't quite matching up with your bigger goals? In this episode of M Path, I dive into the idea of "aligned action" as part of my realignment framework. Coming off the back of some personal health challenges, I've been reflecting deeply on the importance of aligning our actions with our aspirations.Today's focus? The third rule of realignment: action. But not just any action—it's about taking steps that actually move the needle toward what you truly want. Do you find yourself getting caught up in tasks that don’t seem to g...
2024-09-19
13 min
M Path
The Number Two Rule of Re-Alignment
Where does true inspiration come from, and how can it fuel your business success?In today’s episode, I dive into rule number two of the Realignment Challenge: finding your creative spark. Inspiration is all around us, but how do we tap into it to create meaningful impact?I share insights from my personal journey, including the launch of my new mastermind program, Maven—designed for ambitious women ready to elevate their businesses and amplify their creative potential. I explore how stepping outside your routine, embracing nature, and tuning into diverse experiences can ignite new idea...
2024-09-12
14 min
M Path
The Number One Rule of Re-Alignment
Have you ever wondered why your business feels off-track despite your hard work?In this episode, I share my five essential rules of realignment that have been game-changers in my entrepreneurial journey. As I gear up for a five-day realignment challenge, I’ll share practical steps that not only boost sustainable revenue but also strengthen client relationships.I'll explore the telltale signs of misalignment—like dwindling sales and creeping financial anxiety—and discuss why reconnecting with your core identity is crucial for success. Each session will focus on energising both your body and mind, offering insigh...
2024-09-05
15 min
M Path
The 5 Stages of an Authentic About Page
Is your About page doing its job? In this episode, I share my five critical stages of creating an About page that reflects your brand and genuinely resonates with your audience.We start with Foundations, exploring your page’s objectives and who you're speaking to. In Messaging, I challenge you to consider whether your core values and brand story truly shine through. Then comes Seeking Skeletons. Are you willing to share the vulnerable parts of your journey to create authentic connections? In Differentiation, we explore whether your narrative genuinely resonates with your audience or is just a list o...
2024-08-29
17 min
M Path
6 Tips for Content That Activates Your Customer
Have you ever felt like your content is falling flat, even when you poured your heart into it? In this episode, I share my six essential tips for creating emotionally resonant content that attracts your ideal customer and filters out those who could be a better fit.Discover how to build your authority and establish yourself as the go-to expert, inspiring your audience to take action and move beyond social media noise.Learn how being labelled "too much" can be a badge of honour, not a curse. I open up about my journey of embracing...
2024-08-22
23 min
M Path
Tips on Passive Income from the Clients
Have you ever wondered if your everyday skills could unlock freedom and transform your life? In this episode of M Path, I explore the profound world of passive income through the wisdom and experiences of participants from my six-week creative sanctuary. We hear from Ali, who suggests starting small and teaching from personal experience, and Marie, who emphasises leveraging simple, everyday skills.This episode will help you reflect on your true intentions for seeking passive income, whether for a better lifestyle, freedom to work from anywhere, or a lighter workload.Find out more...
2024-08-15
16 min
M Path
6 Tips for More Abundance in Business
Have you ever wondered how harnessing cosmic energies could transform your business? In this episode, I share insights and strategies to attract abundance, focusing on the powerful Lionsgate portal. Learn how to shift your vibration, realign with your true desires, and manage your energy amidst the constant buzz of external stimuli.My six practical tips for fostering abundance, especially during the challenges of Mercury Retrograde, emphasise the importance of grounding and nurturing your energy. Through affirmations and visualisations, I’ll share how you can manifest your desired outcomes.Find out more about Jess and the Empress mem...
2024-08-08
26 min
M Path
The Ten Thousand Pound Customer
What if the secret to sustainable business growth is nurturing just a handful of high-value customer relationships? In this episode, I explore the transformative potential of the £10,000 customer.Through my journey and real-life examples from my offerings, such as the Creativity Sanctuary and Empress, you'll learn how small initial purchases can evolve into significant investments, all through the magic of trust and positive experiences. I’ll explain the five crucial steps to turning casual buyers into loyal advocates championing your brand. From understanding the intimate details of your best customers' lives to creating tailored products that...
