Jessie Lizak - Podcast Details

Shows

Deconstructing DataTurning Data Into Business Impact with Robin Patra, Director of Data, Analytics & AI at ARCO ConstructionWhat does it take to drive massive business growth through data? According to Robin Patra, it’s not just dashboards and KPIs—it’s aligning people, processes, and systems with real intelligence.In this episode of Deconstructing Data, host Jessie Lizak (Fractional CMO at BDEX) and Adam Fitzgerald (Enterprise Sales Director at BDEX) sit down with Robin Patra, the Director of Data, Analytics & AI at ARCO Construction. With 20+ years of experience spanning Cisco, BlackRock, and now construction, Robin brings a uniquely human-centered lens to data strategy and digital transformation.This episode is packed with gold for da...2025-04-1240 min

Deconstructing DataBetter Data, Smarter Marketing & Stronger Security with Bill BrunoWhat happens when your CEO and CMO are both out, and the tech and sales teams take the reins? You get one of the most dynamic and insightful episodes of Deconstructing Data to date.In this special episode, BDEX's Chief Technology Officer David Wellborn and Enterprise Sales Director Adam Fitzgerald host Bill Bruno, CEO of Celebrus. Broadcasting live while Jessie Lizak (Fractional CMO at BDEX) was on the road in Florida and David Finkelstein (CEO of BDEX) was tending to family matters, this episode didn’t skip a beat. Instead, it delivered one of the most valuable co...2025-04-0944 min

Deconstructing DataMatt Spiegel, EVP TruAudience at TransUnion | Data, AI & IdentityAI. Data. Identity. The future of marketing is all about connecting the dots—but too many companies are still stuck in fragmented systems, struggling to unify customer insights.On this episode of Deconstructing Data, Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, breaks down the real barriers to personalization at scale and why data silos are holding businesses back.→ Why identity resolution is the missing link in Martech→ How leading brands are solving the data fragmentation problem→ The must-have mindset shift for marketers in 2024 2025-03-1742 min

Deconstructing DataAI, Enterprise Transformation & the Future of Intelligent SystemOn this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket.Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions. We discuss:→ AI and Agency – What defines AI as an agent and why that matters.→ AI in Enterprise – How companies are using AI to transform processes.→ GenAI Roadmap – What businesses should prepare for next.→ Tech Stack Insights – The most powerful tools in AI today....2025-02-1749 min

Talking ShizzleUnlocking Personal Branding Through Live Streaming and AuthenticitySend us a textAbout the Guest(s):Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of...2025-02-1129 min

Deconstructing DataAI, Growth Ops, and Rethinking Sales Strategies with Kris Rudeegraap, Co-CEO of SendosoIn this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.✅ AI-driven gifting is enhancing personalization and increasing engagement.✅ Direct mail is making a comeback—outperforming email in key metrics.✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.✅ Companies likeGong and Gainsight are generating millions in pipeline from personalized gifts.✅ AI-poweredSmart Messaging & Smart Send are making it easier to send the right gift...2025-02-1041 min

Deconstructing DataData Driven Decisions with David Boice, CEO and Co-Founder of Team Velocity.This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity. Here's what we covered: 1. Unifying Customer Data with Apollo 2. Integrating Data to Enrich Customer Profiles 3. Ads Drive Personalized Offers and Sales 4. Tech Stack Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging customer information for business growth.2024-12-3043 min

B2B Pipeline PioneersIncreasing Inbound Leads with Founder-Led GrowthJessie Lizak, Founder & CEO of Reveting, leans into founder-led growth by creating video content and podcasts that showcase the face of the company. Jessie's approach emphasizes reducing, reusing, and recycling content to drive inbound leads.About the Pioneer > 00:40Biggest Challenge > 03:07Looking Forward > 05:47100 Pennies > 07:27Final Thoughts > 12:25View the 100 Pennies Game: Click Here!Follow Jessie Lizak on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerMeet Jessie Lizak, Founder and CEO of Reveting, a B2B marketing agency and Host...2024-07-0813 min

After Hours Entrepreneur with Mark SavantJESSIE LIZAK - Cold Email Tech Stack 101Jessie Lizak is a fractional CMO and marketing consultant. She is founder & CEO of Reveting, a company dedicated to empowering both individuals and teams in building and elevating their personal brands, with a special focus on LinkedIn and Live Streaming.Today, Jessie walks us through avoiding email landmines that could sabotage your domain reputation, taps into the latest multi-domain sending tools, and reveals how artificial intelligence can amp up your email game. Get ready to level up your sales with strategies that keep you out of the spam folder and in front of your ideal...2024-04-1520 min

WinsDayMedia Savvy: Strategy, Ad Formula, Sales Empowerment, LinkedIn SuccessWinsDay, February 21, 2024: Guests:Nikki Lindgren, Founder and Managing Partner at PennockKate Erwin, Freelance B2B Marketer & Social Media ManagerTopics:1. Balancing the Media Mix: Owned, Earned, and Paid Strategies2. UCC, Low-fi Posts, and 3rd-party Cred: The Ad Success Formula3. Empowering Sales: Integrating Reps Into Your Social Strategy4. LinkedIn's Depth: Beyond Content Distribution for B2B SuccessGet ready to spice up your WinsDay!Join the party in the comments live for networking opportunities and to comment-to-win prizes too.Big thanks to our sponsors, Cherry Assistant and HighLevel.2024-03-131h 02

