Shows
Too Millennial: Unleashing the Next Generation of LeadersWhat Does It Really Mean to Live With Clarity?In this episode, Jessy Grossman and Amanda Hoffmann dive deep into the meaning of clarity — not as certainty or perfection, but as an ongoing practice of understanding, alignment, and curiosity.Amanda shares her Core Alignment Model, a framework designed to help people reconnect with their identity, values, and aspirations—and to interrupt the growing epidemic of the borrowed self: the version of ourselves we adopt from others' expectations. Rich, reflective, and refreshingly honest, this conversation will help you pause, notice, and reconnect. Learn more about Amanda Hoffmann's work: https://www.linkedin.com/in/arhoffmann/
2025-12-1734 min
Too Millennial: Unleashing the Next Generation of LeadersWhat Corporate Leaders Can Learn From DAOs and Decentralized Leadership?In this conversation, Katerina and Jessy explore the shiny, new ideas shaping the future of organizations—namely decentralization, democratized decision-making, and transparent information flow. Drawing on Katerina’s experience working inside emerging organizational structures and teaching on new technologies, they translate concepts from Web3, DAOs, and network-based leadership into practical lessons for leaders working in traditional companies today.Together, they unpack why information sharing is becoming one of the most critical leadership skills, the strengths and limits of decentralized structures, and what corporate America can adopt (without needing a blockchain or token system). The conversation highlights the evol...
2025-12-0338 min
Too Millennial: Unleashing the Next Generation of LeadersHow Your Story Shapes Your Leadership w/ Dan P. McAdamsWhat story are you telling about who you are—and who you’re becoming?In this episode, Jessy Grossman sits down with Professor Dan P. McAdams, one of the world’s leading experts and field-defining scholars on narrative identity and personality development. Professor McAdams — the Henry Wade Rogers Professor at Northwestern University — has spent his career studying how we weave our experiences into stories that give our lives coherence, meaning, and purpose.Together, they explore how the stories we tell about ourselves shape the way we lead, adapt, and ultimately leave a legacy — especially during times of unc...
2025-11-1942 min
Too Millennial: Unleashing the Next Generation of LeadersHarnessing AI: Fast-Tracking ChangeJoin Karrie Sullivan, founder of Culminate Strategy Group, as she delves into the intricacies of AI adoption and organizational transformation. In this conversation, we explore why understanding the human element is key to successful change — and how leaders can meet people where they are, shift mindsets, and show up with confidence through uncertainty.Let’s stay connected!Follow me on Instagram @CoachJessyGrossman for leadership insights, behind-the-scenes stories, and tools to help you grow as a leader.Connect with me on LinkedIn, and connect with Karrie Sullivan to continue the conversation on AI adoption and...
2025-11-0539 min
It's No FlukeE254 Jessy Grossman: Target Specialists Over GeneralistsJessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere profes...
2025-10-2238 min
Marketing Happy HourInside the Evolving World of Influencer Marketing with WIIM’s Jessy GrossmanThis week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a global community that empowers women in the influencer marketing space, Jessy has been at the forefront of industry innovation. In this conversation, she shares her career journey, the inspiration behind WIIM, and her perspective on the challenges women face in business today. You’ll also hear her take on where influencer marketing is headed in the next 3–5 years — and why community-driven spaces like WIIM are more...
2025-09-0429 min
Too Millennial: Unleashing the Next Generation of LeadersAm I A Good Improviser — and what does that say about my leadership?How improv Skills Can Make You a Better Leader (Even If You're Not That Funny)Megan Redfearn unpacks the surprising links between improv, teams & leadership. In this hilarious and insightful conversation, Megan Redfearn joins Jessy Grossman to explore the unexpected but powerful intersection of improv and leadership. Together, they unpack how the core principles of improv—like “yes, and”, listening deeply, and being present—can dramatically enhance leadership skills, foster psychological safety, and build stronger team cultures. From quirky jokes to grounded leadership wisdom, this episode highlights how improv can be a game-changing approach to collaboration, coaching, and perf...
2025-07-0353 min
Too Millennial: Unleashing the Next Generation of LeadersWhat is Leadership, like really?Understanding the Difference Between Leadership and ManagementIn this mini solo episode, we unpack one of the most overused (and misunderstood) buzzwords in the workplace: leadership. You’ve seen it splashed across LinkedIn with sunrise photos and TED Talk quotes… but what actually is leadership? And how is it different from management? In This Episode, We Explore:- 4 minute mark: The classic Managers vs. Leaders debate- 8 min mark: What scholars and thought leaders — from Simon Sinek to Warren Bennis to Peter Senge — say about leadershipMentioned in This Episode:- Simon Sinek quoting Bob Chapman- Warren Bennis- Peter Senge – The Fifth Discipline...
