Shows
Music Production and Mixing Tips Podcast for DIY Producers and Artists | Inside The Mix#205: Why Artists Need Strategy Over Followers in 2025 (feat. Jesse Kirshbaum)The music industry is shifting fast—are you ready for it? In this episode, Jesse Kirshbaum returns to Inside the Mix to break down how independent artists can build sustainable music careers in 2025. From strategic content creation to authentic brand deals, Jesse shares how “selling in” (not selling out) can help you monetize without compromising your creativity.We dive into why follower count no longer dictates brand value, how artists with smaller audiences can still land partnerships, and what platforms reward consistent over perfect content. Jesse also unpacks the surprising return of physical retail spaces and wh...2025-07-2942 min
Campaign ChemistryCampaign Chemistry: Nue Agency CEO Jesse KirshbaumIn this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche artists and "third places," the current state of messiness when it comes to AI and copyright and music festivals like Governor's Ball turning into "brand ball." The discussion also covers successful brand activations during events like Record Store Day and Super Bowl, as well as predictions for 2026.Key Takeaways The music industry, much like the ad industry, is shifting towards niche interests, artists and genres.Vinyl sales are increasing, even amo...2025-07-0251 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsAllan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAIAllan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI.
Allan Levy is an entrepreneur and CEO of Alchemy Worx and LYQ Testing. Alan discusses the integration of ChatGPT in their tool to generate subject lines, which has improved the efficiency and effectiveness of their campaigns.
Jason Barnard and Allan Levy emphasize the importance of context in AI, noting that ChatGPT's effectiveness increases with specific details. Allan also highlights AI's role in creating consistent messaging across platforms and personalizing content.
Jason Barnard and Allan Levy underscores that despite AI's advancements, human creativity remains...2025-03-2022 min
Music Business Insider PodcastJesse Kirshbaum Unveils the Secrets to Successful Music-Brand CollaborationsDive deep into the intersection of music, technology, and brands with Jesse Kirshbaum, CEO of the Nue Agency, on the MUBUTV Music Business Insider Podcast. Learn how Jesse crafts iconic partnerships with giants like Spotify and McDonald's and discover the critical elements that drive successful artist-brand collaborations in today's evolving landscape. With insights into the future of music through web three and AI, this episode is a must for anyone committed to navigating the music industry. 🎵🌟 #MusicBusiness #BrandPartnerships #FutureOfMusic Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educat...2025-03-181h 20
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsJesse Kirshbaum with Jason Barnard on Fastlane Founders And Legacy. Music and BrandsJesse Kirshbaum talks with Jason Barnard about music and brands.
Jesse Kirshbaum is the CEO of Nue Agency and an American entrepreneur. Jesse, who works at the intersection of music, technology, and brand partnerships, discusses various ways brands can use music to connect with consumers, such as partnering with artists, live events, and product placements.
Jason Barnard and Jesse Kirshbaum discuss strategies for successful brand-music collaborations, including managing deliverables, creating long-term plans, and leveraging emerging artists. They also discuss the challenges of measuring ROI for music marketing.
