Shows
Tomorrow Will Be TelevisedTomorrow Will Be Televised Helluva Boss/Commerce TV/Creator Content/Primetime Emmy Wrap EpisodeTwo-hour edition of the program all about TV. Our guests: Brandon Rogers, co-star of new Prime Video toon series Helluva Boss; Collin Colburn, Interactive Advertising Bureau's vice president of commerce and retail media, and Inside The Creator Economy editor Jim Louderback. Plus a recap and reflections of the 2025 Primetime Emmy Awards last night.
2025-09-151h 59Tomorrow Will Be TelevisedTomorrow Will Be Televised SurvivorNet TV/Helluva Boss/Creators Go TV EpisodeThe program all about TV. Our guests: Steve Alperin, chief executive of cancer-centric channel SurvivorNet TV; Brandon Rogers, co-star of Prime Video adult animated series Helluva Boss, and Inside The Creator Economy editor/overseer Jim Louderback.
2025-09-081h 19
Go With Your PalateE77 Jim Louderback pt2 | Joe WagnerWhat do Pokémon cards, AI assistants, and the future of the creator economy have in common? This episode.We’re joined by Jim Louderback, one of the true pioneers of digital media. From his TechTV days to scaling Revision3 into a digital powerhouse and taking VidCon global, Jim has spent his career at the forefront of where media and technology collide. Now he takes us inside his must-read newsletter Inside the Creator Economy, pulling back the curtain on social media algorithms, the platforms shaping our world, and why creators haven’t just “arrived”—they’re running th...
2025-09-0234 min
Go With Your PalateE77 Jim Louderback | Joe WagnerWhat do Pokémon cards, AI assistants, and the future of the creator economy have in common? This episode.We’re joined by Jim Louderback, one of the true pioneers of digital media. From his TechTV days to scaling Revision3 into a digital powerhouse and taking VidCon global, Jim has spent his career at the forefront of where media and technology collide. Now he takes us inside his must-read newsletter Inside the Creator Economy, pulling back the curtain on social media algorithms, the platforms shaping our world, and why creators haven’t just “arrived”—they’re running th...
2025-08-2646 min
The Event Innovator Show with Phil MershonFostering Meaningful Interactions at Large Scale Events with Jim LouderbackHave you ever wondered how to create truly engaging events that keep attendees coming back year after year? In this episode, I sit down with Jim Louderback, a veteran of the creator economy and event industry, to explore innovative strategies for audience engagement and event design.Jim shares his wealth of experience from running VidCon, one of the largest creator-focused events in the world, and offers insights on how to craft memorable experiences for both in-person and digital audiences.Reimagining Audience EngagementWe discuss Jim's recent experiment at the National Association of Broadcasters...
2025-06-2451 min
Inside the Creator EconomyYouTube Forgot This at BrandcastThis week, the glaring gap in YouTube’s global strategy, dig into MrBeast’s high-stakes Saudi adventure, and explore the latest podcasting power plays.Plus, insights on the evolving world of search and a big win for creators and capital. Dive in for the details.
2025-05-1912 min
Inside the Creator EconomyThe New Creator Playbook - How to Thrive in the Age of AIThis Week: An AI pug went viral, foreshadowing the future of online video. I lay out a path forward and profile a potential solution - for at least some creators. Two industry titans debuted new metrics hoping to snare brands and buyers. Plus, two fascinating research studies, one focused on beauty and the other on LinkedIn creators and much, much more!
2025-05-1215 min
It's No FlukeE150 Jim Louderback: Give creators the keysJim Louderback is one of the top leaders at the intersection of creators, media and technology. He has built and sold multiple creator economy startups to companies including WB Discovery and Paramount, and led editorial and ops at cable networks, event companies, magazines and digital publishers. Jim currently writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn, speaks and moderates at global events and works with several startups in the creator space. Follow him on LinkedIn and sign up for the newsletter today.
2025-03-2836 min
TrenDs News🔥 TrenDs News 🚀 #167: Ecos do SxSw 2025 “Ideias que ressoam e redefinem o amanhã.”🚀 Ideias que ressoam e redefinem o amanhã!O SxSw 2025 foi um verdadeiro laboratório do futuro, onde inovação, tecnologia e cultura se encontraram para ditar os rumos da próxima década. No episódio #167 do TrenDs News, nosso time de especialistas vai desvendar os principais insights e tendências que surgiram no evento e como eles podem impactar negócios, tecnologia e sociedade.🎙 Time de peso da semana:🔹 Renato Grau🔹 Anna Flavia🔹 Nai Corrêa🔹 Rafael Veloso🔹 Charles Schweitzer🔹 Marcel Nobre📢 O que esperar deste episódio?🔹 Os grandes temas do SxSw 2025 e o que eles significam para o futuro🔹 A Agentic AI e o impacto d...
2025-03-241h 04
Adam Carolla ShowMarc Silvestri + Iliza Shlesinger (Carolla Classics)#1 ACS #3000 (feat. Adam Waheed, Gina Grad and Bryan Bishop) (2021)
#2 ACS #367 (feat. Iliza Shlesinger, Teresa Strasser and Bryan Bishop) (2010)
#3 ACS #368 (feat. Jim Louderback, Marc Silvestri, Scott Riggs, Zack Johnson and MC Front-A-Lot) (2010)
Hosted by Superfan Giovanni
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2025-02-072h 49
Grey Matter with Michael KrasnySelf Proclaimed Tech Geek Jim Louderback OpinesMichael Krasny began this episode with tech and media expert Jim Louderback by asking him what he foresees for the future of digital media and the dialogue then moved on to a discussion of AI and ChatGPT. From there the conversation went to the fate of TikTok & Jim's opinions on Instagram, YouTube and its creators, Netflix, and entrepreneurship. The conversation then flowed to Jim and Michael discussing their experiences with conferences and some of what each disclosed as the secrets of good and productive interviewing. A rich and illuminating conversation continued with a discussion about The Lighthouse, a place for...
