Shows
Trade Show University for Virtual & Live EventsUK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.💡 What Yo...
2025-07-0724 minTrade Show University for Virtual & Live EventsUK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.💡 What Yo...
2025-07-0724 minTrade Show University for Virtual & Live EventsUK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.💡 What Yo...
2025-07-0724 minTrade Show University for Virtual & Live Events267 - How to Host a Successful Offsite Event with Wine Expert Michael GreenWe've all attended offsite events that fell flat — low turnout, awkward vibes, and missed opportunities. So how do you make sure your offsite event actually works?In this episode of Trade University, Jim welcomes food and wine expert Michael Green to break down how to create unforgettable offsite experiences that drive real connections and reinforce your brand. From crafting immersive experiences like Italy in a Glass to simple yet impactful tips like offering Uber vouchers and themed follow-up emails, this conversation is packed with practical advice.🧠 What You’ll Learn:How to boost attendance at offs...
2025-06-2310 min
Event Marketer's ToolboxEMT #15 with Jim Cermak - Trade Show Wins: What Exhibitors Need to KnowIn this episode, we dive deep into how to maximize trade show results with Jim Cermak, founder of Trade Show University. With over 30 years of experience in the trade show industry, Jim shares his insights on everything from goal-setting to booth strategy, helping exhibitors boost their ROI and avoid common pitfalls.🔹 The Importance of Goal SettingJim emphasizes that setting specific, measurable goals is essential for success. Vague goals like “get as many leads as possible” won’t cut it. It’s crucial to define clear targets for each trade s...
2025-04-1046 minTrade Show University for Virtual & Live Events264 - More Money & Less Stress with a Financial Reset - with Joel BromleyPlanning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, join host Jim Cermak as he interviews financial coach, Joel Bromley, who received the blessing of Dave Ramsey to launch his Financial Reset package!Are you feeling overwhelmed by financial stress? In this episode, we dive into the journey of Joel and Caitlin Bromley, founders of Bromley Financial Coaching. They turned their own financial struggles into a mission to help others achieve financial independence...
2025-03-1735 minTrade Show University for Virtual & Live Events263 - The Best Event THEMES and How to Create them - with Kimberly KeeShould your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!Please LIKE and SUBSCRIBE!!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuThe goal of event marketing is to package a message using elements like costumes, sets, and...
2025-02-1720 minTrade Show University for Virtual & Live Events262 - Tips from Professional Magician to Maximize Trade Show Leads & ROI - Scott TokarStrategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuScott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify...
2025-01-2728 minTrade Show University for Virtual & Live EventsEp 260 - Entrepreneur SUCCESS STORY Case Study - LESSONS from First BIG Trade Show -Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLauren is a mom of three adventurous boys, and we are constantly on the go. I always desired a place...
2024-12-1819 minTrade Show University for Virtual & Live Events259 - Award Winning Event Marketer talks Success Tips & Strategies - with Laura WoodsToday you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis Software join Jim Cermak, host and founder of Trade Show University for this impactful interview. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLaura and Jim discuss:Goal Clarity for Event Success: Like trade show exhibitors...
2024-11-2506 minTrade Show University for Virtual & Live EventsSell MORE Event Tickets & Keep More MONEY - with Ashley StanfordHow to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesJoin Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution...
2024-11-0421 minTrade Show University for Virtual & Live Events254 - Trade Shows on a Budget - MORE leads with Less $$ - Rich RodriguesDon't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event! Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company.** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQWe discuss: - What to do when your budget is cut - Creative ideas to make the most of your events - Maximizing...
2024-09-0319 minTrade Show University for Virtual & Live Events250 - How and Why FRANCHISES should use Trade Shows - with Susie LiberatoreIf you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.Jim and Susie discuss:Why Franchises should be using trade showsHow franchises can promote a tradeshowWhy we should consider Franchisees like a local small businessHow to best be prepared...
2024-04-1523 minTrade Show University for Virtual & Live Events247 - Retired Air Force Transporter of Presidents give top Travel Tips - with Michael LynnTravel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!We discuss:Preparation / Before you go.How to get through TSA faster / better.Boarding tipsSome of the Do's and Dont's of air travelThe "Elephant" in the PlaneAnd much more!Connect with Michael...
2024-03-1830 minTrade Show University for Virtual & Live Events246 - 3 Tips for Small Businesses to FIX Trade Show SponsorshipsSmall Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this!I know I'm going to ruffle some feathers here, but stick with me. I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return! Look I'm not against sponsorships - they help fund the events and can be a tremendous investment. Problem is Most companies that invest in sponsorships...
2024-02-2607 minTrade Show University for Virtual & Live Events244 - Creating Community at Events - with Evan Babins of IntuitAre you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy!** Watch the video of this interview - https://youtu.be/be07vkLCfMsJoining host Jim Cermak for the second time is Evan Babins, Event Manager for Intuit.Evan has close to 10 years’ experience in corporate event production. Throughout his career, he has managed event logistics and production for world cl...
2024-01-2921 minTrade Show University for Virtual & Live Events243 - Podcasting Options you NEED to Check Out for Events - with Carey GreenYou should be Podcasting from your Trade Shows and Events! We discuss podcasting Options you need to check out to get More Leads, build your Brand, and increase Attendee Engagement!Trade Show University founder and host, Jim Cermak, interviews Carey Green. Carey founded Podcast Fast Track - a full-service podcast production agency in 2018 and in 2023 launched "Mobile Podcast Studio" a full-service on-location recording solution for events, conferences, trade shows, and more. He is also host of his own daily podcast which averages over 10,000 listeners per day.We Discuss:* Podcasting and the Mobile Podcast...
2024-01-1520 minTrade Show University for Virtual & Live Events241 - Proven NEW Product Development Launch - Valuepreneurs - Steve WaddellIf you are launching a new product at a Trade Show, this is a must listen interview! Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell.Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons learned and created the new book, 'Valuepreneurs.' This book provides a blueprint for others to navigate the challenging yet rewarding path of entrepreneurship.Steve...
2024-01-0126 minTrade Show University for Virtual & Live Events240 - Tools, Resources & POWER for Trade Show Exhibitors - Jessica Sibila, The Exhibitor AdvocateExhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University's Jim Cermak brings you one of the industry's leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed! Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate!Jessica Sibila is a seasoned leader in the exhibitions and events industry, committed to excellence as an exhibitor advocate, change agent, speaker, consultant, and connector. She is on a mission to raise awareness of exhibitor challenges and broaden the scope...
