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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies34. Staying Productive in Your eCommerce Business This SummerAs a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your Shopify or Etsy store, have a marketing strategy and you have the drive to execute it but it's hard to find the time over the summer. You also know that the summer months are notoriously slow for online sales and want to know how to prioritize your marketing efforts this summer.This episode of Marketing for eCommerce Momprenuers is the episode fo...2025-06-2617 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies33. The Book Club Every Mom in Business NeedsToday's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club! Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn the ins and outs of marketing, building a community and also reading something fun each month. This month's book club picks: DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russ...2025-06-1216 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies32. Get More Email Subscribers: 5 Steps to Updating Your Opt-InAre you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale? When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh. During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps to giving your opt-in a refresh and boost your email list.If you've asked yourself: How do I get more email signups? What can I do to increase my email list? What's the b...2025-06-0510 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies31. 7 Steps to Actually Finding Your Ideal Customer OnlineDo you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there!Then this is the episode for you!Jessica dives into the 7 steps you need to take to really find and connect to your ideal customer online. She's sharing why it's important and exactly how to do it so you can start finding your ideal customer and start getting more sales. After listening to this episode, y...2025-05-2921 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales)If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know subject lines that get opened, then this is the episode for you. Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the subject line alone. That means your subject line can literally make or break a sale.After listening to this episode of Marketing for eCommerce Mompreneurs, you'll understand: Why subject lin...2025-05-2218 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies29. Building an Instagram Strategy to Bring You SalesAre you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out?Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the ins and outs of building an Instagram strategy that converts. Give this episode a listen if you're ready to learn:Learn what's currently converting on InstagramHow to find your messaging to speak directly to your i...2025-05-1529 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies28. Slow Down & Find Joy: How Moms Can Thrive in Life and BusinessAre you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list. Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing her life as a mom & business owner. She focuses on finding joy in the simple things, slowing down and living a life intentionally. In this episode, we'll cover: How to find joy in the every day of...2025-05-0823 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online StoreAre you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month? What if you could go into the summer months feeling prepared, knowing how to cope without panicking and a clear understanding of what to focus on instead? You'll learn everything and more in this episode of Marketing for eCommerce Mompreneurs.After listening to this episode, you'll finally have answers to these questions:How do I prepare my online store for slow sales this s...2025-05-0118 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce MomsAre you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with a clear direction, knowing if the timing is right and the first steps to take. You'll walk away from th...2025-04-2423 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies25. Email Marketing for Beginners: Why You Need an Email List from the BeginningIf you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat.After listening to this episode, you'll finally have answers to:...2025-04-1721 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies24. How to Launch an eCommerce Business as a MomAre you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start?If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you. In today's episode, Jessica dives into the 4 steps you actually need to take when launching an eCommerce business, the mindset shift that will help you finally start and how to o...2025-04-1022 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your BusinessIf you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to franchise owner to eCommerce brand owner and now creative agency owner, all while raising her son. If you've ever wondered: Should I start an online business? How to balance motherhood and...2025-04-0345 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies22. How to Stay Consistent with Marketing When Life Gets BusyAre you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family?Then this episode is for you!In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out.If you've every asked yourself:How am I going to get everything done?What should I prioritize for my eCommerce marketing?How can I work...2025-03-2725 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies21. 6 Marketing Metrics You Need to Track for Your eCommerce BusinessAre you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this episode, Jessica shares the top 6 marketing metrics you need to be tracking to start seeing higher revenue, more traffic and more repeat customers. After listening to this episode, you'll learn:W...2025-03-2022 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies20. Why Your eCommerce Store Needs Mobile OptimizationAs an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device.But what exactly does mobile optimization mean? And why is it important?In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your text and images for mobile. If you've ever asked yourself:What is mobile-optimization?Why is it important f...2025-03-1318 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce StoreIf you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts!In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening to this episode, you will have the answers to:How to lower your cart abandonment How will reducing your abandoned carts increase your sales Why it's important to reduce your abandoned carts How to improve the customer experience Res...2025-03-0616 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies18. Which Email Platform is the Best for eCommerce StoresAre you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while you sleep thanks to automation tools, segmented lists for targeted messaging and testing abilities to find what's working for you. After listening to this episode, you'll know: Which email plat...2025-02-2720 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies17. How to Increase eCommerce Sales with Organic TrafficDo you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. If you're not sure where to start when it comes to search engine optimization, then this is the episode for you. Jessica dives into keywords, where to put them, how to incorporate SEO into your social media and more! Listen to this episode if you've ever found yourself asking: How...2025-02-2022 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies16. How to Save 60 Hours Per Week on Your eCommerce MarketingAre you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month!In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing. Listen to this episode if you've ever found yourself, Overwhelmed with marketing tasksFrustrated that your marketing seems to fall flat Wishing you could spend more time on your business instead of in your businessLooking to work more efficientlyCraving more time with family Re...2025-02-1326 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies15. How to Use Email Marketing to Drive SalesAre you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales. If you're ready to learn how email marketing can transform your online business, how you can automat sales and generate an email list that doesn't depend on social media followers, then you should definitely listen to this ep...2025-02-0620 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies14. Start Your eCommerce Business Quickly & Easily on THIS PlatformAre you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business. If you're ready to make your dream a reality and hear actionable tips to start building your eCommerce business, then today's episode is for you. Listen to...2025-01-3023 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies13. 