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Jessica Totillo Coster

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Proof to Product
Proof to Product395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394.  During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself. Friends, if you a...
2025-05-1544 minProof to Product
Proof to Product394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]I'm loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025.  Because we got such great feedback, we're going to keep this going. I asked Jessica Totillo Coster to come and analyze the survey data with me. Jessica has been on the podcast several times in the past (episode 195 & episode 319). If y...
2025-05-1335 mineCommerce Badassery
eCommerce Badassery327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win. Inside This Episode, You’ll Discover: Why hyper-segmentation kills data and wastes time on small lists How to balance beau...
2025-05-0616 mineCommerce Badassery
eCommerce Badassery320. 3 Easy Tweaks to Keep Your Marketing Message Fresh & EffectiveSimple Messaging Tweaks That Drive eCommerce Conversions Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year. Discover how to: Shift which pain points you address without changing your products Leverage the exact language your customers use (and the jewelry example that proves why it works) Find the perfect balance between evergreen content and timely, seasonal relevance Whether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments...
2025-03-1815 minThe Buyerside Chat
The Buyerside ChatLeveraging Data To Make Smart Marketing Decisions In Your E-Commerce Business - A Chat with Jessica Totillo Coster | Episode 56Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:- Your customer’s journey with your product brand- Digital Advertising in 2024 and the importance of optimizing conversion- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list- How to nur...
2024-03-181h 12The Retail Whore
The Retail WhoreEP 141: ECOMMERCE BADASSERY WITH JESSICA TOTILLO COSTERThis week’s episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines.Jessica Totillo Coster is an eCommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best step in their business. Jessica’s a native New Yorker living in LA. She holds a degree in fashion merchandising, has over 20 years of retail experience, and made $600K in her first year as the owner of a bric...
2024-03-061h 10Passion & Profit
Passion & ProfitEP 10 | Building an Email Marketing Calendar for Success with Jessica TotilloIn this episode, the Email marketing strategist Jessica Totillo shares the 4-step process for building a successful email marketing calendar and the reason why learning the importance of telling stories and content that adds value can be a game-changer!Try Inventora for Free: https://inventora.com/ Follow Jessica:Instagram: @ecommercebadasseryWebsite: https://ecommercebadassery.comMarketing Membership Program: https://ecommercebadassery.com/membership/Try Inventora for Free: https://inventora.com/
2024-01-0534 mineCommerce Badassery
eCommerce BadasseryNote From JessicaGet ready to dive into some deep year end review... but right now keep selling and serving your customers 🖤
2023-12-1200 minProof to Product
Proof to Product319 | 2024 Market Trends For Product Based Businesses with Jessica Totillo CosterWe recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen's shops and it is important that you understand the challenges that they are facing and how they are adapting to the market and how that will trickle down and affect you as a manufacturer.  Today I want to expand on that conversation with a colleague of mine, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an e...
2023-11-1436 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastECommerce Content Marketing Strategies For SEO -- Jessica Totillo Coster // eCommerce BadasseryJessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. When it comes to eCommerce content, a common mistake is attempting to target a broad audience. In reality, successful content marketing is about attracting the perfect customer who is actively seeking the products or services you offer. Today, Jessica discusses eCommerce content marketing strategies for SEO.Show NotesConnect With: Jessica Totillo Coster: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...
2023-10-0624 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastOn-Site Shopping Experience & SEO -- Jessica Totillo Coster // eCommerce BadasseryJessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. Optimizing the on-site shopping experience is at the forefront of every successful eCommerce strategy. Whether you're a seasoned retailer or just starting out, understanding how to create an enticing online environment that seamlessly guides customers from discovery to conversion is paramount. Today, Jessica discusses on-site shopping experience and SEO. Show NotesConnect With: Jessica Totillo Coster: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...
2023-10-0527 mineCommerce Badassery
eCommerce Badassery235. Replay: How to Run a Promotion or Product Launch in Your eCommerce BusinessCreating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.  On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list.   _______ EPISODES MENTIONED 20. The Power of the Pre-Launch and Thriving in a Crowded Market with Jessica Principe of All Girl S...
2023-07-2519 minThe Product Biz Podcast by Monica Little Coaching
The Product Biz Podcast by Monica Little CoachingHow to increase your sales with email marketing with Jessica Totillo CosterIf you aren't sending out weekly or monthly emails within your small business, or if you ARE sending them out but aren't sure what to say for them to lead to actual results, then this episode is for you.Special guest Jessica Totillo Coster shares with us her top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy! Email marketing is one of the most important parts of a small business and something that you can start to...
2023-06-2850 minThe $100 MBA Show
The $100 MBA ShowMBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce StoreWe’ll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well.This is especially important when it comes to eCommerce.Today, special guest Jessica Totillo Coster shares a detailed, step-by-step plan for making sure that those who buy, buy again. And keep buying. Once you’ve established a good customer base, you can’t just assume they’ll want more — you have to make sure of it....
2023-04-2421 minJewelry Business Academy Podcast
Jewelry Business Academy Podcast71 | Six Email Automations Every Jewelry Business Needs with Jessica Totillo CosterIn today's episode I'm chatting to Jessica Totillo Coster, an ecommerce and email marketing strategist for scrappy entrepreneurs all about the six email automations every jewelry business needs. Jessica is the Founder of e-Commerce Badassery and the host of the e-Commerce Badassery Podcast and she helps business owners make more money by teaching them how to grow their profit, traffic and sales in their online store. Topics Discussed: Fluffy vs. revenue driving tasks Being intentional in your marketing Re-creating campaigns around key products The value of repetition The best e-commerce platform Optimizing your website...
