Shows
BrandWhys®: The Healthpreneur’s Guide to Clients & Credibility44. From Pediatric Plates to Premium Clients: How a Rebrand Changed the Game for Sara MorrisonYour current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages. Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the roadblocks of letting go, and why bringing in outside support (yes, both a coach and...2025-06-2428 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility43. AI or Your Website: Where Clients Decide You’re the Real DealWith AI and directories popping up everywhere, I get why it’s tempting to let your site take a back seat. But for health and fitness pros, from dietitians to personal trainers, your website isn’t just a calling card—it’s the heart of your client journey.In this episode, I’m sharing why a personal website matters more than ever, even with the rise of AI and those endless “find a coach” directories. We’ll talk about what your website really needs to do for you, how to make sure you’re not just another face...2025-06-1713 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility42. Using Workshops to Test a New Niche with AnnMarie RoseReady to ditch the tire-kickers and finally build the kind of authority (and bank account) you’ve been dreaming about? If you’re a health or fitness pro tired of giving away the good stuff and getting ghosted when it’s time to sell, this episode is exactly the chat you need.Today, I’m joined by AnnMarie Rose, business scaling strategist and paid workshop evangelist, for a down-to-earth conversation on why free events might be holding you back—and how paid workshops can help you upgrade your clientele, raise your rates, and stay sane in the process. 2025-06-1035 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility41. $10k in 3 Months: What a Website Delivered for My ClientIf you’ve got the expertise but your online presence feels more DIY than pro-level, you’re definitely not alone. Health and fitness pros—from nutritionists to wellness coaches—know that standing out online isn’t about flash; it’s about trust, clarity, and letting your credibility do the heavy lifting.In this episode, I’m unpacking the real story behind Melissa Boufounos, a Canadian holistic nutritionist who went from an “it’ll do” website to a platform that literally brought in thousands of dollars—no nonstop blogging or viral TikToks required. I’ll walk you through practical st...2025-06-0312 min
Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith#72 - Make Your Website Work for You: Niching Down & Simplified Strategy with Jess FreemanTell me everything!If your website is more “placeholder” than powerhouse, this episode is your wake-up call. Today on Mindset to Market, I’m joined by Jess Freeman — web designer, SEO strategist, and founder of Jess Creatives — to talk about how service providers and wellness pros can stop overthinking and finally build a site that converts.We’re breaking down the biggest mistakes solopreneurs make on their websites, what you really need to focus on with SEO (hint: it’s simpler than you think), and how to create a streamlined online presence that attracts the right clients...2025-05-3054 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility40. What Noodles & Co’s Rebrand Got Right (And How to Apply It to Your Biz)If you’ve ever felt like your brand is getting lost in the scroll—or like your website still reflects your 2021 self—it might be time to take notes from an unexpected source: Noodles & Co.In this episode, I’m breaking down the biggest lessons from my convo with Steve Kennedy, head of marketing at Noodles & Company (https://www.noodles.com/), about their recent rebrand. This isn’t about million-dollar budgets or corporate teams. It’s about what actually worked—and how those same strategies can help you show up better in your own fitness or nutrition biz.We’...2025-05-2719 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility39. How Hyrox Nailed Their Brand—and What Fitness Pros Can Steal From Their PlaybookIf you feel stuck with offers that aren’t converting like they should—or if your brand feels more “meh” than magnetic—it might be time to steal a few plays from Hyrox’s branding game plan.In this episode, I’m getting into the nitty-gritty of what makes Hyrox’s brand so successful, and exactly how those same strategies translate to health and fitness professionals like you. I’m talking clear messaging (goodbye, vague websites), client positioning that makes your program irresistible, and how to use word-of-mouth—yes, actual small wins—to finally build momentum online.You’ll hear real...2025-05-2014 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility38. Get Off the Instagram Treadmill: A Smarter Path to High-Value Health ClientsSocial media burnout is real—especially for dietitians, fitness coaches, and wellness