Shows
What If? So What?Professor Rita McGrath on Leading in Times of UncertaintyIn this episode of “What If? So What?” Jim Hertzfeld sits down with C-suite strategist, Professor Rita McGrath, to explore how organizations can thrive amid uncertainty. Rita shares insights from her book “Seeing Around Corners,” including how to rethink competitive advantage, embrace intelligent failure, and plan for the unknown. Learn why fast-following might not be fast enough, how to experiment without fear, and what it really means to “see around corners.” Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - su...2025-06-1125 minWhat If? So What?Deena Piquion from Xerox on Data, Disruption, and Digital NativesIn this episode of the "What If? So What?" podcast, Jim Hertzfeld hosts Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox. Deena shares insights into her unique role, the intentional disruption at Xerox, and how the company is reinventing itself to stay relevant in a changing market. They discuss the importance of data, the challenges of reaching next-gen decision-makers, and the innovative strategies Xerox is employing to drive growth and productivity. Tune in to learn about the modern workplace, AI integration, and the future at Xerox.Thank you for listening! You...2025-04-0223 minWhat If? So What?Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasellIn this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical industry, its commitment to sustainability, and the importance of digital transformation in modern business. Jim and Andi discuss the concept of a circular economy, the integration of brand, content, and digital strategies, and the critical role of change management in achieving business objectives. Thank you for listening! You can also watch the episode: https://www.y...2025-03-1920 minWhat If? So What?Efi Pylarinou, Top Global Tech Thought Leader on FinTechIn this episode, Jim Hertzfeld welcomes Efi Pylarinou, a Wall Street pro, former academic, and FinTech expert. They discuss the evolution of financial services, the concept of everywhere banking, and the impact of AI and other emerging technologies on the industry. Efi shares insights on the importance of adapting to new tech cycles, the challenges of legacy systems, and the need for a change in mindset to thrive in the world of AI. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a q...2025-03-0525 minWhat If? So What?Chris Duffey from Adobe on Generative AIWhat if GenAI Could Turn Anyone Into a Creative Director? In this episode of “What If? So What?” host Jim Hertzfeld is joined by Chris Duffey, head of Global Partnerships, GenAI at Adobe, to discuss the transformative power of Generative AI and Adobe’s innovative product, Firefly.Chris shares his insights on how GenAI revolutionizes creativity across industries, enabling marketers, creatives, and businesses to unlock infinite possibilities. They explore Adobe Firefly's groundbreaking features, including text-to-image, text-to-video, custom content models, and APIs that empower scalability. The conversation delves into the...2025-02-1915 minWhat If? So What?An Interview with Kate O’Neill, founder & Chief Tech Humanist, KO Insights | host, The Tech Humanist ShowWhat If Tech Could Be More Human?In this episode of “What If? So What?” Jim Hertzfeld sits down with Kate O’Neill, tech futurist, keynote speaker, and author of “What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast.” Kate shares with listeners her perspective on balancing innovation with responsibility, exploring how leaders can make thoughtful decisions about technology that prioritize both human experience and business success. Kate challenges conventional wisdom and inspires leaders to think beyond transactions to focus on what truly matters...2025-02-0536 minWhat If? So What?An Interview With Brian Solis, Head of Global Innovation at ServiceNow and 9x best-selling author.What if Your Digital Transformation Was as Easy as Changing Your Mind?In this episode of "What If? So What?" Jim chats with Brian Solis, a renowned futurist, author, and the Head of Global Innovation at ServiceNow, to discuss the evolving landscape of leadership and innovation. Brian shares insights from his latest book, "MindShift," and explores the importance of self-awareness, cognitive bias, and explains how the beginner's mindset can drive business transformation. The conversation delves into the role of storytelling in leadership, the impact of Generative AI, and the future of work. T...2025-01-2222 minWhat If? So What?An Interview With HubSpot’s Scott BrinkerWhat If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention. Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for expe...2024-10-0928 minWhat If? So What?What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of "The 10-Second Customer Journey." The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid pace of customer decision-making in today's digital landscape and highlighted the need for organizations to unify their approach to customer experience, breaking down silos between product, marketing, commerce, and service departments. They discussed how small changes can lead to significant conversion rate in...2024-09-1128 minWhat If? So What?What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin CollettiIn this episode, Jim Hertzfeld explores the convergence of the communications, media, and technology (CMT) industries with guest Kevin Colletti from Perficient. Jim and Kevin discuss how digital transformation is reshaping these industries, from bundled consumer services to the impact of 5G and IoT on businesses. Kevin offers practical advice for companies navigating this rapidly evolving landscape, providing listeners with a glimpse into the future of digital connectivity and its wide-ranging implications.