Shows
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastMaking SEO Content Stand Out W/StorytellingCEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-02-2620 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsWho gets human thoughts? The Fight for Trust in Content with Jessica Mehring“It's because even if you end up completely rewriting it, it starts out without the human soul. And it's really hard to add the human soul. But if you can start with even the messiest human written draft, and then use AI to make it better, it has human soul to begin with, and it just ends up a much more human and resonant piece of writing.” - Jessica MYou’ve probably noticed it—the emails that don’t sound quite right, the sales pages full of word salad, the content that feels like it was written by...2025-02-1346 min
GoalChatWriting Books with Scott Huver, Jessica Mehring & Melody OwenOn this episode of GoalChat, host Debra Eckerling talks about writing books with Scott Huver, author of Beverly Hills Noir; cozy, romance, fiction, and non-fiction writer Jessica Mehring; and Melody Owen of Author Nation. Whether you are writing long-form or short-form, fiction or non, writing has benefits for the author, as well as the reader.The panel discusses what led them to writing books; their approaches to the art, craft and promotion of writing; and more. Goals - Scott: Make a list of the people in your netwo...2024-10-221h 02
Ink in Your VeinsHow to Set Up Author Stations to Make Writing Easier with Jessica MehringHave you ever considered making author stations in your home or office to streamline your writing process? Don't miss this amazing idea with Jessica Mehring! Jessica Mehring is a Colorado-based author of contemporary romance, cozy mystery, and creative nonfiction -- and she splits her time helping technology startups communicate without sounding like robots. She believes that story is the foundation of human relationship, and history and nature are our greatest teachers. She loves reading, walks in the woods, and creating and collecting art. She lives with her husband, two daughters, and more pets than she'd like t...2024-08-0132 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastAchieving Your SEO Growth GoalsToday CEO at Horizon Peak Consulting Jessica Mehring discusses strategies for achieving your SEO growth goals.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-05-0219 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastMaking SEO Content Stand Out W/StorytellingCEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-05-0120 min
Smashing the PlateauHow to Craft Empathy-Driven Stories in Tech Marketing Featuring Jessica MehringJessica Mehring is a strategic consultant for technology companies, a published author, and holds an M.A. in Communication. Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication and is exploring how storytelling fosters empathy and helps us connect in a modern context. When she's not working to infuse tech marketing with more humanity, she can be found researching the intersections of art and science, creativity and data, and communication and innovation.In today's episode of Smashing the Plateau, you will learn how to leverage storytelling to make your...2024-04-0128 min
The AI Optimist3 AI⏩ Future-forging skill hacks - GenAI Content Mastery, MIND Growth Patenting & Train with AI RoleplayInstead of upskilling - a detached vague term scaring people about jobs - let’s future forge your career with this episode.Replacing AI uprising fears and billion-dollar jargon, meet 3 active AI practitioners, each in their own unique way showing how AI works for you. We're talking GenAI writing insights that crank out killer content, untangling the legal IP maze of AI patents, and the trippy world of AI role-play apps (for sales training, not Black Mirror, way less creepy). Join our Adepts: a dynamic content strategist, an IP attorney with laser focus, an...2024-03-2222 min
The Soloist LifeBecome A Better Communicator In The Age of AI with Jessica MehringYou’re committed to becoming a better communicator to help your clients more effectively—and to turbocharge your marketing. Has AI complicated or instead simplified standing out with your communications? Consultant, author and writer Jessica Mehring shares the results of her research on the impact of generative AI on communicating strategically:Why even though she writes professionally, Jessica doesn’t use AI for writing (note how she instead leverages AI in the writing process).How the two key cons of using generative AI can be overwhelmingly trumped by its advantages.How empathy, listening and st...2024-02-0844 min
The AI Optimist🌊 Let’s Start Using AI to Challenge Our Thinking: Beyond the Tsunami of AI Content CrapLooking around at GenAI, many are adding to the tsunami of AI content crap. Because they are trying to let ChatGPT lead the way, and act like it’s a search engine!Step into a mini-class with senior content conversion writer Jessica Mehring and Declan take you beyond the surface and into creating actionable content.More than a pod, this is a mini-class in using data driven creativity. Follow the customer’s voice and learn how to use ChatGPT to upskill your content creation.“One of the most powerful ways I’ve found to 2023-10-2726 min
Marketing With Empathy®Breaking Down White Papers - Jessica MehringEP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES...2023-08-1223 min
Marketing With Empathy®Breaking Down White Papers - Jessica MehringEP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES...2023-08-0821 min
Ace Stone, Marketing DetectiveThe Case of the Missing Content, Episode 8Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air!
When we last left Ace she had made a bargain with Rex Hackshaw: Hand Christopher Duluth over to the police for the copywriter’s murder in exchange for the content — and a large payment. And now, for the thrilling conclusion of The Case of the Missing Content!Did you know that The Content Direction Agency are some of the good guys in the marketing world? That’s right! Ace Stone trusts them to hel...2022-07-2008 minAce Stone, Marketing DetectiveThe Case of the Missing Content, Episode 7Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air!