2025-06-1810 minToo Millennial: Unleashing the Next Generation of LeadersWhat Is the Real Work of Organization Design?From Strategy to ResultsIn this episode, Jessica Grossman sits down with consultant Julian Chender to explore the nuances of organization design—what it is, how it works, and why it matters more than ever in times of disruption. Together, they unpack why new strategies require new designs - not just new org charts.In this conversation, you'll learn:Why aligning design with strategy is critical to achieving resultsThe difference between structure and design—and why it mattersWhat leaders often get wrong when trying to “break down silos”Why people shouldn’t be the first cons...
2025-06-0440 min
Too Millennial: Unleashing the Next Generation of LeadersDoes Excellence Require Self-Sacrifice?Whether you’re a healthcare provider, a leader managing high-pressure teams, or someone passionate about systems change, this episode is a must-listen.In this episode of Too Millennial: Unleashing Leadership for the Next Generation, host Jessy Grossman sits down with Dr. Tricia James, MD to explore the mental health crisis in medicine and the cultural myths that fuel burnout. Dr. Tricia shares her personal journey through medical training and the moment she realized the system was breaking her.Together, they challenge the belief that excellence requires self-sacrifice and explore how leadership, coaching, and community can cr...
2025-05-1445 min
Too Millennial: Unleashing the Next Generation of LeadersDoes it Even Matter?In this episode, Jessy sits down with Christina Cheuk—positive psychologist, CEO of Two Happy, and Assistant Professor at University of Pennsylvania, where she teaches under the legendary Marty Seligman. Together they explore a powerful shift in how we think about leadership, well-being, and what really fuels us: mattering.Together, they unpack why purpose alone isn’t enough—and why our sense of impact and being seen matters.Key Reminders:🌱Mattering = feeling valued and adding value🌱 Thriving is complex—it’s not just about being happy🌱Purpose = long-term goals and mission (not ju...
2025-04-3035 min
Too Millennial: Unleashing the Next Generation of LeadersAm I Too Disruptive?In this episode, Jessy Grossman gets personal about the question: “Am I too disruptive?” She explores the evolving concept of disruptive leadership, sharing how the courage to challenge the status quo can be both a strength and a struggle.Through the lens of her own experiences as a disruptor, Jessy unpacks how effective leaders can channel disruption into positive transformation.This episode invites listeners to rethink disruption—not as reckless upheaval, but as intentional, values-driven leadership in service of innovation, inclusion, and progress—the desire to build something better.✨ Bonus: Stay for the surprise g...
2025-04-1621 min
Women in Influencer MarketingBirth Story Part 2 & GoodbyeIn this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community...
2025-03-0444 minWomen in Influencer MarketingBirth Story Part 1In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys.00:00 Introduction and Welcome
2025-02-2533 min
Too Millennial: Unleashing the Next Generation of LeadersAppreciative Leadership: A New Paradigm for Effective LeadershipJoin Jessy Grossman and Sarah Malone as they explore Appreciative Leadership, a strengths-based approach to leadership and organizational development. Discover how recognizing individual strengths, fostering respectful communication, and building a positive culture can transform teams.
This episode highlights the transformative impact of Appreciative Leadership and the crucial role mindset plays in effective leadership. Perfect for leaders who aim to inspire and connect rather than direct and enforce.
Takeaways:
What is Appreciative Leadership?
Why is Appreciative Leadership important?
What Appreciative Leadership is not
How to get started with...
2024-12-1836 min
Too Millennial: Unleashing the Next Generation of LeadersWomen Ascend: Leadership Trends and Challenges AheadWomen Ascend
In this conversation, host Jessy is joined by Yara and Margaret to understand the multifaceted landscape of women’s leadership. Together, they unpack the unique trends, challenges and opportunities women encounter in the workplace, emphasizing the importance of intersectionality and community support in driving meaningful change.
The conversation sheds light on societal expectations, generational differences, and self-limiting beliefs that often shape women’s leadership journeys. Jessy, Yara & Margaret also discuss low performers, people-pleasing tendencies, and addressing workplace friction to cultivate a more equitable environment for women leaders.
