Shows
Agile Marketing Blog – Home of Marketing Agility PodcastTalking Agile Marketing and OKRs with Yuval Yeret
This interview will focuses on scaling Agile, OKRs, working with private equity firms, what most organizations get wrong when adopting Agile marketing, and other topics. Our guest is Yuval Yeret, a SAFe fellow, co-contributor with me to IC-Agile’s Agility in Marketing certification.
[03] – Introduction
Jim Ewel welcomes our guest, Yuval Yuret, a Lean Agility and Flow Coach, Safe Fellow, and Professional Scrum Trainer. The episode will focus on the importance of shared goals like OKRs, the difference between OKRs and KPIs, and how Agile methodologies can help teams adap...2023-09-1251 minAgile Marketing Blog – Home of Marketing Agility PodcastThe Intersection of Growth Marketing and Agile with Laura Perrott
We had the pleasure of speaking with Laura Perrott, Global Director of Brand and Digital Marketing at Colt Technology Services.
Laura got her start at Telecom New Zealand, and then moved to the UK, where she joined Colt Technology Services. In her thirteen years at Colt, she led a rebrand, launched a performance marketing approach, brought in growth marketing methodology, and designed an integrated global marketing campaign function. She’s equally passionate about analytics, process and content management. She is also dedicated to inclusion & diversity with a focus on promoting women in technology.
Tra...2023-08-0121 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastAgile Marketing in an Agency Environment with Brandi Starr of Tegrita
Joining us is Brandi Starr. She is the COO of Tegrita, a full-service marketing technology consulting firm, host of the Revenue Rehab Podcast and someone who is passionate about helping people and teams succeed. She shares how they are leveraging Agile in their work and with clients.
Transcript
Jim Ewel
Brandy, can you share with us what motivated you to adopt?
Brandi Starr
Our marketing team was fairly new and we were getting things done but it felt like everything was taking forever. We tended not really h...2023-02-2120 minAgile Marketing Blog – Home of Marketing Agility PodcastAgile Marketing in an Agency Environment with Brandi Starr of Tegrita
Joining us is Brandi Starr. She is the COO of Tegrita, a full-service marketing technology consulting firm, host of the Revenue Rehab Podcast and someone who is passionate about helping people and teams succeed. She shares how they are leveraging Agile in their work and with clients.
Transcript
Jim Ewel
Brandy, can you share with us what motivated you to adopt?
Brandi Starr
Our marketing team was fairly new and we were getting things done but it felt like everything was taking forever. We tended not really h...2023-02-2120 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastBuilding Resilient Learning Teams
Jim and Frank talk with Tricia Broderick. She is the Founder of Ignite Insight +Innovation, the co-author of Lead Without Blame: Building ResilientLearning Teams and someone who is passionate about helpingpeople and teams succeed.
2023-02-0725 minAgile Marketing Blog – Home of Marketing Agility PodcastBuilding Resilient Learning Teams
Jim and Frank talk with Tricia Broderick. She is the Founder of Ignite Insight +Innovation, the co-author of Lead Without Blame: Building ResilientLearning Teams and someone who is passionate about helpingpeople and teams succeed.
2023-02-0725 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastWhy Organizations Find Change Difficult with Author Esther Derby
We talk Esther Derby about why organizations find change difficult, how to lead positive, productive change, and the role of retrospectives in making teams better.
Transcript
Frank Days 00:02
Joining us is Esther Derby. She’s a consultant and author who draws on four decades of experience leading observing and living organizational change. She has been particularly active in the Agile community serving two terms on the board of the Agile Alliance and co-authoring a book called Agile Retrospectives: Making Good teams Great. Her latest book is Seven Rules of Pos...2023-01-2422 minAgile Marketing Blog – Home of Marketing Agility PodcastWhy Organizations Find Change Difficult with Author Esther Derby
We talk Esther Derby about why organizations find change difficult, how to lead positive, productive change, and the role of retrospectives in making teams better.
Transcript
Frank Days 00:02
Joining us is Esther Derby. She’s a consultant and author who draws on four decades of experience leading observing and living organizational change. She has been particularly active in the Agile community serving two terms on the board of the Agile Alliance and co-authoring a book called Agile Retrospectives: Making Good teams Great. Her latest book is Seven Rules of Pos...2023-01-2422 minAgile Marketing Blog – Home of Marketing Agility PodcastThe Importance of Making Work Visible
Jim Ewel and guest Dominica DeGrandis discuss the importance of making work visible in order to optimize workflow and prevent time waste. DeGrandis, author of Making Work Visible, explains how seeing work visually helps engage the brain and enables better attention and understanding. The two also discuss the “Five Thieves of Time,” which include having too much work in progress, unknown dependencies, unplanned work, conflicting priorities, and neglected work.
