Shows
Brewbound PodcastTop 50 Breweries, a California Craft-on-Craft Merger and a Conversation with Ibotta The Brewbound team catches up on the latest headlines, including the Brewers Association's release of its top 50 breweries lists and updated data; the newest craft-on-craft merger between Fort Point Beer Co. and HenHouse Brewing in California; the closure of another Monster-owned production brewery; the surprise shutdown of a craft-centric distributor in Vermont; and the retirement of Molson Coors longtime CEO. Jess, Justin and Zoe also play Another Round or Tabbing Out on a shower beer collaboration. Plus, Jess and Justin interview Chris Riedy, chief revenue officer for cashback rewards app a...
2025-04-1644 min
The Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth24: Shine Online: The Power of Personal Branding PhotographyStephanie Blue, is a leading personal branding photographer based in San Diego. She works with clients on their brand identity and design as well as guides them as a visual strategy mentor. She helps her clients shine online!
Stephanie got her first camera when she was 10 and never looked back. In 2009, she began specializing in branding photography as her full-time job.
Branding photography primarily conveys your energy to your audience through visual communication. People get confused by messaging that is inconsistent and are likely to feel less connected to your company or product. A cohesive...
2023-02-2818 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth23: Six Tips for Setting Goals You will ACTUALLY Achieve!January is here and for many of us, that means setting goals. Whether you're looking to make big changes in your personal or professional life, or just trying to stay focused on smaller day-to-day tasks, goal setting is a great way to help keep yourself organized and motivated.
This podcast episode discusses tips for setting and achieving goals. It begins by talking about the importance of sharing your goals with someone you admire and respect, as well as finding an accountability group for support and motivation.
Get ready to be inspired and motivated to reach...
2023-01-1012 min
The Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth22: Designing Your Success: Tips & Strategies from Design Educator Lauren FelterAs a business owner, have you ever struggled to create a professional brand image while keeping within your budget? Our guest today is design educator Lauren Felter, who has an inspiring story and valuable tips on how to achieve just that. Through her own experience, she knows that many entrepreneurs lack the design skills needed to make their business stand out. That's why Lauren decided to become the design educator for non-designers and help individuals create their own designs with confidence. Tune in to learn all about it!
With an impressive background in marketing, operations, and technical...
2022-12-2926 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth21: Why Consistency Is Key: How to Make Your Brand Identity Shine with brand strategist Rachel LeeBrand consistency is so important, but it’s also challenging. Why? It’s not just you. Most businesses initially struggle with it. Building and maintaining a consistent brand is a bit like herding cats—but it’s worth it. Consistency will make your marketing efforts more effective and save you time and money. This episode explores brand consistency, why it matters, and how to make it work for your business.
Rachel is a personal brand strategist and graphic designer here to teach you how to create a brand identity, make sure it feels authentic to you, and how to kee...
2022-11-1637 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth20: Writing Email Content that Converts: An Interview with Email copyrighter and strategist Joanne Homestead- Part 2Email copyrighter and strategist, Joanne Homestead, is back to talk about content for your email.
It’s so important that your email offers true value in order to connect with your audience. Joanne discusses the power of storytelling to create real resonance. Tell stories about yourself, your successes, and your mistakes. Your audience will especially relate to you when you share your vulnerability.
Don’t want to sound too sales-y? No one does! Ask yourself: Does this align with my values? Does this feel good to me? Am I selling with integrity? Does it sound like...
2022-10-2623 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth19: How Do You Build an Email List From Nothing? with email marketing strategist Joanne Homestead, Part 1Do you want to start an email campaign but feel overwhelmed about how to begin? You’ll want to listen
to today’s podcast with Joanne Homestead.
Joanne’s an email copywriter who is passionate about quality copywriting and email strategies. She was
an elementary teacher for 15 years and those teaching skills serve her today while working with clients.
During the pandemic, she decided to leave her position as an elementary teacher and became a virtual
assistant. Joanne realized many clients were overwhelmed and too scattered to even recognize exactl...
2022-10-1729 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth18: Writing For Your Marketing: How word choice impacts your messaging with Rebecca SpindlerWhen you started your business, did you know how much writing would be involved? Rebecca Spindler is here to help! Rebecca is an award winning author, screenwriter, and producer. She discusses how to write in a way that makes an impact for your audience. In this episode, we discuss word choice, playing to your strengths, and how knowing your audience makes all the difference. So tune in and start writing!