DOWNLOAD THE BROCHURE:
In...
2024-12-0445 min
Too Millennial: Unleashing the Next Generation of LeadersFinding Flow with Dr. Orin Davis
Time Flow, Cash Flow & Team Flow for Optimal Performance?
Join host Jessica Grossman as she sits down with Dr. Orin Davis to explore the nuances of team dynamics, the art of deliberate "team building," and the challenges of fostering true inclusion within teams. Dr. Davis introduces the concept of "team flow" and discusses its pivotal role in achieving peak team performance. Together, Grossman and Davis delve into essential topics like effective team onboarding, purposeful team formation, and the value of returning to first principles. They stress the importance of bridging theory and practice in today’s...
2024-11-1357 min
Too Millennial: Unleashing the Next Generation of LeadersCoaching for Resilience: The Inside and Outside Game of LeadershipIn this insightful conversation, Jessy Grossman and Allie Stark delve into the critical aspects of leadership coaching and the interplay between the inner and outer game of leadership. They discuss how self-awareness, self-regulation, and the process of unlearning are vital for effective leadership development. Additionally, they emphasize the importance of resilience—not just as a personal trait but as a product of supportive systems and environments.
Key Topics Covered:
The Inside and Outside Game of Leadership: Understanding the balance between personal growth and external leadership effectiveness.
The Role of Self-Awareness & Unlearning: How being at...
2024-10-3052 min
Too Millennial: Unleashing the Next Generation of LeadersMillennial Leadership Trends: Parenting, Quiet Vacationing & Workplace Evolution w/ Libby RodneyIn this episode, Jessy Grossman welcomes Libby Rodney, Chief Strategy Officer at The Harris Poll and futurist, to discuss the latest cultural and workplace trends impacting Millennial leaders. They explore topics such as quiet vacationing, the effects of layoffs on employee engagement and innovation, and the vital role of vulnerability in both parenting and leadership. This episode provides actionable strategies and data-driven insights to help you navigate today’s evolving work landscape and prepare you for the current workplace evolution.
Key Topics Discussed:
Vulnerability in parenting and leadership
The U.S. Surgeon General's wa...
2024-10-1649 min
Too Millennial: Unleashing the Next Generation of LeadersMoving from Chaos to Clarity: Using the Power of Manifestation?
The Power of Manifestation? Moving from Chaos to Clarity
In this enlightening conversation, Jessy and Nicole dive deep into the concepts of manifestation and intention setting, exploring how these practices can shape leadership's vision and purpose. At the ~20-minute mark Nicole leads listeners through a guided practice designed to help them experience manifestation and intention setting firsthand, fostering clarity, strength and alignment.
This isn't the episode you think you need as a leader, but it's the episode you never knew you were missing! How? It will ground you amidst the busyness, help you r...
2024-10-0231 min
Too Millennial: Unleashing the Next Generation of LeadersWorkplace Communication: Email Best Practices and Team NormsIn this episode of Too Millennial, host Jessy Grossman interviews communications expert and CEO of Career Civility, Jenna Rogers, to explore the evolving role of email in workplace communication and strategies for mastering it. They dive into the challenges of writing impactful emails, navigating power dynamics, and the lack of formal training in email communication. Jenna shares practical tips on establishing clear communication norms, leveraging technology to improve communication, and how civil communication fosters a collaborative, inclusive work environment. This episode provides actionable insights for leaders and professionals seeking to improve workplace communication and productivity.
Key Topics...
2024-09-1857 min
She's That Founder: Stop Being The Bottleneck and Leader Smarter with AI065 | Building a Community-First Business: Strategy Tips for Female Founders with Jessy GrossmanDo you feel like you're stuck in a cycle of transaction after transaction, struggling to build lasting connections in your business? Or maybe you're unsure how to identify the right opportunities to grow your company into something more aligned with your vision?In today’s episode of My Good Woman, I sit down with Jessy Grossman, founder of Women in Influencer Marketing (WIM), who built a thriving agency from scratch by spotting untapped market opportunities. Jessy shares her journey of shifting from a transactional business model to creating a powerful, community-first organization, and the lessons she learned ab...
