Jessica Totillo Coster - Podcast Details

Shows

Proof to Product395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394. During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself. Friends, if you a...2025-05-1544 min

Proof to Product394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]I’m loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025. Because we got such great feedback, we're going to keep this going. I asked Jessica Totillo Coster to come and analyze the survey data with me. Jessica has been on the podcast several times in the past (episode 195 & episode 319). If...2025-05-1335 min

eCommerce Badassery327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win. Inside This Episode, You’ll Discover: Why hyper-segmentation kills data and wastes time on small lists How to balance beau...2025-05-0616 min

eCommerce Badassery320. 3 Easy Tweaks to Keep Your Marketing Message Fresh & EffectiveSimple Messaging Tweaks That Drive eCommerce Conversions Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year. Discover how to: Shift which pain points you address without changing your products Leverage the exact language your customers use (and the jewelry example that proves why it works) Find the perfect balance between evergreen content and timely, seasonal relevance Whether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments...2025-03-1815 min

The Buyerside ChatLeveraging Data To Make Smart Marketing Decisions In Your E-Commerce Business - A Chat with Jessica Totillo Coster | Episode 56Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:- Your customer’s journey with your product brand- Digital Advertising in 2024 and the importance of optimizing conversion- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list- How to nur...2024-03-181h 12

The Retail WhoreEP 141: ECOMMERCE BADASSERY WITH JESSICA TOTILLO COSTERThis week’s episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines.Jessica Totillo Coster is an eCommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best step in their business. Jessica’s a native New Yorker living in LA. She holds a degree in fashion merchandising, has over 20 years of retail experience, and made $600K in her first year as the owner of a bric...2024-03-061h 10

Passion & ProfitEP 10 | Building an Email Marketing Calendar for Success with Jessica TotilloIn this episode, the Email marketing strategist Jessica Totillo shares the 4-step process for building a successful email marketing calendar and the reason why learning the importance of telling stories and content that adds value can be a game-changer!Try Inventora for Free: https://inventora.com/ Follow Jessica:Instagram: @ecommercebadasseryWebsite: https://ecommercebadassery.comMarketing Membership Program: https://ecommercebadassery.com/membership/Try Inventora for Free: https://inventora.com/ 2024-01-0534 min

eCommerce BadasseryNote From JessicaGet ready to dive into some deep year end review... but right now keep selling and serving your customers 🖤 2023-12-1200 min

Proof to Product319 | 2024 Market Trends For Product Based Businesses with Jessica Totillo CosterWe recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen’s shops and it is important that you understand the challenges that they are facing and how they are adapting to the market and how that will trickle down and affect you as a manufacturer. Today I want to expand on that conversation with a colleague of mine, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an...2023-11-1436 min

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastECommerce Content Marketing Strategies For SEO -- Jessica Totillo Coster // eCommerce BadasseryJessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. When it comes to eCommerce content, a common mistake is attempting to target a broad audience. In reality, successful content marketing is about attracting the perfect customer who is actively seeking the products or services you offer. Today, Jessica discusses eCommerce content marketing strategies for SEO.Show NotesConnect With: Jessica Totillo Coster: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...2023-10-0624 min

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastOn-Site Shopping Experience & SEO -- Jessica Totillo Coster // eCommerce BadasseryJessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. Optimizing the on-site shopping experience is at the forefront of every successful eCommerce strategy. Whether you're a seasoned retailer or just starting out, understanding how to create an enticing online environment that seamlessly guides customers from discovery to conversion is paramount. Today, Jessica discusses on-site shopping experience and SEO. Show NotesConnect With: Jessica Totillo Coster: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...2023-10-0527 min

eCommerce Badassery235. Replay: How to Run a Promotion or Product Launch in Your eCommerce BusinessCreating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results. On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list. _______ EPISODES MENTIONED 20. The Power of the Pre-Launch and Thriving in a Crowded Market with Jessica Principe of All Girl S...2023-07-2519 min

The Product Biz Podcast by Monica Little CoachingHow to increase your sales with email marketing with Jessica Totillo CosterIf you aren't sending out weekly or monthly emails within your small business, or if you ARE sending them out but aren't sure what to say for them to lead to actual results, then this episode is for you.Special guest Jessica Totillo Coster shares with us her top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy! Email marketing is one of the most important parts of a small business and something that you can start to...2023-06-2850 min

The $100 MBA ShowMBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce StoreWe’ll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well.This is especially important when it comes to eCommerce.Today, special guest Jessica Totillo Coster shares a detailed, step-by-step plan for making sure that those who buy, buy again. And keep buying. Once you’ve established a good customer base, you can’t just assume they’ll want more — you have to make sure of it....2023-04-2421 min

Jewelry Business Academy Podcast71 | Six Email Automations Every Jewelry Business Needs with Jessica Totillo CosterIn today’s episode I’m chatting to Jessica Totillo Coster, an ecommerce and email marketing strategist for scrappy entrepreneurs all about the six email automations every jewelry business needs. Jessica is the Founder of e-Commerce Badassery and the host of the e-Commerce Badassery Podcast and she helps business owners make more money by teaching them how to grow their profit, traffic and sales in their online store. Topics Discussed: Fluffy vs. revenue driving tasks Being intentional in your marketing Re-creating campaigns around key products The value of repetition The best e-commerce platform Optimizing your w...2023-03-151h 01

eCommerce Badassery193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce BusinessGet a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business. Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are. Links Mentioned What is Omni-Channel Marketing - Klaviyo https://www.klaviyo.com/blog/what-is-omnichannel-marketing How to Do the Perfect Product Launch https://ecommercebadassery.com/how-to-launch-ecommerce-product/ 2023-01-1724 min

Make Each Click Count Hosted By Andy SplichalEmail Done Right with Jessica Totillo CosterThis episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the hard way, so you don’t have to.Learn from Jessica the importance of a good email strategy to be in the growth of an E...2022-07-2935 min

eCommerce Badassery127. How to Sell Out the Next Product Launch in Your eCommerce BusinessCreating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results. On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list. WHAT YOU’LL LEARN The 4 essential steps you need to take to launch your next product The different types of content you can...2022-05-1019 min

Joy Joya Jewelry Marketing Podcast167 - Interview With Ecommerce + Email Marketing Expert Jessica Totillo CosterIn this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She's also the host of the Ecommerce Badassery podcast!! Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the owner of her own multi-6 figure brick + mortar clothing boutique. She's cut her teeth in ecommerce and...2022-03-281h 16

The EcomXFactor Podcast: Ecommerce, Funnels & CROHםw To Pay Less Fur Buying Traffic and Make More Profits From Each Sale Using Content | Jessica Totillo Coster & Yaron BeenJessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing. Topics Covered:-How to find content ideas that will attract more customers -The benefits...2022-03-1441 min