Shows
The UnNoticed EntrepreneurHow can this be easy? The mindset approach approach to change how you build your business.Get Noticed! Send a text.Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey.Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building a business that’s too profitable to leave, but too draining to love.You’ll learn: 🔹 Why perfectionism is silently sabotaging your joy (04:35)2025-05-0132 min
The ActionCOACH Business Growth Podcast#84 Want to Build a Brand People Love? The Power of Authenticity in Branding with Jim JamesIn this interview, branding expert Jim James discusses how authenticity is crucial for effective marketing. He explains that people connect best with brands that feel genuine. He warns against sounding too polished or disconnected, as customers prefer real connections with the people behind the businesses they support.Jim stresses that authenticity means aligning actions with values and building trust through transparency. He shares examples, like Joe Hart from Dale Carnegie, who strengthened team trust by being open during tough times. This kind of authenticity, he argues, helps entrepreneurs succeed by keeping them focused on their mission...2024-10-3149 min
The UnNoticed EntrepreneurTo Blur or Not to Blur? That is the podcast guest question.Get Noticed! Send a text.Should You Blur Your Background in Podcasts?In this episode of The Unnoticed Entrepreneur, host Jim James explores the critical decision of whether to blur your background during podcast video recordings. As he delves into the effectiveness of blurred versus clear backgrounds, Jim discusses psychological concepts like cognitive schemas and contextual cues that influence audience perception. He shares practical tips for creating the ideal backdrop, whether it's through blurring or thoughtful arrangement, to enhance trust and engagement with your listeners. Tune in to discover how...2024-10-0113 min
The UnNoticed EntrepreneurData Detective: Cracking the Code of Customer Behaviour with Jim HarencharGet Noticed! Send a text.Are you struggling to make sense of your customer data and measure marketing effectiveness across multiple channels? In this episode, Jim Harenchar, CEO of Response Marketing Group, reveals how businesses can harness the power of data attribution to optimise their marketing strategies. From de-anonymising website visitors to creating targeted customer segments, Jim shares invaluable insights on leveraging data for improved ROI. He discusses the importance of collecting seemingly insignificant data points and how AI is making sophisticated marketing tactics accessible to smaller businesses. Jim also highlights a fascinating case study with Ritz Carlton, demonstrating how...2024-07-3031 min
The UnNoticed EntrepreneurData Detective: Cracking the Code of Customer Behaviour with Jim HarencharGet Noticed! Send a text.Are you struggling to make sense of your customer data and measure marketing effectiveness across multiple channels? In this episode, Jim Harenchar, CEO of Response Marketing Group, reveals how businesses can harness the power of data attribution to optimise their marketing strategies. From de-anonymising website visitors to creating targeted customer segments, Jim shares invaluable insights on leveraging data for improved ROI. He discusses the importance of collecting seemingly insignificant data points and how AI is making sophisticated marketing tactics accessible to smaller businesses. Jim also highlights a fascinating case study with Ritz...2024-07-3031 min
Deans Counsel13: Erika James (Pennsylania) on Leadership Through Team BuildingA podcast for deans and academic leadership.DEANS COUNSELJames Ellis | Moderator | Dean of the Marshall School of Business at the University of Southern California (2007-2019)David Ikenberry | Moderator | Dean of the Leeds School of Business at the University of Colorado-Boulder (2011-2016)Ken Kring | Moderator | Co-Managing Director, Global Education Practice and Senior Client Partner at Korn FerryDeansCounsel.com--EPISODE 13: Erika James (Pennsylania) on Leadership Through...2023-06-0934 min
The UnNoticed EntrepreneurRocking the Financial World: Building a Stellar CFO Company and Boosting Marketing Efficiency with Jim DownesGet Noticed! Send a text.Ever wondered how to build a rockstar CFO company and maximize marketing efficiency with financial management? Look no further! Join me in this exciting episode as I chat with Jim Downes, founder of Blueprint CFO, a company that's breaking the mold of traditional accounting firms with their unique and cool brand identity. With the help of marketing consultant Haley Stern, Jim's vision for Blueprint CFO has come to life, attracting both clients and talented employees from across the country.We dive deep into the importance of proper accounting for small...2023-06-0821 min