2023-12-1121 minTrade Show University for Virtual & Live Events239 - When to Exhibit vs Attend a Trade Show - DON'T Make a Mistake!!Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it. Or it’s in an industry you’re interested in but don’t know enough about. Or maybe you’ve never done a trade show before and think you’re ready to commit.I’m going to go through 6 areas to consider and research and then...
2023-12-0407 minTrade Show University for Virtual & Live Events233 - Coach Nick Saban's Lessons - Halftime Adjustments for TradeshowsLearn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. Trade Show University founder and host, Jim Cermak, helps exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events!Watch this video on the Trade Show University YouTube Channel - and Subscribe!https://www.youtube.com/@tradeshowuniversityNick Saban is known by some as the most successful second half coach in football history, because he knows how...
2023-10-0909 minTrade Show University for Virtual & Live Events227 - Creating Engaging Trade Show Booths - with Branden CobbWhat are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. Let's change that!Branden Cobb, a seasoned marketing professional has been instrumental in driving market share, fostering customer loyalty, and enhancing profits for companies of all sizes. Through MarketingExec.us, he provides ongoing strategic advice to clients, catering to their specific needs and operating on a retainer basis. In today's discussion, he will share insights on creating captivating trade show booths, offering diverse approaches to engage and enthrall attendees.Listen in as we discuss:How to capture attention at...
2023-08-2828 minTrade Show University for Virtual & Live Events225 - Exhibitor Coaching Session - with Merijn van Buuren of Event MenderIn this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Merijn van Buuren from Event Mender.Jim and Merijn discuss Event Mender's upcoming show, including:GoalsDisplayEngagementThe booth flow/attendee journeyFollow upWorking a show by yourselfAnd much more!Connect with Merijn!Email: merijn@eventmender.comWebsite: www.eventmender.com Your opportunity to listen in on a one-to-one coaching session!Would you like to be considered for an Exhibitor Coaching Session that will...
2023-08-1441 min
GoalChatBusiness Out of the Box with Jim Cermak, Caitlin Penny & Tabitha ScottIn any business, you want to stand out. On this episode of The DEB Show host Debra Eckerling talks about Business Out of the Box with Jim Cermak, Trade Show University; Caitlin Penny, Copper Theory Creative; and Tabitha Scott, Epic Pivot. Jim, Caitlin, and Tabitha offer their takes on business, marketing, biz dev, authenticity, and more from an out-of-the-box perspective. Plus they share tons of tips and goals, designed to help people find their way toward a business that they love, whether it's your company, a side hustle, or a passion project. Learn more about...
2023-07-271h 01Trade Show University for Virtual & Live Events221 - Coaching Follow Up! Results after the Show with The Groom's ManIn this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson of The Groom's Man! If you missed that episode, you can Check out Episode #220 Here.Jim and Reginald discuss how The Groom's Man performed at a large wedding show, including:Did they hit their Goals?What did they incorporate from the Coaching Session? Did it work?What went well?What would they change?Would they do this show again?And much more!Connect with Reginald!Email: reg@nyfashiongeek.com Website: www.nyfashiongeek.com Instagram: New York Fashion Geek
2023-07-1734 minTrade Show University for Virtual & Live Events220 - Exhibitor Coaching Session - The Groom's ManIn this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Reginald Ferguson of The Groom's Man, the wedding offshoot of the men's fashion consultancy NY Fashion Geek.Jim and Reginald discuss The Groom's Man and their first time to a large wedding show, including:GoalsDisplayEngagementThe booth flow/attendee journeyFollow upAnd much more!Connect with Reginald!Email: reg@nyfashiongeek.com Website: www.nyfashiongeek.com Instagram: New York Fashion GeekYour opportunity to listen...
2023-07-1040 minTrade Show University for Virtual & Live Events214 - Making Sense & ROI of Your Event Data - with Joe ColangeloMeet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-after resource for event planners.In this episode, we discuss:Implement data analytics strategies to streamline lead generation and create unforgettable customer experiences.Appreciate the transformative power of experiential...
2023-05-2917 minTrade Show University for Virtual & Live Events205 - What is a Trade Show Coach & Why You Need OneWhat is a trade show coach? Why hire one? And what can they do for your business?First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning!Sound Great?? Contact me for a free call to see how I can help YOU! Email jim@tradeshowu.biz or CLICK HERE.What is a trade show coach, or think of them as an exhibitor coach:An expert in exhibitingFocused on your business and goalsFresh, outsider’s perspectiveFor first timers as we...
2023-03-2709 min
Trade Show University for Virtual & Live Events200 - 12 Reasons Why Trade Shows are the BEST Marketing ToolIf you are not convinced, then please reach out to me!1. Connect with & qualify more of your target audience quicklyIf you’re at the right show! Only be at shows where your target audience is.Video training2. Talk to the same Buyers and Decision Makers as the Big Guysa. If you’re a small player in an industry that has some giants, the people who are there to see the giants are walking right past your booth!b. And if some major retailers are going to be there walking the show, you...
2023-02-2016 minTrade Show University for Virtual & Live Events192 - Tips to Connect with those who DON'T Show Up!Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #11 - Tips to connect with those who DON'T Show Up!People registered to attend your after hours dinner, networking event, or even your trade show...but they don't show up!Don't let that frustrate you and think the opportunity is lostMichael and Jim discuss tips and ideas for connecting with these people and turning them into customers!Plus...You have GOT to take 2 minutes and see Michael Green's promo video...
2022-12-2608 minTrade Show University for Virtual & Live Events191 - PRO Tip 7 - Effectively Using Your Cell Phone at Your BoothTrade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away - and that's still good advice! But today I'm giving you several reasons and situations to pull it out and use it for even better results!TAKE PICTURES...of your booth to use in email follow ups, social media and more....of your competitors to research what they are doing....of other booths in the show to give you inspiration to make improvements on your displays...of attendees...
2022-12-1907 min
Gift Biz Unwrapped400 – How to Attend Trade Shows to Get Wholesale Accounts with Jim Cermak
Would you love to get your products into local or regional shops and boutiques? Or do you dream of bigger wholesale opportunities?
Either way, exhibiting at a trade show brings you face-to-face with buyers who are looking for new brands to feature in their stores.
But what's involved? How do trade shows actually work? Jim is here to answer these questions.
Jim Cermak is a trade show trainer and consultant who helps businesses make more money at their shows and events.
