Shows
BrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWish More Referrals Turned Into Clients? Start Here!In today’s world, dietitians, fitness coaches, and wellness experts can’t rely solely on word-of-mouth if they want to attract better clients or charge what they’re worth, especially when an outdated website or zero online presence is holding you back.In this episode, I’m pulling back the curtain on the referral rollercoaster and showing you how to blend trusted recommendations with smart SEO strategy. We’ll talk about why referrals are gold (but risky if you put all your eggs in that basket), how your website and Google presence can amplify your reputation, and clear step...
2025-09-0917 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow a “Tiny Rebrand” Can Help Your Business with Holly HaynesIn this episode, I’m sitting down with Holly Haynes to chat about her recent “baby rebrand” and how a subtle brand and messaging refresh can boost your authority without burning everything to the ground. You’ll hear how Holly evolved her business from fast-paced productivity coaching to a grown-up, life-priorities strategy—plus how she brought her audience along for the journey (without constant reinvention). If you’re craving more personal, confident messaging and want to show up as the expert you are, this one’s for you.→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/→ Take the "Squiggle or Squar...
2025-08-2623 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhy You’re Getting Website Traffic But No InquiriesIf you’ve poured energy into blog posts, SEO, or Instagram—but your inbox is still crickets—you’re not alone. Most health and fitness pros feel that sting: great content, steady traffic, yet zero inquiries from those dream clients.In today’s episode, I’m getting real about why traffic alone isn’t paying the bills and what to do when your website feels more like a ghost town than an active client magnet. I’ll break down conversion rates, the impact of irrelevant content (that viral cupcake recipe just isn’t the lead magnet you hoped for), and th...
2025-08-1211 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityRunning the Business, Not Just the Race: Karina Ripps’s Rebrand StoryIn this episode, I sit down with Karina Ripps, a run coach (https://www.karinaripps.com/) who pivoted into business mentoring for other run coaches, to talk all things rebranding. Whether you’re thinking about niching down, launching a new offer, or just tired of feeling boxed in by “shoulds” from random internet gurus, Karina’s real-world story is packed with tactics for making your brand work for you (not the other way around).Tune in to hear us break down how to balance multiple passions in one business without confusing your audience, tap into your “why” so your mark...
2025-07-2930 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityThe Power of an Ordinary BrandToday, I’m getting real about what it means to be an “ordinary” business owner in a world obsessed with overnight success. I’ll share why I’m intentionally ignoring the pressure to “scale, scale, scale” and how you can carve out your own definition of authority—one that actually works for health and fitness professionals.>> The Ordinary Summit Waitlist: https://green-surf-918.kit.com/summitIt’s okay to embrace your own pace, and grow a business that feels just as good as it looks online (hint: you don’t need 100k followers to raise your prices)....
2025-07-1510 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhen to Trademark Your Wellness Brand with Sarah WaldbuesserEver get a little nervous that someone might swoop in and grab your perfect program name or copy your hard-earned brand? You’re not alone! For health and fitness professionals building authority online—whether you’re a nutritionist, fitness coach, or wellness pro—the legal side of branding (trademarks and copyrights) can feel confusing and intimidating, but it’s absolutely essential if you want to stand out and protect everything you’ve built.This episode is all about trademarks, copyrights, and what every dietitian, wellness coach, or fitness professional really needs to know before investing big time (and dollars...
2025-07-0130 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow Sara Attracted Higher-Paying Clients for Her Nutrition PracticeYour current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages. Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the roadblocks of letting go, and why bringing in outside support (yes, both a coach and...
2025-06-2428 min
Feminine Initiate: Mindset + Energetics + Manifestation for Purpose-Driven CreativesFor the Creatives in a Low Season — You’re Not Alone (Let’s Tap Through It)Feeling uninspired? Like your creative spark has dimmed and you’re not sure when it’s coming back?You’re not alone. So many soul-led entrepreneurs have been navigating a collective low — feeling disconnected from their usual momentum and battling guilt for slowing down.In this Just Tap! session, we’re tuning in and releasing the emotional pressure around “doing more” so you can give yourself grace, trust your divine timing, and honor your need for rest and reflection.Through this gentle EFT Tapping practice, you’ll reconnect to self-compassion, creative rhythm, and inner safety.Th...
2025-06-2209 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityIs AI or Your Website Making the First Impression?With AI and directories popping up everywhere, I get why it’s tempting to let your site take a back seat. But for health and fitness pros, from dietitians to personal trainers, your website isn’t just a calling card—it’s the heart of your client journey.In this episode, I’m sharing why a personal website matters more than ever, even with the rise of AI and those endless “find a coach” directories. We’ll talk about what your website really needs to do for you, how to make sure you’re not just another face...
2025-06-1713 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityUsing Workshops to Test a New Niche with AnnMarie RoseReady to ditch the tire-kickers and finally build the kind of authority (and bank account) you’ve been dreaming about? If you’re a health or fitness pro tired of giving away the good stuff and getting ghosted when it’s time to sell, this episode is exactly the chat you need.Today, I’m joined by AnnMarie Rose, business scaling strategist and paid workshop evangelist, for a down-to-earth conversation on why free events might be holding you back—and how paid workshops can help you upgrade your clientele, raise your rates, and stay sane in the process.
2025-06-1035 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility$10k in 3 Months: What a Website Delivered for My ClientIf you’ve got the expertise but your online presence feels more DIY than pro-level, you’re definitely not alone. Health and fitness pros—from nutritionists to wellness coaches—know that standing out online isn’t about flash; it’s about trust, clarity, and letting your credibility do the heavy lifting.In this episode, I’m unpacking the real story behind Melissa Boufounos, a Canadian holistic nutritionist who went from an “it’ll do” website to a platform that literally brought in thousands of dollars—no nonstop blogging or viral TikToks required. I’ll walk you through practical st...
2025-06-0312 min
Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith#72 - Make Your Website Work for You: Niching Down & Simplified Strategy with Jess FreemanIf your website is more “placeholder” than powerhouse, this episode is your wake-up call. Today on Mindset to Market, I’m joined by Jess Freeman — web designer, SEO strategist, and founder of Jess Creatives — to talk about how service providers and wellness pros can stop overthinking and finally build a site that converts.We’re breaking down the biggest mistakes solopreneurs make on their websites, what you really need to focus on with SEO (hint: it’s simpler than you think), and how to create a streamlined online presence that attracts the right clients without working around the clock....
2025-05-3054 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhat Noodles & Co’s Rebrand Got Right (And How to Apply It to Your Biz)If you’ve ever felt like your brand is getting lost in the scroll—or like your website still reflects your 2021 self—it might be time to take notes from an unexpected source: Noodles & Co.In this episode, I’m breaking down the biggest lessons from my convo with Steve Kennedy, head of marketing at Noodles & Company (https://www.noodles.com/), about their recent rebrand. This isn’t about million-dollar budgets or corporate teams. It’s about what actually worked—and how those same strategies can help you show up better in your own fitness or nutrition biz.We’...
