Shows
Marketplace JungleThe Bare Necessities - Building a 6 Figure D2C Brand from Scratch without Amazon - with Lucy Jeffrey from Bare KindToday’s guest doesn’t yet sell on Amazon. Nor does she have a team of marketplace experts at her side. In fact, until fairly recently, she was still working at HSBC while getting her first foray into eCommerce up and running, and it’s this fresh perspective into D2C eCommerce along with an impressive work ethic which has helped her to turn an idea for doing some good in the world into a 6 figure eCommerce business.
Lucy Jeffrey is the founder of Bare Kind; an ethical socks company which dedicates 10% of all profits to various animal...
2023-08-0336 min
Marketplace JungleChoosing a Shop System to Complement Your Marketplace Business - with James GurdJames Gurd is co-host of the Re:Platform podcast and an experienced consultant in the field of platforming (i.e. switching from one shop system to another). He's helped House of Fraser, Victoria Beckham, Mars, Colgate & more to coordinate their own re-platforming projects, so he's well-positioned to share his tips, tricks & advice to help you figure out which shop technology is best suited to complement your marketplace business.Whether you're just getting started with shop number 1, or looking to upgrade as your business scales, James has tips to help you understand which questions you should be asking to f...
2023-07-2048 minMarketplace JungleInternational Expansion (Without Amazon) - Solving The Hurdles of Cross-Border Selling - with Andy Cooper from Global eCommerce ExpertsBeing able to reach buyers outside of your home country is one of the major reasons for selling on marketplaces. Amazon offers many solutions to help sellers test out new markets, but by taking a few extra steps to overcome these hurdles yourself, you'll open up a world of new potential sales channels - and that's the purpose of this podcast; to explore the marketplace opportunities beyond Amazon, and what steps are necessary for you to build a successful marketplace business rather than just an Amazon business reliant on FBA. Today's guest is Andy Cooper, head...
2023-06-2840 minMarketplace JungleHow a 9-Figure DTC Brand Evaluates Marketplaces Beyond Amazon - with Jamie Roller from Dr. SquatchWe spend a lot of time here talking about why it’s important to diversify to marketplaces beyond Amazon, but in this episode, we’re going to explore some of the barriers that a successful Amazon seller can face when it comes to expanding into new channels - for example: will this new channel or these new channels generate enough revenue that it is worth my time to sell there, or am I better off putting that time into growing my established Amazon business.Today’s guest is Jamie Roller - Associate Director of Growth Channels at Dr. Squatc...
2023-06-2141 minMarketplace JungleThe Richest of Insights: Tackling the Marketplace Game with Matthew FergusonMatthew Ferguson is Co-Founder & Director of Services at Rich Insight, a specialised marketplace agency which helps brands and retailers of all sizes with the day-to-day operations and management of multiple marketplaces.In-house vs agency is always a big topic for marketplace sellers and opting for the latter often leaves sellers with a bad taste. There’s no end of agencies and consultants who claim to offer marketplace expertise only to find out later that they’re only familiar with Amazon, or only with managing PPC campaigns or highly focussed on private label sellers. But for traditional retailers or grow...
2023-06-0741 minMarketplace JungleBedknobs and Broomsticks - How One of Britain's Oldest Manufacturers Uses Marketplaces to Stay Relevant in the 21st Century - with Andrew Steel from Charles BentleyToday’s guest is Andrew Steel - Company Director at Charles Bentley, who have been manufacturing products for 6 generations. Charles Bentley started off by manufacturing brooms and brushes, enabling the biggest names in the UK to offer private-label products across multiple ranges. In the early 2000’s, they began exploring the possibilities of D2C and managed to succeed here without losing their B2B customers. They’ve now been selling on marketplaces for over 18 years and are regularly adding new Amazon channels to their portfolio.In this episode, expect to learn:How Andrew evaluates which new market...