WinsDayVDAY WinsDay: ABM, Relationships, Trauma, Trust, Tactics and JoyCome and share the love this Valentine's WinsDayGuests:Shira Abel, Founder and CEO of Hunter and BardVicki Jay O'Grady-Longo, The JoyKindler | Keynote Speaker | Author | MemoryKeeperConversation Topics:1. ABM Strategies: Managing Relationships2. From Trauma to Joy: Navigating Life's Edges in Sales Leadership3. Evolving Tactics: Trusting the Process4. Leading with Joy: Balancing Sales Influence and JoyfulnessGet ready to spice up your WinsDay!Join the party in the comments live for networking opportunities and to comment-to-win prizes too.#revenue #socialselling #marketing 2024-03-1259 min

WinsDayStrategic Fusion & AI Revolution: Outbound Mastery for 2024 SuccessGuests:Eric Nowoslawski, Founder Growth Engine XJohn Karsant, Founder and CEO at LevelUp LeadsConversation Topics:1. Strategic Synergy: Aligning Marketing for Outbound Triumph2. Efficiency Triumph: Selling More Through Strategic Streamlining3. AI Acceleration: Powering Success in Outbound Marketing4. 2024 Vision: Insights Transforming Outbound Sales SuccessGet ready to spice up your Winsday!Join the party in the comments live for networking opportunities and to comment-to-win prizes too.#revenue #socialselling #marketing 2024-03-111h 10

WinsDayB2B Growth 2024: Lead Gen Apocalypse, Email AI, Community and NewslettersWrite down WinsDay, January 31, 2024.You won't want to miss two phenomenal guests transforming the GTM landscape!Meet Jared Robin, the mastermind behind RevGenius. He's not just a founderhe's a #community builder. Jared skyrocketed RevGenius from zero to a staggering 40,000 members in just three years. With a track record of scaling startups to seven figures and hosting digital conferences with over 5,000 registrants, Jared is the go-to guru for #SaaS brands looking to scale with community. Before his RevGenius days, he was already making waves, building a fashion magazine with 10,000 monthly readers and...2024-03-081h 22

WinsDayRevenue Evolution: Predictable Success, Value Story and Top Performer VibesWinsDay 1/24/24 Hot NewsExtra extra #livestream all about it!REVENUE EVOLUTION takes social media by storm!! 📰It's 'Revenue Evolution: Predictable Success, Value Story, and Top Performer Energy'. You've got to check it out!Meet Scott Martinis from B2B Catalyst and Sarah Filipiak from Win Every Interview & Flipt. They're awesome and know their stuff.Scott's talking about making revenue predictable. He's spilling secrets on making revenue as predictable as your morning coffee.And Sarah Filipiak from Win Every Interview & Flipt? She's here to teach your value story to not...2024-03-071h 10

WinsDaySales Zen: Marketing Alignment, Storytelling, Cold Calls and StressWinsDay, January 17, 2024Guest:Rohan Suri, Co-Founder at NooksJenn Lederer, Award-winning ComedianFounder, Jenn Lederer LLCDiscussion Topics:1. Seamless Conversion: The Power of Sales + Marketing Alignment.2. Storytelling and Human Connection in Sales3. Pipeline Mastery: Cold Calling Strategies for Building a Robust Sales Funnel.4. Managing Sales Anxiety and Stress 2024-03-061h 02

WinsDaySales Expertise: Video Empathy, Buyer Enablement, Balance, ListeningThis isn't your typical Wednesday. It's WinsDay with Jessie Lizak, where we mix business with a side of cheeky fun. 😎Meet Our Rockstar Guests:Josh Fedie from SalesReach.io - He's got sales and video in his DNA!Aaron Barreiro from Poseidon - The man knows his sales like the back of his hand!🔥 Hot Topics Alert!Empathy in Video Sales - Feel the feels with Josh Fedie!Inbound vs. Outbound - Aaron Barreiro's gonna balance it like a pro!Revolutionizing Buyer Enablement - Josh brings the power of video!The Po...2024-03-051h 15

WinsDayStrategic B2B Mastery: Inbound-Outbound, Ads, Influence, and CodeKICK OFF 2024 with a BANG! 🎉🎉 WinsDay, January 3, 2024.FIRST WinsDay of the year.📅 Mark it down!IT'S GONNA BE HOT! 🔥NEW NAME, SAME VIBE! Whiskey's gone, PARTY'S ON!FRESH START, FRESH IDEAS!🎙️ HOT TOPICS! 💥🔥 HOT GUESTS! 🔥🔥 HOT PRIZES! 🎁Thank you SPONSORS:HighLevel: Your CRM and everything else you needCherry Assistant🍒: Get the virtual assistance you need! 🎤 GUESTS YOU CAN'T MISS:1️⃣ ERIC QUANSTROM, CMO @ CIENCEInbound + Outbound: MAXIMIZE YOUR GROWTH!2️⃣ SAAD KHANDir. of Sales @ AlignedTargeted Ads: CRAFT THEM SMART!🔥 MORE...2024-03-041h 18

