Shows
Frustrated By Your Marketing?Cracker Barrel & MSNBC: What Were They Thinking?Two iconic American companies (Cracker Barrel and MSNBC) just unveiled major rebrands, and both of them left most people asking the same thing: What were they thinking?In this episode, I break down what these companies were trying to achieve, why their updates feel generic and forgettable, and what you can learn from their branding missteps. Cracker Barrel ditched its namesake barrel, while MSNBC (now MS NOW) rolled out a new name and tagline so bland it could be for any news station. Both updates are cleaner, more modern… and far less meaningful.In...
2025-08-2208 min
Frustrated By Your Marketing?GPT-5’s Big Flop? A Small Step for AIOpenAI promised a giant leap forward with GPT-5, but after a week of testing, it feels more like baby steps. Instead of revolutionizing AI, this update has left power users frustrated, marketers scratching their heads, and OpenAI backpedaling on some big changes.In this episode, I unpack what happened, why GPT-5 didn’t deliver the “wow” moment we were told to expect, and why this slower pace of AI progress might actually be a good thing for your career. This isn’t just about AI performance; it’s about understanding your audience, managing expectations, and delivering consistent results.
2025-08-1510 min
Frustrated By Your Marketing?Was GPT-5’s Launch a Marketing Fail?OpenAI’s long-awaited GPT-5 has finally arrived, but the launch didn’t exactly go according to plan. From awkward pauses and a botched chart to a hype-heavy email that landed before the product was even live, this rollout was part tech milestone, part marketing cautionary tale.In this episode, I break down what worked, what fell flat, and the key lessons any marketer can take from one of the biggest AI announcements of the year (maybe ever). This isn’t just about AI. It’s about audience targeting, managing expectations, and why even billion-dollar companies miss the fundamen...
2025-08-0815 min
Frustrated By Your Marketing?Astronomer, AE & Dunkin’ Tried to Be Clever: Did It Work?Gwyneth Paltrow, Sydney Sweeney, and Gavin Casalegno all starred in viral ads this week - but not everyone was laughing. From Ryan Reynolds' agency pulling off a cheeky Coldplay callback to two surprising genetics-themed campaigns from American Eagle and Dunkin’, this week has been a masterclass in marketing missteps… or maybe marketing genius?In this episode, I break down three campaigns that tried to ride the cultural wave and ask the question every marketer should be asking: When does clever cross the line?This isn’t just about ads - it’s about backlash, brand identity...
2025-08-0112 min
Frustrated By Your Marketing?What Marketers Can Learn From The Coldplay Kiss Cam ScandalA 15-second kiss cam clip at a Coldplay concert just torched the career of Astronomer CEO Andy Byron and his Chief People Officer, Kristin Cabot. The meme took over the internet and turned into one of the most valuable earned media moments of the year.In this episode, I unpack how this cringeworthy viral moment turned into a global brand crisis and why every marketer should pay attention. It’s not just a scandal - it’s a blueprint for how emotion, timing, and body language can overpower even the most polished campaigns.This isn’t just...
2025-07-2506 min
Frustrated By Your Marketing?The Marketing Lesson Behind Elon’s $200M AI DealElon Musk’s xAI just landed a $200 million contract with the Pentagon despite chaotic PR, public feuds, and a reputation that’s anything but polished.In this episode, I break down what this massive deal really means - not just for AI, but for marketers who obsess over brand image and “playing it safe.” Spoiler: the strongest offer still beats the cleanest optics.This isn’t just about military contracts and tech drama. It’s about hedging bets, staying in the mix, and understanding why “messy but useful” still wins in business.In this episode, I...
2025-07-1805 min
Frustrated By Your Marketing?OpenAI vs. Chrome: The Rise of AI BrowsersOpenAI is launching a new browser, and it’s not just another app. It’s a full-on power play for Google’s empire.In this episode, I break down why OpenAI’s rumored AI-powered browser is such a big deal and what it means for marketers, creators, and anyone relying on SEO, ads, or Google’s ecosystem to get found.This isn’t just about a better way to surf the web. It's about agentic AI, audience capture, and who controls the data that drives your marketing.In this episode, I cover:What we know...
2025-07-1105 min
Frustrated By Your Marketing?Disney vs Midjourney: Will Copyright Survive AI?Everyone’s worried AI is stealing intellectual property, but most creators are defending the very system that never really protected them.In this episode, I dig into the massive copyright lawsuit that has Disney and NBCUniversal taking on Midjourney. This isn’t just another legal headline. It could be the beginning of a seismic shift in how we think about ownership, creativity, and compensation in the age of AI.From billion-dollar characters to federal rulings on fair use, the system is being stress-tested like never before. But here’s the twist: while the big studios fight...
2025-06-2710 min
Frustrated By Your Marketing?What If AI Works Too Well?We keep racing toward better AI. But is anyone ready for what that actually means?In this episode, I dive into a thought experiment about all the things that have been bugging me about AI's potential impact. From the economy to ethics, marketing to mortality, I explore what happens if AI delivers on every promise. This is a wake-up call for everyone. It’s a big picture, best-and-worst-case look at how AI could transform (or derail) everything we know.But this isn’t just about AI taking jobs. It’s about identity, trust, creativity, grief, and wh...
