Shows
Good Neighbor Podcast LiveEP #7: Jillian Home Team with Jillian Von OhlenWhat makes Jillian Home Team a Good Neighbor ...Jillian Von Ohlen is the Leader and Head Listing Agent for the Jillian Von Ohlen Home Selling Team. She is a Broker Associate, author of a real estate book and manual for Realtors, trainer, mentor, and coach to agents across North America. Once you choose to work with her and her team, you become a part of the family. Her team is compiled of members with utmost passion, integrity, compassion, and love to serve and support their clients.To learn more about Jillian Home...
2023-04-0714 min
Email List Profit SecretsGet Onto More Podcasts Without Cringey Copy-Paste Pitches | Jillian BowenAlright, you may know this about me.I froth personalised copy. Especially pitches.It’s how I’ve gotten onto dozens of podcasts and landed several gigs via cold email.And that’s why I wanted to bring on Jillian Bowen onto the podcast today.She’s the host of the content fix podcast and she knows how to get onto podcasts.And like me, she loves using the personalised cold email approach.In fact, some of the tactics she shared on today’s show I now use.
2021-10-1436 min
The Content FixWhat to expect from Instagram in 2021When it comes to understanding what to expect from Instagram in 2021, the truth is, they probably don’t even know. Because Instagram has definitely switched from innovator to follower in recent years. But with the confidence of an It Girl who knows that is she gets snapped wearing her last feature and stacked up in a side by side with the original, if anyone asks who wore it better, well Instagram is likely to get the nod. But in a year where the world felt like it was standing still, technology went from strength to st...
2021-03-1618 min
The Content FixGetting the finances right so you can grow from a side hustle to a business with Parker StevensonIf you want to evolve from a side hustle to a business you need to know what’s going on with your money and how to best utilize your cash flow. In this episode, Parker Stevenson from Evolved Finance explains why a profitable business generally doesn’t happen by accident and that when you keep it simple and get the right help, you can build a profitable and sustainable success story.
2021-03-0933 min
The Content Fix5 steps for developing a video strategy as part of your content marketingVideo is widely considered to be the number one way to connect with your audience and even if it’s not your favourite content format, it’s hard to avoid if you want to make sure you’re getting the best return on your content marketing efforts. But in the rush to get our message out via video, it’s easy to skip the critical step of developing a video strategy. In this episode, I’m sharing the five steps you can take to establish a solid, strategic foundation for producing video as part of your content marketing...
2021-03-0216 min
The Content FixIt's time to start creating YouTube ShortsIf you’re short on time but big on getting results with your content, here’s how to start creating YouTube Shorts. And it’s well worth the effort! A YouTube Short is basically like TikTok or Instagram Reels on YouTube. Short, vertical videos, largely captured on mobile devices that are 60 seconds or less. Currently only users in India have access to the beta Shorts camera and are able to create short vertical videos right on their YouTube app. This means they get editing tools to do things like string multiple video clips together, use speed...
2021-02-2320 min
The Content FixWhy you need a Plan B plus when and how should develop oneIf you don’t think you need a Plan B, this isn’t the episode for you. But if you’re open to it, read on. Because spoiler alert, no amount of positive thinking, manifestation and avoiding self-limiting beliefs is going to change the fact that big or small, sometimes things go wrong. Having a Plan B was a big deal for me last weekend. So I wanted to share what happened and when and how I develop one so you can as well.
2021-02-1618 min
The Content FixWhat is comparison syndrome and how to stop it from holding you back personally and professionallyComparison syndrome is basically when you compare yourself with others and make a judgement on where you rank against them. It came happen personally. It can happen professionally. And it is probably happening more often than you are even consciously aware of. In this episode find out more about what it is, and how you to stop comparing yourself to the point of paralysis.
2021-02-0917 min
The Content FixAre you doing too much on social media? That’s a social media dilemma I have a solution for!It’s easy to do too much on social media. There’s always a new platform or a new content feature that everybody is spruiking as where you need to be or what you need to do to get the best results. But here’s the deal – you don’t have to be everywhere all the time. I've got the facts, the cold hard data to back that up. And some tips to help you know where to focus your time.
2021-02-0217 min
The Content FixHow to be a better speaker with Bosco AnthonyHave you ever wondered if you could become a better speaker? Many people think great speakers are born, but the truth is you can learn to be a better speaker. In this episode, TEDx speaker Bosco Anthony joins me to talk about his journey to being a great speaker and shares some actionable insights you can try yourself. Tips for being a better speaker in this episode: Bosco and I share our early speaking experiences and what shaped our future improvement Nature or nurture – is this something you’re born with or can you beco...
2021-01-2618 min
The Content FixFive questions to ask before hiring a Facebook Ads Agency or Consultant with Carolyn LoweIf you want to hire an agency or consultant to manage your Facebook Ads, ask them these questions first. In this episode, Carolyn Rowe from ROI Swift reveals the best questions you can ask to reveal the right agency for your business – and to make sure you’re not going to regret your decision in the future.
