Shows
CommunityHow to Double Your Podcast Downloads in 2026: Strategies for Coaches, Creators, and Service ProvidersKristina and Ben are reflecting on a great year of the Community podcast and breaking down exactly what they did to double their download numbers in 2025.If you’re feeling stuck with your podcast numbers or are questioning if you’re really making the impact that you hoped for when you first launched. This episode is meant to recalibrate your vision and prove to you that you are making an impact and that there is still so much more for your show!Kristina and Ben are pulling back the curtain on:How doubling down on c...
2025-12-0850 min
Planet Wealth: Fortunes of the BraveE12: Emily Ward and Jess Hunichen: Turning Influence into Investable AssetsThis week, Planet Wealth's Mary Kathryn Johnson sits down with Emily Ward and Jess Hunichen, co-founders of Shine Talent Group—a global talent management agency with offices in Los Angeles, Toronto, and London. Originally created to support brands and PR agencies with talent management and campaign strategy, Shine has grown into a multifaceted firm representing top social talent worldwide. Emily and Jess share their journey from PR professionals to leading a people-first business that now includes project management software, The Thread, and a venture fund, Love x Money Ventures. They discuss the challenges of scaling a relationship-driven comp...
2025-06-0247 min
#GenZThe Gen Z Content Creator IndustryInfluencer marketing and content creation has grown from the early days of mommy blogs to an estimated $24B global industry—and Gen Z is leading the charge. This episode features a conversation with Jess Hunichen, co-founder of Shine Talent Group, to break down how content creation became a career path, why it resonates with Gen Z, and what’s next for the space.You’ll hear about:
The rise and evolution of influencer marketing
What most people get wrong about creators
Why Gen Z is uniquely built for this industry
What the future holds—...
2025-04-1047 minCommunityStaying Resilient While Scaling Your Business (Feat. Jess Hunichen) Pt. 2In part 2 of Kristina’s interview with Jess Hunichen, entrepreneur and Co-founder of Shine Talent Group: An Influencer Management Agency, they are diving into what it takes to scale a business, embrace uncertainty, and learn from the highs and lows of entrepreneurship. They also discuss what social media platform it is best to be an influencer on, why email lists are your secret weapon for long-term success, and relationship building in business. If you are looking for inspiration on scaling your business, and staying resilient amidst industry changes and entrepreneurial challenges, this is for you!
2025-02-0630 minCommunityNurturing Your Audience To Build Your Influence (Feat. Jess Hunichen) Pt. 1Hey Community family, in today’s episode Kristina is joined by Jess Hunichen, entrepreneur and Co-founder of Shine Talent Group: An Influencer Management Agency, Love x Money Ventures, and The Thread Talent Management Platform. In part 1 of this interview, Jess shares her journey to Co-founding Shine Talent Group, as well as where she is seeing the influencer industry heading in the coming years, what makes a great influencer, and the importance of community in creating and maintaining a following online.They also discuss the challenges influencers face in the public eye, why chasing quick spikes in...
2025-02-0330 min
Inspire + MoveReshaping Talent and Influencer Marketing with Jess Hunichen (Part 2)Join me for part 2 of my conversation with Jess Hunichen, live from sunny California! If you missed part 1 (here), Jess is the co-founder of the multi-faceted talent management agency, Shine Talent Group. After launching Shine PR in January 2015, Jess and her partner quickly saw the opportunity to fill a void in the influencer landscape and Shine Talent Group was born! Serving as a resource for brands and marketing/PR agencies with one-on-one talent management across their Los Angeles, Toronto, and London offices. In this episode, we’ll continue to chat about what her company looks for in creators when it...
2024-12-1925 minInspire + MoveReshaping Talent and Influencer Marketing with Jess Hunichen (Part 1)Coming to you live from Newport Beach, California with my next amazing guest, Jess Hunichen! Jess is the co-founder of the multi-faceted talent management agency, Shine Talent Group. After launching Shine PR in January 2015, Jess and her partner quickly saw the opportunity to fill a void in the influencer landscape and Shine Talent Group was born! Built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting, they represent talent globally at their Los Angeles, Toronto, and London offices. In today’s part one of our conversation, I’m excited to c...
2024-12-1624 min
Female VC LabE091: Jess Hunichen: Shine VenturesJess Hunichen and Emily Ward are the Co-Founders of the global Talent Management Agency, Shine Talent Group, founded in 2015 with offices in Los Angeles, Toronto and London. Built on the premise of collaboration over competition, Shine has grown a reputation for being an ally to both talent and brands bringing impactful campaigns and creative solutions. In 2023 Jess and Emily launched Shine Ventures as a vehicle to share their experience and invest in bold founders with potential for global reach and market disruption.