2024-10-0858 min
Inside the Creator EconomyScary New GatekeepersFormerly Open Tech Companies Now Tightly Control Access to the Latest Breakthrough Media Technologies
AI generated via Google's NotebookLM
This newsletter from Jim Louderback, a creator economy expert, covers the week’s biggest developments in the world of online content creation. The newsletter explores the growing influence of AI video generators and how they are being adopted by companies like Meta and YouTube. It also looks at the rising popularity of niche fandoms, particularly on platforms like TikTok, and examines the ongoing debate about whether social media is becoming too reliant on AI-powered features. The newsletter concludes wi...
2024-10-0706 min
Earned: Unlocking the Power of the Creator Economy146 - Jim Louderback, Inside the Creator EconomyIn Ep. 146 of Earned, Conor Begley sits down with Jim Louderback—editor and CEO of "Inside The Creator Economy" Newsletter. To start, we dive into Jim's remarkable career spanning from management consulting to leading iconic media entities like PCMag, VidCon, and Revision3, and Jim shares invaluable insights for anyone navigating the media landscape. Jim then reveals his secret sauce to maintaining authenticity, creating compelling content, and leveraging AI tools such as ChatGPT to enhance the creative process. Next, we hear Jim's innovative approach to event planning, emphasizing the importance of the attendee journey and creating lasting impressions. Switching gears, Ji...
2024-10-0130 min
Creator Economy AmplifiedCreator Economy Amplified: The New Studio FrontierExplore the future of spaces for content creation with Jim Louderback, editor and publisher of “Inside the Creator Economy,” veteran journalist and events producer Robin Raskin, and video production wizard Ryan Grams, founder & CEO of Studio Upgrade. Learn about the possibilities of building versatile, efficient, and technologically advanced studios that cater to a range of creative needs. From immersive environments to flexible, home-based setups, discover how the new studio frontier is expanding the horizons for creators everywhere.
2024-04-1711 minCreator Economy AmplifiedCreator Economy Amplified: AI Tools for CreatorsFrom automating mundane tasks to amplifying creative innovation, artificial intelligence is transforming the creator economy. Unpack the profound influence of AI on content creation with industry veterans Jim Louderback, editor and publisher of “Inside the Creator Economy,” veteran journalist Robin Raskin, The Prismatic Company’s Abe Feinberg, and Rebecca Xu from Opus Clip. These industry pros share their insights into leveraging AI tools to revolutionize content creation, enhance efficiency, and foster connections with audiences. Whether you’re intrigued by the prospects of AI-driven content generation or seeking strategies to refine your creative workflow, this discussion promises a forward-looking perspective on integrat...
2024-04-1714 minCreator Economy AmplifiedCreator Economy Amplified: The State of the Creator EconomyNavigate the current state of the creator economy with industry veterans Jim Louderback and Robin Raskin alongside Tyler Chou, founder & CEO of Tyler Chou Law for Creators. This exclusive Q&A explores the evolving landscape of content creation, highlighting the challenges, triumphs, and innovations that define today’s digital creators. Join us for an insightful conversation on the current state and future trajectory of the creator economy, featuring personal stories, professional insights, and strategic advice from those shaping the industry.
2024-04-1713 minCreator Economy AmplifiedCreator Economy Amplified: Building the Creative StackLearn about the essential hardware that powers the creator economy. From cutting-edge cameras to advanced audio equipment, discover the tools that enable creators to produce high-quality content. Industry veterans Jim Louderback and Robin Raskin, along with Bob Caniglia, director of sales operations at Blackmagic Design, will guide you through the latest in hardware solutions, offering practical advice on assembling a creative stack that fits your vision and budget. Whether you’re a seasoned professional or just starting out, this session will equip you with the knowledge to build your ideal production setup.
2024-04-1715 minCreator Economy AmplifiedAI Tools for Creators w/ NAB Show promoFrom automating mundane tasks to amplifying creative innovation, artificial intelligence is transforming the creator economy. Unpack the profound influence of AI on content creation with industry veterans Jim Louderback, editor and publisher of “Inside the Creator Economy,” veteran journalist Robin Raskin, The Prismatic Company’s Abe Feinberg, and Rebecca Xu from Opus Clip. These industry pros share their insights into leveraging AI tools to revolutionize content creation, enhance efficiency, and foster connections with audiences. Whether you’re intrigued by the prospects of AI-driven content generation or seeking strategies to refine your creative workflow, this discussion promises a forward-looking perspective on integrat...
2024-04-0416 minCreator Economy AmplifiedThe New Studio Frontier w/ NAB Show promoExplore the future of spaces for content creation with Jim Louderback, editor and publisher of “Inside the Creator Economy,” veteran journalist and events producer Robin Raskin, and video production wizard Ryan Grams, founder & CEO of Studio Upgrade. Learn about the possibilities of building versatile, efficient, and technologically advanced studios that cater to a range of creative needs. From immersive environments to flexible, home-based setups, discover how the new studio frontier is expanding the horizons for creators everywhere.
