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I'm FineIconic fashion stylist George Cortina on living through the AIDS epidemic and its enduring impactSend us a message with any of your thoughts, questions and feedback In today’s episode, George Cortina courageously shares his poignant journey through the immense grief of losing friends to the AIDS crisis, which had a profound and lasting impact on his life. Despite the weight of this loss, George has discovered a path forward, grounded in sobriety, service, and an unwavering commitment to his core values. Through his resilience and gratitude, he exemplifies the strength to move beyond tragedy and find meaning and purpose in life.George is currently the Fashion Editor-At-Large at bo...
2024-07-2638 min
The Startup CPG Podcast#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social NatureThis episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Floret. Go to tryfloret.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgI’m so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 million natural shoppers. Because Social Nature has access to so much great data about natural shoppers, we’ve learned a ton here on the show from...
2023-11-1443 minThe Startup CPG Podcast#92 Behind the Dream [Pie] Collaboration of Ben & Jerry’s and Partake Foods with Marlo GiudiceWhen you peruse Ben & Jerry’s ice cream flavors, do you ever think, “What would my flavor be if I were famous?” Maybe that’s just me, but perhaps you dream about your own brand one day collaborating with Ben & Jerry’s? This became a reality for Partake Foods, and when I saw the news, I wanted to know the behind the scenes of how a collaboration like this gets to market. Partake makes inclusive allergy-friendly snacks that give delicious peace of mind to those with dietary restrictions along with “How is this so good?!” enjoyment. Partake’s collaboration with Ben & Jerry...
2023-05-2350 minThe Startup CPG Podcast#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa HarperAre you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discovering them through the Shelfie Awards last year after they won and we did a short minisode with co-founder Delisa Harper last year (that I also recommend listening to) where I loved hearing more about their story. Today I’m so excited that we get a full episode with Delisa to dive into the world of Funky Mello. At Expo West, Delisa and Zach shared Funky Mello as a Backpack Brand at the Alle...
2023-05-1650 min
In With the NewSocial Nature: Driving Discovery and Trial of Emerging CPG BrandsJessica Malach is the VP of Marketing and Insights at Social Nature, a product discovery and trial platform powered by almost 1 million natural shoppers. She leads their United States and Canadian consumer insights and brand partner programs. Jessica began her career in the natural health industry in 2004, leading company growth strategies with senior roles at Alive Publishing Group, Vega marketing team prior to a $550 million USD exit, Bullfrog Power renewable energy company, and Pinto product data and personalization tech provider recently acquired by SPINS. She is passionate about sharing knowledge with the industry and has been a c...
2023-05-1033 minThe Startup CPG Podcast#90 Buyer Series: Earth Fare with Mitch OrlandThis is the first episode in our new buyers series and today we’re joined by Mitch Orland, VP of Merchandising and Procurement at Earth Fare. Earth Fare is a health and wellness supermarket with 20 locations in 8 states in the Southeast US. Mitch has deep food industry experience including being a restaurant owner and former Executive Chef at Earth Fare, and he now manages a 15 person merchandising team at Earth Fare.Listen in as Mitch shares about:How Earth Fare’s product submission process including category reviewsBest practices for engaging with buyers from email content to timi...
2023-05-0949 minThe Startup CPG Podcast#89 Packaging Design and Printing 101 with Kirk & KurttsToday we’re joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wondered what was top of mind for Kirk and Andy as they help brands daily with designing and executing branding and packaging at Kirk’s agency Mind the Font and Andy’s agency Buttermilk Creative. Our goal was some 101 level content around designing and printing packaging for your brand.Listen in as Andy and Kirk share about:Common misconceptions when working on print projects and how the color...
2023-05-0256 minThe Startup CPG Podcast#88 Undaunted Leadership with Hint Founder Kara GoldinToday’s episode is really special - Kara Goldin, the founder of Hint, agreed to come on the show to talk about leadership! Kara founded Hint in 2005 and the company is best known for being the first unsweetened flavored water with no preservatives on the market. She scaled Hint to over 30,000 retail locations and over 150 employees, including growing Hint 40% during 2020. Kara has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, EY’s Entrepreneur of the Year 2017 Northern California, and in 2021 Hint was named one of Inc.’s Best-Led C...
2023-04-2537 minThe Startup CPG Podcast#87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica MalachAt the time of recording, the numbers for the latest food at home index had increased 10.2% over the past 12 months. So what does that mean? How can we plan and adjust for inflationary times as emerging CPG brands? Luckily we have access to awesome natural shopper data experts, and today we get to chat with Jessica Malach, VP of Marketing & Insights, at Social Nature, an all-in-one shopper marketing platform for natural CPG brands to successfully launch products at retail. With over one million users in their community, they have great data on how natural shoppers are currently responding to...
2023-04-1849 minThe Startup CPG Podcast#86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James BelloToday we have a special episode for you to celebrate the launch of the pet channel in the Startup CPG Slack! The number of pet brands in our community is growing and we wanted to create a space dedicated for pet brands to discuss unique challenges and regulations. We thought who better to join us than one of our early Slack members, Shameless Pets, who I’ve personally been following for quite a few years. James Bello is the co-founder and CEO of Shameless Pets and is a former Target Buyer with lots of wisdom to share that’s rele...
