Shows
Marketing On TapBrian Tabel of Isuzu Commercial Trucks of America and Bob Vreeland of Bottle LogicLast Podcast of the Year! Brian Tabel, Asst. VP of Marketing at Isuzu Commercial Trucks of America (isuzucv.com ) along with Bob Vreeland, Fleet Commander of Bottle Logic (BottleLogic.com) join Jim for an in-depth discussion about Isuzu's truck line developed specifically for breweries. We also talk about the exciting free Isuzu Truck Wrap Design Contest for the 2024 CBMAS Season. Listen Now!2024-01-1220 min
Marketing On TapMarketing on Tap with Rachel Bradley from DuClaw Brewing and Carson Stilson from Squatty Potty Jackie & Jim sit down with Rachel Bradley from DuClaw Brewing and Carson Stilson from Squatty Potty to discuss their unique collaboration, 'Give A Crap' beer, benefitting the Colon Cancer Foundation that took home a Crushie. We discuss everything from concept to execution and what it was like collaborating with a partner outside the industry - as well as why its so important (and okay!) to talk about your s*it with friends over a beer! 2023-03-0724 min
Marketing On TapMarketing on Tap with Tom Paynter of No Label BrewingJackie and Jim speak with one of the biggest Crushie winners to date - Tom Paynter of No Label Brewing. We discuss all things design process, cool brewery murals, and of course, the projects that won them Crushies! 2023-02-1532 min
Marketing On TapMarketing on Tap with Jill Coyle of Colvita Creative and Paige Francis of Payette BrewingJackie and Jim talk with sister marketing-duo Jill Coyle of Colvita Creative and Paige Francis of Payette Brewing about how they work together, their RTD cocktails and the strategy behind marketing them, and the awesome space Payette has out in Boise, ID!2023-02-0722 min
Marketing On TapMarketing On Tap with Andy Risvold from Forgotten Star Brew Co.Jackie & Jim fight head colds to talk a bit with Andy Risvold, the President and CMO of Forgotten Star Brew Co. located in Minnesota. Andy walks us through the origin story of their large-scale brewery, and the importance of preserving American history by refurbishing old, defunct buildings. Hear all the amazing things it takes to become a brewery that's not only a major success locally, but also a tourist destination. We also discuss Forgotten Star Brew's big 2022 Crushie win!2023-01-1922 min
Marketing On TapMarketing On Tap with Bryant Vander Weerd from Full Pour Media Bryant Vander Weerd from Full Pour Media (fullpourmedia.com) Happy New Year! Jackie & Jim cover some interesting marketing topics with Bryant Vander Weerd, Founder & Creative "Brewmaster" of Full Pour Media. Bryant discusses many ways that custom video can help beverage businesses build more customer engagement. He also walks us through the important steps of developing successful content for social media. Full Pour Media is one of the most-celebrated Crushie winners in CBMAS history – take a quick listen.2023-01-0322 min
Marketing On TapMarketing On Tap with Jason Dodson from Redhook Ale BreweryJason Dodson from Redhook Brewery (redhook.com) Jackie & Jim cover a bunch of marketing topics with Redhook Brewery, Brand Manager, Jason Dodson. Jason takes us through the long and winding road of Redhook's history in Seattle, WA. Jason takes us through the thought process of their Crushie–Award–Winning work in 2 big categories. We also discuss what is new with CBMAS, and Red Hook Brewing so check it out!2022-11-2924 min
Marketing On TapMarketing on Tap with Theo Cooper and Rob Cowen from Untold AgencyJackie & Jim discuss all things storytelling and content with Theo Cooper and Rob Cowen from Untold Agency. Learn about discovering your story and how their "Story Method" can help! Lots of insight in this one, from across the pond!2022-10-2433 min