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question...2024-08-1422 minWhat If? So What?What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of IntelIn this compelling episode, host Jim Hertzfeld welcomes Carolyn Henry, vice president and general manager of Americas regional marketing at Intel. Together, they explore the pivotal role of semiconductors in the digital age and their fundamental impact on various industries and everyday life. Carolyn provides an in-depth look at Intel's groundbreaking work in AI and edge computing and reveals how these technologies are set to transform the future.The conversation takes an inspiring turn as Carolyn shares her passionate views on gender equity in tech. Highlighting the undeniable benefits of diverse teams, she delves into the steps...2024-07-1725 minWhat If? So What?What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie SpellerIn this episode of "What If? So What?" Jim Hertzfeld sits down with Bradie Speller, a seasoned expert in the intersection of technology and organizational behavior, to dive deep into the concept of socio-technical systems. Bradie, who has a rich tech history going back to the early days of personal computing, discusses the evolution of technology from bulky mainframes to the sleek devices we use today. He emphasizes the crucial role of training and development in leveraging technology for business efficiency. The discussion centers on the essential integration of human capabilities with technological advancements to drive real change and...2024-07-0324 minWhat If? So What?What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe'sIn this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s. They discuss the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company's growth. And also emphasizes the significance of personalization and building long-term relationships with customers, especially in the home improvement sector. The conversation touches on topics such as the impact of COVID-19 on retail, the role of AI and human intuition in decision-making, and the importance of...2024-06-1928 minWhat If? So What?The Rundown: 5 Technologies You Didn't Know You NeededIn this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Discussion Highlights: · Retail Wisdom and Tech Innovation· Personalization and Real-Time Applications· Strategic Investments in Speculative Technologies· Exploring Digital Twins and Augmented Reality· The Potential of Blockchain· Understanding the Metaverse· Navigating the World of Cryptocurrency and NFTsThank you for listening!2024-05-2228 minWhat If? So What?What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect. Episode Highlights: James describes his background in retail and how it shapes his approach at Cardinal Health The complexity of catering to diverse healthcare pers...2024-05-0110 minWhat If? So What?What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking. The conversation covers the driving forces behind automotive electrification, the state of the industry, and the significant impacts on OEMs, suppliers, dealers, and consumers alike. With a special...2024-04-1726 minWhat If? So What?What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving differentiated, premium branding and generating alpha returns. This episode is a must-listen for digital leaders seeking actionable strategies to harness innovation for enduring growth. Connect with Eisaiah EngelConnect with Jim Hertzfeld, Area Vice Pre...2024-04-0319 minWhat If? So What?What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration and regenerative agriculture. Kristine shares her journey from a farming background to leading digital strategies that bolster sustainable practices and enhance productivity. The episode highlights how digital tools empower farmers, influence sustainable outcomes, and open new markets like carbon credits. Kristine's insights offer a blueprint for integrating digital approaches...2024-03-2015 minWhat If? So What?What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune in to learn how leveraging Generative AI can propel your organization forward and keep you at the forefront of digital innovation. Connect with May Habib Connect with our Host, Jim Hertzfeld, Area Vice President, StrategyThank you for listening! Yo...2024-03-0615 minWhat If? So What?What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights faster and more effectively. This is a must-listen for anyone eager to understand the future of BI across industries. Connect with Nico Frantzen, Director, Data & AI SolutionsConnect with our Host, Jim Hertzfeld, Principal and Chief Strategist ...2024-02-2115 minWhat If? So What?What if Web Search Results Came From Soul Searching Results? An Interview With Justin RacineIn this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand.Connect with Justin Racine.Connect with our hosts, Perficient’s Jim Hertzfeld, principal and chief Strategist, and Kim Williams-Czopek, GM of global commerce.Thank you for listening! You can also watch the episode: https://www.youtube.com/@pe...2023-06-2222 minWhat If? So What?What If College Was Just a Pit Stop? An Interview With Luca RanzaniIn this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, as well as our Electrifying the Future of Automotive Program.Connect with Luca Ranzani. Connect with our Perficient hosts Jim Hertzfeld, principal, and chief strategist at Perficient. Learn more about our...2023-06-0819 minWhat If? So What?What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker.In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this week’s episode to learn how to mix people, processes, and technology to support healthcare employees and consumers.Connect with Tara BeckerConnect with our Perficient hosts Jim Hertzfeld, principal and chief strategist, and Kim Williams-Czopek, GM of global comm...2023-05-2515 minWhat If? So What?What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf.In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be intentional about aligning design with the rest of your organization’s digital strategy. Connect with Keith Wolf, director of digital strategy.Connect with our hosts Jim Hertzfeld, principal and chief strategist, and Erica Lee, direc...2023-05-1121 minWhat If? So What?What If Jim and Kim Answered Your Burning Questions?In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions! Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast...2023-04-2718 minWhat If? So What?What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin HuckinsIn this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values.Connect with Justin HuckinsConnect with our hosts Jim Hertzfeld, Principal and Chief Strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce. Thank you for listening! You...2023-04-1318 minWhat If? So What?What If AI Becomes Better Than Humans in Content Marketing? An Interview with Eve SangenitoListen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creation, the possibilities are endless. Tune in as they discuss the benefits and strategic implications of incorporating AI into your content marketing workflow. Connect with Eve Sangenito, Principal, Digital Marketing & Customer Experience at Perficient. Connect with our hosts Jim Hertzfeld, Principal and Chi...2023-04-0615 minWhat If? So What?What If Data Was a Product You Could Sell? An Interview with Eric Walk, Director of Digital Strategy at PerficientIn this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready to find out!Want to learn more?Connect with Eric Walk, Perficient’s director of enterprise strategy. Reach out to our hosts, Jim Hertzfeld, principal and chief strategist, and Kim Williams-Czopek, GM of global comm...2023-03-1615 minWhat If? So What?What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM FinancialIn this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves.Connect with Will Stacy, Chief Marketing & Digital Officer at GM Financial.Connect with our hosts Jim Hertzfeld, Principal, and Chief Strategist at Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You ca...2022-09-2341 minWhat If? So What?What If Robots Really Did Run Your Business?In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government All-Party Parliamentary Group task force for the adoption of AI and an Editorial Board Member for the AI and Ethics Journal.Connect with Katie King, published au...2022-09-0630 minWhat If? So What?What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta UnitedIn this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Thank you for listening! You can also wa...2022-08-0440 minWhat If? So What?What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses AssociationIn this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization. Connect with Novella Green, Director of Digital and Customer Experience at the American Nurses Association. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Pe...2022-07-0533 minWhat If? So What?What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John GregoryIn this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation. Connect with John Gregory, Global Retail Category Development Officer at Spotify Connect with Ron Thurston, Amazon #1 Best Selling Author of RETAIL PRIDE, host of the RETAIL IN AMERICA podcast, 2021/2022 RETHINK Retail 100 Most Influential People Connect w...2022-06-2143 minWhat If? So What?What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User TestingIn this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity.Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Thank you for list...2022-06-0746 minWhat If? So What?What If Digital Business Is Business As Usual?In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com...2022-05-2433 minWhat If? So What?What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham AncerIn this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which he co-owns with friend and entrepreneur Aron Marquez and two-time academy award nominee Mark Wahlberg. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Th...2022-04-0517 min
What If? So What?What If You’re Thinking About Innovation All Wrong?In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from:Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-joined-our-podcast Google's Chief Measurement Strategist, Neil Hoyne, on changing the objectives you're tracking with the data you already...2022-03-2221 min
What If? So What?What If You Could Measure Everything That Matters? An Interview With Google's Neil HoyneIn this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you...2022-02-2236 min
What If? So What?What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris EchelmeierIn this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today. Connect with Chris Echelmeier, Senior Director Microsoft Employee Experience Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening!2022-02-0837 min