He’s also the host of the Trade Show University podcast where he and expert guests help exhibitors and sho...
2022-12-1054 minTrade Show University for Virtual & Live Events187 - Perfect Pairing 10 - MORE Branding with Food & Wine - with Michael GreenFood and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #10 - MORE Branding using Food and WineTying products and services to specific food and wine - mind-blowing!How using food and beverages not only is innovative, but more sticky and memorableAnd more!!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI...
2022-11-2407 minTrade Show University for Virtual & Live Events185 - PRO Tip 6 - How to Follow Up Effectively with All Types of LeadsTrade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way!There are different types of leads. Some cool, some hot, some big, some small. Some you have a fantastic, in-depth conversation with, and some you just scan their badge.First of all – the follow up starts right during your conversation at the booth. Huh?? What I mean is this. Set the tone for a follow up. Ask them right then and there when would be good to follow up and set a...
2022-11-1405 minTrade Show University for Virtual & Live Events157 - 5 More Trade Show Tips NOBODY Tells You!Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show!To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118!(1) Learn how to END a conversationYes – you heard me! Learn how to END a conversation.We’ve all been in those conversations that are going nowhere, or are great but drag on way too long.You need a quick and polite way to end the conversation so you can star...
2022-07-1112 minTrade Show University for Virtual & Live Events8 More Tips for Stress Free Travel at Your Events & Getting BackHere are 8 MORE Trade Show Travel Tips that will reduce your Stress Once you have Arrived at your Event!Don't miss Episode 144 - 17 Tips for Stress Free Travel to Your Event1. Get organized the first night. Put stuff where you want it, do all ironing, set yourself up for efficiency2. Go to the Grocery store. Save money on meals AND can eat healthier!3. Try to keep your regular routines. Go to bed and wake up at usual times, eat similarly4. If you forg...
2022-05-3009 minTrade Show University for Virtual & Live EventsBONUS - Event to Know - The Invisible Industry Tour from NTSA - with Laura PalkerLearn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved!The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain...What is the Invisible Industry TourWhere did the name come fromWhy the Tour is so importantHow You can get involvedAnd much more!To learn more or get involved:Email: laura@nationaltradeshowalliance.orgWeb: nationaltradeshowalliance.orgLinkedIn: https://www.linkedin.com/in/laurapalker/https://www...
2022-05-2610 min
Forging Life PodcastS3E1: How To Grow Your Business Using Trade Shows - with Jim CermakWelcome to Season 3 of the Forging Life podcast. I speak with Jim Cermak, the Host of the Trade Show University podcast, and a coach for Exhibitors to help double their leads and sales from Trade Shows and events. In this episode, we speak about being a parent, entrepreneurship, and how you can use trade shows to stand out from the competitors and have massive results. Some questions for Jim:What were some small shifts in your mindset that you started doing to help get you to where you are today?: Realizing I am in control o...
2022-01-261h 29Trade Show University for Virtual & Live EventsEp 130 - 9 Tips to help You Hit Your Goals in 2022It’s 2022 and that time when we all create goals for the upcoming year. We are all pretty good at figuring out what we want and what our goals should be. Maybe even easier when our goals are personal. ** FIRST - To Put together and set your Trade Show goals, listen to Episode 1 - Setting Your Trade Show Goals! ** SECOND – Get the Trade Show University Ultimate Goal Setting Workbook - FREE!! Just send me an email to jim@tradeshowu.biz and tell me you want the Goal Setting Workbook. No cost! My gift to you! 9 Tips...
2022-01-0312 minTrade Show University for Virtual & Live EventsEp 129 - Top Tips for Attendees at Trade Shows - with M. Kevin DavisIs there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!!Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast!We discuss tips, tricks and strategies to get the most out of every single show you attend! Here are...
2021-12-2737 minTrade Show University for Virtual & Live EventsEp 124 - Thank You's to the Trade Show Industry & a RequestHi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University.Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a request. My request to you is...
2021-11-2505 minTrade Show University for Virtual & Live EventsEp 115 - The 100 Percent Rule - Take Your Events to the Next LevelIntroducing the 100% rule. This is something that can have a huge impact on our Life and our Trade Shows. If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results. I absolutely guarantee it!Okay – now let’s talk about the 100% Rule.This may be a bit controversial. There is no such thing as a balanced life. That is a false ideal.Anyone who has a newborn knows this. They demand more of your time. It’s just that simple.And how about when we have to tr...
2021-09-2709 minTrade Show University for Virtual & Live EventsEp 107 - Using Run Sheets & Designing the Perfect Event - with Michelle Nicole McNabbWhat is an Event Run Sheet, and why is it a Must-Have for running a successful event - whether a planner or exhibitor? Michelle Nicole McNabb, Owner of Emenee Marketing ‘n’ Events, is here to explain! Michelle Nicole serves B2B markets to justify event ROI, get unstuck and ease overwhelm of event production, and execute activation campaigns that align organizer and sponsor intentions that generate measurable event ROI.5 Phases to Design Your Event Run Sheet: 1. Event Clarity 2. Develop Effective Customer Journey 3. Monetize, Optimize and Justify Event ROI 4. Execute the...
2021-08-0937 minTrade Show University for Virtual & Live EventsEp 104 - 5 INTEGRITY Habits You Need to WIN at Shows & EventsToday we are talking all about integrity. It’s Doing what you say you’re going to do. Acting in a way that inspires trust and confidence. A great trait for business, but how does it apply to trade shows? It definitely has a direct correlation and something that can make or break your next show!What is integrity? Definition: the quality of being honest and having strong moral principles It’s not just talking the talk but walking the walk It’s living out the Golden rule – treating others like we would like to be treated.
2021-07-1914 minTrade Show University for Virtual & Live Events100th Episode Celebration! Looking back, Looking forward & Making a DifferenceCome Join the Party as we Celebrate our 100th Episode! There's special guests, awesome giveaways, powerful tips, and new opportunities to work together and up your results at future trade shows and events!FREE GIVEAWAYS!! This is Trade Show University so we're going to be giving away BOOKS to help you continue to learn!Just join our email newsletter at tradeshowu.biz to enter!If you are already on the list, you're in the drawing!!More books given away every quarter!Help us determine future topics!What topics would you like to hear...