Jason and Jesse emphasize the universal appeal of music and the opportunities for...2025-03-1422 min
Your Morning Coffee PodcastYMC Special Episode - A Conversation With Jesse KirshbaumYMC Special Episode - A Conversation With Jesse Kirshbaum On this special episode of the YMC podcast, your host Jay Gilbert chats with Jesse Kirshbaum of the Nue Agency and Beats + Bytes on the new 2024 Trend Report. Subscribe to the newsletter! YourMorning.Coffee2025-01-0841 min
The Bob Lefsetz PodcastJesse KirshbaumJesse Kirshbaum heads up the NUE Agency, which specializes in sponsorship. He reveals the details of these deals and more!See omnystudio.com/listener for privacy information.2024-12-121h 49
Problem SolversShould You Partner With A Musician?Musicians are the overlooked influencers. That's what Jesse Kirshbaum of Nue Agency says. He creates partnerships between the largest brands and musicians, and says that all entrepreneurs, of any size, should consider working with musicians too. They're cultural influencers full of authenticity, have loyal followings, and aren't getting the kind of brand deals that traditional "influencers" do. So how does it work? He explains on today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-12-0933 min
Problem SolversShould You Partner With A Musician?Musicians are the overlooked influencers. That's what Jesse Kirshbaum of Nue Agency says. He creates partnerships between the largest brands and musicians, and says that all entrepreneurs, of any size, should consider working with musicians too. They're cultural influencers full of authenticity, have loyal followings, and aren't getting the kind of brand deals that traditional "influencers" do. So how does it work? He explains on today's episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices2024-12-0932 minMusic Production and Mixing Tips Podcast for DIY Producers and Artists | Inside The Mix#141: How to Brand Yourself as an Artist and Why You DON'T Need a Record Label with Jesse KirshbaumForget everything you know... Do you want to know how to promote your music? Maybe you're seeking answers to topics on how to get your music noticed, how to promote your own music on social media, how to get into the music industry, how is AI used in the music industry, or maybe you just want to know how to market your music. Then check out EP 141 of the Inside The Mix podcast.Prepare to navigate the shifting sands of digital music marketing with Jesse Kirshbaum, the creative force behind agency Nue, guiding...2024-05-0736 min
The Keri Croft ShowSZN 2, EP 29. w/ Jesse Kirshbaum. CEO of Nue Agency on being at the center of music, brands, and tech.Send us a textI met Jesse back in 2022 at the Summit Series. I had a 5 minute interaction with him, asked for his Insta handle, and walked away knowing we'd be friends someday. He has that certain something that you can't teach, and there was this energetic thing about him that had me at hello.Jesse is a music producer turned CEO, and if you scroll through his profile you'll see him smiling alongside the who's who of hip hop (@jessekay) Today, he's the CEO of Nue Agency, where he sits at the c...2024-04-0346 min
"Let's Talk About..."Let's Talk About Live Shopping with Jesse Kirshbaum, CEO of NUE AgencyCheck this out! I just had an epic chat on my latest podcast episode with the one and only Jesse Kirshbaum, the powerhouse CEO of NUE Agency, where we dove headfirst into the juicy intersection of music, tech, and marketing. We got real about how music can level up any experience and how brands can ride the wave of culture using tunes. Plus, we took a stroll through some hot topics like the NTWRK & Universal snagging of Complex, the cosmic possibilities of the Moon Landing for branding, the legendary MTV VMA Moonman, and why it packed more punch than...2024-03-0435 min
Spotlight OnTrends and Innovations in Music & TechWe’re excited to feature 4 guests on this episode, where we’re sharing some of the latest trends and innovations in music & tech. Our guests this week are:Jesse Kirshbaum - Dreamstage Jesse Kirshbaum is an American entrepreneur, talent agent, author, executive producer and dealmaker. The multi-hyphenate creative businessman has made his career focused on the epicenter of entertainment, technology, and brand marketing. He writes and curates Beats & Bytes, one of the premiere weekly newsletters in entertainment and the biggest music newsletter on LinkedIn. His writing is published all across the web, and Jesse has r...2022-09-011h 09