2023-05-2447 minMarketplace JungleMeet the Marketplace: OnBuy - Europe's Fastest Growing eCommerce Business - with Cas PatonCas Paton is CEO at OnBuy. OnBuy was recently ranked by the Financial Times as the fastest-growing eCommerce business in Europe, and they're not even active outside of the UK (yet).In this latest 'Meet the Marketplace' episode, we get a peak behind the scenes at OnBuy and learn just what makes them tick, how Cas measures success and why you as a seller should be looking to partner with OnBuy to grow your business in the UK.If you're interested in selling on OnBuy, reach out to Jesse on LinkedIn to find out how eCommeleon...
2023-05-1747 minMarketplace JungleMeet the Marketplace: Allegro - Unlocking the Potential of eCommerce in Poland and Beyond - with Shakhil ShahIn the latest ‘Meet the Marketplace’ format, our guest today is Shakhil Shah from Allegro, the number one marketplace in Poland and the biggest marketplace of European origin.In the shadow of its neighbour, Germany, it can be easy to overlook Poland as a viable expansion opportunity, but for many marketplace sellers, few marketplaces offer as much potential as Allegro.In this episode, expect to learn all about eCommerce in Poland and how Allegro can help you take advantage of this growing market, how Allegro plans to expand beyond Poland into neighbouring Czecia and how Shak sees...
2023-05-1042 minMarketplace JungleDaily Deals Sites & Branded Promotions: Harmful to your Brand, or Your Next Best Trick? With Ben Helyar from NetRev (GoGroopie & MightyDeals)Today’s guest is Ben Helyar. Ben is General Manager at NetRev which is an umbrella group comprising of multiple daily-deals sites as well as a digital agency. Ben’s team works with brands to help them gain exposure through highly targeted marketing campaigns to their database of over 30 million shoppers in the UK & Ireland.In this episode, expect to learn:Why Daily Deals sites are a great option for expanding your brand and are about more than just clearing old stockHow you can use daily deal sites as a tool to help you expand internationallyWhat deve...
2023-05-0348 minMarketplace JungleBuilding the "Zalando" for the Furniture Industry: Connox Marketplace - With Tobias RöbigConnox is a €100m+/year business which operates across 7 European countries - primarily Germany. In the last few years, most online retailers with that level of turnover have explored the possibility of opening their doors to third-party retailers by becoming a marketplace, so what makes Connox special?Furniture is notoriously hard to sell online. The logistics, the marketing & the price point are all factors which have kept successful furniture sellers from expanding via marketplaces... until now.Tobias Röbig helped build both the OTTO & AboutYou marketplaces before pivoting to HeyConnect - a full-service agency part of the...
2023-04-2645 minMarketplace JungleFrom Coast Guard to Crazy Stamp Lady - A Lifetime's Experience in Marketplaces - with Mark GrayMark Gray has has built his entire career around the world of marketplaces; from a side hustle operating under alias as ‘crazy stamp lady’ on eBay while working in the US Coastguard, to helping expand ChannelAdvisor’s operations from the UK to Australia, and leading the development of some of the APAC regions biggest marketplaces; Mark Gray has a multi-faceted insight into the world of marketplaces and it’s a real privilege to be able to bring him onto the show.In this episode, expect to learn: How to negotiate the best rates when selling on non-Amazon marketplacesActionable steps to help yo...
2023-04-1933 minMarketplace JungleIf It's Good Enough for the Queen, it's Good Enough for Sony, Brita & Rab - with Eddie Latham from Majority Audio & Velocity CommerceToday’s guest began his marketplace journey on the playground; selling secondhand phones to supplement his pocket money. More than 20 years later, Eddie Latham is now using marketplaces at scale as a way to enable international expansion both for his own business, Majority Audio, and for clients of his agency Velocity Commerce. Majority Audio recently won the Queen’s Award for International Trade and Velocity helps companies such as Rab Clothing, Brita & Sony to manage their own marketplace presence. In this episode, expect to learn: Eddie’s thoughts on the increasing number of marketplaces available to sellersWhat barriers face marketpl...
