Shows
The Media MachineEvery Media Shift Follows the Same Pattern: Jim Louderback Explains WhyJim Louderback explains why every media shift is really about removing gatekeepers, how AI is changing creation itself, and why trust, community, and systems thinking will determine who survives the next era of the creator economy. **** EPISODE DESCRIPTION In this episode of The Media Machine, hosts Johanna Salazar and Julie Kellman Reading chat with Jim Louderback, one of the few media leaders whose career spans every major shift in modern media. From PC Magazine to TechTV, from building Revision3 into one of the earliest digital video networks...
2026-01-2247 min
Go With Your PalateE77 Jim Louderback pt2 | Joe WagnerWhat do Pokémon cards, AI assistants, and the future of the creator economy have in common? This episode.We’re joined by Jim Louderback, one of the true pioneers of digital media. From his TechTV days to scaling Revision3 into a digital powerhouse and taking VidCon global, Jim has spent his career at the forefront of where media and technology collide. Now he takes us inside his must-read newsletter Inside the Creator Economy, pulling back the curtain on social media algorithms, the platforms shaping our world, and why creators haven’t just “arrived”—they’re running th...
2025-09-0234 min
Go With Your PalateE77 Jim Louderback | Joe WagnerWhat do Pokémon cards, AI assistants, and the future of the creator economy have in common? This episode.We’re joined by Jim Louderback, one of the true pioneers of digital media. From his TechTV days to scaling Revision3 into a digital powerhouse and taking VidCon global, Jim has spent his career at the forefront of where media and technology collide. Now he takes us inside his must-read newsletter Inside the Creator Economy, pulling back the curtain on social media algorithms, the platforms shaping our world, and why creators haven’t just “arrived”—they’re running th...
2025-08-2646 min
The Event Innovator Show with Phil MershonFostering Meaningful Interactions at Large Scale Events with Jim LouderbackHave you ever wondered how to create truly engaging events that keep attendees coming back year after year? In this episode, I sit down with Jim Louderback, a veteran of the creator economy and event industry, to explore innovative strategies for audience engagement and event design.Jim shares his wealth of experience from running VidCon, one of the largest creator-focused events in the world, and offers insights on how to craft memorable experiences for both in-person and digital audiences.Reimagining Audience EngagementWe discuss Jim's recent experiment at the National Association of Broadcasters...
2025-06-2451 min
Inside the Creator EconomyYouTube Forgot This at BrandcastThis week, the glaring gap in YouTube’s global strategy, dig into MrBeast’s high-stakes Saudi adventure, and explore the latest podcasting power plays.Plus, insights on the evolving world of search and a big win for creators and capital. Dive in for the details.
2025-05-1912 min
Inside the Creator EconomyThe New Creator Playbook - How to Thrive in the Age of AIThis Week: An AI pug went viral, foreshadowing the future of online video. I lay out a path forward and profile a potential solution - for at least some creators. Two industry titans debuted new metrics hoping to snare brands and buyers. Plus, two fascinating research studies, one focused on beauty and the other on LinkedIn creators and much, much more!
2025-05-1215 min
It's No FlukeE150 Jim Louderback: Give creators the keysJim Louderback is one of the top leaders at the intersection of creators, media and technology. He has built and sold multiple creator economy startups to companies including WB Discovery and Paramount, and led editorial and ops at cable networks, event companies, magazines and digital publishers. Jim currently writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn, speaks and moderates at global events and works with several startups in the creator space. Follow him on LinkedIn and sign up for the newsletter today.
2025-03-2836 min
Grey Matter with Michael KrasnySelf Proclaimed Tech Geek Jim Louderback OpinesMichael Krasny began this episode with tech and media expert Jim Louderback by asking him what he foresees for the future of digital media and the dialogue then moved on to a discussion of AI and ChatGPT. From there the conversation went to the fate of TikTok & Jim's opinions on Instagram, YouTube and its creators, Netflix, and entrepreneurship. The conversation then flowed to Jim and Michael discussing their experiences with conferences and some of what each disclosed as the secrets of good and productive interviewing. A rich and illuminating conversation continued with a discussion about The Lighthouse, a place for...
2024-10-0858 min
Inside the Creator EconomyScary New GatekeepersFormerly Open Tech Companies Now Tightly Control Access to the Latest Breakthrough Media Technologies
AI generated via Google's NotebookLM
This newsletter from Jim Louderback, a creator economy expert, covers the week’s biggest developments in the world of online content creation. The newsletter explores the growing influence of AI video generators and how they are being adopted by companies like Meta and YouTube. It also looks at the rising popularity of niche fandoms, particularly on platforms like TikTok, and examines the ongoing debate about whether social media is becoming too reliant on AI-powered features. The newsletter concludes wi...
2024-10-0706 min
Earned: Unlocking the Power of the Creator Economy146 - Jim Louderback, Inside the Creator EconomyIn Ep. 146 of Earned, Conor Begley sits down with Jim Louderback—editor and CEO of "Inside The Creator Economy" Newsletter. To start, we dive into Jim's remarkable career spanning from management consulting to leading iconic media entities like PCMag, VidCon, and Revision3, and Jim shares invaluable insights for anyone navigating the media landscape. Jim then reveals his secret sauce to maintaining authenticity, creating compelling content, and leveraging AI tools such as ChatGPT to enhance the creative process. Next, we hear Jim's innovative approach to event planning, emphasizing the importance of the attendee journey and creating lasting impressions. Switching gears, Ji...
2024-10-0130 min
Building Value with Jason NellisNavigating VidCon in a Pandemic [Jim Louderback]The term “influencer” gets thrown around a lot these days, and it’s not hard to understand why. The creator economy continues to grow and grow, enabling independent artists and thinkers to express themselves and make money doing it.
But like all trends, there were those at the beginning who saw sparks of potential, and thought “what if I could do something with this?” One of those early thinkers - perhaps one of the very first - was Jim Louderback.
Jim generously chatted with me about how he started as a product tester at Ziff-Davis Publishing...
2024-03-1358 min
Next in MediaIs YouTube Headed for a Paywall?Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch. Takeaways• YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms.• Creators are finding success in monetizing their content through shared subscription revenue rather than relying solely on advertising.• TikTok is facing challenges in appealing to older demographics and ensuring a safe environment for children.• Traditional media companies should consider...
2024-03-0528 min
Pro Creators Playbook (Video)Evolution of Video Podcasting with Insights - Jim Louderback - Ep 6Podcast Tips with Rob Greenlee - Episode 6 is LIVE Dec 7th at 7 pm EDT / 4 pm PDT
Welcome to another interactive episode of Podcast Tips with Rob Greenlee, where we explore the dynamic world of podcasting with industry leaders and innovators.
🌟 Today's Special Guest: Jim Louderback - Former CEO of Revision3, CEO/GM of VidCon.com, and a renowned Creator Economy Sherpa, Award Winning Curator, Moderator & Speaker, and "Inside the Creator Economy" Newsletter expert on LinkedIn.
📺 Episode Focus: Dive deep into the fascinating history and evolution of video podcasting with Jim Louderback, a pioneer in the digital content realm. Join us as we...
2023-12-0700 min
Pro Creators Playbook (Audio)Evolution of Video Podcasting with Insights - Jim Louderback - Ep 6Podcast Tips with Rob Greenlee – Episode 6 is LIVE Dec 7th at 7 pm EDT / 4 pm PDT
Welcome to another interactive episode of Podcast Tips with Rob Greenlee, where we explore the dynamic world of podcasting with industry leaders and innovators.