2023-03-151h 01eCommerce Badassery
eCommerce Badassery193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce BusinessGet a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.  Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.   Links Mentioned What is Omni-Channel Marketing - Klaviyo https://www.klaviyo.com/blog/what-is-omnichannel-marketing   How to Do the Perfect Product Launch https://ecommercebadassery.com/how-to-launch-ecommerce-product/  
2023-01-1724 minMake Each Click Count Hosted By Andy Splichal
Make Each Click Count Hosted By Andy SplichalEmail Done Right with Jessica Totillo CosterThis episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the hard way, so you don’t have to.Learn from Jessica the importance of a good email strategy to be in the growth of an E...
2022-07-2935 mineCommerce Badassery
eCommerce Badassery127. How to Sell Out the Next Product Launch in Your eCommerce BusinessCreating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.  On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list.   WHAT YOU’LL LEARN The 4 essential steps you need to take to launch your next product The different types of content you can...
2022-05-1019 minMarketing With Laryssa
Marketing With Laryssa167 - Interview With Ecommerce + Email Marketing Expert Jessica Totillo CosterIn this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She's also the host of the Ecommerce Badassery podcast!! Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the owner of her own multi-6 figure brick + mortar clothing boutique. She's cut her teeth in ecommerce and...
2022-03-281h 16The EcomXFactor Podcast: Ecommerce, Funnels & CRO
The EcomXFactor Podcast: Ecommerce, Funnels & CROHםw To Pay Less Fur Buying Traffic and Make More Profits From Each Sale Using Content | Jessica Totillo Coster & Yaron BeenJessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing. Topics Covered:-How to find content ideas that will attract more customers -The benefits...
2022-03-1441 mineCommerce Badassery
eCommerce BadasseryOfficial Trailer: eCommerce Badassery with Jessica Totillo CosterHow do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!   Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.   After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.   Each w...
2022-01-1702 mineCommerce Badassery
eCommerce Badassery94. Is THIS Holding You Back from Growing Your eCommerce Business?Feel stuck when it comes to getting to that next level in your eCommerce business? Maybe you’ve hit a plateau, or you’re just feeling overwhelmed with the new year ahead and you’re not really sure how to set yourself up for success. If you’re feeling stressed or like you’re spinning your wheels, this episode is probably for you.    I’m sharing the top 5 things that hold people back from reaching their goals in their eCommerce business and what you can do instead. What You’ll Learn The mindset blocks that are keeping...
2022-01-1121 minFiring The Man
Firing The ManTop 3 Email Campaigns with Klaviyo Expert Jessica Totillo CosterEpisode 104Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way so you don’t have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season or not. Learn from Jessica the top email campaigns you can launc...
2021-12-2148 minEcommerce Insights by Wicked Reports Podcast
Ecommerce Insights by Wicked Reports PodcastScale Your Ecommerce Store the Badass Way With Jessica Totillo CosterScaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive. Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a successful ecom store.  Jessica talks about everything that she learned the hard way in her past experience so that you don’t have to go through the mistakes that she made. What are y...
2021-11-0145 mineCommerce Badassery
eCommerce Badassery76. Do You Sell on eBay? Why You Should Consider it For Your eCommerce BusinesseBay is the original online marketplace for product sellers, but it’s come a long way from its inception. More than just a place to hock your old clothes and accessories, eBay gives you access to buyers all over the world who are looking for that special item. Tune into this episode where I talk to Kristi Diemoz, the Sr. Manager of Seller Marketing at eBay where she shares what sets eBay apart from other marketplaces, who it’s for, and all the things you need to know to decide whether or not it’s the place for your eComme...
2021-09-0748 min2X eCommerce Podcast
2X eCommerce PodcastS06 EP32: Quick wins for eCommerce Success - Strategies and Tactics for Super-Quick Results w/ Jessica Totillo CosterOn today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs.Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly start wondering what all the email hype is about. But the fact is, when done right, email marketing still has the best ROI ($40 on every $1 you spend!). And getting it right is not rocket science!With all th...
2021-08-121h 02eCommerce Badassery
eCommerce Badassery67. Major Updates Coming to Shopify - Online Store 2.0 and What it Means for eCommerce MerchantsShopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term.  Today we’re covering everything you need to know, what to expect and when you might want to make the change.  What You’ll Learn The latest changes coming to the Shopify platform + what it means for you How to plan for a theme update to take advantage of the new theme builder Ideas for how to t...
2021-07-0618 mineCommerce Badassery
eCommerce Badassery66. How to Do Affiliate Marketing for Your eCommerce BusinessWhat if I told you there was a way to have other people working to sell your product, but you didn’t have to pay them UNLESS they generated actual sales? That’s the gist of affiliate marketing and it can be a really powerful channel for eCommerce businesses.    On this week’s episode, I’m talking to Rick Magennis, President & Founder of Bearcat Media, an affiliate marketing agency. Rick has been in the affiliate game for over a decade and even uses it for his own eCommerce business.  What You’ll Learn How to get starte...
2021-06-2946 minWork at Home RockStar Podcast
Work at Home RockStar PodcastWHR 3.21 : Jessica Totillo Coster SHOW NOTES Good Note: After a life event, she went all in on her business and replaced her day job income. Bad Note: Over extending herself before getting the people needed to help get to the next step and become more efficient. Understand who you hire for the task at hand. Start by getting someone specific for 1 specific job in your business.Take baby steps for building your ideal team. Attract Fans: You have to love being in the entrepreneur mindset when talking with anyone in your industry. Having your business based on...
