Shows
CMO SchoolFrom Nervous to Fully Booked: Abby’s First Year as a Fractional CMOWhen Abby left her agency leadership role, she was excited but nervous about stepping into the Fractional CMO world. “I’d done all the things in marketing,” she says, “but I’d never combined them with going out and selling myself.”Fractional CMO School gave her the framework, tools, and confidence to launch fast, and within her first year, she was fully booked, landing every client through referrals or her website without a single cold pitch or social post.“I truly mean it when I say I wouldn’t be here today if it wasn’t for you and this...2025-08-1216 minCMO SchoolEmail Strategy for 2025: What You NEED to Know as a MarketerEmail is still one of the most powerful revenue drivers in a smart marketing strategy - but most marketers aren’t using it to its full potential.In this episode, I’m joined by Emily Claire, founder of The 10K Email Club and copywriter behind top-performing email campaigns for brands like Clue. She’s on a mission to help business owners write emails that convert without sounding like a sales robot.We’re digging into what marketers and Fractional CMOs need to know about leading strong email strategy in 2025, including:How to write emails people a...2025-07-1748 minCMO SchoolHow to Generate Leads as a Fractional CMO with Suzy CrawfordStruggling to generate consistent leads as a Fractional CMO? You’re not alone, and this episode is packed with practical strategies that actually work.Susie Crawford, former Google marketing exec and founder of a multi seven-figure paid ads agency, shares how she built a scalable lead gen system that brings in high-ticket clients without burning out.We cover:How to combine paid traffic and organic content in a way that feels doableWhat to prioritize when you don’t have a full-time marketing teamThe role of personal brand in attracting the right clientsHow to manage impo...2025-07-0846 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Amanda GoetzIn this episode of the Remote Work Tribe podcast, we chat with Amanda Goetz, two-time founder, four-time CMO, and author. We discuss her new book, the writing and editing process, utilizing AI in a meaningful way, prioritizing tasks, and more. Episode Timestamps:Toxic Grit, Amanda’s book. (0:35)How did Amanda realize it was time to write this book? (1:20)What was it like ideating and writing the book? (3:50)Editing a book and working with an editor. (5:05)Does short-time writing make it harder to write a book? (6:55)Does AI help you think deeper? (8:53)How does Amanda use AI...2025-07-0326 min
Pillow Talk SessionsReimagining the Student Experience with Suraiya Comunello (Nido Living)This week, we’re joined by Suraiya Comunello, CMO at Nido Living, for a deep dive into what truly matters to today’s students—and how operators can meet those expectations through service, design, and wellbeing.From cultural contrasts in booking behavior to the rise of digital-first decision-making, Suraiya offers a rare, international perspective on how the student accommodation sector is evolving.🎧 Here’s what to expect:🌱 How biophilic design helps ease student anxiety and promote wellbeing🧠 Why Nido d...2025-07-0340 minCMO SchoolInside Lori Harder’s Marketing Strategy: Why She Hired a Fractional CMOWhat does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner?In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the podcast Earn Your Happy, and founder of multiple 7-figure brands - for a candid conversation about what high-growth founders need from their marketing leadership.We’re breaking down what made Lori decide to bring in strategic marketing support, how to build trust (and what breaks it), and what marketers need to understand if they want to work with found...2025-07-0239 min
Call Your PublicistJessica Serrano, CMO of DIG – The Power of Vulnerability in LeadershipJessica Serrano, CMO of DIG, on Brand Storytelling, Motherhood, and Owning Your VoiceIn this episode of Call Your Publicist, co-hosts Jenna Guarneri and Alexandra Anastasio sit down with Jessica Serrano, Chief Marketing Officer at DIG, to talk about what it really takes to build a brand that connects.From launching Taco Bell’s value menu to reshaping DIG’s brand voice, Jessica shares the power of listening, vulnerability, and showing up even when it’s uncomfortable. She opens up about motherhood, mentorship, and why she’s done playing small when it comes to sharing her stor...2025-06-3034 min
Thriving ThroughE17 How I Built a Thriving Consultancy by Creating Community-Centered Solutions | Jessica RickelIn this insightful episode of the Thriving Through podcast, host AJ Riedel interviews Jessica Powell, owner and brand amplifier at Social Balances. Jessica describes herself as a marketing consultant focusing on early-stage companies that need marketing expertise but can't afford a full-time CMO.Throughout the conversation, Jessica shares her journey from being hesitant about self-employment to embracing entrepreneurship. Key discussion points include:- How Jessica builds innovation ecosystems and communities with a "give first, get later" mentality- The importance of outsourcing tasks that don't bring you joy- Why hiring...2025-06-2436 minCMO SchoolHow to Know If You’re Ready to Be a Fractional CMO (Even If You Don’t Feel Like You Are)You don’t need to know everything to be ready for the Fractional CMO role, but you do need to shift how you see yourself and show up.In this episode, we’re unpacking the real reason so many experienced marketers hesitate to claim the title of Fractional CMO — and it’s not a lack of skills. It’s the belief that they have to be someone else first: more data-driven, more strategic, more “official.”Here’s what we get into:What being “ready” actually looks likeHow to lead confidently, regardless of your background or experience levelT...2025-06-2416 minThriving ThroughE16 From Hesitant to Thriving: How a Marketing Consultant Built Her Business by Creating Community & Joy | Jessica PowellIn this insightful episode of the Thriving Through podcast, host AJ Riedel interviews Jessica Powell, owner and brand amplifier at Social Balances. Jessica describes herself as a marketing consultant focusing on early-stage companies that need marketing expertise but can't afford a full-time CMO.Throughout the conversation, Jessica shares her journey from being hesitant about self-employment to embracing entrepreneurship. Key discussion points include:- How Jessica builds innovation ecosystems and communities with a "give first, get later" mentality- The importance of outsourcing tasks that don't bring you joy...2025-06-1936 minCMO SchoolHow to Get Over the Fear of Rejection: What’s Really Keeping You From Your GoalsIf you’ve ever held yourself back from posting, pitching, or showing up because you were afraid of being judged, rejected, or just not “ready” - this episode is going to shift something for you.In this conversation, I’m joined by Maureen Evelyn - content strategist, personal brand coach, and the founder of Maureen’s Marketing. Maureen helps bold entrepreneurs turn their content into clients by building visibility, authority, and trust at scale. She’s known for creating over 100 pieces of content a month (without burning out) - and for helping her clients do the same.We’ll talk...2025-06-1834 minCMO SchoolHow to Use Evergreen Funnels in Your Clients Strategies as a MarketerEvergreen funnels sound like the dream - automated leads, passive income, a marketing system that runs in the background. But for most businesses, funnels don’t work the way they expect.So, what separates a funnel that actually converts from one that just burns time and money?In today’s episode, I sit down with Cheyenne Buttrey, founder of Copygirl.co, to break down what marketers need to know before investing in a funnel.We’re covering:Who should (and shouldn’t) be using evergreen funnelsWhat most marketers get wrong about funnel strategy...2025-06-1734 minCMO SchoolShould You Ever Work for Free as a Marketer or Fractional CMO?I got an email recently that really made me think. It was from someone who turned down an unpaid speaking opportunity within my program, firmly stating that they don’t work for free - and honestly? I respect that. I’ve always been a big advocate for charging what you’re worth.But here’s the thing…some of the biggest opportunities in my career started as unpaid. Speaking engagements, free power hours, strategic collaborations – when done intentionally – have led to massive payoffs (I’m talking six-figures-from-one-client kind of payoffs).So in this episode, we’re digging into:2025-06-1014 min
Becoming SpiritualExploring Purpose: How to Trust Your Intuition and Surrender to the Unknown with Jessica JoinesWhat if everything you’re searching for already lives inside you?