2024-08-01
17 min
M Path
Six Simple No Frills Passive Income Ideas
Have you ever wondered how to transform your creative passions into passive income streams?In this episode, I introduce my upcoming Creativity Sanctuary, a transformative six-week mini-mind aimed at helping small business creatives launch their passive income projects. From crafting concise, impactful eBooks to strategising content for a monetisable YouTube channel, I'll share actionable tips to set you on the path to financial freedom.I also explore the world of webinars, revealing how you can convert your expertise into an evergreen income stream without the hard sell. I'll touch on other lucrative passive income avenues...
2024-07-25
16 min
M Path
Behind the Curtain of Contented
Unlock the secrets to passive income for creative entrepreneurs and revolutionise your business model.In this episode of M Path, I share the story behind "Contented," my most successful course, crafted in six weeks despite a busy home life. You'll uncover the unique formula that made Contented shine, including its semi-live structure that combines the best of self-paced learning and real-time interaction. I’ll share how cultivating a loyal customer base through unique and exceptional experiences can open doors for further upselling and cross-selling opportunities. By dedicating a week to immersive social media interaction, I share how...
2024-07-18
24 min
M Path
My Six Week Passive Income Process
Have you ever wondered how to transform a simple idea into a passive income stream?In this episode, I unveil my six-stage process for creating passive income offerings. We'll start by brainstorming creative ideas that perfectly align with your brand and cater to your audience's needs. I'll share strategies to ensure your offerings are interconnected, fostering customer loyalty and repeat business. Next, we'll focus on narrowing down your concepts and crafting a compelling name that truly resonates with your target audience and embodies your brand’s vision.Find out more about Jess and the Empress me...
2024-07-11
13 min
M Path
30 Days to Passive Income
Have you ever wondered how to turn your creativity into a steady income stream, especially during those leaner summer months?In this episode of M Path, I uncover the secrets to generating passive income in just 30 days. I'll break down the concept of passive income, making it approachable and scalable for soulful and empathic entrepreneurs. I'll introduce you to the Creativity Sanctuary, a transformative six-week intensive programme with live sessions, co-working time, and personal support designed to help you craft and launch your passive income offerings.Whether you're a writer, a skincare brand, a florist...
2024-07-04
19 min
M Path
Investing in Your Craft vs Your Certificate
Practical knowledge often trumps formal qualifications, and I've seen it firsthand throughout my career. Once, as a hospitality manager, I learned the actual value of leading from the front—whether it was handling a kitchen crisis or smoothing out customer service hiccups.In this episode of M Path, I explore how real-world experience often overshadows academic accolades, featuring insights from fields like police work, marketing, and photography. By sharing compelling stories and personal experiences, I underline the importance of hands-on skills in fostering effective leadership and creative success.I also explore the power of apprenticeships, hi...
2024-06-27
22 min
M Path
7 Lessons From Empress
What if soulful marketing could transform your business and how you connect with your customers?Join me as I celebrate a monumental milestone—one year of the M Path podcast and two years of the Empress membership. Reflecting on this inspiring journey, I explore the origins of Empress, designed as a sanctuary for creative entrepreneurs seeking authentic and meaningful marketing strategies. I share seven key lessons from the Empress Practice that promise to help you connect deeply with your customers while operating from a place of authenticity and abundance.Find out more about Je...
2024-06-20
23 min
M Path
Agendas, Assholes & Mean Girls in Marketing
Feeling unqualified for your dream job? You’re not alone. I remember my journey of applying for a position that seemed beyond my reach and the subsequent challenges from a boss who aimed to chip away at my confidence. In this episode of M Path, I dive into empathic entrepreneurship, shedding light on how criticism, competition, and hidden agendas can impact our mental well-being. Through personal stories and practical advice, I share the significance of recognising when criticism is rooted in someone else’s insecurities and the transformative power of surrounding ourselves with people who uplift and supp...
2024-06-13
19 min
M Path
Should I Do a Sale: 5 Thoughts on Sales as a Strategy
Why do so many businesses fall into the trap of constant discounting, and what are the hidden consequences?In this episode, I explore meaningful marketing strategies for empathic entrepreneurs. I share personal experiences highlighting the pitfalls of habitual sales tactics, which can condition customers always to expect discounts and erode trust and loyalty. Instead, I share my alternative approaches, like offering loyalty points that maintain value and foster long-term customer relationships.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path...