2025-06-2015 min
Frustrated By Your Marketing?A Spoonful of Fear: The Microplastics Messaging MachineWhy are we suddenly afraid of microplastics (something scientists have known about since the 1970s)? It’s not the data. It’s the drama. In this episode, I break down how a single terrifying stat, “you eat a credit card’s worth of plastic every week,” turned a niche environmental concern into a growing national panic.But this isn’t just about plastic plates and BPA bans. It’s about how environmental messaging works and why it so often outperforms traditional marketing. I discuss how fear, simplicity, and a good story can move products faster than any product demo e...
2025-06-0608 min
Frustrated By Your Marketing?Why Netflix Took Elmo from HBO (And Why It Actually Matters)What does it mean when Elmo parts ways with HBO and lands on Netflix? On the surface, it’s just another licensing deal, but it’s actually a masterclass in brand alignment, strategic partnerships, and earning consumer trust. I explain how HBO’s decision to let go of Sesame Street isn’t a loss but a smart refocus on its core identity. Meanwhile, Netflix didn’t just acquire a show. They borrowed decades of trust from parents without changing anything about their platform.But it’s not just about Elmo. I also dive into the bigger shifts in kids’ con...
2025-05-3008 min
Frustrated By Your Marketing?Is OpenAI Building the iPhone of AI?What happens when the world's best designer teams up with the most powerful AI company? We’re about to find out. OpenAI just announced a partnership with legendary Apple designer Jony Ive, and it could signal a shift as big as the launch of the iPhone. I break down why this matters, what it means for the future of devices, and why Apple should be nervous.
But that’s just one topic from this week’s “Junk Drawer” episode. I’m also diving into two major branding redos - HBO’s backpedal from “Max” and Jaguar’s quiet retreat from a futuristic rebrand...
2025-05-2318 min
Frustrated By Your Marketing?No Targeting, No Creative, No Strategy?! Meta’s Shocking AI PlanIn this episode, I’m breaking down something Mark Zuckerberg said that should’ve shocked every marketer, but barely anyone’s talking about it. He just laid out a vision for AI-powered advertising that doesn’t need strategy, creative, or even an understanding of your audience. I unpack what he said, why it’s a huge deal for marketers, and what we can do to prepare.
You’ll learn:
What Zuckerberg actually said in his recent interview about AI-driven advertising
The rise of “black box marketing,” and why it’s more dangerous than helpful
Why letting platforms control your brand is a fast path to...
2025-05-1608 min
Frustrated By Your Marketing?Why The Ice Bucket Challenge Went Viral (And Came Back)In this episode, I’m breaking down one of the most iconic charity marketing campaigns of all time and why nearly every attempt to copy it has failed.
We’ll revisit the Ice Bucket Challenge, explore the emotional and social dynamics that made it explode, and look at its 2025 reboot aimed at mental health. I share lessons for marketers and non-profits who want to build real momentum without resorting to gimmicks.
In this episode, I cover:
Why the original Ice Bucket Challenge really went viral
The difference between a viral stunt and an authentic movement
What made the 2025 “Speak Your Mind” r...
2025-05-0913 min
Frustrated By Your Marketing?Should You Let Clients Know You’re Using AI? | Listener QuestionsAI is changing everything - but how much should you say about using it?
In this episode, I’m answering listener questions about the messy world of marketing with AI: ethical dilemmas, burnout, client fears, and the pressure to be perfect (and fast).
From freelancers losing work to AI to internal teams unsure how to position their AI-assisted work, this episode digs into the unspoken tension many marketers are feeling right now and how to handle it.
In this episode, I cover:
Should you disclose when you use AI for your work?
Why “AI saves time” can backfire fast
How to pos...
2025-05-0217 min
Frustrated By Your Marketing?Why Most Podcasts Fail: And What I Learned After 50 EpisodesMost podcasts don’t make it past episode three. 90% of the rest quit before episode 20. So, how did Frustrated By Your Marketing? hit episode 50? And what did I learn along the way?
This isn’t a victory lap; it’s a breakdown of what it takes to create consistent content, why YouTube nearly killed the show, and how podcasting became my personal testing lab for marketing experiments, AI tools, and new platforms.
In this episode, I cover:
Why 99% of podcasts fail - and how to avoid the same fate
The mindset shift that helped me push through the dip
What I lear...
2025-04-2515 min
Frustrated By Your Marketing?Retirement Is a Marketing Scam: AI Will Make It WorseWe’ve all been told that retirement is the goal - the reward after decades of hard work. Save up, slow down, and finally enjoy life. But what if that entire idea is just a well-packaged marketing campaign?
In this episode, I break down why the concept of retirement was invented, how it’s been sold to us for decades, and why the rise of AI is only making that pressure worse. From Otto von Bismarck to Bill Gates, from “Golden Years” brochures to the push to “make room” for Gen Alpha, retirement isn’t what you think it is. And if you’re...
2025-04-1812 min
Frustrated By Your Marketing?Is WordPress Falling Apart? Inside the CEO Power StruggleMost people think WordPress is a stable, community-driven platform. And for the most part, it is. But behind the scenes, a bitter power struggle is threatening everything that makes it great.