pros trying to attract high-quality clients and actually enjoy building their business.Book a website audit: https://jesscreatives.com/website-auditIn this episode, I’m shining a light on why your website—not another new reel or trending challenge—might be the missing piece in your marketing puzzle. I’ll walk you through practical strategies health and wellness professionals can use to let their websites do the heavy lifting: think automated lead capture, authority-building blog posts, and fewer frantic DMs with “Are you taking clien...2025-05-1317 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility37. Build a Brand That Stays Strong—Even in a Down EconomyWhen the economy starts wobbling, it’s tempting to hit pause on anything that isn’t strictly “essential,” especially marketing. You can get all the data and info in this blog post: https://jesscreatives.com/blog/recession-proof-your-business/But if you’re a dietitian, fitness coach, or wellness pro trying to fill your calendar and raise your rates, vanishing from Google is not the strategic power move you think it is.In this episode, I’m digging into why your competitors might be pulling back on SEO and why YOU shouldn’t. Need SEO help...2025-05-0617 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility36. Building a Brand, One Email at a Time with Samantha BurmeisterDoes your email list feel more like a quiet waiting room than a buzzing community? You’re definitely not alone. For so many health and fitness pros—whether you’re a nutritionist, a strength coach, or a wellness expert—knowing how to actually engage and convert your email subscribers is one of the biggest stumbling blocks between working with bargain hunters and attracting premium clients who are ready to invest.In this episode, I’m chatting with Samantha Burmeister of Nomad Copy Agency (https://www.nomadcopyagency.com/) about the real impact of binge-worthy welcome sequences, strategic email segmentati...2025-04-2936 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility35. Why Your Website Feels “Off” — And What to Do About ItEver launched a new service or podcast that felt like a perfect fit—until a few months later, when it just didn’t match where your business was headed? If you’ve ever hesitated to send clients your website, or felt like your brand is wearing someone else’s clothes, you’re in the right place. As a health or fitness professional, keeping your brand aligned with your expertise is the difference between landing dream clients and feeling stuck with no engagement.Today, I’m sharing the story of Felly Day—a content repurposing expert who bravely hi...2025-04-2213 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility34. Rebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes LookIn this episode, I’m chatting with Stephanie of Entreprenista about their bold rebranding journey. → Join Entreprenista here: https://refer.entreprenista.com/1llgz11xqyrn (aff. link) and make sure to use code 'JESSCREATIVES' to save $500!While Stephanie’s story isn't specifically about health and fitness, the insight into executing a rebrand, embracing new client positioning, and finding your business’s true identity is gold for dietitians, fitness coaches, and wellness experts ready to stand out in a crowded market.You'll discover why just getting started—raw, unpolished, and authentic—can sometimes be better than waiting...2025-04-1526 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility33. How to Market Yourself Without Feeling SalesyEver feel like marketing yourself is one of the hardest parts of being a business owner? You're not alone, and that queasy feeling might be what's keeping you from attracting those premium clients who are ready to recognize your true value.In this episode, I'm diving into practical strategies for health professionals to market themselves without the sleaze. Whether you're a dietitian, fitness coach, or wellness expert, you'll learn how to own your authority, let your brand do the heavy lifting, and use identity marketing to speak directly to the clients you want to attract....2025-04-0812 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility32. Not "Just Another Dietitian": Zoie Callihan’s Blueprint for Unforgettable Brand MessagingStruggling to stand out in a sea of sameness? You're not alone, and let's face it, being "just another dietitian" isn't going to fill up your client list or justify those premium rates.On today's episode, I dive into the art and strategy of brand messaging with the brilliant Zoie Callihan (https://www.lexiconcopy.co/). From figuring out why your brand might be blending in instead of standing out, to the nuts and bolts of capturing your authentic voice—this chat is your first-class ticket to building a brand that resonates and captivates.Discover how to...2025-04-0142 