2023-01-1019 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastThe Importance of Making Work Visible
Jim Ewel and guest Dominica DeGrandis discuss the importance of making work visible in order to optimize workflow and prevent time waste. DeGrandis, author of Making Work Visible, explains how seeing work visually helps engage the brain and enables better attention and understanding. The two also discuss the “Five Thieves of Time,” which include having too much work in progress, unknown dependencies, unplanned work, conflicting priorities, and neglected work.
2023-01-1019 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastThe past, present, and future of Agile Marketing with Andrew Burrows of IBM
We talk with Andrew Burrows about the adoption and evolution of Agile Marketing at IBM. He also shares his point of viewon the future of the movement and his involvement in the AgileMarketing Alliance. Highlights include:
What led him to Agile Marketing
The challenges of spreading Agile Marketing like IBM
Real-world success stories
His vision for what is next for Agile in marketing
Transcript
Frank Days 00:29
In this episode, we’re going to talk about the adoption and evolution of the use of agi...2022-11-1823 minAgile Marketing Blog – Home of Marketing Agility PodcastThe past, present, and future of Agile Marketing with Andrew Burrows of IBM
We talk with Andrew Burrows about the adoption and evolution of Agile Marketing at IBM. He also shares his point of viewon the future of the movement and his involvement in the AgileMarketing Alliance. Highlights include:
What led him to Agile Marketing
The challenges of spreading Agile Marketing like IBM
Real-world success stories
His vision for what is next for Agile in marketing
Transcript
Frank Days 00:29
In this episode, we’re going to talk about the adoption and evolution of the use of agi...2022-11-1823 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastMelissa Reeve and Jim Ewel share the latest about the Agile Marketing Alliance
The Marketing Agility podcast is back! Join us as we talk with old friends Melissa Reeve and Jim Ewel of the Agile Marketing Alliance. They share the latest with the latest news from the group. Highlights include:
What motivated them to start this organization?
Where is the group in its evolution?
What is next for the group?
How can people get involved?
2022-11-0819 minMarketing Agility PodcastMelissa Reeve and Jim Ewel share the latest about the Agile Marketing Alliance
2022-11-0819 minAgile Marketing Blog – Home of Marketing Agility PodcastMelissa Reeve and Jim Ewel share the latest about the Agile Marketing Alliance
The Marketing Agility podcast is back! Join us as we talk with old friends Melissa Reeve and Jim Ewel of the Agile Marketing Alliance. They share the latest with the latest news from the group. Highlights include:
What motivated them to start this organization?
Where is the group in its evolution?
What is next for the group?
How can people get involved?
2022-11-0819 min
BrainfluenceAgile Marketing with Jim EwelJim Ewel is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on the topic, and he runs an Agile marketing consultancy, where he has helped over 65 organizations adopt this future-proof approach to marketing. In this episode, Jim shares insights from his new book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results, and explains why it’s time that organizations make the shift to Agile marketing if...2021-03-1832 min
Abundant Culture PodcastEP:101 Agile Marketing For Your Business with Jim EwelThis week’s guest is an agile marketing expert, Jim Ewel!
In this episode we're covering:
How the 6 principles of agile marketing relates to your business
A management system that makes your business more efficient
What actually matters in marketing
and so much more!!