In this episode, I break down the escalating feud between Matt Mullenweg, the CEO of Automattic, and WP Engine, a billion-dollar WordPress hosting company. From plugin takeovers to legal battles, the WordPress ecosystem is caught in a fight over power, money, and the future of open source. This drama could reshape how over 43% of the web is built.
In this episode, I cover:
The September speech that ignited the...
2025-04-1115 min
Frustrated By Your Marketing?AI Images Changed Everything: The Creative Economy Is Just BeginningMost people think AI is killing creativity. I think it’s doing the opposite.
In this episode, I explore ChatGPT's new image generation features and why it’s sparking panic in the design world. From Studio Ghibli-style portraits to South Park selfies, the line between inspiration and copyright violation is getting blurry fast. But here’s the twist: I believe we’re entering a new golden age of creativity.
In this episode, I break down:
What’s actually possible with the new AI image tools (and what blew my mind)
Why the Studio Ghibli backlash is bigger than just style theft
Th...
2025-04-0417 min
Frustrated By Your Marketing?AI Will Replace Jobs: But Most People Still Aren’t Using ItMost people still don’t use AI consistently in their work, but the job market is already shifting. With Bill Gates predicting a two-day workweek and AI creeping into everything from education to healthcare, the clock is ticking.
In this episode, I break down:
Why I think Gates is (mostly) right, and how it will impact your career
How AI will reshape jobs like teachers, doctors, and support staff
What it means to be “ahead” in AI right now (even if you feel behind)
The rise of AI dependence and whether we’re becoming addicted to it
How the RICE framewor...
2025-03-2814 min
Frustrated By Your Marketing?MegaLag vs. Honey: Is Independent Journalism at Risk?The YouTuber who exposed the PayPal Honey scandal has vanished, and many think he was forced to disappear. After racking up 17 million views and triggering policy changes at Google, MegaLag promised a follow-up… and then went completely silent.
In this episode, I break down:
What’s changed since the Honey affiliate link scandal first broke
How Google responded - and why it doesn’t go far enough
The mysterious disappearance of MegaLag (and what he did say publicly)
The real risks independent journalists face when taking on big companies
Why this matters for marketers, creators, and consumers alike
What protections are mi...
2025-03-2107 min
Frustrated By Your Marketing?Bitly’s Big Mistake: Why Their Free Plan Is Now UselessBitly just made a huge change to its free plan, which could spell the end of Bitly as the go-to link shortener. If you’re using Bitly’s free service, your links will now show a preview page with ads before sending users to their final destination.In this episode, I break down:What’s happening with Bitly’s new terms of serviceWhy this shift is a major business model change for themHow this impacts marketers, businesses, and casual usersThe risks of third-party link shorteners – and why I stopped using themA free alternative that puts you back in co...
2025-03-1409 min
Frustrated By Your Marketing?Moving? These Marketing Lessons Apply to Any BusinessMoving is stressful - financially, emotionally, and physically. But while packing boxes and staging my home, I was reminded that marketing is everywhere. The same principles that help sell a home can make any brand more successful.
Here are four key marketing lessons I saw in action:
People can feel perfection. Even if they can’t explain why. Small details matter more than you think.
A little friendliness goes a long way. The smallest personal touch can leave a lasting impression.
The best gifts aren’t the most expensive. They’re the most thoughtful. One realtor’s unexpected gesture made her unfo...
2025-03-0714 min
Frustrated By Your Marketing?Your Video Went Viral… Now What?In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco explores what really happens when a video goes viral. Will your business instantly be flooded with sales? Not necessarily.Jim breaks down the three types of viral content—and why only one leads to actual revenue. Using a recent restaurant client’s unexpected viral moment as a case study, he unpacks:Why most viral videos don’t translate to more sales?The key differences between meme-based virality and product-driven virality.How to capitalize on viral moments to build long-term brand equity.Practical strategies to tur...
2025-02-2806 min
Frustrated By Your Marketing?AI Burnout Is Real: Here’s How to Avoid ItIn this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco explores the surprising reality of AI burnout. AI is supposed to make work easier, but a recent study found that 77% of employees say AI has actually increased their workload—leading to frustration, stress, and unrealistic productivity expectations.Jim connects this modern struggle to the washing machine paradox, explaining why new technology doesn’t always save us time—it just changes what “good” looks like. He also unpacks:How AI tools shift work from repetitive tasks to high-level cognitive load.The dangers of chasing every new...
2025-02-2112 min
Frustrated By Your Marketing?The dAImond Theory: When AI Becomes Too PerfectIn this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco breaks down the rapid advancements in AI and what they mean for marketers. With new AI models coming out almost every month, how can businesses keep up—and more importantly, how will consumer behavior shift in response?Jim introduces his dAImond Theory, exploring why human-made work may become more valuable in a world dominated by AI-generated “perfection.” He also unpacks the latest AI breakthroughs, from OpenAI’s GPT-4.5 to DeepSeek’s cheaper AI models and the race toward Artificial General Intelligence (AGI) and even Artificial...
