Shows
eCommerce Impact PodcastEverything You Think About Google Ads Is Wrong with Collin SlatteryI sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics.We dig into what actually moves the needle in Google Ads today, including:Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat most brands get wrong about Google ShoppingWhy Performance Max isn’t the growth engine you think it isHo...2025-06-2349 min
Friends That InvestFrom Losing Her Job at 7 Months Pregnant to Millionaire | Jessie HealyWhat happens when a cautious saver is forced into entrepreneurship—and makes it work? Jessie Healy shares how she made her first million by combining smart property moves, a thriving digital agency, and a willingness to take calculated risks after being made redundant while seven months pregnant. From carrying Airbnb sheets across London to selling her agency and living mortgage-free in New Zealand, this is a story of hustle, perspective, and redefining success on your own terms.To follow Jessie’s journey click here.Watch the episode on Youtube here2025-05-1245 min
eCommerce Impact PodcastStrategizing to Conquer Rising Meta Ad Costs with Jessie Healy, Phoenix Ha, and Sarah LevingerDive into strategies on how to navigate the rising costs of Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to C...2025-05-0556 min
eCommerce Impact PodcastHow Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer RetentionJessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product development.We dive into the brand’s monthly flavour drop strategy, UGC playbook, balancing DTC vs. retail, optimizing subscription boxes, and how Dr. Bugs manages to keep CACs low while fuelling consistent growth. This one is pac...2025-04-0735 min
eCommerce Impact PodcastEmail & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse KayWant to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands. Learn how to: Keep customers engaged with personalized content Increase conversions with smart segmentation Use SMS strategically without annoying your audience Build automations that generate revenue while you sleepIf you're still sending one-size-fits-all emails, this episode will change the way you think about retention marketing.Timestamps:[00:00] Intro to Jesse K and VYBER Media[03:20] Why segmentation is the k...2025-03-1829 min
How They Scaled ItScaling DTC Brands w. Jessie HealyIn this episode, I sit down with Jessie Healy, a celebrated marketer and the founder of Ecomm Rockets Coaching Group, a platform that helps DTC brands scale profitably by focusing on foundational business strategies. As the former owner of Webtopia, Jessie scaled her agency to 20 employees, worked with global clients, and eventually sold the business to focus on coaching and consulting.
00:00 Introduction to How They Scaled It
00:52 Jessie Healy's Journey to Webtopia
04:07 Challenges and Strategies in Growing an Agency
09:57 Transition to Coaching and Consulting
11:56 Balancing Business...2025-01-3045 min
eCommerce Impact PodcastGoogle Ads Success Secrets: What’s Working Now in ads for eCommerce with John HornJohn Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has a place. What Google Demand Gen Campaigns are, and why they are the new frontier.Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.2025-01-1632 min
eCommerce Impact PodcastHow to Turn Your Social Fans Into Subscribers and Buyers with Jesse ClemmensThis week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin).Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Shopify brands. Before HiTide, Jesse scaled teams at two industry transforming martech startups with $800M cumulative exits. Other career highlights include time at Google as part of the early ad exchange team, and...2024-11-2025 min
eCommerce Impact PodcastHow to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix HaUnderstanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible.One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driving sales. Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attribution for you.2024-10-2341 min
eCommerce Impact PodcastRevealed: The Black Friday Email Strategy That Will 2X Your RevenueOmer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business.Want the full strategy breakdown? Email Omer at hello@atlasventures.co or connect through LinkedIn.2024-10-1745 min
Francisco FrankieLos 3 de West MemphisHola amiguitos, en el capítulo del podcast de hoy, hablaremos sobre el caso de los 3 de west memphis. Un caso que conmocionó al mundo. 3 adolescentes, Damien Echols, Jason Baldwin y Jessie Misskelley fueron acusados por el killeo de, Chris Byers, Steve Branch y Michael Moore.
Una historia llena de rednecks y fantasía sureña.