2024-03-3014 minCreator Economy AmplifiedBuilding the Creative Stack w/ NAB Show promoLearn about the essential hardware that powers the creator economy. From cutting-edge cameras to advanced audio equipment, discover the tools that enable creators to produce high-quality content. Industry veterans Jim Louderback and Robin Raskin, along with Bob Caniglia, director of sales operations at Blackmagic Design, will guide you through the latest in hardware solutions, offering practical advice on assembling a creative stack that fits your vision and budget. Whether you’re a seasoned professional or just starting out, this session will equip you with the knowledge to build your ideal production setup.
2024-03-2118 minCreator Economy AmplifiedThe State of the Creator Economy w/ NAB Show promoNavigate the current state of the creator economy with industry veterans Jim Louderback and Robin Raskin alongside Tyler Chou, founder & CEO of Tyler Chou Law for Creators. This exclusive Q&A explores the evolving landscape of content creation, highlighting the challenges, triumphs, and innovations that define today’s digital creators. Join us for an insightful conversation on the current state and future trajectory of the creator economy, featuring personal stories, professional insights, and strategic advice from those shaping the industry.
2024-03-1517 min
Building Value with Jason NellisNavigating VidCon in a Pandemic [Jim Louderback]The term “influencer” gets thrown around a lot these days, and it’s not hard to understand why. The creator economy continues to grow and grow, enabling independent artists and thinkers to express themselves and make money doing it.
But like all trends, there were those at the beginning who saw sparks of potential, and thought “what if I could do something with this?” One of those early thinkers - perhaps one of the very first - was Jim Louderback.
Jim generously chatted with me about how he started as a product tester at Ziff-Davis Publishing...
2024-03-1358 min
Next in MediaIs YouTube Headed for a Paywall?Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch. Takeaways• YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms.• Creators are finding success in monetizing their content through shared subscription revenue rather than relying solely on advertising.• TikTok is facing challenges in appealing to older demographics and ensuring a safe environment for children.• Traditional media companies should consider...
2024-03-0528 min
Pro Creators Playbook (Audio)Evolution of Video Podcasting with Insights - Jim Louderback - Ep 6Podcast Tips with Rob Greenlee – Episode 6 is LIVE Dec 7th at 7 pm EDT / 4 pm PDT
Welcome to another interactive episode of Podcast Tips with Rob Greenlee, where we explore the dynamic world of podcasting with industry leaders and innovators.
🌟 Today’s Special Guest: Jim Louderback – Former CEO of Revision3, CEO/GM of VidCon.com, and a renowned Creator Economy Sherpa, Award Winning Curator, Moderator & Speaker, and “Inside the Creator Economy” Newsletter expert on LinkedIn.
📺 Episode Focus: Dive deep into the fascinating history and evolution of video podcasting with Jim Louderback, a pioneer in the digital cont...
2023-12-071h 20
Pro Creators Playbook (Video)Evolution of Video Podcasting with Insights - Jim Louderback - Ep 6Podcast Tips with Rob Greenlee - Episode 6 is LIVE Dec 7th at 7 pm EDT / 4 pm PDT
Welcome to another interactive episode of Podcast Tips with Rob Greenlee, where we explore the dynamic world of podcasting with industry leaders and innovators.
🌟 Today's Special Guest: Jim Louderback - Former CEO of Revision3, CEO/GM of VidCon.com, and a renowned Creator Economy Sherpa, Award Winning Curator, Moderator & Speaker, and "Inside the Creator Economy" Newsletter expert on LinkedIn.
📺 Episode Focus: Dive deep into the fascinating history and evolution of video podcasting with Jim Louderback, a pioneer in the digital content realm. Join us as we...
2023-12-0700 min
The Creator COOJim Louderback: The playbook to build & sell $100M+ creator economy startupsPrediction: Creator COO will be the hot new job category for MBAs over the next decade.
Before the boom of the creator economy the title “creator operator” didn’t exist. And as creator-led businesses grow, more and more will need operators to get to the next level.
In this episode, Jim Louderback, Editor and Publisher of Inside the Creator Economy, joins host Matt Estes to discuss the evolution of the Creator COO role.
Jim has built and sold numerous creator economy startups to giants like Discovery and Paramount – and his industry insights are unmatched...
2023-11-301h 03
Creator Economy LiveThe Business of CreatorsSend us a textIn this episode, we’re joined by Creator Economy OG Jim Louderback – a pioneer in the world of online video today and former CEO of Vidcon. We dive into Jim’s background and career to date, the rise and fall of MCNs, the evolution of creator business structures, the proliferation of creator tools and how the industry is maturing. Oh and ICYMI Jim writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn – a highly recommended follow! 🐄 Our Creators Of the Week (COW): Kain Kallaway – an influencer who h...
2023-11-211h 11
Future in Review Podcast w/ Berit AndersonThe Democratization of Media - New Opportunities for Creators w/ Jim LouderbackFuture in Review host Berit Anderson talks with media expert Jim Louderback about how the internet has disrupted traditional media gatekeepers, opening up new opportunities for individual content creators.As cable TV bundles unravel and legacy media companies struggle to compete with platforms, Louderback sees a more democratized landscape where niche creators can find audiences and make money. However, platforms bring their own pitfalls, from opaque algorithms to content moderation.Louderback shares insights into emerging social platforms like Roblox, which blends entertainment, creation, and community. But he notes concerns around youth safety and the ability...