2025-02-1412 min
Frustrated By Your Marketing?$8 Million for That? Breaking Down This Year’s Super Bowl AdsIn this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco breaks down the biggest hits and misses from this year’s Super Bowl commercials. With brands spending up to $8 million for a 30-second spot, the stakes are high—but did they deliver?Jim unpacks why some ads nailed their message (Coors Light’s clever product tie-in) while others completely missed (Little Caesars’ flying eyebrows). He also dives into the ad that will have everyone talking on Monday and why nostalgia-driven marketing is such a powerful tool.From some chuckle-worthy moments to total brand di...
2025-02-0711 min
Frustrated By Your Marketing?Walmart & Jaguar’s Logo Redesigns: Pointless or Brilliant?In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco takes a deep dive into two of the most controversial recent logo redesigns—Walmart and Jaguar. At first glance, both updates seemed unnecessary, even misguided. But could they actually be marketing brilliance?Jim unpacks why Walmart’s barely noticeable tweaks might be more strategic than they seem and how Jaguar’s complete rebrand—featuring that bizarre capital “G”—is infuriating the design world. He also explores the psychology of brand updates, when minor refinements make a huge impact, and when it’s time to scrap everything...
2025-01-3110 min
Frustrated By Your Marketing?TikTok, Trump & Social Media’s Future in 2025In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco dives into TikTok’s dramatic 12-hour shutdown, the political chaos surrounding its U.S. ban, and what this all means for the future of social media in 2025. From President Trump’s surprising role in TikTok’s return to rumors of Elon Musk and MrBeast buying the platform, Jim unpacks the unfolding drama that could mark the beginning of the end for TikTok.He explores how this moment of upheaval erodes trust among users, particularly younger audiences, and why brands need to rethink their platform choice...
2025-01-2410 min
Frustrated By Your Marketing?Angry Facebook Is Back: The Marketing Impact of Meta’s Free Speech PoliciesIn this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco unpacks Meta’s surprising new free speech policies and what they mean for marketers. He explores Mark Zuckerberg’s decision to ditch fact-checkers, embrace community moderation, and bring back controversial discussions on the platform. Jim examines the potential risks for brands, the ethical dilemmas of advertising alongside divisive content, and why this shift signals the end of “Happy Facebook.” He also speculates how these changes and the looming TikTok ban could reshape social media marketing in 2025.LINKS:Mark Zuckerberg’s Video on F...
2025-01-1713 min
Frustrated By Your Marketing?The Honey Scam: How It’s Changing Marketing Ethics ForeverIn this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco discusses the Honey scam exposed by YouTuber MegaLag. He details how the company misleads consumers and steals commissions from influencers. He explores the ethical implications of these practices, their potential impact on the marketing industry, and the importance of investigative journalism in uncovering such scandals. Jim predicts significant changes in marketing ethics and regulations, urging listeners to reconsider using Honey.LINKS:MegaLag’s YouTube Video "Exposing the Honey Influencer Scam"FRUSTRATED BY YOUR MARKETING? is ho...
2025-01-1014 min
Frustrated By Your Marketing?You’re Using AI Wrong – Change This ONE ThingAre we selling AI short by calling it an “assistant” or “intern?” In this episode, I challenge the way we frame AI in marketing and offer a new perspective on unlocking its full potential. Instead of treating AI as a subordinate, think of it as an extension of your own capabilities—your personal “Iron Man” device.I share real-world examples of how AI has helped me brainstorm and prepare for high-level tasks, saving time while boosting creativity. You’ll learn how to balance human decision-making with AI efficiency, ensuring you stay at the forefront of innovation.Let’s discover...
2024-11-1808 min
Frustrated By Your Marketing?The Rise of SearchGPT & What It Means for YouThe search landscape is shifting, and the rise of SearchGPT might be the game-changer we've all been waiting for. But what does this mean for Google, SEO, and your business?In this episode, I dive into the exciting announcement of SearchGPT and explore how this AI-powered search engine will reshape the future of search. From Google’s ad-centric approach to the growing trend of zero-click searches, I explore what these developments mean for online visibility, SEO strategies, and user engagement. I also discuss how AI personalization is set to revolutionize search experiences and what this means for th...
2024-08-2317 min
Frustrated By Your Marketing?The Secret Formula Behind Iconic Brands: What You’re MissingWhat makes a brand iconic and unforgettable?Brand identity goes way beyond a logo and catchy tagline—it's the very soul of your business. In this episode, I’m joined by Emma Schermer Tamir, CEO & Co-founder of Marketing by Emma, as we dive deep into what truly makes a brand stand out. From Apple to Liquid Death, we analyze the big players and extract lessons you can apply to your own brand strategy.We explore how to define your brand's voice, understand your competitive landscape, and develop a compelling customer avatar. Learn about the 3 C's of b...
2024-08-0936 min
Referrals Done Right#27 - Frustrated By Your Marketing?This episode of Referrals Done Right, is a segment from Scott's recent appearance on Jim DeMicco's "Frustrated By Your Marketing?" podcast. FBYM? channels are linked below. The full episode can be found here:https://podcasts.apple.com/us/podcast/the-truth-about-relationship-marketing-with-scott-grates/id1680185766?i=1000659740723---Frustrated By Your Marketing? Links:Linkedin - https://www.linkedin.com/in/jhdemicco/YouTube - https://www.youtube.com/@fbymamarketingInstagram - https://www.instagram.com/fbymarketingFacebook - https://www.facebook.com/fbymamarketing---Scott's Links:Referrals Done Right Book Pre...