Music 3.0NUE Agency Founder Jesse Kirshbaum on how to get an agentFounder and CEO of the NUE Agency, Jesse Kirshbaum has a lot of experience in both the music space as well as tech innovation. NUE Agency's roster includes popular musicians like Solange, J. Cole, Pusha T, Big Sean, Action Bronson, Meek Mill and Logic. Currently as the Chief Marketing Officer of livestreaming company Dreamstage, Jesse has positioned himself at the cross section of the old and new worlds of entertainment, with a passion for designing unforgettable live and digital experiences. He sits down with Brian and Nick to discuss his time working as a booking agent, his advice for...2022-04-1942 min
Media JungleMusic Looks DifferentSubscribe to Apple Podcast, Spotify, Google Podcast, Stitcher (if you like the show, please help us by leaving a review!) Happy January! Do you like music? In this episode, we dive into the business behind the fascinating innovations happening in the music industry… I’m joined again with my panel of friends:Jesse Kirshbaum, CEO of Nue Agency and CMO of Dreamstage, Executive Producer of #CRWN hip hop podcast, and publisher of Beats and Bytes music business newsletter. Mosheh Oinounou, IMO the best news account on Instagram (@mosheh), and former exec...2022-01-1325 min
The Marin Ham ShowEp.48: @JesseKirshbaumIn this episode i cover NUE Agency CEO JESSE KIRSHBAUM, we discuss his upbringing, his early years starting his agency and working with acts like Clipse and Wale, the shifts he made with his Agency, and working with some of the most prominent brands in the entertainment industry as well as producing CRWN alongside his brother and Elliot Wilson. Plus much more.2020-12-2854 min
The Azeem Khan ShowJesse Kirshbaum: Founder & CEO of the NUR AgencyJesse Kirshbaum is the founder and CEO of the NUR Agency. Through his work been integral in breaking acts such as Mike Posner, Wale, J Cole, Big Sean and more.2020-09-1600 min
I Heard Some Issh Today"Swing the Bat" - Jesse KirshbaumEver thought of starting your own business? Want to improve your brand? Jesse Kirshbaum, CEO of Nue Music Agency and creator of CWRN on TIDAL, pulled up on the guys in the middle of Times Square on a Tuesday night. Jesse takes the guys through his journey and his rise to success from working with people like Drake ,Elliot Wilson, Tyler the Creator, MIMS, and much others. He delivers gems to building a successful brand/ business, the highs, the lows, and the end result of hard work. INDUGLE as Jesse Kirshbaum gives free gems, advice, and suggestions to being successful in lif...2020-05-241h 23
#5Things: This Week in Social#5Things Live @ SMWOne - Music EditionWe are back with the #5Things and we are LIVE!This week the #5Things focuses on innovations and disruptions happening in the music industry and how COVID-19 is fundamentally changing how music is created and consumed.The #5Things for this week includes:Spotify Launched "Listening Together" WebsiteWe Should Write Sometime Saw Sheltering SurgeTravis Scott Performed Concert on FortniteFacebook Ramped Up Live-Streaming OptionsHip Hop Led Instagram Live UsageHost: Toby Daniels, Panel: Kenny Gold and Jesse KirshbaumTo watch the show live, sign up here.For the #5Things Newsletter, sign...2020-05-1853 min
TrapitalJesse Kirshbaum on Nue Agency's Brand Marketing, #CRWN Interview Series, and the Future of Award ShowsNue Agency Founder and CEO Jesse Kirshbaum talked about his company’s transition from talent to brand partnerships. We also talked about his brand activation deals with Sour Patch Kids and Tidal, The Grammys, the Super Bowl Halftime Show, upcoming awards shows, and more. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Jesse Kirshbaum, @jessekay, nueagency.com Links: The Patch South Patch Kids brand partnership - Nue Agency #CRWN partnership with Nue Agency - Nue Agency A Conversation wi...2020-02-1145 min
Music Business PodcastPositioning Yourself for Brand Deals with Jesse Kirshbaum CEO of NUE AgencyIn this episode, we sit down with Jesse Kirshbaum CEO of NUE Agency. Initially, Nue agency was a booking company representing artists including Mike Posner, Chiddy Bang, J.Cole, Big Sean, Logic and more. Five years ago Jesse shifted Nue Agency’s business model to work with brands and technology platforms; Acting as creative strategists that work to leverage the power of music to make deep connections with consumers. In this episode we discuss…His initial experience in the industry working as a booking agent and the lessons he learned while doing so. H...2019-08-291h 01
The Business of TalentPositioning Yourself for Brand Deals with Jesse Kirshbaum CEO of NUE AgencyIn this episode, we sit down with Jesse Kirshbaum CEO of NUE Agency. Initially, Nue agency was a booking company representing artists including Mike Posner, Chiddy Bang, J.Cole, Big Sean, Logic and more. Five years ago Jesse shifted Nue Agency’s business model to work with brands and technology platforms; Acting as creative strategists that work to leverage the power of music to make deep connections with consumers. In this episode we discuss…His initial experience in the industry working as a booking agent and the lessons he learned while doing so. H...2019-08-291h 01