2021-01-1928 min
The Content FixDon’t try to be everything to everyone with your content marketing, with Justin BrownYou’ve heard it from me before, but I’m going to say it again. Without a strategy, content marketing is just an expensive hobby. In today’s episode I’m tackling that topic with Justin Brown from Motion Agency, including: Why you shouldn’t be afraid to get really specific about your audience. Why niching down can actually present you with more opportunities People know why they should be working with you The three stage approach to niching down Offer, audience Why what you enjoy doing is just as important as the data when it comes to m...
2021-01-1219 min
The Content FixHow to find opportunities with these four strategies for boosting creativity and innovationIn 2021, I've decided to focus more on creating opportunities by opening up my thinking to discover new ideas that embrace creativity and innovation. To achieve this, I'm rotating four strategy sessions - challenge, observe, network and experiment and I'm breaking it all down into a step by step process here.
2021-01-0515 min
The Content FixThe truth about escaping the corporate cubicle and starting your own business with Heather Frechette-CrowleyWant to know the secret to escaping the corporate cubicle? You've just got to do it. But this is what you need to know to prepare because I’m talking all about the truth, the whole truth about what it’s really like to start your own business with Heather Frechette-Crowley.
2020-12-2946 min
The Content FixMy digital marketing predictions scorecard one year onIn today’s episode I’m taking a step back in time to revisit my digital marketing predictions for 2020 and sharing my scorecard on what I got right and of course what I got wrong. At this time of year, and I’m no exception, everyone starts talking about trends. But in this episode, I’m going to go with few dare to, particularly after a year where no one could’ve prediction the many challenges that were going to be thrown at us, individually, in business, and on a massive global scale. Because it...
2020-12-2218 min
The Content FixThere is a better way to make connections on LinkedIn with Justin BrownAre you trying to make connections on LinkedIn? It’s a fantastic platform for connecting with potential customers, but this is why so many people get it wrong and how you can do it better. Find out why people are sending you those spammy sales pitches and the three great tactics you can use to get past no and create great connections.
2020-12-1514 min
The Content Fix5 visual content trends for 2021 and how to use themWhen was the last time you made a decision about whether to read more, listen more or watch more by sniffing? And in the year of social distancing, there’s a fair chance you’re not doing it by touching either. We consume with our eyes. So it makes sense that visuals stop the scroll, grab attention and make you stand out. If you want to make a strong first impression with your marketing in 2021, get inspired by these five visual content trends.
2020-12-0821 min
The Content FixWhat it’s like to be a TedX speaker with Bosco AnthonyHave you ever thought about being a TEDx speaker? For most of us, it's either a bucket list item or the idea leaves you in a cold sweat. Even if taking to the stage isn't your thing, Bosco Anthony's journey to the TEDx stage in Stanley Park Vancouver will inspire you to think about how to set your goals high and the importance of resilience when you reach for your dreams.
2020-12-0128 min
The Content Fix5 social media trends for 2021 to start planning for in your strategyIt’s that time of year again, when start talking about the social media trends for 2021 you need to start planning for in your strategy. But if you think I’m talking TikTok or Reels, think again. We’re going deeper into what gets audience attention, what keeps them talking with you and what gets them shouting your praises to their own communities.
2020-11-2416 min
The Content FixGrowing your business through paid social media with Carolyn LoweGrowing your business with paid social media can be the difference between scaling fast and sluggish sales. In this episode, Carolyn Rowe from ROI Swift lifts the lid on what you need to know to start paid promotion and how to make it an effective return on investment.
2020-11-1728 min
The Content FixPaid Media: Why you don’t always get what you paid for with marketing dollars and how to make sure you doPaid media – when you use ads, influencers or even affiliates to get the word out there about your product or brand. It’s a great way to speed up your results, but make sure you are doing it right to get the return on investment you deserve. In this episode I'll explain exactly what paid media is and why it is not as simple as handing over your credit card. And I'll share with you the key areas to focus on and how to start building your paid media strategy. Paid media focus area...
2020-11-1020 min
The Content FixEarned Media: What it is, how to get it and why it’s so valuableEarned media – the content you haven’t paid for or published yourself – is one of the most valuable pieces of the marketing pie. Here’s how to get your own slice of the action. In this episode I'll explain exactly what earned media is and why it is often overlooked in terms of importance. And I'll share with you the key areas to focus on and how to start building your earned media strategy.
2020-11-0324 min
The Content FixWhy owned media is still important and yes, you do still need a websiteDo you think owned media is still important? Your website, content, even your Facebook page. The answer might, but shouldn’t, surprise you. In this episode, I'm exploring what owned media is and breaking down the key focus areas with actions to optimize them.
2020-10-2723 min
The Content FixThe three Rs of content that convertsDo you know what it takes to create content that converts? To get yourself the best chance of delivering on the goals you set for your content marketing, make sure you tick the box for each of the three Rs. No need for suspense here – they are relevance, reach and response. In this episode, I’m digging into what goes into each of the Rs and what actions you can take to optimize them.
