Shows
The Ecwid E-commerce ShowHow to Choose the Best Domain Name for an Online StoreIn this podcast episode, hosts Jesse and RichE dive deep into the crucial process of selecting the perfect domain name for your online presence. Tune in to the podcast as they discuss an exciting new Ecwid feature that allows you to get your dream domain name right from the Ecwid admin. Why a Domain Name Is Important A strong domain name is crucial for online business success. It represents your brand and aids customers in remembering and finding you online. Buying an Online Store Domain with Ecwid The hosts re...2024-03-0811 min
The Ecwid E-commerce ShowMultichannel Selling Explained: Expanding to Big & Niche MarketplacesSelling online is no longer limited to just your own website. The landscape has evolved, and now it's crucial to have a presence on various platforms, including marketplaces and social media. To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Streamline Product Feeds with Channable Product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for platforms like Amazon, Google, Facebook, and more. With...2024-01-1219 min
The Ecwid E-commerce ShowSell More with Live Chat and TextIn today's fiercely competitive business landscape, delivering exceptional customer service is absolutely crucial for achieving success. That's why we had a chat with Kaia Madalińska from Text (formerly LiveChat) to get some valuable insights into the latest features in the customer service industry that help business owners deliver top-notch customer support. From Live Chat to Text Live Chat, a trusted customer service platform for over 20 years, recently rebranded to Text. This change signifies their evolution from a single-product company to a comprehensive suite of products such as a live chat, chatbot, help d...2023-12-0831 min
The Ecwid E-commerce ShowHow AI Transforms the Advertising IndustryIn this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and co-founder of Kliken, a marketing solutions provider for ecommerce stores. Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry. How AI Transforms Advertising Ricardo explains that AI has traditionally been used for optimizing campaigns, such as selecting keywords and determining the best places to advertise. However, with the advent of new AI technology, advertisers can now create more compelling and creative ads. AI-Generated Images for Ads Ricardo...2023-11-1024 min
The Ecwid E-commerce ShowHow AI Can Help You with Your Ecommerce StoreJoin us on the latest episode of the Ecwid Ecommerce Show as we dive deep into the sizzling topic of utilizing AI for businesses. Our special guest, Matt Wolfe from Future Tools, shares invaluable insights. Getting the Best Results with Prompts Matt shares his perspective on prompt engineering when using AI in ecommerce. The goal is to make these tools accessible to all users by focusing on natural language interactions. Using AI for SEO Matt Wolfe talks about his experience using SEO plugins, which scan a website and suggest improvements for search engine o...2023-07-1435 min
The Ecwid E-commerce ShowRetaining Customers with a Smart Loyalty ProgramIn a new episode of the Ecwid Ecommerce Show, we talk to Brent Spicer of Marsello, a loyalty, SMS, and email marketing platform for business owners. Tune in to the podcast to learn how unlocking customer data can help you create a smart loyalty program that automates your marketing efforts. Unlocking Customer Data & Automating Campaigns Marsello started as a loyalty program platform that unlocked customer data and researched purchasing habits. As the business grew, they started running automated email and SMS campaigns based on customer behavior. Personalization is the Key 2023-06-2326 min
The Ecwid E-commerce ShowReach Shoppers All Over the Web with OpenWeb AdsIn this episode of the Ecwid Ecommerce Show, we sit down with Ricardo Lasa, CEO of Kliken, to explore the exciting new advertising tool. What Is Kliken? Kliken is a marketing platform designed to help you reach more customers and increase sales by leveraging organic product listings and paid search campaigns across various platforms. With Kliken, you can promote your products with Google ads, Google Performance Max campaigns, Google Shopping campaigns, Facebook ads, and Kliken ads on the Open Web. Kliken is integrated into your Ecwid by Lightspeed control panel, which m...2023-04-2825 min
The Ecwid E-commerce ShowGrow Your Audience Collaborating with Other BrandsIn this episode, Jesse Ness and Richard Otey dive into collaborating with other business owners. Find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don’t have a significant audience yet. Why Collaborate with Other Businesses? Collaborations are a great way to expand one's reach to potential customers. It can be as simple as a cross-promotion on email lists or giving a shoutout to each other on social media channels. How to Choose Brands for Collaboration Here are...2023-04-0618 min