2024-03-0709 min
Marketing Made SimpleCan Teaming Up with Influencers Really Transform Your Brand?Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth? In this week's episode, hosts J.J and April call u...
2024-02-1432 min
DTC POD: How The Best Brands Are Built#287 - Jess Hunichen - Talent Agencies, Massive Creators, & Brand DealsOn this episode of DTC pod, Jess joins Blaine & Ramon to discuss everything about building a top tier talent agency, and what it takes to be successful for brands to collaborate with top tier talent.We cover:1. Connecting creators, brands, and agencies for successful collaborations.2. Focusing on sustained partnerships for effectiveness.3. Creating special products/services with influencers to address audience needs.4. Utilizing traditional platforms to amplify influencer reach.5. Addressing the industry's lack of creator tools6. Strategies to handle delays and maintain communication with talent...
2023-08-1053 min
Let's Talk MarketingHiring the Right Talent Manager with Jess Hunichen Co-Founder and Partner at Shine Talent GroupOn today’s episode, host Katya Allison is joined by Jess Hunichen, Co-Founder and Partner at Shine Talent Group. In their conversation, Jess and Katya discuss many topics, including the process of hiring for a social media talent agency. Together they cover the following:- The delight of seeing potential in creators before they see it themselves.- When to hire new staff to cover operational functions.- Training the right person to be a fantastic talent manager.- Networking with agency competitors mak...
2023-06-2032 min
CEO-ish Podcast114. Empower Your Relationship with Pain and Take Control of Your Body with Lux PerryMarch is endometriosis awareness month, and in episode #114 your favorite CEOs Taylor Graham and Chloe Willemsen are sitting down with one of the co-founders of Somedays, Lux Perry! Rooted in the concept of trauma-informed care and backed by the science of sports recovery, Somedays designs period pain relief that empowers people to transform their relationship to pain and take control of their body.
Lux Perry had their first experience with debilitating period pain when they were hospitalized for it at 9 years old. For the next 15 years, they were passed from physician to physician, trying to find answers a...
2023-03-0853 min
The Classy Career Girl PodcastInfluencer Marketing and Growing Your Online BrandEmily Ward & Jess Hunichen are the coveted influencer marketing experts and co-founders of Shine Talent Group, the leading, buzzed-about influencer talent management agency. Shine Talent Group represents a powerful cross-section of social superstars including the “Coastal Grandmother” creator Lex Nicoleta (@lexnicoleta), body confidence-focused creators Sarah Nicole Landry (@thebirdspapaya), Alicia McCarvell (@aliciamccarvell), and Mik Zazon (@mikzazon), TikTok’s skincare bae Koosha (@kooshaaa), and mental health advocate meets fashionista, Mary Skinner (@mary_skinner). On the podcast, Emily and Jess can discuss how to best utilize influencer marketing to scale a business, the ins and outs of working with influencer talent agents, influencer trends...
2022-12-1932 min
The Classy Career Girl PodcastInfluencer Marketing and Growing Your Online BrandEmily Ward & Jess Hunichen are the coveted influencer marketing experts and co-founders of Shine Talent Group, the leading, buzzed-about influencer talent management agency. Shine Talent Group represents a powerful cross-section of social superstars including the "Coastal Grandmother" creator Lex Nicoleta (@lexnicoleta), body confidence-focused creators Sarah Nicole Landry (@thebirdspapaya), Alicia McCarvell (@aliciamccarvell), and Mik Zazon (@mikzazon), TikTok's skincare bae Koosha (@kooshaaa), and mental health advocate meets fashionista, Mary Skinner (@mary_skinner). On the podcast, Emily and Jess can discuss how to best utilize influencer marketing to scale a business, the ins and outs of working with i...
2022-12-1932 min
She Had A VisionLos Angeles, CA: Shine Talent Group - Jess Hunichen and Emily WardJess Hunichen and Emily Ward are the co-founders of Shine Talent Group, an influencer talent management agency located in Los Angeles, Toronto and now London! With the rise in influencer marketing, Jess and Emily saw the opportunity to represent influencer talent to better serve brands and the influencer profile. Their team of talent agents has grown to over 50 and they continue to seek opportunities in brand and marketing especially since social platforms are ever changing. Jess and Emily will give a behind the scenes look of what it means to be an agent for an influencer, but will...
2022-09-061h 07CEO-ish Podcast75. How Creators and Brands Can Successfully Leverage Influencer Marketing with Shine Talent Group Cofounder Jess HunichenIn episode #75 your favorite CEOs Taylor Graham and Chloe Willemsen are sitting down with Jess Hunichen. She is a well-known influencer marketing expert and one of the co-founders of Shine Talent Group, the leading influencer talent management agency. Shine has been featured in outlets such as WWD, Business Insider, and The Daily Front Row.