Marketing Today with Alan HartBONUS: What if? So What? Hosts Ask Alan His Own QuestionsWe have two special treats in the RSS feed for loyal marketing listeners - a What if? So What? podcast drop with Alan as a guest and a Bonus episode with the hosts of What if? So What?, Kim Williams-Czopek and Jim Hertzfeld, asking Alan his own questions he asks all his guests.For this bonus episode, Alan thought it would be fun to turn the tables. So today, Kim and Jim are going to pose questions to Alan. Episode Highlights: Kim asks Alan, you are a seasoned marketer now, bu...2022-01-2516 minMarketing Today with Alan HartBonus: What if? So what? podcast interview of Alan HartWhat if the key to digital success is getting back to basics? An Interview With Alan Hart.This is a special feed drop from What if? So what? podcast. Check them out!In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today's environment.Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing...2022-01-2535 min
What If? So What?What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan HartIn this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! Yo...2022-01-2535 min
What If? So What?What If You Could Know Your Customers Like You Know Your Family? An Interview With Pegasystems Matt NolanIn this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at PegasystemsConnect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a q...2021-12-1438 min
What If? So What?What If Everything You Need to Market a Product Came from Customers? An Interview With Optimizely's Mike BernardIn this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful.Connect with Mike Bernard, Vice President of Product and Customer Marketing at OptimizelyConnect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts ...2021-11-3053 min
What If? So What?What If Innovation Was Easy?In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM 2021-11-1630 min
What If? So What?What If Strategy Is Really in the Execution?In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape. Season 2 episodes referenced:· What if You Could Speak Marketing and IT? An Interview with Robert Nelms.· What if You Never Had to Go to Your Doctor's Office Again? An Interview with Tom Swanson.· What If You Could Reinvent Retail...Again? An Interview with John Gregory.· What if You Could Innovate On Dema...2021-11-0227 minWhat If? So What?What If You Could Reinvent Retail... Again? An Interview With Spotify's John GregoryIn this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Connect with John Gregory, Global Head of Industry - Retail at Spotify. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/po...2021-10-0544 min
What If? So What?What If You Could Meet Your (Clothes) Maker? An Interview With Logility's Shawn ReynoldsIn this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Read Shawn’s recent content on the steps companies can take to prepare for the next big supply chain disruption:Supply Chain Sustainability: 3 Pillars for the Future of BusinessTraceability, Sustainability, & ESG: Why Supply Chains Need Transparency & AuthenticityYour Supply Chain Deserves More than ERPCollaborative Intelligence: A Supply Chain Imperative That ERP...2021-09-2133 min
What If? So What?What if Your Personal and Professional Brand Could Be the Same? An Interview with National Geographic's Kelsey FloraIn this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Connect with Kelsey Flora, former Director of Marketing and Engagement at National Geographic. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.yo...2021-09-0730 min
What If? So What?What if You Never Had to Go to Your Doctor's Office Again? An Interview With Adobe's Tom SwansonIn this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space.Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/pod...2021-08-2430 min
What If? So What?What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Marketing Mojo's Lisa BowmanIn this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.Connect with Lisa Bowman, CMO at Marketing Mojo.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for...2021-08-1029 min
What If? So What?What If You Had to Lead Digital Natives as a Digital Immigrant?In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.
Connect with Lisa Bowman, CMO at Marketing Mojo.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.2021-08-1029 min
What If? So What?What If You Could Speak Marketing and IT? An Interview With Assurant's Robert NelmsIn this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership.Connect with Robert Nelms, Head of Digital at Assurant.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM 2021-07-2733 min
What If? So What?What If You Could Speak Marketing and IT?In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership.
Connect with Robert Nelms, Head of Digital at Assurant.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.2021-07-2733 min
What If? So What?What if You Could Innovate On-Demand? An Interview With The Hershey Company's Andy HuntIn this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Connect with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA...2021-07-1333 min
Danielle Newnham PodcastDavid Byttow on The Rise and Fall of SecretToday’s guest is David Byttow – a self-described engineer by trade and, very much an artist at heart. David is most famous for his role as co-founder of mobile app Secret which allowed people to share messages anonymously.Whilst there was a lot of hype around Secret when it officially launched in 2014 - lauded by the press and tech industry, and with the company raising millions of dollars within just a few months – the company abruptly closed down a little over a year later. Some of the very public criticism David faced at the time was aro...2021-06-0159 min
Intelligent DataExploring the Partnership of Customer Experience and IntelligenceData has become such an integral factor in allowing organizations to identify customer expectations, market trends, and growth opportunities. Learn more about how data can be a competitive advantage for any business looking to enhance its digital experiences.