2024-09-1046 min
Beyond InfluenceEpisode 16: Jessy GrossmanTune in as we speak with Jessy Grossman, founder of Women in Influencer Marketing (WIIM), podcast host, and digital content leader. In this episode, we discuss how Jessy sold her talent agency and turned her passion project, WIIM, into the thriving community it is today. Jessy’s knack for strategic leadership has led to countless digital opportunities for influencers, providing education, mentorship, and more. She shares things to avoid in the industry, the best way to stay ahead of the curve, and why trust in your community is key. Follow Jess...
2024-08-1350 minWomen in Influencer MarketingWant More Friends?In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and...
2024-08-0720 minWomen in Influencer MarketingThe Business of WIIMIn this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons...
2024-07-2325 min
Too Millennial: Unleashing the Next Generation of LeadersFeeling Special: Belonging, Ego & High Performing TeamsBelonging, Ego & High Performing Teams
In this thought-provoking episode, Jessy Grossman and Ashly Williams discuss the intricate dynamics of ego, competition, and fear in the workplace, shedding light on how these elements perpetuate toxic environments.
Ashly Williams shares poignant anecdotes highlighting the systemic disparities and racism prevalent in many workplaces, emphasizing the urgent need to create a sense of belonging. They stress the importance of cultivating a culture of psychological safety, where everyone's contributions are valued, and authenticity is celebrated.
The episode also addresses the critical role of diversity, equity, inclusion, and belonging...
2024-05-2949 min
Too Millennial: Unleashing the Next Generation of LeadersAchieving Success with Brian GelberLeadership that Unlocks Peak Performance
In this episode, host Jessy Grossman interviews Brian Gelber, a successful trader, visionary leader and Co-Founder of the proprietary trading firm Gelber Group. Gelber emphasizes that to achieve higher performance, one must cultivate self-awareness and prioritize well-being. This episode dives into Brian Gelber's journey, from being a successful trader to leading Gelber Group, and the lessons Gelber learned along the way. Brian Gelber shares personal stories of failure, decision making and resilience, highlighting the importance of learning from setbacks. Gelber also discusses his leadership style and the value of creating a supportive a...
2024-05-1539 min
Too Millennial: Unleashing the Next Generation of LeadersEmbodied LeadershipExploring the Interplay of Mind and Body for Wellbeing
In this conversation, Jessy interviews Nicole Belica, a yoga teacher and mindfulness coach, about the importance of embodiment and its role in leadership. They discuss how embodied leadership allows us to be present in the moment and respond to stressors in a healthy way.
Nicole shares practical tips for cultivating embodied leadership, such as deep breathing and paying attention to physical sensations. They also explore the challenges faced by leaders who are caught between managing expectations from above and supporting their team members. The conversation concludes w...
2024-05-0143 min
The UploadWomen In Influencer Marketing w/ Jessy Grossman. Ep #148[Visit our Sponsor: STREAMYARD]
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The Coffee with Creators podcast is a show that talks all a...
2024-04-2541 min
Too Millennial: Unleashing the Next Generation of LeadersLeading with Empathy & AccountabilityEmbracing Mistakes for Growth
In episode #3 of Too Millennial, Eve & Jessy explore ways to move forward from mistakes, emphasizing the importance of self-care, grace, and self-compassion while striving for excellence.
Jessy starts the episode by delving into the struggle many leaders face: trapped in a whiplash cycle that moves from chaos (too much empathy) to rigidity (too much accountability). To navigate this challenge, she introduces a practical 4-step approach with scripts, helping leaders embody both empathy and accountability simultaneously.
In the interview with Eve, the discussion centers on viewing mistakes as chances for gr...
2024-04-1732 min
Influence Global Podcast - shining a spotlight on influencer marketingCelebrating Women In Influencer Marketing Ft. Jessy GrossmanJessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere profes...
2024-04-0925 min
Too Millennial: Unleashing the Next Generation of LeadersLeading Healthy Organizations that Cultivate a Climate-Conscious World…because we can't solve earth's most pressing issue without a healthy team.
In part 1 of my episode, with Executive Director & Author Eve Turow-Paul, we explore how having healthy people is crucial for organizations to innovatively tackle pressing threats of climate change.
Together, Jessy and Eve explore concepts from Eve’s book, "Hungry" and self-determination theory, relating them to her approach to leadership at Food for Climate League. Eve further elaborates on her transition from a “do the work” role in a startup environment to a leadership position that builds team, culture and processes. She shares strategi...
2024-04-0332 min
Too Millennial: Unleashing the Next Generation of LeadersAm I Too Millennial?In the inaugural episode of 'Too Millennial,' Jessy embarks on a quest to uncover the truth: is she still considered “Too Millennial”?