🌟 Today’s Special Guest: Jim Louderback – Former CEO of Revision3, CEO/GM of VidCon.com, and a renowned Creator Economy Sherpa, Award Winning Curator, Moderator & Speaker, and “Inside the Creator Economy” Newsletter expert on LinkedIn.
📺 Episode Focus: Dive deep into the fascinating history and evolution of video podcasting with Jim Louderback, a pioneer in the digital cont...
2023-12-071h 20
The Creator COOJim Louderback: The playbook to build & sell $100M+ creator economy startupsPrediction: Creator COO will be the hot new job category for MBAs over the next decade.
Before the boom of the creator economy the title “creator operator” didn’t exist. And as creator-led businesses grow, more and more will need operators to get to the next level.
In this episode, Jim Louderback, Editor and Publisher of Inside the Creator Economy, joins host Matt Estes to discuss the evolution of the Creator COO role.
Jim has built and sold numerous creator economy startups to giants like Discovery and Paramount – and his industry insights are unmatched...
2023-11-301h 03
The Creator FeedHistoric Executive Order Unveils Revolutionary AI Standards in Washington - and what it means for creatorsThis week on The Creator Feed, AI Goes to Washington as President Biden issues an executive order to ensure AI systems are safe and unbiased. Renee and Jim dive into the new standards for AI safety, guidelines against algorithmic discrimination, and the protection of consumers through content authentication. In addition, this episode explores social platforms facing government interventions as 41 states sue Meta over addicting kids to Instagram and Facebook, and the UK's Online Safety Bill becomes law. Meanwhile, Pinterest launches the Creator Education Hub to help creators understand the platform, create engaging content, and grow their businesses - we...
2023-11-0236 minThe Creator FeedThe Dark Side of Artlist's 100K "Fund" exposed, plus new AI study and Patreon has a "Moment"Headline alert! In this episode of The Creator Feed, we uncover some juicy stories. Artlist's dirty secret is exposed, Patreon levels up with a rebrand and acquires Moment Studios, TikTok captions become mandatory, AI takes over the creator world (with some concerns), and Twitch jumps on the stories bandwagon (late to the game, if you ask us). Join Jim and Renee as they spill the tea on the latest news and trends in the creator economy. Don't miss out on this episode—share it with a friend and stay in the know! LINKS: ...
2023-10-2831 minThe Creator FeedSpecial VidSummit Episode: Creator Insights and Spirited Debates 🤔This week on The Creator Feed, Jim battles FOMO while Renee chats it up with creators and experts from VidSummit! This year, the event scaled up and relocated to Irving, TX. Shaking things up a bit on the podcast, Renee connected with industry experts from VidSummit to share their key takeaways, unveil hidden gems, and delve into some of their heated debates from the event. We have insightful discussions lined up with beauty creator Gabi Soares (AKA Glam Girl Gabi), Ant McCormack, the co-founder of Changer Studios, and Justin Moore, the creator and founder of Creator Wizard. It's a...
2023-10-1720 minThe Creator FeedUnpacking the Best and the Worst From VidCon Baltimore!Jim and Renee here, bringing you the latest from the creator economy on The Creator Feed. In this episode, we're diving into all things VidCon Baltimore. We'll spill the tea on unexpected trends, surprising moments, and game-changing tech showcased (or not) at VidCon. Plus, we'll dish on the vibe in Baltimore compared to Anaheim and the dynamics between industry folks and creators. And hold on tight, because we've got some juicy insights from the invite-only industry event at VidCon. Tune in to get the scoop on everything VidCon-related, because you don't want to miss it! L...
2023-10-0319 min
Future in Review Podcast w/ Berit AndersonThe Democratization of Media - New Opportunities for Creators w/ Jim LouderbackFuture in Review host Berit Anderson talks with media expert Jim Louderback about how the internet has disrupted traditional media gatekeepers, opening up new opportunities for individual content creators.As cable TV bundles unravel and legacy media companies struggle to compete with platforms, Louderback sees a more democratized landscape where niche creators can find audiences and make money. However, platforms bring their own pitfalls, from opaque algorithms to content moderation.Louderback shares insights into emerging social platforms like Roblox, which blends entertainment, creation, and community. But he notes concerns around youth safety and the ability...
2023-10-0224 min
Future in Review Podcast w/ Berit AndersonThe Democratization of Media - New Opportunities for Creators w/ Jim LouderbackFuture in Review host Berit Anderson talks with media expert Jim Louderback about how the internet has disrupted traditional media gatekeepers, opening up new opportunities for individual content creators.As cable TV bundles unravel and legacy media companies struggle to compete with platforms, Louderback sees a more democratized landscape where niche creators can find audiences and make money. However, platforms bring their own pitfalls, from opaque algorithms to content moderation.Louderback shares insights into emerging social platforms like Roblox, which blends entertainment, creation, and community. But he notes concerns around youth safety and the ability...
2023-09-1424 minThe Creator FeedApple iPhone 15 Pro Unleashes Spatial Video Magic plus the eSports League even Mr. Beast Couldn't SaveGet ready for some exciting updates in the creator economy world! In this episode, we'll spill the beans on the Apple iPhone 15 Pro's mind-blowing features, like spatial video recording and the long-awaited switch to a USB-C connection. We'll also dive into the chaos surrounding the ill-fated launch of a new esports league, the toxic relationship between creators and blockchain technology, and Patreon's new chat rooms that'll bring you closer to your audience. Plus, we'll explore the demise of traditional TV and the rise of online video, and share some funny tidbits about YouTube's glowing subscribe button and TikTok's new...
2023-09-1334 minThe Creator FeedYouTube Builds a Traffic School for Community Guidelines, plus TikTok's Shopping Link Hijinks and a New Creator Guild!In this episode of The Creator Feed, we've got some exciting updates for you in our special end of summer double episode! First up, YouTube is rolling out a new educational training course to help creators understand Community Guidelines warnings, and we think it sounds just like traffic school! Learn how not to get your YouTube license taken away. Also this week: TikTok is rumored to shortly ban all external shopping links, potentially affecting creators and raising anti-trust concerns. A new nonprofit organization, the Creators Guild of America, aims to support creators without collective bargaining. Renee and J...
2023-08-3139 minThe Creator FeedAI and the Creator Economy, plus Conflicts of Interest AboundGet ready for another exciting episode of The Creator Feed! This week it's all about AI and Conflicts of Interest. On the AI Side, YouTube is getting into the AI game with their Music AI Incubator, working with music partners to enhance creativity while protecting artists' work. Meta releases an impressive AI translator model, which led to a discussion of where all these models fail - and fail hard. Finally we talk about updates to copyright and AI-generated images, still murky as mud, but wending its way through the courts. Ethics and conflicts of interest also take cen...
2023-08-2432 minThe Creator FeedTikTok's FYP under fire in Europe! Plus #BookTok on the rise, Minecraft walkbacks, and moreIn today's episode of The Creator Feed, we've got some exciting news coming your way. First up, TikTok is making waves in Europe by allowing users to opt out of the algorithmic For You Page. Will this become a global trend in prioritizing user safety? Plus, #BookTok is taking the literary world by storm, boosting indie authors and print book sales too. And speaking of games, Minecraft is reaping the benefits of its IP - and pushing away creators - while Roblox continues to sow the seeds of success. We'll also discuss the integration of Descript and SquadCast and...