2024-06-06
16 min
M Path
10 Marketing Tips for Artists
Uncover the unique advantages of social media for artists. In this episode, I share how maintaining an engaging social media portfolio can attract potential buyers and keep them interested in your art.Sharing your inspirations, creative process, and personal stories can help you build a deeper connection with your audience.From homes to hotels and salons, social media can transform your art into a conversation piece, leading to natural promotion through customer shares.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
2024-05-30
23 min
M Path
M Path: The Q&A Session
I remember the first time I realised my work felt hollow without passion — like a shell without the sea's roar.In this 51st episode, I'm tackling your questions in a spontaneous Q&A, exploring the transformative power of passion in business. It's not all about the pounds and pence; it’s about the pulse of dedication that turns the gears of innovation and sustains us through the entrepreneurial journey.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and...
2024-05-23
36 min
M Path
Evoking The Muse
Have you ever felt the well of your creativity run dry, leaving you staring blankly at a canvas or, worse, a spreadsheet? Fear not, as I guide you through rejuvenating your imaginative spirit with lessons drawn from my own quest to harness creativity at will. In this episode, I share ten potent methods to keep your ideas flowing like a perpetual spring. Disconnect to reconnect - that's the mantra when stepping away from the digital clamour and into nature's embrace, a practice I swear by for refilling the creative reservoir. And these aren't one-off tricks; they're habits...
2024-05-16
15 min
M Path
Recipe for a Simple Instagram Grid
Unlock the secret to a visually stunning Instagram grid that's as strategic as simple.In this episode, I share the transformative power of the nine-grid strategy that encapsulates your brand's essence at first glance while giving you the upper hand over the constant pressure to produce on-the-fly content.A well-planned feed is not just a visual treat, but a carefully choreographed balance of consistency and originality. And remember, behind-the-scenes content isn't just filler—it's the golden thread that weaves your brand's narrative.Find out more about Jess and the Empress membership community at je...
2024-05-09
19 min
M Path
10 Marketing Tips for Photographers
Learn how to succeed in the competitive photography industry without resorting to the overused social media and email marketing tactics. Instead, use strategies beyond simple promotion, price, and personal marketing. In this episode, I share how you can captivate potential clients by weaving your journey into your professional work and forming lasting connections. I also discuss the crucial element of vulnerability in marketing, which can help you establish trust and set yourself apart from the rest.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on...
2024-05-02
18 min
M Path
Why Choosing a Burlesque Name is Like Naming a Business
Have you ever wondered how a name can capture the very soul of a brand or a burlesque persona? In this episode, I weave through the vibrant corridors of creativity, where crafting a name becomes an intimate act of self-discovery and expression. I share honest insights into the importance of letting a name organically reveal itself, much like how a business’s true identity can unfold over time. Alongside, I offer six golden tips to guide you in crafting an authentic name that speaks volumes, whether it's for the stage or the marketplace, a name that holds an...
2024-04-25
21 min
M Path
Money Mindset
Have you ever wondered why your palms sweat at checking your bank balance or why a windfall feels less like a blessing and more like an anxiety attack? In this episode, I explore the intricate world of finance, sharing real-life stories of my clients' journeys. These stories will show you how they've reshaped their money mindsets and how you can do the same.I also discuss the relationship between self-worth and salary and why making intentional financial decisions can be the most rewarding investment you'll ever make.Find out more about Jess and...
2024-04-18
22 min
M Path
Lead Magnets with Meaning
Have you ever received a lead magnet that felt more like a bait-and-switch than a cherished gift? I share that frustration with you today as I unpack the transformation of lead magnets from mere email collection tools into invaluable gifts that resonate with the soul.As a seasoned copywriter, I know the disappointment of shallow content all too well, and in this episode, I wholeheartedly oppose this norm. Together, we'll explore the essence of what makes a lead magnet effective and deeply meaningful—something that mirrors the expertise and passion you pour into your work, fostering genuine co...
2024-04-11
18 min
M Path
Soul Success vs Societal Success
I once believed that a corner office and a six-figure salary were the epitome of success, only to find that my true joy sprang from the stillness of early mornings and the laughter shared with loved ones. That revelation has led me to a deeper understanding of what success really means, an understanding I'm eager to share with you.In this episode, prepare to be inspired as I recount my transformation from a high-powered entrepreneur to a champion of soulful living. This journey has taught me that true accomplishment is not measured in the alignment of accolades...