2025-05-2719 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow Hyrox Nailed Their Brand—and What Fitness Pros Can Steal From Their PlaybookIf you feel stuck with offers that aren’t converting like they should—or if your brand feels more “meh” than magnetic—it might be time to steal a few plays from Hyrox’s branding game plan.In this episode, I’m getting into the nitty-gritty of what makes Hyrox’s brand so successful, and exactly how those same strategies translate to health and fitness professionals like you. I’m talking clear messaging (goodbye, vague websites), client positioning that makes your program irresistible, and how to use word-of-mouth—yes, actual small wins—to finally build momentum online.You’ll hear real...
2025-05-2014 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityGet Off the Instagram Treadmill: A Smarter Path to High-Value Health ClientsSocial media burnout is real—especially for dietitians, fitness coaches, and wellness pros trying to attract high-quality clients and actually enjoy building their business.Book a website audit: https://jesscreatives.com/website-auditIn this episode, I’m shining a light on why your website—not another new reel or trending challenge—might be the missing piece in your marketing puzzle. I’ll walk you through practical strategies health and wellness professionals can use to let their websites do the heavy lifting: think automated lead capture, authority-building blog posts, and fewer frantic DMs with “Are you taking clien...
2025-05-1317 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityBuild a Brand That Still Attracts Clients in a Down EconomyWhen the economy starts wobbling, it’s tempting to hit pause on anything that isn’t strictly “essential,” especially marketing. You can get all the data and info in this blog post: https://jesscreatives.com/blog/recession-proof-your-business/But if you’re a dietitian, fitness coach, or wellness pro trying to fill your calendar and raise your rates, vanishing from Google is not the strategic power move you think it is.In this episode, I’m digging into why your competitors might be pulling back on SEO and why YOU shouldn’t. Need SEO help...
2025-05-0617 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityBuilding a Brand, One Email at a Time with Samantha BurmeisterDoes your email list feel more like a quiet waiting room than a buzzing community? You’re definitely not alone. For so many health and fitness pros—whether you’re a nutritionist, a strength coach, or a wellness expert—knowing how to actually engage and convert your email subscribers is one of the biggest stumbling blocks between working with bargain hunters and attracting premium clients who are ready to invest.In this episode, I’m chatting with Samantha Burmeister of Nomad Copy Agency (https://www.nomadcopyagency.com/) about the real impact of binge-worthy welcome sequences, strategic email segmentati...
2025-04-2936 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhy Your Website Feels “Off” — And What to Do About ItEver launched a new service or podcast that felt like a perfect fit—until a few months later, when it just didn’t match where your business was headed? If you’ve ever hesitated to send clients your website, or felt like your brand is wearing someone else’s clothes, you’re in the right place. As a health or fitness professional, keeping your brand aligned with your expertise is the difference between landing dream clients and feeling stuck with no engagement.Today, I’m sharing the story of Felly Day—a content repurposing expert who bravely hi...
2025-04-2213 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityRebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes LookIn this episode, I’m chatting with Stephanie of Entreprenista about their bold rebranding journey. → Join Entreprenista here: https://refer.entreprenista.com/1llgz11xqyrn (aff. link) and make sure to use code 'JESSCREATIVES' to save $500!While Stephanie’s story isn't specifically about health and fitness, the insight into executing a rebrand, embracing new client positioning, and finding your business’s true identity is gold for dietitians, fitness coaches, and wellness experts ready to stand out in a crowded market.You'll discover why just getting started—raw, unpolished, and authentic—can sometimes be better than waiting...
2025-04-1526 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow to Market Yourself Without Feeling SalesyEver feel like marketing yourself is one of the hardest parts of being a business owner? You're not alone, and that queasy feeling might be what's keeping you from attracting those premium clients who are ready to recognize your true value.In this episode, I'm diving into practical strategies for health professionals to market themselves without the sleaze. Whether you're a dietitian, fitness coach, or wellness expert, you'll learn how to own your authority, let your brand do the heavy lifting, and use identity marketing to speak directly to the clients you want to attract....
2025-04-0812 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityNot "Just Another Dietitian": Zoie Callihan’s Blueprint for Unforgettable Brand MessagingStruggling to stand out in a sea of sameness? You're not alone, and let's face it, being "just another dietitian" isn't going to fill up your client list or justify those premium rates.On today's episode, I dive into the art and strategy of brand messaging with the brilliant Zoie Callihan (https://www.lexiconcopy.co/). From figuring out why your brand might be blending in instead of standing out, to the nuts and bolts of capturing your authentic voice—this chat is your first-class ticket to building a brand that resonates and captivates.Discover how to...
2025-04-0142 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow to Maintain Authority Through a Pivot or Niche ChangeEver feel like your brand hasn’t kept up with where you’re headed in your health and fitness business? You’re not alone—and snagging those dream clients and setting premium prices might hinge on a strategic rebrand.In this episode, I’m diving into the story of Sharon Zimmerman (https://www.sharonz-consulting.com/), who successfully shifted from jewelry designer to a sought-after business consultant. Her journey offers powerful lessons for nutritionists, fitness coaches, and wellness experts eager to evolve their own brands without losing their unique identity. Get ready to explore essential strategies for rebranding, maintainin...
2025-03-2518 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhy Clients Pick Your Competitor (Even When You’re Better)Ever wonder why your competitor is booked, while you're still hearing crickets? Spoiler: It's not about your skills, it's about how you're showing up online.In this episode, I'm diving into the nuts and bolts of first impressions for health and wellness pros like you. We'll talk about the three-second rule, SEO basics, and why a killer online presence is your new best friend. Whether you're a nutritionist, fitness coach, or wellness expert, these insights will help you cut through the noise and get noticed by the clients who truly appreciate what you offer.
2025-03-1812 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityUnapologetic Visibility and Owning Your Story with Christina OlivarezEver feel like you're bending over backward to stand out in a sea of health and fitness professionals? It’s a common struggle—your outdated brand could be the silent obstacle keeping you from those high-paying clients and the thriving business you dream about.In this episode, I dive into an inspiring conversation with Christina Olivarez, a powerhouse in business strategy and unapologetic visibility. Even though she's not from the health and fitness world, her insights on rebranding, tackling imposter syndrome, and owning your narrative are golden nuggets for nutritionists, fitness coaches, and wellness experts looking to ampl...
2025-03-1132 min
After Hours Authors35. Creatives & writers *must* define their own successAnother episode recorded on my phone on the fly!! Since releasing my imposter syndrome episode last week I've been thinking a lot on the success we aim for. I truly believe artists, creatives and writers need to define success on their own terms and stop aiming for someone else's definition of success. Listen to my ramblings and let me know what you think!!