Shine Talent Group represents 90+ notable influencers & social talent between its LA and Toronto offices. It has worked with brands such as Amazon, REVOLVE, Unilever and L'Oréal on influencer campaigns, leveraging their company's robust talent roster.
Jess and her cofounder Emily, wh...
2022-07-271h 06
The Balanced Lady BossHow To Allow Your True Self To Shine"Let's give it a whirl! If it works, great. If it doesn't, we'll do something else." That's the boss woman attitude that helped my guests Jess Hunichen and Emily Ward to achieve massive success since they joined forces in 2015. Today's epic with the co-founders of the Shine Talent Group is a special conversation that focuses on authenticity, standing in your truth, finding your voice, and using that voice to influence the world. In a society that's overly focused on physical attributes and vanity metrics, Jess and Emily focus on impact versus impressions and...
2022-03-3158 min
Thrive: The Podcast for Content CreatorsEpisode 133 | Working with an Influencer Talent AgentMore and more we are seeing bloggers and influencers work with talent agents to help them negotiate and secure brand partnerships. Tune in to learn what the benefits of working with an agent are, how to find an agent and so much more—from the founders behind Shine Talent Group, Emily Ward + Jess Hunichen. Head to thrivetogether.blog/podcast for the show notes! If you're looking for a blogging community, then join us over on Facebook, the Thrive Blogging Community!
2022-03-1039 min
The BodPod47. Talking BodCon with Sarah Nicole Landry & The BodCon Co-FoundersWelcome back to the BodPod! Today, we have an extra special episode for you as our cofounders Jess Hunichen and Emily Ward sit down with Sarah Nicole Landry of The Birds Papaya to chat all things BodCon! Sarah Nicole Landry is a mom of four who loves cultivating powerful social media conversations around life and our experiences in it. She is a body confidence activist, speaker, writer, three times cover girl, and weekly host of the Papaya Podcast.
After witnessing the incredible conversations taking place in the social space around body confidence, founders of Shine Talent Group...
2022-02-1545 min
Dear FoundHer...Everything You Want to Know About Influencer Marketing with Emily Ward and Jess Hunichen, Co-Founders of Shine Talent GroupIn today’s episode, host Lindsay Pinchuk is joined in conversation with entrepreneurial duo Jess Hunichen and Emily Ward, Co-Founders of Shine Talent Group, to dive into everything you need to know about influencer marketing.Deciding who you want to represent your brand can be an overwhelming process. But as you look to work with influencers, make sure to consider three things: content, numbers, and message. While it is important to work with someone who already has a well-established presence online, it is not the only factor. According to Emily and Jess, the most important part of in...
2022-02-0357 min
Save Her Seat | Females Who Side HustleBiggest Misconceptions of Influencer Marketing And The Behind The Scenes of Working With Brands ft. Jess (PART TWO)We're back with Jess of Shine Talent Group with PART TWO of her episodes where she gets into the nitty gritty of Influencer Marketing. She shares the biggest misconceptions about influencers and creators and how it is *actually* their biggest strength. If you haven't listened to PART ONE on Learning to Shine with Influencer Marketing ft. Jess Hunichen Co-Founder of Shine Talent Group, be sure to check that episode out too! FOLLOW JessCONNECT with Shine Talent GroupHave a listen, send to...
2021-12-0957 minSave Her Seat | Females Who Side HustleLearning to Shine with Influencer Marketing ft. Jess Hunichen Co-Founder of Shine Talent Group (Part One)Join us for this two part episode with Jess Hunichen co-founder of the multi-faceted influencer and PR agency, Shine. After launching Shine PR January 2015, Jess and her co-founder Emily, quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.In this part one - Jess shares her strategies and tactics used to land the roles in her career that she looked to *shine* in. She gives some great insight...
2021-12-021h 05
Quotable: A Female Entrepreneur PodcastJess & Emily Behind the Scenes at a Major Influencer Management AgencyJess Hunichen and Emily Ward are the co-founders of the multi-faceted influencer and PR agency, Shine. After launching Shine PR January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting. Listen in to hear the story of how they built their business into one of the most reputable influencer talent agencies and learn about the power of influencer marketing for your brand. In this episode you will hear: ...