As Millennials step into their prime years of adulthood, it's high time for a reassessment. They’re no longer the fresh-faced rookies demanding a seat at the table; instead, they’re at the table, grappling with the newest crop of Gen Z.
Join Jessy as she debunks stereotypes like ‘trophy kids’, shedding light on the current researched traits, like digital nativism. But more so Jessy seeks to understand, in what ways have the traits o...
2024-04-0329 minToo Millennial: Unleashing the Next Generation of LeadersTrailer: Leadership Unleashed for the Next GenerationAfter countless sessions of leadership coaching and team consulting, Jessy knows that leadership needs to be reimagined. Fueled by frustration with outdated work norms and witnessing clients on the edge of burnout, she's left with a burning desire for a better way of working. And so, this podcast is on a mission – a mission to explore what leadership looks like as Millennials, the "snowflake, self-centered generation", grow up and step into prominent positions of influence.
In each episode, Jessy interviews a diverse range of guests, from seasoned executives to rising stars, who share their leadership stories and st...
2024-04-0100 min
My Tog Blog About Awesome Content CreationBuilding a Business Foundation for Your Content Creation, with Jessy GrossmanWhat's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach. Thanks to Riverside.fm for sponsoring this episode. It's an excellent tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.)In this episode, we'll talk with Jessy Grossman, an experienced entrepreneur who created on...
2024-03-1439 minWomen in Influencer MarketingWhen Life is Life-ingIn this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasizing the importance of being real. Tune in to hear Jessy's heartfelt reflections on the complexities of life and the importance of women supporting each other in the influencer marketing industry.
Timestamps
[00:01:21] Life's Complicated Last Few...
2024-03-0529 min
Women of Influence by SheSpeaksBuilding a Community: Women in Influencer Marketing with Jessy GrossmanOn today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.Highlights: 00:00 Jessy's impact in women's influencer marketing.09:40 Social media democratizes content creation and influence.12:54 A strong role model; How Jessy's mom helped s...
2024-01-0922 minWomen in Influencer MarketingThe College Club for the Creator EconomyIn this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach.
Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more.
They give creation-focused students insight into the growing entertainment and social media worlds and the world...
2023-11-2151 min
The Art of SwayWork-Life Balance and Fair Pay: Lessons from Jessy Grossman of WIIMHow can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women in Influencer Marketing); a community committed to empowering women in the influencer marketing industry. Jessy is a vocal proponent for salary transparency, and she joins host Danielle Wiley to explore how this effort enables decision-makers to negotiate better deals in influencer partnerships. In addition to covering Danielle's experiences in achieving work-life balance as a business owner, the conversation dives into Jessy's dedicated efforts through WIIM to uplift women in both business...
2023-11-0642 min
Winfluence - The Influence Marketing PodcastInfluencer and Creator Talent Management is Outdated and Needs a Face LiftWe’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add another perspective to the creative process, contribute ideas to shape partnerships into something more than they would be otherwise and are valuable to the brands and agencies in the equation as well.But allow me a moment to be rather frank. Those are exceptions to the rule. Most talent managers are in it for one thing: maximizing the take so they maximize their co...
2023-10-1049 min
The Influence Factor by The Influencer Marketing FactoryHow to Foster Unprecedented Community Engagement w/ Jessy GrossmanIn this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing.
During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more.
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Show Notes:
(00:59) - Who is Jessy?
(03:47) - Networking tips
(06:39) - Fostering community engagement
(10:04) - Identity element
(12:01) - Challenges...
2023-09-2733 min
Let's Talk MarketingThe Future of Influencer Marketing with Jessy Grossman, Founder of Women in Influencer MarketingThis week, host Katya Allison is joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM), former podcast host and CEO of consulting and coaching firm Tribe Monday. Jessy discusses:- Why she created WIIM.- How to be successful in influencer marketing.- The importance of tapping your team’s skills.- Why influencer marketing needs not only creatives but people who understand data.- How accomplishing a marketing strategy is a journey marked by testing and learning. ...
2023-09-1238 min
IMpulse - The Influencer Marketing PodcastExploring the Latest Trends in Influencer Marketing: Insights from Jessy GrossmanWelcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers. This conversation provides valuable insights into the world of influencer marketing and the industry's evolving landscape.
2023-09-0537 minWomen in Influencer MarketingHow to Produce a Successful Live Event
Today we’re speaking with Jessy Grossman of WIIM.
