Shows
The Making of a MarketerThe Making of a Marketer - Marketing "Freedom"On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-11-0736 min
The Making of a MarketerThe Making of a Marketer - Managing Expectations of the UnknownOn today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career! Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-10-091h 00
The Making of a MarketerThe Making of a Marketer - Permission to LoFiJess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-09-2737 min
The Making of a MarketerThe Making of a Marketer - Friday Marketing BanterFrom risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-09-0535 min
The Making of a MarketerThe Making of a Marketer - The KPI of Building CommunityAre you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-08-0532 min
The Making of a MarketerThe Making of a Marketer - Bosses, Risks, and RewardsOn today's episode we welcome Andy's former boss Michael-David Reilly! Entrepreneur, Photographer, and Director of Marketing, MD has traversed a career of changes, triumphs, and teachings. We plan to cover a good deal of ground from old times to new media strategy to leading marketing in 2025. We will take a journey through the impressive career of MD and how he thinks about what is to come. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-08-011h 04
The Making of a MarketerThe Making of a Marketer - Halloween in July?Halloween in July, Christmas in October, ecommerce all year? Jess and Andy start their holiday talk, because the marketing world told us to! đđ Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-07-2235 min
The Making of a MarketerThe Making of a Marketer - 10 Year ReunionWe are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-06-1023 min
The Making of a MarketerThe Making of a Marketer - Memorial Day Marketing BanterJess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-05-2439 min
The Making of a MarketerThe Making of a Marketer - Sell Ideas With ExperiencesJess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon. We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What's the recipe for success and how do individual experiences help lead to selling ideas in your unique way? Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-04-2448 min
The Making of a MarketerThe Making of a Marketer - Best Marketing Advice EverJess and Andy have some quick banter about the most important marketing advice you could get! Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-04-1128 min
The Making of a MarketerThe Making of a Marketer - Summertime Marketing GuideWhat types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity?What should brands lean in on more this summer as they go to market? Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-04-0435 min
The Making of a MarketerThe Making of a Marketer - Dressing For Marketing SuccessOn today's episode we dress for success! We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true marketer at the helm. Join us for some selling ideas, marketing in fashion, and what does it take to challenge the status quo in 2025? Learn more about your ad choices. Visit...
2025-03-2846 min
The Making of a MarketerThe Making of a Marketer - Fyre Marketing FridayA Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-03-0741 min
The Making of a MarketerThe Making of a Marketer - Risk Taking by DesignRisk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris. Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how has design intersected with business and risk? Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-2645 min
The Making of a MarketerThe Making of a Marketer: Finding Your Niche w/ AJ WilcoxđŁÂ We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B. But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand and business growth. Along with tackling everything in between, keeping to our season 3 them...
2025-02-1855 min
The Making of a MarketerThe Making of a Marketer - Super Bowl Drama!Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday! Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-1340 min
The Making of a MarketerThe Making of a Marketer - Understanding the Social Media CommunityEvery day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters?Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone who has seen it all and can lend a helping hand as to where we go next. Learn more...
2025-02-0857 min
The Making of a MarketerThe Making of a Marketer - Exploring the Art of StrategyToday we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level?Now streaming! Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-0148 minThe Making of a MarketerThe Making of a Marketer - Friday FeelingA burst of Friday energy, discussing what's burning on our marketing minds! Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-01-2426 min
The Making of a MarketerThe Making of a Marketer - Cats, Marketing, and Friday SpitballingJess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-01-1731 min
The Making of a MarketerThe Making of a Marketer - Selling Ideas in 2025Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle. To assist is Kirk Eklund, founder and Chief Curiosity Officer at Inkfish...
2025-01-0950 minThe Making of a MarketerThe Making of a Marketer: Holiday Madness & Future-Proofing 2025Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring for the coming new year? Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-12-1951 min
The Making of a MarketerThe Making of a Marketer - Designâs Marketing MagicWinter is here, and so is the end of Season 2 of the program! To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of Consumer Products to developing brand and advising in the B2B space. Leading with a design philosophy, Brad brings creative energy and cause driven voice to the marketing room. How can design thinking play a larger role in your marketing...
2024-12-0350 min
The Making of a MarketerThe Making of a Marketer - Balancing Art and Science in MarketingđŚ It's Thanksgiving week and we're dishing up a little marketing to start your Monday! Joining the show is Director of Strategic Planning - Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital media. Growing from a much earlier era of digital, where budgets were small and organic was the craze, she has seen this industry greatly change. Now leading a global team we will take an adventure on how these experiences have all...