JIM EWEL is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Since 2010, he has helped over 60 organizations adopt Agile to their marketing practice us...2021-01-2944 min
Agile Coaches' CornerAgile Marketing 101 with Jim EwelThis week, Dan Neumann is joined by Jim Ewel, the President and founder of AgileMarketing.net. Jim has been involved with agile and marketing for over 10 years and is a leading proponent of using agile in the marketing space. He was one of the original co-authors of The Agile Marketing Manifesto as well as his recently published book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results. Additionally, he is also an agile marketing blogger, trainer, speaker, and angel investor. In their conversation, Jim gi...2020-12-1833 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes03. How Agile Marketing can unlock team performance with author Jim EwelJim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode. Jim has been involved as CEO or CMO of numerous startups and he’s one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors of the Agile Marketing Manifesto. Jim has guided over 60 organisations through the process of adopting Agile in marketing. In this episode, we cover: The full gambit of Agile Ma...2020-12-0752 min
The Marketing Book Podcast307 The Six Disciplines of Agile Marketing by Jim EwelThe Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel Transform your organization using Agile principles with a proven framework. The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile pr...2020-11-271h 33
Deep Dive into Agile MarketingEpisode Nine: An Interview with Jim EwelIn episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-11-1822 min
Deep Dive into Agile MarketingEpisode Nine: An Interview with Jim EwelIn episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-11-1822 minMarketing Agility PodcastElissa Fink shares Agile Marketing Stories from Tableau
2020-03-3123 minMarketing Agility PodcastJustin Zimmerman returns to talk Scaling Agile Marketing
2020-03-0823 minMarketing Agility PodcastKiley Vorreiter of VRBO shares experiences scaling Agile Marketing
2020-02-2118 minMarketing Agility PodcastAndrea Fryrear shares Agile Marketing User StoriesIn this episode, friend of the Marketing Agility Podcast Andrea Fryrear of AgileSherpas joins us to discuss Scaling Agile Marketing. She shares stories from her recent client work along with insights that she has collected working on her upcoming book.
2020-02-1823 minMarketing Agility PodcastBrian Homsi shares Agile Marketing Experiences at Bose
2020-02-1221 minMarketing Agility PodcastMelissa Reeve and Hannah Bink or Scaled Agile talking scaling Agile in marketing
2020-02-0726 minMarketing Agility PodcastComing soon: Season 2 of Marketing Agility Podcast
2020-02-0202 min
GTM Made Simple281: Why Experimenting is the New Marketing w/ Jim EwelQuestion: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning? This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing. There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword. But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft. Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large exp...2019-08-2723 minGTM Made Simple281: Why Experimenting is the New Marketing w/ Jim EwelQuestion: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning? This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing. There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword. But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft. Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large exp...2019-08-2723 minMarketing Agility PodcastAgile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom
2019-05-1320 minMarketing Agility PodcastThe Art of Agile Marketing with Bill Cushard of ServiceRocket
We talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill’s background is in content marketing but he’s gone well beyond that in his current role. He’s one of the few marketers that we’ve spoken with who’s been using Jira to manage his marketing team. In fact, the sub-title of his book is A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence.
He’s articulate, a pragmatist, and someone to follow. Give the show a listen:
2018-12-2600 minMarketing Agility PodcastDriving Agile Adoption Up and Down the Marketing Function with Deloitte
2018-11-2700 minMarketing Agility PodcastJustin Zimmerman: First Time Starting an Agile Content Team
2018-08-1300 minMarketing Agility PodcastJayson Gehri: Agile Transformation at IBM
2018-07-0900 minMarketing Agility PodcastNicci Shaw Shares Insights from an Agile Agency
2018-04-1100 minMarketing Agility PodcastFerdinand Goetzen of Recruitee on Applying Agile to Growth
2018-03-2600 minMarketing Agility PodcastCameron van Orman Shares an Update on Agile at CA Technologies
2018-03-0800 minMarketing Agility PodcastRachel Krug on Taking Agile from Product Management to Marketing at Right Networks
2018-01-1200 minMarketing Agility PodcastFour Years Later, Catching up with Kirstin Falk
2017-12-0100 minMarketing Agility PodcastSalesforce’s Mathew Sweezey: Agile Content Marketing
2017-11-0600 minMarketing Agility PodcastClaire Drumond on Agile Content at Atlassian
2017-09-2500 minMarketing Agility PodcastThe Cross-Functional Team Imperative with Bryan Semple
2017-07-2800 minMarketing Agility PodcastMarina Simonova and the Agile Sales Team
2017-07-1700 minMarketing Agility PodcastMark Verone on Agile Marketing Operations at GogoIn this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read.
In this conversation we really delve into operational aspects of Agile—Mark has a proper enterprise context that means integrating many systems that support his practice. Thus the conversation covers both marketing practices but also some of the platforms that support the practices. Mark’s team relies heavily on Jira wh...2017-05-1800 minMarketing Agility PodcastSpotify’s Jonathan Rasmusson Talk Agile TransformationThis episode features Jonathan Rasmusson whose website Agile in a Nutshell and book The Agile Samurai inspired me to start writing The Agile Marketer. He’s been working with Spotify for a couple of years but has also worked at a range of larger enterprises mostly in the product management and engineering functions. What’s unique about Jonathan is his commitment to sharing what he’s learned with the broader community … including those outside of product management.