2023-10-0224 min
Future in Review Podcast w/ Berit AndersonThe Democratization of Media - New Opportunities for Creators w/ Jim LouderbackFuture in Review host Berit Anderson talks with media expert Jim Louderback about how the internet has disrupted traditional media gatekeepers, opening up new opportunities for individual content creators.As cable TV bundles unravel and legacy media companies struggle to compete with platforms, Louderback sees a more democratized landscape where niche creators can find audiences and make money. However, platforms bring their own pitfalls, from opaque algorithms to content moderation.Louderback shares insights into emerging social platforms like Roblox, which blends entertainment, creation, and community. But he notes concerns around youth safety and the ability...
2023-09-1424 min
Free The CEOEP #58: Inside the Creator Economy with Jim LouderbackIn this week's episode, we have the pleasure of sitting down with Jim Louderback, the Editor and Publisher of Inside the Creator Economy. With a wealth of experience in the industry, Jim shares valuable insights into the world of creators and the rapidly evolving landscape of the creator economy.In this week's episode we discuss:Jim's path to become the Editor and Publisher of Inside the Creator EconomyWe delve into the biggest misconceptions surrounding the creator economyJim shares essential tips and advice to help you navigate the creator landscape successfullyLinksTake Our...
2023-07-2429 min
Creator UploadVidCon Views feat. Jim LouderbackHere's what we covered today:Follow Jim Louderback on LinkedIn!Subscribe to Jim's newsletter, Inside the Creator Economy, here!Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users - TubefilterMrBeast “moving on” from Beast Burger restaurants after just two years - DexertoCheck out all the goings on with VidCon here!Cannes Lion is also this week -- check out all updates here
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-06-2332 min
Soul & Science: Fast Forward Your Marketing Mind#20: Vidcon General Manager Jim Louderback | Inside the Creator EconomyThe creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback’s vision was evident early on, as he left a consulting career to capture the PC revolution at Ziff Davis, eventually putting “geeks like me” on camera for ZDTV/T...
2022-09-2628 min
TelevisionationTelevisionation: VidCon’s Jim Louderback on CreatorsThis episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, TikTok, Roblox and the other platforms that are driving the creator economy; speculates on the impact that the metaverse might have on the space going forward; and more.#creators, #platform, #creator, @vidcon, #people, @youtube, #metaverse, #companies, #build, @tiktock_us, #bu...
2022-06-1738 min
PRSA SV #FridayForum PodcastPRSA-SV #FridayForum: The Latest in Consumer Trends for 2022PRSA SV #FridayForum: The Latest in Consumer Trends for 2022How we shop, eat, and consume goods has changed forever since the pandemic. Consumers and brands alike are leveraging the newest technologies to create the ultimate experiences when it comes to shopping and dining. From ghost kitchens to delivery services, along with frictionless and contactless shopping and payments, to the rise of the creator economy, to how AI and AR are creating unique shopping experiences, and the rise of the Metaverse and beyond, take a listen as our panel discusses what trends are hot, which are...
2022-05-2158 min
Talk, UnleashedJim LouderbackAdapt or die. Always seemed a pretty aggressive statement. It’s true though. Especially when it comes to technology. Trends of new platforms and services have shifted our world in remarkable ways in the last 20 years and for those who’ve leaned into those changes with curiosity, well, they’re still around. One of those people is Jim Louderback. He’s one of the most trusted and respected voices in digital media. Starting back with his time at PC Week Magazine and then on to its parent company, Ziff-Davis, Jim has had a front-row seat to the massive changes technolo...
2022-05-1846 min
The Video EntrepreneurJim Louderback on TikTok & The Creator EconomyIn this episode, we have Jim Louderback joining us to talk about trends in the Creator Economy, as well as the scoop on TikTok.
Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of digital media, experiential events and technology.
Today he runs experiential business VidCon as an independent division of Viacom–he’s also a venture partner, and sought after speaker.
Connect with Jim
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2022-04-2037 min
Smart Venture Podcast#99 VidCon's ex-CEO & GM, Viacom's ex-SVP, Jim Louderback099 Jim Louderback worked as the CEO of VidCon, one of the leading conferences in the world of digital creators and innovators. Under his leadership, the company was sold to Viacom in 2018. He is also a Venture Partner at seed investment firm Social Starts. Prior to VidCon, Jim was the CEO of Revision3, where he helped drive a 20x increase in viewers and a 12x increase in revenue. He eventually sold Revision3 to Discovery Communications where he worked as General Manager and transformed the group into Discovery Digital Networks. Check out our brand new YouTube Video Podcast! https...
2022-04-2055 min
Creator Economy Club“Building the world’s largest creator gathering” with VidCon’s CEO Jim LouderbackJust a few years ago, if you said you were a YouTuber, people thought you were unemployed. Fast-forward to 2021 and 75% of kids want to become creators. The narrative around creators has massively changed and who better than VidCon to witness first-hand the incredible transformation the whole industry has gone through.
From a small gathering of ~1000 YouTubers in LA in 2010 to a global event series gathering 75000+ attendees in 2019, VidCon has really become the annual high mass of the creator world. After a 2020 year in all-remote mode, the conference is back this fall IRL! Top creators, industry leaders & operators...
2021-11-241h 07
New Thinking: LeadersBusiness Leaders - Jim LouderbackJim Louderback is general manager of VidCon. Starting in 2010, the multi-genre online video tech conference has become the world’s largest celebration of digital creators and online video. Joining the team in 2014 as editorial director of the industry track, he took over as chief executive three years later and led VidCon’s sale to Viacom in 2018. In this in-depth conversation, Jim reflects on starting his career by building computer systems for big companies, and shares the story of how he “fell into media accidentally;” discusses being CEO of Revision3 and what the motivation was for Discovery to acquire the channel...