In this episode, we sit down with spiritual executive coach Jessica Joines for a powerful and deeply personal conversation about the journey from fear to purpose. Jessica shares how she transitioned from a high-powered corporate career into her soul’s calling, and how that leap began by finally listening to her intuition.
We talk about the collective awakening happening now and how the pursuit of joy ~ not perfection ~ can be the greatest compass on your path. Jessica opens up about the practical ways she help...2025-06-061h 08CMO SchoolHow to Hire & Work With a Paid Ads Agency as a MarketerPaid ads can be a game-changer - but only if you know how to hire and manage the right team. As a Fractional CMO or marketing leader, your job isn’t to run ads—it’s to hire and manage an agency that can deliver results for your clients.In this episode, I sit down with Jennifer Spivak, CEO of The Ad Girls, to break down exactly how CMOs can make paid ads work as part of a larger marketing strategy. Jennifer and I have worked together on countless client accounts, and she’s sharing her best insights...2025-06-0438 min
Invest In Yourself: The Digital Entrepreneur PodcastThis Fractional CMO Just Shared 3 Secrets That Will Change How You Approach Digital MarketingIn this episode of Invest In Yourself: The Digital Entrepreneur Podcast, Phil Better, The Podcast Mogul, sits down with Jessica Shirra, the mastermind behind Navi, a company redefining strategic marketing for personal brands and creators. Jessica shares her insights on how she transitioned from a corporate marketing career to becoming a successful entrepreneur, addressing the gaps she identified in the marketing landscape for creators.What You’ll Learn:🌟 Discover how Jessica went from a corporate career to leading a boutique agency.🌟 Learn the secrets to building profitable digital offerings.🌟 Find out how Jessica overcame challenges...2025-05-0732 min
Simply Smart Business PodcastOvercome Challenges & Thrive as an Empathetic Leader with Jessica ScottTune in as Nicki and Jessica deliver an inspiring and heartfelt conversation about navigating the ups and downs of career and life. Jessica, founder of Dragonfly Marketing, shares her unique entrepreneurial story – from leaving her job in 2008 to launching her own business and eventually transitioning to her current roles as a fractional CMO and Integrator.Jessica reflects on her background in psychology and how it shaped her approach to marketing, leadership, and personal growth. She opens up about overcoming imposter syndrome, thriving in male-dominated industries, and discovering her own strength through adversity. Listeners wil...2025-05-0739 min
Millions Were Made#41 - How to Build an Advisory Board & Executive Team That Scales Your Business Beyond 7 FiguresWhat’s the difference between a business coach and an advisor—and when is it time to build your executive team? In this episode of Millions Were Made, host Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to unpack the leadership strategies that drive profitable, scalable growth for high-level entrepreneurs.Whether you're preparing for rapid expansion or feeling stretched as a founder, this conversation breaks down the key roles every growing business needs—from fractional CFOs to strategic advisors—and how to avoid common hiring mistakes that can slow your momentum.Jessica and Broo...2025-04-2322 minCMO SchoolI Hate MarketingEver had a moment as a marketer where you thought, I hate marketing? You’re not alone. I’ve been there - more than once. But every single time, it wasn’t marketing itself that I hated - it was the wrong job, wrong boss, or doing work that didn’t align with what I loved.In this episode, I’m joined by my longtime friend, Jessica Turner, who started her career in marketing with me but ultimately took a different path, stepping into product strategy. She’s seen my entire evolution -- from fresh-out-of-university marketer to Fractional C...2025-02-2131 minCMO SchoolWelcome to CMO School for Marketers and Fractional CMOsWelcome to CMO School, the go-to podcast for marketers who are ready to level up. I’m Jess Shirra, a Fractional CMO, marketing strategist, and founder of Fractional CMO School. After 15+ years leading marketing for brands like Lululemon, Pottery Barn, Strava, Jenna Kutcher, and Lori Harder, I’m here to pull back the curtain on what it really takes to drive growth, lead strategy, and step into your next chapter.Expect expert insights, real talk about what works (and what doesn’t), and actionable strategies to help you think like a CMO—whether you’re climbing the ladder or...2025-02-2101 minCMO SchoolWhat is a Fractional CMO, anyways?The term Fractional CMO is everywhere right now, but let’s be real—most people have no idea what it actually means. If you’ve been wondering, Is this just a fancy name for a marketing consultant? Do they run my ads? Why would I hire one instead of a full-time CMO?—this episode is for you.I’m breaking down exactly what a Fractional CMO does, what they don’t do, and why so many businesses hire one for the wrong reasons. We’ll talk about when you actually need a Fractional CMO, how they fit into your busi...2025-02-2113 minCMO SchoolFractional CMO: The First 90 DaysWhat actually happens in the first 90 days when a Fractional CMO steps into a business? Where should the focus be? How do you know if it’s working? In this episode, I’m pulling back the curtain on my exact process—from the deep-dive audit that reveals hidden opportunities to the quick wins that drive immediate results, to building a marketing strategy that sets the foundation for long-term growth. Whether you're hiring a Fractional CMO or stepping into the role yourself, this episode breaks down what to expect, what matters most in those first 90 days, and how to ensure you’re...2025-02-2116 minThe Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Trinity NguyenIn this episode of the Remote Work Tribe podcast, we chat with Trinity Nguyen, CMO at UserGems. We discuss the importance of using AI, staying on top of trends and use cases, hiring top performers and motivating them to do their best work, calculating risks to grow, and more. Episode Timestamps:Interesting projects Trinity is currently working on (0:44)Trinity’s take on AI and the importance of being skeptical. (1:15)How is she using AI agents internally? (2:52)What is an AI agent? (4:10)Helpful resources to learn more about AI and AI agents. (5:02)AI use cases. (6:10)Using AI...2025-02-0627 min
50% with Marcylle CombsFrom Fear to Love. Trust Your Inner Truths: Jessica JoinesIn this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth.
