Shows
Uncomplicated Marketing#107 Marketing for Sales SuccessMarketing is one of those things companies think they’re doing right, but often approach through more tactics, more tools, and more activity instead of alignment, clarity, and systems that actually drive revenue.In this episode of Uncomplicate It, I sit down with Jessica Fewless, ABM pioneer and author, to talk about what it really takes to move from disconnected marketing efforts to a strategy that actually works. Jessica shares how decades in marketing shaped her perspective on what’s broken today, from the early days of spreadsheets and lead handoffs to the evolution of accou...
2026-04-2240 min
Revenue RewiredEp 52: ABM Is Not a Strategy. It Is a Fight. w/ Guest Jessica FewlessYou have been doing account-based marketing for years. You might not have been doing ABM at all.In this episode of Revenue Rewired, Sarah Shepard sits down with Jessica Fewless, co-author of Account-Based Marketing and one of the architects who helped build the ABM category from the ground up, to cut through a decade of confusion about what ABM actually is and why most companies are still getting it wrong. Jessica has trained more than 10,000 marketers on ABM principles, watched hundreds of programs succeed and fail, and has the kind of earned credibility that comes from living...
2026-03-1943 min
Attribution NationGood Demand Gen Wins: Jessica Fewless on ABM, Buying Groups, and MeasurementJessica Fewless was in the room when ABM went from niche idea to mainstream playbook, and her take in 2026 might surprise you: one-to-many ABM should just be demand gen. In this episode, Jessica and Drew unpack what ABM fixed (bad habits, lead-chasing, misalignment) and where teams still go wrong today, especially when they hand sales an "MQA" and expect reps to magically find the buying committee. You'll hear how she thinks about buying groups, leading indicators like intent + website engagement, and the red/yellow/green model for account readiness that helps teams balance short-term pipeline needs with...
2026-03-1852 min
Some GoodnessEpisode 45: MarTech in the Age of AIMost B2B marketing teams are sitting on a bloated tech stack they can't justify. Tools bought to fix strategy problems. Duplicate capabilities nobody audited. AI features bolted onto legacy products that were already underperforming.Jessica Fewless has seen it from the inside. As an early architect of account-based marketing and now as a partner at Inverter, she's helped operators untangle exactly this mess.In this conversation with host Richard Ellis, she gets specific about what separates teams that get ROI from their MarTech from teams that just keep buying. How to evaluate tools when...
2026-02-2527 min
Deep Dive into Agile MarketingJessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)
In this episode of Deep Dive into Agile Marketing,
John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably. Learn more about your ad choices. Visit megaphone.fm/adchoices
2026-02-1124 min
Delivering Marketing JoyDelivering Marketing Joy Episode 585 - Understanding the Sales and Marketing DivideIn this week's episode of delivering #marketingjoy Jessica Fewless joins the show to discuss understanding the sales and marketing divide, the evolution of account-based marketing, identifying target customers effectively, and implementing account-based marketing strategies. Watch now!
2026-02-0414 min
Some GoodnessEpisode 42: Did ABM Fail?In this episode of 'Some Goodness,' we explore the evolution of account-based marketing (ABM) with Jessica Fewless, VP of Marketing at Inverta and an original architect of modern ABM. The discussion delves into the challenges and missteps in ABM implementation over the last decade, highlighting how marketing discipline, not ABM itself, needs improvement. Jessica provides insights into the need for alignment between sales and marketing, the importance of understanding and targeting the Ideal Customer Profile (ICP), and how AI and technology can enhance ABM strategies. She emphasizes the importance of getting back to marketing fundamentals and the need...