In this conversation we hear from Jonathan about:
how Spotify leverages Agile and how their practice continues to evolve
where the cur...2017-03-2400 minMarketing Agility PodcastDavid Lesue on Using WorkFront’s Agile Software to Manage Their Creative GroupWe talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront’s solution to support his team’s Agile practice. This is a continuation of our conversations with Agile software vendors—it’s a bit different than our past conversations, however, because David is more focused on using the solution than on developing or selling it.
David has worked as a graphic designer, UX designer, art director and creative director for over 17 years. At Workfront, he leads the creative services team (web, print, and video) as the Creative Director. Prior to Workfront...2017-03-1000 minMarketing Agility PodcastWhy Kanban is the Future with Denise GreyWe’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way forward for marketers. In past episodes, I’ve spoken about why I recommend that marketers start with Kanban but I think Denise makes some great points about why it’s not just a starting point.
In this convers...2017-01-2700 minMarketing Agility PodcastSteve Demchuk from Agile Central Talks Product vs Marketing in the EnterpriseFor this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well.
He’s seen enterprise teams try to make the transition from projects to products—in the marketing world we’ve referred to this as the transition from campaigns to programs—and he’s working on a platform to help enterprises be successful with Agile.
In this sessi...2017-01-0300 minMarketing Agility PodcastEvolving the Agile Enterprise with Meghan WilkinsonThis episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role. Like many marketers she discovered that Agile is a useful approach to addressing team performance and collaboration. Beyond that, she talks at length about how Agile has helped drive an enterprise transformation.
This conversation includes a case study on the work tha...2016-12-0100 minMarketing Agility PodcastSteve Wolfe of CA Technologies on Agile TransformationIn this episode of The Marketing Agility Podcast we’re joined by Steve Wolfe of CA Technologies and Yuval Yeret of AgileSparks. Steve joined CA through their acquisition of Rally Software a company that’s been developing tooling for Agile projects for several years. Yuval and AgileSparks has been working with CA to implement an Agile practice on the marketing side of the house.
Like our previous conversation with VistaPrint this is an example of a company that’s bringing in outside resources to help facilitate an Agile transformation. Steve and Yurat speak about:
Using Agile to manage what can feel l...2016-11-0300 minMarketing Agility PodcastMahesh Singh on Swift Kanban Agile ToolingThis is the first of a new series of episodes in which we’ll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in about 2011. At this time the service was focused on product management but it’s expanded to support marketing use cases. In this episode we discuss:
How Swift Kanban has expanded across business functions
How it integrates with other marketing tools (e.g. Salesforce)
What marketing analytics it provides
And, h...2016-10-1000 minMarketing Agility PodcastPeter Eggleston on Agile Marketing, Startups, and ManagementIn this episode Frank Days and Roland Smart speak with Peter Eggleston about his work getting a couple startups off the ground as well as work at Aptus Health. The episode covers some familiar ground as Peter compares his experience at small startups to his time at a larger company. In the former context Peter’s role converged the product management and product marketing function and helped him develop a deep appreciation for the role that Agile has to play as a platform for collaboration between marketers and product managers.
One topic that came up in this conversat...2016-10-0500 minMarketing Agility PodcastAgile Marketing Update with Jascha Kaykas-WolffIn this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he’s the CMO at a little internet company called Mozilla. Besides being an early adopter and advocate for Agile Marketing Jascha also wrote a wonderful book on Agile called Growing Up Fast, I highly recommend picking up a copy. It’ll look great on your shelf next to The Agile Marketer 🙂
In this episode we revisit some of the...2016-09-1200 minMarketing Agility PodcastA Demand Oriented Agile Practice with Scott SweeneyIn this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he’s applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales.
Scott is a self-taught Scrum Master who speaks to how they’ve adapted their Agile to his company and culture. Beyond Americanizing the “scrum” as a “huddle”, he speak to how he’s integrated some practices from his management consulting days, such as Rockefeller Habits, into their method.
In this episode we discu...2016-08-3100 minAgile Marketing Blog – Home of Marketing Agility PodcastUser Stories vs. Tests with Jim EwelIn this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim’s a former CMO and CEO and one of the deeper thinkers out there when it comes to Agile Marketing.