The Ecwid E-commerce ShowAdvertising on Facebook with Advantage+ Shopping CampaignsJoin our new episode on the Ecwid Ecommerce Show as hosts Jesse and Rich dive into the new advertising tool by Facebook, Advantage+ shopping campaigns. They also share some tips to make it perform above and beyond, so take notes! What Are Facebook Advantage+ Shopping Campaigns? You might remember we talked about Google's Performance Max in one of our latest podcasts. To recap, Google Performance Max takes your product feed, multiple different headlines, and subjects. Then it mixes all that information together with your various customer lists and does your advertising...2023-01-1308 min
The Ecwid E-commerce ShowWhy Direct Mail Is Far From Dead–and How You Can Use It in Your MarketingGiven today’s oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new. We invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing. Direct Mail for Marketing Marketing is an omnichannel game. When you use different channels, it helps you grow your business more predictably and with more confidence. Postie is a channel management technology platform for the direct mail space. Think of it as a Facebook Ad Mana...2022-12-0933 min
The Ecwid E-commerce ShowPodcast with GS1 US: More Than Just a BarcodeIn this episode of the Ecwid Ecommerce Show, we meet with Shane Morris and Megan Baumer from GS1 US. GS1 US is the official issuer and administrator of the UPC barcode, which is the cornerstone of the global supply chain. Listen to our podcast to learn more about barcodes and the differences between product identifiers such as UPC and GTIN. You’ll learn how these identifiers help with inventory management and contribute to expanding your online business. Understanding barcodes The Universal Product Code, or UPC, is a barcode symbology used wo...2022-11-1123 min
The Ecwid E-commerce ShowKliken Ads making running ads easyIn this episode, we talk to Ricardo Lasa, the CEO of Kliken. It is an automated Google Shopping and Facebook Ads technology that takes marketing to the next level. When linked with Ecwid by Lightspeed, Kliken provides automated Facebook Ads and Google Shopping right from the admin panel. Ricardo shares the latest Kliken updates for Facebook Ads and Google Shopping, plus how they benefit online sellers. Retargeting vs. Prospecting Ricardo explains that there are two vital types of advertising: retargeting and prospecting. When you just get started with online selling, y...2022-10-2833 min
The Ecwid E-commerce ShowGet Unstuck & Start Creating NowWelcome to a bonus episode of the Ecommerce Content 101 series. We got great feedback on the series; thank you! From your feedback, we found that some business owners are stuck getting started because it’s hard for them to pick a topic for their content. That’s why we made one more episode to help inspire you to start. Don’t Overthink It Getting started with anything is not about perfection. You just need to get into the confidence-competence loop. When you start doing something new, you won’t be incredibly confiden...2022-08-1209 min
The Ecwid E-commerce ShowEcommerce Content 101 Overcoming the Fear of Creating ContentWelcome to the third episode of our series about content creation for a business. RichE cover the internal limitation that hold us back from creating content and how to overcome your fear. Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ 2022-07-2108 min
The Ecwid E-commerce ShowEcommerce Content 101: How to Manage Content Creation With EaseWelcome to the second episode of the Content Creation series! In the first episode, podcast host Rich explained why you want to create content for your business. Now that you know that your business needs a social media identity, we want to help you develop one with ease. Things That Stops You from Making Content There are generally four obstacles that stop people from creating content: price, technology, time, and ability. The first three are external limitations. Today we’re going to debunk them. Next episode, we’ll go deeper into the fourth...2022-07-0808 min
The Ecwid E-commerce ShowEcommerce Content 101: The Importance of Creating Content for a BusinessContent is key when it comes to driving traffic and sales for an online store. That’s why we are dedicating a series of podcast episodes to explaining why content is so important for your ecommerce business. Tune in to the first episode of the Content Creation series. The host Rich will talk about the importance of both creating content, and creating content consistently. Why Is Content Crucial? It’s vital to create content on a consistent basis to keep up your relationship with your audience. People will more often buy fr...2022-06-2408 min
The Ecwid E-commerce ShowHow to Start Selling on Facebook MarketplaceIn this episode of the Ecwid Ecommerce Show, hosts Jesse and Rich bring you some fantastic news: you can now connect your online store to Facebook Marketplace! What Is Facebook Marketplace? Facebook Marketplace is Facebook’s selling platform. Customers can either buy products for sale in their area or items available for shipping. Getting in front of your potential customers when they're in the mindset of buying something gives you a greater chance of selling your products. Why You Should Sell On Marketplaces Marketplaces like eBay, Amazon, Et...2022-04-0808 min