2024-07-0112 min
Frustrated By Your Marketing?The Truth About Relationship Marketing with Scott GratesIn this episode, Jim DeMicco sits down with Scott Grates, author of the book “Referrals Done Right,” to explore his relationship marketing method. Scott shares his journey from struggling to maintain his business to getting over a thousand referrals for his business every year for the last ten years while significantly reducing his traditional marketing budget.The discussion starts with AI’s role in today’s marketing landscape and transitions into the importance of human connection in business. Scott emphasizes the value of building genuine relationships instead of relying solely on traditional marketing methods. He recounts his transfor...
2024-06-2148 min
Frustrated By Your Marketing?The One Lie You Should Tell in Marketing to Elevate Your BrandUsing well-crafted lies in marketing can make your brand truly unforgettable.Learn how to strike the perfect balance between creativity and honesty, ensuring you always deliver on your core promise. Discover the magic of storytelling with the powerful 'Flip the Script' method, illustrated by standout examples like the viral Snoop Dogg Solo Stove ad and an April Fools’ campaign I ran for a restaurant client.Learn the four key elements that make these campaigns so effective: surprise, relief, sharing, and contrast. Plus, I invite you to brainstorm your own 'Flip the Script' campaigns to take yo...
2024-05-2908 min
Frustrated By Your Marketing?Play By Google’s Rules To Win Local MarketingIs your business bending to Google’s will, or are you leveraging its power to your local marketing advantage? In this episode, I discuss the often intimidating world of Google with Mike Blumenthal, the co-founder of Near Media and one of the top names in SEO. Google’s algorithms and policies are tools that, when expertly navigated, can unearth vast potential for local businesses. Yet, they require a nuanced understanding and strategy to harness effectively.Google Business Profiles (GBP)In the digital era where immediate, local search results dictate consumer choices, mastering your business profile on G...
2024-04-1956 min
Frustrated By Your Marketing?AI Revolution: Will Marketing Jobs Become Obsolete?Is AI coming for your marketing jobs? Well, it’s a yes and no situation. Change is inevitable, and while AI is set to transform our industry by automating many tasks, those who are ready to learn and evolve have a unique advantage. I’ve started comparing AI to an excavator to emphasize the importance of expertise in navigating the use of AI.AI will inevitably take over your repetitive and mundane tasks, allowing you to shift to more creative and strategic work. However, this shift brings the risk of burnout. As AI takes over the repetitive task...
2024-04-0520 min
Frustrated By Your Marketing?The Power of AI in Repurposing Your Marketing Content with Cody SchneiderIn this episode, host Jim DeMicco delves into the world of AI content repurposing and the impact of AI on the creator economy. He is joined by Cody Schneider, co-founder and CEO of Swell AI, a company that specializes in repurposing audio and video content into various formats suitable for multiple platforms.The conversation kicks off with a discussion about the recent advancements in AI technology, particularly OpenAI’s Sora, a text-to-video generator that has the potential to revolutionize content creation. They delve into the implications of such technology on the creator economy and the marketing industry as...
2024-03-0856 min
Frustrated By Your Marketing?What is Demand Generation Marketing? Insights from Expert Reggie JamesIn this episode, host Jim DeMicco is joined by Reggie James to discuss the topic ‘What is demand generation marketing?’ and how it can boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of Digital Clarity.Jim and Reggie chat about moving beyond traditional marketing metrics like ROAS and KPIs to emphasize the importance of nurturing future clients and building trust over time for a better return on investment. The discussion covers many topics, including the Snoop Dogg Solo Stove controversy, which serves as a case...
2024-03-0152 min
Frustrated By Your Marketing?Unlocking Amazon’s Marketing Secrets: Marketing Strategies for Success with Mike BeggIn this episode, Jim DeMicco interviews Mike Begg, an Amazon expert and the co-founder and CEO of AMZ Advisers, about his marketing strategies for Amazon. They discuss various topics related to Amazon, including growing businesses on the platform, the challenges of selling on Amazon, advertising and SEO strategies, and expanding brands to Latin America. Mike is also the co-founder of GoAvance and explains that expanding to Latin America can be a lucrative opportunity for brands, especially in categories like consumer electronics, supplements, and cosmetics.Mike shares insights from his journey, starting with Kindle eBooks, reselling clearance items...
2024-02-2341 min
Frustrated By Your Marketing?The Stanley Tumbler Craze: A Marketing RevolutionIn this episode, hosts Jim and Madison delve into the fascinating world of the Stanley Tumbler, a product that has taken the reusable water bottle and marketing industries by storm. They explore the 100+ year history of Stanley and the unexpected shift in its target demographic from a predominantly male audience to a female-dominated one. This pivot increased the company’s revenue from $73 million in 2019 to an estimated $750 million in 2023.The discussion covers the Stanley Cup’s transition into a fashion statement and status symbol. Jim and Madison discuss how strategic marketing and social media influencers have positioned the...