5 Secrets to Do NOW to Build a Successful eCommerce StoreAre you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success.In this episode of Marketing for eCommerce Mompreneurs, Jessica Howard gives you 5 specific tasks to complete that will have a major impact on your online store's functionality, improve your finances, build customer...2025-01-2319 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies12. How to Use Upselling to Increase Each Order Volume by Over 15%Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, and why it's important for your business.Jessica highlights what tools and apps will work best for your store, the psychology behind why upsells work and 3 actionable tips to start implementing immediately. 2025-01-1624 min
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies11. Why Every eCommerce Business Needs Marketing FunnelsAre you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business. Jessica highlights how a data-driven marketing funnel boosts sales, retains customers and drives growth. She also walks through the 4 steps needed to implement a marketing funnel. If you’re ready to bring more eyes...2025-01-0920 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies10. How to Plan Your 2025 eCommerce Marketing StrategyAre you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year.After listening to this episode you'll feel:excited to reach your business goalsprepared to create a data-driven marketing strategy confident in your ability to grow your business & motherhood Resources: Download your copy of the eCommerce Marketing Analytics Playbook here.Follow on Instagram: @2pmm...2025-01-0224 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies9. 7 Marketing Metrics Every eCommerce Business Needs to AnalyzeAre you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketing Analytics Playbook, a template where you can easily enter your marketing data, start to see trends and then strategize and optimize your business. To download your copy of the...2024-12-2623 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product DescriptionsAccording to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to writing product descriptions that work. You'll walk away from this episode with actionable tips that will convert you sales. Resources: Episode 7: How to Use Social Proof to I...2024-12-1918 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies7. What is Social Proof and Why Every eCommerce Store Needs ItDid you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business.In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, showcase, and time your social proof for maximum impact.If you're ready to: Build trust Validate your brandReduce purchase hesitation then it's start to start utilizing social proof on your product and landing pages. Resourc...2024-12-1218 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies6. 7 Must-Try Content Strategies for eCommerce Success in 2025Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you.Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expected to grow next year, where it’s most valuable to spend your time & more. You'll walk away knowing: What types of content are worth your time & energy Wh...2024-12-0521 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies5. 5 Strategies to Building Customer Loyalty: The Power of Repeat BuyersDid you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers. So if you find yourself asking: How do I get customers to come back? How can I utilize email marketing to build repeat customers?What's the best way to build brand loyalty?How to i...2024-11-2822 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies4. 9 Pitfalls to Avoid for Your Black Friday Cyber Monday SaleWelcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year.In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer headaches, or setting your Q4 up for success, this episode is packed with tips to help you avoid costly mistakes and come out on top this holiday season.If you...2024-11-2118 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategiesTrailer: Marketing for eCommerce MompreneursWelcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fellow mompreneur and podcaster . I’m a mom of 2 boys who has spent the last 15 years in the marketing industry and the last 6 years in the eCommerce marketing space helping store owners grow their business through data-driven marketing strategies. I am a data nerd who loves to resea...2024-11-1401 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies1. Welcome to Marketing for eCommerce MompreneursAre you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself:Why my store isn’t earning mor...2024-11-1411 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies2. How Analyzing Marketing Data Grows Your eCommerce BusinessReady to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur! Data isn’t just numbers; it’s insight into your customers’ behaviors, preferences, and habits. We discuss how tracking this data can:Help you stand out from the competitionInform your marketing decisions to be more strategic and customer-focusedEliminate guesswork, allowing you to prioritize the content and channels that resonate most with your audienceIf you're ready to s...2024-11-1421 minMarketing for eCommerce Mompreneurs: tips for data-driven marketing strategies3. 5 Proven Strategies for Building a High-Converting Landing PageWhether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement.In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages. Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference betw...2024-11-1418 min
It's 2PM, Now What?Why Your eCommerce Site Needs Landing PagesOn episode 8 of "It's 2PM, Now What?" Jessica explains why every eCommerce store needs landing pages - what they are, why they are important for business growth and converting visitors to sales. Landing pages are individual pages on your website who's sole purpose is to convert someone either to a sale, to sign up for your newsletter or download a freebie. Visitors click on your call to action button from your marketing collateral, like an ad, email or social media post, and are interested in learning more about you and your brand. Landing pages offer higher conversion rates compared...2024-10-1024 min
It's 2PM, Now What?Planning Your Holiday Sale & Comparison Traps On this episode of It's 2PM, Now What? Jessica dives into how an online eCommerce store should plan for their Black Friday Cyber Monday sale. The holiday sales season has the biggest shopping days of the year and if you're a store owner, you need to start planning your sale now. The episode highlights what you should be doing NOW to build your email list, how to plan your offer and what tactics to take on the big day! During the Mom Break, Jessica talks about her latest binge worthy show and why she's unfollowing people...2024-10-0429 min