The Ecwid E-commerce ShowHow to Grow Your Direct-to-Consumer Brand on TikTokIn this episode of the Ecwid Ecommerce Show, we talk to Ash Krishnaswamy, the founder of Forge. Forge is an agency that works exclusively with early-stage consumer brands to help them launch and grow their businesses. TikTok vs. Paid Ads A lot of direct-to-consumer brands start to promote their business using Facebook, Instagram, or Google ads. Ash believes that's far too expensive for small businesses and probably not the best way to learn more about your consumers. Instead, Ash advises using TikTok. You can educate potential consumers on your business and promote your produ...2022-03-2227 min
The Ecwid E-commerce ShowHow to Increase Sales and Customer Loyalty With Email MarketingIn this episode of the Ecwid Ecommerce Show, our podcast guest is email marketer Chase Dimond. He is the co-founder of Boundless Labs, a top email marketing agency. Why You Need Email Marketing Chase covers the main things that make email marketing so effective for online sellers: - The ability to create personalized emails is unparalleled to social media. - Email is highly consistent. - Email is inexpensive. - Email is very conversion-focused. Pop-Ups to Collect Customer Emails The primary way that businesses collect email addresses is through onsite traffic. Chase goe...2022-02-2536 min
The Ecwid E-commerce ShowExploring SMS for Ecommerce MarketingJoin the Ecwid Ecommerce Show hosts Jesse and RichE as they chat with Ryan Wood, founder of a growth and media strategy Woodmill Strategy. Listen to Ryan talk about the importance of a charted-out vision for your business, the difference between email and SMS marketing, chatbots, and more. Developing a Vision for Your Business The first thing that Ryan encourages business owners to do is to develop a vision for their business. Growth strategies need something to anchor into. Create some targets: number of customers, how many of those customers yo...2022-02-1825 min
The Ecwid E-commerce ShowGetting Started with TikTok for Small BusinessesTune in to the latest episode of the Ecwid Ecommerce Show. This week we’ve brought on Hahney Yo, a Product Marketing Manager at TikTok. She uncovers what makes TikTok so special and how small businesses can use the platform to grow their reach. The World of TikTok TikTok is a place where short form videos reign. It also has over one billion users globally. TikTok is a place for content about anything and everything you could possibly be interested in, from catching up on recent headlines to relaxing with ASMR videos. The platform per...2021-12-2232 min
The Ecwid E-commerce ShowIntroducing Ecwid’s “Build Your Business” AcademyListen to the newest episode of the Ecwid Ecommerce Show, featuring Josh Berkstresser, Education Strategy Manager at Ecwid. Ecwid is launching our very own "Build Your Business" Academy. It is designed to centralize the knowledge you need to run a successful online store. New educational content debuting on the platform includes resources that explain the nuts and bolts of selling online, such as setting up your store, as well as detailed instructions for solving specific ecommerce problems. Two popular curriculum modules are "Launch Your Business" and "Get Your First Sale." The series covers ge...2021-11-1819 min
The Ecwid E-commerce ShowGetting Ready for Black Friday & Cyber Monday NowIn this bonus episode, our podcast host RichE covers a few things that you should do to get ready for Black Friday and Cyber Monday this year. Listen to RichE map out a simple but effective holiday season strategy for your small business through: Creating videos Posting ads Remarketing Retargeting Email marketing. Episodes mentioned in the podcast: Episode #75 with Josh Berkstreer, Head of Education at Ecwid on holiday success plan: https://www.ecwid.com/blog/holiday-success-plan.html Episodes #76 and #88 with Ricardo Lasa from Kliken on Google Shopping: ...2021-10-0814 min
The Ecwid E-commerce ShowBecoming an Exitpreneur with Joe ValleyIn our newest episode, we talk to Joe Valley, a Certified Mergers and Acquisitions Professional. After facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book "The EXITpreneur's Playbook" to help online business owners get the maximum value and best deal structure when they seek an exit. Tune in for Joe’s insights, and don't forget to download three free chapters from his book, just for the Ecwid community: Chapter 11: Identify All Your Add-Backs Chapter 13: FBA Roll-ups, Yeah or Nay? Chapter 15: Structuring the Deal You can download the chapters in the E...2021-09-0352 min
The Ecwid E-commerce ShowHow to Automate Your Facebook Ads and Google ShoppingIn our latest podcast, we talk to Ricardo Lasa, CEO of Kliken.com and an automated Google Shopping and Facebook Ads guru. Kliken provides automated Facebook Ads and Google Shopping from your Ecwid Control Panel. Ricardo shares what's coming for Google Shopping and Facebook Ads, and how you can get ready for the future now. Topics of discussion include: Why a multi-platform (and multi-Google) presence is needed. Insights from analysis of multi-platform data gathering. How Kliken streamlines onboarding and adds content creation, and ongoing maintenance for a complete ad campaign. Using AI...2021-07-2336 min