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility31. Navigating a Business Pivot: Maintaining Your Brand Identity Through ChangeEver feel like your brand hasn’t kept up with where you’re headed in your health and fitness business? You’re not alone—and snagging those dream clients and setting premium prices might hinge on a strategic rebrand.In this episode, I’m diving into the story of Sharon Zimmerman (https://www.sharonz-consulting.com/), who successfully shifted from jewelry designer to a sought-after business consultant. Her journey offers powerful lessons for nutritionists, fitness coaches, and wellness experts eager to evolve their own brands without losing their unique identity. Get ready to explore essential strategies for rebranding, maintainin...2025-03-2518 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility30. Why Clients Are Choosing Your Competitor (Even If You’re Better)Ever wonder why your competitor is booked, while you're still hearing crickets? Spoiler: It's not about your skills, it's about how you're showing up online.In this episode, I'm diving into the nuts and bolts of first impressions for health and wellness pros like you. We'll talk about the three-second rule, SEO basics, and why a killer online presence is your new best friend. Whether you're a nutritionist, fitness coach, or wellness expert, these insights will help you cut through the noise and get noticed by the clients who truly appreciate what you offer.2025-03-1812 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility29. Unapologetic Visibility and Owning Your Story with Christina OlivarezEver feel like you're bending over backward to stand out in a sea of health and fitness professionals? It’s a common struggle—your outdated brand could be the silent obstacle keeping you from those high-paying clients and the thriving business you dream about.In this episode, I dive into an inspiring conversation with Christina Olivarez, a powerhouse in business strategy and unapologetic visibility. Even though she's not from the health and fitness world, her insights on rebranding, tackling imposter syndrome, and owning your narrative are golden nuggets for nutritionists, fitness coaches, and wellness experts looking to ampl...2025-03-1132 min
After Hours Authors35. Creatives & writers *must* define their own successAnother episode recorded on my phone on the fly!! Since releasing my imposter syndrome episode last week I've been thinking a lot on the success we aim for. I truly believe artists, creatives and writers need to define success on their own terms and stop aiming for someone else's definition of success. Listen to my ramblings and let me know what you think!!
Visit my website: https://jessknaus.blog2025-03-0710 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility28. SEO for Health Pros: Get Found by Clients Without the Social Media GrindEver felt like your website's doing you dirty with mixed messaging? Trust me, you're not alone in this. In the crowded health and fitness world, an unclear brand can mean losing out on the clients who are ready to pay for your expertise instead of settling for a vague "healthy life" promise.In this episode, it's all about diving into the nitty-gritty of SEO to sharpen your website. I'll chat about how to speak directly to your niche, why focusing on keywords can elevate your brand, and what role AI is having in shaking up searches and...2025-03-0419 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility27. Beyond Meal Plans: Position Yourself as an Expert, Not Just Another CoachEver looked at your website and wondered, "Is this still me?" If it feels off, you’re not alone. Sticking with an outdated brand could mean losing out on premium clients and the rates you deserve.In this week's episode, I'm sharing the inspiring story of Georgette Cartagena , who transformed her small brand, Intern Gal, into the HR powerhouse, Algo Mas HR (https://www.algomashr.com/). Though her tale isn’t set in the gym, the insights are a goldmine for personal trainers, dietitians, and wellness experts ready to own their space in the market.Tune...2025-02-2516 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility26. How Rebranding Transformed My Business—and My RevenueSix months ago, I made a major change in my business, and the results were bigger than I ever expected—my highest revenue month ever!In this episode, I’m sharing exactly what changed, what didn’t, and how small tweaks to my branding, messaging, and niche made all the difference. If you’re feeling stuck or like your business growth has stalled, this episode is for you!Tune in to learn how refining your brand could be the key to attracting more clients, improving your marketing, and making your business feel more aligned than ever.2025-02-1813 min