2023-08-1743 minThe Creator FeedYouTube Shorts Gets New Live Video Previews and Creator Tools, plus Mr. Beast has a Whopper of a ProblemRenee Teeley and Jim Louderback here with another episode of The Creator Feed, your go-to source for the latest and greatest in the creator economy. Today, we're discussing new YouTube Shorts features, Mr Beast's legal battle with his food delivery partner, Instagram's new AI features, and the ongoing competition between TikTok, Reels, and YouTube Shorts. Plus, we dive into LinkedIn's new AI hub, and the legal implications of using memes in advertising. Don't miss out on this episode of The Creator Feed, and if you like what you hear, be sure to share it with your friends!
2023-08-0433 minThe Creator FeedTikTok takes on Twitter, Twitter Goes X, Roblox Pays Up and much more!Hey there listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. Today, we're talking about TikTok's launch of text posts, Roblox's $800M payout to creators, and Twitter's rebranding to X and the chaos that ensued. We also chat about how younger consumers prefer creator brands over traditional ones, the rise of 24/7 streaming, and the hilarious GLORBO prank pulled by Reddit players. Don't miss out on this episode of The Creator Feed, and if you liked it, share it with your friends! Also we have some poems about this week's t...
2023-07-2832 min
Free The CEOEP #58: Inside the Creator Economy with Jim LouderbackIn this week's episode, we have the pleasure of sitting down with Jim Louderback, the Editor and Publisher of Inside the Creator Economy. With a wealth of experience in the industry, Jim shares valuable insights into the world of creators and the rapidly evolving landscape of the creator economy.In this week's episode we discuss:Jim's path to become the Editor and Publisher of Inside the Creator EconomyWe delve into the biggest misconceptions surrounding the creator economyJim shares essential tips and advice to help you navigate the creator landscape successfullyLinksTake Our...
2023-07-2429 minThe Creator FeedFacebook's Latest Video Features: What You Need to Know, plus Threads backlash and Twitter's new Fund!Hey there listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. Today, we're talking about Facebook's new video experience, Twitter paying creators from its brand-new $5M fund, and YouTube's inclusivity surveys and new title suggestion feature. We also dive into different business models for creators, including M&A, investing in creators, and accelerating creators. Plus, we chat about MrBeast's partnership with Scopely for the video game Stumble Guys and the inevitable backlash against Threads. Don't miss this episode of The Creator Feed! LINKS: F...
2023-07-2134 minThe Creator FeedThe Latest on Threads, plus TikTok Music and Monetization and the Mouse that Roared.Hey there podcast listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. In this episode, we talk about the arrival of Threads, the latest social media app with over 100M sign-ups in the first week, while Twitter threatens to sue Meta over its alleged theft of trade secrets. We also discuss why celebrity podcasting isn't working and TikTok's latest monetization scheme, which has creators working for free. Plus, Twitch is launching a new Stories feature and Discover Feed, while Ironmouse becomes one of the biggest streamers on the platform. Tune in to know...
2023-07-1426 minThe Creator FeedFTC Crackdown on Endorsements: What Creators Need to Know - plus YouTube's HUGE ad fail, TikTok goes CRAZY and much more.On this week's episode of The Creator Feed we're bringing you the latest news and trends in the creator economy, starting with the FTC cracking down on endorsements - changing its policy for the first time in 14 years - and YouTube's ad problems. We've also got some exciting news for TikTok fans – they're launching a retail operation in the US! But it's not all sunshine and rainbows, as Shein is under fire for unfair working conditions and forced labor, and their influencers might be in hot water too. We'll also take a break from the serious stuff and show you...
2023-07-0730 minThe Creator FeedYouTube's Latest Updates: A/B Testing, AI Dubbing, and Impersonation Policies - What You Need to Know - Plus VidCon wrap-up and TikTok shakeup!Hey there! This week's Creator Feed episode is jam-packed with the latest updates and trends from the creator economy. YouTube is testing AI dubbing and A/B thumbnail testing, while Renee and Jim wrap up VidCon by discussing changing business models, how fandom is evolving and talk a little Cannes too.. They also explore how LinkedIn is testing an AI post generator - do we really need this - and that Instagram is allowing users to download public reels. Plus, we bid farewell to V Pappas as she steps down as COO of VidCon. Don't miss out on all t...
2023-06-3031 min
Creator UploadVidCon Views feat. Jim LouderbackHere's what we covered today:Follow Jim Louderback on LinkedIn!Subscribe to Jim's newsletter, Inside the Creator Economy, here!Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users - TubefilterMrBeast “moving on” from Beast Burger restaurants after just two years - DexertoCheck out all the goings on with VidCon here!Cannes Lion is also this week -- check out all updates here
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-06-2332 minThe Creator FeedYouTube Partner Program Changes - Good or Bad, Plus A Twitchstorm, Funding Woes, Shorts Updates and much more!On this episode of The Creator Feed, we cover the latest news and trends in the creator economy. YouTube is changing its eligibility criteria for Partner Program access, making it easier for creators to apply and access fan funding features. Meanwhile, Twitch upsets creators with its latest anti-creator announcement, and funding for creator economy startups has declined by 86% over the last two years. We also discuss updates on Shorts monetization and TikTok's new AI ad script generator tool. Plus, we delve into the controversial topic of Baby Gronk, Baby Diggs, and Livvy in the context of NIL. Tune in...
2023-06-1634 minThe Creator FeedKajabi's New Creator Products, Academic Research, The Sidemen Restaurants, YouTube Algorithm Insights, and Much More!In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy.There's a lot to catch up on! Kajabi has announced new products to help creators create and sell their content, YouTube has changed its algorithm to focus on satisfaction, the Sidemen are expanding their restaurant chain, academics have published a study on the creator economy, and Insider has released a list of top creator economy experts. So sit back, relax, and listen to The Creator Feed for all the latest news and trends. So w...
2023-06-0334 minThe Creator FeedThe Last Best Place Bans TikTok &- YouTube's Incredible Economic Impact RevealedIn this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy. They discuss TikTok's legal battle with Montana over a statewide ban and YouTube's 2022 economic impact report, revealing a $35 billion contribution to the US economy and creating 390,000 jobs in its "creative ecosystem." They also explore Adobe's new Gen AI features in Photoshop, Sony's AI-powered ZV-E1 vlogging camera, and the rise of virtual girlfriends. Lastly, they reveal Instagram's upcoming Twitter clone, set to feature a centralized feed, 500 character max, photos, and videos up to five minutes long, and...
2023-05-2632 minThe Creator FeedClap On, Clap Off, A Tale of Two Upfronts - Plus new TikTok TransgressionsIn this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy. They start by discussing Clapper, a new short-form app aimed at older generations with a surprisingly controversial past. The hosts also discuss YouTube's introduction of Shorts to its Video Reach Campaigns and Select options - and TikTok's expansion of Pulse to give brands access to videos from trusted partners. They also touch on YouTube's new feature for expiring community posts and the option to tag and pin products to live streams on mobile devices. Additionally, they t...