In this episode of the WIIM Podcast, Jessy Grossman discusses steps on how to host a successful live event. She reflects on her early days of trying to do everything herself and emphasizes the need to delegate tasks to others. Jessy shares her personal experience of organizing events and how she eventually realized the importance of seeking assistance. Tune in to learn more about the benefits of getting help and how it can contribute to the success of your events and businesses.
Timestamps:
...
2023-08-2218 minWomen in Influencer MarketingLive from NYCToday we’re speaking with Jessy Grossman of WIIM, Taylar Barrington-Booker of Agency Cliquish, Ayomi Samaraweera of Canopy, and Christie Childers of Best Day Ever
After spending 3.5 years working in the Creator Economy, first at TikTok as the Global Head of Internal Communications and then at Jellysmack as Chief of Staff to the President, Ayomi is now a full-time startup founder building Canopy – an anonymous-but-verified platform for creators to crowdsource information and spill the tea in a safe space. As a TikTok Creator herself she has experienced the lack of transparency in the Creator Econ...
2023-08-1552 minWomen in Influencer MarketingMy Journey to Motherhood
Today we’re speaking with Jessy Grossman of WIIM.
In this episode, let’s talk about the challenges of being open and transparent both in my personal life and on the podcast. Tune in to hear this honest, candid, and heartfelt journey as I share my experience of becoming a stepmother and navigating a divorce during COVID, my upbringing, and how it has influenced my approach to parenthood.
TIMESTAMPS:
[04:24] Stepmotherhood can be challenging yet rewarding.
[09:57] Stepparenthood is a challenging role.
[19:29] Age and fertility challe...
2023-08-0833 min
Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy GrossmanNetworking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities!
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Connect with Jessy & Women In Influencer Marketing: Website | Instagram @iamwiim | Instagram @jessygrossman | LinkedIn
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2023-06-2833 min
Women in Influencer MarketingAre Conferences Worth It?Today is a solo episode with Jessy Grossman, Founder of WIIM!
Links that were mentioned during today's episode:
A 2023 List of Conferences: http://www.iamwiim.com/conferences
Hope to see you at the NYC Experience: http://www.iamwiim.com/event/nyc-experience
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
2023-01-1827 min
Women Of Video159: Women in Influencer Marketing with Jessy GrossmanJessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with i...
2022-12-1441 minWomen in Influencer MarketingPitch Perfectly with Jessy Grossman of WIIM (@jessygrossman)Today we’re speaking with Jessy Grossman of WIIM.
Connect with her:
Instagram (Personal)
Want to join WIIM's Membership? Join here!
Don't forget to follow us on Instagram
2022-09-2718 minWomen in Influencer MarketingWhere you are is where you'll always be with Courtney Rice of CleoToday we’re speaking with Courtney Rice of Cleo.
Connect with her:
https://www.linkedin.com/in/courtney-rice-987339113/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
[00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women in influencer marketing is a first of its kind exclusive networking group made up of inspirational women. This podcast is where we explore influencer marketing and get real about women in business. Find us wherever you download podcasts and of course you can always find us at...
2022-09-1345 minWomen in Influencer Marketing5 Things I’ve Learned As A Business OwnerIn today's quick solo episode, WIIM's founder Jessy Grossman lists out the five things she learned as a business owner.
Want to join WIIM's Collective?
http://www.iamwiim.com/join
Follow us on Instagram:
http://www.instagram.com/iamwiim
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2022-07-1917 min
Ai Nerd - AI WITH ATTITUDETop 3 Things Women Should Know To Be Successful In Influencer Marketing | Jessy Grossman | AI NerdIn case you didn't know, Influencer marketing has become the new way to reach your customers. It's not enough that you have an amazing product, now people are more interested in who they're buying from than what they're buying! We invited Jessy Grossman to share the Top 3 secrets women should know to be successful in Influencer Marketing!
Follow her at:
LinkedIn: https://www.linkedin.com/in/jessygrossman/
Instagram: https://www.instagram.com/jessygrossman/
Website: http://www.jessygrossman.com/
Twitter: https://twitter.com/jessygrossman
While you're at it, follo...
2022-04-2711 min
Women in Influencer MarketingWhat's Going on With WIIMToday is a fun solo episode from WIIM's founder Jessy Grossman for a little behind the scenes of running a successful membership organization.