2024-04-04
14 min
M Path
Going Through The Change
As I looked at old photographs, I was amazed at my journey to where I am now. In this episode, I want to share that journey with you and explore the passage of the enigmatic rite of midlife, particularly from a woman's perspective.This episode is about having the courage to pursue forgotten dreams and revive ambitions we set aside for practical reasons. I share personal stories while touching on topics like the gender pay gap and societal expectations that limit us, as I create a space for those brave souls who are transitioning from lucrative careers...
2024-03-28
16 min
M Path
10 Marketing Tips for Empaths
Are you tired of the same old, pushy marketing tactics that leave you feeling icky? In this episode, I challenge traditional strategies and open a world where marketing meets empathy and integrity. I share my 10 transformative tips that will change how you view and execute marketing.As creatives and empaths, we often struggle to find our place in the aggressive world of marketing, but who says it has to be a battlefield? By showing your true face and building personal connections, you can create a marketing strategy that feels as comfortable as chatting with an...
2024-03-21
20 min
M Path
10 Tips for Passive Income
Have you ever felt like you're on a hamster wheel, trading time for money in your creative business? Say goodbye to the grind as I share my ten game-changing strategies to transform your expertise into a blooming garden of passive income streams.In this episode, I explore the practicalities of monetising your know-how into digital products, from the allure of Skillshare to the community spirit of Patreon. Discover how live donation Q&As can create an interactive and profitable experience and why crafting an online magazine or diving into the world of micro-groups might be your silent...
2024-03-14
18 min
M Path
Finding Your Clare
Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.'In this episode, I share stories and wisdom from my 'Contented' course to help you identify and attract the real, authentic customers you're meant to serve. Say goodbye to chasing after the perfect customer and hello to creating content that resonates deeply with the Clare's of your world.You'll learn the power of targeted hashtags, the art of authentic interactions, and the magic of testimonials that strike a chord with...
2024-03-07
23 min
M Path
10 Journaling Prompts To Support Your Business
Have you ever uncovered a hidden treasure in the least expected place? That's what happened to me when I realised that the simple act of journaling could revolutionise the way I approached business strategy and personal growth.In this episode of M Path, I share 10 powerful journaling prompts tailored to unlock the entrepreneurial spirit within you. Together, we'll explore the bedrock of your mission and unravel the emotional tapestry that connects you to your customers. Each prompt is a stepping stone towards ensuring that your professional journey aligns with your true intentions and resonates deeply with your...
2024-02-29
11 min
M Path
Content Strategy Tips (Part 2)
Have you ever opened your Instagram app and felt like you've stumbled into a digital maze? Do you think Instagram stories are just for casual updates? Think again!In this episode, I share my secrets on how you can turn your Instagram into captivating mini brochures for your brand. I'll share how, by utilising Instagram stories, you can build genuine connections and bring your audience into your daily rhythm.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced...
2024-02-22
20 min
M Path
Content Strategy Tips (Part 1)
Who says you can't mix business with soulful storytelling? In this episode, I share my trials and triumphs in content creation. I reveal how a solid plan can come to the rescue when life throws curveballs, proving that foresight in content planning does not suffocate creativity but gives it wings.Packed with ten actionable tips, I share how striking the right chord between being sales-y and sincere can be a tightrope walk, but I'm here to guide you across with grace.Find out more about Jess and the Empress membership community at jesscollins.co.uk...
2024-02-15
16 min
M Path
Astrological Transits To Support Your Business
As I gazed upon the night sky, I wondered what if the stars held the blueprint to entrepreneurial prowess. This revelation led me down a path where astrology and business intertwine.In this episode, I uncover the magic of new moons, particularly when they grace the 10th and 6th houses of our astrological charts, domains of career milestones and daily grind, respectively.However, this episode isn't just about starry insights; it's a practical guide to navigating the often-turbulent waters of career transformation. Feel the raw, regenerative power of Pluto transits and learn to ride the...