2023-04-1244 minMarketplace JungleTo Be, or Not to Be: Evaluating The Pros & Cons of Becoming a Marketplace - with Jason Wyatt from MarketplacerJason Wyatt is Co-Founder of Marketplacer – an Australian technology company which enables established retail businesses to open their doors to third-party sellers by becoming a marketplace. For the European listeners among you, Bike Exchange is one of their customers who you might recognise – Jason’s first company in fact, but in Australia, where there are now more than 40 notable marketplaces, Marketplacer has helped some of the country's biggest names, including Chemist Warehouse, Woolworths, Myer and more to leverage this new business model.In this episode, expect to learn:How Lance Armstrong winning the Tour De France inspir...
2023-04-0536 minMarketplace JungleThe Tools of the Trade: How Stanley Black & Decker Tackle Marketplaces - with Dean McElwee, Director of Global eCommerce CollaborationToday’s guest has walked the halls of some of the world’s biggest companies; from Coca-Cola to Kellogs, to Nestle and Mastercard, Dean McElwee is now the Director of Global eCommerce collaboration at Stanley Black & Decker. Expect to learn: How much of your time you should spend focussing on marketplacesHow to ensure your presence on marketplaces aligns with the rest of your brand messagingWhen and why brands should take back control from their retail customersHow to decide which products are right for which channels And much more…For an eCommerce business looking to succeed on Amazon, there are...
2023-03-2959 minMarketplace JungleMarketplaces Beyond Amazon: Why, Why Not, How and When? - with Chris Dawson from ChannelX (a.k.a. Tamebay)Chris Dawson is the founder of the UK’s top marketplace news resource – ChannelX, formerly known as Tamebay.Chris started his eCommerce journey selling on eBay as a way to make ends meet and quickly became so successful that his blog became known as the go-to place for all tips & resources for succeeding on marketplaces.In this episode, expect to learn: How Chris’s early days of selling on eBay led to him founding one of the biggest blogs for marketplace sellers in the worldHow to protect your business from the sudden loss of a marketplace channel – whether through an account...
2023-03-2251 minMarketplace JungleMeet the Marketplace - Limango - with Lennard KressinLennard Kressin is Director of the Limango Marketplace; a member's-only shopping club experience from Germany which boasts exclusive deals on curated brands for their target market - young mothers and their families.In this episode, expect to learn:Why Limango is a great expansion option for your brand within the German marketHow Limango has grown from a Groupon-clone to a 9-figure marketplace and one of Germany’s top shopping destinations for young mothersHow Limango helps brands to succeed on their marketplace with a variety of promotional campaigns throughout the yearAnd much more… eCom...
2023-03-1534 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE196: Efficient, Commerce Critical Product Data Optimisation Across Digital Channels - Jesse Wragg, eCommeleon - THE ECOMMERCE EDGE Podcast - 09 March 2023Jesse is the Co-Founder & MD of eCommeleon - https://www.ecommeleon.com
eCommeleon is a SaaS based eCommerce & omnichannel optimisation and listing platform
You can think of eCommeleon as an omnichannel tool and lightweight PIM rolled into one
eCommeleon makes it easy for merchants to list their products across Marketplaces, Shopping Comparison sites, Social Platforms and even across multiple regional eCommerce sites with product data being uniquely optimised per channel/region/market
In this episode, Jason and Jesse discuss the explosion in digital channels in recent years and how brands can start to manage these channels in a smarter, more...
2023-03-0946 minMarketplace JungleAdding a D2C Arm to a B2B Business (Before it was Cool) with Ken KlineKen Kline is the founder & CEO at VHC Brands from Kansas USA. Traditionally a wholesale business, selling to all the major names in the US, Ken saw the opportunities of D2C before it was trending and diversified his business across marketplaces – both B2B & B2C, before setting up a new business to really leverage the direct-to-consumer opportunity.In this episode, expect to learn:- How a ‘single source of truth’ for product data can help scale your business- How to sell D2C without upsetting your B2B customers- The difference a smooth logistics operation makesIf yo...