Espero que os guste
Un besito
____________________________________________________
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Apoya el canal · https://ko-fi.com/juniorhealy2024-09-192h 46
eCommerce Impact Podcast3 Actionable Ways You Can Start Using AI In Your BusinessMike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary.After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired!https://mikerhodes.circle.so/home 2024-09-1044 min
eCommerce Impact PodcastSEO Quick-Wins for Shopify Sites To Get Free TrafficBenjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid adsHe drops some huge nuggets on the call that you can implement right away on your Shopify Store.- Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify businesses- Shopify SEO Quick-Wins anyone can apply today to increase their organic traffic and revenue...2024-08-0629 min
eCommerce Impact PodcastHow to bridge offline and online sales with Kait StephensIf you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate with retailers.2024-07-2330 min
eCommerce Impact PodcastMy Story - How I went from Kiwi Backpacker to 7 Figure Agency OwnerFor the first time ever - a solo episode from me - here to tell you my story of how I got here! From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story! Want to connect - find all my socials and my newsletter at www.jessiehealy.com2024-07-1023 mineCommerce Impact PodcastHow To Get Your Products Featured in Christmas Gift GuidesRosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses.In this episode, we discuss about-◾️How Christmas Gift Guides can grow your eComm store ◾️How early to plan for Christmas PR◾️How the press helps skip the research phase for customers ◾️Step-by-step guide to getting featured in a Christmas press - assets, timeline and well-written pitches ◾️How to uncover...2024-06-2623 min
eCommerce Impact PodcastAce Financial Planning & Management for your Ecom Brand With Jarrod SouzaLet’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. In this episode, we talk about - How to figure out your CAC goal and lifetime value At what stage should a brand be more aggressive with acquisition targetsHow to forecast cash flow for your business How to get your per-unit cost downThe biggest mistakes businesses make while dealing with finance...2024-06-1033 min
eCommerce Impact PodcastThe Secret Sauce to Double your CRO With Will LawrensonThis week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- The UAM method to increase your conversion - Usability, Anxiety & Motivation How social proof makes your product seem genuine The biggest misconceptions about CRO What REALLY motivates a customer to buy your product Why you need to ask different questions to buyers and non-buyers important to understand their purchasing decisions A scoring model to determine the priorities for tes...2024-05-2943 mineCommerce Impact PodcastEcomm Growth Secrets - What Sets Apart a Scalable Ecomm Brand?This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shifts crucial for e-commerce growth in 2024.Key Discussion Points:1. The Common Sticking Points Holding Brands B...2024-05-1532 min
eCommerce Impact PodcastCrack The Code To Getting The Perfect Investor With Andrew LeahyThis week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!In this week’s episode we cover-What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for getting an investment for your ecom brand What makes you the right person to scale a brandWhich route should you choose- investment, bootstrapping or borrowing How to seek the right investor for your business What are th...2024-05-0733 min
eCommerce Impact PodcastHow to Make $350k a Month with TikTok Shop - with Jordan WestJordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about-How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok shopHow the brand Frost Buddy scaled their business with TikTok shopHow to get a hold of creators that crushHacks to repurpose UGC for multiple purposes How to manage a huge num...2024-04-1644 min
eCommerce Impact PodcastAll Things Shopify with Clayton BatesJoin us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with ShopifyTricks to a more effective Shopify homepage Which review platforms he loveTips to improve your performance on Shopify store What to put on your ‘about you’ pageWhen should you jump from Shopify to Shopify plus What are the benefits of Shopify plus How to approach design for a brand new Shopify store Importance of UX (user experience) and UI (user interface) design in e-comme...2024-04-0226 min
eCommerce Impact PodcastEmail Flow Strategy to Double Your Revenue with Mo Magdy!Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flowsWhat is an email flow How to segment your email list betterHow to send fewer campaigns and still hit the growth goals The five main email flows that an e-commerce company should haveDetailed 5 email welcome and post-purchase flow structure Why is it important to test different offers to figure out which ones convert best.2024-03-1928 min