WinsDayGrowth Strategies: Launching, Collaborating, Allocating, and Overcoming ChallengesThe last Whiskey WinsDayof 2023.Hottttt topics, prizes, and guests!!!Join Guests:Craig Bryan, Founder of Reverb-DistilleryRiley Blaisdell, Major Market Account ExecutiveTopics:1. Importance of sales/marketing when launching a new venture in a competitive industry.2. Collaborative growth: Breaking down barriers between sales and marketing.3. Effective allocation of budget for marketing/sales and how to present it to investors.4. Overcoming challenges: Cold calling, imposture syndrome, fear.We've got a rebrand in store for 2024!!Come end the season with Lydia as her seasonal co-host position comes to...2024-03-011h 06

WinsDaySales & Marketing Success: Journey Mastery, Scalable Systems, Engaging DemoWinsDay, December 13th - Mark your calendars for an evening filled with insights, strategies, and lively interactions!🤵💼 Featuring Top Industry Experts:Arthur Castillo: Strategic Sales Guru and Head of Evangelism.Austin Netzley: Renowned Founder and CEO of 2X.🔥 Hot Topics That Will Transform Your Approach:🧭 Navigating the Buyer Journey: From Form Fill to First Call by Arthur Castillo.Dive into the intricacies of converting inbound leads effectively.A roadmap for every sales and marketing professional!⚙️ Leveraging Systems to Scale Your Sales/Marketing by Austin Netzley.Uncover the secrets of scalable systems in sales...2024-02-2958 min

WinsDayB2B Sales & Marketing Power Hour: Strategic CRM Ownership, Lead GenerationWinsDay Power Hour: Strategic CRM Ownership, Lead Generation Mastery, Data Hygiene & LinkedIn📆 Date: Dec 6th - B2B professionals come togetherHot Guests: Joanne Gore and Thomas C. HelfrichJoanne Gore: President of Joanne Gore Communications.Thomas C. Helfrich: CEO of InstantlyRelevant.com.Hot Topics:CRM Ownership: Who should lead - Sales, Marketing, or IT?LinkedIn Lead Generation: Learn to get leads and make money.Data Hygiene: Understand why clean data is crucial.LinkedIn Revenue System: Maximize your LinkedIn revenue.Why Attend?Hot Prizes: Stay tuned to hear wha...2024-02-281h 13

WinsDayExecutive Exchange: Empowering SDRs, Fair Pay, Workflows & UncertaintyWW will welcome distinguished speakers Daniel Goodman and Jack Knight, renowned for their expertise and leadership in the industry.WinsDay, November 29, 2023Key Highlights:🌟 Fair Pay Practices: Weighing the Pros and Cons of Pay Transparency kicked off by Daniel Goodman. 📈 Empowering SDRs: Cultivating Leadership Skills in the Realm of Cold Calling by Jack Knight. 🌪️ Navigating Uncertainty: Gaining Confidence in the Face of Potential Layoffs by Daniel Goodman. 🚀 Mastering Workflow: Techniques for Boosting SDR Efficiency and Success" by Jack Knight. This event promises to be a powerhouse of knowledge, inspiration, and networking opportunities. Don't miss thi...2024-02-271h 05

WinsDayThe Future of B2B Success: AI, Personal Branding, ML, and LinkedIn GrowthJoin us in toasting to your future with a shot of insight into AI, Personal Branding, ML, and LinkedIn Mastery!🤖 Sip on AI wisdom with Christopher Daly.💼 Blend your personal brand into a top-shelf presence with Melanie Borden.🛠️ Mix your solopreneurship with a twist of ML for growth.🔗 Connect the dots on LinkedIn for networking finesse.Here's to clinking glasses with the digital age and distilling success, one sip of savvy at a time! Cheers to growth!2024-02-261h 14

WinsDayNarrative Mastery: Persuasion, B2B Influence, Education, & DiscoveryGet ready for an incredible Whiskey WinsDay with Kirsten Granados and Maria Bross.This episode is extra special because we have an all-women lineup, and we couldn't be more thrilled. Here are the 4 discussion topics for this episode:1. Crafting Compelling Narratives: The Power of Storytelling in Business2. Evangelism in B2B.3. Beyond Information: The Impact of Educational Content on Audience Engagement4. Building a Point of View for discovery callsGrab a beverage of your choice and join us for a night of learning, laughter, motivation, prizes and empowerment! Big thank you...2024-02-231h 08

WinsDayEfficiency in Hiring and Sales Ops: Tips from the ExpertsWe're getting into the worlds of hiring and sales operations. DJ Kim, CEO of Cherry Assistant, will discuss the impact of AI and virtual assistants on sales and marketing operations, providing tips and strategies for success. JR Butler, CEO of Shift Group, will share insights on hiring. This is a must listen episode for B2Bsales and B2Bmarketing executives and founders looking to enhance their business efficiency. Topics of Discussion:1. Navigating the Nuances of Modern-Day Hiring Challenges.2. Revving Up Sales: AI's Role in Boosting Revenue Growth3. Mastering the Hiring Game: Tips from...2023-11-201h 07

WinsDayBecoming the One: Lead, Inspire, Elevate!We're excited to welcome the legendary Morgan J Ingram and the incredible Aneesh Lal on the WW stage. They'll be sharing all the juicy takeaways and insights from the sold-out Amp Up Live in Toronto! Trust me, you won't want to miss this. Promise.2023-11-1759 min