2020-10-2017 min
The Content Fix10 habits of highly successful content marketersHave you ever wondered what it is that highly successful content marketers do differently? 2020 has been a year like no other so far for content marketing. As if the challenges of organic reach and increasing competition for eyeballs wasn’t enough, you may have noticed that global pandemic has been messing with more than just our ability to get out and see our loved ones safely. But according to the 11th Annual B2B content marketing benchmarks, budgets and trends report even with all the challenges being thrown at us, over the last 12 months, 31% of co...
2020-10-1316 min
The Content Fix10 Instagram mistakes brands are still making in 2020 and how to avoid themAfter ten years in our lives, people are still making fundamental errors when it comes to their Instagram strategy. Not everyone makes every mistake. But a lot of people are making, one, two or even more of these mistakes. So I picked the top ten that I see the most of for this episode. And along with the mistakes, I’ve got some quick fixes to get you back on track if you need it.
2020-10-0615 min
The Content FixAre you a social media saint or sinner?Do you know the rules for using social media? Your tactics may change but these fundamentals are timeless.
2020-09-2915 min
The Content FixHow to use Instagram Reels and three types of content you can create (even if you are in a non-visual niche)When is the right time to get started with Instagram Reels? Right now! Organic reach is at it’s highest so here’s how to get started. Okay it’s only fair to start this episode off with some honest declarations. So far I’m just not that into Instagram Reels. If you’ve been following along for a while, you’d already I’m really not that into Tik Tok. So what’s the deal here? Am I being a hypocrite? Am I selling out? Well I’m going to answer those questions at the end of this ep...
2020-09-2218 min
The Content FixThe rise of authentic influencer marketingIf the word influencer makes you cringe, it’s time to rewrite the script with authentic influencer marketing. It’s emerging as the secret organic tactic to combat the pay to play culture of big business social media. In this episode, Neal Schaffer explains what it's all about. You don’t even have to be a Chief Fractional CMO to make it work, although Neal is, and don’t worry – I’m getting an explanation from him on what that’s all about. Turns out I’m one too. In this episode, I challenge Neal to get me past m...
2020-09-1543 min
The Content FixIt’s not you it’s your offer – how to find the right offer for you, your business and your audienceDo you know how to find the right offer for your business. It needs to work for you, your business and your customer. Here’s the process.
2020-09-0824 min
The Content FixCelebrating two years as a corporate cubicle survivor (and my escape plan for you to swipe)If I wasn’t a corporate cubicle survivor, I’d be stuck in the same rut dealing with someone else expecting me to embrace their 1980s tactics. Two years after getting back into my own business, I’m taking a look at what worked (and what didn’t) during the transition and sharing my ‘escape plan’ for you to swipe.
2020-09-0121 min
The Content Fix10 common print on demand mistakes and how to avoid themLast week I dug into the topic of creating physical products to supplement a digital product business. You can catch up on that episode if you missed it at jillianbowen.com/67 but today I’m going to dive a little further into print on demand on POD and talk about the common mistakes that occur when people get started with print on demand and how to avoid them when choosing print on demand suppliers for your products.
2020-08-2516 min
The Content FixHow to sell physical products in your digital product business with low to zero start-up costsIf you sell physical products you can use Facebook shops and even digital product businesses can add to their inventory for low to no investment.
2020-08-1815 min
The Content FixGetting to the heart of storytelling with Bosco AnthonyRight at the heart of storytelling you’ll find the secret to building a know, like and trust factor with your audience. Bosco Anthony is an international and Tedx Speaker, Digital Storyteller and Strategist who knows a thing or two about telling a good tale. He joins me on this episode to explore the power of story, including practical tips on how to become a better storyteller.
2020-08-1159 min
The Content FixWhy you should focus on your wants and needs before you chase your dreamsEvery time I open Facebook or look in my email inbox, somebody is telling me how to achieve my dreams. I used to think that was the whole point. Have big dreams. Chase after them. Pick yourself up if you fail, brush yourself off and start again. But the more I see all these people making empty promises about how they are going to help me achieve my dreams, the more it got me thinking about why I haven’t achieved all of my dreams yet. And I realised because my unfulfilled wants and needs ar...
2020-08-0416 min
The Content FixUsing threshold productivity to get stuff doneI developed threshold productivity to take the stress out of juggling multiple commitments as a solo business owner. It's not about getting more done - although that has been a happy side effect of the system. The focus is finding your threshold based on prioritising what needs to be done first. The outcome for me is less stress, less waking up in the middle of the night worried about deadlines, and a more balanced workload. In this episode, I'm outlining exactly how it works.
2020-07-2825 min
The Content Fix5 examples of frequently misused words and simple tricks to get them rightMisused words can drive you crazy. But these really simple tricks will help you get the word right and speed up the editing process.
2020-07-2112 min
The Content FixHow to improve your Facebook engagementDo you want to improve your Facebook engagement? You’re not alone. That pesky algorithm is making it pretty hard these days to even be seen, let alone get the conversation flowing. In this episode, I’m sharing seven tactics you can use to improve your Facebook engagement even if your page or group has become a bit of a wasteland.