eCommerce Impact PodcastEmail Flow Strategy to Double Your Revenue with Mo Magdy!Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flowsWhat is an email flow How to segment your email list betterHow to send fewer campaigns and still hit the growth goals The five main email flows that an e-commerce company should haveDetailed 5 email welcome and post-purchase flow structure Why is it important to test different offers to figure out which ones convert best. 2024-03-1928 min
eCommerce Impact PodcastWhat Your Customer Wants But Can’t Tell You with Melina PalmerMelina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology. Secrets of the brain that are most relevant to e-commerceHow the brain works and how it can be applied to your marketing Why knowing how to communicate with your customers is a game-changerUser-buyer psychology to get more sales How can you apply behavioural economics to make your website and ads perform better Where do you begin to learn about consumer psychology 16 concepts to apply behavioural economics to you...2024-03-0530 min
eCommerce Impact PodcastGood to Great: Key shifts to take an eCommerce brand to 8 figures in 2024Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. Listen up as we cover: Why your brand hasn't yet broken this ceilingCommon traits we see in high-growth, scalable e...2024-02-2127 min
NepobabyEPISODE 8 Matty HealyIt's the last episode of season 1 and it's a biggie. In one of our most controversial episodes yet Mon and Jessie discuss Nepobaby Matty Healy, lead singer of The 1975. And, well... we hate him. Not all due to his Nepobaby status, but he's one problematic character... You'll have to listen to find out. We discuss his early life, parents, forming the band and all the problematic actions that led to Taylor Swift's fans writing her an open letter to break up with him. Yeah, that bad...As always we'd...2024-02-1843 min
eCommerce Impact PodcastOrganic Social ROI - How to Win at Social by Measuring What MattersThis week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. This is what we cover: How to measure ROI of your organic social - without the manual labourWhy addressing a specific passionate crowd of people bring you the most conversions Why is tooling so important to take away from all the man...2024-02-0831 min
eCommerce Impact PodcastRevolutionizing Retention: Decoding the Customer Lifecycle with Alex GreifeldWith more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phaseWhy your strategy should be different for loyal customers vs new customers Strategies to convert a one time customer into a loyal customerHow 50% of the loyalty is built before first-time purchase via brand marketingHow...2024-01-1735 min
eCommerce Impact PodcastHow To Sell Hamburgers for $214 with Pricing Psychology Expert Melina PalmerMelina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices. How traditional pricing advice ignores psychology and creates overwhelmWhy most buyers don't actually make decisions based on priceHow the brain makes decisions, and why is this i...2023-12-2840 min
eCommerce Impact PodcastAds Unleashed: Barry Hott's Recipe for Creative that Stops People in Their TracksWith more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. How Barry uses ChatGPT to help him research ad ideas How to figure out what your audience wants - by immersing yourself in their whole world. The pros and cons of Foreplay.app and how Barry thinks about it differently. How to make...2023-12-1243 min
The Rochelle Christiane Podcast175. December 2023 Human Design & Astrology Transit UpdateSend us a textThis week I speak with Astrologer, Jessie Eccles, all about this month's transits In this episode Jessie and I talk about: Planets stationing directPlanetary ingressesMercury moves into Capricorn Venus moves into Scorpio The Sun moves into Capricorn Mercury retrograde goes back into Sagittarius Venus moves into SagittariusVenus conjuncts the south node, square Pluto Neptune stations directVenus opposite JupiterMercury RetrogradeJournaling practices to track transitsHD/Astro dynamics with emotionsResources talked about in this episode: Jessies 2024 forecastWholistic Human Design AcademyLinks...2023-11-301h 04
eCommerce Impact PodcastThe Marketing Framework behind a $150M Agency - Hawke Media CEO Eric HubermanThis week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. The three most important principles of marketing : Awareness, Nurture and Trust The two main reasons a business will failThe most important elements of trust-building in marketing and how you can achieve them. Why you should never build a business targeting a customer with no money! Building a business for enterprise value vs sustainable business: what should you aim for How t...2023-11-2432 min
eCommerce Impact PodcastMaster The Art of Selling on Amazon with Hamish ConwayIn this podcast episode, we cover topics on- At what stage should you start selling their product on AmazonWhat categories of products are best on AmazonWhy are the the first 18 months crucial Launching your product on Amazon The three C’s of Amazon marketplace: Competition, commercials and competition What is an “A plus content” on AmazonWhat are the biggest challenges DTC brands face Best practices: Amazon Paid advertising What are the pricing strategies to consider before selling on Amazon vs your website Big changes afoot on the platformFind Hamish on LinkedIn: https://www.linkedin.com/in/hamishc2023-11-1437 min