Jessica Joines is a former...2024-12-0426 min
FiredUp! - The Startup Marketing PodcastSetting Up a Fractional CMO for Success with Jessica ZallStartups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidance and expertise on a part-time or contract basis. In this episode, we sit down with Jessica Zall, a fractional CMO herself, to unpack everything from finding the right CMO to what to expect from this working relationship and how to effectively leverage this flexible leadership model. This week, episode 53 of the FiredUp! podcast is about setting up a fractional CMO for success!Download the 2024-09-1251 min
The MedMen Show: Fast, Smart Insights for B2B Sales ProfessionalsMEDDIC Marketing Strategies with CMO Jessica WalkerThe M in MEDDPICC stands for Marketing in this episode of The Med Men Show as Andy and Pim are joined by MEDDICC CMO, Jessica Walker. A recurring theme at the Med Men studios is the power of MEDDPICC as a common language across the whole Go to Market team. So, it was about time we walked the walk as well as talking the talk, and show how marketing can use MEDDPICC to communicate with sales, product, and the wider team at large. As Andy puts it: when sales and marketing speak the same language, they’re wor...2024-08-2953 min
The BoostFrom Teacher to General Manager With Jessica WeaverIn this week’s episode, we have Jessica Weaver, General Manager of Weaver Heating and Air.
Jessica shares her journey into the family business, which began with her father's rule to work outside the family business to gain experience. She discusses her varied career path, including stints at Georgia Power, Shaw Industries, and a brief period as a high school teacher.
Jessica details her eventual decision to join the family business, her initial experiences working directly in the field, and the challenges she faced, including dealing with internal corruption. She emphasizes the importance of hard wo...2024-08-2333 min
The Fractional Edge PodcastUnlocking Marketing Magic with Jessica Shirra: Insights from a Fractional CMOWelcome to the Fractional Edge podcast! In this episode, host Carol Fraser interviews Jess Shira, a fractional CMO with 15 years of marketing experience. Jess shares insights on her journey, the launch of her Fractional CMO School, and the exciting expansion of her agency, Navi.Jess created the Fractional CMO School to share her expertise and help other marketers transition into the fractional CMO role. The school offers a comprehensive course with templates and training materials, aimed at marketers who want to shift from executional roles to overarching strategy roles. Jess emphasizes the importance of systematizing work to...2024-07-1934 min
The Thoughtful Entrepreneur1969 – Unleashing the Power of Fractional CMOs for Business Growth with Navi's Jessica ShirraElevating Your Brand: The Impact of Hiring a Fractional CMO In a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge engaged in a compelling conversation with Jessica Shirra, a fractional CMO for seven-figure brands and the founder of Navi, a boutique fractional CMO agency. They explored the unique advantages of hiring a fractional CMO, the specialized services provided by Navi, and the transformative impact these services have on businesses. This blog post distills the key insights from the episode, offering actionable advice and detailed explanations to guide listeners and readers alike.2024-07-1817 min
The Woman of Value PodcastS5 EP 7: Jessica Joines - How to Live Your Soul PurposeFormer Global CMO Jessica Joines, now a bestselling author of Dare to Believe: 12 Lessons for Living Your Soul Purpose. She’s a spiritual coach, and speaker, and empowers women to realize their true potential through coaching, speaking, and her community platform. With a unique ability to simplify spiritual principles, she guides women through practical, life-altering "DIY soul-work." A natural speaker, Jessica has keynoted at various events and hosts the live coaching show "Soul Purpose." Her impact extends to Corporate America, recognized in Forbes and other publications. She holds an M.S. in Communications from Cornell University.
...2024-07-1833 min
builders from business.comAdvice for Aspiring Fractional CMOs and the Role of AI in Marketing w/ Jessica Shirra | builders podcastEpisode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from marketing to entrepreneurship, the role of AI in marketing, and tips on elevating business strategy for aspiring fractional CMO’s.Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKgSign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Jessica Shirra’s website: https://www.jessicashirra.com/2024-06-2533 min
Passle CMO Series PodcastCMO Series REPRESENTS Jessica Caggiano - From Roots to Rights: Lessons from a Labor AttorneyLabor attorneys are essential in managing the intricacies of union law, protecting workers' rights, and promoting fair and just labor practices. Carving out a career to represent those without a voice takes true determination and passion.
On this episode of CMO Series REPRESENTS, Julia Howard is lucky to welcome Jessica Caggiano, Partner at Willig, Williams & Davidson who has done just that.
Jessica joins the series to uncover the influences that sparked her journey, and the insights that have shaped her career as a dedicated labor attorney.
Jessica and Julia cover:
How...2024-06-2418 min
Struck Inside OutFrom Fear to Freedom: Navigating Your Spiritual Journey with Jessica JoinesWelcome to Struck Inside Out’s first podcast interview! In this episode, I speak with the insightful Jessica Joines, a former Global CMO turned bestselling author, spiritual coach, and international speaker. Join us as Jessica shares her inspiring story of awakening to her true power and potential, catalyzed by a life-changing solo soul journey across Southeast Asia in 2011.
Our conversation delves deep into the essence of awakening your true purpose, as Jessica reveals her insights on living a life alongside fear and learning to love it. Through her experiences and teachings, she guides us on how to fo...2024-05-3048 min
Female FluenceFinding Purpose in Your Work with Jessica JoinesWhat did you think of the podcast? Send your comments here!In this episode, we'll explore the importance of finding purpose in our work and how mindfulness can enhance our happiness and productivity. We'll also be joined by special guest Jessica Joines, a former Global CMO turned bestselling author and spiritual coach, who will share her insights on promoting mindfulness in Corporate America.Key Points from this episode:Introspection: Identify your core values, strengths, and aspirations.Alignment: Align your goals with your purpose and values to...2024-05-3046 min
The co-lab career storiesJessica Olivera - Marketing Leader and Fractional CMOJessica is a trailblazing global marketing leader renowned for crafting impactful go-to-market strategies and pioneering integrated marketing campaigns across financial services, fintech, and the ever-evolving landscape of web3. Her career, encompassing roles at Citibank, Mastercard, Gemini, and as a fractional CMO, has been defined by leveraging data, technology, and emotional intelligence as guiding principles.