2021-06-2827 minEcommerce Society Podcast
Ecommerce Society PodcastQuick wins for E-Commerce & Subscription Box Success with Jessica Totillo Coster of ECommerce BadasseryWelcome to the 34th episode of The 6 Figure Product Business Podcast.  Today we’re talking with E-Commerce & Email Marketing expert, Jessica Totillo Coster of E-Commerce Badassery.   Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. She supports scrappy female entrepreneurs with actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure eCommerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry - no...
2021-06-2257 mineCommerce Badassery
eCommerce Badassery65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business.Email open rates are going away, so what now? Is this the email apocalypse? Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward.  Spoiler alert: it’s not as bad as you think    What You'll Learn Is iOS15 going to kill email marketing? How to prepare for iOS15 and what steps you should be taking right now How to manage your email marketing once iOS15 is in place Links...
2021-06-2214 minThe Subscription Box Show
The Subscription Box ShowEpisode 163 - Jessica Totillo Coster - Founder, EcommerceBadassery.com - Ecommerce Strategies for your Subscription Box Business!Send us a textJessica Totillo Coster is an eCommerce and email marketing strategist for scrappy entrepreneurs. She teaches actionable steps and strategies to help small business owners grow their traffic, sales, and profit. After 20+ years in retail, owning her own multi-six-figure brick + mortar boutique, and spending three years as the only employee of a 7-figure online store, Jessica is now taking all of that expertise and she's sharing everything she learned the hard way... so you don't have to.Jessica works with small and big brands of a...
2021-06-2245 mineCommerce Badassery
eCommerce Badassery64. How to Create eCommerce Ad Creative that Gets ClickedWhat do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails.  Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad content, why you should invest in it, and what’s working right now in 2021.   What You'll Learn: The MOST...
2021-06-1533 mineCommerce Badassery
eCommerce Badassery63. What to Do When Your eCommerce Business is Slow?Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day.    In this week’s episode, we’re talking about how you can use this time to your advantage and set yourself and your team up for success for the rest of the year. What You’ll Learn Why th...
2021-06-0812 mineCommerce Badassery
eCommerce Badassery62. How iOS14 Will Affect Your Facebook Ads & What to Do About itiOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads.  Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse. Tune into this week’s episode where I break down ever...
2021-06-0124 mineCommerce Badassery
eCommerce Badassery61. 3 Things I Learned About Customer Service from a 5-Star Vacation ResortHow do you get customers to rave about you, shop with you again and again, and build a long-term sustainable business? By offering an amazing customer experience. In this week’s episode I’m sharing the 3 things I learned about business from my recent vacation + share some additional tips, tricks, and resources so you can do this in YOUR business too. What You’ll Learn 3 Big Ideas for an Amazing Customer Experience How to Get More Out of Your Employees Why Being Good at Creating the Product You Sell Doesn’t Mean You’ll be Good at Running a Business...
2021-05-2515 mineCommerce Badassery
eCommerce Badassery60. 10 Tips to Improve Your eCommerce Website & Instagram ProfileSmall tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B. What You’ll Learn How to optimize your Instagram profile for brand recognition + SEO How to best set up your website’s homepage to maximize sales An important piece of site experience that you might not have put enough thought into.   Links Mentioned HotJar - https://apps.shopify...
2021-05-1814 mineCommerce Badassery
eCommerce Badassery59. SEO: How to Get More Clicks on Your Organic Search ResultsSo you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website?   Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's?  What You’ll Learn 10 Hacks to increase your click rate by 4-45% A copywr...
2021-05-1113 mineCommerce Badassery
eCommerce Badassery58. Utilizing Instagram for Your Product-Based Business with Sue B. ZimmermanInstagram… the app we love to hate. But we know that it’s a VERY POWERFUL social media platform for product-based businesses. Sometimes Instagram feels like a necessary evil as a CEO… but today’s guest is breaking it down in a way that feels a lot more fun.    Sue B. Zimmerman… the Instagram expert is joining me this week for a candid conversation about what it takes to be successful on Instagram, why it IS the place to be, and the #1 thing you need to master in order to sell your products on Instagram.  What You’l...
2021-05-0430 minDigital Marketing Fastlane
Digital Marketing FastlaneHow to Grow Your Revenue with Email Marketing Ft. Jessica Totillo CosterEmail marketing remains one of the most powerful and trusted tools to attract and retain customers. Our guest today is Jessica Totillo Coster, an eCommerce and Email Marketing Strategist. She founded the eCommerce Badassery amid Mailchimp and Shopify breakup. She quickly became a Klaviyo expert and is sharing her experience with us today. Her first advice? “Approach it as a two-way conversation.” In this new episode, you will learn how to create meaningful relationships with your customers and get valuable tips and tricks from our guest to generate traffic, sales, and revenue in your online stor...
2021-04-3019 mineCommerce Badassery
eCommerce Badassery57. How to Do Influencer Marketing for eCommerce With Cody WittickInfluencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach.    Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean...
2021-04-2737 mineCommerce Badassery
eCommerce Badassery56. How to Drive Traffic to Your eCommerce StoreNeed more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.    We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage.    You don’t have to do them ALL at the same time...
2021-04-2031 minCreatives Rule the World
Creatives Rule the WorldEP298: The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo CosterJessica Totillo Coster has cracked the code on creating automated email sequences that will build customer loyalty, grow your brand, and increase your sales.   Here are the resources mentioned in the show:   Jessica: https://ecommercebadassery.com/   FREE Business Accelerator Audit https://flourishthriveacademy.com/strategy   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. ...