WinsDayB2B Sales Acceleration: Redefining Value, AI, and LinkedIn StrategiesAs WinsDay unfolds, take a moment to reflect on the power of giving selflessly, without expecting anything in return.Life has its way of showing us that, when we give with an open heart, the universe gives back tenfold. Tonight, as we get into enriching conversations on B2B Sales Acceleration, I'm grateful to have the chance to share knowledge, perspectives, and a whole lot of prizes with you.Joining us tonight are two trailblazers in the world of sales:🎙 Wes Lemos, the visionary CEO & Founder of Sales Connector🎙 Brad Herold, the genius behind Activate...2023-11-161h 12

WinsDayB2B Sales and Marketing Innovation: Maximizing Reach and SuccessGet ready for another all-new episode of Whiskey WinsDay.We have guests Maren Erickson 🍜 , Brand Expert of Luna and Nick Abraham, CEO of Leadbird coming on the show!Topics of Discussion:1. Harnessing AI for impactful outreach: Cold email strategies redefined.2. Mastering lead sourcing: Enhancing targeting through data validation.3. Breaking the mold: Unconventional paths to success in sales promotion4. Optimizing coverage: The power of enrichment in lead lists 2023-11-151h 07

WinsDayProspecting Excellence: iOS 17, Sales Psychology & Lifeline StrategiesMark Pierce of PhoneBurner and Eric Iannello from The Sales Collective will be opening our minds.Jessie and Lydia will be talking to them about...1. The mystical world of Cold Calling.2. iOS 17: Because Outbound Prospecting got a fancy upgrade.3. The deep dark secrets of Sales Psychology.4. Why Outbound Prospecting keeps businesses alive and kickin'2023-11-141h 06

WinsDayStrategies for Sales, Outreach, and Prospecting SuccessOn today's Whiskey Winsday we have guests Mavlonbek Muratov, CEO of Salesfinity and Neil Gandhi Founder of Paage.io who will be talking about topics ranging from Sales, Outreach and Prospecting Success. 🥂 Topics of Discussion:1. Founder-Led Sales: Benefits and Challenges2. Email Tracking Pitfalls3. Mastering the Art of Cold Calling in B2B4. Crafting Shareable Follow-ups for Better Outreach & Prospecting Strategies 2023-11-1357 min

WinsDaySales, Ethics, Branding & LinkedIn Mastery: A B2B Deep DiveThis week we have guests Yurii Veremchuk, Head of Business Growth at Woodpecker.co and Art Hoffman, Founder & CEO of IN-Link Advisors.If you’re interested in Sales, Marketing, Copywriting, Follow-ups and building your personal brand this is the episode for you! 🎉 TOPICS:1. Sales Potential with Copywriting2. Event Marketing: Navigating Ethics and Follow-up3. LinkedIn Personal Brand: A Sales Rep’s Secret Weapon4. Mastering LinkedIn Lead Generation Processes 2023-11-101h 04

WinsDaySales Evolution: AI, Marketing, & BrandingIt's another day and you know what that means… An all-new episode of Whiskey Winsday! 🥂 We have guests Sandro Okropiridze, Co-Founder of STORI AI and Ryan O'Hara, CEO & Founder of Pitchfire. Get ready as they dive into these topics:1. AI in Content Creation2. Trifecta: Sales, Prospecting, Branding3. Future of Marketing AI4. Elevating Sales Through Content & Branding 2023-11-0959 min

WinsDayBrand Power: Persona, Sales-Marketing, & VideoAs we slide into this short workweek, guess what? Your hump day is about to get a whole lot betterWednesday's 🎤 Whiskey WinsDay: Brand Power: Persona, Sales-Marketing, & Video Here's what we'll discuss:1️⃣ Crafting Authentic PersonasGuest: Cindy Metzler, TEDxBocaRaton Co-OrganizerDiscover the secrets to crafting a brand persona that people will absolutely love and remember. Be genuine, be you, and let Cindy show you how!2️⃣ Sales: Amplifying Marketing TogetherGuest: Anupreet Singh 📈, Chief Revenue Officer at Gan.aiEver wondered how the Sales and Marketing teams can actually work together like peanut butter an...2023-11-081h 02

WinsDayLead Gen & Outbound Mastery: From Emails to Sales EnablementIt’s that time of the week again…Happy WinsDay!!Get excited because we have a 🔥 episode tonight. Joining us tonight are guests Jake Atwood, President of Buzzbuilder and George Suarez, Founder & CEO of Opnbx.ai.Tonight’s hot topics:1. Bridging Sales & Marketing: A Lead Gen Harmony2. Making Outbound Messages Resonate: The Personal Touch3. Crafting Cold Emails: The Power of Intent Data4. What's Next in Sales Enablement?2023-11-071h 09

WinsDayData-Driven Dynamics: Aligning Sales, Marketing & ICP StrategiesHappy WinsDay!! 🎉Tonight we have amazing guests: Sandeep John, Director, Demand Generation at Outplay and Kyle Vamvouris, Founder/CEO at Vouris.They will be diving into some hot topics tonight so get ready…Conversation topics:1. ICP Significance: The Core of Sales, Marketing & Product2. Aligning Sales & Marketing: Data-Driven Strategies to Remove Friction3. Diving Deep: Why Focus on Understanding the ICP Matters4. Boosting Sales Results: Leveraging Data for Optimal Performance 2023-11-061h 01