eCommerce Impact PodcastThe Email Playbook for Black Friday and Peak SeasonThis week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. In this episode you will learn:The optimum to start sending out Black Friday emailsHow to segment your email list for peak season successHow to approach strategy for different segments of your email listHow to attain more deliverability during the Black Friday periodHow to execute early access to your Black Friday dealsHow your flows should change during Black Fri...2023-10-3125 min
eCommerce Impact PodcastFinally Get Friendly With Your Ecomm Data - Courtney Lindau LeeIf you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. We cover: The best tools to track your data How to avoid the mistakes people make with data in their businessSome GA4 Tips and TricksWhat are the difference between universal analytics and google analytics 4 Attribution - when and how to dive into...2023-10-1838 minThe Rochelle Christiane Podcast166. October 2023 Astrology & Human Design Transit UpdateSend us a textThis week I speak with Astrologer, Jessie Eccles, all about this month's transits In this episode Jessie and I talk about: Mars conjunct the South NodeMars in LibraMercury in LibraVenus in VirgoAuthenticityVenus, Mars & SexualityPluto stations direct Full Moon Eclipse in TaurusNew Moon in LibraEclipse SeasonResources talked about in this episode: Wholistic Human Design Academy The Astrology PodcastKen Close EpisodeLinks: HD: Attached Coaching Program - 12-week coaching program1:1...2023-10-051h 12
eCommerce Impact PodcastUnlocking the eCommerce Treasure Trove: AI, Conversion, and Customer Psychology with Eric MelchorThis week, join us as we take a deep dive into: How to maximize average order valuesThe biggest conversion rate optimization mistakes - and how to avoid themHow you can review and edit AI-generated content via OptimonkHow user-centric feature development can help identify features that resonate with your usersTackling CRO and Facebook ads challengesUnderstanding the difference between zero party and first party dataEffective ecommerce strategies - email marketing, product videos, and live demonstrations2023-09-2631 mineCommerce Impact PodcastGeek Out With Us: What's working now on Meta and Google AdsThis weeks episode is a special one!I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:Success we are seeing with Web+Shops Campaigns on MetaDemystefying Cost Cap campaignsA Tactic for using Bid Caps to speed up ad delivery during a short campaignsA strategy for capturing high-quality email audiences - that convert at up to 10%How we are testing creative nowA tip for maximising conversions as the season changesOn the pod was:Charlotte...2023-09-1839 min
The Unofficial Shopify PodcastDecoding Effective PPC AdsJessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a one-size-fits-all approach to advertising doesn't work. But she also brings something more: an understanding that behind every click, every metric, there's a human making a choice. It's a conversation that goes beyond tactics to explore what...2023-09-1246 min
eCommerce Impact PodcastHow Mr Beast’s Feastables is revolutionizing Customer Experience with Jess CervellonThis week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn: How to make each customer feel like a VIP customerWhat stage should brands focus on customer experience Why you need to make a detailed map of post and pre purchase customer behaviorThe importance of a product feedback loop What metrics your CX team should be trackingWhat are the best tools for CX In hou...2023-09-1242 minThe Rochelle Christiane Podcast159. September 2023 Astrology & Human Design Transit UpdateSend us a textThis week I speak with Astrologer, Jessie Eccles, all about this month's transits In this episode Jessie and I talk about: Venus DirectJupiter RetrogradeNew relationship dynamics7 planets in retrograde Mercury DirectNew Moon in VirgoSaturn & Neptune in PiscesSun in LibraUpcoming Eclipse SeasonCardinal T SquareResources talked about in this episode: Wholistic Human Design Academy waitlist The Astrology PodcastLinks: HD: Attached Coaching Program - 12-week coaching program1:1 Session Human Design & Astrology SessionsH...2023-09-0743 min
eCommerce Marketing PodcastAdvantage+ Decoded: Boost Your Brand with Meta - with Jessie HealyJessie Healy is the founder of Webtopia where she advises eCommerce brands on how they can grow their profits through Social Media Advertising, Google Ads and Email Marketing. In this episode, you will learn What Meta’s Advantage+ Shopping Campaigns are for How do these campaigns differ from traditional online marketing and advertising campaigns The specific industries or sectors where Advantage+ Shopping Campaigns would be particularly effective How does Meta's Advantage+ Shopping Campaigns integrate with other social media marketing strategies Examples of businesses that have successfully leveraged Ad...2023-09-0523 min