2020-07-1428 min
The Content FixIs it time up for TikTok? All the new features from the other social networks you can use insteadHere are some of the new features the big social media platforms are introducing to slow down the growth of TikTok, including: Why I'm not switching to the New Facebook just Why livestreaming on Facebook just got much more engaging The new custom audience option for anyone with a Facebook or Instagram shop How to save time engaging with your audience if you are a YouTube Creator The new Instagram feature users in Brazil have been using that TikTok users will love Why the way people view Instagram Stories may change dramatically if a feature in testing makes...
2020-07-0720 min
The Content FixHow to create an endless supply of questions to keep your social media audience engagedKeeping your social media audience engaged is increasingly challenging in line with the growing level of noise online. One way to get the conversation started and continuing is to ask questions that intrigue and excite your followers. In this episode, I'm sharing five basic question starters that, with a bit of imagination and research, can generate an endless supply of engagement starters.
2020-06-3019 min
The Content FixCounting down the most challenging podcast episodes (and why) from my first year of The Content FixWhen you’re creating challenging podcast episodes, you rarely push on because you think they will ultimately become your most fulfilling. But a funny thing happens with hindsight. As you look back on the moments that could have derailed the journey, you realise just how much you gained in those difficult episodes. And sometimes it takes a reminder from someone who listens to nudge you towards that conclusion. In the latest episode, I’m answering a question shared by Sixteen Ramos, who asked me what the most challenging yet ultimately fulfilling episode was of The Content Fix to d...
2020-06-2327 min
The Content FixOne year in and I’m sharing whether it was worth starting a podcast Have you ever wondered if it is worth starting a podcast? On the one year anniversary of my first 'solo' podcasting journey, I've got a few answers for you. One year of podcasting. 58 episodes. 20 hours of content. Over 400 hours production, from concept through promotion of each episode. Starting a podcast was a natural next step for me. I’d worked on one before. I had plenty to say, and plenty of people I wanted to interview. But doing it on my own was a clear case of biting off more than I could che...
2020-06-1614 min
The Content FixHow to buy an online business if you don’t want to start one yourself with Jaryd KrauseFreedom is one of the biggest appeals when it comes to starting an online business. But if the set up time and costs aren’t for you, here’s how to buy an existing one instead. Jaryd Krause is the host of the podcast Buying Online Businesses and in this episode, he shares his years of experience by answering the important questions like why you would buy an online business, what sort of businesses you can buy, how much it costs, where to go and the important processes you need to know to avoid expensive mistakes. Bu...
2020-06-0923 min
The Content FixFour more reasons why your website isn’t converting and how to get people to stay and take actionThere may be more than one episode worth of reasons why your website isn’t converting, but fixing the problems is not as difficult as you imagine. In this episode, I’m sharing four more reasons why your bounce rate is so high, and instead of letting those problems fester, I've also got the simple, practical steps you can take to repair the damage and stop it from happening again in the future. And don’t forget to check out the last episode, for the three main reasons why people leave your website.
2020-06-0231 min
The Content FixThe three main reasons why people leave your website (and how to fix them)You put a lot of effort into getting them there only to have people leave your website without converting. If you’re having trouble getting visitors to stay, you might be making one of these (easy to fix) mistakes. I've come up with a manageable, maintainable list of things you can do to get people staying on your website and even more importantly, wanting more. In this episode, learn how to stop people leaving your website: Why first impressions count Three questions you can ask to get really clear on what you offer Why so...
2020-05-2627 min
The Content FixHow to create deeper more powerful personal connections (and why it’s smart business) with Todd PalmerHere’s the deal – business is personal. When you do business you’re dealing with people. Employees, suppliers, customers, clients. They are all… yes, people! In today’s episode I’m catching up again with executive coach Todd Palmer about how to create deeper more personal connections and why this is one of the smartest things you can do to grow your business.
2020-05-1919 min
The Content FixHow to use a podcast as part of your content strategy and what to do if you don’t have one with Kelly GloverIs a podcast the missing piece in your content marketing strategy? There’s plenty of information out there about HOW to start a podcast, but what about how to promote your new podcast. In this episode, find out how to incorporate a podcast into your content strategy and get it fully aligned with your business. Kelly Glover from The Talent Squad joins me to break down everything you need to know to get strategic with your podcast so each episode works as hard as you did creating it.
2020-05-1241 min
The Content FixThe new Instagram desktop feature that is improving both my engagement and productivityIn this episode I’m trying to contain my excitement about the fact that Instagram has finally introduced more features that allow me to speed through my daily checklist front the comfort of my desktop computer. And I’ve got a secret little reveal at the end of this episode about one other thing you can do on the desktop Instagram that you can’t do on mobile that not many people know about.
2020-05-0516 min
The Content FixThe big questions about marketing in a crisis answered (including how to prioritize your budget) with Maresa FriedmanAre you wondering how to be marketing in a crisis? Marketing expert Maresa Friedman steps up to answers the tough questions. And that includes how to prioritize your budget and why understanding consumer intent is more important than ever.