The UnNoticed EntrepreneurRocking the Financial World: Building a Stellar CFO Company and Boosting Marketing Efficiency with Jim DownesEver wondered how to build a rockstar CFO company and maximize marketing efficiency with financial management? Look no further! Join me in this exciting episode as I chat with Jim Downes, founder of Blueprint CFO, a company that's breaking the mold of traditional accounting firms with their unique and cool brand identity. With the help of marketing consultant Haley Stern, Jim's vision for Blueprint CFO has come to life, attracting both clients and talented employees from across the country.We dive deep into the importance of proper accounting for small businesses and how Jim has successfully grown Blueprint...2023-06-0821 min
The UnNoticed EntrepreneurShould you let the next generation build your brand? With Jim Downes of Blueprint CFOGet Noticed! Send a text.How can accounting become more relevant for businesses today? Unlock the secrets of using financial data to improve future performance in our conversation with Jim Downes from Blueprint CFO, a unique South California-based accounting company. At 74 years old, Jim started Blueprint CFO at the age of 71 and has since built a talented team that shares his mission of helping clients make the most of their current financial information.Discover the importance of building a strong team and the golden rule for marketing expenses in this insightful episode. Jim s...2023-06-0703 minThe UnNoticed EntrepreneurShould you let the next generation build your brand? With Jim Downes of Blueprint CFOHow can accounting become more relevant for businesses today? Unlock the secrets of using financial data to improve future performance in our conversation with Jim Downes from Blueprint CFO, a unique South California-based accounting company. At 74 years old, Jim started Blueprint CFO at the age of 71 and has since built a talented team that shares his mission of helping clients make the most of their current financial information.Discover the importance of building a strong team and the golden rule for marketing expenses in this insightful episode. Jim shares his thoughts on how much companies should b...2023-06-0703 min
The UnNoticed EntrepreneurHow I increased my Linkedin engagement 42% by reducing my posts by 90%Get Noticed! Send a text.Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn. The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.Posts in the last 90 days received over 80,000 impressions. The ke...2023-04-2829 min
The UnNoticed EntrepreneurHow I increased my Linkedin engagement 42% by reducing my posts by 90%Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn. The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.Posts in the last 90 days received over 80,000 impressions. The key takeaway is that LinkedIn is a learning co...2023-04-2830 min
The UnNoticed EntrepreneurDo you have a James Bond opening sequence for your presentation?Get Noticed! Send a text.In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess...2023-04-2721 min
The UnNoticed EntrepreneurDo you have a James Bond opening sequence for your presentation?In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally...2023-04-2721 min
The UnNoticed EntrepreneurHow to stop confusing your audience, with international communications consultant Ed WestGet Noticed! Send a text.In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess...2023-04-2602 minThe UnNoticed EntrepreneurHow to stop confusing your audience, with international communications consultant Ed WestIn this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally...2023-04-2603 min
The UnNoticed EntrepreneurHow To Unlock Value Through Effective Communication - with guest host, Dr Steve DayGet Noticed! Send a text.In this episode, Jim James joins the Systemize Your Success Podcast by Dr Steve Day, Small Business Systems and Outsource Expert at Systems and Outsourcing, to discuss how you can unlock the value in your business through effective communication, and how knowing your audience can help you to deliver far higher levels of value, and increase your success.KEY TAKEAWAYS Content is the backbone of creating engagement. We all create information, but the key to helping that to find its audience is to find a way to a...2022-01-1117 min
The UnNoticed EntrepreneurHow Story Attracts Attention to the Unnoticed Entrepreneur Part 2As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof.But despite all your efforts, you feel unnoticed.Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.A well-seasoned entrepreneur himself, Jim James shares in his new book, The Unnoticed Entrepreneur; 50 Ideas for Your Company to Stand Out, his powerful Speak PR method...2021-12-2326 minThe UnNoticed EntrepreneurHow Story Attracts Attention to the Unnoticed Entrepreneur Part 2Get Noticed! Send a text.As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof.But despite all your efforts, you feel unnoticed.Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.A well-seasoned entrepreneur himself, Jim James shares in his new book, The Un...2021-12-2327 minThe UnNoticed EntrepreneurHow Story Attracts Attention to the Unnoticed Entrepreneur Part 1As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof.But despite all your efforts, you feel unnoticed.Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.A well-seasoned entrepreneur himself, Jim James shares in his new book, The Unnoticed Entrepreneur; 50 Ideas for Your Company to Stand Out, his powerful Speak PR method...2021-12-2120 minThe UnNoticed EntrepreneurHow Story Attracts Attention to the Unnoticed Entrepreneur Part 1Get Noticed! Send a text.As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof.But despite all your efforts, you feel unnoticed.Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.A well-seasoned entrepreneur himself, Jim James shares in his new book, The Un...2021-12-2120 minThe UnNoticed EntrepreneurSoundbite - Why Chutzpah should be an essential part of your strategy to get recognition for your business.Get Noticed! Send a text.Listen to what it takes to survive in the world from Mason Harris, author of the Chutzpah What is Chutzpah? Are you born with it, or is it learned? Is it good or bad to be thought of as someone with chutzpah?Encompassing self-confidence, audacity, purpose, and even humility, a 'chutzpah' approach leads to business and life success. We talk about how a business owner can use the chutzpah model, and also how Mason Harris uses Linkedin and video to build his own business.If you want to...2021-10-2601 min
The UnNoticed EntrepreneurHow much PR is enough for you to get noticed?Get Noticed! Send a text.The Active Communications Index will help you to decide how much is enough, but more importantly help you to plan consistency into your PR activity. I am on the podcast of Alex Greenwood, PR After Hours, to discuss the options available to measure and plan your own input to your campaign and my own formula, the Active Communications Index . which is part of the SPEAK|pr program. Alex is also an author, and of course was on an earlier episode of the UnNoticed Show himself. Personally I think he has one of t...2021-10-2125 min
The UnNoticed EntrepreneurHow can an entrepreneur self-publish profitably, retain the IP asset and build a brand?A conversation with Julie Broad on the key steps to self-publishing, IP rights, the financial model, and also how she has built her own personal brand as an entrepreneur by "bribing people which was fun." She had a score to settle with the publishers and handsomely proved her point by becoming a best-selling author. http://www.booklaunchers.comhttp://www.booklaunchers.tvIf you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their...2021-09-1602 minThe UnNoticed EntrepreneurTrailer: A PR strategy to win coverage for caged chickens in Singapore.There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.You can see the coverage hereIf you wa...2021-07-0602 minThe UnNoticed EntrepreneurHow to overcome customer anxiety by giving them a safe journey and candies in the box.Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.I mention some customer journey mapping tools including:https://creately.com/totango.commiro.com SEMrushIf you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in...2021-06-1012 min
The UnNoticed EntrepreneurToxic content online can kill your brand faster than COVID, but there is a solution available now.Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.Here is how it works and why it's essential to have this kind of...2021-06-0817 min
The UnNoticed EntrepreneurToxic content online can kill your brand faster than COVID, but there is a solution available now.Get Noticed! Send a text.Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.Here is how it works and...2021-06-0817 min
The UnNoticed EntrepreneurShould you make your interviewer laugh, and when a doctor freezes on the mic what happens next?Get Noticed! Send a text.We were so busy laughing I had to remember to stop the show, as Alex Greenwood,veteran PR professional, expert in media relations, crisis communications planning, business development, content creation, e-publishing, podcasting et al explains how to leave an impression on the interviewer to get invited back onto the show. Alex Greenwood runs AlexPR, is an award-winning writer, public relations consultant, podcaster, speaker, and former journalist. He is the host/producer of the Mysterious Goings On podcast and the PR After Hours podcast. Alex is a recognized expert in t...2021-05-0619 minThe UnNoticed EntrepreneurWhy is there no more Kimchi for Korean media, instead it's KakaoTalk and Naver search.Get Noticed! Send a text.Heesang Yoo , Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.For the full episode, click this link.If you like this podcast, then subscribe to o...2020-11-0201 min
The UnNoticed EntrepreneurWhy is there no more Kimchi for Korean media, instead it's KakaoTalk and Naver search.Get Noticed! Send a text.Heesang Yoo , Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post o...2020-10-3017 min