2024-11-2555 min
The Making of a MarketerThe Making of a Marketer - Leveraging Swag to Build your Brandđ Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers? On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swag can create a brand, a message, translate across mediums, and create conversation? What should we be thinking about when creating a message? How do we show up? How...
2024-11-1448 min
The Making of a MarketerThe Making of a Marketer - Scariest Marketing Moments đđ Join us for a special Halloween edition of the program as we discuss the scariest things we've faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing. With many marketing stories to tell, and tales that will leave your keyboard sweating we will see where this episode takes us. đď¸ Happy Halloween! đŚ Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-10-3157 min
The Making of a MarketerThe Making of a Marketer - Innovation in Health and WellnessđŁ On today's program we take a journey into innovation across the Health and Wellness sector with Rootine CEO and Founder Rachel Soper Sanders.Blending technology, data, and health, we are excited to hear about how the intersection of these worlds can create a successful product? Furthermore we will explore the journey Rachel has taken as a founder and the marketing drivers for a startup. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-10-2452 min
The Making of a MarketerThe Making of a Marketer - Impacting Lives as a Marketing ExecutiveWe are excited to have an important conversation this afternoon with President and CMO of Cactus, Jeff Graham. Jeff boasts a range of marketing expertise as a former college instructor, Account Director, Managing Director, and SVP. Now as CMO, Jeff is impacting lives at the highest of highs. On the heels of hashtag#WorldMentalHealthDay, we're excited to learn more about the Cactus campaign for Man Therapy. During this project, Jeff led initiatives branding the world's first brand and digital wellbeing platform dedicated to men's health. Leading to...
2024-10-121h 01
The Making of a MarketerThe Making of a Marketer - Marketing Champagne Toast đžJess Nickerson and Andy Pondillo finish off the week with a toast to the week that was and the marketing adventures that came with it! Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-09-2831 min
The Making of a MarketerThe Making of a Marketer - How-To Gen Z Your BrandDealing with a stale brand? Needing to Gen Z-ify your content? You aren't the only one! On today's podcast we speak with SVP Kate Rush Sheehy, of GSD&M, about her approach to modernizing brands. From consumer brands to travel, we will take a journey across her multi-vertical expertise and the learnings she has given back to the marketing industry. Oh and maybe a Halloween marketing question or two because Andy can't resist! đ Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-09-2054 min
The Making of a MarketerThe Making of a Marketer - The Marketing of Data Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-08-2351 min
The Making of a MarketerThe Making of a Marketer - #AgencyLife in 24On today's show we delve deep into the wild world of digital performance marketing! Agency Life = rapid agency changes in 2024. How are the top companies staying ahead? Today Phil Case, President and Chief Client Officer of Max Connect Digital joins the show to give his take on the ever changing landscape. From maximizing KPIs to client retention to agency culture, we're going to take a journey through the modern agency approach. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-08-1351 minThe Making of a MarketerThe Making of a Marketer - Olympics Marketing BreakdownJess and Andy give us their take on Olympics marketing. Winners, losers, and are we thinking about Olympics marketing all wrong? Here are some on the spot opinions on this Friday! Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-08-1135 min
The Making of a MarketerThe Making of a Marketer - Entertainment Marketing Across the Globeđď¸ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar. With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not without tests. As many of us know both streaming platforms, professional sports leagues, they have their ups and downs. With change comes opportunity. ...
2024-07-2349 min
The Making of a MarketerThe Making of a Marketer - Rising in the World of AIđ¤ On today's episode we're venturing into the wild world of AI. From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chatbots. Trusted by more than 75 of the world's biggest brands, Direqt is showing tremendous growth. Leading the AI conversation, we're excited to discuss with Nic...
2024-07-1853 min
The Making of a MarketerThe Making of a Marketer - Andy's Radio Airchecks... 12 Years LaterJess and Andy take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? đ Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-07-1143 min
The Making of a MarketerThe Making of a Marketer - Book Club: New HappyIt's day 3 of our summer tour! âď¸đ We resume our book club episodes with bestselling author Stephanie Harrison. Stephanie recently released "New Happy: Getting Happiness Right in a World That's Got It Wrong." This book is a step-by-step guide to building the life you want, and reexamining what it means to be happy? The process of unwinding "old happy" and the societal pressures around the topic. Additionally we will learn about Stephanie's company The New Happy. Founded in 2018, her approach to happiness blends both science in philosophy in the pursuit of happ...