This Mother Means Business: Strategy, Advice, and Support for Mom EntrepreneursWhat You Really Need On Your Website for More Sales with Jess FreemanIf you've ever wondered whether you really need a website for your business, this episode is for you! I’m joined by Jess Freeman, website strategist and founder of Jess Creatives, to talk all things websites, branding, and SEO. We’re diving into why websites are non-negotiable in today’s digital landscape, how your site can save you time and make you more money, and the biggest mistakes business owners make when it comes to their online presence.Jess also shares her expert insights on SEO—what it is, why it matters, and how a single blog post can...2025-02-1337 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility25: The Business of Wellness: Salud’s Rebrand with Hilda PerezIn this episode, I'm chatting with Hilda Perez, COO of Salud, a family-run nutrition and wellness company with deep roots in the Latino community. With a legacy spanning 35 years, Salud has rebranded to stay competitive in the evolving health and wellness industry. Hilda shares the challenges and triumphs of the rebranding process, from upgrading their packaging to refining their digital presence—all while staying true to their mission of providing high-quality vitamins and supplements.We discuss the importance of branding in the wellness space, how to navigate supply chain issues, and the critical role of maintaining trust wi...2025-02-1136 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility24: Why Health Pros Need to Speak Up to Stand OutIn this episode, I’m diving into why it’s so important for health professionals—dietitians, personal trainers, and health business owners—to take a stand in their branding. Social media is flooded with repetitive and often toxic content, and if you’re not sharing your unique perspective, your message can easily get lost in the noise.
But having strong opinions isn’t about stirring up drama—it’s about building trust, positioning yourself as an expert, and attracting the right clients who align with your values.
I’ll walk you through why owning your viewpoints is cruc...2025-02-0410 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility23: Messy Action and Breaking Stereotypes with Laura SinclairSo excited to have Laura Sinclair, the powerhouse behind the brand "This Mother Means Business" on the podcast today. Laura is on a mission to help entrepreneurial mothers elevate their businesses and lives through various strategic initiatives, support systems, and events.
In this episode, Laura reveals how she stepped into her unique niche with confidence, overcoming initial hesitations about branding for moms. She shares the fascinating journey behind her rebranding efforts, including the challenges faced, the strategic decisions made, and the remarkable impact her rebrand has had on her business's growth and community engagement.
2025-01-2843 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility22: 8 Questions to Decide If You Need to Rebrand Your Fitness or Nutrition BusinessIs it time to rebrand your fitness or wellness business? In this episode, we tackle a question every health entrepreneur asks: when is a rebrand truly necessary?
→ Grab a free Rebrand Checklist: jesscreatives.com/rebrand-checklist
→ Find your brand style: jesscreatives.com/quiz
→ Ready to rebrand? Visit: jesscreatives.com/rebrand
Rebranding isn’t just about new colors or updating your logo—it’s about aligning your business with long-term goals, standing out from competitors, and attracting your ideal clients. With over a decade of branding expertise and insights from workin...2025-01-2121 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility21: From Color Schemes to Messaging: Melanie Benson's RebrandToday's guest is Melanie Benson, an authority amplifier for expert-preneurs, who's here to share her insights on amplifying your expertise and gaining visibility through powerful branding.
In this episode, Melanie will walk us through her rebranding journey—from evolving her color scheme to resonate with her sophisticated client base to creating a lighthouse message that redefined her brand identity. We'll explore how Melanie helps clients who feel like invisible experts stand out and make a significant impact.
We'll touch on avoiding the trap of getting bogged down in minor details and the value of collaborating with ex...2025-01-1432 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility20: Why Health Experts Need Both Brand and Expertise to Stand OutAre you a nutritionist or fitness coach struggling to stand out in the competitive health and wellness space? In 2025, having only expertise or a strong brand isn’t enough.
With countless "gurus" popping up online, your success depends on blending your professional knowledge with a strategic brand that positions you as the go-to authority in your niche.