Visit my website: https://jessknaus.blog
2025-03-0710 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilitySEO for Health Pros: Get Found by Clients Without the Social Media GrindEver felt like your website's doing you dirty with mixed messaging? Trust me, you're not alone in this. In the crowded health and fitness world, an unclear brand can mean losing out on the clients who are ready to pay for your expertise instead of settling for a vague "healthy life" promise.In this episode, it's all about diving into the nitty-gritty of SEO to sharpen your website. I'll chat about how to speak directly to your niche, why focusing on keywords can elevate your brand, and what role AI is having in shaking up searches and...
2025-03-0419 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityStop Hiding Behind Meal Plans: How to Position Yourself as the Go-To ExpertEver looked at your website and wondered, "Is this still me?" If it feels off, you’re not alone. Sticking with an outdated brand could mean losing out on premium clients and the rates you deserve.In this week's episode, I'm sharing the inspiring story of Georgette Cartagena , who transformed her small brand, Intern Gal, into the HR powerhouse, Algo Mas HR (https://www.algomashr.com/). Though her tale isn’t set in the gym, the insights are a goldmine for personal trainers, dietitians, and wellness experts ready to own their space in the market.Tune...
2025-02-2516 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow a Rebrand Grew My Business (and Doubled My Revenue)Six months ago, I made a major change in my business, and the results were bigger than I ever expected—my highest revenue month ever!In this episode, I’m sharing exactly what changed, what didn’t, and how small tweaks to my branding, messaging, and niche made all the difference. If you’re feeling stuck or like your business growth has stalled, this episode is for you!Tune in to learn how refining your brand could be the key to attracting more clients, improving your marketing, and making your business feel more aligned than ever.
2025-02-1813 min
This Mother Means Business: Strategy, Advice, and Support for Mom EntrepreneursWhat You Really Need On Your Website for More Sales with Jess FreemanIf you've ever wondered whether you really need a website for your business, this episode is for you! I’m joined by Jess Freeman, website strategist and founder of Jess Creatives, to talk all things websites, branding, and SEO. We’re diving into why websites are non-negotiable in today’s digital landscape, how your site can save you time and make you more money, and the biggest mistakes business owners make when it comes to their online presence.Jess also shares her expert insights on SEO—what it is, why it matters, and how a single blog post can...
2025-02-1337 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityThe Business of Wellness: Salud’s Rebrand with Hilda PerezIn this episode, I'm chatting with Hilda Perez, COO of Salud, a family-run nutrition and wellness company with deep roots in the Latino community. With a legacy spanning 35 years, Salud has rebranded to stay competitive in the evolving health and wellness industry. Hilda shares the challenges and triumphs of the rebranding process, from upgrading their packaging to refining their digital presence—all while staying true to their mission of providing high-quality vitamins and supplements.We discuss the importance of branding in the wellness space, how to navigate supply chain issues, and the critical role of maintaining trust wi...
2025-02-1136 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhy Playing It Safe is Keeping You Invisible as a Health ProIn this episode, I’m diving into why it’s so important for health professionals—dietitians, personal trainers, and health business owners—to take a stand in their branding. Social media is flooded with repetitive and often toxic content, and if you’re not sharing your unique perspective, your message can easily get lost in the noise. But having strong opinions isn’t about stirring up drama—it’s about building trust, positioning yourself as an expert, and attracting the right clients who align with your values.I’ll walk you through why owning your viewpoints is cruc...
2025-02-0410 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityMessy Action and Breaking Stereotypes with Laura SinclairSo excited to have Laura Sinclair, the powerhouse behind the brand "This Mother Means Business" on the podcast today. Laura is on a mission to help entrepreneurial mothers elevate their businesses and lives through various strategic initiatives, support systems, and events. In this episode, Laura reveals how she stepped into her unique niche with confidence, overcoming initial hesitations about branding for moms. She shares the fascinating journey behind her rebranding efforts, including the challenges faced, the strategic decisions made, and the remarkable impact her rebrand has had on her business's growth and community engagement.
2025-01-2843 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility8 Questions to Decide If You Need to Rebrand Your Fitness or Nutrition BusinessIs it time to rebrand your fitness or wellness business? In this episode, we tackle a question every health entrepreneur asks: when is a rebrand truly necessary?→ Grab a free Rebrand Checklist: jesscreatives.com/rebrand-checklist→ Find your brand style: jesscreatives.com/quiz→ Ready to rebrand? Visit: jesscreatives.com/rebrandRebranding isn’t just about new colors or updating your logo—it’s about aligning your business with long-term goals, standing out from competitors, and attracting your ideal clients. With over a decade of branding expertise and insights from workin...
2025-01-2121 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow Melanie Benson Rebranded to Align with Her Authority and Attract Better ClientsToday's guest is Melanie Benson, an authority amplifier for expert-preneurs, who's here to share her insights on amplifying your expertise and gaining visibility through powerful branding.In this episode, Melanie will walk us through her rebranding journey—from evolving her color scheme to resonate with her sophisticated client base to creating a lighthouse message that redefined her brand identity. We'll explore how Melanie helps clients who feel like invisible experts stand out and make a significant impact.We'll touch on avoiding the trap of getting bogged down in minor details and the value of collaborating with ex...
2025-01-1432 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhy Health Experts Need Both Brand and Expertise to Stand OutAre you a nutritionist or fitness coach struggling to stand out in the competitive health and wellness space? In 2025, having only expertise or a strong brand isn’t enough. With countless "gurus" popping up online, your success depends on blending your professional knowledge with a strategic brand that positions you as the go-to authority in your niche.In this episode, we dive into how nutrition and fitness professionals can: Create a powerful digital presence that highlights their expertise. Attract dream clients who trust them even before the first consultation. Build a sustainable business without th...
2025-01-0714 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityThe Power of a Name: Sherrell T. Martin's Brand TransformationToday, we're joined by Sherrell T. Martin, the tech-savvy founder and CEO of Nitram Financial Solutions, an award-winning financial management and education consulting company. Sherrell shares her inspiring rebranding journey from "Empower to Thrive" to "Nitram Financial Solutions," shedding light on the importance of having a brand name that clearly communicates your services. We dive into the challenges and successes she encountered, the strategic thought process behind rebranding, and how this pivotal change significantly impacted her business growth. If you're contemplating a rebrand or repositioning your own brand, this episode is packed with valuable insights you won't want...
2024-12-1922 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityIs Your Brand Helping or Hurting Your Expert Status?Your Instagram following is growing, your nutrition programs are selling out, and your client list is full. So why does it still feel like you’re hustling to prove your expertise as a health professional?In this episode, we uncover the hidden ways your brand might be undermining your authority—and how it could be costing you. If you’ve built a thriving nutrition or fitness practice but still feel like you’re struggling to convince people of your expertise, this episode is a must-listen. Spoiler: The problem may not be what you think.→ Grab...
