Shows
Ahead of the Game2026 Trends in Digital MarketingA new year is here, and 2026 brings a new wave of marketing predictions. In our most anticipated episode of the year, the 2026 Trends edition of Ahead of the Game, DMI podcast host Will Francis explores the biggest changes, challenges, and opportunities facing marketers in the year ahead. As expected, AI dominates the conversation, but not in isolation. Across ecommerce, social media, youth marketing, PPC, and content creation, our experts share how marketers can move beyond automation and focus on creativity, trust, and genuine customer value. Will also highlights the growing need for authenticity in an increasing...
2026-01-0941 min
The AI Lyceum#16 – Winning the Zero Click: AI and Marketing’s Future [Professor Jim Lecinski Kellogg. School of Management]🎓 20% Off | Oxford AI Ethics Executive Programme https://oxsbs.link/ailyceum“AI raises the ceiling and raises the floor. It is not the end of marketing. It is the beginning of better marketing.” — Jim LecinskiIn this episode, Samraj speaks with Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management and former Google VP. He created ZMOT (Zero Moment of Truth), the idea that people research and judge brands long before they reach a store or website. His new book, The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Ma...
2025-12-1150 min
CMO ConfidentialThe AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-KelloggA CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner research, and the difference between "big frontier models" and "shiny objects." Key topics include: why you should avoid "gray market AI", how to manage the 5 AI risks (privacy, accuracy, regulatory, personnel, and reputation), and the false precision that accompanies a focus on intermediate measures like Click Through...
2025-10-2840 min
The CX and Culture Connection Podcast with Host Matt Egol of JourneySpark ConsultantsUnleashing AI Marketing with Jim Lecinski, Professor of Marketing, Northwestern-KelloggIn this dynamic episode of The CX and Culture Connection, host Matthew Egol, CCXP, sits down with long-time friend and marketing thought leader Jim Lecinski to discuss how artificial intelligence is reshaping customer experience, marketing strategy, and organizational growth. Jim, a former VP at Google and current Clinical Associate Professor at Kellogg, shares insights from the newly updated edition of his book The AI Marketing Canvas, co-authored with Professor Raj Venkatesan.The conversation explores how organizations can unlock the power of AI relationship moments to accelerate growth, improve personalization, and reduce friction at every...
2025-10-1339 min
Tech Marketing RewiredThe CMO’s AI Playbook: From Complexity to Clarity with Jim LecinskiThe AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of The AI Marketing Canvas from author and Northwestern's Kellogg School of Management, clinical professor Jim Lecinski, who explains why the rise of generative AI demanded a completely new roadmap.Lecinski unveils the core change in his updated framework: marketers must now operate with a "whole brain," combining left-brain predictive analytics with right-brain generative AI. He provides new perspectives on the five-stage implementation canvas that guides organizations f...
2025-09-1538 min
Don't Stop Us Now AI EditionAhead of the AI Curve - Jim LecinskiImagine you're a marketing professor who saw the AI revolution coming years before ChatGPT hit the scene, wrote the definitive book on AI marketing in 2021, and now find yourself at the epicentre of one of the most dramatic transformations in history.This is the very position this week’s guest, Jim Lecinski, finds himself in. Jim is a Clinical Professor of Marketing at Northwestern University's prestigious Kellogg School of Management, where he teaches AI in Marketing and has won Professor of the Year. Adding to Jim's canny foresight is his prior, 13-year career as...
2025-09-0941 min
Ahead of the GameThe Next Wave of AI in MarketingIn this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle times and boosting productivity to transforming how marketers plan, execute, and measure campaigns. Jim demystifies emerging tools like AI agents, custom GPTs, and reasoning engines, and shares why marketers need to lead AI strategy rather than passively adopt it. He also offers great advice for how marketers can make the most of AI at junior, middle, and senior levels of a career.Jim's T...
2025-06-2051 min
Brand NewIt’s (More Than) Academic, with guest Professor Jim LecinskiIf your work involves connecting with consumers, you’ve probably been influenced by Jim Lecinski without even knowing it. As one of Google’s early top executives, he was at ground zero for the digital revolution that rewrote marketing's rulebook, and coined the idea of a “Zero Moment of Truth” (ZMOT) which is now taught in marketing curriculae everywhere. Jim wrote a definitive book on AI in marketing - three years ago. So it’s fitting that Jim has segued from a huge corporate career to an academic one, as one of the most popular professors at Northwestern's Kellogg School of...