2024-02-08
25 min
M Path
Why Integrity Matters
When a respected brand in the creative world undercut its message of support by asking artists for free work, it struck a resonant chord with me.As a seasoned copywriter with a heart rooted in genuine storytelling, in the episode, I bring to light the often unnoticed connection between integrity and lasting achievement, all while offering guidance on aligning your actions with your values.I share insights for anyone striving to embed honesty and integrity into their life's fabric, professionally and personally, while scrutinising the need for truthfulness, the repercussions of disingenuous conduct, and why...
2024-02-01
16 min
M Path
Recipe For A Powerful Advert
I'll never forget that first taste of success when my humble home-baked cookies became a neighbourhood sensation; it wasn't just the sugar and spice that won hearts, but the stories each batch told. That's precisely the authenticity and emotional connection I aim to help you bring to your marketing in this episode.Together, we'll navigate the heart space of creativity, uncovering how to blend the perfect mix of message, emotion, and clear calls to action to create marketing content that resonates deeply with your audience.Find out more about Jess and the Empress membership community...
2024-01-25
18 min
M Path
5 Marketing Trends for 2024
As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the heart of great marketing.In this episode, I'm navigating the anticipated dominance of artificial intelligence in content creation for 2024 while also shining a light on the increasingly valuable endorsements from micro-influencers. As a staunch advocate for genuine connections, I'll also share insights into why staying true to the soul of marketing could still be your trump card in a landscape awash with ones...
2024-01-18
21 min
M Path
Six and a Half Tips for Creating an Authentic About Page
Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire to create.In this episode, I'll be sharing how you can achieve this by being sincere and vulnerable. I'll discuss how a well-thought-out narrative can draw your audience closer and turn them into loyal customers. I'll reveal the secret to maintaining professional conciseness while still retaining the essence of who you are, crafting content that's not only about selling but telling...
2024-01-11
19 min
M Path
10 Tips for Creating & Managing Your Marketing Budget
Have you ever wondered if every pound you put into marketing truly works in favour of your business goals? Well, this week's episode is your treasure map to ensure your marketing budget is wisely crafted and perfectly aligned with your strategic objectives.I unveil ten pivotal tips to help you scrutinise your current spending, carve out crystal-clear objectives for the year, and harmonise your budget with your revenue flow. I'm taking you beyond the basics—into a realm where every investment is not just an expenditure but a deliberate step towards your 2024 vision for your business and th...
2024-01-04
16 min
M Path
The 10 Stages of Crafting Your Marketing Roadmap
Embark on a journey to elevate your marketing strategy with a roadmap that speaks to the soul of your entrepreneurial spirit. Discover the power of intention and clarity that comes with a 10-stage plan designed to grow with your business, crafted especially for empathic and sensitive entrepreneurs.In this episode, I unravel the art of setting goals that resonate with your personal and professional aspirations while diving into the unique essence of your offerings. I also emphasise the meaningful engagement with your business plan, advocating for a living document as a constant, collaborative companion on your path...
2023-12-28
17 min
M Path
10 Things To Do for Twixmas Marketing
As entrepreneurs, getting caught up in the end-of-year rush is easy. Still, I'm here to guide you through ten creative approaches to keep your business momentum thriving without compromising your festive relaxation.In this episode, I'll map out a gentle yet effective marketing roadmap and share practical content strategy tips to prime your business for the new year. From insightful steps for polishing your marketing plans, to conducting market research and refining your social media presence - embrace the season's calm to streamline systems and processes, ensuring a smooth customer experience as you launch into the upcoming...
2023-12-21
13 min
M Path
The Power of an Away Day
Prepare to discover how an away day can revolutionise your entrepreneurial journey, particularly if you're empathic and sensitive.In this episode, I dive into the benefits of dedicating a day to stepping back, tuning out, and focusing solely on your business's creative and strategic aspects. I also explore the significance of research and analysis during your away day, guiding you to tap into your customers' desires whilst always maintaining sight of your unique vision. But it's not just about business – I discuss the importance of self-care and solitude in fostering creativity and productivity.So, whether yo...
2023-12-14
16 min
M Path
Tips for Naming Your Business
Do you know the power a name wields?This episode of M Path is an exquisite blend of wisdom, tips and insights for entrepreneurs stuck in the maze of naming their business. I share my expertise in choosing the right name that reflects your brand's personality, meaning, and promise to your customers.Remember, the name is not just a name; it's your first step towards creating a memorable brand identity.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M...