Part of what got left on the cutting room floor from our last conversation was the observation that not everything can be represented as a traditional user story—in this episode we dig into:...2016-08-1200 minMarketing Agility PodcastUser Stories vs. Tests with Jim EwelIn this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim’s a former CMO and CEO and one of the deeper thinkers out there when it comes to Agile Marketing.
Part of what got left on the cutting room floor from our last conversation was the observation that not everything can be represented as a traditional user story—in this episode we dig into:...2016-08-1200 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastUser Stories vs. Tests with Jim EwelIn this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim’s a former CMO and CEO and one of the deeper thinkers out there when it comes to Agile Marketing.
Part of what got left on the cutting room floor from our last conversation was the observation that not everything can be represented as a traditional user story—in this episode we dig into:...2016-08-1200 minMarketing Agility PodcastAgile Coaching with Staci Dubovik and David Grabel of VistaprintThis week The Marketing Agility Podcast features a conversation with Staci Dubovik and David Grabel who are the lead Agile coaches at Vistaprint. We were very excited for this conversation because it presented a rare opportunity to speak with two Agile leaders whose exclusive focus is to scale Agile and to drive practice improvement.
Few companies have this level of executive buy-in, dedicated Agile coaches, and a real track record under their belts. In this conversation we take on:
How—and when—to leverage an external coaches to support adoption and scale
How simultaneous top-down and bottom-up...2016-07-0700 minMarketing Agility PodcastRobert Corbin of EMC on Managing “Uncertainty” With AgileRobert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile. During his tenure at EMC, he’s supported a lot of business transformation with the help of the EMC Big Data portfolio. He was also able to use these same Big Data technologies to assist with Marketing Analytics efforts.
He’ll tell us how he used agile techniques to drive business transformation at a big company, in a dynamic indust...2016-06-2100 minMarketing Agility PodcastPeter Billante of Autodesk shares his journey from Agile to KanbanPeter Billante is a software product leader at Autodesk where he focuses on a range of products including the BIM 360 Field application. The focus of this conversation was on measuring one’s Agile practice—a critical topic for driving adopting and garnering executive support.
To set the stage Peter shared some background on his transition into a marketing role—from a more engineering oriented role. Overall his approach is more prescriptive than many of the marketers that we’ve spoken with though his team has evolved from Scrum to Kanban over time (Kanban being less prescriptive). Peter shares a bi...2016-06-0600 minMarketing Agility PodcastCharlie Treadwell: A Pragmatist’s Approach to Agile MarketingCharlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview. Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we’ve had with technologists who have migrated into the marketing world. Charlie was introduced to Agile through his work at Cisco and shares a bit about how he’s evolved his practice over the years. What really comes across is the pragmatic nature of Charlie’s approach.
This is Part I...2016-05-3100 minMarketing Agility PodcastFrameworks That Support Scale For Agile MarketingFrank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider some of the challenges associated with scaling Agile.
Part of the conversation references Roland’s recent blog post entitled Combating Agile Objections: It Doesn’t Scale! At a high-level we discuss:
How frameworks for scaling Agile might facilitate executive alignment
What marketers can le...2016-05-2700 minAgile Marketing Blog – Home of Marketing Agility PodcastJim Ewel Talks User Stories for Agile MarketingIn this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainings with companies that are just getting started with their Agile practice or that are trying to take their practice to the next level.
Jim’s no stranger to The Marketing Agility Podcast, he was first on the show back in 2012. We had such a great c...2016-05-1600 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastJim Ewel Talks User Stories for Agile MarketingIn this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainings with companies that are just getting started with their Agile practice or that are trying to take their practice to the next level.
Jim’s no stranger to The Marketing Agility Podcast, he was first on the show back in 2012. We had such a great c...2016-05-1600 minMarketing Agility PodcastJim Ewel Talks User Stories for Agile MarketingIn this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainings with companies that are just getting started with their Agile practice or that are trying to take their practice to the next level.
Jim’s no stranger to The Marketing Agility Podcast, he was first on the show back in 2012. We had such a great c...2016-05-1600 minMarketing Agility PodcastAndrea Fryrear On Using Agile To Enhance Content MarketingIn this episode Frank Days and Roland Smart interview Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo. Andrea has been practicing and writing about Agile for years and currently manages a small cross-functional content team for a company whose services are often used to obtain the feedback that is essential for Agile iteration.