2024-02-1630 min
Frustrated By Your Marketing?Beyond Focus Groups: Redefining Marketing Research with Justin ChenIn this episode, Jim DeMicco interviews Justin Chen, co-founder of PickFu, a DIY consumer research platform that’s an easy and inexpensive alternative to traditional marketing research focus groups. During the episode, Jim promises to run a PickFu to help choose his YouTube thumbnails (26:46), and the one you are seeing was selected based on that poll (link below).At the beginning of the conversation (00:54), they discuss the benefits and challenges of remote work, the return to office culture, and the importance of trust and communication in remote teams. They both agree that remote work offers benefits such as...
2024-02-0946 min
Frustrated By Your Marketing?How to Hire or Fire a Client with Deevo TindallIn this episode, host Jim DeMicco sits down with Deevo Tindall, founder of Fusion Creative, for a candid conversation about the art of attracting the right clients and the tough love of letting the wrong ones go. Discover the secrets to building successful client relationships, from identifying those who align with your core values to gracefully parting ways with those who don’t.It’s not just about marketing; it’s about fostering connections that fuel growth and creativity. Aligning your values and goals with your clients is essential for a productive and fulfilling relationship. Jim and Deevo...
2024-02-021h 01
Frustrated By Your Marketing?Our 2024 Marketing PredictionsIn this episode, Jim and Madison discuss their predictions for 2024. Jim predicts that MrBeast will become the number one channel on YouTube, while Madison predicts that Instagram will rework Threads. They also discuss the possibility of a clear winner emerging among text-based social media platforms and businesses doing more politically motivated ads. Jim’s wildest prediction is that an A-list celebrity will sign an exclusive deal with a major social media platform, and Madison predicts an increase in the use of QR codes in TV ads. And, of course, the conversation covers the future of AI, focusing on the ba...
2024-01-2642 min
Frustrated By Your Marketing?Grading Our 2023 Marketing PredictionsIn this episode, Jim and Madison review their marketing predictions for 2023 and grade themselves on their accuracy. The predictions cover various topics such as ChatGPT AI integrations in marketing software, more behind-the-scenes content from businesses, YouTube Shorts, the expansion of business loyalty programs, the impact of stock photos on website traffic, media companies targeting big live events, and the rise of paid social media and Web 3.0.Key Moments From This Episode:01:15 - Prediction 1 (Jim | Grade A+): We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.05:17 - Prediction 2 (Madison | Grade B...
2023-12-2734 min
Frustrated By Your Marketing?Snoop Dogg Wins Ad of The YearIn this episode, Jim and Madison discuss Snoop Dogg’s recent ad campaign with Solo Stove. They analyze the genius behind the ad and its impact on brand awareness and sales. The hosts were particularly impressed by the clever use of ambiguity and suspense in Snoop Dogg’s social media teasers, where he hinted at giving up ‘smoke,’ a move that sparked widespread curiosity and speculation. This brilliant play on words, combined with Snoop Dogg’s strong personal brand and unexpected collaboration with a high-end, smokeless bonfire company, demonstrates the power of innovative marketing.Jim and Madison discuss th...
2023-12-1818 min
Frustrated By Your Marketing?Tips To Avoid Domain SlammingIn this episode, hosts Jim DeMicco and Madison McQuistion tackle the frustrating topic of domain slamming. Jim sheds light on this deceptive practice, stressing the importance of vigilance in domain registration and renewal. He offers actionable advice, urging listeners to use trusted services like Namecheap or GoDaddy and highlighting the significance of domain privacy. Madison’s personal anecdotes about using WordPress and Wix for domain registration add a practical perspective to the discussion.
The hosts discuss the costly consequences of falling for domain slamming and share tips on recognizing scam attempts, such as overly urgent correspondence or requests from unfamiliar so...
2023-11-3024 min
Frustrated By Your Marketing?Marketing Magic: Memes, AI & Mr. BeastIn this “Junk Drawer” episode, Jim and Madison delve into some recent marketing topics and trends. Join them as they explore Mr. Beast’s remarkable achievement of reaching 200 million subscribers.They also scrutinize the controversial utilization of AI-generated chatbots featuring celebrities like Kendall Jenner and ponder this technology’s far-reaching implications for the entertainment and marketing industry. They also delve into AI’s influence on Amazon product reviews, highlighting how it streamlines and enhances consumer access to information.Additionally, they tackle the pressing issue of excessive website ads, discussing the potential pitfalls of repetitive ad exposure a...
2023-11-0642 min
Frustrated By Your Marketing?AI’s Impact on Marketing with Paula PhelanIn this episode, Jim DeMicco speaks with AI Expert Paula Phelan to discuss the world of AI and its profound impact on the marketing industry and beyond. Paula is a visionary leader and seasoned entrepreneur and is now the COO of Intelligent Relations. Together, they explore AI’s evolving role, emphasizing its ability to transform the workforce, create job opportunities, and revolutionize how we do business.Jim and Paula discuss the influence of AI in various sectors, from small businesses to healthcare, photography, and writing; they provide insights into how this technology empowers those who embrace it. Th...