2023-12-07
12 min
M Path
6 Tips on Writing Your Instagram Bio
Get ready to take your Instagram bio from bland to grand! In this episode, I spill the beans on six essential strategies to make your bio survive and thrive. Prepare to learn how to effectively communicate your core message and brand essence, making your audience feel something beyond a simple listing of services.This episode also challenges you to scrutinize your existing Instagram bio. Does it echo your broader business goals? Can it be more customer-focused? I'm offering tips on aligning your bio with your business roadmap and optimising your messaging.Find out more about...
2023-11-30
15 min
M Path
You Don't Become the Leader by Following the Leader
Having been on the receiving end of plagiarism more times than I care to recall, I've got a bone to pick with the copycats in the entrepreneurial world.In this episode, I unpack the adverse effects of copying on credibility and how it can quash authentic leadership. I'll tell you about instances where my work was blatantly imitated and how it threatened the distinct identity of my business. But it’s not all doom and gloom. I'll also explore the merits of collaboration over copying and how to gracefully handle accusations of copying without resorting to defensiveness....
2023-11-23
20 min
M Path
10 Ways that Decorating My Lounge is Like Running a Business
I invite you all into my lounge transformation journey. Discover how every design choice parallels running a business, from colours to furniture placement.In this episode, I share lessons on taking your time, breaking down mammoth tasks into digestible chunks, and maintaining authenticity throughout. I'll unravel why telling your unique story should precede style and how it's okay, even necessary, to stumble and learn on this voyage.It's completely acceptable to mix and match elements - Metallica with McFly or Scandinavian with opulence - in both the living room and your business venture. I'll guide...
2023-11-16
16 min
M Path
5 Ways to Survive Black Friday as a Small Business
Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many creative entrepreneurs through the roller coaster of Black Friday sales, I share the history of this crazy shopping frenzy, why it's a battlefield for small businesses and, most importantly, what you can do about it.The competitive nature of Black Friday can be detrimental, but fear not, I've got your back! In this episode, I share my 5 survival strategies that will help keep your business af...
2023-11-09
16 min
M Path
10 Tips on Blogging
Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never heard of you the opportunity to find you. In this episode of M Path, I share some practical tips and strategies that can help you gain visibility, establish yourself as an expert, and build loyalty among your audience through blogging.Whether you are new to blogging or have been doing it for a while, I'll guide you in creating a...
2023-11-02
21 min
M Path
The Autumn of Unravel
Pause with me for a much-needed journey of self-discovery and soul success, which I've fondly termed the "August of Unravel". In this episode of M Path, we step back from the frantic pace of life and productivity and instead focus on understanding ourselves and our true purpose.This episode is a treasure trove of self-reflection and enlightenment, allowing you to reconnect with your dream business and, more importantly, with yourself. You'll discover the profound power of creating intentional space and how, by unlocking the unique signature that sets you apart, you can explore your shadow and soul...
2023-10-26
20 min
M Path
Commanding Creativity: Where Do You Get Your Ideas From?
Seemingly mundane activities like swimming, running or dog-walking can unlock a universe of creativity within you. In this episode of M Path, I wanted to share my creative experience, revealing how I coax my imagination into the spotlight.My inspiration is often found in the most unexpected corners, whether immersed in the ocean or sweating it out in the sauna. These aren't simply pastimes but sacred moments where inspiration comes alive. Running, journaling, dog-walking, or even astrology can serve as channels to tap into your inner wisdom. Each activity can become a wellspring of ideas, a way...
2023-10-19
22 min
M Path
How to Get Started with Journaling
For nearly a decade, the pages of my journal have been privy to my most profound thoughts and emotions. This episode of M Path is an invitation into my world, where I share the immense power of journaling as a tool for self-reflection, emotional regulation and evoking creativity.Depending on whether you choose freestyle writing or a prompt, journaling could be your gateway to that realm of possibilities. It's your safe space, a sanctuary where you can express yourself without fear or judgement. We will also explore how journaling can help you reconnect with your inner self...