2021-11-1756 min
The Moral Hangover67. Shine Talent Group: Jess Hunichen & Emily Ward On How to Influence, Build Your Social Brand, and Inspire Others Through ContentOn this week’s episode, Katie & Vic discuss the dreaded wedding season and go through the dos and don’t of finding a plus one and what to do if you’re asked to go to a wedding, when you would rather do anything but that. Then (16:57), we are joined by Jess Hunichen & Emily Ward, the founders of the influencer and PR agency, Shine Talent Group. We start from the beginning, when Jess moved from Australia to Canada, and met her now business partner, Emily, at an infamous Christmas Party. This infamous Christmas part led them to creating their empire...
2021-11-1559 min
Made it HappenTurning Challenges Into Opportunities & Taking Over the Influencer Industry With Shine Talent Group and The BodConThis week's episode is featuring Jess Hunichen and Emily Ward, co-founders of the multi-faceted influencer and PR agency, Shine & founders of The BodCon. Jess Hunichen and Emily Ward are the co-founders of the multi-faceted influencer and PR agency, Shine. After launching Shine PR January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.Building on the rapid success, the team has expanded to represent c...
2021-11-1046 min
The Influence PodcastHow Much Do Influencers Actually Make? w/ Shine InfluencersHere is a question you may have pondered. How much do influencers actually make? It's a question that our agency receives all the time from rising creatives in the influencer marketing space, and brands who are trying to plan their media budgets. According to entrepreneur.com, the influencer marketing industry is expected to reach a value of 13.8 billion dollars by the end of 2021. But what makes this avenue such a successful one in marketing as a whole? Joining us today to explore these very questions and the rise of influencer marketing across digital channels...
2021-11-0926 min
The Critically Conscious CoachE 175: The Real Scoop on Influencer Marketing With Emily Ward & Jess HunichenWelcome back to another episode of The Defiant Business Podcast!
Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine.
After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.
In this episode, Emily and Jess will talk about Influencer Marketing, misconceptions that exist, and what people i...
2021-07-0125 min
The Critically Conscious CoachE 173: Influencer Marketing With Emily Ward & Jess HunichenWelcome back to another episode of The Defiant Business Podcast!
Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine.
After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.
In this episode, Emily and Jess will talk about their entrepreneurial journey in building an Influencer and...
2021-06-2425 min
Marketing News CanadaJess Hunichen (Shine Influencers)The one where Shelley interviews Jess from Shine Influencers.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Shelley McArthur Everett: LinkedIn - https://www.linkedin.com/in/shelleymcarthur/LinkedIn (SMC Communications) - https://www.linkedin.c...
2021-05-2648 min
Women in Influencer Marketing#91 Everything Influencer ManagementToday we’re speaking with Emily Ward and Jess Hunichen of Shine Talent Group (@shine_influencers)You can find them at:www.shinetalentgroup.comwww.thebodcon.comwww.instagram.com/shine_influencerswww.instagram.com/thebodcon Want to join WIIM's Collective?www.iamwiim.com/become-a-member(For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)Join our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on In...
2021-05-111h 40
Wild & BasicBehind The Scenes of Influencer Marketing With Jess Hunichen & Emily WardEver wondered how influencer management works? How does one get a manager and what does a manager do? Well, Jess Hunichen and Emily Ward are here to answer your burning questions.
2021-04-2242 min
Winfluence - The Influence Marketing PodcastExploring the Mechanism of Influencer Talent ManagementThe world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential person online and was passed off to an agent-type, it was kind of a turn off. But as I grew to understand the role of a talent manager — to handle the busy work of influence as a business and let the creator do what the creator does well — I realized talent manager serve a valuable function in the ecosystem.Now, you might think that talent managers really only come w...
2021-03-2630 min
WorkingHow Does an Influencer Talent Agent Do Her Job?To wrap up the season on the Influencer Industry, Rachelle talks to Jess Hunichen, co-founder of talent agency Shine Influencers. Jess cut her teeth as a traditional film and television agent when she lived in Australia. But when she had trouble finding work after a move to Toronto, she and Shine co-founder Emily Ward found a completely new niche market. After first starting Shine PR, the duo quickly saw the need for talent representation in the world of social media. So they began Shine Influencers, which now has offices in Toronto, Montreal, and Los Angeles. Jess tells Rachelle how...
2019-10-2748 minWorkingHow Does an Influencer Talent Agent Do Her Job?To wrap up the season on the Influencer Industry, Rachelle talks to Jess Hunichen, co-founder of talent agency Shine Influencers. Jess cut her teeth as a traditional film and television agent when she lived in Australia. But when she had trouble finding work after a move to Toronto, she and Shine co-founder Emily Ward found a completely new niche market. After first starting Shine PR, the duo quickly saw the need for talent representation in the world of social media. So they began Shine Influencers, which now has offices in Toronto, Montreal, and Los Angeles. Jess tells Rachelle how...
2019-10-2744 min