AG Craft Beer CastAG Craft Beer Cast 10-16-22 The CrushiesMy guests are Jim McCune and Jackie DiBella talking CBMA'S. Details on the Made in Jersey Fest and Westfield Hops. News from Left Hand, Heavy Seas and Troegs. GABF recap. Louisville Beer Week is happening. Changes to California law helping craft breweries & more. Suds and Duds too. https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.instagram.com%2F_u%2Fnjcraftbeer%3Ffbclid%3DIwAR0coI3sh9_yAAfNm_55ewgTKJdDzTeCgWDIMH-6ckvYMxfh14QahnoaUC4&h=AT0XxnlMgwzruqOnudcMNXY-wytFB5UOngGYptshiGkNFi2DzIMGOFKLwBmv9mfUpOLJK7R7zGBJXnRUIZ3gdkrJiBW-oX7LSr-SxX89Wplx1k2LWf75MEtj96CiPk8GrL_czxLc8Cc8v2qoXg&__tn__=-UK-R&c%5B0%5D=AT3_2yWW9sBOsF8N6...2022-10-1744 min
AG Craft Beer CastAG Craft Beer Cast 10-16-22 The CrushiesMy guests are Jim McCune and Jackie DiBella talking CBMA'S. Details on the Made in Jersey Fest and Westfield Hops. News from Left Hand, Heavy Seas and Troegs. GABF recap. Louisville Beer Week is happening. Changes to California law helping craft breweries & more. Suds and Duds too. @njcraftbeer @hoppedupnetwork @sjbeerscene @brewerystrong #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales2022-10-1744 min
Marketing On TapMarketing on Tap with Toni Lynn Adams from Yakima Chief HopsJackie and Jim spent some time digging into Yakima Chief Hops' Digital Marketing Manager, Toni Lynn Adams' brain. Learn what's happening in hop harvest this year, quick social strategy tips, and how their Crushie-winning "Bigger Than Beer" podcast is promoting good again this year. 2022-10-0329 min
Marketing On TapMarketing on Tap with Matt Tanaka from Stout CollectiveWelcome to season 3! Jackie and Jim share some details about the 2023 CBMAS then dive into chatting with Matt Tanaka from Stout Collective. Matt talks all things branding and strategy when it comes to working with breweries, some cool upcoming projects, the BOPP beer design conference, and more!2022-09-1422 min
Craft Beer ProfessionalsDid You Crush It? Takeaways from the 2022 Craft Beer Marketing AwardsIn this conversation, we are joined by Jackie DiBella and Jim McCune from The Craft Beer Marketing Awards. We discuss the need to recognize excellence in marketing, how the awards have evolved, highlights from the past several years, and how breweries are using their Crushies to see greater success.
The CBMAS were developed to recognize and award the very best marketing in the brewing industry across the world. Breweries, their agencies, artists, and marketing partners are invited to enter their top work. The CBMAS offer 40+ categories that recognize all aspects of beer–related marketing. Th...2022-06-1837 min
Marketing On TapMarketing On Tap with Alex Ostler & Melinda Ann Lowery from ArryvedJackie and Jim welcome Alex Ostler, Head of Marketing, and Melinda Ann Lowery, Head of Sales from Arryved, the most trusted point of sale technology. We discuss their awesome new rebrand and how Arryved solutions helps breweries, bars, and restaurants streamline customer service, while increasing profits, and provide a new level of business intelligence. We also cover what we've all got going on during CBC week 2022!2022-04-2622 min
Marketing On TapMarketing on Tap with Kristi Jones & Megan Kapalla of Traina DesignJim and Jackie speak with Kristi and Megan from Traina of San Diego about the strategy, marketing, and design that goes into building intelligent brands. We also discuss Traina’s 2021 CBMAS Platinum Crushie win for Best Typography Logo Design, and their Platinum Crushie win for Best Website Design. We also talk about the power of delivering a total brand experience, amplifying localization, and breaking through the fierce clutter.2021-11-3022 min