On this episode, Pamela Nogues speaks with Jessica Olivera about her unconventional marketing career, which began in insurance and led her into the fintech industry.2024-05-2812 min
You Should Talk ToJessica Garrett, CMO at Zone & Co.In this episode, Jessica Garrett, Chief Marketing Officer of Zone & Co., shares why we should get back to basics and her horror show of an agency experience...prior to finding YouShouldTalkTo :)Jessica hired an agency to build a whole new website for her company, and when they ignored their own mistakes, they expected her to pay for it! Nowadays, Jessica has had more experience asking her colleagues for recommendations when it comes to hiring an agency. And every single time she asks, there’s always someone willing to hop on a call and give th...2024-05-2340 minThe Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Jennifer BournIn this episode of the Remote Work Tribe podcast, we chat with Jennifer Bourn, CMO at Motivation Code and business coach for service-based freelancers. In this conversation, we discuss the importance of understanding your motivations and rituals to access your zone of genius, managing your time, finding the right path to become more self-aware, and more. Episode timestamps:What is Jennifer’s motivation code? (0:40)What changed once she better understood her motivations? (2:20) Jennifer’s Zone of Genius. (4:06) After learning about her zone of genius, how did she approach offloading tasks? (4:22) How to access your...2024-05-0235 min
Marketing Today with Alan Hart413: Creative Destruction at Calendly with Chief Revenue Officer Jessica GilmartinIn this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”. Jessica Gilmartin is an amateur baker, an ex-yogurt mogul, and the new Chief Revenue Officer at the scheduling automation platform Calendly. She took her first marketing job at Dell, which prompted a move to the Bay Area, where she also started and sold a chain...2024-04-0328 min
The Life StylistThe Truth About Seed Oils, Cellular Detox & Mold Recovery w/ BodyBio's Jessica Kane BermanIf you’ve ever been overwhelmed finding the balance between self-healing and understanding how the environment is stacked against you, get excited for an enlightening and inspiring conversation with Jessica Kane Berman, CMO of BodyBio. Boasting a background in biochemical engineering while furthering her grandfather’s legacy in health optimization, she’s a real brainiac on all things cell function and support. Her passion and expertise are unmatched, and I’m excited to dive into what sets BodyBio supplements apart from the rest. With science at the center, these supplements are founded in research, trusted by thousands of pract...2024-04-021h 20
The Inspired Stories PodcastFrom Ivy League to Entrepreneurship: Jessica Spino's Journey as a Fractional CMO and COO | Fractional SeriesHow do you navigate career transitions and build a thriving business as a fractional executive?In this episode, Jessica Spino, a fractional CMO and COO, shares her journey of embracing her diverse skill set and carving out a unique role in the business world.After exploring various fields, from communications to education to nonprofit work, Jessica found her calling in operations and marketing. She pivoted into a fractional position, providing her expertise to multiple companies.Jessica attributes her success to her creativity, adaptability, and...2024-04-011h 10
How To Buy A HouseThe Lily Pad Method of Home Buying feat. Vincent PhamvanIn today's episode we will give you a real example of what we like to call the "Lily Pad Method" of home buying! With special guest Vincent Phamvan; founder of Vyten, host of the Destination CMO podcast, and creator of the Dad's Club App. Featuring your host Jessica Randolph, President of The How To Buy A House Class™, a women-owned business providing free home-buying classes for all.Learn more and sign up for an-in person class in your city at https://www.howtobuyahouseclass.com/. Follow us at https://www.instagram.com/thehowtobuyahouseclass/.#1 Home Buyi...2024-02-1433 min
The Money Buddha Podcast18. Simplify your business to increase your revenue with Jessica Shirra - founder of Fractional CMO SchoolJessica Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them growing their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both burgeoning startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to...2024-02-1333 min
Uncensored CMOThe flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMOToday we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail market. At Very, she has overseen the launch of a brand new fluent device; the pink flamingoes. The campaign featuring the new characters scored a whopping 5.7 stars on the System1 scoring platform, Test Your Ad, amongst the very best ads made this year.Timestamps00:00 - Intro00:52 - Jess’ background06:11 - Marketing academy fellowship07:13 - From big brand to challenger brand10:46 - The mo...2024-01-3149 min
Scratch: CMO InterviewsCalendly’s CMO - Marketing a $3 Billion SAAS product like a Pro🎙️In this episode of Scratch, the CMO of Calendly, Jessica Gilmartin joins us to discuss the evolution of their brand and their approach to building total customer-centricity.🌟📊 We’ve all used Calendly at some point in our work lives. For the uninitiated, Calendly is known worldwide for revolutionising the way we schedule meetings. It is more than just a tool—it's a comprehensive solution shaping the future of business interactions. In our discussion, Jessica tells us how Calendly continues to stand out in a competitive market. 🗓️💡 She shares her favourite marketing mantra: “Understanding your competitors is crucial, but it's the obsession with custom...2024-01-2445 min
BRANDEDEP 56: Jessica Gilmartin, Calendly- 'Redefining Team Dynamics'In this episode of TOP CMO, join host Ben Kaplan as he engages in a riveting conversation with Jessica Gilmartin, the Chief Marketing Officer of Calendly. Dive into the world of strategic marketing as they explore how breaking down silos, fostering a culture of teamwork, and setting high standards are pivotal in the ever-changing marketing landscape. Jessica shares her invaluable experiences from working with leading companies like Asana, Google, and Dell, offering a unique perspective on harnessing the power of AI and technology to reshape marketing strategies. Whether you're a marketing professional, a business leader, or someone fascinated by...2024-01-1934 min
The CMO PodcastJessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and GrowJim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including Urban Air Adventure Parks, Little Gym, Snapology, and Premier Martial Arts. The business model of Unleashed Brands is similar to a franchise model–they partner with founders and help them scale with support in human resources, technology, finance, marketing, legal and insurance. Systemwide revenue is in the $800 million range.Jessica is an experienced marketer. After a BA fr...2024-01-1746 min
RevOps FMA Playbook for Winning as a Marketing Ops Leader - Jessica KaoIf you're looking to transition from a technical MOPS expert to a leader - or if you're an existing MOPS leader who wants to up their game - Jessica Kao is the person to learn from.She built a career as an expert MOPS consultant before becoming an enterprise marketing ops leader. Listen to this conversation and you'll quickly see: she's ridiculously good at the business side of marketing operations. She knows how to plan, how to communicate, and how to lead. Thanks to Our SponsorMany thanks to the...2024-01-1736 min
Builders WantedIndeed’s Jessica Jensen: Using AI to Elevate Employer & Candidate Experience StrategiesThis episode features an interview with Jessica Jensen, Chief Marketing Officer at Indeed. She is responsible for brand, communication, product, and acquisition marketing globally. Prior to Indeed, Jessica served as CMO at OpenTable and led B2B marketing for Facebook, Instagram, and Messenger. She also held leadership roles at Apple and Yahoo!In this episode, Kailey sits down with Jessica to discuss the innovation of matching technology, pay transparency, and elevating employer and candidate experience strategies with AI.-------------------Key Takeaways:When trying to find the right candidates for the right jobs...2023-11-3043 min
The Modern People Leader: Forward-Thinking HR134 - How CHROs can align themselves closer to revenue: Jessica Zwaan (Author, Built for People) & Ryan Bonnici (CMO, Gympass)Jessica Zwaan (Author, Built for People) and Ryan Bonnici (CMO, Gympass), joined us on The Modern People Leader.
