Shows
Measure UpDecoding the Future of SEO (Measurement) with Mike KingShould you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorithms lays the foundation for a spirited discussion on the future of SEO, the impact of AI on search behavior, and innovative measurement techniques.Listen as we explore the shift from traditional click-based metrics to more complex, probabilistic...2025-06-2549 minMeasure UpWhere is Google Headed with Measurement?Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of MeasurementSimon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, including AI in Search, AI Max for Search, VEO advancements, and measurement challenges.They discuss the excitement around AI mode, scenario planning in Google Analytics, and the evolving landscape of Marketing Mix Modeling (MMM).Additionally, they touch on insights from Google's new tools and partnerships, underscoring a shift towards more integrated and accessible marketing strategies.2025-06-1148 minMeasure UpPlot your next move: From web dev to CRO to SaaS founder, with Sani ManićAre you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone from web dev to CRO to co-founder of a SaaS company. Find out how he transitioned across various web development and CRO roles and how decided what to do next. ▶️ Watch on YouTubeLinks from the show:Sani Manić on Lin...2025-05-1450 minMeasure UpLive from MeasureCamp New York!Is MMM the right solution for your company?With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM).What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT the right solution? What do MMM critics get wrong? And what's in store over the next few years for MMM?▶️ Watch on YouTube00:00 Intr...2025-04-2437 minMeasure UpThe MMM Zeitgeist with Elea Feit & Karen ChisholmA professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix model?That's what Simon and Jim wanted to know, so they asked Elea Feit - Associate Dean of Research and Professor of Marketing at Drexel, and Karen Chisholm, Director of Transformation Analytics at Pernod Ricard.Find out the biggest challenge marketers are facing today regarding measurement, and how they're tackling it. Find out what's in store for marketing measurement and M...2025-04-0258 minMeasure UpIs Google's Meridian a Game Changer for MMM?There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype?Jim and Simon explore what sets Meridian apart from other tools like Meta's Robyn and PyMC Marketing. They also discuss the evolution and impact of open-source MMM, the role of new data streams such as Google Query Volume and Reach & Frequency data, and how the availability of Meridian might shift industry standards. Listen in to understand the features, benefits, and the potential gaps Meridian fills within the marketing measurement ecosystem.2025-03-0545 minMeasure UpFrom MMM to AI: Jim & Simon's Big Bets for 2025Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement.More importantly, find out why Simon's house was once listed on Google Maps as a Forever 21 location.▶️Watch on YouTube00:00 Introduction and Year-End Reflections00:24 Cauzle's First Year and Growth01:02 Podcast Popularity and Listener Engagement01:35 Career Transitions and New Roles03:49 The Future of Measurement and Media04:05 Big Bets for 202504:55 Big Bet #1: Retail Media Meas...2025-02-121h 00
Entrepreneur's EnigmaJim Gianoglio From News Hound To SEO To Analytics EntrepreneurJim Gianoglio is the founder of Cauzle Analytics, a consultancy with a singular passion for unraveling the enigmatic world of marketing mix modeling. He is at the forefront of the industry, collaborating closely with a diverse range of clients to quantifiably demonstrate the impact of marketing efforts. With more than 15 years as a trusted consultant in the digital and marketing analytics realm, Jim brings a wealth of expertise to the table. As a leader in the marketing measurement space, he shares his knowledge freely through his MMM Hub newsletter and Slack group, and as a co-host of the Measure...2025-01-2821 min
10xMarketer PodcastMaster Marketing Mix Modeling | Strategies for Smarter ROI Decisions | Jim Gianoglio | 10xMarketerDiscover how Marketing Mix Modeling can transform your marketing strategy with Jim Gianoglio on the 10x Marketer Podcast!
From budget optimization to tackling privacy challenges, this episode is packed with insights to help you boost ROI and make smarter decisions.