eCommerce Impact PodcastHow 22 year old Olivier Momma scaled his Ecomm to $35 M in revenue in just 6 yearsShow Notes- Insider secrets to a massive Kickstarter campaignPre-campaign preparation and lead generation for KickstarterEkster’s journey: From initial campaign to phenomenal growthBuilding a strong team and performance marketing strategiesMastering the art of advertising and scalingA peek behind the curtain of an 8-figure creative process Nailing short form viral video as a product brand Becoming a B Corp: Sustainability and Growth2023-08-2430 min
eCommerce Impact PodcastKurt Elster spills everything you need to know about the 2023 Shopify Editions UpdatesThis week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify. If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: The most notable of the 100+ Shopify UpdatesShopify’s AI assistant- sidekick and how it will actually help you. Shopify’s AI powered tool - Shopify MagicShopify bundles native tool Native Subscriptions add-on - and how it compares to apps you might be usingOne page Checkout and its potential...2023-08-0834 minThe Rochelle Christiane Podcast154. August 2023 Astrology & Human Design TransitsSend us a textThis week I speak to Astrologer, Jessie Eccles, all about the upcoming transits happening in August 2023. In this episode Jessie and I talk about: Full Moon in AquariusNew Moon in LeoAnxiety & Uranus in TaurusThe Full Moon in the Root CenterAliensNervous system expansion and regulationMars in LibraResources talked about in this episode: Wholistic Human Design Academy waitlist Links: HD: Attached Coaching Program - 12-week coaching program1:1 Session Human Design & Astrology SessionsHealy Frequency Subscr...2023-08-031h 16eCommerce Impact PodcastWinning with creative - training episode on to create ads that actually convert!Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology!Tune in to find out * How emotion and storytelling can be the powerhouse behind your ad success* Stand Out, Be Bold: Embrace Uniqueness: how to stand out from your competitors and create ads that break the mould and mesmerise your audience! 2023-07-1921 min
Cardionerds: A Cardiology Podcast313. Stimulant-Associated Cardiomyopathy with Dr. Soraya Azari and Dr. Jonathan DavisDr. Amit Goyal (CardioNerds co-founder), Dr. Jessie Holtzman (House Faculty in CardioNerds Academy and cardiology fellow at UCSF), and Dr. Megan McLaughlin (CardioNerds Scholar and cardiology fellow at UCSF) discuss stimulant-associated cardiomyopathy with Dr. Jonathan Davis (Associate Professor at UCSF the Director of the Heart Failure Program at Zuckerberg San Francisco General Hospital) and Dr. Soraya Azari (Associate Clinical professor at UCSF, with specialty in hospital medicine, primary care, HIV medicine, and addiction medicine).
Methamphetamine-associated heart failure admissions have steadily increased in the United States over the past decade. Substance use disorders more broadly are thought to complicate at least 15% of...2023-07-0939 minThe Rochelle Christiane Podcast150. July 2023 Astrology & Human Design TransitsSend us a textThis week I speak to Astrologer, Jessie Eccles, all about the upcoming transits happening in July 2023. In this episode Jessie and I talk about: Full Moon in CapricornGate 29 EnergyMars moves into VirgoCardinal Grand CrossPluto squaring the NodesNodes shifting to aries-libra axisNew Moon in CancerVenus RetrogradeSun in LeoChiron RetrogradeHow we experience emotionsResources talked about in this episode: Wholistic Human Design Academy waitlist The Astrology PodcastLinks: HD: Attached Coaching Program - 12 week coaching program1:1...2023-07-061h 03
eCommerce Impact PodcastHow Good Buy Gear drove 190% year over year growth with content and social media marketingReady to take your brand to new heights? This week we are joined by fast-growing recycled baby-gear Good Buy Gear's Brand Communications Lead, Maddy McLean. In this episode we dive into valuable insights and practical tips to help you master key aspects of brand growth.*Mastering the Posting Cadence: Discover the art of thoughtful posting that keeps your audience engaged and craving more. We'll share expert techniques to strike the perfect balance between frequency and quality, ensuring your brand stays top-of-mind without overwhelming your followers.*Influencer Marketing Unleashed: Learn how Good Buy Gear harnesses the...2023-07-0427 mineCommerce Impact PodcastWhat is Live Shopping and Could it be Right for Your Ecomm Store?In this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time. Engaging with hosts through chat and Q&A features enhances the unique shopping experience. Learn how you can incorporating gaming elements like discounts and interactive challenges, engagement levels are further elevated. If you have b...2023-06-3014 mineCommerce Impact PodcastWhat is Live Shopping and Could it be Right for Your EcommIn this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time. Engaging with hosts through chat and Q&A features enhances the unique shopping experience. Learn how you can incorporating gaming elements like discounts and interactive challenges, engagement levels are further elevated. If you have b...2023-06-2913 min