2021-06-2132 minTrade Show University for Virtual & Live EventsMy Amazing Journey to the 7 Secrets of Trade Show SuccessThis is the story - MY story - of an amazing journey which helped me discover the 7 secrets to working trade shows and getting maximum results. As I went from attending my first ever large scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system which works every time. Only took about 30 years!! You can learn it in about 20 minutes!Here's my 7 Secrets to Trade Show Success: Secret #1 – Set goals! You never know if you have a good show unti...
2021-05-3121 minTrade Show University for Virtual & Live EventsEp 095 - 7 Tips to Reduce Show Planning OverwhelmIf you are an exhibitor at trade shows and events, this episode is just for you! And I’m specifically talking to those of you getting ready to plan for your first live event in the past 12-18 months or more. I am going to share with you 7 tips to help take the overwhelm out of your trade show and event planning! 1. Dedicate a block of time to get it done. These shows are complex and have a million details. If you try to just do a little here and there, you will constantly be spending time trying to fi...
2021-05-1712 minTrade Show University for Virtual & Live EventsEp 086 - Industry Update 3/25/21 - Some Good News, Some Bad NewsTrade Show and Event Industry Update for 3/25/21This week we got some Good News and some Bad News. Here's a quick recap...Stories covered:Fashion Industry Shows going back LIVE!Attendees more likely to return to shows after vaccinatedThe heart-breaking numbers from 2020Las Vegas making a Comeback!!Did you listen to the interview with Caesar Entertainment's Michael Massari?? He talks about the efforts of Meetings Mean Business and Global Meetings Industry Day (GMID) to get live events back! Listen HereAre you ready to get back to Live Events?? Then...
2021-03-2513 minTrade Show University for Virtual & Live EventsIndustry Update for March 15, 2021 - Wait...is that a LIVE Event??Trade Show and Event Industry Update for 3/15/21Today I’m going to do something a little different and give you an Industry Update. I’m constantly scouring TSNN Trade Show News Network, Trade Show Executive, and other publications, and going to be bringing you updates regularly so you can help plan accordingly for these events which mean so much to businesses bottom line.There is so much happening throughout the industry and around the world.Let’s talk good news! With all that the industry has endured over the past year, just about any news...
2021-03-1512 min
Experience University PodcastS3E12: All Things Tradeshows with Jim CermakIn this amazingly passionate episode, I talk with Jim about ALL THINGS TRADESHOWS! Tradeshows are often overlooked as a viable career option but there is a wide variety of options in this extremely successful industry! Jim is an industry veteran with 30 years of marketing experience and is the host of an extremely successful podcast called Trade Show University! I hope you have as much fun listening to this podcast as we had creating it!To connect with Jim Cermak, listen to his podcast, and see all the things he has to offer, check out his website here: http...
2021-02-1117 minTrade Show University for Virtual & Live EventsEp 063 - 12 Tips for Healthy & Engaged Virtual Events - with Brittany Liberatore RDNWith Virtual Events, the world is sitting and staring at a computer screen. Now more than ever, we need solid tips for helping keep everyone healthy and engaged! My guest is Brittany Liberatore, a Registered Dietitian Nutritionist in Cleveland Ohio, CEO & Founder of Your Life Nutrition, and a Nutrition professor at Case Western Reserve University. Episode 005 with Brittany - https://tradeshowu.biz/episodes/episode-005-how-to-maintain-your-energy-at-trade-shows-with-brittany-cermak-rdn/Brittany’s top tips for Virtual Events:1 – Keep your eyes healthy!Being in front of a screen so much makes your eyes...
2020-11-3049 minTrade Show University for Virtual & Live EventsEp 058 - Tips & Trends #1 - Getting People to Show Up at Virtual Events + GBACTips & Trends #1 - quick episodes with the tips you need and the trends to watch!How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC - what it is and why it's important for returning to Live Events!Tip 1 - Send a physical program to registered Virtual Event attendees!Don't simply send email reminders for your virtual events - these get lost in the millions of emails we get daily!When people are registering, ask for th...
2020-11-1208 minTrade Show University for Virtual & Live EventsEp 053 - The Future of Virtual from Virtual Events Institute - with RD WhitneyRD Whitney is the Co-Founder of the Virtual Events Institute (VEI) and the CEO of Media 365. RD has a long and successful track record in establishing, managing and delivering business community solutions across many markets and industries. RD joins host Jim Cermak in a discussion about the future of Virtual Events, how to get better results from them, and what Certification programs are happening at the Virtual Events Institute.RD was an accomplished leader at global media companies Tarsus, Diversified Communications and several other media groups, and served 6 years on board of Onstream (pioneers of...
2020-10-1242 minTrade Show University for Virtual & Live EventsEp 052 - Shifting from Live to Virtual Events - Tips & ChallengesTrade Show U host Jim Cermak shares powerful tips and information on how to successfully shift from Live to Virtual Events while being interviewed on the My Ag Life podcast by host Jason Scott!So a little bit different episode - it's my podcast featuring someone else's podcast!This episode will bring great value to Show Producers & Organizers, Exhibitors, and Sponsors.If Agriculture is your thing, then definitely check out the My Ag Life podcast! http://www.myaglife.com/Get a FREE Audiobook & FREE 30-day Trial to Audible!
2020-10-0847 minTrade Show University for Virtual & Live EventsEp 049 - 4 Critical Things for Improved Virtual Event Results - Plus a Bonus!As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you're experiencing? Here are 4 Critical things you must do, shift, and focus on to see your results be maximized!!(1) Higher Your Expectations and Change Your Mindset! Changing your mindset is the first thing you need to do. No - virtual events are NOT live events. Yes - it's more difficult to interact with your attendees. But that doesn't mean you don't go into your event with higher expectations! Shift...
2020-09-2117 min
Bizfire Business SpotlightEp 029 - The Amazing Art of Body Painting with Carrie EsserYou have to see what Carrie Esser does to believe it's actually possible!! Not kidding - if you've never experienced body painting, it will blow your mind!As you listen - go to MakeupMadhouse.com and see what Carrie does!Carrie Esser is a self-taught, award-winning makeup artist who specializes in body painting. She runs her business, Makeup Madhouse, Located in northeast Ohio, where she offers a variety of artist services from traditional makeup to head to toe body paint! I create unique designs and an unforgettable experience. She is also a member of Gen...