2021-10-2750 min
Inside the Creator EconomyHow James Bond Helped me Make Sense of the Facebook (and Twitch and TikTok) "problems"Shaken Not Stirred
Coinkydink or Not? All of Facebook's properties go down due to networking "configuration changes". Then TikTok goes out for a few hours. Shortly after, a massive Twitch hack due to a "server configuration change" releases just about everything of note from the streamer including source code, earnings for top streamers and much more. To quote Bond super-villian Goldfinger, "Once is happenstance. Twice is coincidence. The third time its enemy action."
Wheel of Snapchat! It started out so well – Snapchat spent a million dollars a day to get creators to post short videos on...
2021-10-1835 minInside the Creator EconomyLinkedIn Pays Creators… sort of - The LatAm Creator Economy - Social Tokens
Linkedin Pays Creators - https://www.linkedin.com/pulse/linkedins-latest-investment-creators-andrei-santalo/
LatAm Creator Economy is super strong but needs more monetization - https://future.a16z.com/latin-america-creator-economy/
The Future of Social Tokens and the creator economy - https://digitalnative.substack.com/p/social-tokens-and-creator-centric
Good News from the Pandemic - https://digiday.com/media/football-has-lost-its-soul-how-copa90-is-repositioning-itself-around-the-creator-economy/
Roblox rolls out age verification system - Roblox will start verifying the age of teenage players - The Verge
Creator Marketing Survey and Report - The Creator Economy Survey by The Influencer Marketing (globenewswire.com)
TikTok Parent limits kids usage in China - TikTok parent B...
2021-10-1142 minInside the Creator EconomyEpisode 16 - The Facebook Files, NFTs for sponsorships, The Kids Are Not AlrightPodcaster Shaan Puri is launching an experimental 1 of 1 NFT/// This is an experimental 1 of 1 NFT. This token gives the holder the right to 5 minutes of airtime on the My First Million Podcast.
THE FACEBOOK FILES - Wall Street Journal Facebook Inc. knows, in acute detail, that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands. That is the central finding of a Wall Street Journal series, based on a review of internal Facebook documents, including research reports, online employee discussions and drafts of presentations to senior management.
2021-09-2742 minInside the Creator EconomyCrypto Punks Go Hollywood
The CryptoPunks are going Hollywood. - https://www.hollywoodreporter.com/business/digital/uta-cryptopunks-nft-film-tv-vieo-games-1235005392/
The red-hot NFT crypto-art project from Larva Labs has signed with United Talent Agency for representation across film, TV, video games, publishing, and licensing. UTA will also represent Meebits and Autoglyphs, two other crypto-art projects created by Larva Labs.
The Power of Protest - Can Twitch Streamers Taking a day of make a difference? -
TIKTOK is NOT Bigger than YouTube - TikTok reportedly overtakes YouTube in US average watch time - The Verge
Apple Muzzles Internal Slack - https://www.theverge.com/2021/8/31/22650751/apple-bans-pay-equity-slack-channel
TikTok Finally Releases a...
2021-09-1536 min
Coffee For ScalersJim Louderback - How they scaled Vidcon to a 75,000 person ticket event! #2In this podcast I talk to Jim Louderback, GM and SVP of Vidcon. He talks about the importance of setting a vision for his teams and the importance of people to scale an organization. Vidcon reached a million people in the last year and has sold 75,000 tickets for it's main event. He talks about the dominance of YouTube and the emerging growth of TikTok. This episode is not to be missed! Tune in now.
2021-08-3134 minInside the Creator EconomyA Mercenary, a Barbarian and a Thumbnail walk into a Room….
YouTube Killing Off the Thumbnail: If you’re a YouTuber, you’ve likely stressed over the perfect thumbnail for your video. Consultants, A/B testing tools, and even sessions at VidCon have helped countless creators optimize for clickability. But it looks like the thumbnail is being upstaged –– at least in search –– by auto-generated chapters and time-stamped images. Sounds good for users, but somewhere Jeremy Vest is tearing his hair out.
Head of Instagram Adam Mosseri visits Bloomberg Technology to talk to Emily Chang about new products features, the booming creator economy, and the role social media platforms play in content moderation...
2021-08-3036 minInside the Creator EconomyCreator Products Take Center Stage at Discord, LinkedIn, TikTok and YouTube
As creator economy startups multiply like rabbits, the bigger platforms are getting into the game by upping their product chops. First up, LinkedIn. I love distributing this newsletter there, but their creator-first products are lame. Clearly LinkedIn knows that as well, since it just bought tutorial video app Jumprope and plans to convert CEO Jake Poses into the head of creator product, with CTO Travis Johnson running core engineering. Also Discord just snapped up one of my favorite writers, Derek Yang, to run creator product as well.
TikTok tests Fleets/Stories like product - https://www.yahoo.com/entertainment/tiktok-launches-test-tiktok-stories-193554510.h...
2021-08-2034 minInside the Creator EconomyEpisode 12 - Streaming and VRing all day and all night!