2020-04-2824 min
The Content FixFive reasons why you should start a podcastDoes the world need another podcast? If you’re passionate about your topic and it interests the audience for your brand or business, then the answer is yes. Here are my top five reasons why you should start a podcast and why it helps build authority and find new leads for products and services. You can check out my five reason why you shouldn't start a podcast in the show notes at jillianbowen.com/50 and watch my free podcast training and download the podcast essentials freebie.
2020-04-2115 min
The Content FixGetting unstuck and growing as a leader from the inside out with Todd PalmerDo you feel like you’re not growing as a leader? In this episode, executive coach Todd Palmer explains how to get unstuck and move forward by dealing with imposter syndrome and learning how to lean into uncomfortable business situations.
2020-04-1426 min
The Content FixThe three letter word to avoid if you want to keep innovative thinking flowingWhat if the difference between getting stuck behind mental roadblocks and thinking creatively could be solved by deleting one, little three-letter word? Here's how it's possible.
2020-04-0712 min
The Content FixHow to get clear on your personal goal so it anchors you and your business during uncertain timesIn this episode I’m taking you back to my focus foundation. The place where I secure my mindset so I can start, develop and continue on my path. And that starts with a personal goal. A strong personal goal is more about the emotional why or emotional payoff that comes from taking action rather than the action itself. Like freedom, happiness or pride. There’s a strong correlation between self-motivation, personal goals and achievement. So this is much more than just personal. Find out how to set a personal goal aligned with your professional goal...
2020-03-3129 min
The Content FixI’m planning to pivot but here’s why I paused firstThere's a lot of conversation about what to do in the world right now. I don't claim to have the answers, but as we push forward, I wanted to share my plan - and it's all about pivoting. But I'm pausing first.
2020-03-2410 min
The Content FixHow to stay legal with your lead magnet with Bobby KlinckIf you're using or planning to use a lead magnet to build you list, here's how to separate fact from fiction on the legal requirements.
2020-03-1730 min
The Content FixBusting the myths about email deliverability with Laura AtkinsEmail deliverability may not sound as ominous as social media algorithms. But get it wrong and all that hard work you put into emails might never be seen. Did you know that what you send in a single email can affect the deliverability of everything else you send? But here’s the kicker – a lot of the things you’ve been told not to do… well let’s just say there is more fiction than fact in some of the recommended best practices. In this episode we’re busting those myths with email deliverability expert Laura Atkins...
2020-03-1035 min
The Content FixAre you an introvert, extrovert or something else altogetherIf you find it hard to fit easily into either an introvert or extrovert category, you probably find these personality labels frustrating. And you’re not alone. It’s estimated that two-thirds of the population don’t identify fully with either. Which brings us to the other option. And it’s probably one you’ve never even heard mentioned. The ambivert. An ambivert has both introvert and extrovert qualities, depending on the situation they are in. Find out more about how to know if you are an ambivert and how to use your personalit...
2020-03-0320 min
The Content FixWhy you should hire a VA even if you think you can’t afford it with Marie HunterAre you putting off hiring a VA because of the cost, the process or because you don't want to delegate? Here's why you must, even if you can't afford it. In this episode, we're talking about overcoming the mindset hurdles, the process of hiring a VA and the impact taking these steps can have on scaling your business.
2020-02-2523 min
The Content FixHow to connect with your ideal audience without resorting to spammy self-promotion with Bobby KlinckIs your ideal customer avatar (ICA) watching the Real Housewives or Seinfeld? And it does it really matter? In this episode, Harvard lawyer turned online entrepreneur Bobby Klinck joins me to dig into the confusion about what really counts when it comes to audience profiling and the information your really need to apply it to your digital marketing. We also take a dive into connecting with your ICA in Facebook Groups including what works and what is so spammy it's going to get you kicked out!
2020-02-1816 min
The Content FixInsider advice on starting a virtual summit with Marie HunterIf you're thinking about starting a virtual summit, here are the top tips from Marie Hunter, the founder of the Elevate Marketing Summit, to help get you going. Even if you're not thinking about virtual summits, the advice can be applied to just about any digital product so if you have a course or digital product, have a listen too!
2020-02-1315 min
The Content FixNavigating the highs and lows on the road to a successful online business with Marie HunterA successful online business takes patience and perseverance. In this episode, Marie Hunter, founder of the Elevate Marketing Summit shares the highs and lows of her journey, including her strategies for dealing with the difficult days that are part of the start-up journey and why pivoting to a new niche was the most difficult, but ultimately the best, decision for her business.
2020-02-1127 min
The Content FixSome of your content will fail, so here’s how to brush yourself off and get betterSome content fails and it fails for lots of reasons. I have content duds like everyone else. But when I’ve gone back and really looked at the core idea, I’ve realized that maybe I was a little off track. Sometimes you have to try something first to figure out what is wrong with it. But before you slink off to lick your wounds, there may actually be something you can do to turn this around. In this episode, I’m stepping through the process of evaluating a content fail and sharing the be...