2023-04-1150 min
Startup To Scale77. Driving In-Store Trial with Digital SamplingMore and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products.Now, this doesn’t mean you should cut off your digital marketing completely. In fact, it should be one of your most powerful tools in driving in store sales.On today’s show I’d like to welcome two guests to talk about this topic.Jessica Malach is the VP of Marketing & Insights with Social Nature, a digital sampling platform for emerging CPG brands.AndC...
2022-12-1228 min
Frag mal AgiTrans sein & queeres Leben mit MayaMaya ist trans Frau, Mutter und macht unter anderem auf Twitter (@mayamitkind) und ihrem Blog vielgeliebt.net Aufklärungsarbeit. Und sie beantwortet all eure Fragen rund um trans sein, queerem Leben und Dating. Und es sind viele Fragen!
Mehr von Maya:
Maya mit Kind auf Twitter
Mayas Blog
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Für Kinder:
Walton, Jessica / MacPherson, Dougal (2016): Teddy Tilly. Frankfurt am Main: Fischer Verlag.
Edmeier, Holger / Janik, Kai D. (2021): Das schönste Kleid der Welt. Stuttgart: Projekt 100% Mensch.
Stu...
2022-09-011h 38The Startup CPG Podcast#50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica MalachDo you really know your consumer? What if you had access to data about one million natural products consumers? Today we get a look at that data with Jessica Malach, VP of Marketing & Insights, at Social Nature, a product discovery and trial platform in the better-for-you space. With over one million users in their community, they've gleaned incredible insights about the "modern wellness consumer." Listen in to hear Jessica share all things about the modern wellness consumer including: how they define health, which certifications and labels resonate most, how they find new products, what drives repurchase, how not to...
2022-06-2841 min
Rain or Shine | Marketing & Entrepreneurship Podcast220 How to grow your business using Online to Offline Marketing | Jessica MalachThis week I’m excited to introduce you to Jessica Malach, current VP of Marketing & Insights for Social Nature, which is a discovery platform powered by a half-million natural shoppers.Jessica is truly the pioneer of this concept of Online-to-Offline Marketing, so I can think of no greater guest than her to enlighten us on this topic!In fact, she literally authored the e-book called The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands featuring 50 pages of tips from 17 CPG expert contributors!If...
2022-06-1450 min
This Commerce LifeSocial Nature founder Annalea Krebs and Marketing Smartie Jessica Malach talk about helping amazing brandsContact Annalea Krebs here: https://www.linkedin.com/in/krebs/Contact Jessica Malach here: https://www.linkedin.com/in/jessica-malach-she-her-06644316/You can find Social Nature here: https://www.socialnature.com/To find Jessica's wonderful use cases here: https://www.socialnature.com/marketing/
2021-12-141h 26
This Commerce LifeVP of Partnerships & Insights of Social Nature, Jessica Malach talks about the half-million natural shoppers and their discovery platformWe also talk agencies, when to use an agency, when to leave and strike out on your own, what brands should expect from agencies.To find out more about Social Nature: https://www.socialnature.com/To find Jessica: https://www.linkedin.com/in/jessica-malach-she-her-06644316/
2021-05-041h 08
Bulletproof Your CPG BrandHow Are Shoppers Navigating The Challenging Economy, Jessica Malach with Social Nature220. Learn how are shoppers navigating the new normal and ensure your brand remains accessible to health-conscious consumers. The economy has shifted consumer behavior towards health and wellness, increasing interest in supplements and online shopping. Brands should adapt by prioritizing health, building direct relationships with consumers online, and engaging them in innovation strategies. Today's Free Downloadable Guide: The Essential Promotion Blueprint. Tired of throwing money away? Trade marketing includes everything required to get your brand in the hands of shoppers. This guide gives you an easy to follow, step by step, blueprint to maximize your promotions, grow sustainable...
2020-11-161h 01
Bulletproof Your CPG BrandStop Wasting Money by Improving Brand Awareness, Jessica Malach with Social Nature209. Learn how to stop wasting money and make it easier for shoppers to find and buy your brand with effective strategies. Social Nature helps brands understand consumer stories and experiences to build brand awareness and drive conversions. Through hyper-targeting and data-driven insights, they identify the most effective marketing strategies and optimize product offerings building direct relationships with consumers through e-commerce. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P...
2020-08-311h 07
Bulletproof Your CPG BrandHow Natural Brands Are Adapting To The Economic Challenges, Jessica Malach with Social Nature198. Learn how natural brands are adapting to the Economic Challenges, focusing on innovative strategies to thrive and engage consumers effectively. A study of CPG manufacturers revealed high confidence in adapting to market changes. Despite supply chain challenges, cash flow issues, and employee retention concerns, the outlook for the next six months is positive, with most companies projecting increased sales. Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal shoppers...
2020-06-291h 04