Jim Hertzfeld, Digital Strategy Chief Strategist at Perficient, talks about how data and digital are shaping the customer experience today. Jim highlights how businesses are using data to better understand their customers and provide a better experience. And he shares his perspective on how data and analytics are becoming increasingly more important in the UX ecosystem.
2021-02-1842 minWhat If? So What?What if Data Has Become the Customer Experience? An Interview with Arvind MuraliJim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today.Listen to the Intelligent Data podcast.Connect with host Arvind Murali, Data Chief Strategist for Perficient.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.yo...2021-01-2742 minWhat If? So What?How Do We Keep the Robots Happy? An Interview on AI and CX with Christine LivingstonJim interviews Perficient’s Chief Strategist for Artificial Intelligence, Christine Livingston, about the state of artificial intelligence today and how organizations are using it to shape customer experiences.
Resources mentioned in this episode:
Movies & TV Shows: 2001 Space Odyssey, iRobot, Ex Machina, Star Wars, I. Artificial Intelligence, The Mandalorian, Raised by Wolves
Insurance provider Lemonade
Connect with Christine Livingston, Chief Strategist for Artificial Intelligence for Perficient.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.2021-01-2732 minWhat If? So What?What if You Could Deliver Anything as Soon as It Was Valuable? An Interview with Jeff SmallKim interviews Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy.Connect with guest Jeff Small, Director of Mobile Product Strategy for Perficient.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit...2021-01-2740 minWhat If? So What?What if Every Brand Went Direct to Consumer? An Interview with Jon Bostock, CEO of TrumansIn a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? We interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman's and learn how brands that innovate will win in a rapidly changing digital-first economy.Connect with Jon Bostock and get his #1 bestselling book, The Elephant’s Dilemma on Amazon.Visit Truman’s and learn why they are the coolest cleaning company on the internet. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Willi...2021-01-2734 minWhat If? So What?What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric EngeThe pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim interviews Eric Enge, Principal at Perficient, to learn what has changed and what will always remain the same, and how to be better prepared when the market shifts overnight. Connect with Eric Enge, Principal at Perficient on Twitter or LinkedInConnect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy a...2021-01-2730 minWhat If? So What?What if I Convinced the CEO to Embrace Design? An Interview with Chris BernardNo one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?"Resources mentioned in the episode:Industrial Designer Raymond LoweyThe Culture Code by Daniel CoyleSprint by Jake KnappWeatherTechConnect...2021-01-2739 minWhat If? So What?What if Everything Really Is Digital?In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport.Resources mentioned in the episode:Being Digital by Nicholas NegroponteSimon Sinek’s Golden Circle TED TalkThe Coen Brothers’ film The Big LebowskiConnect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thank you for listening! Yo...2021-01-1318 minWhat If? So What?Introducing What If? So What?, a Podcast from PerficientAre you trying to figure out what digital means for your business? Then What If? So What? is the podcast for you. Join hosts Jim Hertzfeld, and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”In this sneak peek trailer, Jim explains what’s in store for you in Season 1.The first episodes are coming this month. Subscribe to What If? So What? on Ap...2020-12-2300 min
Director's ClubEpisode 72: Richard LinklaterIt's time to get romantic! Patrick's partner Regina Barry joins us for this special episode as we slip into the slipstream of Austin filmmaker Richard Linklater. He has specialized in several dialogue-heavy indie films from the 90s -- thus, we mainly focus on all three BEFORE films, starting with SUNRISE and ending with last year's MIDNIGHT. But we also touch on WAKING LIFE, BERNIE, DAZED & CONFUSED and more! We also review APOCALYPSE NOW, ONLY LOVERS LEFT ALIVE, MISTER ED, as well as a few Don Hertzfeld films as well. 0:00 - 06:13 - Intro / In-House Busines...2014-05-103h 02