2024-06-2658 min
The Making of a MarketerThe Making of a Marketer - Executive Masterclass in 2024We're continuing day 2 of our hashtag #SummerTour âď¸ with a masterclass in the realm of executive leadership. We're welcoming Michael Miller, Founder of Consiglieri, to discuss his impressive journey as a Creative Director and beyond. Michael boasts a whopping 20+ years of experience working with the nation's top brands such as Delta Airlines, Apple, Lucasfilm, and AT&T (among others). Michael served as the Vice President of Marketing at T-Mobile, where he founded their internal agency TMO Studios. Nowadays Michael is consulting fellow marketing executives with Consiglieri. We're excited to embrace the...
2024-06-261h 02
The Making of a MarketerThe Making of a Marketer - Youth Advertising w/ SuperAwesomeâď¸ Three podcasts in three days? Welcome to our first episode of our summer tour! Today we welcome Afton Thatcher and Katie Goldstein as we continue our discussion on youth marketing. They are leading the discussion on hosting a social media safe space for our youth at SuperAwesome. Trusted by over 300 brands, SuperAwesome provides solutions for safe youth advertising across social, gaming, and more! In today's discussion we will learn about the evolutions of youth marketing and making social media a happy and safe place. Learn more...
2024-06-2559 min
The Making of a MarketerThe Making of a Marketer - Marketing MoneyballDo you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix.https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-0642 min
The Making of a MarketerThe Making of a Marketer - Eliminating Creator Cringe in '24Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing?Jess Nickerson and Andy Pondillo give their advice after a year of being in the game. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-05-3127 minThe Making of a MarketerThe Making of a Marketing - Marketing to our Younger GenerationOn today's show we welcome our first guest to our marketing to youth series. Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, don'ts and learnings of this unique marketing sector. Let's learn together as we kick off our series this afternoon! Learn more about your ad choices. Visit...
2024-05-2350 minThe Making of a MarketerThe Making of a Marketer - Youth Advertising Series Tee UpJess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-05-1735 minThe Making of a MarketerThe Making of a Marketer - SURREAL's Unreal Campaign StrategyJess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! đ Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-05-1020 min
The Making of a MarketerThe Making of a Marketer - Defining Growth for the 2024 Agency Modelđ On today's podcast we're talking growth strategy in the agency world. đFrom performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey. Spanning 12+ years at the agency, Stephanie has been a leader in growth strategy and the pivots necessary to keep Luquire on top of their game. From big brand implementation to custom solutions, Stephanie will take us through her journey to leadin...
2024-05-011h 01
The Making of a MarketerThe Making of a Marketer - Talent Showcase w/ George TrakasOur talent showcase continues with veteran sales pro and marketer George Trakas!With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can we learn as marketers from having unique experiences across the world?We're excited to hear more from George and what...
2024-04-2549 min
The Making of a MarketerThe Making of a Marketer - Getting Hired in DigitalFor today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world? Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-04-1936 min
The Making of a MarketerThe Making of a Marketer - Talent Showcase - W/ Susan WaldesOn our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program. Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his career. We might have a story or two to tell! đ Today we highlight Susan's amazing contributions to the digital lan...
2024-04-121h 00
The Making of a MarketerThe Making of a Marketer - Talent Showcase w/ Anthony YepezJess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like. To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Since, he has risen in his career supporting fitness brands such as Spartan Race, Bodybuilding.com, Orangetheory Fitness. Showcasing mastery on the organic, paid, and management...
2024-04-0352 min
The Making of a MarketerThe Making of a Marketer - Finding Your Brand Voice in 2024What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start?We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and Virgin Hotels, among many others. JOAN has won awards such as Campaign Magazine's Independent Agency of the Year, along...
2024-03-2952 min
The Making of a MarketerThe Making of a Marketer - Branding on the MoveWhat does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-03-2525 min
The Making of a MarketerThe Making of a Marketer - Lead by DesignAre you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start!We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program.Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore how LaToya built this program at the end of 2019 into what it is today. But more specifically how did she market herself when building a...