Keep OptimisingFacebook Ads: Lookalikes and Creative Optimisation with Jessie HealyJessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now. In this episode we discuss:Optimising Facebook ads - what's working now‘Training’ the algorithm Allocating budget Using lookalikesTikTok and reel style videostext to follow ****Get...2023-06-2829 min
eCommerce Impact PodcastThe powerful landing page optimisation process that doubled conversion rates for a beauty brandOur guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand. Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psychological hacks and data-focussed approach that has driven $11.9M in incremental revenue for the agency's clients. Step one: DATA & EVALUATION. Kanika talks us through how they use da...2023-06-2034 min
eCommerce Impact PodcastBootstrapped to a successful exit with the power of Email MarketingThis week we have EComm brand founder Israa Alrawi here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing. Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy. In this podcast we cover- Why market research is so important to c...2023-06-0629 minThe Rochelle Christiane Podcast145. June's Human Design & Astrology TransitsSend us a textThis week I speak to Astrologer, Jessie Eccles, all about the upcoming transits happening in June 2023. In this episode Jessie and I talk about: Full Moon in Sagittarius Pluto RetrogradePluto moves into CapricornJupiter conjunctionMarsOuter planet retrogradesSaturn retrogradeResources talked about in this episode: Wholistic Human Design Academy waitlist The Astrology PodcastLinks: HD: Attached Coaching Program - 12-week coaching program1:1 Session Human Design & Astrology SessionsHealy Frequency SubscriptionShop...2023-06-011h 02
Marketing Mindset PodcasteCommerce Marketing Roadmap: Jessie Healy's Insights on Core Marketing Elements for eCommerce BrandsIn this episode of Marketing Mindset, we sit down with Jessie Healy, a seasoned eCommerce marketing expert with years of experience running multi-million-pound digital campaigns for top brands like Etsy, Future Publishing, and Trinity Mirror. As the founder of Webtopia, an "anti-agency" focused on delivering results-driven marketing solutions for eCommerce brands, Jessie brings a wealth of knowledge and expertise to the table.Jessie shares her eCommerce marketing roadmap, outlining the core m...2023-05-1644 min
eCommerce Impact PodcastCrack the Code to organic Social Media Success with Chelsea BermanShow notes:How to build a systematic organic social media strategyWhy and how you need to understand what your customer actually needsWhy engagement outreach and conversation could be the missing piece in your strategy.How to decide on a content strategy - connection and converting contentWhy it helps to have a face for your brandWhich channels to focus on while scaling up your businessWhat kind of videos should a business post - TikTok vs InstagramHow to use influencers and use their content in your own brandWhat should be the frequency of posts for your social media channelsHow to...2023-05-1631 min
Design To ConvertUnlocking eCommerce Growth: Insights from Webtopia CEO | Design to Convert Podcast Welcome to Design to Convert, the podcast that explores the world of design and its impact on conversion rates. In this exciting episode, Sanjay Jenkins is joined by Jessie Healy, the CEO and Founder of Webtopia. Jessie is an expert in growing eCommerce brands through various marketing channels like Facebook ads, Instagram, TikTok, Google Ads, and email marketing on Klaviyo. Not only does she run Webtopia, but she also coaches eCommerce startups, helping them set up their businesses before scaling through an agency. During their conversation, Sanjay and Jessie discuss the challenges faced by eCommerce brands and...2023-05-111h 04The Rochelle Christiane Podcast141. Taurus Season 2023 Astrology & Human Design Transit UpdateSend us a textThis week I speak to Astrologer, Jessie Eccles, all about the upcoming transits happening in Taurus season. In this episode Jessie and I talk about: The New Moon in AprilMercury RetrogradeBringing in some chaos this taurus seasonTaurus North NodeTaurus season energyPluto RetrogradeHow these transits are affecting money and financesRedefining what success means to youJupiter moves into TaurusVenus moves into cancerMars moves into Leo Resources talked about in this episode: Wholistic Human Design Academy 6 spots left - we start May 15th, doors close May...2023-05-041h 11
FlopstarsThe Pop In | BREAKING: TSwift & Matty Healy?! Bebe, Miley's Conundrum & Ryan Beatty's Blisshellloooooooo!!!!! i'll put a more concise description in soon! instead, here's a copy paste of the runsheet!