2025-05-2151 minCMO ConfidentialJim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at NorthwesternA CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keeps it ranked as the #1 marketing school. We go inside the Insomnia Cookies Case which uses GOST (Goals, Objectives, Strategy and Tactics) and 70/20/10 to train students on driving revenue, profit and market share. Tune in to hear why you shouldn't be a "Tumbleweed" and instead strive to "Meet the uni...
2025-04-2938 min
The VentureFuel VisionariesThe AI Marketing Canvas – Kellogg School of Management Professor Jim LecinskiJim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, has over 30 years of marketing experience, including a distinguished 12-year tenure as Vice President of Customer Solutions for the Americas at Google. He is a leading expert in marketing strategy and digital transformation, best known for pioneering the concept of the Zero Moment of Truth (ZMOT), which revolutionized how consumers research products online before buying, as detailed in his influential book Winning the Zero Moment of Truth. Jim’s latest work, The AI Marketing Canvas, offers a practical five-stage roadmap for integrating artificial intelligence into marketing stra...
2025-04-2332 min
CX Decoded By CMSWireMarketing Is a Growth Engine: A Wake-Up Call for CMOsToo many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it's time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.
2025-03-3112 min
Ahead of the Game2025 Trends in Digital Marketing - Part 1New year = new predictions for the world of digital marketing!
The DMI's podcast host Will Francis talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025.
We have so many amazing insights to share, so we've broken this podcast into two episodes! Catch episode 2 here.
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Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here.
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In this first episode, Will hears a range of...
2025-01-1051 min
Modern MarketersNorthwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern MarketersThis week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-sui
2024-10-2323 min
Frontier CMO Podcast by Think with GoogleNorthwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern MarketersThis week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University's Kellogg School of Management, joins Google's Joshua Spanier and Bethany Poole to talk about Jim's career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite.
2024-10-2323 min
The CMO PodcastJim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AIThis week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider these highlights from Professor Lecinski's curriculum vitae:Studied German and Government at Notre Dame, MBA from Illinois.Teaches seminars and blogs about Jazz for newcomers.Has written for The Journal of the International Association of Jazz Record Collectors.Twelve years at Google, left...
2024-10-0958 min
Decoding AI for MarketingDon’t Reinvent the Wheel: Building a Smart AI Marketing RoadmapWhile many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan.Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to...
2024-02-1340 min
The CMO WhispererMy Zero Moment of Truth With Jim LecinskiBack in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to become an Associate Professor of Marketing at Northwestern University.
2023-10-2733 min
Ahead of the GameGet Started with AI in MarketingWe're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies.
"Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!" Jim Lecinksi
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The Ahead of the Game podcast is brought to you by the D...
2023-10-2049 min
The Insightful LeaderInsight Unpacked S1E5 | Is Your Brand Working?In the fifth and final episode of our series, "Extraordinary Brands and How to Build Them," we look at how to measure your brand's health–and what you should do if you don't like what you learn. Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Spice and Lego started to target surprising new audiences. Finally, we'll learn how Kellogg professors feel about Insight's new brand.
2022-09-1226 min
The ShiftInteligência CriativaA IA não vai gerar a próxima grande ideia, mas vai turbinar a performance das melhores criações humanas. A criatividade apoiada por dados traz resultados melhores, afirmam Gustavo Castro, diretor de Inovação da Ambev e Camilo Barros, head de Parcerias Latam da VidMob._____LINKS DO EPISÓDIOOs livros “AI Superpowers” e AI 2041: Ten Visions for Our Future”, do Kai-Fu Lee As séries “The Dropout” e “Super Pump”O livro “The AI Marketing Canvas”, de Raj Venkatesan e Jim Lecinski_____FALE CONOSCOEmail: th...
2022-03-1158 min
The Business Storytelling Podcast410: Author chat: How should marketers use AI?Jim Lecinski joins me on this live recording to discuss the topic, which is covered in his book “The AI Marketing Canvas.” Join us.