2024-03-121h 03The Making of a MarketerThe Making of a Marketer - Risky Campaign SZN It's risky campaign season on today's show!We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-02-2927 min
The Making of a MarketerThe Making of a Marketer - Becoming the Agency of the YearHave you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs?We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson's leadership has led Battery to becoming a 3-time Ad Age Agencies of the Year. From working his way up as a marketer to running an agency that has done work for companies such as Netflix and Epic Games, we're excited to hear about his...
2024-02-2355 min
The Making of a MarketerThe Making of a Marketer - đ Wins and Losses from Super Bowl LVIII AdsJess and Andy have an unscripted breakdown of last night's Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024? Let's also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance? Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-02-1344 min
The Making of a MarketerThe Making of a Marketer - Finding Your Voice in Thought LeadershipThought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily. LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands with her honest words. What got her going on the platform, and what can we learn from her journey? Prepare to be inspired this afternoon as we explore what it means to make an impact as a thought leader.
2024-02-081h 00
The Making of a MarketerThe Making of a Marketer - Book Club "Britney Spears The Woman in Me"đ On today's book club episode Jess and Andy review their recent read "Britney Spears The Woman in Me." In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship.Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the importance of authenticity and the dangers of what could happen when we let others steal this from us in the marketing room.How is Britney's story r...
2024-02-0341 min
The Making of a MarketerThe Making of a Marketer - Art of Driving Business GrowthWe welcome CEO and Founder of Digital Clarity, Reggie James, to the program. đ¨ Our theme centers around the art that is business growth. As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an agency to both test and succeed? What are the pillars of the agency to client relationship that allow for longterm success?If you're someone looking to learn about the nuances of the agency to client relationship this episode is for you!
2024-01-2554 min
The Making of a MarketerThe Making of a Marketer - Erasing Stigmas in Healthcare Marketingđď¸ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healthcare industry advance boldly into the future.Our focus on this episode is to evaluate the stigmas that are attached to healthcare marketing and the deep impact they have on audiences. How has Melis...
2024-01-2251 min
The Making of a MarketerThe Making of a Marketer - Secret Sauce for Marketing Leaders in '24We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show!Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together! Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-01-1656 minThe Making of a MarketerThe Making of a Marketer - 2023 Marketing Lookbackđ On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come? Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-01-0535 min
The Making of a MarketerThe Making of a Marketer - Distilling the CMO and Marketer Relationshipđď¸ Season 2 of the program is set to kick off! Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and offer a unique perspective only Clark can provide. We're excited to welcome his wisdom and guidance as we address tougher topics.For our session we focus on the POV of the CMO and marketing team (or lack...
2023-12-221h 00
The Making of a MarketerThe Making of a Marketer - Season 1 Recapđ Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-12-0832 min
The Making of a MarketerThe Making of a Marketer - Gratitude in LeadershipToday we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF. For today's program we are excited to discuss how expressing gratitude can make you more influential and respected. How does Aaron bring this to the table in his leadership roles? What can our future leaders take away from the...
2023-12-0443 min
The Making of a MarketerThe Making of a Marketer - Combining Brainpower 101On this episode we give thanks to those who have collaborated with us and helped us in our career journeys. Andy invites former coworker and current Brand Manager at Boncom, Valerie Evans, onto the program to discuss their journey 3+ years ago. Together they were tasked with learning LinkedIn, a new vertical, and writing styles during a pandemic. How did they collaborate successfully and how did it shape their careers for today?Stay tuned for a career learning story that can inspire all of us in the marketing world! Learn more about your ad choi...
2023-11-1756 minThe Making of a MarketerThe Making of a Marketer: Eliminating Black Friday Junk Ads!Has your social media feed become a lot of junk or a lot of white noise around the holidays? đAndy puts on his professor hat this afternoon and sees if he can work with Jess to develop a repeatable #BlackFriday marketing plan, that breaks through the boring! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-11-1035 min
The Making of a MarketerThe Making of a Marketer - The Making of Event Magic đŠWe welcome back Owner and Executive Director of the Mental Health Marketing Conference, Steve Turney!Following the success of the 2023 edition of the conference Steve is back into planning mode for the next cycle. From inspiring mental health conversation to marketing strategies in the industry, this conference is certainly special. Let's take a look back at what went right, what went great, and what Steve learned from this year's event? Additionally, we will explore what it takes to create an event of this magnitude. Is there a how-to guide on event creation? What marketing skills...