2020-09-0821 minTrade Show University for Virtual & Live EventsEp 048 - Top Tips for Using Video in Marketing & Virtual Events - with Flex MediaFOR THE SPECIAL VIDEO TIPS OFFER – Visit: https://www.flexmediacle.com/tradeshowu/-------------------------------------------NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors.On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of trade, publishing and marketing experience under her belt. With her journalism background. She combines technical writing and creativity to craft words that help companies tell stories and market messages. And Bill Baraona has over a decade of pr...
2020-09-0741 minTrade Show University for Virtual & Live EventsEp 047 - Tips from Display Builder that Pivots to Virtual Displays - with Adam SublettAdam Sublett is an Account Manager at Benchmark Craftsmen - a trade show display builder that has been working with some of the largest brands in the US for decades. Adam talks about pivoting for survival during this pandemic.Adam started full time at Benchmark in 2007, but has always been involved in the industry being third generation in the business. His career started on the service side supervising installations and dismantles of tradeshow booths and other exhibits all over the country. After that, Adam took what he learned on the road and relayed that experience into managing...
2020-08-3132 minBizfire Business SpotlightEp 028 - Living the Vagablonde Life - Travel Hacking for Moms with Claudia LarrowClaudia Larrow is a mother of two with a passion for budget travel, and a budding entrepreneur in the financial services industry. She writes for her blog, Vagablonde Life, where she hopes to inspire women and moms on their journeys of self-discovery and adventure.What is Your Special Offer?Get my e-book for FREE: Fly Away Moms: The Ultimate Guide to Saving Money on Travel. Also offering 50% off any coaching package. How should people get in touch with you? Website: www.vagablondelife.com Instagram or Face...
2020-08-2826 minTrade Show University for Virtual & Live EventsEp 046 - Emerging Trends in Virtual & Live Trade Shows and EventsNever thought 5 months ago we would still be in a place where we didn’t know when live events were going to be back full steam again. Thought a month or two at most, but we were all wrong – and not in a good way. So where are we headed? What are the emerging trends in the industry? I’m going to talk about 5 trends I’m seeing – and these are backed by industry research. But before I get to that…Over the past few months I have had people ask if I was going to continue doing...
2020-08-2416 minBizfire Business SpotlightEp 027 - The Nerdy DJ doing Events Big & Small - with DJ Brent SchmidtFrom DJing at Progressive Field for the Cleveland Indians to spinning tunes at Jack Casino Cleveland, Brent creates a whole musical experience, taking his clients and guests on an entertainment journey that no other DJ can. Girls love nerdy DJs and you’ll love Cleveland’s nerdy DJ too.Started my business in 2016 because I knew I could bring a higher quality of talent and performance to events. I knew this was something I wanted to pursue when I started building a brand that fit my style and personality and it caught onWhat makes you...
2020-08-1925 minBizfire Business SpotlightEp 026 - Making Back Yards Pest-Free with Kathleen MazurA Cleveland, Ohio native, Kathleen resides in North Ridgeville, OH. She and her husband have five children ages 12 – 29 years of age. She’s a big fan of all Cleveland sport teams but especially the Cleveland Indians. She is the owner of Mosquito Hunters in Northeast Ohio and helps homeowners and businesses get rid of mosquitoes, ticks and fleas in their yards.How and when did your business get started?I purchased my franchise in October of 2019. 2020 is my inaugural season. My husband are in the process of buying another territory for next season....
2020-08-1726 minTrade Show University for Virtual & Live EventsEp 045 - 9 Creative Ideas to get Sponsors for Your Virtual EventHow do you monetize a virtual event? You’re still putting in a lot of time, money, energy and resources, and now in a new platform that you’re not completely familiar or comfortable with. So you may need to recoup some of those costs or how about even making a profit?? Some of you considering a virtual event may be a single company looking to reach out to your audience. Others of you may be trade show organizers trying to make the change to virtual events.But talking with some folks who are going virtual...
2020-08-1724 minTrade Show University for Virtual & Live EventsEp 044 - What a 5-Star Restaurant taught me about Trade Shows!Head with me to Charleston, SC to Hall’s Chophouse! Hall's Chophouse is a 5-star, family-owned and operated restaurant in downtown Charleston. They are known for their steaks, service and overall great food.So how did this amazing restaurant teach me so much about getting better results at Trade Shows and in Business? Let me go through my experience again and tell you some powerful takeaways you can use.Waiting in line outside when one of the owners – a member of the Hall family – popped out of the door and greeted every single person in line. ...
2020-08-1024 minBizfire Business SpotlightEp 025 - Helping Businesses Grow & Achieve Freedom - with Brooks JonesBrooks Jones is the owner of Digital Consulting where he helps aspiring entrepreneurs to develop successful business model and teach them how to attract their perfect clientele. Brooks is a 37 year old Marine Corp. Veteran, a father of two boys, and has over 10 years experience in marketing and business management. He loves to help others and bring value to peoples' lives everyday. Brooks' PRO Tip:You have to change your mindset to be successful! A couple ways to do that is start your day off on the right foot. Get up early, exercise, jo...
2020-08-0830 minTrade Show University for Virtual & Live EventsEp 043 - Industry Trends & Advice to Double Your Show ResultsWelcome to TSU. This is going to be a different kind of episode, but we are in different times right now! I’m going to give you a quick update on what is happening out there in the Trade Show and Live Event industry, share some comments from one of the industry leaders, and then give you some words to help fuel your results.If you’ve been listening to some of my episodes over the past few months, you know I am a big proponent of getting back to live events. I’m also a big pro...
2020-08-0319 minBizfire Business SpotlightEp 024 - Relieving Pain thru Acupuncture & Ancient Chinese Medicine - with Shannon CapertonShannon Caperton is the owner and clinical director at Shine Acupuncture and Wellness. She earned her Masters in Traditional Chinese Medicine. The focus at Shine Acupuncture and Wellness is to provide effective, non-addictive, natural pain management and women’s health care to Medina, Rocky River, Westlake and surrounding Cleveland/Akron areas. Shannon became interested in this type of medicine after seeing her mother struggle with addiction to prescription drugs and have acupuncture and Chinese medicine help turn her life around!Shine Acupuncture was started 5 years ago in a single 50 square foot office, now we have two...
2020-07-3025 minTrade Show University for Virtual & Live EventsEp 042 - Your Mindset & Your Story Lead to Connections with Eddie ThomasonEddie Thomason is a best-selling author and inspirational speaker who helps empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. He is a connector of people, and knows all about the importance of mindset.Eddie's Top Tips:- To best engage with your audience, share Your Story. Your story helps start the relationship building which is critical to sales.- Products Tell – Stories Sell!- You don’t get what you Want in life…You get what you Expect! At Trade Shows, if y...