2023-05-1337 minThe Creator FeedAmazon Takes on TikTok with New Inspire Feature & Skeeting and Tweeting in the ClubhouseIn this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover a range of topics in the creator economy. They discuss Amazon's new short video and photo feed feature called Inspire, which includes links to tagged products, and Twitter's new competitor, BlueSky, from Jack Dorsey. They also touch on Snapchat's Snap Star Collab Studio, a turn-key end-to-end service for brands to partner with Snap Stars, and YouTube's continuing decline in ad revenue. Finally, they highlight an exciting breakthrough in AI generative art with Stable Diffusion's latest experiment, Deep Floyd, which intelligently renders words and images. Tune...
2023-05-0530 minThe Creator FeedThe Tale of Two Summits - TikTok at The Information and YouTube at the International Journalism Festival - plus VidIQ, Grimes, Instagram and more!In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover highlights from The Information's Creator Economy Summit, including TikTok's approach to e-commerce and live shopping. They also discuss YouTube's new Product Drops feature, AI-generated content, and vidIQ's new AI content generator for YouTube. Additionally, they explore YouTube's insight on how Shorts content really works from a session at the International Journalism Festival. Also they touch on Instagram's new feature allowing up to five links in a user's bio and whether it spells the end for Linktree. The episode ends with a discussion on the future o...
2023-04-2836 minThe Creator FeedThe White House's Key Platform for 2024: TikTok! + Twitter's Uneasy Truce with Substack: Who Got Screwed?In this episode of The Creator Feed, co-hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They cover how the White House is tapping into TikTok and Instagram as key platforms for political campaigning, Twitter's new feud with Substack, YouTube's new "For You" tab, and the democratization of auto-cutting, clipping, and reposting video through AI. They also discuss PewDiePie's latest money loop hack on Twitch. Tune in to stay up-to-date on the latest developments in the creator economy. LINKS: White House Taps TikTok for Political Campaign Amidst Potential T...
2023-04-1439 minThe Creator FeedThe Next Killer App from Bytedance, Americans Are Mostly OK with a TikTok Ban and Much More This week's episode of the Creator Feed Renee Teeley and Jim Louderback discuss the rise of Lemon8, a new video and photo-sharing social media platform from Bytedance that has been described as a blend of Instagram and Pinterest. We also talk about Pew Research's latest study on TikTok, which found that only 22% of Americans oppose a TikTok ban. We also explore the UK's recent fine of TikTok for violating data privacy rules for kids under 13, and Wired's latest article on the failure of live-streamed shopping in the West. Finally, we talk about Whaler's new venture studio, Moby Ventures, which...
2023-04-0738 minThe Creator FeedThe Shocking Truth About YouTube Subscribers + Tech Giants Come Together to Halt AI Development, While Epic Shakes Up the Creator EconomyThis week's episode of the Creator Feed covers various topics related to technology and social media platforms. Hosts Renee Teeley and Jim Louderback start by discussing the open letter from some of the most influential tech leaders that calls for a pause on the training of AI systems. Next they explore whether YouTube subscriber counts are still valuable due to the unintended consequences of Shorts, and how creators struggle to evaluate their reach, impact, and community. They continue by exploring Spotify's partnership with Creative Juice to expand its video podcasting, and Epic Games' launch of "Creator Economy 2.0" for Fortnite...
2023-03-3130 minThe Creator FeedTikTok Partners with MLS to Launch Club Creator Network, And a New Way to Clean Your FYP Feed - plus Midjourney, Meta Retreats, New YouTube Metrics and much more!In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest trends in the creator economy. Topics covered include TikTok's partnership with Major League Soccer to create a new Club Creator Network, copyright protection for AI-assisted works, the release of Midjourney v5, Meta's shift away from the Metaverse towards AI, YouTube's new multi-language audio support and associated metrics, and TikTok's new feature allowing users to wipe their FYP clean. The hosts compare Meta's spending to other corporate blunders in tech and question whether the Metaverse was a wise investment. Tune in and stay up...
2023-03-2530 minThe Creator FeedTikTok Fund-Up, ChatGPT4 Debuts, Mythical Morning Goes to Roku and What the SVB Takeover Means for the Creator EconomyWelcome to The Creator Feed, your source for the latest news and trends in the creator economy. In this episode, hosts Jim Louderback and Renee Teeley cover the latest updates from SXSW, including shocking insight around TikTok's $2B Creator Fund and the shift from NFT to GenAI. They also explore the latest on the threatened TikTok ban from the Biden administration and how Rhett and Link are going 24/7. They also discuss the recent takeover of Silicon Valley Bank by the Feds, which has significant implications for startups and creators alike. Additionally, they share exciting news abo...
2023-03-1839 minThe Creator FeedFemale Founders Shaking Up the Creator Economy: 5 Innovative Startups to Watch - plus Meager Shorts Payout, TikTok's Paywall and Much More!In this episode of The Creator Feed, Renee Teeley and Jim Louderback celebrate Women's History Month by highlighting five female founders who are building innovative creator economy startups, followed by a discussion of the disappointing payouts from Shorts RevShare. They also analyze TikTok's new paywall feature, Twitch's compensation issues with top creators, the rise of Kai Cenat and the launch of the second edition of the Epic Content Marketing book. Additionally, Matt Geilen's Little Monster returns to discuss the YouTube algorithm. Tune in for all the latest updates in the creator economy. Featured Event 👉 Join Rene...
2023-03-1031 minThe Creator FeedBreaking Down YouTube's 2023 Vision, plus Jellysmack Goes Over the Top and much more!In this episode of The Creator Feed, co-hosts Jim Louderback and Renee Teeley discuss the latest developments in the Creator Economy. They begin by exploring YouTube's priorities for 2023 - as laid out by new head Neal Mohan - which include more creator monetization, generative AI, and better podcast functionality. They also discuss the platform's efforts to make videos more accessible to a global audience by adding multiple language tracks to a video. Next, they cover Jellysmack's partnership with Roku, and then delve into the issue of social media's effect on teenagers, with a focus on TikTok's recent 60-minute timeout...
2023-03-0535 minThe Creator FeedInstagram's New Megaphone, Roblox Turns Everyone Into A Creator, Chatbots Get Weird And Other Hot Topics In The Creator EconomyWelcome to the Creator Feed podcast, where we keep you up-to-date on the latest news and trends in the creator economy. In this episode, hosts Jim Louderback and Renee Teeley cover a range of topics, including TikTok's new Creativity Program designed to help creators foster their creativity, Instagram's new Broadcast Channels feature, and the launch of paid verification on Instagram and Meta, similar to TikTok. They also discuss Roblox's vision of using generative AI to enable every user to become a creator, and the recent development of AI chatbots that are becoming more anthropomorphic, which ca...
2023-02-2421 minThe Creator FeedYouTube's BrandConnect Going Self-Serve, Super Bowl of Creators, TikTok's Creator Fund 2.0, and Creator Research Galore!In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They start by talking about YouTube's potential shift towards a self-service model for its influencer marketing service called BrandConnect. Next, they have a lively discussion about the Super Bowl of Creators, including Rhianna's performance and Logan Paul and KSI's ad for their new sports drink Prime. Then they dive into TikTok's new Creator Fund 2.0 and content paywall feature. They also share interesting findings from two studies on creator post revenue and kids' social media h...