2020-02-0413 min
The Content FixYou’re not Gary Vee, so please focus on creating quality content over quantityAre you struggling to create content, epic content, every week? I’m giving you permission to stop trying – for now. A lot of people will tell you that is a huge mistake. I won’t. Because this pressure to create epic, consistent content right out of the gates is unrealistic and it sets people up to fail instead of encouraging them to build. It’s more important to start creating quality content consistently. In this episode, you’ll find out how to create high quality content consistently. It doesn’t have to be ‘epic’...
2020-01-2818 min
The Content FixPlease stop creating content that isn’t aligned to your products and services if you want to sell moreIf you’re creating content that doesn’t sell your products and services, you might as well just write that activity off as a hobby. And an expensive hobby at that. Easier said than done? Of course it is. Because it takes skill and knowledge to craft high value content that naturally aligns and embeds your products and services as a solution. But it’s a skill you can learn and if you’re going to be content marketing, it’s a non-negotiable. In this episode, I’m sharing the foundations of how to create product and...
2020-01-2117 min
The Content FixHow much money are you wasting on digital tools and how much do you want to fix that?Have you ever received a receipt for a recurring payment on an app or subscription you forgot you even had? I have and I’m guessing you have too. You know that sinking feeling – the subscription has renewed, it’s too late to do anything and you’ve just lost that money. The worst part is, it’s probably not the only one. It seems obvious that we’d remember what we are paying for but you’d be amazed how quickly we forget what we’ve signed up for in our businesses. And so many of them ren...
2020-01-1421 min
The Content FixHow to get to inbox zero and save hundreds of hours of wasted time each yearHave you ever considered how much time you’re wasting on your email inbox each year? Or how satisfying it would be to get to inbox zero on a regular basis? I’ve thought about these things, but recently I actually added up the hours only to discover that over a year, it averaged out to hundreds. Yes, hundreds of hours. And I wanted those hours back. If you’re like me, and want to get to inbox zero AND cut out all the wasted time, here’s my system - from how to struc...
2020-01-0724 min
The Content FixMy 2020 business and digital marketing strategy – what I’m planning to stop, start and continueThe first step in developing my strategy for the new year was to decide what I’m going to stop, start and continue. The second step was to put it out there, on the record and hold myself accountable. At the very heart of this strategy for 2020 (and always) is my belief in a customer journey loop, focusing on the audience first and what they need from me to create awareness, engagement, action and advocacy connections. As digital marketers, it’s our responsibility to be in the right place at the right time according to the...
2019-12-3118 min
The Content Fix3 digital marketing predictions for 2020 and how to action them in your strategyYou don’t need a crystal ball to predict there will be a lot of change for digital marketing, content marketing, social media and more in 2020. But while predictions may be interesting, but they can be incredibly frustrating if you don’t know the necessary steps to take action. Instead of a long laundry list of changes on the horizon, here are three big areas that you can really focus on and the actions to take if you want to implement them in your own strategy.
2019-12-2417 min
The Content FixHow to monetize your skills and passion in your own business with Benjamin ShapiroThere’s nothing sweeter than being able to use your skills to run your own business. Unless of course you can monetize your passion at the same time. Benjamin Shapiro, host of The Martech Podcast joins me to explain how you can do just that.
2019-12-1726 min
The Content FixHow to control shiny object syndrome so it doesn’t control youShiny object syndrome can cost you serious time and money if it takes over your life. Here’s how to spot it and mange it so you can improve productivity and stay in control of your business, your digital marketing and your budget.
2019-12-1018 min
The Content FixCanva just announced these game-changing new featuresCanva has just shared a huge list of initiatives they are rolling out from now and into 2020. These are game-changers and are so exciting I jumped straight off a livestream to record this episode and share them with you.
2019-12-0615 min
The Content FixThree things to do now if you want to start a new business (or improve an existing one) in 2020The end of the year, and the end of the decade, is fast approaching which means a lot of people are starting to dream about starting their own business in 2020. If that’s you, here are the three things you need to do right now if you are planning to make that leap and if you’ve started your own business already, this episode is still for you – because it’s never too late to do a check in on the set up and processes that underpin the success of your business.
2019-12-0318 min
The Content FixHashtag you’re it! How to find and use hashtags to improve your Instagram reach and engagementWho doesn’t #love hashtags? I'm explaining exactly how to find and use hashtags to improve your Instagram reach and engagement and tackling some of the big debates like how many hashtags you should use and why you need both popular and niche hashtags. So, hashtag, you’re it! Let's get started.
2019-11-2628 min
The Content Fix3 ways to get more clicks with your headlines without resorting to click baitWhen it comes to writing headlines, don't over promise and under deliver. Here are three ways to get more clicks for your content without resorting to click bait.
2019-11-2204 min
The Content FixPlease do your research before buying a training program from an online expertNot all offers from online experts are created equal, so it's important to do your research before you get stung if you want to avoid losing money and getting bad advice.
2019-11-1910 min
The Content FixHow to get more link options on InstagramSo, let’s talk about links on Instagram. Or more accurately, the lack of links on Instagram. Which is tough if you are trying to use the platform to drive traffic to your website. The availability of Instagram links is pretty limited. But there are few tricks you can use to increase your options, and they don't require 10,000 or more followers to implement like the swipe up link.