2020-07-2739 minTrade Show University for Virtual & Live EventsEp 041 - GO LIVE TOGETHER - How industry leaders are trying to save jobs and economic impactGo Live Together is a critical and growing initiative which has the potential of over $1 Trillion in Economic Impact, plus positively impacting literally millions of jobs around the world who are part of what they are calling the Live Events Ecosystem.Honored to have these 3 leaders as my guests today:Cathy Breden - CEO, Center for Exhibition Industry Research Foundation (CEIR) – Exec Vice Pres/Chief Operating Officer at International Association of Exhibitions and Events (IAEE)In her work over the past 12 plus years with CEIR, she has been leading the primary research studies that pr...
2020-07-2049 minTrade Show University for Virtual & Live EventsEp 040 - Going LIVE & other Virtual Tools from Big Brands - with Ben Thomas of MarketScaleBen Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experience in visual direction and media creation for large scale events, Over The Top & live streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world to billions of content interactions.Ben's Top Tips:- Think about what your audience wants to see or...
2020-07-1335 minTrade Show University for Virtual & Live EventsEp 039 - What are Hybrid Trade Shows & are They the Future of Events?The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future?Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to live events – we need to get back to live events! So much of the economy relies on live events happening. In fact – there is a new effort happening called Go Live Together (https://www.golivetogether.com/) which is being sp...
2020-07-0618 minBizfire Business SpotlightEp 023 - 1500 Events and Climbing! With Award-Winning Guitarist Rick IacoboniRick Iacoboni is an Award-Winning Event Guitarist with over 1500 events under his belt as a solo artist. He helps bring special ambiance to the important life events of his clients - and they keep referring him!Rick Iacoboni is an acoustic guitarist that provides instrumental background music for weddings, anniversaries, birthdays and life celebrations to corporate, fund raising and holiday functions. Rick is a multiple winner of the Cleveland Hot List for Wedding Guitarist!His music ranges from Sinatra / Elvis / Temptations TO Beatles / Eagles / Clapton / Marley TO Bruno Mars / Ed Sheeran / Imagine Dragons / Train / Maroon 5.
2020-07-0525 minBizfire Business SpotlightEp 022 - Personalized Fitness to Reach Your Goals - with Brooke KaylorBK Fitness, with owner and head trainer Brooke Kaylor, is paving their own path in the fitness industry. Brooke treats everyone as an individual to help them reach their goals. Brooke Kaylor is a certified personal trainer with ACE, and has a degree in exercise and sports studies. She has a studio without typical machines, but has all the equipment people need to get in the fitness they need. Brooke puts her heart and soul into her clients, working to determine the best routines and programs just for them.** Special Offer just for Listeners!! **
2020-06-2026 minBizfire Business SpotlightEp 021 - An Untraditional Design Agency with a Cause - with Jess AdanichAward-winning graphic designer Jess Adanich of DesignPod Studio talks about how her "Untraditional" agency helps businesses look great and save money!An alumna of the Cleveland Institute of Art having studied industrial and graphic design, Jess Adanich is the founder of DesignPod Studio and Fuzzy Sharks – a non-profit for shark conservation. She brings big brand experience from her years working with Vitamix®, Hasbro NERF®, and Mace®.You will love her story of taking chances and going all in on life and business!** Special Offer just for Listeners!! **A free consultation with myself...
2020-06-1832 minTrade Show University for Virtual & Live EventsEp 036 - Coming Out of COVID - Tips for Going Virtual & Why Live Events are ImportantEp 036 - Coming Out of COVID - Tips for Virtual Events and Why Getting Back to In-Person Shows is Important** This Episode Sponsored by Audible! **Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu ---------------------------------------------Let’s talk about what’s happening right now in the Events industry. The events industry is hurting! And there are so many businesses involved when you really think of it. One big national show can bring business to the convention space, catering, restaurants, transportation, hotels, airlines, parking, and so much mor...
2020-06-1517 minBizfire Business SpotlightEp 020 - Forget Google - Weight Loss Plans for YOUR Life! With Brittany Cermak RDNRegistered Dietitian Brittany Cermak of Your Life Nutrition talks about why you should forget Google and work with a Dietitian to meet YOUR weight loss goals!!Brittany Cermak is a registered Dietitian nutritionist and a Certified Online Dietitian Nutrition Coach. She helps people lose weight, lose fat, beat prediabetes and become a healthier version of themselves! She explains why you should skip the Google search when looking for diets and weight loss programs, and work with a Registered Dietitian to reach your health & fitness goals based on YOUR life! ** Special Offer just for Listeners!! **
2020-06-1330 minBizfire Business SpotlightEp 019 - Quit Smoking in ONE Session with AcuLaser - Luciana McCartneyQuit Smoking in a single session using Laser Acupuncture! Luciana McCartney, Clinical Director at Aculaser Treatment Center in Brecksville, OH shares how and why her method works!Luciana McCartney is the Clinical Director and Owner of AcuLaser Treatment Centre in Brecksville, OH. She helps smokers quit so much easier than standard methods. When smokers come in for their appointment, they leave the office a non-smoker the same day!! Also works with sugar addiction and even some street drugs.** Special Offer just for Listeners!! **Save 10% off any service! (Please note medical insurance is not acc...
2020-06-1035 minTrade Show University for Virtual & Live EventsEp 035 - Answering YOUR Questions! It's Listener Q&A #2!Ep 035 - Answering Listener Questions #2!This Episode brought to you by...My new Podcast - the Bizfire Business Spotlight! It's a unique marketing tool for amazing Small Businesses!Go to IWantTheSpotlight.com to see all you get, and to check out a sample podcast episode.Type TRADESHOW in the Offer Code box for 25% OFF!!----------------------------------------------------Question #1 – I’ve only exhibited at one show, and got few legitimate leads. I don’t think I want to try again.o Did you have any specific goals, and a way you...
2020-06-0812 minBizfire Business SpotlightEp 018 - The Dream of Home Ownership needs a Trusted Realtor - with Katie RothmanDon't Risk your Dreams of Home Ownership by going through the complicated process on your own! Veteran Realtor Katie Rothman discusses the benefits of using a Realtor.Katie Rothman is a Realtor with Howard Hanna with over 16 years of experience. Over that time she has helped over 200 families reach their dream of home ownership! She is a Certified Negotiation Specialist and Certified Relocation Specialist.** Special Offer just for Listeners!! **For buyers: Have a 15-min appointment with Howard Hanna Mortgage and get a $100 gift card!For Sellers: a Free Ma...