2023-10-2457 min
Frustrated By Your Marketing?Marketing Insights from Apple’s 2023 EventsJoin Jim and Madison as they delve into the captivating world of Apple’s marketing mastery. They dissect two recent Apple events, unveiling the company’s innovative products, and explore what Apple said and how they said it. Discover the secrets behind Apple’s exceptional presentation skills, emotionally resonant commercials, and the impressive production value of their virtual events. From the allure of cutting-edge technology to the art of keeping audiences spellbound, this episode offers a fascinating look at the magic of Apple’s marketing. Tune in as they unravel the secrets of this tech giant’s success!Key Mome...
2023-10-1131 min
Frustrated By Your Marketing?Are You Losing Customers Because of Your Website?Like it or not, your website often serves as your business’s first impression to customers. And if you’re trying to make it a good one, you need to know the critical aspects that can make or break someone’s interest. In this episode, Jim and Madison delve into everything web design, discussing common pitfalls to avoid and highlighting the importance of staying up-to-date with content, design aesthetics, and branding.Jim and Madison stress the role of trust signals, such as product information, images, and testimonials, in building credibility with visitors. They also touch on the import...
2023-09-2227 min
Frustrated By Your Marketing?The State of Social MediaThere’s no denying the fact that the social media landscape has undergone immense changes this year. Whether it’s old apps trying to reinvent themselves or new ones emerging on the scene, social media is constantly evolving. Join Jim and Madison as they break down what’s changed and what it means for the marketing industry.Jim and Madison will cover X (formerly known as Twitter), Threads, and Amazon Inspire. They’ll also discuss the influence of tech giant Elon Musk and what the Fediverse might mean for the future of social media and communication.Key Mo...
2023-09-0836 min
Frustrated By Your Marketing?Mastering Email MarketingEmail campaigns might not be the latest trend in marketing, but they continue to be one of the best. In this episode, Jim and Madison discuss the ins and outs of email marketing and how it can be a major asset to any brand looking to grow.Whether the purpose is to inform, persuade, or excite, emails can serve as a reminder to customers in a variety of ways. And even if people don’t take the time to read them thoroughly, they’ll ultimately help your business stand out among the rest. Yet, as Jim and Madi...
2023-08-3130 min
Frustrated By Your Marketing?Is AI Outsmarting Us?Join Jim and Madison as they dive into what so many people may be wondering: Is AI outsmarting us? In this episode, they unravel what the future of AI will hold, how it will impact different industries, and why ultimately, it won’t replace specific jobs because we crave uniqueness.Jim discusses his prediction for Gen Alpha and how AI is like a calculator; you must learn how to perform the tasks first without AI to use it correctly. Madison talks about why the writing industry is nervous about AI and how she has learned to use it...
2023-08-2113 min
Frustrated By Your Marketing?Why We Love WordPressJoin Jim and Madison as they dive deep into the world of WordPress in celebration of its 20th anniversary. In this episode, they unveil the reasons behind the unrivaled popularity of the #1 website-building platform. From personal experiences to favorite plugins, they discuss why WordPress remains their top choice over other platforms.Tune in to discover the secrets behind WordPress' widespread adoption - 43% of all websites and 64% of Content Management System (CMS) websites use WordPress. Plus, learn the benefits it offers beginners and the importance of finding the perfect WordPress hosting company for optimal speed and security.
2023-06-2833 min
Frustrated By Your Marketing?Books & Bootstrap MarketingIn this episode, Jim talks to Madison about marketing her upcoming book, The Cipher of Sons. She discusses her inspiration for writing a book and why she used the pen name, Madison Gray. She dives into how she markets her book on TikTok, Instagram, and other platforms and why she chose the self-publishing platform IngramSpark.Jim talks about the influence of Chat GPT and how it won’t replace authors and produce the same quality of books. He also chats about Kenya’s book, The Little Thoughts Inside, and how she found a publishing company after self-publishing on A...
2023-06-0935 min
Frustrated By Your Marketing?Master Podcast Marketing with Kayla WellsIn this episode, Jim and Madison chat with their first guest Kayla Wells, a podcast marketing expert helping podcasters grow their shows since 2019. Kayla has become a go-to resource for businesses and content creators looking to get more attention for their shows. Having started her career in customer service, Kayla switched to podcasting when she discovered her passion for marketing. Today, Kayla hosts “Your Podcast Strategist Show,” where she shares valuable tips and insights for growing a successful podcast. Her show helped us on our podcast journey, and she’s a great resource if you need help with your podcas...
2023-05-3154 min
Frustrated By Your Marketing?The Junk Drawer: Everything Is MarketingIn this episode, Jim and Madison dig through the Marketing Junk Drawer and discuss some recent marketing that caught their attention - because everything is marketing! They discuss how your staff is vital for successful marketing and great promotions by Monster Energy and Dove, plus a few other stories.Jim talks about the episode Nosedive from the show Black Mirror (01:55) and how it showcases the worst-case scenario for reviews in our culture. He also talks about a positive (07:25) and negative (17:42) experience with front desk staff at two medical offices. Finally, he talks about working deeply when doing...
2023-05-2341 min
Frustrated By Your Marketing?Lemon8 & Clapper: A Look at Two Growing PlatformsIn this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms - Lemon8 and Clapper.Lemon8 was created by Heliophilia Pte. Ltd. but is owned by ByteDance, the same parent company as TikTok. The platform aims to connect people who share common interests, passions, and hobbies through a platform similar to Instagram and Pinterest. Topics include Fashion, Beauty, Food, Wellness, Travel & Home.Clapper is a video-sharing platform that offers a range of features similar to those found on TikTok but also has some unique features. The...