When we last left Ace, she had a dead body, a hysterical influencer, and three menacing marketers in her offices all looking for the Missing Content. With the police on their way, the stakes have never been higher. Is Ace really going to hand the content over to Rex? Is she selling out to the highest bidder? Or has she got some other plan up her trench coat sleeve?
Brought to...2022-07-1309 minAce Stone, Marketing DetectiveThe Case of the Missing Content, Episode 6Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air in The Case of the Missing Content.
When we last left Ace and Olympia, they were returning to the office to try to collect their thoughts and figure out their next moves. But elsewhere, dastardly deeds are taking place that could change everything…
Brought to you today by compelling testimonials and case studies. When it comes down to it, people do business with people they know, like, and trust — and compelling testim...2022-07-0609 minAce Stone, Marketing DetectiveThe Case of the Missing Content, Episode 5Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air in The Case of the Missing Content.
When we last left Ace and Olympia, Rex Hackshaw had drugged Ace’s drink and left Olympia in a hypnotic state after making Ace an offer she may not be able to refuse. What double-dealing plans has Sienna been making behind Ace’s back? Will Ace and Olympia be able to find the copywriter and the content before Hackshaw and his gang catch up to her — or will she be anot...2022-06-2910 minAce Stone, Marketing DetectiveThe Case of the Missing Content, Episode 4Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air in The Case of the Missing Content.
When we last left Ace and Olympia, a bro named Brad was taking them to meet the “dude” who had hired him to tail them. But what awaits them at the end of the journey? What foul plan has Rex Hackshaw got in store for Ace and Olympia? Will Ace be swayed by the promise of millions to participate in Rex’s scheme? Will she decide to hang up her fedo...2022-06-2212 minAce Stone, Marketing DetectiveThe Case of the Missing Content, Episode 3Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air in The Case of the Missing Content.
When we last left Ace, she had been contacted by two desperate marketers in search of the Missing Content: Lifestyle Fem-preneur Sienna Wonderly, and Affiliate Marketer Christopher Duluth, both trying to retrieve the Missing Content and willing to do almost anything to get it... What has Sienna Wonderly really gotten herself into? Who is Duluth’s mysterious client? How will Ace find the Missing Content and who will she del...2022-06-0209 minAce Stone, Marketing DetectiveThe Case of the Missing Content, Episode 2Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air in The Case of the Missing Content.
When we last left Ace and the team, that dastardly, death-defying deadbeat, Rex Hackshaw had snuck up on unsuspecting Olympia and had her under his spell. Meanwhile, Ace has taken a new case from an old frenemy, Sienna Wonderly, to help her find her lost content… What devilish scheme has Rex Hackshaw dreamed up now? Is Olympia really hypnotized? Will he succeed in getting the Missing Content? Or will the...2022-06-0212 minAce Stone, Marketing DetectiveThe Case of the Missing Content, Episode 1Calling all marketing fans! Calling all adventure fans! Stand by! Marketing Detective Ace Stone is on the air in The Case of the Missing Content.
In this episode, that dastardly, death-defying deadbeat, Rex Hackshaw has come back to life! Meanwhile, Ace takes a new case from an old frenemy, Sienna Wonderly, to help her find her lost content…
Brought to you today by the Oxford Comma — the little punctuation mark that packs a big punch! And by The Content Direction Agency, the good guys in the content marketing world....2022-05-1711 min
Live In The Feast704 – What To Look For In A Changing Market, and The Difference Between a Niche and an Ideal Client with Jessica MehringToday’s co-host is Jessica Mehring. Jessica is a marketing communications expert and the CEO of Horizon Peak Consulting, where she helps IT and software companies increase enterprise sales with targeted conversion content. In this episode, we dive into the difference between an ideal client and a niche. We also talk about the emotions and the fears of this iterative process, and the importance of personal conversations and pattern recognition.Out of college, Jessica started in a corporate marketing position. She did content management, wrote product copy and online merchandising content, banner ads, and essentially anything related to...2019-11-1941 min
Growth Marketing TodayTurn Your Blog into a Sales Machine with Jessica Mehring – CEO of Horizon Peak Consulting (GMT059)Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter, at Horizon Peak Consulting, has experience in making complex subjects relatable, which is why her work in the tech space is second to none. For one of her clients, within the first 30 days, Jessica's work generated $27,000 in new revenue to leads that came from the content she helped us write.2019-09-1745 min
The Copywriter Club PodcastTCC Podcast #153: Conversion Content with Doug PatonConversion content writer, Doug Paton, is the guest for the 153rd episode of The Copywriter Club Podcast. We've known Doug since the beginning days of The Copywriter Club, so it's about time we had him on the show to talk about his approach to content writing. We asked Doug all about:
• his favorite place to fly fish (in British Columbia)
• how “not wanting to talk to people” led to his career choices
• why he chose content as his focus as a copywriter
• his stint writing books for kids—and how he landed it
• how he applies his experience writing for kids to his work today...2019-09-1741 min