WinsDayBDR & Revenue Ownership: Bridging Communication & StrategySummer is getting hot, but WW is turning Up the HEAT!🎁 Katie Penner and Scott Tower are coming on this Wednesday at 9 PM EST.Topics:1. BDR (Business Development Rep) Ownership: Sales or Marketing2. Modern Sales Development: Standing Out to Today's Buyers3. Revenue Target Ownership4. Bridging Communication: Sales & Marketing AlignmentJoin the "Who Owns What?" debate as Scott Tower from Proposify sparks up the discussion on BDR Ownership and the balance between sales and marketing.Katie Penner from Sendoso will fan the flames with her insights on Modern Sales Development, and how to make yo...2023-11-031h 07

WinsDayMastering Transitions: Founder-Led Sales Shifts & Job Hunt StrategiesHappy WinsDay everyone!!We have exciting guests Adam Jay and Claire M. Davis on the show today!Get ready as we dive deep into conversations, form connections and share knowledge with the world. This Week's Conversation Topics: 1. Transforming sales skills into job search success, offline approach 2. Strategies for aligning sales and marketing in founder-led transitions 3. Implementing sales funnel strategies in a job search 4. Transitioning from founder-led sales 2023-11-021h 15

WinsDayFull Spectrum: Amplifying Social Selling, Personal Branding, Video MarketingWinsDay and you know what that means…An exciting new episode of Whiskey WinsDay with guests Heather Frady ⭐️ & Mandy McEwen Heather and Mandy have a lot to share. They'll shower you with mind-blowing strategies, supercharge your sales game, and make your personal brand shine brighter than the sun! They'll also guide you through sales development in a world that never stops changing? Take part in memorable discussions about the topics you've been looking forward to. TOPICS OF DISCUSSION:1. Navigating the Organizational Maze: Strengthening Outbound Strategies2. Social Selling Superpowers: Mastering Building Connections and Personal Branding...2023-11-011h 04

WinsDayB2B Power-Play: Mastering Mindsets & Messages for SuccessWe have two exciting new guests making an appearance on the show tonight:Rajiv 'RajNATION' Nathan the Chief Pitch Artist at Startup Hypeman & Bryan Sagray DPM FACFAS, Performance Coach For Your Brain. Conversation Topics: 1. Mind Over Market: How to Overcome Mental Blocks 2. Story as a Strategy: Master Your Message 3. Transition Tactics: From Career Change to Sales Success 4. Pitch Perfect: Elevating Sales & Marketing Presentation 2023-10-311h 14

WinsDayBold Business: Shattering Taboos & Reimagining Revenue StrategiesGuests: DR. SARA SOHN Dr. Sara Sohn is a trailblazer in the realm of health and wellness, particularly in pelvic rehabilitation and sexual health education. She is the founder of Confident Pelvic Rehab and Better Sex By Sara, platforms that have revolutionized mentorship for health providers and coaches. Her work in selling in taboo spaces and her advocacy for consent practices in marketing are testament to her bold, groundbreaking approach to health education and communication. Dr. Sohn's insights will challenge your perspectives and expand your knowledge in previously unexplored areas of sales and marketing. JIM SOSS Jim Soss is...2023-10-301h 10

The People Powered Community Podcast018: Jessie Lizak - Fostering Community Connections Through Entertainment and EngagementJoin host Leslie Greenwood as she delves into an inspiring conversation with Jessie Lizak, founder and CEO of Reveting, in this People Powered Community Podcast episode. Discover how Jessie transitioned from politics to marketing in the tech industry, leveraging her superpower as an entertainer to captivate audiences and drive authentic engagement. Gain insights into the power of personal brands, messy qualitative data, and community building for increased business engagement. Explore the fascinating phenomenon of 'Whiskey WinsDay' pioneered by Jessie, and learn how to create your own stage in life, embracing both success and failure as valuable learning experiences. 2023-08-1820 min

Living Boldly PodcastHow Does Authenticity Impact Sales Success?Authenticity emerges as a central theme as our guest for today, Jessie Lizak — founder of Reveting, shares her perspective on personal branding. In a world dominated by trends, Jessie's emphasis on staying true to oneself resonates deeply. Her authenticity not only defines her success but also paves the way for others in sales to embrace their individuality and thrive. Our conversation today naturally gravitates towards the ever-evolving landscape of sales and marketing in the 21st century. Jessie's insights shed light on the unique challenges and opportunities that women encounter in this dy...2023-08-0924 min

WinsDayLights, Camera, Action: Creating Killer Videos That Drive Sales with Nausheen I. Chen and Leslie GreenwoodReveting is excited to extend a warm invitation to you for an evening filled with electric, invigorating, and empowering energy on Whiskey WinsDay. This week's hot topic revolves around a critical aspect of your business's growth - how to speak more confidently on camera to drive sales and boost your impact. Our guest speaker for this topic is none other than Nausheen I. Chen, who brings to the table a wealth of knowledge and experience on creating phenomenal videos that can elevate your business's growth trajectory. Nausheen will also be gracing us with her presence at our after-party, making...2023-06-281h 11

Deconstructing DataPros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQThis week on Deconstructing Data, we have the pleasure of welcoming Michael Trapani. During the show, Jessie Lizak, CMO at BDEX, and David Finkelstein, BDEX's Co-Founder and CEO, will delve into a range of topics with Michael, including the positive and negative trends in brands moving away from third-party data, the shift from marketing to dedicated data teams, and how the financial services industry is using data today. Connect With Michael Trapani LinkedIn: https://www.linkedin.com/in/trapanimichael/ Connect With ActionIQ Website: https://www.actioniq.com LinkedIn: https...2023-06-2744 min