2025-01-1744 minMeasure UpBehavioral Analytics & Rock Operas with Josh SilverbauerDo you ever feel like your activities online are being watched? Well, it's probably because they are 🤣Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization. We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'.Links from the show:Josh Silverbauer on LinkedInUser Journey - The Rock OperaSte...2024-12-1853 minMeasure UpMeasuring Podcast Ads: Insights & Techniques with Amelia CoomberDid you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on...2024-09-1853 minMeasure UpPrompt Engineering for Marketers & Analysts with Mike TaylorMike Taylor, co-author of Prompt Engineering for Generative AI and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like.Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning, code generation, and more.▶️ Watch on YouTubeLinks from the show: Ep. 2 with Mike - Marketing Memetics & Measurement Prompt Engineering for Generative AI [book] Cursor (AI code editor)00:00 Introduction and...2024-08-2852 minMeasure UpHow to Measure & Maximize PMax with Expert Navah HopkinsWhat do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaigns, discussing the intricacies of managing them, excluding branded searches, and overcoming broader measurement challenges.Links from the show:Navah on LinkedInOptmyzr00:00 Vacation Plans and PPC Jokes01:25 Introducing Today's Guest: Navah Ho...2024-08-0753 minMeasure UpThe MMM Gap - How Marketers are Navigating the Shift to Marketing Mix ModelingHow much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution of open-source MMM platforms like Meta's Robyn, Google's Meridian, and PyMC Marketing, and explore their pros and cons. They also discuss the implications of AI-driven ad units and the challenges they pose for measurement.📺 Watch on YouTub...2024-05-3055 minMeasure UpChallenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ GoogleWhat are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges.Even with MMMs and incrementality testing, at the end of the day the organizations that win will be the ones that can take action and make decisions based on the data. This is not a tool problem, or a data problem - it’s a people problem. Organizational friction and human be...2024-04-2450 minMeasure UpThese ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuickBillboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to answer this question, and bring light to how OOH is changing in today’s digital world.Ty Tinker is Head of Analytics at AdQuick - a company that is modernizing the out-of-home advertising space. We talked with him...2024-04-1054 minMeasure UpDo you really know how to test your paid media?Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick Stoltz, Chief Strategy Officer at Measured - an incrementality testing and media optimization platform. We go beyond the "what" and "why" of testing, and dive into the details of the "how."📺 Watch on YouTube...2024-03-0651 minMeasure UpUnscripted: A Dive Into MeasureCamp with Peter O'NeillWhat's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement community of your own.📺 Watch on YouTubeLinks from the show: Get your free MeasureCamp New York ticket! MeasureCamp.org Peter on LinkedIn2024-02-2150 minMeasure UpRespect your customers! Privacy in marketing with Siobhan Solberg"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we needed to set the record straight.Find out why Siobhan Solberg insists that marketers respect their customers, and that it actually benefits them to care about their privacy.▶️ Watch on YouTubeLinks from the show: Siobhan on Linke...2024-02-0946 minMeasure UpMarketing Measurement for Higher Education - with Josh DodsonUniversities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins us for a chat where we discuss these questions, and shed some light on what trends are happening in this space.Listen in as we explore how universities are navigating the challenges of marketing attribution, leveraging data to enhance enrollment strategies...2024-01-2553 minMeasure UpYour Data is Garbage - Learn How to Fix It with Chad SandersonYou can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the “GitHub for data” - a collaboration, communication, and change management platform for data teams.I've you've ever wanted to learn more about data contracts, and how they can ensure your data quality, this episode is for...2024-01-1055 minMeasure UpHow did this year Measure Up?You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications.It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows of our year, and what we have in store for 2024.2023-12-201h 15Measure UpHow does private equity view marketing measurement?Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS 14.5, tools that he sees companies adopting to handle testing, attribution, and marketing mix modeling, and hear Mark's favorite question to ask to management of a prospective investment.▶️ Watch on YouTubeLinks from the show: Mark Fiske...2023-11-2951 min
Funnel RebootMedia Mix Modeling, with Jim Gianoglio Whenever your marketing is being assessed by an analyst, they will use one of two approaches. The first is called Multi-touch attribution, which takes a customer who’s made a purchase decision, then puts weights on the touchpoints they had on various channels (Google calls their model ‘Data-driven attribution”) on the way to that point, to say which touchpoints were most influential. The other approach they may use is Media Mix Modeling. From what previous podcast guest Kevin Hartman told me about MMM, it’s a ‘tremendous undertaking.’ It involves collec...2023-11-2253 minMeasure UpBreaking into data science with Leondra GonzalezData science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on interviewing for data science roles. Listen in as she shares some advice on the importance of mentors and how to find them, how to handle tricky interview questions, and what organizations can do to diversify the candidate pool.2023-11-1555 minMeasure UpGA4 - The Good, the Bad, and the UglyLove it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I 2023-11-0351 min
Measure UpShould you trust "AI-driven" MMM?When it comes to machine learning and artificial intelligence being deployed for marketing mix modeling, we might want to pump the brakes a bit, at least that’s what some industry leaders are saying. To explore this topic in a little more depth, we wanted to bring on an expert, someone who’s been in this field for nearly 2 decades, and has built a highly successful company around marketing mix modeling over the past 10 years. Dr. Ramla Jarrar has a Master of Science in Quantitative methods in Marketing and Optimization, a Ph.D in Econometrics and...2023-10-1155 min