What’s been happening this week? / Coming Up
The Met Gala
Big week of album releases: Jessie, Bebe, Ryan Beatty
Frank Ocean/Rosalia collab leaked
Miley’s Angels Like You is going viral
Bop or Flop
Kesha - Eat The Acid
Bebe Rexha - Seasons
Coi Leray - Bops
Miguel - Give It To Me
Ryan Beatty - Bruises Off The...2023-05-0450 min
eCommerce Impact PodcastHow to Supercharge your Ad Creative by working with UGC creators instead of influencers.This week I sat down with Lauren Schwartz, an agency-owner from California who has carved out a niche in creating profitable ads by working with a hand-picked pool of over 30 UGC creators. She breaks down exactly how she finds creators, as well as the process of turning their content into high-converting ads.If you have been wondering how to approach this rapidly evolving space then this is the episode for you.Lauren's website: https://theloft325.com/2023-05-0222 min
eCommerce Impact PodcastWhy Your Product Page Sucks - and What To Do About it With Yuxin ZhuThis week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the homepage or product page, you could be missing out on big improvements in performance! In this episode we talk about:The trend towards landing pages vs sending customers directly to product pageThe power of persona-based landing pages for different target audiencesSecret recipe for great landing pagesHow to use I...2023-04-1831 min
eCommerce Impact PodcastHow Tru Earth scaled to 8 figures in less than a year through the power of video ads with Ryan McKenzie Show notesIn this episode, we cover-When to invest in highly produced ads vs DIY adsHow to decide when to go in-house or ad agencyHow to deal with competitors and others copying your ideasHow to create a community of raving fans.Getting investment - how to find the right investor for a mission-driven brandWhat's coming up on the marketing landscape2023-04-1238 minThe Rochelle Christiane Podcast137. April 2023 Astrology & Human Design Transits: Stillness, Action & ChangeSend us a textThis week I speak to Jessie Eccles all about the Astrology and Human Design Transits of Aries Season. In this episode Jessie and I talk about: Aries Season & Eclipse EnergyMercury RetrogradeMercury Moves into TaurusAries - Libra MoonsEclipse Season and its chaos Monthly themes of stillness and actionVenus enters GeminiVenus Trine PlutoTwo Aries New MoonsHarmonize Libra energy with AriesEmbodying your design and astrology chart rather than learningResources talked about in this episode: Get 25% off Jessie’s courses or readings with code EMOTIONALMASTERYWhere to get...2023-04-0659 min
eCommerce Impact PodcastDemystifying Affiliate & Influencer Marketing with Arlen Robinson.If you have ever wondered how to get started with Affiliates and Influencer marketing but didn't know where to start - then this episode is for you. I sat down with Arlen Robinson the founder of OSI Affiliate Software who has been in the biz for over 20 years - he's definitely the OG of Affiliate marketing. We cover: *What is the difference between an affiliate and an influencer*The best types of affiliates and influencers to work with and exactly where to find them*How and why you need a customer re...2023-03-2829 min
eCommerce Impact PodcastHow to Use PR to Increase Product Sales In a DownturnIn this episode we cover-How to approach journalists so the actually pay attentionSimple tactics for ensuring your get coverage in the pressHow to find out which journalists to contact How to go about getting press in new countries and marketsThe ways in which PR can interact and augment digital advertisingThe importance of roundup articlesHow Chat GPT will impact PR and news Rosie Davies-Smith is the founder of PR Dispatch - the UK's first affordable PR platform supporting over 350 product-based businesses monthly to confidently pitch to the press in just 60 minutes each week. Thousands of pi...2023-03-2840 min
eCommerce Impact PodcastWhy Customer Value Optimisation is more powerful than Conversion Rate Optimisation and how to implement it with Valentin Radu.*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product. *What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely *How cognitive biases like 'loss aversion' can improve your marketing performance*The 'job to be done' framework and why it's more powerful than traditional customer personasLinks Mentioned. https://academy.omniconvert.com/pages/valentin-radu2023-03-2144 minThe Rochelle Christiane Podcast134. March 2023 Astrology & Human Design Transit UpdateSend us a textThis week I speak to Jessie Eccles all about the Astrology and Human Design Transits of March. In this episode Jessie and I talk about: How Aquarius energy has been and will be affecting usSaturn in PiscesMoving into Spirituality & practices around itJupiter conjunct ChironMars moving into CancerPluto in AquariusJupiter moves into Gate 51Saturn in Gate 55Technology & AtlantisResources talked about in this episode: Jessies Episode Last YearGet 25% off Jessie’s courses or readings with code EMOTIONALMASTERYWhere to ge...2023-03-161h 05
