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Up Arrow PodcastYou’re Tracking the Wrong Metrics: Leading Indicators of eCommerce Growth With Jesse AlloufJesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data. With over 15 years of experience in marketing and e-commerce, Jesse has held leadership roles at companies like Knot Standard, YOOX NET-A-PORTER GROUP, and Alpargatas S.A. In this episode… Which customer signals drive growth? Many e-commerce companies focus on lagging growth indicators, like conversions or revenue, when they should optimize for intentions rather than ou...2025-05-131h 08
Up ArrowUp Arrow Podcast | You’re Tracking the Wrong Metrics: Leading Indicators of eCommerce Growth With Jesse AlloufJesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data. With over 15 years of experience in marketing and e-commerce, Jesse has held leadership roles at companies like Knot Standard, YOOX NET-A-PORTER GROUP, and Alpargatas S.A.
In this episode…
Which customer signals drive growth? Many e-commerce companies focus on lagging growth indicators, like conversions or revenue, when they should optimize for intentions rather than ou...2025-05-131h 08