2023-03-081h 17Marketplace JungleMeet the Marketplace: Fruugo - with Fruugo CEO Tony PreedyAt eCommeleon, we often recommend to our clients that they can use marketplaces as a toe-in-the-water approach when evaluating new markets; marketplaces are a great tool for enabling international expansion. Fruugo is an international first marketplace which enables true cross-border expansion by showcasing your products in 40+ countries. With a heavy focus on SEM, Fruugo ensures that buyers around the world can find your products; you just have to be able to get the item there.Tony Preedy is CEO of Fruugo, and former Director of Marketing and International Development at Lakeland.If you'd like t...
2023-03-0146 minMarketplace Jungle100+ Marketplaces: How the Berlin Brands Group Expands Brands Beyond Amazon Following an Acquisition - with Malte KarstanMalte Karstan is currently head of acquisition at the Berlin Brands Group, one of Europe's largest aggregators. But that’s just the latest step in an eCommerce, career spanning almost as long as I’ve been alive.If it’s a marketplace, the odds are that Malte has probably sold on it, worked with them, consulted with them or helped brands figure out how to sell there. As such, the breadth and depth of his marketplace expertise, particularly in using marketplaces as a tool for international expansion is incredible. In this episode, expect to learn:How Berlin...
2023-02-2242 minMarketplace JungleHow Many Marketplaces Do You Need to Sell on to Reduce Amazon's Slice of the Pie to 40%? with Shahin SackiShah Sacki works with some of the top brands in the world to help them tackle every step of the marketplace process. Loreal, Mattel, Castrol, Unilever & Henkel all work with Rex Brown for their UK marketplace presence. Shah, Managing Director at Rex Brown has led the team from their days as a Groupon-focussed business to a point where they now manage 50 eBay stores and are active on almost every relevant marketplace. In this episode, expect to learn:How & why Rex Brown sacrificed valuable warehouse space to set up multiple studios for TikTok liveHow to build a marketplace business where Amazon onl...
2023-02-1543 minMarketplace JungleFiguring Out if Marketplaces Should Play a Role in your Business with Chloe ThomasChloe Thomas is an author and host of the eCommerce Masterplan & Keep Optimising podcasts.In this episode, expect to learn:- What role marketplaces can play in your eCommerce business- Why it makes sense to build a relationship with the team at non-Amazon marketplaces- How & why marketplaces attempt to win you as a partner- And much more….For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.But what about marketplaces beyond Amazon?In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more...
2023-02-0732 minMarketplace JungleBuilding a Marketplace Dream-Team with Andy DaviesAndy Davies is the founder of Nurture Talent and has been working with Europe's leading FMCG brands and brand aggregators to help them secure the best of the best to work in their eCommerce & marketplace teams. In this episode, you can expect to learn:- What the big players are learning from marketplace-first brands- Who should you hire first if you want to transform your marketplace business into a b2b business- Why your Amazon expert might not be the best person to help you expand to new marketplaces- Which roles to have in-house and which you can outsource- ...
2023-02-0133 minMarketplace JungleThe Evolution of eCommerce with Jason GreenwoodJason Greenwood has been living in New Zealand since the earliest days of eCommerce and after building up his own eCommerce business from scratch, he's been working with B2B & D2C brands alike to help them capitalise on the eCommerce opportunity.In this episode, we covered;Jason's experiences from the early days of eCommerceHow an eccentric start-up from Wellington kept eBay at bayWhy Facebook Marketplace is still one to watchHow you can expand your business to the ANZ regionHow B2C brands & retailers can benefit from B2B marketplacesFollow Jason on LinkedInCheck out...
2023-01-3159 minMarketplace JungleThe Godfather of Seller Central - Stefan HaneyIn a slight deviation from our usual theme, today's topic is Amazon.From 2003 until 2019, Stefan Haney lived & breathed Amazon. He was integral in the development of many of the most important tools used by Amazon sellers today and in this episode he shares why Amazon works the way it does.In this episode, expect to hear:- How Stefan thinks the Amazon algorithm will react to listings created with ChatGPT- How Amazon benchmarks itself against other marketplaces- How you can use Amazon as a tool to help you expand to non-Amazon marketplaces
2023-01-3153 minMarketplace JungleExploring the European Marketplace Landscape with Valerie DichtlAfter working at Amazon as a vendor manager, Valerie Dichtl, unhappy with internal pressure to constantly renegotiate deals with the brands she was working on, switched to the other side of the table and helped a German fashion brand take on marketplaces properly for the first. She has since become renowned in the German fashion industry as one of the leading experts for all things marketplaces.Founder of Marketplace Uni, Valerie teaches would-be Marketplace managers how to get their brands onto the top marketplaces in Europe. She works with sports & fashion brands to help them ensure that their...