We talked about why HR should be considered a revenue generating function, how to align yourself closer to revenue as an HR leader, and why you don’t need to get the metrics perfect for every single people program.
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(2:17) Good news stories
(7:14) How Ryan and Jessica became Aussie besties
(10:15) Ryan’s career journey: flight attendant —> Salesforce —> HubSpot —> CMO at G2 —> CMO at Gympass
(15:40) Built for People is out
(22:05) H...2023-10-061h 01
Destination CMO with Vincent PhamvanJessica Jensen (Indeed) - Focusing on marketing efforts that actually move the needleOur guest this week on the Destination CMO podcast is Jessica Jensen, the Chief Marketing Officer at Indeed. In her current role, Jessica is responsible for global brand, communication, product and acquisition marketing. Before joining Indeed, Jeeica led B2B marketing for Facebook, Instagram, Messenger and other Meta platforms. As we talk through the different milestones in Jessica’s career, you don’t want to miss her fascinating insights from each role. Jessica joined Facebook during a huge period of growth for the company, as Facebook acquired Instagram, launched Messenger, and bought WhatsApp. Jessica talks about the challenges and less...2023-09-1230 min
CMO ConvoJessica Lyn Zall | Sales and Marketing, Unite! | CMO ConvoWe've said it before, and we'll say it again: aligning Sales and Marketing is essential to the success of CMOs and their brands.But it's not just about making a process more efficient through collaboration: according to Jessica Lyn Zall, CMO of Percent, unifying and aligning Sales and Marketing is a recognition of how B2C consumer and B2B buyer behaviors have evolved.The ultimate way to keep sales and marketing working together effectively is to ensure you're working towards the same goal: catering to your customers and audience's needs and preferred means of...2023-08-0945 min
Sales Strategy & Enablement by Revenue.ioRetention is Growth: Enhancing the Customer Experience using AI, with Jessica GilmartinIn this episode, Howard and Alastair are once again joined by Jessica Gilmartin, CMO at Calendly, to delve into the disruptive impact of AI on customer engagement and marketing. They explore how AI tools are transforming Customer Support, providing a more efficient and personalized experience. They also discuss the importance of data-driven strategies to optimize customer interactions and retention for long-term growth.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)Howard Brown (CEO, Revenue.io)And our Special Guest:Jessica Gilmartin...2023-07-2725 minSales Strategy & Enablement by Revenue.ioStaying Human in the World of AI Marketing, with Jessica GilmartinIn this episode, Howard and Alastair are joined by Jessica Gilmartin, CMO at Calendly, to explore the impact of generative AI on marketing strategies. They discuss how AI tools are revolutionizing content creation and leading to increased efficiency while emphasizing the importance of maintaining human creativity and emotional connection in marketing to ensure customer engagement and long-term success.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)Howard Brown (CEO, Revenue.io)And our Special Guest:Jessica Gilmartin (CMO, Calendly)2023-07-2025 minUncensored CMOMAD//Fest LIVE - how to ride the storm with Britain’s leading retail CMO’sIn a special live from MAD//Fest edition of Uncensored CMO, I'm joined by some of the country's top CMO's on a panel about riding the storm in retail. Very’s Jessica Myers, Alex Rogerson from Morrisons, Adam Zavalis (formerly Aldi) and Pete Markey from Boots join me on the panel.But, ladies and gentlemen, there is more! This is a double header of Uncensored CMO, as I also caught up with some people live on the floor at MAD//Fest, including Heineken CMO Michael Gillane and revealing some new research from System1, JCDecaux and Specsavers....2023-07-1440 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesThe First 90 Days with Calendly CMO, Jessica GilmartinJessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs us...2023-07-1046 min
ALIVE with Jessica Silverman: Heal Your Inner Child + Ancestral Trauma79: It's OK to Walk Away with Sara McElroy (Part 2)In a conversation that is near and dear to my heart stepping away from the Wall Street way of being, this episode touches on hustle culture and the inner knowing of when it’s time to step away and off the hamster wheel of life. Society has ingrained in our souls the feelings of worth as a title, or elevation up the corporate ladder, where especially as women, we only feel our worth is a product of the masculine embodiment of DOING, rather than BEING as we are, and knowing this alone is ENOUGH.F...2023-06-0242 minALIVE with Jessica Silverman: Heal Your Inner Child + Ancestral Trauma78: It's OK to Walk Away with Sara McElroy (Part 1)In a conversation that is near and dear to my heart stepping away from the Wall Street way of being, this episode touches on hustle culture and the inner knowing of when it’s time to step away and off the hamster wheel of life.Society has ingrained in our souls the feelings of worth as a title, or elevation up the corporate ladder, where especially as women, we only feel our worth is a product of the masculine embodiment of DOING, rather than BEING as we are, and knowing this alone is ENOUGH.F...2023-05-2632 min
More Money PodcastMaking a Difference with Your Dollars - Shannon Craig, CMO at CanadaHelpsOne topic I don’t talk enough about on this podcast is giving back, specifically by donating to charities and making room for those donations in our budgets. That’s why I’m so happy to have Shannon Craig, Chief Marketing Officer at CanadaHelps, on the show today to talk about how easy, fun, and fulfilling giving back to our communities can actually be. Shannon is a seasoned marketer with nearly 25 years of experience. In her current role as Chief Marketing Officer at CanadaHelps, she recently lead the launch of UniteforChange.com, a site targeted towards younger Canadians where they c...2023-05-2438 min
Into The Wild166. How Jenna Kutcher Bought Back Her Time with Fractional CMO Jessica ShirraHey you wild women! I’m so excited to introduce my next guest Jessica Shirra, a fractional CMO for high-growth DTC brands and advisor for aspiring fractional service providers. Jessica has collaborated with industry powerhouses like Jenna Kutcher and Lululemon, helping them create world-class marketing strategies and implementation plans. In this week's episode, we discuss what a fractional CMO is, how to hire and integrate one into your team, and why this role can be a game-changer for passing that sweet $1 million mark. Plus, we share some of the most common marketing pitfalls that businesses face...2023-05-1641 min
Pipeline VisionariesElevating Your Value Story at a PLG CompanyIn this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.Key TakeawaysAdvice for prioritizing tensions between PLG and SLG teams with a customer-centric approach.Tips for approaching large enterprise accounts with different personas by telling a value story...2023-04-0439 min
It's a Lovely TimeEpisode 32- It’s a lovely time to chat with Carl from Local Business Hacks- a reintroduction to MegToday I'm talking about a podcast interview I got the pleasure of taking with Carl the Local business hacks podcast reached out to Regan, the president of Pure Barre for an interview, and the CMO at our corporate office referred him to me for an interview. I am reintroducing myself to you here but invite you to listen to the interview with Carl to hear the following takeaways!