2019-11-1405 min
The Content FixWhat to do if someone steals your content (or if you get accused of doing it) with Kelley KellerSo someone stole your content. Welcome to the world of online marketing. It’s going to upset you. You’re going to want to do something. But what are your options? There’s a murky space between inspiration and copying that the law doesn’t always cover so I asked intellectual property lawyer Kelley Keller to help clear things up. She shares the three steps you can take if someone has stolen your content and provides important advice on how to manage the situation if you’re the one accused of using someone else’s content (whether it was accid...
2019-11-1226 min
The Content FixWhat is copyright and what exactly does it protect? With Kelley KellerCopyright is the one thing you don’t need to know about – until you do need to know about it. There’s a lot of confusion about what copyright is, what it protects and, importantly, what it doesn’t protect. Intellectual property lawyer Kelley Keller is breaking it all down so you know how to protect your important content assets.
2019-11-0533 min
The Content FixHow to use a swipe file without crossing the fine line between inspiration and copyingA swipe file is a complete game changer, whether you’re just starting out or a seasoned content creator. But how do you stay in the inspiration zone and not end up copying? There’s a whole world of brilliance happening around us every day but copying someone’s work is a complete no-go zone, which is why your swipe file must be a starting point not a step by step guide. Here’s how to use your swipe file without crossing that line.
2019-10-2918 min
The Content FixWhy you need a swipe file if you are creating content and how to set one upIt’s tough to create something out of nothing, so a swipe file collection of content created by other people is a great reference to inspire your own content and marketing. But to use one effectively you need to set it up right. Find out how to set one up, create categories, find and save resources and stay organized with your swipe file.
2019-10-2220 min
The Content Fixhow to create and use a content asset file to plan and organize your content.Creating content takes a lot of effort. So what are you doing with it after you hit publish? Over time, all those content gems sit in folders on your hard drive and the details get blurry. That's why I log my content in a content asset file - or database. All the important details, including keywords, publish locations - even internal and external links. When I'm planning or looking for related content, I hit my database and search quickly and easily. This is how to create your own. And get a copy of mine.
2019-10-1514 min
The Content FixHow to cut through the digital marketing clutter and find the best adviceThree things have been bugging me a bit lately when it comes to digital marketing and they are opinion overload, mistake heroes and comparison paralysis. Love it or hate it, marketing starts with generating awareness. It weaves its way through building engagement and ultimately, or hopefully, leads to conversion. Because that’s the whole point of marketing – it’s designed to help a person or a business or a cause, achieve a result, hopefully that’s is aligned to a well thought out goal. But it’s getting kind of messy out there online. Th...
2019-10-0819 min
The Content FixDo you believe Hubspot’s claim that 70% of people prefer watching stories on Facebook? I don’t.Hubspot shared a blog including a survey they undertook that said 70% of US consumers prefer to watch stories on Facebook over Instagram and Snapchat. I don't believe it. So I did my own survey. Because the most important factor in any strategy is your audience and what they want and need. Not the opinion of an expert.
2019-10-0113 min
The Content FixGetting to done with Ash RoyIf you have something you’ve been putting off, an idea sitting on the shelf gathering dust that needs to gets some fuel in its tank, Ash Roy knows how to get you to done. Ash is a productivity expert, blogger and podcaster who helps online businesses build systems and scale.
2019-09-2414 min
The Content FixCreating content that builds your business with Ash RoyCreating content is all about finding the right information for the right people and getting it to them at the right time. After more than 180 podcast episodes, online business consultant and coach Ash Roy knows just what it takes to create that kind of content. The kind that builds your business. When Ash was starting out, he scored the impressive coup of interviewing Neil Patel. But the interview sat gathering dust for 18 months in publishing paralysis. Find out how his mentor got him moving and how he has gone on to interview big names like...
2019-09-1731 min
The Content FixPart 2: The 5 step batching process that cuts my content creation time in halfFind out the exact five steps I use for batching my content, whether it’s podcast episodes, blog posts or social media. The process works for any kind of content creation and can be adapted easily to other tasks as well. Batching can be a game changer when it comes to your content creation productivity. But it’s one thing to hear the theory and another all together to see it in action, so that’s what we’re going to do now.
2019-09-1019 min
The Content FixPart 1: How to start batching your content creationHow I use batching to cut my content creation time in half and produce weekly content consistently without stress (or skipping weeks).
2019-09-0322 min
The Content FixPart 2: How to tap into your natural storytelling ability, with memoir author Louisa DeaseyGreat storytelling has the power to differentiate you from all the other voices competing for attention. Louisa Deasey has spent 20 years learning the craft behind behind being a great storyteller. In today’s episode, she’s sharing her actionable tips on how you can take your writing and creative projects to the next level by learning how to tell better stories.