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2022-09-0828 min
The Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth17: The Importance of Playfulness and Joy for Business Owners with Thomas Edwards, Jr.As a Playfulness Coach, today’s special guest Thomas Edwards, Jr. turns life into a game that’s fun to play instead of looking solely on success & productivity as a gateway to happiness. As business owners, setting aside as little as 15 minutes a day can lead to your greatest success.
As you’ll hear, Thomas experienced extreme highs and lows in his professional life before understanding you don’t have to sacrifice personal happiness for success.
So many business owners are following goals because of the expectations that were preset for them. Ever feel like you’re on...
2022-06-2827 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth16: Content Creation Tools Everyone Can Use with Jen LiddyStruggling with your business’ content creation? Whether you’re a Waterfall Creator (too much to say) or an Empty-Weller (nothing to say), our guest, Jen Liddy, has great ideas and inspiration that will end your Blinking Cursor Syndrome.
Empty-wellers think they have nothing to say. Where can they get ideas? Easier than you may think!
For those Waterfall Creators who procrastinate because they don’t have a 5-hour block of time to say all the things? You don’t need to overwhelm yourself or your audience.
Listen to Jen’s journey from the world of A...
2022-06-2130 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth15: Is your business strong enough to endure your unexpected absence?Is your business strong enough to endure your unexpected absence? Jess Riedy shares 5 tips for returning to business after a long absence, and taking the time to give your physical and mental health the care needed during the transition.
www.socialsirenmarketing.com
www.instagram.com/socialsirenmarketing
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Support this podcast: https://podcasters.spotify.com/pod/show/social-siren-podcast/support
2022-06-1510 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth14: 5 Habit Changes You Need to Succeed with Liz BoerWhen you become your own boss as an entrepreneur, you soon learn there are some habit changes you’ll need to make to be efficient, productive, and successful. Now it’s up to you to set the structure for your day and to prioritize what needs to get done. Don’t feel overwhelmed!
There’s no question that changing from a 9 – 5 job to being your own boss as an entrepreneur is going to require adjustments on your part. Liz Boer, and Jessica Riedy are here to give you great tips on how to develop the right habits for success...
2022-05-1726 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth13: When It's Hard to Promote Yourself: How to Overcome the Awkward and Start Spreading the Word about Your BusinessIt’s a fact that in order for our businesses to be successful, we need to promote them. The issue is that for so many of us, being self-promotional feels sales-y and awkward.
Amy Stone is a certified Life Coach who specializes in helping adults in blended families go from chaos to calm. And with such a unique business, she has learned again and again that being self-promotional is a vital part of business growth.
Amy didn’t initially feel comfortable with self-promotion or explaining her business to others. But she learned that in order...
2022-05-1027 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth12: Why your landing page isn't converting: AND what to do about it with Liz BoerIf you're selling a service or product, you know landing pages are crucial to your success. But what do you do if they aren't converting?
Like me, my special guest Liz Boer knows how many amazing small business owners with fantastic products struggle to get them in the hands of customers. Does that sound familiar? The problem could simply be that your Landing Page – or Sales Page – isn’t converting. What does that mean and how do you fix it? Listen in.
Links & References:
Liz Boer:
IG: lizboer_com
FB: http...
2022-05-0341 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth11: Recovering from Burnout with Elizabeth CollinsBurnout is a real issue for business owners. If you've been struggling with focus, sleep, or you're just not as productive as you should be, you may just be burned out! Most business owners experience burnout at some point. It’s the nature of the job. Entrepreneur Elizabeth Collins and I talk about not only what causes burnout and how it can manifest itself, but also how to recover from it. And isn’t that the information you most need to help both you and your business thrive again?
Join Elizabeth Collins as we discuss the physical signs...
2022-04-0630 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth10: Learning to Say 'No' and other Business Lessons with Kristin OjaniemiWhat are the hardest business conversations in your business? For my special guest, freelance videographer and filmmaker Kristin Ojaniemi, they’re how – and when – to say “no” as well as money discussions with clients. Same for me. Same for you?
Listen in as Kristin and I discuss how to deal with those conversations you’d rather avoid…it’s good for business!
Learning to say no to the business 'opportunities' that either don't interest you, or steer you off course from your business goals is a hard lesson for new business owners. And unfortunately, it...
2022-03-2920 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth9: Business Owner Burnout: What it is, and what to do when it happens to you.Burnout is real for business owners, and if you are finding yourself suddenly on the struggle bus in your business, it might just be happening to you. Burnout drains us, exhausts us, and leaves us struggling to complete the tasks we once loved in our businesses. It hurts our success; plain and simple. Because let's face it. It's not possible to be at your most productive and profitable in your business if you have nothing left to give.