Facebook will spend a lot on VR and AR - https://www.forbes.com/sites/abrambrown/2021/07/28/facebook-metaverse/?sh=4851ce1318bc
Livestreaming takes off - is it QVC all over again - Livestream shopping on social media shows potential in the US — Quartz (qz.com)
Identity and anonymity - good or bad? - https://www.nytimes.com/2021/07/31/style/anonymity-pseudonymity-online-identity.html
NEWS HITS: TikTok becoming LinkedIn, Twitter Vocal Effects, Pinterst leaning into Creators and Welcome “Señor Bestia”!
2021-08-1149 minInside the Creator EconomyEpisode 11 - Instagram, Facebook, YouTube and moreIs Instagram Censoring us? - https://www.instagram.com/p/CRrajNYlL3f/?utm_medium=copy_link
One YouTube subscriber = 25 TikTok subscribers according to new financial services firm
YouTube releases Tip Jar - or did they update one from 7 years ago? YouTube Intros Super Thanks, Tip-Jar Feature for Creator Channels - Variety
Facebook is finally a media company - https://www.theverge.com/21273768/section-230-explained-internet-speech-law-definition-guide-free-moderation
https://techcrunch.com/2021/07/20/facebook-onboards-another-31-newsletter-writers-on-bulletin/
Is music a bad place to try to make money?
NFTs FTW
2021-07-3136 minInside the Creator EconomyEpisode 10 - Paying Creators and why YouTube Still Leads by a "Country Mile"Why Can’t Other Platforms Pay Creators Like YouTube? VidCon founder Hank Green’s latest rant on TikTok shows – yet again – that YouTube dominates in compensating creators. In 2020 Big Red paid out about 50% of its $19 Billion in revenue to creators. Hank also notes that even though TikTok trumpets its billion-dollar creator largesse, that’s only 7% of Double T’s estimated 2020 revenue. Using Niel Robertson’s round-up of creator grants, the other platforms are also far behind. Snap’s $365M payout is 18% of its 2B in 2020 revenue – much better but still not YouTube level. Pinterest is nowhere, with 1+% of 2020 revenue. LinkedIn, as usual, r...
2021-07-2733 minInside the Creator EconomyEpisode 9 - TikTok Jump, Unpacking Avatars and the Changing Power Equation in HollywoodTIKTOK's NEW JUMP FEATURE Rebuilds the Internet Inside TikTok: Now developers can connect third party tools like messaging apps, shopping, cooking, news sites (and others) directly into TikTok. This means you could watch a video, Whatsapp your friends about it, share it on Discord, book a trip to where the video was produced, view the recipe behind the video, and then buy the ingredients all without leaving TikTok. It’s the beginning of an incredible vision for the social video app, one where you’ll never need to leave TikTok to do almost anything. It might even obviate the Appl...
2021-07-0236 minInside the Creator EconomyMath Is Hard, A Field Guide to GenZ, Facebook Would be KingMATH IS HARD: Today, we live in a world where 24.3% of Instagram’s 1 billion monthly active users have over 100,000 followers, and close to 5 million accounts have over 1 million followers."
OK, think about it. Do you really believe that a quarter of all instagrammers have 100k or more followers? A little math would show that with a billion MAUs, that would mean every user would have to follow, ON AVERAGE 29,300 creators.
That's patently absurd. If you follow the link you see that the data comes from another study that actually just tested 30k or so BUSINESS INSTA...
2021-06-2736 min
#EventIconsEvolution of Hybrid Models for the Next Generation Event Attendee with Jim LouderbackThis week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on!
This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. Ladies and gentlemen, please welcome Jim Louderback!
2021-06-1530 minInside the Creator EconomyEpisode 7: Bickering Beekeepers, Hashtags, BYOC, Instagram Giveaways, CJ So Cool!This Week: Bickering Beekeepers and Marky Mark Trail, Hashtags Are Cool Again, BYOC, Politics on TikTok, Instagram Giveaways, CJ So Cool!
Details and Links:
Life Imitates Art Imitating Life: A few months ago, I pointed you to the wholesome TikTok beekeeper @TexasBeeWorks. But she’s now embroiled in a beekeeper battle with @lahoneybeerescue who calls her Texas nemesis foul, fake and dangerous. This would be just another creator vs. creator smackdown, except the whole thing was foreshadowed by 60-year old comic strip “Mark Trail”. Since March a “Bikbok” battle between Mark and viral video influencers Professor Bee Sharp, K...
2021-06-0941 minInside the Creator EconomyEpisode 6: Is There a Real Kingmaker at TikTok - and did Facebook Drop the Ball on Dropping Likes?This week Cassie and Jim discuss whether Facebook and Instagram dropped the ball on dropping Likes, a look at whether TikTok really is focused on promoting blandness (and hit singles) and we handicap the latest darling app Poparazzi.
2021-06-0339 minInside the Creator EconomyEpisode 5: Is This Thing On? - Google's Telepresence Will Change the WorldGoogle's Cutting Edge Telepresence
Twitch Adds New Hashtags.. FINALLY!
New startup FAVE Empowers Superfans
WILDFANG comes to Nordys
Gucci comes to Roblox
Twitter, Zoom, Discord, Spotify and Facebook are selling tickets to events
Poised will make you better at Zoom
Lovingly recorded on FiresideChat
2021-05-2736 minInside the Creator EconomyEpisode 4: Just Because It’s Vertical and Short Doesn’t Make it TikTok. Plus Apple Giveth – and Taketh AwayYouTube Launches Shorts Fund: Big Red is ramping up the “compete with TikTok” game with a $100M fund for creators. Payouts will be determined by engagement and views, rather than ad revenue – and you don’t even need to be an official “partner” to win! But it’ll take a lot more than cash to dethrone Big T.