2021-04-2036 mineCommerce Badassery
eCommerce Badassery55. The Best Content from the eCommerce Badassery Podcast So Far According to You! Anniversary EpisodeHappy ONE-YEAR Anniversary to the eCommerce Badassery Podcast! I’m sharing the TOP 10 episodes according to YOU! Based on downloads and your feedback, these were the most helpful, most impactful and your favorite episodes. Whether you’re a new listener who wants to know where you should start (the beginning, friend ) or an OG who needs a refresher, these are the episodes you’ll want to start with.   Episodes Mentioned 3 - Must-Have Email Automations for eCommerce eCommerceBadassery.com/03   4 - Quick Wins for eCommerce Success eCommerceBadassery.com/04   ...
2021-04-1315 mineCommerce Badassery
eCommerce Badassery54. Smashing Glass Ceilings & Growing Through Social with Megan Tellez of Glass Ladder & Co.From side hustle to multi-million dollar business in 4 years. Hear how Megan Tellez of Glass Ladder & Co. took her frustration for her corporate job and lack of fashionable accessories for the modern stylish woman and turned it into her dream business.    A former client and badass businesswoman, Megan has such an inspiring story and journey that proves with a strategy, a willingness to learn, and a little bit of grit you too can break the glass ceiling and build a business you love and that supports the life you want to create for yourself. ...
2021-04-0641 mineCommerce Badassery
eCommerce Badassery53. 15 Ways to Spring Clean Your eCommerce BusinessEvery business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!   Here’s what you’ll learn:  Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy When to up...
2021-03-3015 mineCommerce Badassery
eCommerce Badassery52. Top 10 Mistakes You're Probably Making With Your Email MarketingEmail marketing is one of the best ways to make money in your eCommerce business but there is a method to the madness. After working with so many eCommerce entrepreneurs on their email marketing I see a lot of the same mistakes or missteps and today we’re going to dive into the Top 10 mistakes and how to do it better.    Here’s what you’ll learn:  How to make more revenue from your email marketing What metrics you should be paying attention to Ways to consistently test and improve your email marketing   Episodes Mentioned ...
2021-03-2329 mineCommerce Badassery
eCommerce Badassery51. Getting Your Product On Store Shelves: How to Wholesale with Katie HuntHave you been thinking about adding wholesale to your business and selling to retailers? It can definitely be a great way to generate more revenue for your business, get you more visible, and make your brand a household name. But... is it right for YOUR business? Only you can truly answer that, but my guest today is laying out what it really takes to do wholesale well and what you need to know before you get started.   Here’s what you’ll learn:  The key foundational items you need to have in place before you even consid...
2021-03-1650 minProof to Product
Proof to ProductUsing Email Marketing to enhance your customer journey with Jessica Totillo Coster, Ecommerce BadasseryHey friends! By now, you probably know that email marketing is very near and dear to my heart. It's a stronger marketing tool than any social media platform, it's less risky than paid advertising and it gives you a chance to speak human to human to your customers. In this episode, I was joined by Jessica Totillo Coster of eCommerce Badassery. Jessica is an ecommerce and email marketing strategist that works with boutique owners and product based entrepreneurs. She helps scrappy female entrepreneurs take actionable steps and strategies to scale their business.  You're going to w...
2021-03-1639 mineCommerce Badassery
eCommerce Badassery50. An Advanced Strategy to Better Track Your Marketing CampaignsWant a better way to track your marketing campaigns? There’s a strategy for that.    Tune in to learn about a FREE tool that can help you see how your influencer marketing is working, get more accurate data about your Facebook Ad Campaigns, and even see how all of the effort you put into that last big marketing campaign performed for you.    The data is out there, we just need to know how to track it properly and in today’s episode, we're going to learn exactly how to do it.  
2021-03-0921 mineCommerce Badassery
eCommerce Badassery49. Increase Your eCommerce Revenue with Cross-Sells & UpsellsWhat’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.    Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen.   Here’s what you’ll learn: 
2021-03-0215 mineCommerce Badassery
eCommerce Badassery48. Are You Focused on the WRONG Things in Your eCommerce Business?Get ready for a little tough love because you might be the reason why your business isn’t growing at the rate you want it to. Whether you’re a newbie to business or have been in business for years, if you’re not hitting your goals this might be the reason why.  Tune in to hear what is holding most entrepreneurs back + what you can actually do about it.   Here’s what you’ll learn:  What most entrepreneurs are doing wrong Why you might be following bad advice about your business How to FINALL...
2021-02-2311 mineCommerce Badassery
eCommerce Badassery47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion ExperienceArmed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor. Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there.   Here’s what you’ll learn:  What it really takes to launch and...
2021-02-1640 mineCommerce Badassery
eCommerce Badassery46. Are You Doing THIS With Your Email Marketing?Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media.    If there’s an episode that you’re going to take immediate action from, this is the one!   Here’s what you’ll learn:  How to help your customers make a buying decision What resources you already have to figure out what your customer wants How to properly test changes in your website to ensure they...
2021-02-0914 mineCommerce Badassery
eCommerce Badassery45. Should You Have a Blog for Your eCommerce Website?Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets.   Here’s what you’ll learn:    Are blogs good for eCommerce businesses? Are blogs good for YOUR eCommerce business? What eComm companies are doing blogs right How to write blog posts that search engines love
2021-02-0219 mineCommerce Badassery
eCommerce Badassery44. How to Create an eCommerce Email Marketing CalendarFeel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all?    In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect!  Read the Full Transcript eCommerceBadassery.com/44 Episodes Mentioned 31. Non-Salesy Email Ideas for Product-B...