• How to implement a few simple things that can turn your business around and put it on the path to success
• How to become a bet...2023-03-2711 min
Stress Less With Me JessOne Woman ShowFrom marketing to learning from failures we talk about it all.
Neha's mission is to craft creative experiences via storytelling for businesses so that they can connect with their target market in a more human way.
Neha is the founder of Luova Digital. She was previously the co-founder and CMO of LeFinTech Ltd specialising in chatbots for the Mauritian market. She has six years of experience in digital marketing, project management and business on the local & international markets. Neha is a “one-woman company” and runs her business remotely. Additionally, she is a Ment...2023-03-2118 min
Folks & FrensE1: Jessica Tsai Chin, CMO of the Algorand FoundationAlgorand Foundation CMO Jessica Tsai Chin joins the inaugural episode of Folks & Frens for one of her first public speaking engagements since taking the position in January '23. Jessica is an experienced professional of Silicon Valley, with a resume of influential positions at Apple, Nike, and Whatsapp. Now, at the beginning of her first foray into the world of blockchain, Jess, Benedetto, and Ibu discuss how she arrived in web3 and why she chose Algorand, how she views the go-to-market strategy for the Algorand blockchain, the connections between crypto and Silicon Valley, and why she hasn't followed anyone on...2023-03-0336 min
Minority Report PodcastEp 152 - Jessica Lee-Wen, Chief Marketing Officer at Thrive FPIn episode 152, Erik and Kerel talk with Jessica Lee-Wen, Chief Marketing Officer at Thrive FP, a company focused on investing in real estate while also doing good in the community. Jessica was first generation-born Canadian, born to her mom and dad who are both from China who met in Vancouver and had her and her brother. Her mother, a pharmacist commuting two hours everyday for work, taught her a lot about having a strong work ethic, and her father really showed her a nurturing side as he managed restaurants that her family owned. Jessica got interested in marketing after watching...2023-02-1225 min
UNSCRIPTEDRealistic goals for creating a top 10% podcast with Cyd RechtinCyd Rechtin is the founder of The Creators Attaché, specializing in podcast production and fractional COO and CMO work. She is an expert in podcasting and provides guidance to help podcasters reach their full potential. With years of experience and a wealth of knowledge about the podcasting industry, Cyd has significant insight and wisdom to help others succeed in their podcasting journey.
Cyd shares her expertise behind what it takes to become a top 10% podcaster. She explains why podcasting is the fastest-growing digital marketing platform and how to create high-quality content that sets your podcast ap...2023-02-0828 min
The On Call PodcastThe Art of Selling Aspirations, Bridging Legacy and Ecommerce Brands, and Investing in Stories Shaping Indonesia with Shipper CMO Jessica Hendrawidjaja (Call #113)“As a marketer, we’re not selling products, we’re selling aspirations...and creating stories," says the Chief Marketing Officer of Indonesian e-commerce enabler Shipper: Jessica Hendrawidjaja on this episode of On Call with Insignia. She shares from a global career spanning more than a decade in marketing what it means to sell aspirations. She also talks about how Shipper’s collaboration and education-focused approach to marketing is bridging innovation possibilities between legacy and e-commerce brands (with initiatives like the upcoming Legendary Brand Festival). We also talk about how her work as a marketer and angel investor is investing in entre...2023-02-0728 min
Day Slayer PodcastEP 41 - Sal Conca: Expanding Your Brand Through TechCreating content can be easy on some platforms but on others it is challenging. When we’re streaming we constantly see advertisements that are often distracting. What if we can make them appeal to our clients and generate a lead? Sal Conca is a mastermind when it comes to helping his clients set up their ad base on YouTube. Sal Conca is a digital marketing veteran with over 20 years of experience working with brands of all shapes and sizes. His career started in affiliate marketing and for over 10 years working at local brands 1800Flowers.com & Nature's Bounty befo...2023-01-3024 min
I Just (Blank)! Now What?079:I Just (Can't Live In My Crazy Mind Anymore)! Now What? Krystal ChongHey Friends, So excited that my lovely friend Krystal joined me on the podcast today to share her story with anxiety and how she went from being told she was a 9 (out of ten) to living with zero anxiety, and coming off all her medication. This episode is pack full of some really helpful insights of what it’s like to live with anxiety and how she used her’s to create the life she loves now! Krystal was diagnosed with Generalized Anxiety Disorder as a child but found the medical system to...2023-01-2550 min
Soul & Science: Fast Forward Your Marketing MindIndeed CMO Jessica Jensen | The Future of Work (2022)As we settle into the new year, we thought we'd bring back one of our favorite episodes from last year. Indeed CMO Jessica Jensen came on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B...2023-01-1623 min
Soul & Science: Fast Forward Your Marketing Mind#3: Indeed CMO Jessica Jensen | The Future of WorkIndeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable...2022-03-2523 min
Connected NationThe forecast for consumer tech and the woman-owned company that’s predicting what’s coming nextOn this episode of Connected Nation, we talk with the President and CMO for Parks Associates - a national market and research consulting firm. Learn how this woman and family-owned firm became one of the most trusted companies in tech research and find out what emerging consumer tech trends leadership sees on the horizon. Related links: Parks Associates website - https://www.parksassociates.com/Twitter: @elizparks and @ParksAssociatesLinkedIn - https://www.linkedin.com/company/parksassociates/Parks Associates events page - https://www.parksassociates.com/events...2022-03-0733 min
I Am Not Alone with Jessica Kim & Steven LeeRedefining the Relationship Between Care & Work | Meghan Keaney AndersonWe’ve all read and heard about The Great Resignation, work-life balance, etc. But we need to dig deeper into WHY these are such important movements, and why they haven’t yet been solved. How can we create systemic change in the workplace that better supports women and care needs? Jessica & Meghan Keaney Anderson, CMO of The Wanderlust Group & former VP of Marketing at Hubspot, discuss how the culture of work needs to change to support every part of an employee.