2023-10-2658 min
The Making of a MarketerThe Making of a Marketer - Book Club "Sitting Pretty"đWe're back this afternoon with our Marketers Book Club! đJess Nickerson and Andy Pondillo will be joined by author, designer, and educator Susie Wise. Together we conduct a book club review of "Sitting Pretty" authored by Rebekah G. Taussig.During this discussion we take a look at how Rebekah challenges typical views of disability and how we can truly connect to really make this world a better place. We expand on her thought leadership skills around disability and how she captivates her audience with authenticity. Rebekah challenges the status quo of...
2023-10-2053 min
The Making of a MarketerThe Making of a Marketer - Marketing Solutions 101Come whiteboard with us to build a better marketing strategy on this mini episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-09-2223 min
The Making of a MarketerThe Making of a Marketer - Marketing for IPOThe more we talk about marketing, the more layers we discover. There are so many different levels to this field, and all have their unique learnings. In this episode Jess and Andy discuss the nuances to marketing for an IPO, gaining investors, and building brand messaging that will resonate down the line.We're excited to welcome Josh Marshall Communications Director at Intuitive Machines, to explain how he is scaling his company to success. Intuitive Machines is a space company providing products and services to support sustained human exploration to the Moon, Mars, and beyond....
2023-09-1453 min
The Making of a MarketerThe Making of a Marketer - Marketing AMAJess Nickerson and Andy Pondillo have their first #AMA session with a fully unscripted episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-08-3142 min
The Making of a MarketerThe Making of a Marketer - Entrepreneurial SpiritWhat happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship!On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David's company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today's climate? What is a day to day like for a CEO? And for our future entrepreneurs out there, what are the steps to success? Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-08-2356 min
The Making of a MarketerThe Making of a Marketer - Crafting IdeascienceI'm sure we can all think of a list of our creative ideas that are stuck somewhere on a back burner that have never seen the finish line. Building a new program or product can be challenging! So what does it take to unlock your ultimate inner creativity in a way that can best support your audience?On this episode we welcome Stoked Senior Directors Joshua Ruff and Marcus Hollinger. We discuss how they have combining efforts to develop "Idea Science" and what it will take to launch at Stoked this fall. Additionally, we will...
2023-08-181h 01
The Making of a MarketerThe Making of a Marketer - Summertime MadnessHave you been experiencing "Summertime Madness" with your seasonal marketing? As the temperatures stay warm, summertime marketing is in full swing for the month of August. (It's not time for pumpkin spice quite yet)In this episode we discuss the nuances of seasonal marketing Zain Bidiwala. A digital and social media veteran, Zain has excelled in developing seasonal campaigns across Hilton Hotels, Visit Houston, and NBG Home. From driving engagement to big dollars, Zain will help us tackle Summertime Madness. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-08-0759 min
The Making of a MarketerThe Making of a Marketer - Marketing Done DisneyJess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! đ˘To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in providing travel tips and tricks for those going to Disney parks. In this episode we tackle marketing power that is Disney and how bloggers can combine efforts with the Disney magic. Learn more about your ad choices. Visit m...
2023-07-251h 04
The Making of a MarketerThe Making of a Marketer - B2B MythbustersAndy is joined by guest host and B2B mastermind Dani Safar!We're excited to bring Dani to the show to learn about the nuances of the B2B industry, what it's like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down "Attribution Lane" as we mythbust what a B2B marketer does and does not do when it comes to ROI. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-07-061h 03
The Making of a MarketerThe Making of a Marketer - 360 Marketing From Brand to EmploymentThe show returns for an exciting afternoon chat today with guest co-host Chris Malin!In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, "big tech" still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris's experiences across Google, eBay, and Apple to answer these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-06-231h 01
The Making of a MarketerThe Making of a Marketer - Candidate Experience POVAs we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally.Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What are candidates saying right now? How can companies rebound their marketing approach following layoffs? How about personal experiences from both Brooke and Andy in their journeys? What still sticks with them today? L...
2023-06-1457 min
The Making of a MarketerThe Making of a Marketer - Book Club "Jogging"In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us.âJogging: A Physical Fitness Program for All Agesâ was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s.The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike...
2023-06-0841 minThe Making of a MarketerThe Making of a Marketer - Book Club "Jogging"In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us.âJogging: A Physical Fitness Program for All Agesâ was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s.The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike empire.