The Ecwid E-commerce ShowMaking the Most of Email Marketing with TargetBayIn the latest episode of the Ecwid E-commerce Show, hosts Jesse and Rich interview Pon Pandian Paulswamy, co-founder of TargetBay. Topics of discussion include: Using TargetBay to launch automation tools, initiate review requests, and promotion. The importance of review collection, not only for social proof but for organic growth in Google search and Google Shopping. Repurposing reviews for promotion and content. Images and product usage shots as powerful assets for marketing. Gathering email lists organically, as well as with on-site pop ups, and in conjunction with sales. Using coupons as a way to incentivize subscription to...2021-07-1646 min
The Ecwid E-commerce ShowHow to Deliver Exceptional Customer ExperiencesIn this episode of the Ecwid Ecommerce Show, hosts Jesse and Rich are joined by Chris Lavoie, the Technology Partner Manager at Gorgias.com The episode touches on the following: What helpdesk software is and how it differs from AI-chatbots. Omnichannel in customer service, and answering customer questions where they are. Using social media not only for marketing but for customer support as well. Effectively spotting and answering negative replies on social media. The most important metrics for customer support, including first response and resolution time. How to empower customers to serve themselves on a website a...2021-06-2546 min
The Ecwid E-commerce ShowTips for Selling and Promoting SubscriptionsIn this episode of The Ecwid Ecommerce Show, our hosts Jesse and Rich talk through everything you need to know about Ecwid's new Subscriptions Model. They explain how subscription clients can make you happy and successful. Here are some key takeaways: The value of your company is increased by having predictable, reliable, subscribers. The regularity of subscribers allows for improved forecasting and planning, and simplifies logistics. Recurring customers require less marketing and are less expensive to work with than prospects. Overall, subscribers make your business more profitable, and can r...2021-06-1126 min
The Ecwid E-commerce ShowLaunching and Selling a Unique Product Made with 3D PrintingToday the Ecwid E-commerce Show hosts Jesse and Richie are joined by Tony Virelli of 3D Locksport. Having found success in specialty niches, Tony shares his experience launching and selling a unique product created with the help of 3D-printing. He is a locksport enthusiast (locksport is the sport of opening locks and beating complex systems) and enjoys 3D design and printing. So he decided to connect his two loves to bring custom tools and accessories to the locksport community. A 3D printer allowed Tony to meet an untapped demand for locksmith stands and holders. That’s wh...2021-03-1953 min
The Ecwid E-commerce ShowHow to Grow Sales from $1K a Year to a $1K a DayOn this week’s podcast, meet Alex Schupp of Sports Obsession, a sports apparel and merchandise store. (sportsobsession.com) Sports Obsession has over 20,000 products for sale, so they wanted a robust yet simple e-commerce platform that would allow them to do an initial mass-import of thousands of products. Alex rebuilt the Sports Obsession website with Ecwid E-commerce and brought the annual revenue up from $800 to over $200,000! Tune in to find out how they successfully used Google AdWords, Facebook and Instagram Ads, as well as Google Shopping to market their Ecwid store online. In add...2021-03-0542 min
The Ecwid E-commerce ShowMindful Marketing and Gated Launches for E-commerceIn this episode of the Ecwid E-commerce Show, meet Jordan West, an e-commerce business owner, a podcaster, and the founder of Mindful Marketing agency. Mindful Marketing remembers to combine your client’s human “EI” Emotional Intelligence with the power of search’s AI to develop effective marketing strategies. We start our conversation about the mechanics and psychology involved in gated launches for e-commerce brands. Jordan also touches upon: the power of limited availability making your customers VIPs understanding levels of traffic nurturing brand advocates building excitement and desire leading up to the launch m...2021-02-1942 min
The Ecwid E-commerce ShowHow to Build and Scale a Remote TeamKevin Urrutia, Founder of Voy Media, talks about launching new businesses, scaling companies, and building and managing a remote team. Voy Media: https://voymedia.com/ Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: https://www.facebook.com/ecwid Instagram: https://www.instagram.com/ecwid/ Youtube: https://www.youtube.com/user/EcwidTeam Twitter: https://twitter.com/ecwid Pinterest: https://www.pinterest.com/ecwid/ J...2021-02-0532 min
The Ecwid E-commerce ShowThe Rise of The Micro BrandsNorm Farrar aka “The Bearded Guy", is the founder of Micro Brands, as well as, being the owner AMZ Club and PRReach. Norm has over 25 years experience in sourcing, branding, and development, and he shares this experience on his podcast “Lunch with Norm” Norm has helped a variety of brands to sell 1 millions plus a month in sales. We look forward to hearing how we can exceed beyond Amazon. https://lunchwithnorm.com/about/ Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Soc...2021-01-2242 min