WinsDayMarketing & Sales: The Dynamic Duo with Melanie Borden and Jackie HermesWW is honored to host two of the most influential LinkedIn stars - Jackie Hermes and Melanie Borden. As the Founder and CEO of Accelity, a Milwaukee-based agency that helps SaaS startups grow faster, she has helped many companies reach their full potential. Jackie is also the founder of Women's Entrepreneurship Week, and with nearly 100,000 followers on LinkedIn, she continues to inspire others through her discussions about the challenges of growing a bootstrapped company, her personal growth journey, and much more. In addition to her professional work, Jackie is an advisor with Golden Angels Investors, mentors student startups and...2023-06-1456 min

The AI Sales Revolution11 - How a CMO leverages AI for content creation (Jessie Lizak - CMO at BDEX)How Jessie has been leveraging AI to maximise content creation! In it we cover • How to prompt ChatGPT specifically to build the structure of great LinkedIn posts • How BDEX is using AI to find more of your BEST customers • Maximise your content output starting with AI, but ending with human curation • Plus so much more 𝘗𝘚 - 𝘠𝘰𝘶𝘳 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘨𝘳𝘦𝘢𝘵𝘭𝘺 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘥, 𝘢𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦𝘥 𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘳𝘦𝘷𝘪𝘦𝘸! 2023-06-0237 min

WinsDayConfidence Creator, Overcoming Challenges to Build Confidence with Heather MonahanJoin a special edition of Whiskey WinsDay with the unstoppable Heather Monahan, a 2X Best-Selling Author, Top 50 Keynote Speaker in the World 2022, and a powerhouse in the media industry! She has received numerous accolades for her leadership and impact, including the Glass Ceiling Award, being named one of the most Influential Women in Radio in 2017, and the Thought Leader of the Year by Girls Club in 2021. Heather's book "Confidence Creator" skyrocketed to #1 on Amazon's Business Biographies and Business Motivation lists, and her podcast "Creating Confidence" debuted in the Top 200 shows on Apple Podcasts, featuring interviews with A-list celebrities and...2023-05-3146 min

WinsDayEmbracing Your Inner Creatrix: The Art of Creating and Building a Creator Economy with Cindi Cohn & Emily MireaultGet ready for an unforgettable Whiskey WinsDay as we welcome Cindi Cohn and Emily Mireault, to the show! On the professional front, Emily is a marketing maven, strategizing and executing initiatives with ease. And when she's not working, you'll find her living life to the fullest with her 8 beloved animals, exploring the beauty of the land of 10,000 lakes. But that's not all, as a Gallop StrengthsFinder® identified positivity, learner, achiever, and disciplined individual, Emily is a true intrapreneur and personal branding master, as evident in her success on LinkedIn. Cindi is a beacon of positivity and joy who's overcoming c...2023-05-171h 02

Standout Business Show — Video Marketing & Content Marketing Strategy for Your Expert Business102. Turn your livestream event into revenue on LinkedIn with Jessie LizakWhat if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development?And what if you made it exclusively for the late-night crowd?Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks?What would this do for your brand?Can you actually turn a livestream event on Linkedin into revenue and dramatically grow your own brand?These are the questions that we're exploring with this...2023-05-1424 min

WinsDayAligning B2B Sales & Marketing Efforts to Crush Your Content Game with Ross SimmondsAs a successful entrepreneur and marketing strategist, Ross Simmonds specializes in helping B2B and SaaS brands achieve new levels of organic growth through the use of content marketing, SEO, and technology. With the help of his team at Foundation Marketing, Ross has helped various software brands like Canva, Procore, Unbounce, Jobber, Snowflake, Enboarder and more to build powerful content marketing engines that drive millions of visits annually, establish a content culture that stands out from the competition and generate over $110M worth of new business. Ross is the founder of Foundation Marketing, a B2B content marketing agency...2023-05-0352 min

WinsDayEvent Impact Unleashed! Maximize with Event Videography & Editing Motions with Nadia Milian, Ding Zheng, Ryan Scalera, & Troy Barter🎉 Exciting news, folks! This week's Whiskey WinsDay is going to be EPIC! 🎉 Ding Zheng will be building the new Whiskey WinsDay intro song in public 🎶 and also recording a new guru of the week song that we'll be using in future episodes 🎤 And, we've got some AMAZING guests joining us too! 🙌 Ryan Scalera and Troy Barter are coming to the show, and to make it even better, we have the talented Nadia Milani as our guest co-host 💥 And, to top it all off, we're thrilled to announce that Proposify has committed to sponsoring Whiskey WinsDay for every episode in Q2! 🎉 This week, w...2023-04-191h 13

Deconstructing DataHappy Birthday Deconstructing Data!!!We can't believe it's already been a YEAR since we started Deconstructing Data!!! On today's show we're jumping into a time-machine and heading back to the first episode where we introduced you all to Co-Founder & CEO of BDEX, David Finkelstein, our Fractional CMO Jessie Lizak, and our marketer friend Joshua Morgan. You'll hear us figure out what to name the show, the importance of data in marketing and advertising, and our initial goals with Deconstructing Data. You can find Deconstructing Data on all major...2023-04-1147 min