2020-06-0730 minBizfire Business SpotlightEp 017 - Current Hair Trends & Old Style Charm - Another Miracle SalonAnother Miracle Salon has helped people look their best for over 30 years! Owner Laura Kominek talks about how this quaint Parma salon is changing with the times while keeping their old style charm!Another Miracle is a quaint salon located in the heart of Parma. Laura's team offers services such as cuts, color, waxing, perms, mani/pedis, deep conditioning treatments, and coming soon, hair extensions. Their professional stylists have over 100 years of combined professional expertise, and will deliver a unique and personal salon experience.** Special Offer just for Listeners!! **FREE Haircut & Style for...
2020-06-0318 minBizfire Business SpotlightEp 016 - Holistic Wellness, Intermittent Fasting & Mindful Eating - with Kelly BaileyKelly Bailey of Kelly Bailey Wellness helps women break the Yo-Yo weight and dieting cycle with proven holistic wellness and nutrition methods!Kelly is a certified personal trainer and certified holistic nutrition coach. She owns and operates Kelly Bailey Wellness out of her home near Lodi, Ohio. Her passion is helping women become strong, confident, healthy, and breaking the yo-yo weight/diet cycle!Be sure to listen for Kelly's Pro Tips!** Special Offer just for Listeners!! **Listeners can get a FREE personal training session (in my studio) or a 50% discount on...
2020-06-0132 minBizfire Business SpotlightEp 015 - Better Preparing Students & Saving $$$ - Kelly MacLean Achievement CentersKelly MacLean and the team at Kelly MacLean Achievement Center (KMAC) help students, student athletes and parents best prepare for and select the right college!I wish I knew about this business when my kids were getting ready for college!Kelly MacLean is a seasoned expert on helping students discover their passion, chart a path and achieve their goals. Her years as a college admission representative, varsity girls soccer coach, and dedication to providing customized solutions for students' challenges has allowed her to impact the lives of thousands of high school students across the country. ...
2020-05-2938 minBizfire Business SpotlightEp 014 - Helping Companies Save $1000s on Claims - Primacy Risk ServicesJohn Liberatore and Primacy Risk Services help transport companies save $1000's each year on insurance claims!Here is a fascinating Small Business that is helping transportation companies save thousands of dollars each year (and possibly even millions) on their insurance claims! John Liberatore is founder and President of Primacy Risk Services where they combine lightning-fast speed, exclusive processes, and cutting edge engineering technology to save their clients a combined millions of dollars in frivolous and fraudulent claims each year!** Special Offer just for Listeners!! **Get 5 Expert tips and techniques you can p...
2020-05-2737 minBizfire Business SpotlightEp 013 - Creating Healthy Snacks & Helping Local Businesses - My Mindful MarketGarrett and Brittany of My Mindful Market create delicious and healthy snacks while helping local businesses grow!Garrett Leinweber and Brittany Allen are founders and owners of My Mindful Market - a business that has a mission for helping people snack mindfully and shop locally. Garrett graduated from Cleveland State University with a degree in business, and gave the Mindful Mission what it needed to grow and flourish. Brittany graduated from Le Cordon Bleu culinary school in Pittsburgh, and puts her culinary expertise to use in developing the delicious Bite recipes they are known for. They have a s...
2020-05-2533 minBizfire Business SpotlightEp 012 - Building Your Brand the Right Way - Eleni Aman of My Aesthetic PhilosophyEleni Aman of My Aesthetic Philosophy helps businesses create powerful Brands.Eleni Aman, owner of My Aesthetic Philosophy, is a Brand Strategist, graphic designer and marketer who helps companies craft their ideal brand, and then create the materials they need to take their brand to the world.** Special Offer just for Listeners!! **Listen to the episode to hear how you can get a FREE consultation call to discuss anything from website & social media audits, to branding questions, to what you need to look for in a designer!** How to Connect with...
2020-05-2221 minBizfire Business SpotlightEp 011 - The Power of Connecting Businesses with Tony StastnyTony Stastny of AnthonyJStastny.com explains the Power of Connecting Businesses together.Tony Stastny is a Business Coach, a BNI Regional Director, real estate investor and author. For BNI and life in general, Tony is a natural connector – getting businesses together throughout Northeast Ohio to help them grow and get the resources they need.** Special Offer just for Listeners!! **You can score a Free copy of Tony’s book, 52 Ways to Skyrocket Your Sales Career by going to his website - AnthonyJStastny.com - and registering for his newsletter!** How to Conne...
2020-05-2028 minBizfire Business SpotlightEp 010 - The Passion in the Adoption process - with Jackie Smigel of Open Arms AdoptionsJackie Smigel of Open Arms Adoptions explains why it's all in the Name!Jackie Smigel has been in the adoption industry in multiple roles for over 30 years. She shares the process prospective parents go through, the emotional highs and lows, and how Open Arms Adoptions is so special!** Special Offer for Listeners! **Get our Free Resource Guide - not available on the website! Only for listeners!10 Myths of Adoption and Steps to Choosing an Adoption AgencySend an email to info@openarmsadopt.com** Get in Touch with...
2020-05-1723 minBizfire Business SpotlightEp 009 - Putting the REAL in Realtor with Janet JarvisIn the Bizfire Business Spotlight is Janet Jarvis, Realtor with Keller Williams Elevate serving Northeast Ohio!Janet is a unique Realtor who has 20 years in the real estate industry - 10 playing various roles in the mortgage lending market, and 10 as a licensed Residential Realtor. Her no-nonsense approach always puts the buyer first and it is her mission to not waste anyone's time. She truly puts the REAL in Realtor!** Special Offer for Listeners! **List with Janet and your home is worth $150,000 or more, she will reimburse you for a pre-inspection (up to $300) at...
2020-05-1634 minBizfire Business SpotlightEp 008 - The Power of Expert Business Assessments with Get In Gear Business SolutionsToday in the Bizfire Business Spotlight is Get In Gear Business Solutions in Medina, OH! Janice Jokkel is the Founder and CEO of Get In Gear, and she has such a passion for helping other businesses get out of their own way and GROW! Get In Gear specializes in expert business assessments and the coaching needed to make sense of the results.** Special Offer for Listeners!! ** Get a professional DISC Assessment PLUS a coaching “Power Hour” to understand the results and provide five key areas to work on in the next 30 days for just $1...