2024-12-1720 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow Rebranding Boosted Confidence and Sales for Kira La ForgiaSo excited to have Kira La Forgia from Paradigm Consulting on the podcast today!Kira shares her journey of rebranding her business and how it involved far more than just a visual makeover! From starting out as the hands-on COO of a small business, managing her own website with WordPress, to eventually hiring a professional designer to revamp her brand, Kira's experience underscores the profound impact that strategic branding can have.We'll dive into why Kira decided to rebrand, the confidence and business success that followed, and the critical role creative professionals played in redefining her...
2024-12-1037 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityRebranding Success: Jenna Shriver's Two-Year JourneyToday, we are joined by Jenna Shriver, an expert in brand strategy and brand photography. Jenna’s journey is a great example of the different timelines involved in rebranding—it can be a years-long process sometimes! Jenna will share the intricate story of her rebrand, from her early days as a wedding and family photographer to her strategic shift into serving businesses through brand photography.Stay with us as Jenna opens up about the challenges and triumphs of her rebranding experience, offering advice on aligning your brand’s visual and strategic components for enduring success. Whether you're considering a rebr...
2024-12-0322 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility15: Why Sprouts Farmers Market Ditched "Basic" BrandingIn today's episode, I'm covering the rebranding journey of Sprouts Farmers Market. We'll explore how they're revolutionizing their private label products and the strategic decisions behind their new branding efforts. From consolidating disparate brand names to launching the premium 'Real Root' line, Sprouts offers valuable lessons for any business owner. So, whether you're contemplating your own rebrand or just curious about smart branding strategies, stay tuned as we dive into this case study.
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
2024-11-2612 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityHow Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s BusinessIn today's episode, I have the pleasure of chatting with Rheanna Nutter, the founder of the Chronic Success Society. As an experienced entrepreneur battling chronic illness, Rheanna empowers other 'chronicpreneurs' to excel in their businesses without compromising their health. We'll talk about her unique journey, the motivation behind her mission, and her transformative decision to rebrand from a previous business that was fulfilling but felt incomplete. If you think rebranding only happens when things are bad, this conversation will certainly change your perspective!→ Rheanna's Website: https://www.chronicsuccesssociety.com/c/join/→ Grab a Re...
2024-11-1919 min
Storytellers Grove11. Website Mistakes to Avoid and SEO Strategies to Implement with Jess FreemanIf you're ready to improve your website’s effectiveness and gain practical SEO and design insights, this episode is for you.I'm joined by Jess Freeman, the award-winning founder of Jess Creatives. With over a decade of experience transforming underperforming websites into valuable business assets, Jess shares her straightforward approach to web design and digital marketing. She provides tips that empower small business owners to strengthen their online presence without relying on social media. In this episode, we're chatting: The latest changes in Google's algorithm and how it prioritizes unique, original contentHow to integrate st...
2024-11-1348 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityInside Flodesk's Rebrand with Rebecca ShostakIn this episode, Rebecca shares an exclusive look into Flodesk's comprehensive 2023 rebrand—a move spurred by the company's rapid growth and need for a more cohesive, value-aligned brand identity.Rebecca discusses the initial brand's challenges, including design inconsistencies and scalability issues, and the strategic approach taken to address them. You'll hear about the collaboration with top-tier agencies, the creative process behind crafting a bespoke font with Swiss typographer François Rappo, and their partnership with a branding firm to incorporate dynamic branding elements. Additionally, Rebecca provides invaluable advice for businesses considering a rebrand, emphasizing the importance of clarity, str...
2024-11-1233 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityRebranding with Victoria Boyd: A Journey of Growth and Bold ChoicesIn this episode, I’m chatting with Victoria Boyd, a no-BS marketing strategist and the go-to person when you don’t know what to do next. Victoria shares her bold rebranding journey, from realizing her old brand no longer fit to embracing a fresh new look and message. We talk about her ‘aha’ moment in London’s vibrant Neil’s Yard, finding a designer who understood her vision, and why rebranding is about so much more than just a logo change. Join us as we dive into the confidence and clarity that comes from creating a brand that truly aligns...
2024-11-0539 min
Small Business Big Deal PodcastEp 40: Stand Out & Stay Consistent – SEO and Growth Strategies with Jess FreemanJess Freeman, the owner of Jess Creatives, specializes in high impact websites and SEO for business owners. She helps them improve their branding, websites, and SEO to generate more leads and traffic. Jess explains that she was drawn to SEO because she saw many business owners struggling with social media and not getting results from their websites. She combines her creative and analytical skills to help clients improve their online presence. Jess also shares her journey as a business owner, including the importance of setting boundaries and finding a balance between client work and working on her business. In...
2024-10-3050 minSmall Business Big Deal PodcastEp 40: Stand Out & Stay Consistent – SEO and Growth Strategies with Jess FreemanJess Freeman, the owner of Jess Creatives, specializes in high impact websites and SEO for business owners. She helps them improve their branding, websites, and SEO to generate more leads and traffic. Jess explains that she was drawn to SEO because she saw many business owners struggling with social media and not getting results from their websites. She combines her creative and analytical skills to help clients improve their online presence. Jess also shares her journey as a business owner, including the importance of setting boundaries and finding a balance between client work and working on her business. In...
2024-10-3050 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhy Katie Hunt Took the Leap to Rebrand After 8 Years in BusinessToday, I'm thrilled to share my conversation with Katie Hunt, founder of Proof to Product, who went through a major rebranding journey a few years ago. Katie's six-month rebrand was driven by the need to align her business name, identity, and offerings with her evolving mission to empower product-based entrepreneurs.In this episode, Katie opens up about the comprehensive process— from choosing a new name and developing fresh branding assets to transitioning their website from WordPress to Squarespace and managing a seamless Instagram handle swap. She shares her initial fears about SEO impacts and community reception, and reflects on...
2024-10-2929 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityThe Strategy and Challenges Behind Serena Shoup's RebrandOur guest today is Serena Shoup, a corporate CPA turned CEO of her own bookkeeping business, a mentor for other bookkeepers and accountants, and a mom of three. Serena's rebranding journey is one of the most comprehensive we've featured, involving a total name change, a shift in services, and much more.In this episode, Serena takes us through her transformation from freelancing under her own name to creating a brand that attracts her ideal clients while setting up her business for a potential future sell. We'll dive into the reasons behind her rebranding decisions, the challenges o...
2024-10-2223 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityClarity and Brand Purpose with Amy HannekeIn this episode of BrandWhys Podcast, I'm chatting with Amy Hanneke of Hello & Co Creative about the ups and downs of her rebranding. We dive into the details of why it’s so hard to rebrand yourself, the mental energy involved, and the importance of having clarity before you even begin. Whether you’re a designer, business owner, or just curious about what goes into a successful rebrand, this episode offers a candid behind-the-scenes look at how to create a brand that truly represents who you are and what you do.Amy also shares valuable insights about...