2021-01-2614 mineCommerce Badassery
eCommerce Badassery43. Email List Building for eCommerceReady to grow your email list? This is something you should be doing all the time, but there should be seasons in your business where it’s the main focus. Today we’re talking through multiple different strategies and tactics you can use to grow your email list with engaged subscribers who are ready to buy.    Having a following on social media is great, but if that were to disappear tomorrow, you want to make sure you can still reach your customers.    Read the Full Transcript eCommerceBadassery.com/43
2021-01-1915 mineCommerce Badassery
eCommerce Badassery42. Understanding and Speaking to Your Ideal Customer in Your eCommerce BusinessAlready have an ideal customer avatar? Let’s talk about how to actually use that information in your marketing and all your business decisions. Sure, it’s cool to know where she lives and what she does for a living, but how do you use that information to your advantage?    Today we’re digging deep into how to actually craft that avatar, how to use it in your business, and why you should be going through this process on a regular basis. People are always evolving so messages that resonated with her yesterday may not resonate...
2021-01-1229 mineCommerce Badassery
eCommerce Badassery41. Setting & Accomplishing Goals Like an eCommerce Badass - Planning for 2021It’s a new year eCommerce friend! That means new goals and new plans! While 2020 might have caught us all by surprise it doesn’t mean we can’t try our best to stay focused on continuing to chip away at those goals we have for the new year.    In this week’s episode, we’re going step by step through how you can set and manage your own business goals and how to break them down so you can actually achieve them.  What You’ll Learn:  The first step in fi...
2021-01-0524 mineCommerce Badassery
eCommerce Badassery40.Uncap Your Growth & Increase Your Product Sales with Maureen MwangiThis week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays. In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growth strategies that big brands use to find their secret sauce, build a brand obsession, and maximize sales for their product-based businesses.    What You’ll Learn:  What brand strateg...
2020-12-2931 minThe eCommerce Maven Podcast
The eCommerce Maven PodcastGet Repeat Purchases For Your eCommerce Store ft. Jessica Totillo CosterIf you’re not using email marketing in your business, you may be leaving money on the table. From sharing your story with potential customers to closing abandoned checkouts, email has a ton of purpose for eCommerce businesses. On this week’s episode, I’m chatting with Jessica Totillo Coster from eCommerce Badassery to give you a full rundown on email marketing and how to turn your customers into repeat purchasers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/email-marketing-with-jessica-totillo-coster
2020-12-2552 mineCommerce Badassery
eCommerce Badassery39. 5 Things to Start Doing in 2021 to Step into Your Role as CEOWondering what it takes to get your eCommerce business to the next level? Data and smart decisions my friend.  In this week’s mini-episode we’re going through 5 things you can start doing in 2021 to step into your role as CEO and that you should continue to do in your business on a regular basis.   What You’ll Learn:  A new habit to help you make smart data-driven decisions Your job as the leader of your team in your business Why B+ work is good enough   Episodes Mentioned Track yo...
2020-12-2209 mineCommerce Badassery
eCommerce Badassery38. If You're Not Doing This on a Yearly Basis, You'll Want to Start NowYou’re probably not going to like what I have to say today… but if you’re not already doing a physical inventory at the end of the year, you’re going to want to start now.  Your inventory is the most important asset in your business, so having an accurate representation of what units you have on hand at any given time is imperative.  Take a listen to this week’s episode to get the deets on when you should perform your, a pitfall to avoid when you’re updating your numbers, and why you could be m...
2020-12-1509 mineCommerce Badassery
eCommerce Badassery37. Privacy, GDPR, CCPA, OH MY!Not sure about your responsibilities as a website owner when it comes to data privacy? Confused by all the acronyms and how to comply? In this mini-episode, we’re covering the two main privacy laws and how they apply to you.    Note: I am not a privacy professional or a lawyer and this is purely informational, not legal advice. It’s important for you to do your own research, due diligence, and hire a professional to support you.   What You’ll Learn:  How to know if you’re required to comply Why y...
2020-12-0809 mineCommerce Badassery
eCommerce Badassery36. Are You Properly Charging Sales Tax in Your eCommerce Business?From what I’ve seen there is still A LOT of confusion around charging sales tax in eCommerce businesses, so today I’m setting it all straight so you can make sure you’re compliant in YOUR business.   What You’ll Learn:  What’s changed and why you MIGHT be doing it wrong How states now determine whether or not you need to collect sales tax The two most popular platforms to help you manage your sales tax so you get it right Tools Mentioned   Tax Jar: https://taxjar.grsm.i...
2020-12-0106 mineCommerce Badassery
eCommerce Badassery35. My Personal Reflections on 2020 & What's Next for eCommerce BadasseryIt’s been a banner year for Me & eCommerce Badassery, despite everything that has gone on in the world around us. And today I’m sharing the highs and the lows.  Plus, I’m giving you a glimpse into what I have planned for 2021 and a way for YOU to have it say in what that looks like.   What You’ll Learn:  Why I’m Grateful for the Pandemic + How it Shaped Things The biggest changes that have happened in my life + business this year What’s Coming in 2021 for eCommerce Badassery Take the Surv...
2020-11-2411 mineCommerce Badassery
eCommerce Badassery34. What We Learned About eCommerce in 2020 &.How to Win in 2021Life moves pretty fast… if you don’t stop and look around once and a while, you might miss it!  2020 flew by and most of us were just doing our best to keep up. But now that it’s coming to an end and the new year is just around the corner it’s time to look back to see what this year has taught us, how it affects our businesses, and what the future of our industry is going to look like.  The status quo isn’t going to cut it, so let’s dig in and fig...