2023-05-0835 min
Frustrated By Your Marketing?Why Everyone Hates Yelp!?In this episode, Jim and Madison discuss the often-frustrating topic of Yelp reviews and how to handle them as a business owner (especially for restaurants). They discuss the power of reviews and how Yelp, in particular, can make or break a new restaurant. The hosts offer advice on responding to reviews, asking for reviews, and being kind to guests.They also discuss why many people criticize Yelp for being pro-consumer rather than pro-business. However, they acknowledge a positive Yelp community in the form of Yelp Elites, who are passionate about food and good restaurants.Jim...
2023-04-2835 min
Frustrated By Your Marketing?Beyond the Star Rating: How to Leverage Reviews for Business SuccessWe all know that managing customer reviews can be overwhelming, but it's vital for helping your business thrive. Plus, what happens when you get that dreaded one-star review?In this episode, Jim and Madison discuss the importance of managing business reviews and your reputation. We discuss review gating, responding to reviews, software tools, and more! Madison also shares how she uses ChatGPT to help increase the efficiency of her responses.One of the most challenging aspects of review management is handling negative reviews, especially 1-star ratings. No matter how difficult it may be to swallow...
2023-04-2146 min
Frustrated By Your Marketing?Our 2023 Marketing PredictionsIn this episode, Jim and Madison share their marketing predictions for 2023. Join us as we explore what the marketing world has in store and how you can stay ahead of the curve! Jim’s Predictions:We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.Google will finally get its social network with YouTube Shorts.Media companies will increasingly target big live events as our digital world becomes more curated and fragmented, and marketing will play a crucial role in the success of these events.Paid social media is coming, and i...
2023-04-1242 min
Frustrated By Your Marketing?What To Expect From Our Marketing PodcastWelcome to the "Frustrated by Your Marketing Podcast!" Join hosts Jim DeMicco and Madison McCuiston as they bring you the latest marketing news and strategies for internal marketing teams, marketing specialists, and business owners.In this teaser episode, Jim and Madison introduce themselves, discuss why they started this podcast, and give you a sneak peek at what they'll cover in future episodes.Topics mentioned in this episode:The evolving world of marketing, including the rise of TikTok, Instagram Reels, and YouTube Shorts.Jim's predictions for the future of social media, particularly YouTube Shorts becoming...
2023-04-0721 min
Frustrated By Your Marketing?Welcome To Our Marketing PodcastWe recorded our first episode as a test - to practice, check our sound quality and make sure our software was working correctly.We weren't planning to release this practice run, but we really like how it turned out. It's a good introduction to who we are and what we hope to accomplish with this podcast. Sometimes the unpolished conversations are the best ones!In this episode, Madison discusses the challenges of running a coffeehouse in college, and during a pandemic, no less. Jim talks about the most significant changes he's seen in marketing over...
2023-03-3019 min
The Jim Hill Media Podcast NetworkKirk DeMicco talks about the making of “VIVO”Drew Taylor & Jim Hill start off this week’s show by talking about Walt Disney Animation Studios’ second set of Short Circuit shorts. They then interview the director of the animated feature Lin Manuel Miranda spent 11 years shepherding to the screen. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-08-1044 min
Fine Tooning with Drew TaylorKirk DeMicco talks about the making of “VIVO”Drew Taylor & Jim Hill start off this week’s show by talking about Walt Disney Animation Studios’ second set of Short Circuit shorts. They then interview the director of the animated feature Lin Manuel Miranda spent 11 years shepherding to the screen. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-08-1045 min
Inside Career Technical EducationWhy NOW is such a good time to pursue a career in the skilled tradesOn this edition of “Inside Career Technical Training,” Porter and Chester Institute President and CEO, Jim Bologa and co-host, Ann Baldwin talk about the effects of Covid-19 and why NOW is such a good time to pursue a career in the skilled trades. Jim and Ann speak with U.S. Navy veteran, James Demicco and Waterbury’s Electrical Education Supervisor, Eric Stark. After being unexpectedly laid off of his job as a paralegal due to the pandemic, James decided to regroup and enroll in the Industrial, Commercial, Residential, Electrical program at Porter and Chester’s Waterbury campus to acquire the skil...
2020-09-3014 min
Drunk Cinema ClubEP. #8 - Nicolas Cage (10s) & Teacher's WhiskyIn questo episodio, ultimo di una serie di 4, raccontiamo la carriera di Nicolas Cage.
Una decade per ogni episodio, in questo gli anni 10.
Film citati in questo episodio:
The Sorcerer's Apprentice (2010) – Jon Turteltaub
Kick-Ass (2010) - Matthew Vaughn
Layer Cake (2004) - Matthew Vaughn
X: First Class (2011) - Matthew Vaughn
Kingsman: The Secret Service (2014) - Matthew Vaughn
Kingsman: The Golden Circle (2017) - Matthew Vaughn
Mom and Dad (2017) - Brian Taylor
Mandy (2018) – Panos Cosmatos
Color Out of Space (2019) – Richard Stanle...
2020-03-2221 min