In this episode, we dive into how nutrition and fitness professionals can:
Create a powerful digital presence that highlights their expertise.
Attract dream clients who trust them even before the first consultation.
Build a sustainable business without th...2025-01-0714 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility19: The Power of a Name: Sherrell T. Martin's Brand TransformationToday, we're joined by Sherrell T. Martin, the tech-savvy founder and CEO of Nitram Financial Solutions, an award-winning financial management and education consulting company. Sherrell shares her inspiring rebranding journey from "Empower to Thrive" to "Nitram Financial Solutions," shedding light on the importance of having a brand name that clearly communicates your services.
We dive into the challenges and successes she encountered, the strategic thought process behind rebranding, and how this pivotal change significantly impacted her business growth. If you're contemplating a rebrand or repositioning your own brand, this episode is packed with valuable insights you won't want...2024-12-1922 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility18: What Does Your Brand Say About Your Expertise as a Nutrition or Fitness Pro?Your Instagram following is growing, your nutrition programs are selling out, and your client list is full. So why does it still feel like you’re hustling to prove your expertise as a health professional?
In this episode, we uncover the hidden ways your brand might be undermining your authority—and how it could be costing you. If you’ve built a thriving nutrition or fitness practice but still feel like you’re struggling to convince people of your expertise, this episode is a must-listen.
Spoiler: The problem may not be what you think.
→ Grab...2024-12-1720 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility17: How Rebranding Boosted Confidence and Sales for Kira La ForgiaSo excited to have Kira La Forgia from Paradigm Consulting on the podcast today!
Kira shares her journey of rebranding her business and how it involved far more than just a visual makeover! From starting out as the hands-on COO of a small business, managing her own website with WordPress, to eventually hiring a professional designer to revamp her brand, Kira's experience underscores the profound impact that strategic branding can have.
We'll dive into why Kira decided to rebrand, the confidence and business success that followed, and the critical role creative professionals played in redefining her...2024-12-1037 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility16: Rebranding Success: Jenna Shriver's Two-Year JourneyToday, we are joined by Jenna Shriver, an expert in brand strategy and brand photography. Jenna’s journey is a great example of the different timelines involved in rebranding—it can be a years-long process sometimes! Jenna will share the intricate story of her rebrand, from her early days as a wedding and family photographer to her strategic shift into serving businesses through brand photography.
Stay with us as Jenna opens up about the challenges and triumphs of her rebranding experience, offering advice on aligning your brand’s visual and strategic components for enduring success. Whether you're considering a rebr...2024-12-0322 min
Financial Progress PodcastEpisode 35: How to create a money plan that reflects our joys and values with Jasmine LopezKeywordsfinancial progress, money mindset, financial literacy, BIPOC creatives, money plan, healing journey, personal finance, budgeting, nonprofit, financial coachingSummaryIn this episode of Financial Progress, hosts Chrissy and Jess welcome Jasmine Lopez, a joy-based money coach, to discuss her journey through financial struggles, the importance of healing one's money mindset, and how to create a money plan that reflects personal joys and values. Jasmine shares her experiences with bankruptcy, the creation of her nonprofit for BIPOC creatives, and the significance of teaching financial literacy...2024-11-2831 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility15: Why Sprouts Farmers Market Ditched "Basic" BrandingIn today's episode, I'm covering the rebranding journey of Sprouts Farmers Market. We'll explore how they're revolutionizing their private label products and the strategic decisions behind their new branding efforts. From consolidating disparate brand names to launching the premium 'Real Root' line, Sprouts offers valuable lessons for any business owner. So, whether you're contemplating your own rebrand or just curious about smart branding strategies, stay tuned as we dive into this case study.
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out2024-11-2612 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility14: How Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s BusinessIn today's episode, I have the pleasure of chatting with Rheanna Nutter, the founder of the Chronic Success Society. As an experienced entrepreneur battling chronic illness, Rheanna empowers other 'chronicpreneurs' to excel in their businesses without compromising their health.