2024-10-1530 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWhat Your Website Is Telling Potential Clients (Before You Ever Say a Word)In this episode of BrandWhys, I'm diving into why your website might be holding your brand back, even if it looks great on the surface. Many business owners treat their websites like static brochures, but in 2024 and 2025, that approach won’t cut it. I’ll share how big brands like Patagonia are leveraging their websites as dynamic tools for storytelling, market research, and sales — and how you can do the same, no matter your business size. If your website hasn’t evolved with your brand, it’s time for a change.→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand...
2024-10-0814 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityBuilding Brands with Integrity: Amanda Grover's RebrandAmanda Grover, the creative force behind Storytellers Grove, shares how she helps individuals tap into their creative expression and confidently share their message. We talk about the importance of authentic branding, the challenges people face in speaking about themselves confidently, and how Amanda refines her clients' messaging to avoid feeling "braggy."You'll hear about Amanda's transformative rebranding journey—triggered by the pandemic—that led her to embrace mindfulness and authenticity in her branding. She reveals how a year of stepping back from social media and sales helped her gain clarity and create an authentic offer that truly represents her...
2024-10-0130 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility6: Building Brand Loyalty: How Domino’s Reclaimed Customer TrustIn today's episode, we're diving into a fascinating rebranding story full of valuable lessons for small business owners: the Domino's Pizza turnaround. Back in 2009, Domino's faced a storm of negative feedback, which led them to launch an audacious campaign to overhaul their pizza and rebuild trust with their customers. We'll dissect their bold move, the incredible results, and how transparency and customer-centric innovation played a key role in their success. Plus, we'll explore how these strategies can apply to your own business.
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a sq...
2024-09-2410 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityThe Client-Driven Approach to Rebranding: Keila Hill Trawick's ExperienceToday we're diving into the power of rebranding with our special guest, Keila Hill Trawick, founder of Little Fish Accounting. We explore how Keila’s rebranding journey significantly increased the quality and fit of the clients her firm now attracts.We also cover the importance of aligning your services and pricing with your target market and the benefits of providing detailed initial information to potential clients. Keila shares valuable insights on the significance of understanding the deeper "why" behind rebranding and how it should reflect pivotal business shifts rather than just aesthetic updates.We also discuss th...
2024-09-1734 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityRebranding into Luxury: Melissa Azzaro's Business GrowthIn today's episode, I'm chatting with Melissa Azzaro, an award-winning registered dietitian and nutritionist known as The Hormone Dietitian. Melissa transitioned from her original brand, Avocado Grove Nutrition, to a more targeted and successful identity. We discuss the significant impact her rebrand had on her business, including her increased social media presence, higher website traffic, and a seamless fit with her niche in women's hormonal health.Melissa also shares practical insights on dealing with the tedious aspects of rebranding and the importance of thinking long-term about your brand. Tune in for an inspiring conversation that highlights the power...
2024-09-1023 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility3: Rebranding or Repositioning? A Lesson from DunkinIn today's episode, we're diving deep into the fascinating world of branding, using Dunkin's transformation as a case study. You might have noticed that Dunkin' Donuts is now just Dunkin'. This change wasn't just a face-lift but a strategic move to stay relevant in a shifting market. We’ll unpack the difference between rebranding and repositioning, and dive into how Dunkin' kept its core identity while modernizing its image and expanding its appeal beyond just donuts.
Whether you're a small business owner or just brand-curious, today's episode is packed with insights and actionable lessons for morphing your brand wi...
2024-09-1011 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityFrom Self-Made to Professionally Crafted: Emily Kim’s RebrandIn this episode, I'm thrilled to chat with Emily Kim, a brand photographer and educator for creative business owners. Emily takes us on a deep dive into her rebranding journey, sharing her experiences from a completely DIY brand to working with a professional designer. We'll hear about the emotional aspects of letting go of self-made designs, the importance of strategic color choices, and the challenges encountered along the way. Emily also discusses the tangible and intangible benefits of her rebranded look, how it's boosted her confidence, and enabled her to expand her offerings beyond photography. Plus, she provides...
2024-09-1023 minBrandWhys®: The Healthpreneur’s Guide to Clients & CredibilityWelcome to the BrandWhys™ Podcast!BrandWhys™ is all about exploring the stories behind brands and rebrands! I've seen how a brand can transform a business, but I know it's also emotional and not always rainbow and butterflies. We'll be talking to big and small companies, look at case studies, and answer common questions that come up with rebranding. New episodes drop every Tuesday, so make sure you subscribe!
2024-09-0201 min
Creative Minds, Smart Money: Finance & Business Tips for CreativesWhy SEO is a Great Long-Term Investment with Jessica FreemanWelcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in this episode, I’m chatting with the amazing Jessica Freeman from Jess Creatives. We’re diving deep into something that’s a total game-changer for creative entrepreneurs: SEO (aka Search Engine Optimization). If you’ve ever wondered how to get your website seen by more people (without breaking the bank on ads), this one’s for you.Jessica breaks down key SEO strategies that every creative entrepreneur needs to know, like how to build an SEO-rich website, find the best keywords for...
2024-08-0744 min
Mess to MissionUnveiling SEO Secrets with Jess FreemanIn this episode of Mess to Mission, we dive into effective SEO strategies with Jess Freeman of Jess Creatives. Jess discusses the importance of keywords, how to optimize your website, and practical tips for small businesses to increase visibility and engagement. Whether you're starting from scratch or refining your current online presence, Jess's tips can help guide your path to consistent traffic and client conversion.You can find Jess on Instagram: @jesscreatives
2024-07-0147 minAfter Hours Authors13. Creatives: aim to failFailure = success. It means you're doing the work. Every fail is a key to unlocking success. Aim. For. It.
Share your own ideas on this or any other writing topic by reaching out here: https://jessknaus.blog/afterhoursauthors/
Connect with Jess on Instagram or Threads: https://www.instagram.com/jayk_creates/
Check out Jess's written works here: https://jessknaus.blog/
2024-06-1714 min
Ladies Who CreateLadies who Create - Episode 9: Andrea MataIn this episode of 'Ladies Who Create,' hosts Liz Meyer and Jess Rosenberg interview Andrea Mata, a creative director and digital designer based in Mexico City. Andrea shares her inspiring career journey, from selling creative tattoos as a child to working with major global brands like Google, NBA, TikTok, and more. She discusses the evolution of her career, emphasizing her experiences in editorial and digital design, her time at prominent agencies like Ueno and Jam3, and her current role at Runway, an AI company that is transforming creative workflows. Andrea also delves into the concept of combining creativity...
2024-05-3048 minAfter Hours Authors4. Believe in yourself & your work (a pep talk for writers & creatives)I can't think of any writer or creative I know that doesn't struggle with the concept of believing in themselves or their work. This episode is the pep talk we all need!