2023-02-1735 minThe Creator FeedAI Battle Royale: Google Bard vs. ChatGPT, Supreme Court Decides the Destiny of Reddit, Yelp & Discord, and the Rise of Sludge ContentThe Creator Feed podcast covers the latest news and trends in the creator economy and what it means for creators. In this episode, Renee Teeley and Jim Louderback discuss Google's new experimental conversational AI service, Bard, which is a response to ChatGPT. They also talk about TikTok's plan for transparency and the questions it raises, including its partnership with Oracle. The podcast also covers the decrease in average views for videos with over 100k views on TikTok, the reasons behind Elle Mills quitting YouTube, and the potential impact of the Supreme Court's revisiting of Section 230 law on social media...
2023-02-1134 minThe Creator FeedShutterstock's AI Partnerships, TikTok's Secret Viral Video Button, Discord's Bold Move To Acquire Gas, and ChatGPT's New PricingIn this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They start by discussing Meta's licensing deal with Shutterstock, which allows Meta to use Shutterstock's content library to develop and train its AI tools. They also talk about Discord's acquisition of the teen app Gas and what it could mean for the platform. Next, they delve into TikTok's controversial "Heater" button, which some employees have used to promote personal videos. They also discuss the trend of leveraging internal creators in companies and the benefits it can...
2023-01-2732 minThe Creator FeedThe Future of Creators: Predictions for 2023 and BeyondIn this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss their predictions for the future of the creator economy in 2023 and beyond. They predict that generative AI will become mainstream and widely adopted by creators, augmenting rather than replacing their work. TikTok and YouTube are expected to become more similar, with both platforms supporting longer videos in multiple formats and expanding their shoppable video capabilities. TikTok is predicted to be restricted in the US rather than banned, leading some creators to move to YouTube's "shorts" feed. They also reference Colin and Samir's predictions t...
2023-01-0245 minThe Creator FeedIs TikTok Getting Banned & Copying YouTube Features? Plus, AI Is Not Taking Your Job, YouTube Is Cracking Down On Abusive Comments, And MoreIn today's episode, we dive into the potential ban of TikTok in the US and the growing number of states banning the app on government-issued devices. Plus, we examine problems with more people turning to influencers on TikTok as their primary news source. And that's not all for TikTok; we also talk about the platform taking on YouTube with horizontal long-form videos. Additionally, we discuss generative AI tools, the growing speculation about the potential impact on the media industry, and the fear AI will replace jobs. And YouTube is using AI for good and removing abusive comments and spam!
2022-12-1629 minThe Creator FeedThe Importance of ChatGPT to Creators, plus Discord and Pinterest Monetization News, Problems With YouTube's Top Creators and how to attend the Women of Video Summit for Free!The Creator Feed is a show that covers the latest news and trends in the creator economy. In this episode, the hosts discuss the publicly available beta version of ChatGPT, an AI tool that uses natural language processing to understand and respond to people's conversations in a conversational manner. They also discuss the updates from Creator World, including shopping trends in Malaysia and the growth of the startup scene in Southeast Asia, as well as new monetization options from Discord and the end of Pinterest's Creator Reward program. The hosts also warn against using Mr. Beast as the only...
2022-12-0937 minThe Creator FeedTikTok Shop Comes to US - Pinterest and YouTube Shopping - Crypto Crash - NFT and FTXThis week on The Creator Feed - in honor of Black Friday and Cyber Monday - we talk about some of the shopping events and new features happening across social video platforms. TikTok brings their store to the US and Pinterest and YouTube have shopping events running live. We also explore what TikTok's $2B revenue shortfall might mean to creators, and talk about YouTube's new QA feature - which adds a much-needed dimension to live streams. And we learn what the FTX-fueled crypto meltdown might mean for creators (hint, a Web3 slowdown), and talk about the surprising lack of bui...
2022-11-1942 minThe Creator FeedUpdates from Websummit - TikTok Gaming Coming Soon - YouTube Adds TV Channels Ala Carte, and Co-Streaming!This week on The Creator Feed, Jim talks about what he learned at WebSummit – including details from OnlyFans CEO Amy Gan, Michael Le's real reasons for creating, three great creator entrepreneurs, and a new AI Generative music too.. We also unpack TikTok's gaming summit, which didn't really answer a lot of questions – so we speculate on what it means. Renee and Jim also take a look at a host of YouTube news, including ala carte access to TV channels – although not the ones most of us want – and the ability to co-stream with guests live. A lot going on with YouTube...
2022-11-0941 minThe Creator FeedYoutube Apalooza, MrBeast Raising $150m, Instagram Creator Profiles – Creator Feed Podcast for 10/28This week on The Creator Feed, Renee and Jim dive deep into a number of YouTube stories, including enhancements to shoppable links, a subtle but well-executed redesign, and what's behind the quarterly ad decline at big red. We also talk about how venture money might change MrBeast, welcome changes to Instagram's Creator Marketplace – including a cool new "creator profile" option, and Adobe's latest study on the Creator Economy and monetization. Plus a great TikTok video that highlights yet another unethical brand attempting to rip off creators. LINKS YouTube's Big Week New social shopping tools Ne...
2022-10-2843 minThe Creator FeedAdults only TikTok, New Ways for Creators to Build Teams, It's not The Creator Economy, it's the Creator Fantasy – and much more.This week on The Creator Feed, Renee and Jim talk about new ways for creators to build their teams, how the creator economy is like the music industry – or not, and a hit piece saying most would-be creators will never make it because "your content sucks". We look into age-gating on TikTok, as the popular platform adds an 18+ tier – but will it actually work? Also, Jim shares his first impressions of the Oculus Pro after testing it out, Twitchcon's health and safety failures are dissected and Walmart's new creator push is dissected and discussed. Plus a special Halloween video featuri...
2022-10-2140 minThe Creator FeedTikTok Wants to be Instagram. And WalMart. And Amazon. YouTube's Grand Analytics Experiment, Learning from Kim Kardashian (really) and much more!This week on The Creator Feed, Renee and Jim talk about the latest in the TikTok vs. Everyone war, including how the company is readying a warehouse/e-commerce push in the US, its Instagram takeover, and the oodles and boodles of billions that parent company Bytedance is losing. We speculate on what all that means and more. Plus a deep-dive on YouTube's latest analytics update for mere mortals and the ramifications of handles. We also explore why the SEC went after Kim Kardashian and what it means for all of us - and finally lean into the changes coming to...
2022-10-1543 minThe Creator FeedWhat We Learned at VidSummit, 4 Unexpected Ramifications from TikTok's Search Engine Push, Podcasters BUSTED for faking views and the reveal of a Dream!This week on The Creator Feed, Renee went to VidSummit, learned a ton and had a grand time – and Jim didn't even get a T-Shirt! Renee shares details on what she learned, what happened, some great folks she met and some speculation on why VidSummit decided to move to Dallas Texas in 2023. Also, much speculation about what is likely to change – or develop – as TikTok tries to muscle into Google's turf as a top video search engine. And a look at why buying views is not good business for anyone, and why podcasting is likely to take a hit, plus rapi...
2022-10-0745 minThe Creator FeedYouTube Rips the Seal off of Shorts Monetization, ESPN's Terrible New Creator Plan, Twitch's Bad Week, and TikTok's Double Standard.This week on The Creator Feed, Renee and Jim explore what the new monetization changes coming to Shorts mean for creators, for YouTube overall, and for TikTok and Instagram as well. In addition, they talk about two crazy news stories built around leaked documents, including Patreon's failed experiment with two top TikTokers - which could have exacerbated its 17% "RIF" - and how TikTok (along with Facebook and presumably others) has different community guidelines and rules for top creators. Also, a look at how ESPN's new creator partnership program is a bald-faced creator rip-off, and Twitch's dumpster fire of a w...