Marketing On TapMarketing on Tap with Jeremy Storton of Good Beer MattersJim and Jackie speak with Jeremy Storton, Advanced Cicerone, BJCP judge, IBD Certified Brewer and Owner–Host of the “Good Beer Matters” Podcast. We discuss Jeremy’s incredible and diverse industry background, and his 2021 CBMAS Platinum Crushie win for Best Podcast. We also talk about the importance of education, and storytelling in building successful beer brands that resonate with today’s consumer.2021-11-0826 min
AG Craft Beer CastAG Craft Beer Cast 10-31-21 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella, Co-creators of @craftbeermarketingawards News from @stonebrewing @deschutesbrewery @yuenglingbeer @screaminhillfarmbrewery @flyingdogbrewery @weldwerksbrewing The 411 on our live broadcast from @bolerosnort in December. Victory Brewing opening in Philly and so much more. #metalforever #drinklocal #drinkcraftnotcrap 2021-11-0145 min
AG Craft Beer CastAG Craft Beer Cast 10-31-21 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella, Co-creators of https://www.instagram.com/_u/craftbeermarketingawards?fbclid=IwAR37zQxMOwDbBQSar7MMrt0io7MJ-OQmPgFzTNd_ZPFmiw9Bx0mBAKCeonQ News from https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.instagram.com%2F_u%2Fstonebrewing%3Ffbclid%3DIwAR211WNDaUfmDXeUFMFjSPkSELFmPHh_9s5n8VJpbO12WrkjG8DygkOoa2Q&h=AT2j-Jcoke9dKEiKZwVuxHgtAVREbt0_6FqJvqDBMHygvmrNmIdxlPg0EtQFKB4PF3WbG9t8j2ANrCd4QTMpGq-Ck65L0OAizJ0RrKLkFQVftyhdjTMgzLg5gWTzUSNAPiRrIdksHKTtGhwi&__tn__=-UK-R&c%5B0%5D=AT1Wfb6xAQP7o1eJGIiVTeismoxINKCnZeAZkBQcYjlCz7IICczFtFWLzvs6Cdnu6R9AzY_YyvFkOIWXbB2I33gR7DkTkvd-4jmqli32efSnj4hZ9rKkbDyhR0AmohiQOQO2HRvsY9HHJvCLHi23D_vvofE https://www.instagram.com/_u...2021-11-0145 min
Beer In FrontCraft Beer Marketing AwardsAwesome show this week. I interviewed Jim McCune and Jackie DiBella from the Craft Beer Marketing Awards and discussed the awards and craft beer marketing. The Beer In Front this week was Focal Banger, and I had some great ones from Revolution & Phase Three. Someone go to Pints and Pies this weekend for me please!Craft Beer Marketing AwardsPints and PiesProp Day 2021Shoutout to Kelli Madden for joining my Patreon! Become a supporter of this podcast: https://www.spreaker.com/podcast/beer-in-front--5704447/support.2021-10-2134 min
Marketing On TapMarketing On Tap with Matt Sharp of Arrowhead Ales Brewing Jim and Jackie speak with Matt Sharp, Creative Director, Designer, and Illustrator of Arrowhead Ales Brewing Co. in Illinois. We discuss Matt’s 2021 Crushie win for Best Design 16-20oz Can for his Arrowhead Ales Villains Series. We talk about Matt's awesome segment on Fox News Chicago, his unconventional approach to the design process, working outside of beer, and a little about Matt's own personal triumph over natural disaster.2021-10-1925 min
Marketing On TapMarketing On Tap with Anna Long & Tevon Berka of Norlo DesignJim and Jackie welcome Anna and Tevon from Norlo Design headquartered in Denver, Colorado to the CBMAS "Marketing on Tap" Podcast. We discuss their 2021 Crushie win for Best Design in the highly–competitive 7–21oz Bottle Category, we also cover standing out in beverage's crowded marketplace, the growing industry, and the benefits of good client rapport.2021-10-0524 min
Marketing On TapMarketing On Tap with Tyler Mithuen of Modest BrewingJim and Jackie had the pleasure to speak with Tyler Mithuen, Director of Brand Development of Modist Brewing in Minneapolis, Minnesota. We discuss their 2021 Crushie win for Best Pandemic-related Can Design, their marketing philosophy, growing your brewery's organic marketing, and improving your socially–conscious marketing efforts.2021-09-2023 min
Marketing On TapMarketing On Tap with Alexis Castellano of Alternate Ending Beer Co.Jim and Jackie speak with Alexis Castellano, the Marketing & Creative Director of Alternate Ending Beer Co. in Aberdeen, New Jersey. She tells us the amazing story of kismet when brewer finds perfect brewery space. We also discuss their amazing–looking brewpub built into an old movie theater, and how the silver screen remains very much in the heart of their brewery and branding -- and their two 2021 Crushie wins for Most Unique Logo and Most Creative Signage!.2021-08-3128 min