Connect with us directly on social media @ianacare. We love hearing your stories, answering your ques...2021-11-1715 min
The CMO Suite Hosted By Sean HalterJessica Jensen, CMO at Indeed joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Indeed's CMO, Jessica Jensen, on this episode of The CMO Suite.2021-11-0433 min
The Legal SlantThe Art of Leadership with Adam SeversonJessica and Vanessa check in with Adam Severson, CMO of Baker Donelson, on leading teams, budgeting and the business of law. We love his “work hard/play hard” attitude and zeal for life. We also learn about Adam’s love for wine and how “Napa” rescued him. 2021-10-1544 min
Martinka Consulting's Getting the Deal Done PodcastSteve Ressler on Entrepreneurship Through Acquisition & InvestingSteve Ressler: Serial entrepreneur, founder, operator, search fund investor, and more.Steve’s first company was a startup he describes as “A LinkedIn for government employees.” He sold it to Gov Delivery, stayed on as CMO, helped grow it to 300 people when it sold to Vista PE, the largest software PE firm. He learned how to buy, grow, and improve businesses. Listen to Steve and learn:The type of deals he likes (he’s invested in 30 search funds and over 30 deals).What businesses he doesn’t like.What makes a good searcher-buyer-operator?Different ways to invest i...2021-10-0520 min
The Places We'll Go Marketing ShowJessica Myers, CMO of The Very Group - Being a CMOIn this episode, Jess Myers talks about the importance of loving the brand you work for, how mentoring influenced her career and how her childhood led her to becoming so successful.
Who is Jessica Myers?
Jessica is a member of the Metro Bank Executive Committee, having joined in November 2019 to build the Bank’s first-ever Brand and Marketing function. Her role focuses on shaping Metro Bank’s brand strategy, building transformational marketing capabilities, and investing in brand and marketing communications that exemplify the brand to drive business growth.
Jessica is a brand and marketing...2021-09-1444 min
Malpractice Podcast#2.11: Dr. Nate Link, CMO of NYC's Bellevue HospitalIn this episode we interview Dr. Nate Link, CMO of NYC's Bellevue Hospital, the oldest public hospital in the U.S. and a place where everyone can seek medical care - no matter what. Join us as we talk about everything from leading the hospital's COVID-19 charge, to the AIDS epidemic, to changing the way we think about implicit bias. Dr. Link is an advocate, an ally, an author, and all-around amazing individual!Grab your copy of Dr. Link's book here: https://outskirtspress.com/theailingnationSend us an email at: malpracticepodcast@gmail.com2021-06-2357 min
More Than a FallbackKuda Biza: More Than an EntrepreneurKuda Biza is more than an entrepreneur. A serial entrepreneur, Kuda is currently the Co-Founder and CMO of Nunbelievable, a social venture that sells cookies and donates a meal for every cookie sold. What is his superpower? Listen in and find out!
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Send in a voice message: https://anchor.fm/morethanafallback/message2021-05-1122 min.jpg)
Extraordinary Moms PodcastEpisode 342: A Message for My Baby Cooper from Mom
Before having baby Cooper, I recorded a message for him. I wanted him to know all about why we decided to have a fourth baby, how the pregnancy went, what I wished for him, etc... I wanted him to know how much we already loved him, and I wanted him to hear it from my voice. It's a tender episode that I'll always be grateful I recorded. You can do it for yourself too.
This Show is Sponsored by...
5 years ago, Felix Gray realized - Our eyes weren’t meant to look at screens all day – and
designed glasses to make...2021-05-0500 minExtraordinary Moms PodcastEpisode 342: A Message for My Baby Cooper from Mom
Before having baby Cooper, I recorded a message for him. I wanted him to know all about why we decided to have a fourth baby, how the pregnancy went, what I wished for him, etc… I wanted him to know how much we already loved him, and I wanted him to hear it from my voice. It’s a tender episode that I’ll always be grateful I recorded. You can do it for yourself too.
This Show is Sponsored by…
5 years ago, Felix Gray realized – Our eyes weren’t meant to look at screens a...2021-05-0500 minExtraordinary Moms PodcastEpisode 341: What You Should Know about Tourettes with Ginger McGee
Today we are covering a new topic on the podcast with my guest Ginger McGee. Ginger's son has Tourettes Syndrome and she is going to share how her motherhood journey has looking parenting a child with this challenge. I appreciate moms like Ginger so much because to learn about her reality really pulls the curtain back on a reality that is different from my own. It helps me expand my knowledge on unfamiliar medical conditions, as well as expand my compassion for moms and children who fight every day for success and normalcy. She's a brave mom, and now a...2021-04-2900 minExtraordinary Moms PodcastEpisode 341: What You Should Know about Tourettes with Ginger McGee
Today we are covering a new topic on the podcast with my guest Ginger McGee. Ginger’s son has Tourettes Syndrome and she is going to share how her motherhood journey has looking parenting a child with this challenge. I appreciate moms like Ginger so much because to learn about her reality really pulls the curtain back on a reality that is different from my own. It helps me expand my knowledge on unfamiliar medical conditions, as well as expand my compassion for moms and children who fight every day for success and normalcy. She’s a brav...2021-04-2900 minExtraordinary Moms PodcastEpisode 340: Babies, Boys, and Being the Mom You Want to Be with Leanne Barlow
My guest today is Leanne Barlow, mom of four boys, blogger, clothing designer, and overall incredible woman! Today we are talking about her motherhood journey, how her parenting has evolved now that she recently had her fourth baby last year, and she also gives us her best baby product recommendations. She's also a clothing designer and did the most amazing dress series that you must check out on Instagram. Leanne is down to earth and you're going to feel like you're having a chat with a good friend today.
Show Notes:
Check out Leanne on Instagram.
www.elleapparel.com
This S...2021-04-2100 minExtraordinary Moms PodcastEpisode 340: Babies, Boys, and Being the Mom You Want to Be with Leanne Barlow
My guest today is Leanne Barlow, mom of four boys, blogger, clothing designer, and overall incredible woman! Today we are talking about her motherhood journey, how her parenting has evolved now that she recently had her fourth baby last year, and she also gives us her best baby product recommendations. She’s also a clothing designer and did the most amazing dress series that you must check out on Instagram. Leanne is down to earth and you’re going to feel like you’re having a chat with a good friend today.