2020-05-1425 minBizfire Business SpotlightEp 007 - Stepping Up to Serve Local Businesses - Missy McWhorter with Fairlawn Area Chamber of CommerceFairlawn Area Chamber of Commerce supports and connects Businesses in the Fairlawn, Copley and Bath, OH areas. They have a wide variety of services, events and people to help support growth!Missy McWhorter has been the Executive Director of Fairlawn Area Chamber for over 4 years. She came to the chamber with a non-profit background and has a bachelors degree in Justice Studies from Kent State. Her passion is to help others and build relationships!Fairlawn Area Chamber of Commerce began in November 1963 originally as the Fairlawn Village Chamber of Commerce.Today their mission...
2020-05-1224 minBizfire Business SpotlightEp 006 - Getting People Fit Physically & Spiritually - Lindsay Fullerman with Fit From FaithFit From Faith helps people get fit Physically as well as Spiritually featuring an exclusive Christ-centered approach.Lindsay Fullerman is the founder of Fit from Faith - a Christ-centered health and wellness organization. Lindsay received a degree in Kinesiology from Kent State University’s School of Education, Health and Human Sciences and a minor in Sports Administration. She is an expert in wellness coaching and habit change and also holds Strength and Conditioning, Sports Nutrition certifications. She serves as the Health and Wellness Adviser at Borromeo and Saint Mary Seminaries in Wickliffe, Ohio. ** Spec...
2020-05-1033 minBizfire Business SpotlightEp 005 - Relieving Pain with CBD - Sam Whyel of PainPatrol ProductsPainPatrol Products are FDA approved, triple-tested pain relieving products featuring the proven health benefits of CBD.Sam Whyel has been in the medical supply business at various levels for the past 30 years. In 2019, he created PainPatrol Products to help people get proven pain relief from CBD-based products, and setting themselves apart from the myriad of products out there making outlandish claims. PainPatrol has multiple different products to meet different needs of athletes, seniors, and anyone else dealing with the aches and pains of daily living.** Special Offer just for listeners! **Get 50% off your e...
2020-05-0628 minBizfire Business SpotlightEp 004 - Craft Beer, Innovation & a Cause! Rivalry Brews with Adam Esker & Peter KrafcikRivalry Brews combines Craft Beer shipped to your door, Innovation and a Great Cause! Adam Esker and Peter Krafcik are the founders of Rivalry Brews. Rivalry Brews partners with several local Ohio craft breweries to ship their beer right to our customer’s front doors. Not only are we helping people throughout Ohio find out about amazing craft breweries, we are also giving back to help the Great Lakes by donating a portion of our proceeds and volunteering our time with Eriesponsible (https://www.eriesponsible.org/), an organization dedicated to cleaning up Lake Erie and the Great Lakes...
2020-05-0329 minBizfire Business SpotlightEp 003 - Get Fit with Susan Russell of Heart Centered Health & WellnessCertified Personal Trainer Susan Russell of Heart Centered Health & Wellness in Medina, OH!Susan is a Certified Personal Trainer through the American Council on Exercise (also known as ACE) and she is an ACE Group Fitness Instructor.She became interested in health and wellness in response to her own parents’ health issues with heart disease and cancer. In 2008 she began working with a personal trainer and was amazed at how it impacted her fitness. She decided to pay it forward and help others reach higher levels of fitness.Special Offer from Susan Russell:...
2020-04-2816 minBizfire Business SpotlightEp 002 - Beyond Words Music & Dance Center with Erin JesterThis time in the Business Spotlight...Erin Jester, founder of Beyond Words Music & Dance Center!Beyond Words' main location is in North Royalton, OH and a second location in Medina, OH. Plus they have 3 other satellite locations throughout the Cleveland/Akron area.Scroll down for Erin's Special Offer!!Beyond Words specializes in children with challenging behaviors and limited language.Our music therapists incorporate successful behavior management, sensory integration, presuming students’ intellect and positive reinforcement into their practice.Many Virtual and In-Person programs available using Music Therapy and Da...
2020-04-2828 minBizfire Business SpotlightEp 000 - This is the Bizfire Business Spotlight Podcast!Episode 000 - This is the Bizfire Business Spotlight Podcast!The Bizfire Business Spotlight is a podcast dedicated to giving Small Businesses their chance to get in the Spotlight!Hosted by veteran podcaster Jim Cermak (Trade Show University podcast), Business Spotlight is an interview show that focuses completely on the small business. These Small Businesses typically don’t get the press and exposure they deserve. The world needs to know what makes them special, why they love doing what they do, and why people should give them a try.Want to be in...
2020-04-2405 minTrade Show University for Virtual & Live EventsEp 028 - Virtual Trade Show Options - The Lockdown EpisodeEpisode 028 – Virtual Trade Show Options - The Lockdown EpisodeEverything has shifted in the trade show and event world. We’re a world in lockdown and trade shows are all postponed for a few months.You need to make up for the lost opportunities from not being able to go to one or multiple shows, what options are there?-----------------------------------------If you’re a small business or you want someone to bounce ideas off of or brainstorm, reach out to me and we can jump on a zoom call together. My years of...
2020-04-2023 minTrade Show University for Virtual & Live EventsEpisode 008 - New Years Resolutions for Trade ShowsEpisode 008 – New Years Resolutions for Trade ShowsNew Years Resolutions for Trade Shows? Really? YES!! Resolve to make 2020 the best year ever for your shows! · 2019 is in the books, and I hope it was a good year for you personally and professionally. · Celebrate and remember the highs, take the lessons and memories from the lows and keep moving forward. · I want you to Make 2020 the year you commit to expect more and get more from each and every trade show. Raise the bar! · But focus is key. If you have too many things you are trying to acc...
2019-12-3012 min
Trade Show University for Virtual & Live EventsEpisode 005 - How to Maintain Your Energy at Trade Shows - with Brittany Cermak RDNEpisode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak, RDNA very special episode today with our guest (and in full disclosure – my daughter) Registered Dietitian Brittany Cermak! Brittany is going to discuss what we need to be doing to maintain our energy throughout these long shows. With many hours on our feet and having to perform at a high level, we can get tired and drained. This is important information for anyone who works trade shows!Brittany is a Registered Dietitian & Nutritionist in Cleveland, Ohio who works full time for a non-profi...
2019-12-1629 min