Marketing On TapMarketing On Tap with Nick Fertig of Full Tilt BrewingNick Fertig, co-owner of Full Tilt Brewing of Baltimore, Maryland discusses with Jim & Jackie how their brewery was born, brewing innovative beers that tap into our fondest childhood memories, their 2021 Gold Crushie Award for Coolest Taproom, and the importance of charitable work, and community events.2021-08-2428 min
Marketing On TapMarketing On Tap with Tom Paynter of No Label BrewingJim and Jackie talk with Tom Paynter, Vice President, Co-owner, and Marketing Director of No Label Brewing in Katy, Texas. We discuss their unique beers, sprawling brewery, as well as their two 2021 Crushie Awards, increased need for merchandise, industry supply chain shortages, the future of pandemic crisis, and much more!2021-08-1330 min
UnCapped PodcastEpisode 236 - CBMA This week we are joined by Jackie DiBella and Jim McCune, the co-founders of the Craft Beer Marketing Awards. We discussed the competition, some of the winners, and the awesome trophy that is awarded. Subscribe to our YouTube ChannelFollow Chris on Instagram Like us on Facebook! Presented by Roasthouse Pub in Frederick. And supported by ACS - Brand My Beverage, Idiom Brewing Co., District East, and McClintock Distilling. 2021-08-0653 min
AG Craft Beer CastAG Craft Beer Cast 6-27-21 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella from the Craft Beer Marketing Awards. Beer News from @duclawbrewingco @stonebrewing , plus a new summer shandy from Wawa. Ballast Point 25th Anniversary details, Great Notion's new app. To go cocktails have ended in NY. Beer Festival in Upstate NY in Sept, Independent Beer Run Day details for July 4th and so much more. @njcraftbeer @newjerseybeer @hoppedupnetwork #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub 2021-06-2844 min
AG Craft Beer CastAG Craft Beer Cast 6-27-21 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella from the Craft Beer Marketing Awards. Beer News from @duclawbrewingco @stonebrewing , plus a new summer shandy from Wawa. Ballast Point 25th Anniversary details, Great Notion's new app. To go cocktails have ended in NY. Beer Festival in Upstate NY in Sept, Independent Beer Run Day details for July 4th and so much more. @njcraftbeer @newjerseybeer @hoppedupnetwork #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy #growler #beer 2021-06-2844 min
Marketing On TapMarketing On Tap with Ryan Wheaton of Craft Brew Creative and Branding Brews PodcastJim and Jackie talk with Ryan Wheaton, owner of Craft Brew Creative and Branding Brews Podcast, about their 20 years of experience in the industry, elevating your brand with photography and video, and the importance of social media- as well as, Branding Brews 2021 Gold Crushie Win for "Best Brewing Podcast!"2021-05-2531 min
Marketing On TapMarketing On Tap with Barry Elwonger of Motorworks BrewingJim and Jackie talk with Motorworks Brewing's Director of Sales & Marketing, Barry Elwonger about their amazing Florida breweries, and get rare insight into navigating the big industry challenge of intellectual property, surviving the pandemic, staying strong by staying busy, 2020 CBMAS wins and - their Kevin Smith Mooby's Fun-time Lager popup.2021-05-1234 min
Marketing On TapMarketing On Tap with Prabh Hans and Barb Wirth of HillebrandJim and Jackie talk with Prabh Hans, VP Domestic Services, and Barb Wirth, Marketing & Communications Manager at Hillebrand about draught beer sales, beverage logistics trends, global distribution, and how their solutions can help brewers get back on track in 2021.2021-03-2933 min