Cassie and Jim unpack that news, while also exploring how Apple is both a positive and a negative for the creator economy, details on new stuff from Koji, and what it takes to REALLY be an entertainment company today - inspired both...
2021-05-1937 minInside the Creator EconomyInside the Creator Economy - Web3 and more!The Epic Web3 Transition Changes Everything: If you read just one thing this week, make it Rex Woodbury's piece on Web3, creators and the metaverse. We're in the middle of a transition from Web 2.0, ruled by platforms and middlemen to Web3 - which is about direct creator to community transactions. Rex describes Web3 perfectly, but also ties so many other threads together. If you read this, you know something big is going on. This post ties it all together with a bow.
Maximizing Brand Deal Value: If you’re a creator, you’ve probably had...
2021-05-1340 minInside the Creator EconomyInside the Creator Economy Episode 2Stories this week and more! Plus a tip of the week from Derral Eves
Super League Disaster is Another Win For Community-First Media: If you’re not a (European) football fan, you may have missed the latest scandal roiling the sport world. Rich and absent owners attempted to co-opt the community tradition of “football clubs” associated with cities and towns around Europe. This decidedly fan-unfriendly approach was roundly and soundly destroyed by fans everywhere. The hide-bound sport world has been woefully behind the creator economy curve but that’s starting to change. Fan communities unite!
· Hype House...
2021-05-0733 min
Eventful: The Podcast for Meeting ProfessionalsHow Going Digital Made VidCon Bigger Than EverThe conference for online creators transformed its annual gathering into a year-long online offering. Pulling off a successful virtual event is no easy task, especially when there are thousands of attendees to cater to, but it can also present opportunities to rethink your entire event strategy. Such was the case for VidCon, an annual conference for digital creators that typically attracts 75,000 attendees. It was one of the first events canceled due to Covid-19 last March. But rather than cancel outright, the organizers decided to transform the four-day, in-person conference into a summer-long digital program. It p...
2021-04-2923 min
All Things VideoNFTs, Live Audio, and the Return to IRL Events -- Jim Louderback (GM & SVP VidCon, Viacom)Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he’s spent his time investing in and advising early stage companies before joining VidCon full time in 2017.
This is a special round 2 episode with Jim, who originally joined me back in January 2019! In this latest conversation, we t...
2021-04-0237 min
GatherGeeks by BizBash: The Event Industry PodcastCracking the Code on Engagement for Virtual Events and Trade ShowsHosts: David Adler, Claire Hoffman Guest: Jim Louderback In this episode of GatherGeeks, BizBash chairman and founder David Adler and BizBash executive editor Claire Hoffman chat with Jim Louderback, the general manager of VidCon, a massive trade show for digital creators. The group discusses how the show shifted to virtual this year, including what worked and what didn't, his favorite tech platforms, why he stretched it into a summerlong event series, and future plans. He also discusses how to engage the next generation of event attendees, the power of influencer marketing, why he takes an editorial...
2021-01-1151 min
The Event HustlersEpisode 21: Jim Louderback From VidConHave you heard about how VidCon went virtual with nearly 1 MILLION unique attendees??! Join us tomorrow afternoon at 3:30pm ET as I talk to Jim Louderback about how they did it and what lessons they learned!
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2021-01-0429 min
TubeTalk: Your YouTube How-To Guide5 YouTube monetization services you have NEVER heard of with Jim Louderback, VidCon GMSend us a textThere is nothing I love more than attending YouTuber events around the world. This is not only a superb place to create network opportunities, but a space to learn from the best-of-the-best!One event I always look forward to is VidCon, a global content creator event that really does expose how creators are able to grow their audiences and monetize their various platforms.On this TubeTalk episode you will learn all about:YouTube as a businessAlibaba and creatorsSpotter.laJellysmackPlay.worksOne Day EntertainmentCheck these out and...
2020-06-1125 minTubeTalk: Your YouTube How-To Guide5 YouTube monetization services you have NEVER heard of with Jim Louderback, VidCon GMSend us a textThere is nothing I love more than attending YouTuber events around the world. This is not only a superb place to create network opportunities, but a space to learn from the best-of-the-best!One event I always look forward to is VidCon, a global content creator event that really does expose how creators are able to grow their audiences and monetize their various platforms.On this TubeTalk episode you will learn all about:YouTube as a businessAlibaba and creatorsSpotter.laJellysmackPlay.worksOne Day EntertainmentCheck these out and...
2020-06-1125 min
Creator GenerationHow YouTubers MAKE MONEYThe Internet Historian on being demonetised and revenue diversification (26:12)Bounce Patrol on affiliate linking and advertising revenue (2:58)Slapped Ham on advertising guidelines and applying entrepreneurial mindset to earning money (5:01)Beauty News on sponsorship deals (8:38)Jim Louderback on getting an agent and diversifying revenue (9:10)Scrunch on reliability and professionalism (10:29)Matt Tabor from Vsauce on non-monetary payments (20:33)---- Become a better YouTube creator. Learn from top YouTubers & video experts at Changer College ----https://www.changercollege.comCreator Generation features top YouTube creators and video experts sharing their tips, insights...
2019-12-2922 min
The CMO ShowJim Louderback on the rise of the content creatorGM and Senior Vice President at VidCon, Jim Louderback, sits down with host Mark Jones to discuss the power of partnering with content creators and Australia's video landscape.