WinsDaySurviving & Thriving in a Recession: Why Cutting Brand Investment is a Recipe for Disaster with David Brier & Elizabeth IonitaWhiskey WinsDay is back with Hot 🔥 Sales/Marketing Topics to inspire your month. David Brier will be joining the stage! He’s the $7 Billion Fire-breathing Slayer of the Mundane who has freed entrepreneurs from the chains of bland, boring, lifesucking cliches that waste money and replacing these with branding that defies gravity and rises above the noise of me-too marketing. Elizabeth Ionita is also joining. She is a seasoned marketer and Chief Conversation Officer. She helps organizations understand the importance of change and guides them through it. Elizabeth helps empower marketers to drive results and improve performance. With expertise in ex...2023-04-051h 11

WinsDayWTF is Rev Ops??? with Rosalyn Santa Elena and Katherine CaldwellAre you ready to take your Revenue Operations to the next level? Look no further than Whiskey Wednesday with Rosalyn Santa Elena and Katherine Caldwell. Rosalyn is the Founder and Chief Revenue Operations Officer of The RevOps Collective. With a mission to elevate, empower and enable Revenue Operations as a strategic differentiator, Rosalyn brings 25+ years of experience in the technology industry and a deep expertise in end-to-end Revenue Operations to the table. Not only that, she's passionate about building a strong RevOps community so she'll fit right in at WW. ...2023-03-311h 02

WinsDayThe Power of Feminine Energy In Cold Calling with Charlotte Lloyd and Kayla HodgesJoin Whiskey Wednesday on Jan. 18th to hear from Charlotte Lloyd and Kayla Hodges.Charlotte can teach us all something about cold calling. She runs Charlotte`s Sales Shares tips and is host of Simply Sales and Marketing podcast.Kayla Hodges is an International Speaker, the #1 Female Sales Trainer under 30, and Founder/CEO of Elite Sales Women. If you enjoyed the show, consider tuning in to the weekly live show over on LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ Connect with us on your favorite Social Media 2023-03-301h 10

WinsDayWhiskey Wednesday with Larry Long Jr. and Kate ErwinYou won't want to miss WW on Jan 11th with Larry Long Jr and Kate Erwin. Larry is an emcee with famous content. Kate's TikTok is always on fire. Be sure to tune in and level up.2023-03-291h 11

WinsDayWhiskey Wednesday with Mandy McEwen & Florian DecludtCome kick off the New Year with Whiskey Wednesday on our first episode of 2023. It will be a great time to reflect on the last year in sales and marketing and what to look forward to in 2023. It will also be an awesome time to celebrate, laugh and do all the things and talk all the shop like you weren't able to over the holidays. Mandy McEwen provides sales teams with predictable, scalable systems to generate qualified appointments on LinkedIn, achieving 3X response rates in as little as 30 days. Florian has a wealth of knowledge on adapting to cultures...2023-03-281h 13

The Revenue Marketing ReportFirst-Party Data, Community Building, & Other StuffJessie Lizak, CMO at BDEX, shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing. For more great content like this visit https://calibermind.com/thought-leadership/podcasts/ 2023-03-0921 min

BBB - Adem ManderovicEP 77 BDEX and Jessie Lizak discuss data and all things #ClosedCircuitSellingIn this episode the tables have turned where I was a guest on #DeconstructingData by #BDEX with the one and only #JessieLizak. If you truly want to get further in depth in all things #ClosedCircuitSelling and #CommercialAccessGates then stay tuned for this one, which I couldn’t be more excited to bring you for episode 77 Better Business Building! Additional thanks to #BDEX David Finkelstein, and #Drift Joshua Morgan for having me! From Jessie Lizak!! Thanks for sharing about #ClosedCircuitSelling an...2023-01-3143 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow a recurring live event helped launch a branded podcast with Jessie LizakSometimes, the best way to start your company’s podcast is by building some of the skills first.But how can you develop some of these skills within your marketing team? How can you take a few baby steps first…before you launch a big podcast initiative?In this episode, Jessie Lizak, the CMO at BDEX, joins host Tristan Pelligrino. BDEX is a company that allows B2C companies to use data to reach the right people at the right time. And Jessie is the host of the company’s podcast, Deconstructing Data. 2022-12-1944 min

BBB - Adem ManderovicEP 69 Jessie LizakMarketing led growth means revenue alignment for your business.. Perhaps a controversial statement that continues top payout on the now famous show #WhiskeyWednesday. But anyone who has heard my next guest speak with such clarity and authority knows why top down targeting, triggers and channels is so important. And importantly, how BDEX is helping many with just that. This episode, we get into what true marketing is and should be, and dispel the myths of the above detractors by naming the actions necessary to set you and your business for revenue...2022-12-1531 min

The Closing Show LiveSales and Marketing Alignment 3.0Can’t seem to align on sales and marketing goals? Not sure what your marketing team is even doing? It’s time to take your sales and marketing alignment to the next level! We’re getting right to it with Whiskey Wednesday’s Jessie Lizak and Eddy Bahnam. We’ll break down why things aren’t working and how you can create the ultimate GTM dream team. In this episode, you'll learn: common root causes of sales marketing misalignment the top variables you can use to connect sales and marketing teams whether marketing teams should report to the CRO o...2022-11-3033 min