2022-09-2646 min
Soul & Science: Fast Forward Your Marketing Mind#20: Vidcon General Manager Jim Louderback | Inside the Creator EconomyThe creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback’s vision was evident early on, as he left a consulting career to capture the PC revolution at Ziff Davis, eventually putting “geeks like me” on camera for ZDTV/TechTV. He’s been ahe...
2022-09-2628 minThe Creator FeedMrBeast Goes to Jersey, Creators Are Dead, Why You Should Care About AI-Generated Art - and Much More!This week on The Creator Feed, Renee and Jim explore what MrBeast's amazing burger store launch in the meadowlands of New Jersey really signifies, talk through the latest round of stories about how "creators are dead - long live the creator", discuss VidIQ's acquisition of Tim Schmoyer's "Video Creators" company and how it's a big change for the popular analytics platform. In addition, Jim waxes emphatically about why generative art is such a game changer - and how you can now play along with the open source Stable Diffusion and decide for yourself. Plus we congratulate Phil Ranta on jo...
2022-09-1541 min
The Creator FeedWelcome to The Creator FeedWelcome to The Creator Feed, the show where we cover the most important trends and news in the creator economy so you can build a business, diversify your revenue, and make more impactful content! Your weekly roundup of what's new and notable with insight, analysis, and updates on what's important today, what will be important tomorrow - and what's really important to you as a creator. You'll not only hear about new developments each week, you'll get the context of what it means, and how you can leverage these new developments in your day-to-day, but...
2022-09-0301 min
TelevisionationTelevisionation: VidCon’s Jim Louderback on CreatorsThis episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, TikTok, Roblox and the other platforms that are driving the creator economy; speculates on the impact that the metaverse might have on the space going forward; and more.#creators, #platform, #creator, @vidcon, #people, @youtube, #metaverse, #companies, #build, @tiktock_us, #bu...
2022-06-1738 min
Talk, UnleashedJim LouderbackAdapt or die. Always seemed a pretty aggressive statement. It’s true though. Especially when it comes to technology. Trends of new platforms and services have shifted our world in remarkable ways in the last 20 years and for those who’ve leaned into those changes with curiosity, well, they’re still around. One of those people is Jim Louderback. He’s one of the most trusted and respected voices in digital media. Starting back with his time at PC Week Magazine and then on to its parent company, Ziff-Davis, Jim has had a front-row seat to the massive changes technolo...
2022-05-1846 min
The Video EntrepreneurJim Louderback on TikTok & The Creator EconomyIn this episode, we have Jim Louderback joining us to talk about trends in the Creator Economy, as well as the scoop on TikTok.
Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of digital media, experiential events and technology.
Today he runs experiential business VidCon as an independent division of Viacom–he’s also a venture partner, and sought after speaker.
Connect with Jim
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2022-04-2037 min
Smart Venture Podcast#99 VidCon's ex-CEO & GM, Viacom's ex-SVP, Jim Louderback099 Jim Louderback worked as the CEO of VidCon, one of the leading conferences in the world of digital creators and innovators. Under his leadership, the company was sold to Viacom in 2018. He is also a Venture Partner at seed investment firm Social Starts. Prior to VidCon, Jim was the CEO of Revision3, where he helped drive a 20x increase in viewers and a 12x increase in revenue. He eventually sold Revision3 to Discovery Communications where he worked as General Manager and transformed the group into Discovery Digital Networks. Check out our brand new YouTube Video Podcast! https...
2022-04-2055 min
Creator Economy Club“Building the world’s largest creator gathering” with VidCon’s CEO Jim LouderbackJust a few years ago, if you said you were a YouTuber, people thought you were unemployed. Fast-forward to 2021 and 75% of kids want to become creators. The narrative around creators has massively changed and who better than VidCon to witness first-hand the incredible transformation the whole industry has gone through.
From a small gathering of ~1000 YouTubers in LA in 2010 to a global event series gathering 75000+ attendees in 2019, VidCon has really become the annual high mass of the creator world. After a 2020 year in all-remote mode, the conference is back this fall IRL! Top creators, industry leaders & operators...
2021-11-241h 07
New Thinking: LeadersBusiness Leaders - Jim LouderbackJim Louderback is general manager of VidCon. Starting in 2010, the multi-genre online video tech conference has become the world’s largest celebration of digital creators and online video. Joining the team in 2014 as editorial director of the industry track, he took over as chief executive three years later and led VidCon’s sale to Viacom in 2018. In this in-depth conversation, Jim reflects on starting his career by building computer systems for big companies, and shares the story of how he “fell into media accidentally;” discusses being CEO of Revision3 and what the motivation was for Discovery to acquire the channel...
2021-10-2750 min
Inside the Creator EconomyHow James Bond Helped me Make Sense of the Facebook (and Twitch and TikTok) "problems"Shaken Not Stirred
Coinkydink or Not? All of Facebook's properties go down due to networking "configuration changes". Then TikTok goes out for a few hours. Shortly after, a massive Twitch hack due to a "server configuration change" releases just about everything of note from the streamer including source code, earnings for top streamers and much more. To quote Bond super-villian Goldfinger, "Once is happenstance. Twice is coincidence. The third time its enemy action."
Wheel of Snapchat! It started out so well – Snapchat spent a million dollars a day to get creators to post short videos on...
2021-10-1835 minInside the Creator EconomyLinkedIn Pays Creators… sort of - The LatAm Creator Economy - Social Tokens
Linkedin Pays Creators - https://www.linkedin.com/pulse/linkedins-latest-investment-creators-andrei-santalo/
LatAm Creator Economy is super strong but needs more monetization - https://future.a16z.com/latin-america-creator-economy/
The Future of Social Tokens and the creator economy - https://digitalnative.substack.com/p/social-tokens-and-creator-centric
Good News from the Pandemic - https://digiday.com/media/football-has-lost-its-soul-how-copa90-is-repositioning-itself-around-the-creator-economy/
Roblox rolls out age verification system - Roblox will start verifying the age of teenage players - The Verge
Creator Marketing Survey and Report - The Creator Economy Survey by The Influencer Marketing (globenewswire.com)
TikTok Parent limits kids usage in China - TikTok parent B...
2021-10-1142 minInside the Creator EconomyEpisode 16 - The Facebook Files, NFTs for sponsorships, The Kids Are Not AlrightPodcaster Shaan Puri is launching an experimental 1 of 1 NFT/// This is an experimental 1 of 1 NFT. This token gives the holder the right to 5 minutes of airtime on the My First Million Podcast.
THE FACEBOOK FILES - Wall Street Journal Facebook Inc. knows, in acute detail, that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands. That is the central finding of a Wall Street Journal series, based on a review of internal Facebook documents, including research reports, online employee discussions and drafts of presentations to senior management.
2021-09-2742 minInside the Creator EconomyCrypto Punks Go Hollywood
The CryptoPunks are going Hollywood. - https://www.hollywoodreporter.com/business/digital/uta-cryptopunks-nft-film-tv-vieo-games-1235005392/
The red-hot NFT crypto-art project from Larva Labs has signed with United Talent Agency for representation across film, TV, video games, publishing, and licensing. UTA will also represent Meebits and Autoglyphs, two other crypto-art projects created by Larva Labs.