2020-11-1713 mineCommerce Badassery
eCommerce Badassery33. Last Minute Holiday Prep: Marketing Focus + the Nitty GrittyScrambling at the last minute to finalize your holiday campaign? Here is a quick rundown of how to decide where you should focus your marketing energy + my favorite way for making sure all those last-minute tasks get completed on time.   What You’ll Learn:  How to determine where you should focus your marketing efforts based on your business goals What a knockdown list is and why I love it   Episodes Mentioned Holiday Campaign Series, Planning Preparation + Promotion eCommerceBadassery.com/22 eCommerceBadassery.com/23 eCommerceBadassery.com/24
2020-11-1010 mineCommerce Badassery
eCommerce Badassery32. Product-Focused Email Ideas for Your eCommerce BusinessLooking for new ways to feature your products in your email marketing? When you’re talking about your product day in and day out it can feel like you’ve exhausted all your options and like you have no other way to talk about your product!  Well, today we’re going through just that. Between this week and last week’s episode, you’ll have 20+ email ideas that you can rotate through each quarter to keep the content flowing and stay top of mind with your customers.     What You’ll Learn:  12+ ways to talk about you...
2020-11-0314 mineCommerce Badassery
eCommerce Badassery31. Non-Salesy Email Ideas for Your Product-Based BusinessNeed content ideas for your email marketing? That’s the biggest question I get from my clients and audience. They feel like if they don’t have a sale going on, or a new product to launch that they’ve nothing to say in their emails.    The good news is, email doesn’t always have to be about the hard-sell. Sometimes it’s just about staying top of mind and showing up in their inbox.    In this week’s episode, I’m showing you how to brainstorm content to connect and build a relationsh...
2020-10-2719 mineCommerce Badassery
eCommerce Badassery30. High-Margin Digital Products for Product-Based BusinessesWant to generate more revenue in your product-based business without needing more products or inventory? Enter digital products and high-ticket offers. Higher margin than physical products without the overwhelm of carrying inventory, packing or shipping. In this week’s episode we’re talking about why digital products are so awesome and how you can incorporate them into your business. What You’ll Learn:  Why digital products are a good supplement to your product-based business The types of digital products you can create for your business How to actually sell them on your website   Ep...
2020-10-2017 mineCommerce Badassery
eCommerce Badassery29. The Power of Facebook Groups for Product-Based BusinessesLooking for a way to get closer to your customers? Facebook groups are a powerful medium for product-based businesses to quickly grow the know like and trust factor, perform market research, and make more money in your eCommerce business.    A lesser-used marketing strategy by product-based businesses, stand out from your competitors, build your personal brand, and create a community of like-minded individuals who want everything you sell.    What You’ll Learn:  How to use Facebook Groups to the advantage of your business What the best type of group is based on wher...
2020-10-1317 mineCommerce Badassery
eCommerce Badassery28. Q4 Smooth eCommerce Operations in Business and LifeAnxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through.    In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ease. What You’ll Learn:  Simple tricks for making sure you have productive workdays Ways...
2020-10-0615 mineCommerce Badassery
eCommerce Badassery27. Top 10 Mistakes & Misconceptions About eCommerceAfter working with so many eCommerce entrepreneurs, talking to other service providers, coming from corporate, and hanging out in lots of eCommerce Facebook groups I’ve been seeing a lot of patterns when it comes to the trials and tribulations of eCommerce store owners.    What I find the most interesting is that the mistakes and misconceptions are very much the same across every level of business. Whether you’re just getting started, or already doing multi 6 and 7 figures, I see these same issues coming up.    Today I’m digging into the TOP 10 mis...
2020-09-2930 mineCommerce Badassery
eCommerce Badassery26. 3 Things Entrepreneurs Should Do Every Day to Maximize SalesAs business owners, we assume that everyone who visits our website knows what they want… but that couldn’t be further from the truth.    My guest today is Rishi Rawat, conversion copywriter, and optimization strategist. He's run thousands of A/B tests, dedicated his career to understanding consumer behavior, and helping eCommerce businesses maximize their sales.  Rishi shares with us the 3 things we MUST DO every day to grow our eCommerce sales and the 9 points of buyer psychology that when focused on have proven to increase website conversion.   What You’ll Learn: 
2020-09-2239 mineCommerce Badassery
eCommerce Badassery25. Creating a Great Customer Experience and Building the Know, Like and Trust FactorYou’ve heard the term know, like and trust… but the real question is how do you actually create that? Today we’re going through 6 things you can focus on right now to help you build the know, like and trust factor to grow your eCommerce business.   What You’ll Learn:  The 3 MOST important questions to ask yourself to create a great customer experience What your audience is craving and how to give it to them How to create policies and procedures in your business that make your customer happy Go Deeper: Simon Si...
2020-09-1524 mineCommerce Badassery
eCommerce Badassery24. Holiday Planning Series: PromotionThis week’s episode is all about how to get those dollar bills this holiday season. Now that you’ve planned and prepped, it’s time to get the word out there with promotion. We’re covering everything from the actual sales and promotions you should run for the best results and the best ways to get those deals in front of your customers. We’re talking promotions, email marketing, paid advertising, graphics, and marketing.   What You’ll Learn:  The best way to grow + prime your email list for Q4 How to decide what sales + promot...
2020-09-0820 mineCommerce Badassery
eCommerce Badassery23. Holiday Season Campaign Series: PreparationSmart preparation is how you have an epic holiday season in your eCommerce business without ripping your hair out! This is episode 2 of the 2020 Holiday Campaign series and we’re walking through all the things you want to start working on NOW to make sure it’s smooth sailing right through Q4.   What You’ll Learn:  How to prepare your customer service team to make sure you have lots of happy customers How to avoid tech issues and make sure you’re set up for success The best way to make it easy for your custo...
2020-09-0117 mineCommerce Badassery
eCommerce Badassery22. Holiday Season Campaign Series: PlanningThe Holiday season is right around the corner which means it’s time to start getting all your duckies in a row. Wouldn’t it be nice if you could have your most successful holiday season ever without having to stress about your business and still getting to enjoy your pumpkin pie with the family? I agree! That’s why I created this 3 part series, to walk you step-by-step through the 3 P’s of any marketing campaign and get you set up for success!   What You’ll Learn:  All the things you need to start thinki...