2026-01-1428 min
ABM Done Right - A Personal ABM PodcastChallenging Demandbase's CEO on His Thoughts on Buyer Group MarketingSend us Fan MailA couple of months ago, Gabe Rogl, the CEO of Demandbase, posted:BGM, or Buying Group Marketing, is the new ABM. Yes, ABM was named wrong in the first place. It should have been account-based go-to market, or account-based experience. But it's because it's just not a marketing thing. And yes, it's still foundational for businesses that market complex solutions with long sales cycles, but there's been a clear evolution the last 15 years that's led us to the criticality of buying groups. It started around 2010, when th...
2025-09-0945 min
Ops CastWill MQAs Replace MQLs? with Andrea Frazier and Jessica FewlessText us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs).In this episode, you’ll learn:Why the traditional MQL model may be falling short and where MQAs step in.How to realign marketing and sales around shared intent signals.Common pitfalls wh...
2025-08-1851 min
The RevRoomAvoid the YAWNS 🥱: Creative That Gets Noticed And Gets ResultsMost B2B marketing budgets are flat or shrinking, forcing teams to make tough decisions about where to invest. This episode challenges conventional thinking by arguing that creative excellence isn't a luxury line item but a strategic necessity. Through the lens of Inverta's partnership with creative agency Fenwick, we'll explore how thoughtful, problem-focused creative can transform marketing effectiveness even with limited resources.Chris Gillespie - CEO and Creative Director at Fenwick (https://www.fenwick.media/) LinkedIn Profile https://www.linkedin.com/in/christophermatthewgillespie/ Jessica Fewless - Sr. Di...
2025-05-2252 min
Scrappy ABMEP. 127 - BUILDING A WINNING ABM PROGRAM! 🎯 Jessica Fewless Shares Strategy & Insights 🚀 Senior Director at InvertaIn this episode of Scrappy ABM, host Mason Cosby talks with Jessica Fewless, Senior Director of Partnerships and Demand Gen at Inverta, about implementing a successful account-based marketing (ABM) program. They discuss determining the right target audience, segmenting that audience, creating appropriate content, and measuring success.Best Moments:(01:24) Determining the right audience for ABM(04:42) Segmenting the audience for targeted outreach(08:45) Developing content for different stages of the buyer's journey(14:38) Determining the best distribution channels for content(16:48) Evaluating existing content for use in ABM programs
2024-12-1927 min
Ops CastLessons Learned from an OG ABM Expert with Jessica Fewless and Andrea FrazierText us your thoughts on the episode or the show!Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misunderstood world of Account-Based Marketing. Jessica brings a rich tapestry of experience from her unique career journey that includes transitioning from sales to marketing, with a notable stint in non-profit organizations. Meanwhile, Andrea shares how her solid background in agricultural economics provided her with the analytical prowess essential for...
2024-09-2353 min
Howdy PartnersEpisode 74: Reactive Partner Marketers Are Salary Wasted - Jessica FewlessJessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketing.Takeaways:Partner marketing often gets a bad reputation within marketing teams and organizations, but Nearbound ABM offers an opportunity to leverage partner ecosystems and expand influence with prospects and customers.Partner marketers should sit within the demand gen team and be senior-level professionals who can negotiate within...
2024-05-3030 min
Nearbound Marketing8 Steps to Execute Nearbound ABMIn this episode, Logan speaks with Jessica Fewless with Inverta about:What is Nearbound ABM?How is it different from "standard" ABM strategy?Why is Nearbound ABM important right now?The 8 steps to execute a Nearbound ABM strategy this yearTo see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this conversation & want easily search through past episodes, check out:LoganLyles.com------...
2024-01-1246 min
The Strand Review of BooksAccount-Based Marketing, with the author, Jessica FewlessAuthor Jessica Fewless talks about her book Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue. If you'd like the skinny on ABM in less than ten minutes, listen to Jessica's sharp observations. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Account-Based-Marketing-Target-Companies-Revenue/dp/1119572002/ Hosted on Acast. See acast.com/privacy for more information.
2023-05-0909 min
B2B GrowthEvery Book on ABM Compared (I Read Them All)In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who.