Share your own ideas on this or any other writing topic by reaching out here: https://jessknaus.blog/afterhoursauthors/
Connect with Jess on Instagram or Threads: https://www.instagram.com/jayk_creates/
Check out Jess's written works here: https://jessknaus.blog/
2024-04-0912 min
Earning by Design: Graphic Design, Freelancing, Business Marketing StrategiesEp 8: How to Increase Your Prices as a Graphic Designer with Jess LangleyText us your questions, and we'll address them in the show!Today I am joined by The ColorFul Jess Langley, the Pricing Coach, to discuss how to set boundaries around the subject of pricing with clients so that you can feel more confident in those awkward pricing conversations.This episode includes:How to increase prices with current clients.How to feel confident saying no to a client.How to get over being a people pleaser.How to increase your own self-worth in order to charge higher prices. More about Jess:
2024-02-1250 min
Do It Again But BetterDo It Again But Better - TrailerJoin Naarm/Melbourne-based actor, writer, voice artist, producer & marriage celebrant Jess Stanley as she chats to her fellow creatives about their audition experiences—the good, the bad and the pure cringe—as well as acting and life in general.You can find your host, Jess Stanley, on Instagram at @jstanny or at www.jessicastanleyactor.comYou can check out Jess's theatre company, Spinning Plates Co. at @spinningplatesco or at www.spinningplatesco.comYou can find Jess as a marriage celebrant at @stanbymeceremonies or at www.stanbymeceremonies.comYou can follow the...
2024-01-2000 min
M PathIntroducing M PathWelcome to M Path, the podcast for meaningful marketing for soulful creatives. We are all taught to follow the same route, one of high growth and fast pace. But what if you wanted to take a different path? Or as we call it in my membership community, The Empress Practice.I have all the badges of societal success, I followed the masses - the blueprint for societal success, but when you strip it all back, it was ego – working from the head space. I decided to do things differently – mindfully, authentically, ethically, intentionally. This is the essence of w...
2023-06-1902 min
Voices of 2 BlocksHow Might We Get More Business Engagement in Our Learning? With Jess Pina, Tank Design HR Talent ManagerOur co-host starts Season 2 with Jess Pina, HR Talent Manager at Tank Design. Jess and Tank have been involved in 2 Blocks for over a year. What keeps them coming back? How might Tank be more involved in our learning? In spite of the momentum, what's holding us back from moving forward?
2022-11-2348 min
Surf Coast Creatives#51: We miss the people! - Ben & Jess from Surf Coast CreativesWe're back!The Surf Coast Creatives podcast returns with your hosts Ben & Jess.Yep. You couldn't keep us away. We miss our community. We miss the people! We miss everyone dearly and yeah, we miss doing coffees. We miss doing events, miss doing online mini master classes. It's just been too long away. Our last episode was published on September 6th, 2021. So what have we been doing? We go run through the what we've been up to the past 12 months and why we're pumped to be restarting the podcast. Sit...
2022-08-1629 min
Bird Means Business96. The World of Websites with Jess Creatives“Just because you put out a website doesn't mean that people just find you.” - Jessica FreemanHave you ever wondered how you can optimize your website to be the best it can be OR if you even need a website when you first launch your business?In this episode you’ll learn all things web design and creation as you hear from Jessica Freeman, the Atlanta based and award winning web designer of Jess Creatives, who helps nutrition and fitness business owners build authority and get more clients.I often get a lot of...
2021-11-1738 min
Surf Coast Creatives#50: Final episode! Why we're tapping out, highlights and thank you - Ben & Jess from Surf Coast CreativesAll good things to come to an end hey?Sad to say we're finishing the podcast component of the Surf Coast Creatives. We'll continue celebrating the work of creatives on the Surf Cost in Australia but find out why we don't have the time or resources to commit to the pod right now .HINT: Big couple of months coming up for Ben & Jess!Join us for a chat as we talk stats for the pod, our personal highlights and what it takes to make a great podcast. Find out why we aren't d...
2021-09-0538 minSurf Coast Creatives#49: The Country Boy Lighting Up the Coast - Ash Hughes from ashhughesphotos.comBeen itching to get this guy on the podcast for a chat. He's a landscape photographer based in Torquay and goes by the name, Ash Hughes. Ash hails from Ballarat but moved to the coast a few years ago with his wife. He's now a dad to two kids and works full-time as an accountant. On top of that, he's an in-demand wedding photographer with x32 weddings booked already for the season ahead. And he only started shooting weddings last year! But it's Ash's timeless imagery of the coast that came first. He's grown a legion...
2021-08-2953 minSurf Coast Creatives#46: Why You Don't Have to Starve as a Creative - Andrew Hellmich from PhotoBizXOur guest today is one of my favourite podcast hosts Andrew Hellmich. Andrew is the host of a photography business podcast called PhotoBizX.If you’re wanting to build your photography business with a consistent flow of clients then this is the episode for you. Andrew is an entrepreneur, photographer, and author living on the Central Coast in NSW. He talks about the importance of work-life balance. Andrew and his wife have been running their photography business for more than 14 years and Andrew has racked up more than 400 episodes for his podcast. Tu...
2021-07-181h 20Surf Coast Creatives#45: A Creative Dynamo Born on the Coast - Eliza Francombe from Be Franc. & FrancHomeOur guest today is the founder of not one but two awesome brands, Be Franc. Creative, a boutique branding and content agency, and homewares specialist, FrancHome. Her name is Eliza Francombe.If you’re into your DIY experiences then you’ll love listening to Eliza’s story. She is a soon-to-be mum of two kids and runs her studio out of the Ashmore Arts precinct in Torquay.Eliza has recently added in-person workshops to her bow, helping attendees create unique pieces for their homes. She is a modern-day creative weapon with a...
2021-07-1257 minSurf Coast Creatives#44: Head Curator of Australia's Rich Surfing History - Craig Baird from Australian National Surfing MuseumOur guest today is the curator of the world’s biggest Surf Museum, Craig “Gonzo” Baird.If you’re into the history of surfing in Australia then this is the episode for you. Craig tells us some wild tales of surfing before it became a sport. He also explains how he has managed to avoid producing a resume his entire life. He relies on gut intuition and following his passion to get by. Learn how Craig got a job airbrushing t-shirts for Rip Curl which started a 26-year career.He’s now the head c...
2021-07-0458 minSurf Coast Creatives#43: Doing a 180 After Personal Tragedy - Jenna Hutchison from Love LudieWe chat with Torquay local Jenna Hutchison about the transition from business owner to a full-time artist in episode #43 of the podcast. In her first two years painting, Jenna sold two commissions. She had a lot to learn. Take two during 2020 and she sold eighty-seven commissions in short thrift. Jenna shares how momentum built as an artist in 2020 has led her on the path to successful collaborations with other creatives. But there’s so more much packed in too. From learning how to make candles at home 8 years ago and making them by chance for a fr...