2019-06-2733 min
Creator GenerationJim Louderback from VIDCON - Expert InterviewStarting in 2010, Vidcon has grown to be the biggest online video conference and fan fest in the world, holding events in the United States, Unite Kingdom, Australia and soon Mexico. You can find out more about VidCon here: http://vidcon.com/ Join the Creator Generation community: https://community.creatorgeneration.com---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/au/podcast/creator-generation/id1467880508IPhone App: https://apps.apple.com/au/ap...
2019-06-271h 00
Creative Disruption PodcastCD 6: VidCon and the Evolution of the Digital Industry. Disrupting Old Media and Creating New Ones. Talking with Jim Louderback GM of VidCon.Jim Louderback. Jim is one of the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing and technology. Jim currently runs VidCon as a stand-alone division of Viacom. VidCon is the world’s largest online video conference in Anaheim, Amsterdam, London and Australia. Jim joined VidCon in 2014 as editorial director of the industry track and took over as CEO in 2017. In early 2018 he played the leading role in the sale of VidCon to Viacom. Throughout his career, Jim has earned a reputation as a visionary who excels at leading startups, growth bu...
2019-05-1646 min
The TalentWorks PodcastEpisode 8: Jim LouderbackJim Louderback is a leader in his field, which he calls the intersection of media and technology. He has spent twenty years building his legacy across the publishing, media and technology industry. He is a champion of digital talent and the platforms they use to communicate their passions. As the CEO of VidCon, Jim led its sale to Viacom in 2018 and has been instrumental in globalising the event, which had its first European stop in Amsterdam last year and most recently London. We were honoured to have the opportunity to pick Jim’s brains about his love of...
2019-04-1536 min
All Things VideoPutting the Audience Front and Center -- Jim Louderback (GM & SVP VidCon, Viacom)Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he spent his investing in and advising early stage companies before joining VidCon full time in 2017.
We cover a lot of ground in this episode, from YouTube’s unique approach to community and monetization that differentiated it from other early vide...
2019-01-1045 min
Simon Britton's tracksVIDCON'S Jim Louderback on choosing PlatformsVIDCON Industry Track Producer Jim Louderback previews the highlights of VIDCON Melbourne, 9-10 September 2017. Simon Britton of ScreenPro, fires the questions.
2017-08-0910 min
The Tech Cat ShowThis week's guest, Jim Louderback, the CuratorThis week we chat it up with, Jim Louderback, the Curator. Jim is a well-respected media executive and has his hands in some of the hottest growing areas in the media and entertainment space. He’s currently running partnerships for the online video creation platform Wochit and is also a venture partner at Social Starts, a seed investment firm. And when he’s not doing that, Jim curates the widely popular industry track at the ever-growing Vidcon, a multi-genre online video conference, as editorial director. If you haven’t heard about Vidcon, then you definitely need to tune in to thi...
2015-11-1800 min
Psychos with Ryan Williams (Mushroom Comedy, Research, and Storytelling)Ep. 68: VidCon, YouTubers, and Geeking Out with Jim Louderback former CEO of Revision3Jim Louderback stopped by The Influencer Economy this week. Jim a world-class CEO, and former Head of Revision3, a pioneering online video company. He currently runs the industry and track of VidCon, the 20,000 person online video geek conference in Anaheim, CA.
Jim is an expert at the intersection of geek communities and business. He understands the culture of online geeks, and how to build companies and support business around people's passions and interests.
Jim's Revision3 company was acquired by Discovery Networks in 2007, and Jim worked at Discovery prior to his time at VidCon.
Wha...
2015-09-2248 min
Nerv with Ryan WilliamsEp. 68: VidCon, YouTubers, and Geeking Out with Jim Louderback former CEO of Revision3Jim Louderback stopped by The Influencer Economy this week. Jim a world-class CEO, and former Head of Revision3, a pioneering online video company. He currently runs the industry and track of VidCon, the 20,000 person online video geek conference in Anaheim, CA.
Jim is an expert at the intersection of geek communities and business. He understands the culture of online geeks, and how to build companies and support business around people's passions and interests.
Jim's Revision3 company was acquired by Discovery Networks in 2007, and Jim worked at Discovery prior to his time at VidCon.
Wha...
2015-09-2248 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast095-Fast Takes: Measurement For Value-Added PricingIn episode 138, Jim Louderback and Scott Monty discussed how better measurement can drive value-added pricing.
2011-04-1800 min
BBLiveShowEpisode 11First test of the new mobile rig. Jim Louderback calls in, along with Justin Robert Young from iTricks.
2009-02-1400 minTelevisionationTV of Tomorrow Show Guest - Revision3 CEO, Jim LouderbackJim Louderback, CEO of Revision3, will discuss his company--which bills itself as "an actual TV network for the Web," and which produces its own original, broadcast-quality programming--and the current state and future of the broadband video space in general.
2008-05-271h 01The Great Lakes Geek ShowPC Magazine Editor and Alpha Geek Jim LouderbackPC Magazine Editor and Alpha Geek Jim Louderback tells Dan Hanson, the Great Lakes Geek, about the redesign of PC Mag, a virtual trade show and some cool new items. Plus why the PC is no longer the center of tech in our everyday life.
2006-08-1800 min
PapoTechPapoTech Episodio 33Eduwise, BMW roubada por Bluetooth, Fone Vertical, UMPC da Sansumg, Mais rapido que Ferrari, Toyota Prius, Hacker de semaforos, Demitido por ouvir Ipod, - Apple satiriza PCs, Jim Louderback, PDAs e A Super Maquina.Running time: 66:48
2006-05-141h 06