2020-08-2515 mineCommerce Badassery
eCommerce Badassery21. Entrepreneurship + Mental Health: Optimizing for the Life You WantWarning: We’re getting a little deep on today’s episode. I’m speaking with Josh Boone, agency owner for DTC eCommerce brands and we’re discussing what it means to optimize for the life you want and creating a business that actually fulfills you. Hear Josh’s story from running himself ragged with his first business venture to how he supports founders today to create businesses they love to run instead of businesses that run them. And listen through for the untapped marketing platform where you'll find your target customer all in one place!   What You’ll...
2020-08-181h 01eCommerce Badassery
eCommerce Badassery20. The Power of the Pre-Launch and How to Thrive in a Crowded MarketIf Jessica Principe can compete with big VC funded companies, then so can you! I’m super excited for today’s guest, Jessica Principe of All Girl Shave Club. Hear the BIGGEST MISTAKE she’s made in her business (you know I like to keep it real), how you can stand out in a saturated market, and her #1 tip for every eCommerce business owner.   What You’ll Learn:  Why a pre-launch isn’t just for when you start your business How to compete against heavily funded players in your space The not so sexy side of runn...
2020-08-1130 mineCommerce Badassery
eCommerce Badassery19. eCommerce Benchmarks to Gauge Your SuccessIf you don’t know what metrics you should be looking at in your eCommerce business or aren’t sure what they all mean - this is the episode for you! We’re going through all the important metrics, what you should be aiming for and what to do if you’re missing the mark.    What You’ll Learn:  All the metrics you need to assess the health of your website and email marketing How much revenue email SHOULD be driving for your business How to improve those metrics that aren’t hitting the mark Episod...
2020-08-0424 mineCommerce Badassery
eCommerce Badassery18. SMS Marketing For eCommerceShould you be doing SMS marketing? I’ll break down how you can decide whether or not it’s the right move for you and your customer, plus give you some quick ideas and strategies you can use should you choose to get started with SMS.    What You’ll Learn:  Why compliance is of the utmost importance with SMS and how to avoid big fines The most popular platforms for SMS Messages Easy ways to implement SMS into your existing marketing strategy   Read the Full Shownotes http://ecommercebadassery.com/sms-market...
2020-07-2815 mineCommerce Badassery
eCommerce Badassery17. All the Google Tools For eCommerce & What They're ForGoogle Analytics, Google Search Console, Google Ads, Google Merchant Center, OH MY! You’re likely confused and overwhelmed with all the Google tools out there, what they do, and if you need to be using them.  In this episode, I’m breaking it ALL down. What each tool is, what it’s used for, and whether or not you should be using it in your business. Get the lowdown on all the FREE resources Google provides so you can kick-ass in your eCommerce business and step into being a total eCommerce Badass.  What You’ll Learn: 
2020-07-2120 mineCommerce Badassery
eCommerce Badassery16. Customer Reviews: Everything You Need to Know About Collecting & Leveraging Social ProofOver 90% of online shoppers read reviews before they make a purchasing decision. If you haven’t made collecting reviews a focus in your business, or you are just wondering how the hell to get your reviews to show up on Google… this is the episode for you.    We’re diving deep into what types of reviews will be the most valuable for your business, the best tools to use, and how to figure out which one is best for YOU. Plus, we’ll review some best practices about collecting those reviews to make sure you get the be...
2020-07-1422 mineCommerce Badassery
eCommerce Badassery15. How to Get Repeat Purchases For Your eCommerce StoreCongrats, you got the sale… but your work isn’t done. If you really want to make money in your eCommerce business, you’ve got to figure out how to get those customers to KEEP coming back.  In stage 4 of the 4-step eCommerce sales funnel it’s all about creating a post-purchase experience that wows your customers and makes sure they have a great experience with your product.  What You’ll Learn:  My trick for creating a kick-ass post-purchase experience The best way to build long-term loyalty with your customers My favorite way to spoil your cu...
2020-07-0714 mineCommerce Badassery
eCommerce Badassery14. How to Convince Customers to Buy From You Instead of Your CompetitionWondering how to get that customer over the fence to FINALLY purchase your product?   In stage 3 of the 4-step eCommerce sales funnel it’s all about showing the customer why they should buy from YOU over everyone else. They already know they want a product like yours, now you just have to seal the deal. Learn how to build on the previous two steps in the funnel and get them to whip out their wallet and spend those dollar bills.     What You’ll Learn:  How to set yourself apart from your comp...
2020-06-3023 mineCommerce Badassery
eCommerce Badassery13. How to Get Customers Closer to Making a Purchase + Grow Your Email ListSo your customer has a problem to solve, but how do you let them know YOUR product is the one to solve it? This is where you start moving your customer from the awareness stage to the interest stage of the eCommerce sales funnel.    In this episode we’re talking about how you can introduce YOUR product to your potential customer in a way that doesn’t feel sleezy or too salesy. The tactics we’re going to talk about today will also help you build your email list + YOU KNOW how much I love email. 
2020-06-2318 mineCommerce Badassery
eCommerce Badassery12. How to Get More Awareness & Visibility For Your eCommerce StoreLooking for new customers? In this episode, we’re talking about how to create content that will attract NEW customers to your business, before they even know they need a product like yours. Stop waiting for new customers to come to you and start learning how to attract them like a moth to a flame.   What You’ll Learn:  A simple 4 step funnel to visualize the journey of your customer from discovering you to becoming a repeat customer. What type of content to create for potential customers Tips for getting these news customers into your e...