The Ecwid E-commerce ShowCould I Interest You in Some Free Traffic? Google Shopping Tips from KlikenJesse and Rich are joined by Ricardo Lasa CEO of Kliken. https://www.kliken.com/ They encourage you to take advantage of the Google Shopping Engine. How can you turn down Free Traffic? Ricardo explains some of the steps that can get you started with your integration. Ricardo also discusses how Kliken can offer you a more automated, headache free experience. Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: https://www.facebook.com/ecwid Instagram: https://w...2020-11-2741 min
The Ecwid E-commerce ShowHoliday Success Plan: An Early Gift for MerchantsJesse and Rich are joined by a new member of the Ecwid team, Josh Berkstresser, head of Education Strategy They discuss the new Holiday Success Plan, which Ecwid is rolling out as an Pre-Holiday gift for it's Merchants. Are you ready for Black Friday? Are you making the most of the current surge in online commerce? The team encourages you to make your Black Friday plan, and start marketing it yesterday. Set your goals high, promote across channels, and have your calendar, drive your actions. And, find out how to unleash the power of the Gift Card.2020-11-1351 min
The Ecwid E-commerce ShowOnline Sales Revitalize Real World TownsToday's guest is Brian Carver, CEO of www.atlas46.com Atlas 46 provides unique, quality, American made products to several industries. The core products are tool belt vests, popular with construction workers, mechanics and off-road enthusiasts. After tiring of software, Brian took over this business which his father had recently launched, and grew it to a multi location business with 200 employees. Atlas 46's greatest growth came after Brian move the sales focus on-line. Sales grew 117% year-over-year. Learn from his experience of building a growing, profitable ecommerce business. Brian uses Ecwid because of...2020-11-0652 min
The Ecwid E-commerce ShowToday is the Day to Double Down on your AdvertisingToday’s guest is Traci Reuter, founder/CEO of Divine Social and co-host of The Social Media Marketing Happy Hour podcast. Divine Social has a passion for supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. 2020-10-2353 min
The Ecwid E-commerce ShowEmail Marketing - Full integration with Mailchimp is hereOne of the easiest, most profitable and overlooked marketing options is email Jesse and Richie are joined today by Eddie Standerfer - Lifecycle Marketing Director and Email Marketing Guru at Ecwid. Ecwid now has a complete integration with one of the most powerful and easy to use email marketing platforms in the world, Mailchimp! A few months back Tim and Jesse did a pod on the Ecwid native Automated Email capability. This is still relevant and worthwhile to use the native email functionality. Today we will focus on the MailChimp integration. Gr...2020-09-1840 min
The Ecwid E-commerce ShowHeroism has many Faces - Ultimate 5 SquadWe are well into the COVID world, and we are going strong, finding great people and doing great things every day. On today's episode we talk to a fascinating Ecwid merchant, doing wonderful things in troubled times. And we are proud to discover he listens to this show and our tips actually helped him out! Our guest is RJ Rise - Creator of the Ultimate 5 Squad. RJ shares with us the inspiration for this graphic novel, and the impact he hopes it has. RJ talks about the business he...2020-08-2847 min
The Ecwid E-commerce ShowLeveraging the Power of AmazonSince this is the Ecwid E-commerce show, if you're listening to this podcast right now you probably either have your own Ecwid store or about to start one. On this show we're always covering ways to improve your store, drive traffic, advertise and other various ways to get more sales. We usually talk to people who are websites first and then go to marketplaces to expand their reach. At Ecwid we obviously believe in having your own e-commerce store. We also believe there is an opportunity in taking advantage of the scale of Amazon. 2020-08-141h 00
The Ecwid E-commerce ShowWinning at Facebook AdvertisingSo you've always wanted to get started on Facebook advertising but, you thought you didn’t have the equipment, it would take too long, or it cost too much money to create and promote. In this episode Dennis Yu & Kieran O'Brien will tell us how to get started with Facebook ads fast and easy. You will hear how, with only your phone, you can create the beginning of a Facebook ad campaign, in as little as one minute. Just when you thought that was too good to be true you hear how you can start to promote th...2020-07-3158 min
The Ecwid E-commerce ShowRecognizing Multiple Ways You Can Make Money with an Online StoreRecognizing Multiple Ways You Can Make Money with an Online Store On today's show Jesse & RichE sit down with Joe and Mike Brusca from https://www.buildassetsonline.com/ They've built niche sites, flipped websites and teach SEO and content creation techniques. They've succeeded at multiple different business models including Amazon FBA, Kindle publishing, and e-commerce websites. They own a sellable online portfolio which consists of over 10 different businesses. They're still expanding their current holdings along with buying and selling new businesses online. All of this means...2020-07-1043 min