2023-06-0239 min
The Making of a MarketerThe Making of a Marketer - Mental Health Awareness Month AdvocacyJess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney.Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve's mission educates mental health, behavioral health and addiction treatment marketers, executives, providers about consumer marketing that helps them to reach more people.For this very important conversation the duo digs deeper into how companies can join the mental health conversation and the nuances of this style of...
2023-05-251h 04
The Making of a MarketerThe Making of a Marketer - How Can Marketers Attract Top Candidates?Our Employment Branding series continues Brooke Tichenor!Founder & Coach at Interview Ally, Brooke's business assists job candidates in their interview skills, resume services, and coaching to navigate their career journey.In this episode we explore the mind of a job candidate and how Employment Marketing applies to them. The complexity of the candidate journey, what we can learn from the candidate, and how are marketers able to attract the top candidates? Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-05-1757 minThe Making of a MarketerThe Making of a Marketer - Employment Branding in Real LifeOn this QuickCast episode, we continue our Employment Brand series. Jess Nickerson and Andy Pondillo will discuss their personal journeys in this unique category of branding along with previewing some exciting life updates! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-05-1137 min
The Making of a MarketerThe Making of a Marketer - Employer Branding 101This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci.Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert in Employer Branding, Chris specializes in creating experiences for brands that meet candidates where they are in their journey. How can marketing and HR come together to create an Employer Brand experience that scales? How can we not only scale but attract the...
2023-05-041h 02
The Making of a MarketerThe Making of a Marketer - Learning LinkedIn From FacebookđŻ Leads, conversions, attribution, assisted conversions... oh my!Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery together, in a modernized 2023 approach.During our conversation we explore what is success from platform to platform? How can paid marketers go beyond a lead and play the long game? Most importantly, we want to explore how he transitioned to LinkedIn mas...
2023-04-2852 min
The Making of a MarketerThe Making of a Marketer - Fitting Sustainability Into MarketingAs Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day.Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy's company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the gifting game.In this episode we explore Stacy's drive to create Swagger and how other businesses can learn from her vision. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-04-1951 min
The Making of a MarketerThe Making of a Marketer - Through the Eyes of the CROOn this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore.With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations.The theme of the series continues to be alignment. We dig deeper into the relationship between marketing, sales, and C-Suite teams. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-04-1459 min
The Making of a MarketerThe Making of a Marketer - Through the Eyes of the CMOThe C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-04-0752 min
The Making of a MarketerThe Making of a Marketer - Through the Eyes of the CEOWe are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and what do CXO's want from marketing as a whole? Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-03-2854 min
The Making of a MarketerThe Making of a Marketer - Innovating With Multiple HatsJess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G.Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal branding! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-03-1759 min
The Making of a MarketerThe Making of a Marketer - Every Day Social MediaOn today's episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn from his strategy for business plays? Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-03-0949 min
The Making of a MarketerThe Making of a Marketer - Standing Out on the LinkedIn FeedJess and Andy explore the world of personal branding via LinkedIn.We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social media partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-03-0355 min
The Making of a MarketerThe Making of a Marketer - Paid Media Across the Socialverse in 2023Jess and Andy discuss the ultimate conference topic: "omnichannel marketing."To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels.From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the modern strategy of channel blending and how you can utilize it on your feeds tomorrow. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-02-2458 min
The Making of a MarketerThe Making of a Marketer - Super Bowl SpecialAndy and Jess break down the Super Bowl ads from last Sunday. We're talking winners, surprises, and how about that Rihanna halftime show?Additionally we're excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday will carry the momentum of this phenomenal ad throughout 2023! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-02-1756 min
The Making of a MarketerThe Making of a Marketer - Social Media Calendar ClassOn this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-02-1147 min
The Making of a MarketerThe Making of a Marketer - Autobidding Crash Course!đ¤ Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey?đ In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-02-0249 min
The Making of a MarketerThe Making of a Marketer - Architecting a Measurement Strategyđ¤ Conversions, tags, look back windows, offline conversions? Oh my!đď¸ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-01-2640 min
The Making of a MarketerThe Making of a Marketer - Audience Network Fact vs. FictionTo start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-01-2531 min
The Making of a MarketerThe Making of a Marketer - Brand, Brand, and more Brand!This week we are talking the most debated and potentially the most important marketing topic. It's none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the B2B Institute. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-01-2538 min