2023-01-3145 minMarketplace JungleWelcome to the (Marketplace) JungleFor an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.But what about marketplaces beyond Amazon?In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.Expect to learn:Which marketplaces exist beyond Amazon, around the worldWhich marketplaces are worthwhile for your categoryHow you can expand to new marketplaces beyond AmazonHow to turn your Amazon business into a marketplace business Marketplace Jungle is brought to you by eCommeleon, your P...
2023-01-2708 min
Keep OptimisingMarketplaces: Using niche marketplaces to grow new customer acquisitionJesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo****
Get all the links and resources we mention & jo...
2022-09-0736 min
eCommerce PodcastShould You Sell On Multiple Online Marketplaces? | Jesse WraggIs selling on multiple online marketplaces the right strategy for your business?These days, it seems like everyone is selling their products on multiple online marketplaces. But is that really the best strategy for your business? In this episode, Jesse breaks down the pros and cons of selling on multiple online marketplaces and understand what it takes to successfully sell on multiple marketplaces. ABOUT JESSEJesse is Co-Founder & Managing Director at eCommeleon. He helps online retailers and D2C brands to navigate the eCommerce jungle. With a particular focus on marketplaces and international ex...
2022-07-2150 min
Online Seller UK - Podcasts for Amazon SellersMarketplaces beyond Amazon | Episode #64 Online Seller UK Podcast with Jesse from eCommeleonIt is very common for sellers to depend on Amazon as their primary source of sales. Unfortunately, many sellers are stuck in this position and put all their effort into this one channel and side away from other channels like eBay and Walmart.
Then inevitable happens - Amazon suspension, losing the business altogether.
eCommeleon is helping sellers realise their potential away from Amazon, and in this podcast, Jesse Wragg, Co-Founder & Managing Director, explains other opportunities for online sellers beyond Amazon.
Key topics:
What are the top non-Amazon marketplaces to consider outside of Ama...
2021-12-1913 min
Startup HustleHow Amazon Selling WorksIn this episode, Andrew goes live with Jesse Wragg, Co-Founder and Managing Director of eCommeleon, discuss how Amazon selling works.
Find Startup Hustle Everywhere:
https://linktr.ee/startuphustle
This episode is sponsored by Full Scale:
https://fullscale.io/
Learn more about eCommeleon:
https://www.ecommeleon.com/
Learn more about Marknology:
https://www.marknology.com/See omnystudio.com/listener for privacy information.
2021-01-2652 min
RETHINK RETAILEP116 - Jesse Wragg, Co-Founder and Managing Director of eCommeleonHow did a simple mismatch of a brand's sneakers and socks disrupt well-paired relationships with its retailers? In this episode, we're joined by Jesse Wragg, an ex-real estate agent turned agency leader turned VC-backed entrepreneur.
You'll hear how brands and retailers are approaching marketplaces, strategic insight for the now and predictions for the future of commerce. When he's not running a business helping retailers with marketplaces, you can find Jesse renovating a Ford Transit planning future world explorations.
Hosted by Julia Raymond
Written and produced by Gabriella Bock
Edited by Trenton Waller
2020-12-0125 min
RETHINK RETAILRetail Rundown - Nov 9, 2020 - with Jesse Wragg and Melodie van der BaanNo time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail.
November 9, 2020: Primark remains firm on brick-and-mortar,
Walmart ditches the robots, Amazon enters the Nordic market.
Hosted by Julia Raymond
Written and produced by Gabriella Bock
Edited by Trenton Waller
2020-11-0928 min