We'll talk about her unique journey, the motivation behind her mission, and her transformative decision to rebrand from a previous business that was fulfilling but felt incomplete.
If you think rebranding only happens when things are bad, this conversation will certainly change your perspective!
→ Rheanna's Website: https://www.chronicsuccesssociety.com/c/join/
→ Grab a Re...2024-11-1919 min
Storytellers Grove11. Website Mistakes to Avoid and SEO Strategies to Implement with Jess FreemanIf you're ready to improve your website’s effectiveness and gain practical SEO and design insights, this episode is for you.I'm joined by Jess Freeman, the award-winning founder of Jess Creatives. With over a decade of experience transforming underperforming websites into valuable business assets, Jess shares her straightforward approach to web design and digital marketing. She provides tips that empower small business owners to strengthen their online presence without relying on social media. In this episode, we're chatting: The latest changes in Google's algorithm and how it prioritizes unique, original contentHow to integrate st...2024-11-1348 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility13: Inside Flodesk's Rebrand with Rebecca ShostakIn this episode, Rebecca shares an exclusive look into Flodesk's comprehensive 2023 rebrand—a move spurred by the company's rapid growth and need for a more cohesive, value-aligned brand identity.
Rebecca discusses the initial brand's challenges, including design inconsistencies and scalability issues, and the strategic approach taken to address them. You'll hear about the collaboration with top-tier agencies, the creative process behind crafting a bespoke font with Swiss typographer François Rappo, and their partnership with a branding firm to incorporate dynamic branding elements. Additionally, Rebecca provides invaluable advice for businesses considering a rebrand, emphasizing the importance of clarity, str...2024-11-1233 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility12: Rebranding with Victoria Boyd: A Journey of Growth and Bold ChoicesIn this episode, I’m chatting with Victoria Boyd, a no-BS marketing strategist and the go-to person when you don’t know what to do next. Victoria shares her bold rebranding journey, from realizing her old brand no longer fit to embracing a fresh new look and message.
We talk about her ‘aha’ moment in London’s vibrant Neil’s Yard, finding a designer who understood her vision, and why rebranding is about so much more than just a logo change. Join us as we dive into the confidence and clarity that comes from creating a brand that truly aligns...2024-11-0539 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility11: Why Katie Hunt Took the Leap to Rebrand After 8 Years in BusinessToday, I'm thrilled to share my conversation with Katie Hunt, founder of Proof to Product, who went through a major rebranding journey a few years ago. Katie's six-month rebrand was driven by the need to align her business name, identity, and offerings with her evolving mission to empower product-based entrepreneurs.
In this episode, Katie opens up about the comprehensive process— from choosing a new name and developing fresh branding assets to transitioning their website from WordPress to Squarespace and managing a seamless Instagram handle swap. She shares her initial fears about SEO impacts and community reception, and reflects on...2024-10-2929 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility10: The Strategy and Challenges Behind Serena Shoup's RebrandOur guest today is Serena Shoup, a corporate CPA turned CEO of her own bookkeeping business, a mentor for other bookkeepers and accountants, and a mom of three. Serena's rebranding journey is one of the most comprehensive we've featured, involving a total name change, a shift in services, and much more.
In this episode, Serena takes us through her transformation from freelancing under her own name to creating a brand that attracts her ideal clients while setting up her business for a potential future sell.
We'll dive into the reasons behind her rebranding decisions, the challenges o...2024-10-2223 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility9: Clarity and Brand Purpose with Amy HannekeIn this episode of BrandWhys Podcast, I'm chatting with Amy Hanneke of Hello & Co Creative about the ups and downs of her rebranding. We dive into the details of why it’s so hard to rebrand yourself, the mental energy involved, and the importance of having clarity before you even begin.
Whether you’re a designer, business owner, or just curious about what goes into a successful rebrand, this episode offers a candid behind-the-scenes look at how to create a brand that truly represents who you are and what you do.