JOIN WIIM: https://www.iamwiim.com/join
Follow us on Instagram: http://www.instagram.com/iamwiim
2022-04-1929 min
Women in Influencer MarketingIs Your Email Address For Sale?There was an interesting thread recently in our private Facebook group about people selling brand and agency emails to influencers. Did you know that if you search #brandemails on TikTok you’ll find a slew of viral videos that give away brand email addresses? You can find videos on YouTube about how to be an internet sleuth and track down the right contact. There are blog posts that suggest using tools like Hunter.io to find direct email addresses. Tune in to learn more about this story.Leave your thoughts on this story on our LinkedIn Ne...
2022-01-2507 min
Creator Upload80 Orgs think YouTube is spreading lies, Instagram's going MySpace, and we interview Jessy Grossman from Women in Influencer MarketingJessy Grossman from Women in Influencer Marketing joins the podcast, Instagram is going to allow grid customization, Youtube is being called out as a spreader of misinformation what are they doing about it? Josh talks world of women and FB dating is done! Creator Upload Socials:
YOUTUBE
INSTAGRAM
TIKTOK
2022-01-1439 min
Women in Influencer MarketingThe Resumes I've Thrown Away: A Story of Prejudice and Personal BrandingThis week’s episode is about my personal branding story, some prejudice I admit to plus stick around if you’ve ever asked yourself “should I hire a content creator to be an influencer marketer?”To read the article and to share your comments on these topics, check out our LinkedIn Newsletter: https://www.linkedin.com/pulse/resumes-i-threw-away-jessy-grossmanWant to join WIIM's Collective?http://www.iamwiim.com/joinIt's the last week to use code podcast2021 for 10% off a VIP Membership for the first year or your first month of a Basic MembershipJoi...
2021-12-2808 min
Women in Influencer MarketingAn Unexpected Phone CallToday I'm publishing a very raw episode minutes after ending a very unexpected phone call. The last couple of years have been a wild ride both professionally and personally and I open up about it a bit in today's episode. I appreciate all of your continued support of this podcast and our organization and hope you take something meaningful from this episode. If nothing else, please be kinder to those around you. Your actions can have a huge impact on people. To read the article on a December no one expected, check out our LinkedIn Newsletter: https://www...
2021-12-2117 min
Creators with Influence PodcastS1, EP8: Creators with Influence Podcast Celebrates Women's Entrepreneurship DayCreators with Influence Podcast celebrates Women's Entrepreneurship Day. Tune in to a conversation on best-supporting women in influencer marketing and ways to level the playing field. Innovation happens when you authentically incorporate diverse perspectives in all aspects of an organization's leadership, culture, products, and services. In Episode 8, co-host Qianna Smith Bruneteau is joined by Lofanitani, Digital Creator, Activist, and AIC Career Creator Club Member; Jeanette Okwu, Founder of Beyondinfluence and AIC Member Advisor; and Jessy Grossman, Founder of WIIM: Women In Influencer Marketing. Creators with Influence celebrates a new generation of digital-first solopreneurs who are purpose-driven, inclusive, and multifaceted...
2021-11-2035 min
Digital Marketing Masters Podcast209 - Women In Influencer MarketingJessy Grossman walks us through her supporting and inclusive community of female influencers and how they can help each other, work with brands, get cast for marketing spots, share and search jobs, and get access to resources and mentorship.
Jessy is a long-time entrepreneur in the digital media space. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest-growing talent agencies in the country.
Women In Influencer Marketing: https://www.iamwiim.com
Jessy: https://www.instagram.com/iamwiim
Digital Marketing Masters: https...
2021-11-1028 min
8-Second Branding PodcastHow 2021 Influencer Marketing has Evolved for Brands and WomenLearn How Influencer Marketing has Evolved for Brands and Women in 2021 by listening to this timely 8-Second Branding Podcast interview with Jessy Grossman (CEO of Tribe Monday and Founder /President of WIIM) and your Host and Goody PR Founder Liz H Kelly. Based on being an Influencer Talent Agent and Influencer Marketing Consultant, Jessy explains how brands should get started with a campaign, the difference between working with a celebrity with a TV show versus an influencer in a niche audience with a lot of followers on social media, and why she built WIIM (Women In Influencer Marketing) to create...