Working Without Pants - Creative Entrepreneurship136: High-value writing for high-profile prospects with Jessica MehringOn this episode, I speak with Jessica Mehring, CEO and Senior Copywriter at Horizon Peak Consulting, a content marketing agency that produces very technical and difficult work for companies focused on enterprise sales. Jessica started her copywriting career in the corporate world, and though she was good at what she did, she eventually hit a plateau, so she took the necessary steps to discovering exactly what her niche was. She is now an expert at what she does and has very high standards for her team and for the work her business provides to huge-brand clients. Horizon Peak Consulting offers ea...2019-07-2434 min
Biz Dev: Discussions with a MillennialContent Writing with Jessica Mehring - Episode #003I had the pleasure to meet with Jessica Mehring at her office in Colorado Springs, CO. Discussing how content writing is important in business. Jessica is the CEO of Horizon Peak consulting. Writing content for enterprise companies to help build relationships within that industry. Writing blogpost, white-papers, e-books, and infographics to build the relationship with their customers. We discuss conversion copywriting within content writing in the purpose of connecting with those ideal customers. Use the content to help answer questions when you are not around, it is a main resource for your customers. Always be s...2019-01-1355 min
Business Leaders PodcastJessica Mehring CEO Horizon Peak Consulting, proprietary copywriting methodology helping IT, software and tech companies get measurable results from their marketing content.Jessica Mehring of Horizon Peak Consulting focuses on marketing content and shares her wisdom and insight from working as a copywriter for small and medium businesses and enterprise. She explains that relationship building upfront is an integral part of the profession. She talks about how it helps create a message that’s aligned with the brand and their goal and connects emotionally with the audience.Jessica Mehring CEO Horizon Peak Consulting, proprietary copywriting methodology helping IT, software and tech companies get measurable results from their marketing content.We’re incredibly fort...2018-03-2041 minBusiness Leaders PodcastJessica Mehring CEO Horizon Peak Consulting, proprietary copywriting methodology helping IT, software and tech companies get measurable results from their marketing content.Jessica Mehring of Horizon Peak Consulting focuses on marketing content and shares her wisdom and insight from working as a copywriter for small and medium businesses and enterprise. She explains that relationship building upfront is an integral part of the profession. She talks about how it helps create a message that’s aligned with the brand and their goal and connects emotionally with the audience.Jessica Mehring CEO Horizon Peak Consulting, proprietary copywriting methodology helping IT, software and tech companies get measurable results from their marketing content.We’re incredibly fort...2018-03-2041 min
The Copy and Design BrewCDB 044: Content vs Copy with Jessica Mehring of Horizon Peak Consulting"Copy leads to a sale, content leads to a relationship" Jessica Mehring of the content lab shares her sharp insight and industry experience on this week's Brew. We talk content, copy, confidence and Colorado!2017-09-2934 min
Being Boss with Emily + Kathleen#138 - Niching Down with Jessica MehringYou've heard the importance of "niching down," so today we're talking with Jessica Mehring about finding a specific niche—especially as a writer. We're getting into the specifics of how finding your niche helps you better serve your clients, how to network as a writer, and managing your time wisely so you can produce your best work.This episode is sponsored by Freshbooks Cloud Accounting.Get full show notes for this episode here---Follow Jessica on Instagram: @jamehringFollow Being Boss on Instagram: @beingbossclubFollow Being Boss on Tw...2017-08-2255 min
Being Boss: Mindset, Habits, Tactics, and Lifestyle for Creative Entrepreneurs#138 - Niching Down with Jessica MehringYou've heard the importance of "niching down," so today we're talking with Jessica Mehring about finding a specific niche—especially as a writer. We're getting into the specifics of how finding your niche helps you better serve your clients, how to network as a writer, and managing your time wisely so you can produce your best work.
This episode is sponsored by Freshbooks Cloud Accounting.
Get full show notes for this episode here
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Follow Jessica on Instagram: @jamehring
Follow Being Boss on Instagram: @beingbossclub
Follow Being Boss on Twitter: @be...2017-08-2254 min
Predictable Prospecting's PodcastEpisode 58: Creating Content That Delivers Results - Jessica MehringWe hear it over and over -- consumers today are being bombarded with messaging and content from all sides. It’s an information overload, and many businesses are struggling to cut through the clutter and target prospects in a loud and clear way. Today’s guest is an expert and consultant that helps companies do just that. Jessica Mehring is the CEO of Horizon Peak Consulting and the creator of a unique service called the Content Lab, which trains marketers and content creators on how to craft the perfect messaging. How does she do it? Jessica’s method...2017-04-1128 minThe Copywriter Club PodcastTCC Podcast 20: Our Favorite Episodes with Rob Marsh and Kira HugIn the 20th episode of The Copywriter Club Podcast, Kira and Rob talk about the ideas and advice from the first 19 episodes that they've found most helpful in their own businesses. This episode is a bit like a Cliff Notes version of the podcast and a great way to catch up on the show if you've missed any of the previous discussions. But more than just a review, Rob and Kira talk about how the ideas their guests have shared have changed the way they do business. This is a great episode, don't miss it.
Click the play button below, or s...2017-03-0244 min