In this session we return to questions about:
What the user story looks like in the context of content marketing?
How do iterate on content—and prevent creating new content all the time?
How do you slice and dice content for a ra...2016-04-2900 minMarketing Agility PodcastSean Zinsmeister on Agile, Sales and Account Based MarketingIn this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. Sean spoke about the tools and technologies his team uses as well a range of practices. He mentions OKRs which are outlined in the following video:
https://youtu.be/mJB83EZtAjc
He also made mention of the The Pomodoro Technique which will give you an excuse to buy a tomato shaped timer. This technique fits well with the Agile practice of breaking up proje...2016-04-1500 minMarketing Agility PodcastJeff Julian The Agile Agency ModelIn this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City. Before co-founding AJi Jeff launched one of the largest blogging communities, Geekswithblogs.net—as the name of that site suggests Jeff comes to marketing from a technical background. Jeff has been helping companies become more Agile and has recently published a book entitled Agile Marketing: Building Endurance for Your Content Marketing Team. He’s also a fellow podcaster and host of The Midwest Marketing Podcast.
Our conversation with Jeff is part of a series...2016-04-0700 minMarketing Agility PodcastBarre Hardy on Scaling Agile Into The EnterpriseIn this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She’s a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developed CMG’s Agile for Marketing™ practice helping organizations improve the effectiveness and efficiency of their marketing operations through agile methodologies. Barre has worked with a range of enterprise companies that are modernizing with Agile. In this podcast Barre speaks to how the onboarding process varies from enterprise...2016-03-1700 minMarketing Agility PodcastBence Gazdag On Marketing Modernization at OracleIn this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies. Full disclosure, Bence is a colleague of Roland’s and there is a case study on his work in Roland’s book, The Agile Marketer.
Bence is part of the marketing operations group and was tasked with modernizing the marketing database and making it available to internal groups as a service. This involved upgrading legacy platforms, integrating many data sources, layering business intelligence services on top...2016-03-0720 minMarketing Agility PodcastPodcast: Scott Brinker on MarTech and Hacking MarketingIn this episode Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The conversation also touches on some of the themes from Scott’s forthcoming book Hacking Marketing (available for pre-order).
If you’re interested in learning more about Scott and Agile marketing, consider attending his upcoming conference, MarTech SF which takes place in San Francisco on March 21st and 22nd. Register with code “MarTechSpeaker” to get 15% off. Roland will also be speaking at this conference as pa...2016-02-2200 minMarketing Agility PodcastAndy Kling: An Agile Agency Working In Regulated IndustriesIn this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries.
This conversation brought us into some new territory because most of the marketers that we bring on the podcast are on the brand side. Currently Andy’s work exposes him to a broad range of brands because Havas Edge is a direct response focused agency. And, he continues to work with c...2016-01-2600 minMarketing Agility PodcastIan Bruce from Intralinks explores Agile Marketing in a public companyIn this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies.
Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for one empowering business users. What connects these companies is their particular focus on facilitating collaboration for end users. Ian shares insights about how helping customers collaborate informed his approach to Agile—as a collaboration framework— within his team.
Check out the episode, and if you enjoy it p...2016-01-0500 minMarketing Agility PodcastMike McKinnon of Avaya talks ScrumbanIn this episode Frank Days and Roland Smart interview Mike McKinnon, about his work at Avaya and previously at ReadyTalk. The conversation kicks off with a discussion of a case study from Roland’s forthcoming book The Agile Marketer that focuses on a Mike’s blend of Agile methods‚what he calls Scrumban.
From there Mike discusses how his experience at Ready Talk compares to working at Avaya. There’s also a brief discussion of a recent article from CMO.com entitled: Mohanbir Sawhney: Why marketers are still struggling to adopt Agile. In this piece Sawhney, the McCormick Tribune Profes...2015-12-1400 minMarketing Agility PodcastRichard Delahaye of Barracuda talks Agile MarketingIn this episode Frank Days and Roland Smart interview Richard Delahaye, director of marketing at Intronis, about his experience implementing Agile (Intronis was recently acquired by Barracuda Networks).
Like many Agile marketers, Richard comes from a technical background; as a former web developer he happily tries to embrace the idea that “you don’t know anything without data to support it.” He shares insights about how and where Agile has succeeded and failed in his group, how the acquisition if Intonis impacted his practice, and how Agile integrates with his planning practice.