The Hardy Haberland ShowIf You Want To Be Successful, You Need To Work Hard with Jesse KirshbaumJesse Kirshbaum is the Founder and CEO of NUE Agency. His Creative Music Agency is working with artists such as Wale, Mike Posner, Big Sean, J. Cole, Logic, and Pusha T. Nue also executively produces the interview series #CRWN hosted by Elliott Wilson. #CRWN featured Drake, Macklemore, Big Sean, Lil Wayne, R. Kelly, Rick Ross, Nicki Minaj, J. Cole, T.I. and many more. Go premium and get access to exclusive membership-only content at https://hardyhaberland.com/membership/2019-07-2654 min
The Hardy Haberland ShowIf You Want To Be Successful, You Need To Work Hard with Jesse KirshbaumJesse Kirshbaum is the Founder and CEO of NUE Agency. His Creative Music Agency is working with artists such as Wale, Mike Posner, Big Sean, J. Cole, Logic, and Pusha T. Nue also executively produces the interview series #CRWN hosted by Elliott Wilson. #CRWN featured Drake, Macklemore, Big Sean, Lil Wayne, R. Kelly, Rick Ross, Nicki Minaj, J. Cole, T.I. and many more. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe a...2019-07-2654 min
Podcasts Archives - Drummer's Resource: Conversations with the world's greatest drummers and music industry pros.386 – How to gain attention as a artist, with Jesse Kirshbaum of Nue AgencyJessee Kirshbaum is an music industry vet who started at a young age and quickly made a name for himself as one of the hottest agents in NYC. Over the ... more
The post 386 – How to gain attention as a artist, with Jesse Kirshbaum of Nue Agency appeared first on Drummer's Resource: Conversations with the world's greatest drummers and music industry pros..2018-04-2751 min
Drummer's Resource386 – How to gain attention as a artist, with Jesse Kirshbaum of Nue AgencyJessee Kirshbaum is an music industry vet who started at a young age and quickly made a name for himself as one of the hottest agents in NYC. Over the years he’s adapted his plan, kept his ear to the ground and saw the shift in the music business happening before everyone else. This foresight […] The post 386 – How to gain attention as a artist, with Jesse Kirshbaum of Nue Agency appeared first on Drummer's Resource: Conversations with the world's greatest drummers and music industry pros. .2018-04-2751 minDrummer's Resource386 – How to gain attention as a artist, with Jesse Kirshbaum of Nue AgencyJessee Kirshbaum is an music industry vet who started at a young age and quickly made a name for himself as one of the hottest agents in NYC. Over the ... more
The post 386 – How to gain attention as a artist, with Jesse Kirshbaum of Nue Agency appeared first on Drummer's Resource: Conversations with the world's greatest drummers and music industry pros..2018-04-2751 min
Aubrey Marcus PodcastAMP #136 Jesse Kirshbaum on the Music Business and Hustle of SuccessWith relentless drive and boundless energy, my real life blood cousin Jesse Kirschbaum hustled his way from being a hungry Brooklyn kid to managing some major hip hop talent as the CEO of NUE Agency, Hot97’s Hot in Tech show host, and editor of Beats & Bytes. We discuss the music business and what it takes to evolve and remain relevant in any industry while staying authentic.
Jesse Kirschbaum on Instagram and Twitter
Check out Nue Agency
Connect with Aubrey on Instagram Twitter Facebook or AubreyMarcus.com
Check out Go For Your Win2018-01-311h 04
NW3RadioJesse Kirshbaum (Nue Agency) on #NW3Radio with Peter Oasis & Dharmic XWith CMJ in full swing, we decided to bring in a man who has some experience in putting together incredible showcase events: Jesse Kirshbaum, CEO of NUE. We took a trip down memory lane, revisiting a NUE Agency showcase that left Theophilus London upset and some of Wale's earliest NYC shows. We also talked about how touring leads to career longevity, and the future of the live music industry and brand partnerships. And of course, we had to hook up the listeners with a pair of tickets to see next week's #CRWN with T.I. and Elliott Wilson. #NW3RADIO...2014-10-2300 min
SF MusicTech SummitA Conversation With Funkmaster FlexSF MusicTech Summit XIV on October 1, 2013
San Francisco, CA
www.sfmusictech.com
SPEAKERS:
Funkmaster Flex, Hot 97
www.inflexwetrust.com
Jesse Kirshbaum, SoundCtrl
www.soundctrl.com
Recorded and Edited by Media One A/V
www.mediaoneaudio.com
Photos by Michael O'Donnell @Photo
www.zatphoto.com2013-10-0427 min