2023-10-12
16 min
M Path
Ten Tips for Starting a Membership
Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.Your journey starts with identifying the reason for your membership, its objectives, and the potential benefits for your members.In this episode, we'll explore strategies to design a unique membership format, free from the cliches and cookie cutter existing models. We will also explore the fascinating world of membership marketing, where authenticity, sincerity and emotional connection are the order of the day. I'll also share my personal experience in creating my membership, Empress, giving you a...
2023-10-05
21 min
M Path
Ten Ways to Get New Customers (Part 2)
Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts that make an impact, to the importance of giving your adverts a clear job description.I also talk candidly about potential pitfalls and benefits of advertising on various platforms including Google, Facebook, Instagram, print media and even podcasts.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.MPath is produced and...
2023-09-28
16 min
M Path
Ten Ways to Get New Customers (Part 1)
Discover a world of business growth as I unlock 5 strategic ways to attract new customers. In this episode, I venture into the realm of content marketing, emphasising its cost-effectiveness, evolution and the significance of tuning it to your business needs.Together, we explore the power clash of video and blogging while uncovering the art of relationship building within your industry. I also share the importance of crafting a compelling freebie and how you can authentically reach out to potential customers.Find out more about Jess and the Empress membership community at jesscollins.co.uk or...
2023-09-21
18 min
M Path
The Creative Mother How To Balance Motherhood & Business
When I first became a mother, I felt as though I was walking a high wire, juggling my creative business in one hand and my new role as a mother in the other. So, in this episode, I'm offering a candid look at my own journey, shedding light on how motherhood encouraged me to reevaluate my business and ultimately, reconnect with my creativity.We'll navigate together through the myth of perfect balance and share strategies for carving out mental space to tap into our creative energy.In the chaos of running a business and raising...
2023-09-14
19 min
M Path
The Path to Passive Income for Creative Entrepreneurs
Mastering the art of passive income is a game-changer for creative entrepreneurs. It allows a way to grow sustainably and have the freedom to create a life that isn’t limited by the amount of hours you have in a day.Through my journey from blending active and passive income streams to offering diverse products and courses, I've found a rhythm that creates the harmony between passion and profit. With the right balance of fully passive and part passive income streams, you too have the potential to unlock a revenue flow that works in sync with your cr...
2023-09-07
19 min
M Path
Manifested: A Life Of Meaning and Magic (and Sometimes Marketing)
What if the universe was your secret ally, waiting to co-create your reality? What if you could harness the power of your feelings and intentions to manifest your dreams?In this episode of M Path, we journey through the magic of manifestation, a tool that has transformed my life and business over the past 20 years. I reveal how I've used manifestation to attract the right people to my community, the clients I love working with and even manifesting my own creative coterie, such as attracting my brand photographer and designer, according to the frequency that I’m em...
2023-08-31
18 min
M Path
Copywriting Cazimi: Identity, Authenticity & Expressing Your Soul Essence
How often have we seen marketing efforts that seem more focused on creating a mirage rather than genuinely connecting with the audience?Authenticity is the cornerstone of my discussion on this episode of M Path, as we spotlight the concept of Copywriting Cazimi - an astrological term that signifies writing from the soul.We explore how we can create copy that resonates with who you truly are, expressing your soul essence, rather than a fabricated identity. We also address the common pitfalls of projection and imitation in marketing, highlighting how such tactics may attract but...
2023-08-24
14 min
M Path
Connection Over Projection: 8 Tips for Connecting with Your Audience
Are you genuinely engaging or just stealing the spotlight on social media? In this episode, I explore the fine line between authentic connection and 'comment cocking'.We also navigate the path of building trust and connection in relationships, highlighting the role of content as a tool to nurture these bonds. It's not always about sales, but about creating an atmosphere for your followers to truly understand your ethos.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and...
2023-08-17
16 min
M Path
How To Create A Marketing Plan In Ten Minutes (Sort Of)
It’s often a daunting task writing a marketing plan. But in this episode, I’m taking you on a 7-day journey explaining how by dedicating just 10 minutes each day, you can craft a soulful yet strategic roadmap for your business.We’ll look at your current position, setting measurable goals and explore how you can examine the competition. By the end of the week, you'll have a clear and concise marketing plan that can help guide your business activities.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Fe...