2021-04-2850 minSurf Coast Creatives#39: An Illustrator's Journey From the Northern Beaches of Spain to the Surf Coast - Fabiana Aguilar from fabiaguilar.comOur guest for this episode of the podcast is a hugely talented illustrator by the name of Fabiana Aguilar.Fabi is currently in the process of making the move from Melbourne to the Surf Coast. Born on the Northern beaches of Spain and raised between Senegal, Canada and Spain, Fabi got used to moving from country to country from a young age. As an adult, she has spent long periods of time in France, Ireland, Italy, the Caribbean and for the last 3 years, Australia. Fabi comes from a family of creatives: a p...
2021-03-2455 min
Into The WooSeason 1 Episode 2 Jess Walker interviews Aik on his spiritual path via present moment awareness.Aikyam Das is the spiritual name of Joe Reyes. As one of the hosts of Into The Woo and founding member of the Resonant Creatives Collective Network, he is using his spirituality and the new network to create a safe space for discussions about wild unbridled individual spirituality. We discuss his blind awakening and ascension path along with his mindfulness and presence modalities.
2021-03-2252 min
Into The WooInto The Woo premier episode: Aikyam Das interviews Jess Walker.Welcome to the premier of Into The Woo a podcast created by the Resonant Creatives Collective Network. Into The Woo is a celebration of wild and unbridled spirituality. Each week we create a safe space to discuss the infinite manifestations of our collective spirituality. The content is adult in nature and may contain discussions that can be triggering to some people. This week we get to know Jess Walker a founding member of the RCCN and one of the rotating hosts of the podcast. The theme music is Eternal Flow by TUNNELMENTAL. Cover art by gailreyesphotography.com.
2021-03-1339 minSurf Coast Creatives#37: A Traveller at Heart Now Making Multimillions From Seasonal Gift Boxes - Kate Buchan from Retreat YourselfWe caught up for a chat with the savvy founder of a hugely successful business in Torquay called Retreat Yourself Box for this episode of the Surf Coast Creatives podcast. Her name is Kate Buchan (nee Williams) who got married at the beginning of 2020 to her loving partner Andrew. Kate had a little bubba too at the end of 2020 so she now juggles life as a busy entrepreneur, Mum to Charlie, loving wife, friend, and the rest! Find out how she juggles it all while running a business with a national footprint and...
2021-03-091h 00Surf Coast Creatives#35: Former Art Teacher Now Turning Over $3m in Skincare Products - Kayla Houlihan from Tribe SkincareJoin your hosts Ben Hucker and Jess Mellington with guest Kayla Houlihan, the founder of Tribe Skincare for Ep.10 Season 3 of the Surf Coast Creatives podcast. We talk about the journey of a former art teacher now running a multi-million-dollar natural skincare business. Kayla gives the background and tips to help her fellow creatives manifest their entrepreneurship goals. Kayla admits at first that their products were exclusively for their skin clinic, but after featuring it online, the attention it received grew non-stop to a throng of thousands of followers today. Tu...
2021-02-1543 minSurf Coast Creatives#28: How to Speak Betterer & Does it Matter? - Jessica Sherman from Sing Act SpeakWe sit down for an exciting chat today with local Jan Juc Mum, Jessica Sherman. Jess is the founder of Sing Act Speak in Torquay. She coaches young kids and adults how to sing, act and speak with passion. Not just that. She teaches her clients the art of self-confidence and believing in your skills and talents as a performer and presenter.Jess is a graduate from the University of Melbourne- Victorian College of the Arts (Bachelor of Music Theatre) with an Associate (ATCL) Performance Diploma in both Speech and Drama and Musical Theatre with...
2020-12-101h 03Surf Coast Creatives#25: Trading the City For the Coast at Age 36 - Ben Hucker from Surf Coast CreativesSeason 3 of the podcast is 'go for launch'!Today we turn the tables on host Ben and see how he copes when we make him the subject of today's episode. Tune in to hear co-host Jess put Ben under the microscope with a litany of insightful questions. We talk about taking the leap as a full-time creative, plus who inspires Ben and what scares him. The tables are turned that is for sure!We also chat about what we've been up to the past couple of weeks and reveal our...
2020-12-0247 min
Millennial GrindersGetting media coverage as a graphic & website designer with Jess CreativesJess Creatives is a US-based graphic & website designer who has been featured in national media such as Glamour, Inc., and more. She explains how she branded herself as a freelance and provide tips for solopreneurs.
2020-11-1945 minSurf Coast Creatives#24: What We Learnt Season 2 & Jess's Revenge - Ben & Jess from Surf Coast CreativesEp.11 - Season 2 of the Surf Coast Creatives podcast is now live! Tune in for a sit-down chat with your hosts Ben & Jess. We ticked over 10 episodes for Season 2 of the podcast last week, so we thought it was time we did a short recap. Find out the "7 Things We Learnt During Season 2" plus more heartbreaking news for myself and Jess. We finish on a positive note with some exciting news regarding our NEW partnership with the Workers Hut in Torquay. We're super excited to announce we'll be building a new co-working spa...
2020-11-1151 minSurf Coast Creatives#23: Building a Tribe With a Hut & Exciting News - Dave & Bec from Workers HutEp.10 of the Surf Coast Creatives podcast is now live. Tune in wherever you get your favourite podcasts. In this episode, we sit down for a chat with founders of the Workers Hut in Torquay, Dave & Rebecca Scott. Dave & Bec open up about their journey since falling in love during their uni days in Melbourne and their current role as custodians of the Workers Hut community.Dave & Bec started the Workers Hut three and a half years ago after spotting a need for a home-like premise for freelancers, solopreneurs and small businesses to work f...
2020-11-041h 09Surf Coast Creatives#14: Juggling the Corona-Coaster as an Artist - Natalie MartinJoin us for Ep.1, Season 2, of the Surf Coast Creatives podcast.We sat down for a chat with super-talented watercolour artist & designer, Natalie Martin. Natalie has a dedicated studio in the Ashmore Arts precinct in Torquay where she thinks, creates, generates an income and gets inspired on a daily basis. Find out how Natalie worked as a designer at Rip Curl for 6 years before taking the big leap as a full-time artist and creative based on the Surf Coast in Victoria. Natalie has her very own online watercolour master class on her...
2020-09-021h 04Surf Coast Creatives#13: Unleash Your Creativity & Season 2 Sneak Peek - Ben & Jess from Surf Coast CreativesTune into this short episode from Ben & Jess. We talk about :What we've been up to the past monthWhat books we've been devouring7 Ways to Unleash Your Creativity, and Provide a sneak peek at our guest line-up for Season 2. We finished Season 1 of the Surf Coast Creatives podcast in late July before taking a much-needed break. We're back refreshed and wanted to take the opportunity to say thanks for all your support and kind words of encouragement. We can't wait to bring you Season 2 of the podcast. Tune in to...