The Power of Protest - Can Twitch Streamers Taking a day of make a difference? -
TIKTOK is NOT Bigger than YouTube - TikTok reportedly overtakes YouTube in US average watch time - The Verge
Apple Muzzles Internal Slack - https://www.theverge.com/2021/8/31/22650751/apple-bans-pay-equity-slack-channel
TikTok Finally Releases a...
2021-09-1536 min
Coffee For ScalersJim Louderback - How they scaled Vidcon to a 75,000 person ticket event! #2In this podcast I talk to Jim Louderback, GM and SVP of Vidcon. He talks about the importance of setting a vision for his teams and the importance of people to scale an organization. Vidcon reached a million people in the last year and has sold 75,000 tickets for it's main event. He talks about the dominance of YouTube and the emerging growth of TikTok. This episode is not to be missed! Tune in now.
2021-08-3134 minInside the Creator EconomyA Mercenary, a Barbarian and a Thumbnail walk into a Room….
YouTube Killing Off the Thumbnail: If you’re a YouTuber, you’ve likely stressed over the perfect thumbnail for your video. Consultants, A/B testing tools, and even sessions at VidCon have helped countless creators optimize for clickability. But it looks like the thumbnail is being upstaged –– at least in search –– by auto-generated chapters and time-stamped images. Sounds good for users, but somewhere Jeremy Vest is tearing his hair out.
Head of Instagram Adam Mosseri visits Bloomberg Technology to talk to Emily Chang about new products features, the booming creator economy, and the role social media platforms play in content moderation...
2021-08-3036 minInside the Creator EconomyCreator Products Take Center Stage at Discord, LinkedIn, TikTok and YouTube
As creator economy startups multiply like rabbits, the bigger platforms are getting into the game by upping their product chops. First up, LinkedIn. I love distributing this newsletter there, but their creator-first products are lame. Clearly LinkedIn knows that as well, since it just bought tutorial video app Jumprope and plans to convert CEO Jake Poses into the head of creator product, with CTO Travis Johnson running core engineering. Also Discord just snapped up one of my favorite writers, Derek Yang, to run creator product as well.
TikTok tests Fleets/Stories like product - https://www.yahoo.com/entertainment/tiktok-launches-test-tiktok-stories-193554510.h...
2021-08-2034 minInside the Creator EconomyEpisode 12 - Streaming and VRing all day and all night!
Facebook will spend a lot on VR and AR - https://www.forbes.com/sites/abrambrown/2021/07/28/facebook-metaverse/?sh=4851ce1318bc
Livestreaming takes off - is it QVC all over again - Livestream shopping on social media shows potential in the US — Quartz (qz.com)
Identity and anonymity - good or bad? - https://www.nytimes.com/2021/07/31/style/anonymity-pseudonymity-online-identity.html
NEWS HITS: TikTok becoming LinkedIn, Twitter Vocal Effects, Pinterst leaning into Creators and Welcome “Señor Bestia”!
2021-08-1149 minInside the Creator EconomyEpisode 11 - Instagram, Facebook, YouTube and moreIs Instagram Censoring us? - https://www.instagram.com/p/CRrajNYlL3f/?utm_medium=copy_link
One YouTube subscriber = 25 TikTok subscribers according to new financial services firm
YouTube releases Tip Jar - or did they update one from 7 years ago? YouTube Intros Super Thanks, Tip-Jar Feature for Creator Channels - Variety
Facebook is finally a media company - https://www.theverge.com/21273768/section-230-explained-internet-speech-law-definition-guide-free-moderation
https://techcrunch.com/2021/07/20/facebook-onboards-another-31-newsletter-writers-on-bulletin/
Is music a bad place to try to make money?
NFTs FTW
2021-07-3136 minInside the Creator EconomyEpisode 10 - Paying Creators and why YouTube Still Leads by a "Country Mile"Why Can’t Other Platforms Pay Creators Like YouTube? VidCon founder Hank Green’s latest rant on TikTok shows – yet again – that YouTube dominates in compensating creators. In 2020 Big Red paid out about 50% of its $19 Billion in revenue to creators. Hank also notes that even though TikTok trumpets its billion-dollar creator largesse, that’s only 7% of Double T’s estimated 2020 revenue. Using Niel Robertson’s round-up of creator grants, the other platforms are also far behind. Snap’s $365M payout is 18% of its 2B in 2020 revenue – much better but still not YouTube level. Pinterest is nowhere, with 1+% of 2020 revenue. LinkedIn, as usual, r...
2021-07-2733 minInside the Creator EconomyEpisode 9 - TikTok Jump, Unpacking Avatars and the Changing Power Equation in HollywoodTIKTOK's NEW JUMP FEATURE Rebuilds the Internet Inside TikTok: Now developers can connect third party tools like messaging apps, shopping, cooking, news sites (and others) directly into TikTok. This means you could watch a video, Whatsapp your friends about it, share it on Discord, book a trip to where the video was produced, view the recipe behind the video, and then buy the ingredients all without leaving TikTok. It’s the beginning of an incredible vision for the social video app, one where you’ll never need to leave TikTok to do almost anything. It might even obviate the Appl...
2021-07-0236 minInside the Creator EconomyMath Is Hard, A Field Guide to GenZ, Facebook Would be KingMATH IS HARD: Today, we live in a world where 24.3% of Instagram’s 1 billion monthly active users have over 100,000 followers, and close to 5 million accounts have over 1 million followers."
OK, think about it. Do you really believe that a quarter of all instagrammers have 100k or more followers? A little math would show that with a billion MAUs, that would mean every user would have to follow, ON AVERAGE 29,300 creators.
That's patently absurd. If you follow the link you see that the data comes from another study that actually just tested 30k or so BUSINESS INSTA...
2021-06-2736 min
#EventIconsEvolution of Hybrid Models for the Next Generation Event Attendee with Jim LouderbackThis week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on!
This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. Ladies and gentlemen, please welcome Jim Louderback!
2021-06-1530 minInside the Creator EconomyEpisode 7: Bickering Beekeepers, Hashtags, BYOC, Instagram Giveaways, CJ So Cool!This Week: Bickering Beekeepers and Marky Mark Trail, Hashtags Are Cool Again, BYOC, Politics on TikTok, Instagram Giveaways, CJ So Cool!
Details and Links:
Life Imitates Art Imitating Life: A few months ago, I pointed you to the wholesome TikTok beekeeper @TexasBeeWorks. But she’s now embroiled in a beekeeper battle with @lahoneybeerescue who calls her Texas nemesis foul, fake and dangerous. This would be just another creator vs. creator smackdown, except the whole thing was foreshadowed by 60-year old comic strip “Mark Trail”. Since March a “Bikbok” battle between Mark and viral video influencers Professor Bee Sharp, K...
2021-06-0941 minInside the Creator EconomyEpisode 6: Is There a Real Kingmaker at TikTok - and did Facebook Drop the Ball on Dropping Likes?This week Cassie and Jim discuss whether Facebook and Instagram dropped the ball on dropping Likes, a look at whether TikTok really is focused on promoting blandness (and hit singles) and we handicap the latest darling app Poparazzi.