Burnout is a serious issue we face as business owners because we tend to push themselves incredibly hard. We hav...
2022-03-2219 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth8: Is ADHD Impacting Your Business and Productivity? Here are tools, tips, and strategies to help you.Every small business owner faces challenges, but the toughest one marketing entrepreneur Jess Riedy faced was her own struggle with focus. When she became her own boss, Jess found she didn’t feel like she had control over her productivity. That needed to change. After she was officially diagnosed with ADHD, she developed successful tools that keep her on track. In today’s podcast, she shares them with you…helpful suggestions for anyone wanting to increase their focus and productivity! And, really, in today’s world, almost everybody could use some effective suggestions in those areas.
Overcome ADHD, inc...
2022-03-1517 min
The Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth7: Lessons from a Podcast NewbieNew to podcasting? Thinking of starting a podcast of your own? Jessica Riedy, host of the Social Siren podcast has had to learn a lot, and quickly to make this podcast happen. In this episode, she talks about 7 things she’s learned that can make your learning curve smoother.
Dive into tips for getting great audio for your podcast, some assumptions that may be holding you back, and more.
www.socialsirenmarketing.com/podcast
www.instagram.com/socialsirenmarketing
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Support this podcast: https://podcasters.spotify.com/pod/show/social-siren-podcast/support
2022-03-0813 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth6: Looking to Grow you Business? Here are 5 Ways to Improve your Online PresenceHow your business shows up online is so powerful. It’s 2022 and for some time, people who want information on a business don’t call it, they look it up online. What they see there is the first impression potential clients and customers will have of your company. It’s there representing your business 24/7. Is it doing its best? Jess has 5 quick ways to improve your online presence you won’t want to miss!
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Support this podcast: https://podcasters.spotify.com/pod/show/social-siren-podcast/support
2022-03-0111 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth5: When Is It Time To Leave Your 9-5? Overcoming fear, Knowing When it is Right for You, and How to Get StartedWhen do you know it’s time to be your own boss? Time to turn your side hustle into your only hustle? Social Siren Marketing owner Jessica Riedy, and Amanda Cowart, owner of Lemon Zest Copywriting, discuss how they knew when to pivot. Learn from business owners who have been there about turning doubt and fear into positive forces towards successful entrepreneurship.
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Support this podcast: https://podcasters.spotify.com/pod/show/social-siren-podcast/support
2022-02-1534 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth4: How often should I be posting on social media?One of my most commonly asked questions I get during consults or courses is about posting frequency.
How often should I post? Should I post every day? Can I post twice in one day?
Here are some tips and strategies for determining when is best to post (and NOT to post) for your business.
www.socialsirenmarketing.com
jess@socialsirenmarketing.com
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Support this podcast: https://podcasters.spotify.com/pod/show/social-siren-podcast/support
2022-02-0911 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business GrowthEp: 3 Six Ways to Stop Chasing Work Life BalanceStruggling to achieve work-life balance? In all the hustle and bustle of business ownership, it can be easy to lose out on the things you enjoy. But constantly trying to balance your work and personal life as two separate entities won’t help you either – finding “balance” is impossible.
Tune in to this week’s Social Siren Podcast with your host, Jessica Riedy of Social Siren Marketing, and learn six ways you can start integrating your professional work and personal life today. After listening to today’s episode, I hope you can begin to enjoy them both a little bit...
2022-02-0116 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business GrowthEp 2: The Essentials of a Website that Converts with Scott BertzThe goal of any website is to give customers what they’re looking for – the product, service, or information they need to solve their problem. The best way to do this is to make it easy for visitors to find the solution they need. In other words, optimize your site with your customer in mind.
So how do you know if your website is working for or against you? And what can happen if your website isn’t optimized? (Spoiler alert: you can lose up to 80% of customers you didn’t know were looking for you!)
In thi...
2022-01-1935 minThe Social Siren Podcast- Marketing Strategy, Productivity, and Business GrowthEp 1: Is your use of minimizing language hurting your success?What do you say when someone asks, “How did you get started in business?” If you respond with something like, “I just fell into it,” or, “I’m not really sure, my business sort of evolved,” then this episode is for you.
The words we use can either lift us up or bring us down. In this episode, Jessica Riedy (owner of Social Siren Marketing) and Amanda Cowart (owner of Lemon Zest Copywriting) join forces as fellow women, business owners, and moms to discuss minimizing language. Learn three keywords we use all the time that might be hurting your s...
2022-01-1226 min