Measure UpLearning Marketing Measurement with Myles YoungerGet out your #2 pencils, because today we're going back to school! In this episode, we’re talking about marketing measurement education - how we learn it, what we learn, and how to deal with teaching and learning technical subjects effectively. And as an added bonus, I'm lucky to be joined by Simon Poulton as my new co-host for the show! We're joined by Myles Younger, Head of Innovation and Insights at U of Digital, where he leads new product development, tech services, and thought leadership to help scale the company’s educational offerings to new form...2023-09-2958 min
Measure UpHow To Build a Marketing Data Team with Simon PoultonWe’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them? Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing the same thing now at Ignite Visibility, where he is the Chief Data Officer. Listen in as we explore: Who the first data hire should be Who are the doers, wooers, and gluers of the data t...2023-09-1453 min
Measure UpTesting & MMM - the Peanut Butter & Jelly of Marketing Measurement with John WallaceSometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :) Either way, the conversation I had with John Wallace, Co-founder and CEO at LiftLab, was anything but boring. He gave the recipe they use for testing that is beyond where most companies and platforms are at in terms of testing the effectiveness of t...2023-08-3037 min
Measure UpHow to Cut 40% of Ad Spend and NOT Lose Revenue with Ben DutterBen Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat. In this episode, he shares his thoughts on marketing attribution, how to think of multi-touch attribution (MTA), and he shares the BEATS framework (which I highly recommend) for making sense of all the different measurement methods. And stick...2023-08-1744 min
Measure UpProfit-Maximizing Marketing Experiments with Elea FeitA lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift studies, holdout testing - maybe you’ve heard of these? But maybe you weren’t sure where to start with them? Elea Feit is here to help! She has a bachelor’s in mathematics, a master of science in industrial...2023-07-2048 minMeasure UpLaunching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe ToHave you ever thought of going out on your own and starting your own consulting company? Yeah, me too. But there was always something stopping me - usually the golden handcuffs of a cushy job with benefits - and needing to be the primary provider for a family of 5. But today is the day I'm thrilled (and if I'm being honest, terrified) to announce that I've done it! I am now the Founder and CEO of Cauzle Analytics - a marketing analytics consultancy to help guide you through marketing mix modeling, experimentation, and advanced analysis. ...2023-07-0515 minMeasure UpCutting marketing budget in a recession? Here's what Greg Dolan recommends.Greg Dolan is no stranger to marketing in a recession. He saw it first hand as a brand manager for Campbell Soup Company during the Great Financial Crisis in 2008. Now, he's got front row seats as a co-founder of Keen, a SaaS marketing mix modeling platform founded in 2011. Listen in to hear what are the most common mistakes marketers make when facing economic headwinds, and how they should be making decisions in this environment. ▶️ Watch on YouTube Links from the show: Keen - Marketing Mix Modeling platform Greg...2023-06-2135 min
Measure UpThe Future of Marketing Measurement with Rick O'Toole - Co-founder of RockerboxRick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in. Rick has a unique perspective as someone who's been building an attribution platform for 10+ years. ▶️ Watch this episode on YouTube Links from the show: Rockerbox MMM for Shopify Rockerbox Free - data consolidation Rick on LinkedIn 2023-06-0745 min
The Rev upS1E12 | Data-Driven marketing: Unlocking insights for success | Jim GianoglioIn a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend.Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more!Key Takeaways: Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results.E...2023-06-051h 08
Measure UpIs your MMM lying to you? Michael Kaminsky talks validation.Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all). ▶️ Watch this episode on YouTube Links from the show: Recast Michael on Twitter Michael on LinkedIn2023-05-2445 min
Measure UpAttribution Frameworks with Attribution Gal - Kate CookKate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and knack for numbers has proven to be valuable as she leads companies along the attribution journey. Known as “Attribution Gal,” Kate shares her thoughts and frameworks about how companies need to approach this complicated topic. ▶️ Watch this episode on YouTube Links from the show: Kate Cook on LinkedIn Attrib...2023-05-1044 min
Measure UpMarketing Memetics & Measurement with Mike TaylorMike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics. He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, and marketing measurement. Here are a couple of quotes for the show: "Measurement wasn’t actually better before iOS14, it was just easier." "It’s better to be uncertain and right, than certain and wrong." Listen to t...2023-04-2652 minMeasure UpNo-Code MMM with Gabriele Franco Today on the show I’m joined by Gabriele Franco, the founder of Cassandra, a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Robyn - the open source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced layer of usability. We talked about education, and some of the options out there for learning MMM. Finally, we wrapped it up with some thoughts on multi-touch attribution, and where we see it fitting into a marketer’s toolbox toda...2023-04-1343 minMeasure UpAnnouncing the Measure Up Podcast!The Measure Up podcast is almost here! The first episode will be coming out on April 12 - subscribe now so you don't miss it. In the first episod, I talk with Gabriele Franco, founder of Cassandra, a no-code marketing mix modeling tool that makes it easy fro anyone to get up and running with MMM without needing to know R or Python.2023-03-2400 min
Experts On The Wire (An SEO Podcast!)113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […]
The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.2020-02-0247 minExperts On The Wire Podcast Archives - Evolving SEO113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […]
The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.2020-02-0247 min