Show Notes:
Check...2021-04-2100 min
She PodcastsThe Loudest Elsie EverPersonal updates involving COVID-19 tests, being a hypochondriac, wine down the drain, pregnancy surprises, kicking sugar habits and making choices that make you feel good. THEN #podcasting stuff: news about neuroscience and podcasting, Audioboom, Glow, and how much folks are getting paid to HOST A PODCAST. There's also LOTS of yelling by Elsie and unmedicated Jess. PRICES ARE GOING UP TO SHE PODCASTS LIVE - GET YOUR TICKET TODAY! 🔥 NEW WAY TO CONNECT! Elsie (and occasionally Jess) will be texting you directly! - Sign up here! 302–240–3425, text yes or my.community.com/shepodcasts THE SHE...2021-04-171h 02The Legal SlantBuilding Your Business Case with Michael BlachlyHaving gone from a solo marketer to being the CMO of a 150-lawyer firm leading a team of five, Michael Blachly shares with us how he built a dynamic marketing team to support the growth of his firm. 2020-11-0643 min
Zig When They ZagZig When They Zag - Episode 10: Holding Internal Marketing Teams AccountableInternal marketing teams: do they actually work for small businesses?Are they worth it?In this episode, Jessica Scanlon and Kevin Ring talk about how small businesses can suffer when they choose to use internal marketing teams. Hiring one or two marketers to play the role of an entire marketing team spreads your employees much too thin. Unfortunately, these small internal marketing teams are often tasked with huge marketing projects with a wide breadth and become overloaded.For small businesses, hiring an internal marketing team sinks a lot of their marketing b...2020-10-1624 min
Tech QualifiedGetting Your Prospects to Zoom to the Finish Line with Jessica Otero of BI TechDuring this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jess Otero, CMO at BI Tech. The interview focuses on how the company uses a predominantly ABM-focused approach to marketing and ensures content answers big questions from customers. Jessica also breaks down some of the key technologies the marketing team uses - from researching accounts with DiscoverOrg to maintaining nurture sequences in Hubspot. Episode Highlights Jessica started out studying to be an English teacher before getting into a marketing profession. Jessica starts the conversation by sharing her past experiences as a marketing associate wi...2020-06-0535 minThe Legal SlantCreating Space for Client Experience with Brenda PlowmanVanessa and Jessica sit down with Brenda Plowman, CMO of Fasken, to talk about how to plan and execute a client experience program. She takes us through her firm’s recent rebrand and breaks down how crucial client experience is to the future success of a firm. Brenda also shares her approach to having balance in her life, finding joy, and creating space for creativity.2020-03-091h 04
The BlueprintGrowing an OTT Platform in a Crowded Landscape - Jessica Malloy, CMO of CH MediaIn this episode, hear from Jessica Malloy, the CMO of CH Media ( Dropout, CollegeHumor, Dorkly and Drawfee) and Jackson Richards, Director of Strategy at Direct Agents. Jessica shares her career path, everything you need to know about OTT Marketing, career advice and yes, her TV binging habits. 2019-10-3118 min
On Brand with Nick WestergaardBuilding Brands by Changing Habits with Jessica Jensen“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jessica JensenJessica Je...2019-10-1427 min
Saltier PoliticsSaltier Politics: Jessica Kogan CMO, Cameron Hughes WineSaltier Politics: CMO at Cameron Hughes Wine and the Chief Digital Officer at Vintage Wine Estates Jessica Kogan gets salty with co-hosts Julie Roginsky and Emily DeCiccio. The wine industry powerhouse discusses what it's like to be a female leader in a field largely dominated by men. Learn how she set the Warby Parker model before Warby Parker, and how Jessica persevered through challenging times to create a lasting wine brand. Also, listen to find out why Bartles & Jaymes has a special place in Julie's heart and what insights Emily has to deliver on millennial booze trends. Join the salty t...2019-09-271h 05
The CMO ShowJessica Ruhfus on collaborative marketingJessica Ruhfus, founder and CEO of Collabosaurus talks “tapping into new target markets and growing your network” with the power of collaborative marketing.2019-03-2119 min
She PodcastsGoat Lady! And Podcast Marketing RantsGuess where Jess and Elsie are going? Florida in February! Meet us at Podfest! Use code SHEPODCASTS 😍 How to market like a Boss Lady with Jess and Katie Krimitsos from Biz Women Rock! Support our Patreon page! Speakpipe message! Or you can email feedback@shepodcasts.com. We look forward to hearing from you Super Quick Re-cap! Goat lady, Elsie! Elsie shares the goats’ birth story 😍 Bucky and Pine! Jess hopes Elsie’s goats don’t turn out to be like toddler Isaac “keep going, Mom!” The UPS man came to the house and guess what Elsie’s goa...2018-01-151h 13
Interview Connections | The Leading Podcast Booking AgencyGuest Blogging with Maggie PattersonPodcasting and blogging are great ways to get extended exposure in your target market. And while guest blogging and being a guest expert on podcasts have similarities, there are some distinct differences. Maggie Patterson joins Jessica today to discuss those differences, and shares how to make the most out of both platforms to increase your brand and business exposure. Maggie Patterson is CMO of Scoop Industries. She is a Communications Strategist with 15+ years of experience, and co-host of the Inside Scoop podcast. She has been published in Fast Company, Virgin, and other major publications, and earned Master-Level...2017-02-0136 min
She Did It Her WaySDH102: Venture Into Your Passion, A Candid Conversation with Jessica PeltzDo you have a lack of passion and energy that is barely getting you through your 9-5 job? Maybe you're tired and ready to venture into a new field, but you fear not having the familiar office you've known for years and the idea of an unstable paycheck sits you right back down in your corporate seat?
There's a way to find that missing passion and energy.
There's a way to be the boss of your own life, your own professional career.
And it starts with the L-E-A-P!
Today's guest, Jessica...2016-11-0339 min
The Art of HumanitySEASON 2//Ep 19: Ted Rubin on looking people in the eyeWelcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. {Like what you hear? Leave a review on iTunes!} Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter, according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list...2016-06-1539 min
Art of HumanitySEASON 2//Ep 19: Ted Rubin on looking people in the eyeWelcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. {Like what you hear? Leave a review on iTunes!} Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter, according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list...2016-06-1539 min