Amy also shares valuable insights about...2024-10-1530 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility8: Your Website Shapes Brand Perception More Than You ThinkIn this episode of BrandWhys, I'm diving into why your website might be holding your brand back, even if it looks great on the surface. Many business owners treat their websites like static brochures, but in 2024 and 2025, that approach won’t cut it. I’ll share how big brands like Patagonia are leveraging their websites as dynamic tools for storytelling, market research, and sales — and how you can do the same, no matter your business size. If your website hasn’t evolved with your brand, it’s time for a change.→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand...2024-10-0814 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility7: Building Brands with Integrity: Amanda Grover's RebrandAmanda Grover, the creative force behind Storytellers Grove, shares how she helps individuals tap into their creative expression and confidently share their message. We talk about the importance of authentic branding, the challenges people face in speaking about themselves confidently, and how Amanda refines her clients' messaging to avoid feeling "braggy."
You'll hear about Amanda's transformative rebranding journey—triggered by the pandemic—that led her to embrace mindfulness and authenticity in her branding. She reveals how a year of stepping back from social media and sales helped her gain clarity and create an authentic offer that truly represents her...2024-10-0130 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility6: Building Brand Loyalty: How Domino’s Reclaimed Customer TrustIn today's episode, we're diving into a fascinating rebranding story full of valuable lessons for small business owners: the Domino's Pizza turnaround. Back in 2009, Domino's faced a storm of negative feedback, which led them to launch an audacious campaign to overhaul their pizza and rebuild trust with their customers. We'll dissect their bold move, the incredible results, and how transparency and customer-centric innovation played a key role in their success. Plus, we'll explore how these strategies can apply to your own business.
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a sq...2024-09-2410 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility5: The Client-Driven Approach to Rebranding: Keila Hill Trawick's ExperienceToday we're diving into the power of rebranding with our special guest, Keila Hill Trawick, founder of Little Fish Accounting. We explore how Keila’s rebranding journey significantly increased the quality and fit of the clients her firm now attracts.
We also cover the importance of aligning your services and pricing with your target market and the benefits of providing detailed initial information to potential clients. Keila shares valuable insights on the significance of understanding the deeper "why" behind rebranding and how it should reflect pivotal business shifts rather than just aesthetic updates.
We also discuss th...2024-09-1734 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility4: Rebranding into Luxury: Melissa Azzaro's Business GrowthIn today's episode, I'm chatting with Melissa Azzaro, an award-winning registered dietitian and nutritionist known as The Hormone Dietitian. Melissa transitioned from her original brand, Avocado Grove Nutrition, to a more targeted and successful identity. We discuss the significant impact her rebrand had on her business, including her increased social media presence, higher website traffic, and a seamless fit with her niche in women's hormonal health.
Melissa also shares practical insights on dealing with the tedious aspects of rebranding and the importance of thinking long-term about your brand. Tune in for an inspiring conversation that highlights the power...2024-09-1023 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility3: Rebranding or Repositioning? A Lesson from DunkinIn today's episode, we're diving deep into the fascinating world of branding, using Dunkin's transformation as a case study. You might have noticed that Dunkin' Donuts is now just Dunkin'. This change wasn't just a face-lift but a strategic move to stay relevant in a shifting market. We’ll unpack the difference between rebranding and repositioning, and dive into how Dunkin' kept its core identity while modernizing its image and expanding its appeal beyond just donuts.
Whether you're a small business owner or just brand-curious, today's episode is packed with insights and actionable lessons for morphing your brand wi...2024-09-1011 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility2: From Self-Made to Professionally Crafted: Emily Kim’s RebrandIn this episode, I'm thrilled to chat with Emily Kim, a brand photographer and educator for creative business owners. Emily takes us on a deep dive into her rebranding journey, sharing her experiences from a completely DIY brand to working with a professional designer. We'll hear about the emotional aspects of letting go of self-made designs, the importance of strategic color choices, and the challenges encountered along the way.