In the conversation, Roland refers...2015-12-0700 minMarketing Agility PodcastPodcast: Roland Smart of OracleRoland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.
2015-12-0100 minMarketing Agility PodcastAgile at the Intersection of Sales and MarketingHere the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.
The panel included me (Frank Days) as the moderator along with:
Lorita Ba, Director of Marketing, NuoDB
Jeff Dale, Email Markeing Manager, Intronis
Sriram Rajagopalan, PhD, Vice President, PMO, Physicians Interactive
This was a joint event with the Boston Sales and Marketing Innovators Group.
I hope you enjoy and leave comments with any addition questions or ideas for future meetups.
Frank Days
2015-03-0500 minMarketing Agility PodcastMike Telem of Insightera, Agile and Marketing AutomationMike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2013-12-1100 minMarketing Agility PodcastKirstin Falk of Red Bricks Media: Agile and the Marketing AgencyKirstin Falk of Red Bricks Media shares how her marketing agency is using Agile to support clients and manage day-to-day operations. Frank gets to learn that some agencies are more Agile than their clients.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2013-11-1900 minMarketing Agility PodcastDavid Quinn of EMC talks Agile MarketingIn our latest podcast Frank Days talks with David Quinn from EMC. David shares his successes and challenges with implementing Agile in his corporate marketing team.
Subscribe to the Marketing Agility Podcast on iTunes.
2013-10-3100 minMarketing Agility PodcastJason Lee and Emily Gould of Mobile App Developer BloodhoundJason Lee and Emily Gould of Bloodhound share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2013-08-2800 minMarketing Agility PodcastSean Zinsmeister, NitroSean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2013-08-2000 minMarketing Agility PodcastSteve Goodman, Agile Marketing on FacebookFrank and John talk with Steve Goodman about the latest on the Agile Marketing group on Facebook.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2013-08-0500 minAgile Marketing Blog – Home of Marketing Agility PodcastJim Ewel from AgileMarketing.netFrank Days and John Cass talk with Jim Ewel from Agilemarketing.net about the explosive growth in the Agile Marketing movement and what it means.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2012-07-1900 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastJim Ewel from AgileMarketing.netFrank Days and John Cass talk with Jim Ewel from Agilemarketing.net about the explosive growth in the Agile Marketing movement and what it means.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2012-07-1900 minMarketing Agility PodcastJim Ewel from AgileMarketing.netFrank Days and John Cass talk with Jim Ewel from Agilemarketing.net about the explosive growth in the Agile Marketing movement and what it means.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2012-07-1900 minMarketing Agility PodcastDavid Karp, Dir. of Marketing CurrenseeFrank Days and John Cass discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.
Note: This podcast was recorded in the winter of 2012.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2012-04-2400 minMarketing Agility PodcastBrian Singer, Cloud Computing Lead, BMC SoftwareBrian Singer shares how he used agile marketing to drive content marketing programs.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2011-08-3000 minMarketing Agility PodcastKristin Hersant, VP Corporate Marketing at StrongMailKristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2011-05-1300 minMarketing Agility PodcastJon Miller, VP Marketing of MarketoJon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.
Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
2011-04-2000 minMarketing Agility PodcastScott Wilder, Human 1.0 and formerly of IntuitScott Wilder shares his experiences using agile for social media and marketing during his days at Intuit.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2011-04-1400 minAgile Marketing Blog – Home of Marketing Agility PodcastJim Alexander, Socially MediatedJim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2011-03-0400 minAgile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastJim Alexander, Socially MediatedJim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2011-03-0400 minMarketing Agility PodcastJim Alexander, Socially MediatedJim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2011-03-0400 minMarketing Agility PodcastAlan Belniak, Dir. Social Media Marketing, PTCAlan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2011-02-1500 minMarketing Agility PodcastMatt Magee, VP Digital Strategy, PJA Advertising + MarketingMatt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about:
What kinds of agency projects are best suited for agile marketing?
Are creatives more or less able to be agile?
What types of clients are better suited to run agile marketing projects?
Check out all of our Marketing Agility podcasts on iTunes.
2011-02-0900 minMarketing Agility PodcastDan Marks, CMO of First Tennessee BankDan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2011-02-0100 minMarketing Agility PodcastMike Volpe CMO of HubspotMike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2011-01-2400 min