2019-08-2728 min
The Content FixPart 1: How to tap into your natural storytelling ability, with memoir author Louisa DeaseyFrom penning letters to friends across the globe as a child, to twenty years of journalism and more recently two published memoirs, Louisa Deasey knows a thing or two about telling stories. Along the way, she’s been refining her craft and is the first to admit that great stories take more than just talent. She’s suffered the crushing blow of rejection more than once and each time risen to chase her dreams again. She’s sharing her journey including many of the important lessons she’s learned that have turned her love of storytel...
2019-08-2026 min
The Content FixMore tips on how to write when you don’t feel like writing (Part 2)Don’t feel like writing? You’re not alone. Sometimes it’s writer’s block. Sometimes it’s procrastination. But let’s talk about solutions not problems! A couple of weeks ago, I shared my first five tips on how to write when you don’t feel like writing. And as promised, I’m back with five more tips to help you write when you don’t feel like writing
2019-08-1313 min
The Content FixBIG NEWS Publish to Instagram from your desktop with Facebook Creator StudioBig news announced today, you can now publish to your Instagram feed and IGTV from desktop using the Creator Studio in Facebook. In this episode I'm explaining exactly how to get started.
2019-08-0306 min
The Content FixHow to write when you don’t feel like writing – 5 tips to get the words flowing (Part 1)One of the hardest things to do is write when you don’t feel like doing it. Maybe it’s writing block. Maybe you have too many distractions. Or maybe you just don’t enjoy writing and you’re procrastinating. Even the best writers struggle at times. And the first draft rarely looks anything like the finished product. Writing is a craft. It’s a process. And it is something you can do better. As long as you can get yourself started! In this episode, I’m sharing my tips on how to get writing even when you don’t feel like it
2019-07-2714 min
The Content FixVisual content that converts – how to create eye-catching graphics even if you’re not a designer with Canva Queen Nicholette von ReicheHave you ever wondered why you stopped scrolling through a social media newsfeed to look at a post? There’s a good chance the visual content caught your attention. With organic reach at an all time low and competition for audience growing all the time, the importance of creating eye-catching and effective visual content has never been higher. Nicholette von Riche is the undisputed Queen of Canva. In this episode, Nicholette shares her insights on developing a consistent brand with visuals and explains how easy it is for a non-designer to successfully manage the process wit...
2019-07-2134 min
The Content Fix10 LinkedIn Marketing Lessons I've Learned Over The Last 10 YearsEverybody is talking about the untapped potential of LinkedIn for marketers. But is it right for you? And do you really need another social network. With ten years of experience marketing on LinkedIn and teaching others how to use it to the full potential, I’ve compiled my top ten lessons to help you make a decision.
2019-07-1421 min
The Content FixFacebook Organic Reach Secrets: Why Video Gets ResultsDo you remember the days when you shared an update on a Facebook Page - and people actually saw what you posted? Facebook organic reach is at an all-time low. So, what do you do? Pay to play? Or is there still a way to reach your followers without taking out a second mortgage on your home. In the first episode of an ongoing series – Facebook Organic Reach Secrets – it’s time to get ready for your close-up because video is the format Facebook marketers are using to get their content in front of followers. Even ad hoc us...
2019-07-0913 min
The Content FixHow to use affiliate marketing to monetize your contentIf you’re blogging, vlogging or podcasting and you’re not finding some way to monetize it, you’ve just got yourself a very expensive hobby. That’s where affiliate marketing comes in. You can promote someone else’s products with your audience and let the commissions role in. But it’s not really as simple as that. Affiliate marketing can be one of the easiest ways to make money with your content. But it’s far from passive income. In this episode I’m breaking down what affiliate marketing is, how to get in on one of...
2019-07-0217 min
The Content FixHaving the courage to fail, keep going and ignore the experts with Bobby KlinckHave you ever wondered why people buy from one person and not another? Bobby Klinck is a Harvard educated lawyer who pivoted to running his own online business selling legal templates and, more recently, offering a subscription membership called the Fans First Society. But when he started out, nobody wanted to buy from him. After his first launch, Bobby tallied up the figures and the total was a gut-wrenching loss of more than five figures. Fast forward a year and his business is growing daily and on track to hit the coveted seven figures mark...
2019-06-241h 12
The Content Fix3 Reasons Why Content Fails And How To Fix ThemHave you ever created a piece of content you were positive was going to set the world on fire? Then crickets. Sometimes great content fails. We've all been there. If I knew the magic formula for success, I'd happily share it. It's a tough game these days. Competition is fierce, attention spans are short and trust and loyalty takes time to build. That's why it's so important to catch the avoidable mistakes with your content before they happen. These three reasons may not be the only reasons why content fails, but they are traps that...
2019-06-1819 min
The Content FixAre You Ready To Get Your Content FixContent creation, content marketing and social media can make your head spin! Do you want to know how to use content and social media to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you’ll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who’ll share their tips and tricks to give you an u...
2019-06-1007 min
The Seldon Rosser PodcastBuilding an Authority Strategy with Jillian BowenJoin Graham Seldon as he talks to content and social media strategist, Jillian Bowen, about how to build and execute an online authority strategy for your firm.
2019-01-3030 min