Emily also discusses the tangible and intangible benefits of her rebranded look, how it's boosted her confidence, and enabled her to expand her offerings beyond photography. Plus, she provides...2024-09-1023 minBrandWhys®: The Healthpreneur’s Guide to Clients & Credibility1: Welcome to the BrandWhys™ Podcast!BrandWhys™ is all about exploring the stories behind brands and rebrands! I've seen how a brand can transform a business, but I know it's also emotional and not always rainbow and butterflies. We'll be talking to big and small companies, look at case studies, and answer common questions that come up with rebranding. New episodes drop every Tuesday, so make sure you subscribe!2024-09-0201 min
Creative Minds, Smart Money: Finance & Business Tips for CreativesWhy SEO is a Great Long-Term Investment with Jessica FreemanWelcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in this episode, I’m chatting with the amazing Jessica Freeman from Jess Creatives. We’re diving deep into something that’s a total game-changer for creative entrepreneurs: SEO (aka Search Engine Optimization). If you’ve ever wondered how to get your website seen by more people (without breaking the bank on ads), this one’s for you.Jessica breaks down key SEO strategies that every creative entrepreneur needs to know, like how to build an SEO-rich website, find the best keywords for...2024-08-0742 min
Mess to MissionUnveiling SEO Secrets with Jess FreemanIn this episode of Mess to Mission, we dive into effective SEO strategies with Jess Freeman of Jess Creatives. Jess discusses the importance of keywords, how to optimize your website, and practical tips for small businesses to increase visibility and engagement. Whether you're starting from scratch or refining your current online presence, Jess's tips can help guide your path to consistent traffic and client conversion.You can find Jess on Instagram: @jesscreatives2024-07-0147 minAfter Hours Authors13. Creatives: aim to failFailure = success. It means you're doing the work. Every fail is a key to unlocking success. Aim. For. It.
Share your own ideas on this or any other writing topic by reaching out here: https://jessknaus.blog/afterhoursauthors/
Connect with Jess on Instagram or Threads: https://www.instagram.com/jayk_creates/
Check out Jess's written works here: https://jessknaus.blog/2024-06-1714 min
Ladies Who CreateLadies who Create - Episode 9: Andrea MataIn this episode of 'Ladies Who Create,' hosts Liz Meyer and Jess Rosenberg interview Andrea Mata, a creative director and digital designer based in Mexico City. Andrea shares her inspiring career journey, from selling creative tattoos as a child to working with major global brands like Google, NBA, TikTok, and more. She discusses the evolution of her career, emphasizing her experiences in editorial and digital design, her time at prominent agencies like Ueno and Jam3, and her current role at Runway, an AI company that is transforming creative workflows. Andrea also delves into the concept of combining creativity...2024-05-3048 minAfter Hours Authors4. Believe in yourself & your work (a pep talk for writers & creatives)I can't think of any writer or creative I know that doesn't struggle with the concept of believing in themselves or their work. This episode is the pep talk we all need!
Share your own ideas on this or any other writing topic by reaching out here: https://jessknaus.blog/afterhoursauthors/
Connect with Jess on Instagram or Threads: https://www.instagram.com/jayk_creates/
Check out Jess's written works here: https://jessknaus.blog/2024-04-0912 min
Earning by Design: Graphic Design, Freelancing, Business Marketing StrategiesEp 8: How to Increase Your Prices as a Graphic Designer with Jess LangleyText us your questions, and we'll address them in the show!Today I am joined by The ColorFul Jess Langley, the Pricing Coach, to discuss how to set boundaries around the subject of pricing with clients so that you can feel more confident in those awkward pricing conversations.This episode includes:How to increase prices with current clients.How to feel confident saying no to a client.How to get over being a people pleaser.How to increase your own self-worth in order to charge higher prices. More about Jess:2024-02-1250 min