2023-08-10
18 min
M Path
Attracting Customers Courageously
Unlock the power of authentic, courage-filled marketing that radiates from a place of truth and integrity. In this episode, I explore the seven crucial ways you can attract customers in a way that aligns seamlessly with your values, allowing you to harness your brand's uniqueness and connect courageously. I also look at why you should never underestimate the power of your existing customers, their potential to grow your business and how nurturing customer relationships is essential to your success.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The F...
2023-08-03
17 min
M Path
Will AI Help Me Write My Copy?
We’ve all heard of ChatGPT and its potential, but have you wondered if AI could replace human copywriters? Can AI capture the essence, emotion and authenticity that comes from a human heart?In this episode, I explore the world of AI and share the results of an intriguing experiment I set pitting AI-generated copy against human-written content.It’s worth noting, I'm not an expert on AI and this is very much an episode sharing my opinion and perspective on ChatGPT as a copywriter and soulful marketer.Find out more about Jess and...
2023-07-27
18 min
M Path
How to Create a Compelling Tagline
Ever found yourself wondering how to distil your brand's essence into a few powerful words? That's exactly what we're unwrapping in this episode, diving deep into the art of creating compelling, memorable taglines that not only define who you are and what you offer, but also evoke emotion and differentiate your brand.Whether you're running a membership community, a signature course, or simply want to communicate your brand essence, a compelling tagline can be the game-changer in cutting through the noise. I reveal my five tips on how to strike a balance between emotionally charged copy and c...
2023-07-20
18 min
M Path
Creating Your Key Messages
Picture this: I'm out shoe shopping. Not exactly where you'd expect a business breakthrough, right?But it was in that moment I landed a major contract. The secret? My key messages. This anecdote brings us to the heart of this episode, the power of key messages.In this episode, we explore the process of creating authentic key messages that resonate with who you are at your core. I'm sharing my tried and tested strategies to create, refine and test these messages for maximum impact. But remember, it's not just about ticking boxes; it's about creating...
2023-07-13
17 min
M Path
Unearthing Your Vision & Values
Ever felt like your business is losing its soul? Like you're constantly putting on a show, instead of showing up as your authentic self? In this episode of M Path, I peel back the layers to uncover the essence and importance of vision and values in business. We explore how our values should be seen more than they're heard and how they should serve as our beacon and our signature essence. We'll delve into why creating a business that embodies your lifestyle and passions is essential rather than trying to fit into what you think your audience m...
2023-07-06
18 min
M Path
The Power of a Coterie
For many years, I felt isolated on my creative journey, struggling to connect with people who truly understood my passions and ambitions. That all changed when I discovered the power of the coterie, a close-knit group of independent spirits united by common ideals. They say that it takes a village to raise a child, well it’s not too dissimilar with a creative business either. The people around you make all of the difference and that support can be your superpower. In this episode, I want to share the transformative power of these amazing communities. We explore the...
2023-06-30
14 min
M Path
All You’ve Got To Be Is True
Are you ready to unearth the magic of authenticity in your marketing?In this episode, we look at how the digital world has transformed the way we connect with audiences, shifting from an old-school, dictatorial approach to an authentic, people-focused one. I explore the problems with crafting a persona that isn't true to who you are, whilst embracing your imperfections for a more relatable marketing strategy that connects you to your customer.You will discover the importance of understanding your audience and creating content that resonates with them, as well as cultivating relationships a...
2023-06-22
14 min
M Path
What is Heart Marketing?
What does it mean to change from head-oriented marketing to heart marketing? How can authenticity, integrity and identity connect us to our audience in a more authentic and meaningful way?Join me, Jess Collins, in our first M Path episode as I share my personal journey and experiences that led me to embrace the path of heart marketing.We discuss the importance of intuition, intention, creation, expression and empowerment in creating marketing that resonates from the heart.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The...
2023-06-21
15 min
M Path
Introducing M Path
Welcome to M Path, the podcast for meaningful marketing for soulful creatives. We are all taught to follow the same route, one of high growth and fast pace. But what if you wanted to take a different path? Or as we call it in my membership community, The Empress Practice.I have all the badges of societal success, I followed the masses - the blueprint for societal success, but when you strip it all back, it was ego – working from the head space. I decided to do things differently – mindfully, authentically, ethically, intentionally. This is the essence of w...
2023-06-19
02 min