Deconstructing DataThe Evolution of Data to Fuel Change with special guest John Loury. Episode 23John Loury is the President of CAUSE+EFFECT Strategy. He is a data-driven senior executive with an entrepreneurial spirit. John has a keen sense of understanding complex business challenges and leading teams in a strategic, collaborative, and accountable fashion to solve them. The Co-Hosts David Finkelstein, Jessie Lizak and Josh Morgan along with John will cover all sorts of fun data topics including: How the people, process and technology to use data to make decisions is evolving is one. The critical role adoption plays to incorporate data into making business decisions is another. How companies can begin...2022-11-0740 min

Paris Talks MarketingFirst-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX Here are some of the key topics that Jessie and Paris discussed in this episode:• The approach of BDEX for cleaner and more privacy-compliant data• Transitioning past third-party data to marketing with quality first-party data• Ethical marketing and why it's profitable to do what's right in business• Leveraging Dark Social• Balancing personal branding and company branding Guest:LinkedInBDEXSee more:Hop OnlineParis ChildressLinkedIn PTM Page 2022-10-2734 min

The 20% Podcast with Tyler MeckesCoffee Chats Episode 9: Jessie Lizak, CMO at BDEX, Co-Founder of Reveting and Whiskey WednesdayWelcome to Episode 9 of Coffee Chats! In this series, I will be interviewing the top individual contributors, and leaders across the entire sales world to share their stories, and discuss current trends in their role and industry, all in around 30 minutes (or slightly more sometimes!). This week’s guest is Jessie Lizak. Jessie started her career in Political Science, first working on Political campaigns before switching her focus to running Marketing Campaigns. She is now the CMO at BDEX, Co-Founder of Reveting and Whiskey Wednesday. In this week’s episode, we discussed: Deep Breathes Prioritizing Top 3 Thin...2022-09-2238 min

Marketing-Led GrowthHow Jiggy Is JESSIE LIZAK with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO of BDEX (Contact info for B2C)Jessie Lizak is the CMO of BDEX (Contact info for B2C) and co-host of Whiskey Wednesday. Jessie dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing’s influence on peers) ✅learn about vendors via peers and website (tks to Marketing), then Sales to customize complex products/use cases ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development) 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐥𝐞𝐝 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬-𝐥𝐞𝐝 = 50% M 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 = 75% M 𝐑𝐞𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 (𝐀𝐄-𝐂𝐒𝐌 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝) 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬 𝐀𝐬𝐬𝐞𝐦𝐛𝐥𝐲 𝐋𝐢𝐧𝐞 (𝐀𝐄-𝐂𝐒𝐌 𝐬𝐩𝐥𝐢𝐭) = RS 𝐅𝐮𝐥𝐥 𝐒𝐚𝐥𝐚𝐫𝐲 + 𝐁𝐨𝐧𝐮𝐬 𝐯𝐬. 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 = FSB Run similar exercise w/CEO...2022-07-2055 min

Breaking B2B - B2B Marketing & Demand Generation Podcast#251 Convert Like CRAZY With Your Website (& SEO tips) - Sam interviewed by Funky Marketing Podcast► Are you struggling to make your website convert? - Do you feel like you've tried everything but nothing seems to be working? Funky Marketing podcast host Nemanja Zivkovic interviews Sam Dunning! 🎧 Have a listen to Nemanja & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Why SEO can't give you the results right away 👉 Boosting the SEO from the start 👉 Building the SEO foundations 👉 Keeping your site nice and simple is the best strategy 👉 The importance of navigation through the website and CTA’...2022-06-2454 min

Breaking B2B - B2B Marketing & Demand Generation Podcast#250 Why B2B Lead Gen Is For Sales (NOT Marketing) - Jessie Lizak► How marketing keeps changing! Jessie Lizak is CMO at BDEX & she's also Podcast Host @ Whiskey Wednesday & Deconstructing Data! 🎧 Have a listen to Jesie & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why lead gen is for sales 👉 What marketing should focus on for B2B 👉 What sales should focus on for B2B 👉 Why marketing should be more self-serve ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email JESSIE LIZAK ★ LinkedIn: https://www.linkedin.com/in/jessie-lizak/ ★...2022-06-2030 min

B2B Power Hour57. How Marketing is Evolving in 2022 w/ Jessie LizakMorgan sits down with Jessie Lizak, Head of Marketing at BDEX. They kick-off the conversation with a dive into first-party data strategies and driving consensus around data in an organization. Then they have a wide-ranging conversation on marketing’s role in revenue creation, whether RevOps matters, content performance metrics, freeing your team from controlling messaging, and serving complex buying journeys. Get ready for a fun, wide-ranging conversation!2022-03-1641 min

Death To Vanilla Podcast | Content Marketing & InnovationUsing First Party Data for Look-Alike Audiences and the Cookie-less Future | Jessie Lizak // BDEXDive in with us this week as Jessie Lizak talk about how first party data can help business increase revenue and build relationships with clients through emails and other strategies. Jessie has extensive experience with data analytic and she provide tangible insight on what business are missing out on when they don't use first party data. Find out more about Burkhart Creative Agency: Instagram: https://www.instagram.com/burkhartcreativeagency/Twitter: https://twitter.com/_stevenburkhartLinkedIn: https://www.linkedin.com/in/stevenburkhart/Or Schedule a Call and lets Chat: https://www...2022-03-0147 min