Here's the list of the books reviewed:
B2B is ABM by Sangram Vajre
Account-Based Marketing for Dummies by Sangram Vajre
Practitioners Guide to Account-Based Marketing by Bev Burgess
Account-Based Marketing by Chris Golec, Peter Isaacson, Jessica Fewless
Buyer Based Marketing by Matthew Kraska
No Forms, No Spam, No Cold Calls by Latane Conant
The Book on Account-Based Marketing by Bassem Hamdy
Unleash Possible by Samantha Stone
Content-Based Networking...
2021-02-2823 min
Megadeals PodcastHow to work with Account Based Marketing to grow your revenue with Jessica FewlessWhen Jessica Fewless started investigating B2B marketing technologies she came across the company Demandbase who was focused on Account Based Marketing. This became a shift for Jessica’s career and from that day she knew that she wanted to work at Demandbase. Said and done, she has been the VP of Customer Experience at Demandbase among other things as the author of Account-Based Marketing (2019), speaker, and ABM strategist. In this episode, we discuss what ABM is and how companies can apply different ABM tactics by taking part in some practical thoughts and experiences of Jessica’s career.
2020-10-2952 min
The Hard Corps Marketing ShowThe Prophet of Profit - Jessica Fewless - Hard Corps Marketing Show #176Account Based Marketing has gained momentum with business to business companies, but how do we utilize accounts that fit our ideal customer profile to create the most impact?
A Marketing Leader, Author of Account-Based Marketing, Speaker, Evangelist, ABM Strategist, Jessica Fewless, discusses how to refine your ideal customer profile and personalize marketing to them.
Takeaways:
Intent should inform your strategy. Once you come up with the ideal customer profile, use intent to figure out who is in the market now in order to find out which accounts to f...
2020-07-301h 23
Go Beyond Fundraising: The Podcast for NonprofitsConnecting the Dots Between For-Profit and Nonprofit MarketingOn today's episode Jessica Fewless, VP of Customer Experience at Demandbase, talks to us about the hot new trend on the marketing frontier: Account Based Marketing(ABM).
How can it be applied to the fundraising world? How have other organizations been successful with ABM? Tune in to learn more about correlations between the nonprofit marketing world and for-profit marketing practices.
2019-09-0323 min
Sales Pipeline RadioIt takes 6.8 Buyers to get a decision made.
In this replay, we are very excited to talk with Jessica Fewless who joins us from DemandBase. We are going to be talking about the increased complexity of selling into B2B marketing; into B2B targets; the fact that the buying committee internally is getting larger, more complex. More than just picking off the right targets and speaking more precisely to the right people, organizing consensus inside of an organization to help increase sort of focus and velocity is what Matt thinks is a key part of ABM as well. He asked Jessica to talk a litt...
2017-07-1925 min
The Partner Channel PodcastA Partner Marketer is a Demand Generation MarketerJessica Fewless, Vice President, ABM Strategy and Field Marketing at Demandbase, joins me, Jen Spencer to discuss partner matchmaking, the role of partner marketing, enabling partners by focusing on their customers, and more on this episode of The Allbound Podcast. Jen: Hi and welcome to The Allbound Podcast. I'm Jen Spencer and today I am joined by Jessica Fewless, Senior Director of Field and Partner Marketing at Demandbase. Welcome, Jessica. Jessica: Thanks for having me, Jen. Jen: Well, it's so good to have you and, you know, before we really dig into your job I'd love to...
2017-05-2327 minSales Pipeline RadioSelling ABM Internally with Jessica FewlessThe buying committee internally is getting larger and more complex. We are talking about account based marketing and strategies to get into the fold of these more complex groups of decision makers.
What is Account Based Marketing to you?
Jessica says, "Account Based Marketing (ABM) is really understanding who is your target audience and building a marketing mix around going after that target audience. And, along the way, building your sales force in the mix so you can align the sales messages with the marketing strategy. THis helps them close more deals, faster and with...
2016-12-1425 min