2020-06-1620 mineCommerce Badassery
eCommerce Badassery11. What's a Campaign Recap & Why You Need ItRaise your hand if you’ve spent hours planning a marketing or holiday campaign but are never REALLY sure how it went. Most of us are flying by the seat of our pants and when we get through a major sale or holiday we’re right onto the next one. But what if I told you there was a better way? Today I’m sharing my favorite tool for recapping our efforts so we know the best way to move forward.    What You’ll Learn:  The 3 most important questions you should ask yourself after every big c...
2020-06-0920 mineCommerce Badassery
eCommerce Badassery10. Acquisition vs. Retention: Which is More Important?Do you need more new customers or repeat customers? That is the question. No matter what stage of business you’re at it can be a fine line between bleeding your existing customers dry and or spending all your money on acquiring new ones. On this week’s episode, I’m giving you the tools to figure out exactly what will be most valuable to your business right now and how to identify when you need to lean one way or the other.    What You’ll Learn:  3 important factors that influence whether you should spend more...
2020-06-0218 mineCommerce Badassery
eCommerce Badassery09. How to Get More Done in Less TimeYou started this business to have more freedom, but it doesn’t always feel that way. Whether you’re constantly overwhelmed and scattered or just want to pick up some tips & tricks for being more efficient, this episode is for you. From my own experience to that of my clients, we’re diving into how to get more done, in less time.   What You’ll Learn:  The #1 time-waster in your business How your team is sabotaging your success & what to do about it Why I don’t want you to binge listen to my podcast Why...
2020-05-2627 mineCommerce Badassery
eCommerce Badassery08. Why You Can't Trust Consultants: Not Everyone Has Your Best Interest in MindEver been burned by a consultant? You’re not alone. But they’re not all bad, and it’s not necessarily intentional. But we do have to do our part to protect our business and our sanity. In this episode, we talk about the most common pitfalls to watch out for and how to make sure it doesn’t happen to you.   What You’ll Hear:  How I learned the hard truth about working with consultants Why you should always question authority Real talk about stepping into your role as CEO and standing up for your bus...
2020-05-1912 mineCommerce Badassery
eCommerce Badassery07. The #1 Reason You Can't Afford to Pay YourselfIf you want this to be a business instead of a hobby, you need to be able to pay yourself. Once I learned there were so many 6-figure entrepreneurs that weren’t able to pay themselves from their biz, I knew I had to record this episode. That stops now, my friends. It’s time to talk money, honey.  What You’ll Learn:  The root cause of why you don’t have money to pay yourself What you need to do to ensure you’re making smart financial decisions in your business. The top mistakes I see most eCo...
2020-05-1225 mineCommerce Badassery
eCommerce Badassery06. Why SEO Matters and How to Do itSEO or Search Engine Optimization is the key to lasting eCommerce success. It’s basically FREE traffic. Sure, you have to invest in the time to get it done, but it will continue to serve you for the long-term, and it’s how you get NEW people to find your website without running ads!     What You’ll Learn:  What Search Engine Optimization ACTUALLY is Whether or not you should bother to go up against the big guys 4 Things you can do to start optimizing your site today The signal you might be sending Google without ev...
2020-05-0522 mineCommerce Badassery
eCommerce Badassery05. How to Increase Conversion on Your WebsiteYou got people to your website, but how do you get them to BUY?! There is an entire discipline in eCommerce dedicated to conversion optimization and today we’re walking through the most important things you need to do on your site to make sure the customer pulls out their wallet and spends those dollar bills.    What You’ll Learn:  Whether or not your website is already converting well How to best structure your product page for optimal conversions The type of customer that’s worth 2.5x - 3x the average customer How to get more...
2020-04-2837 mineCommerce Badassery
eCommerce Badassery04. Quick Wins for eCommerce SuccessLong-term goals are great, but sometimes we just need a quick boost to our business and a way to generate more revenue. In today’s episode, I walk you through strategies and tactics you can easily implement to start seeing super-quick results.   What You’ll Learn:  2 strategies you can implement in the next 24 hours to generate more revenue in your business How to get more revenue with the customers you ALREADY have 2 ways to acquire new customers without spending $ on ads. A quick trick to save you time and generate more revenue from your email ...
2020-04-2132 mineCommerce Badassery
eCommerce Badassery03. Make Money on Autopilot With These Must Have Email AutomationsIs your email marketing program working FOR you and generating you revenue on autopilot?    Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about.   If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go back and listen to that first. It will help set the stage and build the foundation for this episode.  ...
2020-04-1427 mineCommerce Badassery
eCommerce Badassery02. How to Make Money With Email Marketing for eCommerceOverwhelmed with email marketing? Not sure if you’re doing it right or if you should be making more money from your efforts?   Let’s dive into the Email Marketing Framework I use to generate 20% of a 7-figure eCommerce business. It’s a new way of thinking about and approaching email marketing so you can generate more revenue without the overwhelm.   What You’ll Learn:  The 6 pillars of a successful email marketing program  How to generate content ideas to send out in your emails How to generate revenue on auto-pilot with your em...
2020-04-1434 mineCommerce Badassery
eCommerce Badassery01. Who Am I and What to Expect from the eCommerce Badassery PodcastFrom high-school dropout to managing a 7-figure eCommerce business with the top experts in the digital marketing and eCommerce field. Hear my story and how I found my way to supporting badass eCommerce entrepreneurs like YOU grow and scale your online store.   The strategies and tactics I’m teaching you on the eCommerce Badassery podcast from real-world hands-on experience and learning from the top experts with high price tags.   Now I’m here supporting scrappy female entrepreneurs because it lights me up like no corporate job ever could.    Want M...
2020-04-1012 min