2021-06-0339 minInside the Creator EconomyEpisode 5: Is This Thing On? - Google's Telepresence Will Change the WorldGoogle's Cutting Edge Telepresence
Twitch Adds New Hashtags.. FINALLY!
New startup FAVE Empowers Superfans
WILDFANG comes to Nordys
Gucci comes to Roblox
Twitter, Zoom, Discord, Spotify and Facebook are selling tickets to events
Poised will make you better at Zoom
Lovingly recorded on FiresideChat
2021-05-2736 minInside the Creator EconomyEpisode 4: Just Because It’s Vertical and Short Doesn’t Make it TikTok. Plus Apple Giveth – and Taketh AwayYouTube Launches Shorts Fund: Big Red is ramping up the “compete with TikTok” game with a $100M fund for creators. Payouts will be determined by engagement and views, rather than ad revenue – and you don’t even need to be an official “partner” to win! But it’ll take a lot more than cash to dethrone Big T.
Cassie and Jim unpack that news, while also exploring how Apple is both a positive and a negative for the creator economy, details on new stuff from Koji, and what it takes to REALLY be an entertainment company today - inspired both...
2021-05-1937 minInside the Creator EconomyInside the Creator Economy - Web3 and more!The Epic Web3 Transition Changes Everything: If you read just one thing this week, make it Rex Woodbury's piece on Web3, creators and the metaverse. We're in the middle of a transition from Web 2.0, ruled by platforms and middlemen to Web3 - which is about direct creator to community transactions. Rex describes Web3 perfectly, but also ties so many other threads together. If you read this, you know something big is going on. This post ties it all together with a bow.
Maximizing Brand Deal Value: If you’re a creator, you’ve probably had...
2021-05-1340 minInside the Creator EconomyInside the Creator Economy Episode 2Stories this week and more! Plus a tip of the week from Derral Eves
Super League Disaster is Another Win For Community-First Media: If you’re not a (European) football fan, you may have missed the latest scandal roiling the sport world. Rich and absent owners attempted to co-opt the community tradition of “football clubs” associated with cities and towns around Europe. This decidedly fan-unfriendly approach was roundly and soundly destroyed by fans everywhere. The hide-bound sport world has been woefully behind the creator economy curve but that’s starting to change. Fan communities unite!
· Hype House...
2021-05-0733 min
All Things VideoNFTs, Live Audio, and the Return to IRL Events -- Jim Louderback (GM & SVP VidCon, Viacom)Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he’s spent his time investing in and advising early stage companies before joining VidCon full time in 2017.
This is a special round 2 episode with Jim, who originally joined me back in January 2019! In this latest conversation, we t...
2021-04-0237 min
The Event HustlersEpisode 21: Jim Louderback From VidConHave you heard about how VidCon went virtual with nearly 1 MILLION unique attendees??! Join us tomorrow afternoon at 3:30pm ET as I talk to Jim Louderback about how they did it and what lessons they learned!
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2021-01-0429 min
The CMO ShowJim Louderback on the rise of the content creatorGM and Senior Vice President at VidCon, Jim Louderback, sits down with host Mark Jones to discuss the power of partnering with content creators and Australia's video landscape.
2019-06-2733 min
Creative Disruption PodcastCD 6: VidCon and the Evolution of the Digital Industry. Disrupting Old Media and Creating New Ones. Talking with Jim Louderback GM of VidCon.Jim Louderback. Jim is one of the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing and technology. Jim currently runs VidCon as a stand-alone division of Viacom. VidCon is the world’s largest online video conference in Anaheim, Amsterdam, London and Australia. Jim joined VidCon in 2014 as editorial director of the industry track and took over as CEO in 2017. In early 2018 he played the leading role in the sale of VidCon to Viacom. Throughout his career, Jim has earned a reputation as a visionary who excels at leading startups, growth bu...
2019-05-1646 min
The TalentWorks PodcastEpisode 8: Jim LouderbackJim Louderback is a leader in his field, which he calls the intersection of media and technology. He has spent twenty years building his legacy across the publishing, media and technology industry. He is a champion of digital talent and the platforms they use to communicate their passions. As the CEO of VidCon, Jim led its sale to Viacom in 2018 and has been instrumental in globalising the event, which had its first European stop in Amsterdam last year and most recently London. We were honoured to have the opportunity to pick Jim’s brains about his love of...
2019-04-1536 min
All Things VideoPutting the Audience Front and Center -- Jim Louderback (GM & SVP VidCon, Viacom)Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he spent his investing in and advising early stage companies before joining VidCon full time in 2017.
We cover a lot of ground in this episode, from YouTube’s unique approach to community and monetization that differentiated it from other early vide...
2019-01-1045 min
Simon Britton's tracksVIDCON'S Jim Louderback on choosing PlatformsVIDCON Industry Track Producer Jim Louderback previews the highlights of VIDCON Melbourne, 9-10 September 2017. Simon Britton of ScreenPro, fires the questions.
2017-08-0910 min
The Tech Cat ShowThis week's guest, Jim Louderback, the CuratorThis week we chat it up with, Jim Louderback, the Curator. Jim is a well-respected media executive and has his hands in some of the hottest growing areas in the media and entertainment space. He’s currently running partnerships for the online video creation platform Wochit and is also a venture partner at Social Starts, a seed investment firm. And when he’s not doing that, Jim curates the widely popular industry track at the ever-growing Vidcon, a multi-genre online video conference, as editorial director. If you haven’t heard about Vidcon, then you definitely need to tune in to thi...
2015-11-1800 min
Nerv with Ryan WilliamsEp. 68: VidCon, YouTubers, and Geeking Out with Jim Louderback former CEO of Revision3Jim Louderback stopped by The Influencer Economy this week. Jim a world-class CEO, and former Head of Revision3, a pioneering online video company. He currently runs the industry and track of VidCon, the 20,000 person online video geek conference in Anaheim, CA.
Jim is an expert at the intersection of geek communities and business. He understands the culture of online geeks, and how to build companies and support business around people's passions and interests.
Jim's Revision3 company was acquired by Discovery Networks in 2007, and Jim worked at Discovery prior to his time at VidCon.
Wha...
2015-09-2248 min
Psychos with Ryan WilliamsEp. 68: VidCon, YouTubers, and Geeking Out with Jim Louderback former CEO of Revision3Jim Louderback stopped by The Influencer Economy this week. Jim a world-class CEO, and former Head of Revision3, a pioneering online video company. He currently runs the industry and track of VidCon, the 20,000 person online video geek conference in Anaheim, CA. Jim is an expert at the intersection of geek communities and business. He understands the culture of online geeks, and how to build companies and support business around people's passions and interests. Jim's Revision3 company was acquired by Discovery Networks in 2007, and Jim worked at Discovery prior to his time at VidCon. ...
2015-09-2248 minTelevisionationTV of Tomorrow Show Guest - Revision3 CEO, Jim LouderbackJim Louderback, CEO of Revision3, will discuss his company--which bills itself as "an actual TV network for the Web," and which produces its own original, broadcast-quality programming--and the current state and future of the broadband video space in general.
2008-05-271h 01The Great Lakes Geek ShowPC Magazine Editor and Alpha Geek Jim LouderbackPC Magazine Editor and Alpha Geek Jim Louderback tells Dan Hanson, the Great Lakes Geek, about the redesign of PC Mag, a virtual trade show and some cool new items. Plus why the PC is no longer the center of tech in our everyday life.
2006-08-1800 min