2021-09-1600 min
Winfluence - The Influence Marketing PodcastThe Power of Women in Influencer MarketingPeople don’t solve problems in a vacuum. At least most people don’t. Problems are usually solved when two or more people get together and collaborate on ideas. That’s the nugget of truth behind the concept of networking. You get together with others to share ideas, but also challenges, tapping into the crowd for resources, solutions and suggestions.Jessy Grossman knows the power of networking. She comes from the talent agent world where who you know is probably as important as anything. As she migrated into the actors and actresses becoming more online content creators and in...
2021-05-0533 min
Hashtag InfluencerWomen in Influencer MarketingJessy Grossman is a long time entrepreneur in the entertainment and digital media space who was awarded a spot in the “Influencer Top 50” by Talking Influence in 2020. In less than two years she created one of the fastest growing new talent agencies in the country. Amidst unprecedented growth, the agency was sold in early 2020 and she pivoted to focus on her long-time passion project: Women in Influencer Marketing. WIIM is a non-profit networking organization that was founded in 2017 and provides numerous resources to its members. Due to popular demand, WIIM recently launched a membership collective that offers even more reso...
2021-03-1831 min
The School of Influence Podcast with Amanda Russell11: Founder of 'Women in Influencer Marketing' (WIIM) Gives Her Thoughts on Influencer MarketingJessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators.
Women In Influencer Marketing: https://iamwiim.com/
Jessy Grossman on LinkedIn: https://www.linkedin.com/in/jessygrossman/
Amanda Russell: https://amandarussell.co
Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-03-1724 min
Women in Influencer Marketing#83 Automate Your LifeDM @iamwiim the word "AUTOMATE" by 3/22/21 and win a free automation consult!Is your business using a slew of tools that work independently from each other? Maybe you're using Google Suite, Slack, a CRM, email, every social media platform and a dozen other systems but they're disjointed and cause more organizational problems than they solve. In this episode, WIM's founder Jessy Grossman walks you through simple and complex ways to automate your business. Never forget a deadline, a client birthday, or an invoice. It's time to organize your business and to do it at scale.MailerLite...
2021-03-1639 min
Women in Influencer Marketing#74 Let's Talk About ClubhouseToday our host Jessy Grossman is chatting all things Clubhouse.Find WIIM online:www.iamwiim.comJoin our community:www.iamwiim.com/become-a-memberJoin our Industry Only Private Facebook Group:www.facebook.com/groups/wiimindustryJoin our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on Instagram:www.instagram.com/iamwiim
2021-01-1221 min
The Leadership LockerHow to Grow as an Influencer with Jessy Grossman“I personally haven’t been someone who waits for people to come to me. That’s gotten me very little in life. But by pursuing things that I want, very intentionally and mindfully, that’s the way to get them.” – Jessy GrossmanOn this episode of The Leadership Locker, Founder and President of WIIM: Women In Influencer Marketing, Jessy Grossman discusses growing as an influencer. Listen as Jessy and Rich talk about breaking into social media, storytelling, and understanding your audience.Jessy is an entertainment and media professional with over a decade of entertainment experience and a sharp...
2020-10-1550 min
Women in Influencer Marketing#35 Beca Alexander (@becaalexander), 'Talent Management'Today we’re speaking with Beca Alexander, President of Socialyte.You can find Beca on social at:www.instagram.com/becaalexanderhttps://www.instagram.com/socialyte/You can find Jessy Grossman on social at:www.instagram.com/socialmediaagenthttps://www.linkedin.com/in/jessygrossman/Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim
2020-03-131h 29
Practice to Profit: Simple Business Growth Strategies for Sustainable SuccessBenefits of Influencer MarketingWe're breaking down the benefits of influencer marketing from the perspective of a brand and an influencer who are actually on the same page about the value of influencer marketing.Jessy Grossman is the CEO and founder of Boldstreak, a social media and talent management company based in New York City. They are well known for representing some of the top parenting influencers, for their diversity, and for representing thought-leaders. She is also the host of the WIIM Radio podcast. Links:jennymelrose.com/benefits-of-influencer-marketingClick to view: sh...
2019-10-2140 min
Art Beat - WUCF2/2/09 - Saviors at KCACTFThe Region 4 Kennedy Center American College Theatre Festival gets underway this week and for the first time, a student-written and student-directed play has been accepted. Saviours: A Modern Day Parable was written by Christopher Metz and Kyle Adkins and is directed and produced by Jessy Grossman. Today's Arts Calendar Events - Night & Day: the Songs of Cole Porter; UCF Student Jazz Ensembles; and a Tribute to Benny Goodman. For others, see Red Chair Project.com
2009-02-0200 min