Check out the book here: https://amzn.to/3AsfkLy
2021-09-3027 min
Marketing Over CoffeeThe AI Marketing CanvasIn this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas – A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came […] The post The AI Marketing Canvas appeared first on Marketing Over Coffee Marketing Podcast.
2021-09-2430 min
Marketing Over CoffeeThe AI Marketing CanvasIn this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came together The 5 Stages of the AI Marketing Canvas How to explain supervised and unsupervised learning 6:15 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful...
2021-09-2430 min
Thinking With Mitch JoelSPOS #791 - Jim Lecinski On Artificial Intelligence In MarketingWelcome to episode #791 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #791 - Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage retailers with Google ads. One of the people who became a personal champion for my work at Google was Jim Lecinski (along with people like John McAteer, Chris O'Neill, Avinash Kaushik, and s...
2021-09-0556 min
Funnel RebootThe AI Marketing Canvas with Raj VenkatesanAre you looking at how your marketing can use AI? That's good if you are, but it's not enough to know how it works. Whether you are embedded in marketing operations or you're an executive who oversees it, you must also figure out how to get your organization to buy into AI. You'll need stakeholders who own precious data, you'll need knowledge experts to train your models, you'll possibly need operations folks to change what they deliver...as AI informs what you offer. Lastly, you'll need money - getting that money will take you proving that investing in AI...
2021-08-0750 minFunnel RebootThe AI Marketing Canvas with Raj VenkatesanAre you looking at how your marketing can use AI? That's good if you are, but it's not enough to know how it works. Whether you are embedded in marketing operations or you're an executive who oversees it, you must also figure out how to get your organization to buy into AI. You'll need stakeholders who own precious data, you'll need knowledge experts to train your models, you'll possibly need operations folks to change what they deliver...as AI informs what you offer. Lastly, you'll need money - getting that money will take you proving that investing in AI...
2021-08-0750 min
Digital TrasformationUMOT-Ultimate Moment Of TruthJim Lecinski nel 2011 coniò il termine di Zero Moment of Truth. Quindi il momento zero prima dell'acquisto, prima della vendita. È quel momento in cui si raccolgono tutte le informazioni on line, ovviamente la democratizzazione dell'informazione ha permesso questo, prima di effettuare un acquisto; quindi è una raccolta, una comparazione e una condivisione dei valori del servizio, del prodotto, del brand, prima di decidere se diventare un acquirente.Ha avuto diverse declinazioni perché da Zero Moment Of Truth si passa al First Moment of Truth, il primo momento della verità, quando si va a fare una comparazione nello...
2021-03-2804 min
HubShots - The Unofficial Down Under HubSpot Podcast010 - Marketing Industry Trends for 2016Welcome to Episode 10 of HubShots!
Recorded: Tuesday 08 December 2015
For show notes please visit:
http://hubshots.com/episode-10/
Welcome
Our first podcast recording in the same location (usually it is all via Skype)
Shot 1: Inbound Thought of the Week
Inbound lives on because we are getting emails notifying us of new Inbound talks that were recorded at the conference being made available on the site.
eg: Don't Feed the Racists: Merredith Branscombe: http://www.inbound.com/blog/merredith-branscombe-bold-talks
Shot 2: HubSpot feature/tip of the Week
Understand how HubSpot buckets together traffic in the sources report: http://knowledge.hubspot.com/articles/KCS...
2015-12-1034 min
Purse StringsThe ZMOT ScoreGoogle director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?
2012-01-1730 min
Daniel KiuZMOT Ebook Gratuito escrito por el Director de GoogleThe Zero Moment of Truth es el nombre que lleva este libro online escrito por Jim Lecinski, director General de Google, en el video promocional nos exponen...
2011-12-1203 min
Daniel Kiu El PodcastZMOT Ebook Gratuito escrito por el Director de GoogleThe Zero Moment of Truth es el nombre que lleva este libro online escrito por Jim Lecinski, director General de Google, en el video promocional nos exponen...
2011-12-1203 min
Purse StringsZero Moment of TruthMaria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.
2011-11-0128 min