2020-08-2636 minSurf Coast Creatives#12: What We've Learnt So Far & Big News - Ben & Jess from Surf Coast CreativesEpisode 11 of the Surf Coast Creatives podcast is now live! Tune in for a sit-down chat with your hosts Ben & Jess. We ticked over 10 episodes for Season 1 of the podcast last week, so we thought it was time we did a short recap. Find out the "7 Things We've Learnt So Far" plus heartbreaking news for your hosts Ben & Jess. If you've ever been a Mum or Dad or you're becoming a parent for the first time, then you need to hear this. We finish on a positive note with some exciting news regarding...
2020-07-221h 00Surf Coast Creatives#11: A Dutch Gardener & His Aussie Branding Babe - Cees & Elly from Urban Edible Gardens & Barefooted EarthEp.10 of the Surf Coast Creatives podcast is now live!I cannot believe we're at 10 episodes already. Thanks, everyone for your support. We're closing in fast on 2,000 downloads so we're taking that as a big upvote for the pod. For Ep.10, we sit down for a chat with Dutchman Cees Engelen and his Aussie partner Elly Rose Kennedy.Cees is from a little beach town close to Amsterdam. Amsterdam is known for many things but not so much for having good waves. Yet they surf on a weekly if not daily basis!
2020-07-151h 26Surf Coast Creatives#10: A Chocolate Addiction on Hold During Corona - Leanne & Ian from Great Ocean Road ChocolaterieA chocolaterie in Victoria, or even Australia, is a rare commodity. We're a long way from Belgium after all.But sitting right there on Victoria's Surf Coast is one of Australia's favourite chocolaterie's and ice creameries. We sat down for a chat with the founders of the Great Ocean Road Chocolaterie & Ice Creamery for Ep.9 of the Surf Coast Creatives podcast.Jess & I were welcomed by a spectacular showroom filled with thousands of chocolates. Not to mention an ever-changing range of freshly made pastries, desserts and artisan ice creams and an all-day café us...
2020-07-081h 02
Proof to ProductOptimizing Our Website with Jessica Freeman, Jess CreativesHey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That's not a lot of time, so I wanted to bring on an expert to help you better understand how you can maximize those 5 seconds and get people to stick around longer. Whether you've been in business for many years or are just getting started you're in for a treat with this guest, Jessica Freeman. Jessica Freeman is the founder of Jess Creatives. She is a web designer, tech strategist, and an expert in all...
2020-07-0738 minSurf Coast Creatives#9: Running A Fashion Label in Your Spare Time - Caroline Teakle from Maxted FashionBuilding a women’s fashion label is not for the faint-hearted!For Ep.8 of the Surf Coast Creatives podcast, we sit down for a chat with the founder and creator of a boutique women’s fashion label, Maxted Clothing.She’s hard-working, dedicated, tenacious and laser-focused. Her name is Caroline Teakle.Caroline hails from England but now calls Torquay on the Surf Coast in Victoria home. She moved here a couple of years ago with her partner of five years Ed Maxted—hence the name Maxted Clothing.Caroline has built her fashion...
2020-07-0153 minSurf Coast Creatives#7: A Lady Photographer For Lady Entrepreneurs - Leslie Carvitto from Luna RisingEp.6 of the Surf Coast Creatives podcast is now live!Today we interview lady photographer, Leslie Carvitto, from LeslieCarvitto.com. Leslie is a Californian born and bred. She made the move to Hawaii after graduating from college and spent some time working Public Relations before realising it wasn't for her. She now calls Torquay home after a brief stint in Melbourne. Leslie reached out to us when the podcast was launched and said she was "overwhelmed by the creative energy on the Surf Coast." We had a look at her...
2020-06-171h 00Surf Coast Creatives#6: A Former Chippy Turned Blacksmith - Dave Graham from Simply ForgedEver met a blacksmith before?It's a dying trade that's for sure. But there's a small band of passionate 'Smithies' who keep the tradition alive today.David Graham from Simply Forged Custom Ironworks is one of them. In Ep.5 of the Surf Coast Creatives podcast, we sit down for a chat with Dave, a former chippy who got frustrated with the same old building techniques. Dave now uses traditional methods combined with a keen eye for detail to create works that are unique, high quality and custom-made.Specialising in he...
2020-06-1056 minSurf Coast Creatives#2: A Chippy & A Designer Gone Wild - Al & Imo from Al + ImoHey creators,So excited to be bringing you the first episode of the Surf Coast Creatives podcast! Our guests are Al & Imogen Roberts from Al & Imo. This formidable duo has built a successful custom made timber furniture business in Freshwater Creek—a magnificent nook of the Surf Coast in Victoria only 10 minutes from Geelong. Your host Ben Hucker chats to Al & Imo about how they created their business and got to where they are today in just under 4 years. Find out how Al & Imo stay motivated and what they attribute their successes to...
2020-05-1357 minSurf Coast Creatives#1: Welcome to the Surf Coast Creatives Podcast - Ben & Jess from Surf Coast CreativesHey guys and welcome to the Surf Coast Creatives podcast!We wanted to record a quick welcome episode to let you know a bit more info about the Surf Coast Creatives podcast and what is we’re trying to achieve.So why the Surf Coast Creatives Podcast?Well, we both got laid-off from our jobs in the wake of the Coronavirus pandemic and we wanted to keep people connected and build a community focused on creativity and entrepreneurship.We thought a podcast was the perfect way to do that. No face-to-face co...
2020-05-0106 min
Booked Out NutritionistCreating a Low-Priced Offering with Jess CreativesWondering how you can offer something at a lower cost to your audience? Been hearing the word "tripwire" but have no idea what it means?In this episode, Stephanie is talking with Graphic and Web Designer Jessica Freeman, on how to add a low-priced offering/tripwire to your business. Jess shares how you can easily create a tripwire or perhaps pull from existing content that you've already created and sell that product for a low price to your audience. This is a great first step to getting your audience in the door!...
2020-04-0834 min
El podcast de Alexsander OlivaresCreating Content + Converting Website Design Secrets ft. Jess Creatives | Episode 85Does the idea of creating content for your website terrify you? In this free 1 hour training with Jess Creatives, Jess and I discuss everything from her own entrepreneurial journey to captivating website design. We share our best tips and tricks to creating website design and copy that can help you make sales and put more money in your pocket. If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @i...
2019-10-2350 min
Per My Last PromoCreating Content + Converting Website Design Secrets ft. Jess Creatives | Episode 85Does the idea of creating content for your website terrify you? In this free 1 hour training with Jess Creatives, Jess and I discuss everything from her own entrepreneurial journey to captivating website design. We share our best tips and tricks to creating website design and copy that can help you make sales and put more money in your pocket. If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device...
2019-10-2350 min