eCommerce Impact PodcastHow Customer Quizzes Could Improve your Conversion Rates by 35%If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa. With customer cookie data disappearing fast and getting worse, finding innovative ways to get customers to give you their data is more important than ever. We dive into: *The difference between first and zero party data*The best tactics for getting customers to complete your quiz *Exactly how you can then use the data to improve store performance*Why less is more when it...2023-03-1430 min
eCommerce Impact PodcastWhy customer research beats best practice CRO tacticsToday's episode was a real eye-opener!This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce. He is an advisor and consultant for eCommerce leaders seeking to accelerate growth with better customer research. Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better. But today - I got seriously challenged on that by Oliver - who made me realise that 'best practice' can only go so far. What's really needed is re...2023-01-2433 min
eCommerce Impact PodcastWhat's working now in Facebook/Meta Ads with Jon LoomerThis week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer! Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform. We talked about some of the exciting changes on the platform: - 28 day click attribution- Value-based delivery2023-01-1648 min
Evolve or Remain | Spirituality, Health & Wellness, Human Design, Life Coaching10. Celebrating 14 Years of a Beautiful Life With Jessie, My Fur-Baby – In MemoriamOn today’s episode of the Evolve or Remain podcast, Lisa talks about her dog, Jessie, who passed away just after Christmas. Jessie’s passing has had Lisa reflecting on her life and all of the chapters she was a part of. She was a staple in Lisa’s adult life, as the first dog she owned by herself. The truth is, we can learn a lot from our fur babies. Take a look back at Jessie’s life and hear what Lisa learned through her big personality and beautiful heart in this episode.
Join the Evolve or Remai...2023-01-1013 minEvolve or Remain | Spirituality, Health & Wellness, Human Design, Life Coaching10. Celebrating 14 Years of a Beautiful Life With Jessie, My Fur-Baby – In MemoriamOn today’s episode of the Evolve or Remain podcast, Lisa talks about her dog, Jessie, who passed away just after Christmas. Jessie’s passing has had Lisa reflecting on her life and all of the chapters she was a part of. She was a staple in Lisa’s adult life, as the first dog she owned by herself. The truth is, we can learn a lot from our fur babies. Take a look back at Jessie’s life and hear what Lisa learned through her big personality and beautiful heart in this episode.
Join the Evolve or Remai...2023-01-1013 min
eCommerce Impact PodcastHow To Double your organic traffic with SEOThis week I sat down with Sam from Blink SEO - Sam has been in the eCommerce world for 20 years and his agency Blink specialises in SEO for eCommerce and Shopify . Their system typically increases organic site revenue for brands by 100% in a year - and in many cases has even doubled total revenue for brands.Throw out all your assumptions about SEO being really hard, really slow and difficult to get results from - I was amazed to discover, with the right tweaks you can unlock massive growth in organic revenue.- Why SEO...2022-12-0625 min
eCommerce Impact PodcastHow to Leverage Customer Relationships For Sustainable GrowthThis week I sat down with Lauren Gregor, founder, and CEO of Rent-A-Romper, the LA-based kid's clothing rental brand - taking the hassle and wastage out of the children's apparel market and growing at an impressive rate!Chatting with Lauren was super inspiring - she's a true mission-driven entrepreneur, who has built a brand with a passionate community from the ground up.Listen in for some amazing insights you can apply to your sustainable eCommerce business.- Why opening your calendar to talk to your customers could bring you insights and...2022-11-3032 min