Marketing On TapMarketing on Tap with Rob Dokuchie and Taras Manzie of Lake of the Woods Brewing CompanyJim (no Jackie this week) speaks with Rob Dokuchie, Brand/Marketing Manager and Taras Manzie, President/CEO of Lake of the Woods Brewing Company in Kenora, Ontario. We discuss their 3 incredible breweries and get an exclusive scoop on big LOW news! Rob and Taras also provide insight into the Canadian craft beer scene, national legalization of cannabis, as well as their exciting new Deep 6 and seltzer projects.2021-03-2245 min
Marketing On TapMarketing On Tap with Rob Day of Jack's Abby Craft Lagers and Springdale Beer Co.Jim and Jackie speak with Rob Day, Senior Director of Marketing for Jack's Abby Craft Lagers and Springdale Beer Co. in Massachusetts. The crew talks about Springdale's rebrand right before COVID hit, the challenges facing beer marketers in 2021, and Jack's Abby's partnership with the Boston Celtics. 2021-03-1036 min
Marketing On TapMarketing On Tap with Jill Dewes of Daughter CreativeJim and Jackie head north and speak to Jill Dewes, Partner/Director at Daughter Creative in Calgary, Canada. Jill shares her unique design and branding experience with beer, cider, mead and even cannabis brands. Fun fact: her husband is a co-owner of one of her brewery clients. Hear about that working relationship (hint: hot tub meetings) and more in this episode! 2021-02-2530 min
Marketing On TapMarketing On Tap with Isaac Arthur, Co-Founder of CODO DesignJim and Jackie speak with Isaac Arthur, Co-Founder of CODO Design, about the evolution of the craft beer industry, the current trend of brewery rebrands, their 2020 Platinum Crushie win for Best Typography Logo, and review a decade of CODOs cool design books and guides, as well as, their all-new Beer Branding Newsletter.2021-02-1529 min
Marketing On TapMarketing On Tap with Ben Weston of Hoptown HandlesJackie and Jim talk with Ben Weston, Founder and Head Honcho of Hoptown Handles custom tap handle maker in Portland, OR. Get the inside scoop of the craftsmanship and passion that goes into designing and producing award-winning tap handles.2021-01-2526 min
Good Beer Matters PodcastGBM 67 - Crushing Your Craft Beer Marketing with Jim McCune and Jackie DiBella and the Craft Beer Marketing AwardsCraft beer may be big business, but it also employs art, design, and stories. Every year we celebrate home and commercial brew with awards. But, what about the artists and the storytellers? My next guest is one of these designers and storytellers who set out to honor the people who make our beer look so good.
This episode is sponsored by BreweryDB.com, the most complete database for the beer industry.
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Send in a voice message: https://podcasters.spotify.com/pod/show/jeremy-storton/message
Support this podcast: https://podcasters.spotify.com/pod/show/jeremy-storton/support2021-01-2056 min
Branding Brews Podcast2021 Craft Beer Marketing Awards – BB0552021 Craft Beer Marketing Awards with Jim McCune and Jackie DiBella
Find the CBMAs online: craftbeermarketingawards.com // Instagram: @craftbeermarketingawards
I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought it was about time we learned more about them and spread information about the awards. Deadline for the 2021 entries is coming up on January 29th, so make sure you check out all the categories you can enter!
Talking points:
Bringing together creative and marketing folks in the industry
Raising awareness and learning about successful marketing
Recognizing branding and marketing f...2021-01-1534 min
Marketing On TapMarketing On Tap with Emily Koziel of 10 Barrel Brewing Co.Jackie and Jim talk about the importance of sticking to your brand story in all efforts, how to create amazing and good-for-the-earth merchandise, and learn about the make up of a brewery's marketing team with 3-time Crushie winner 10 Barrel Brewing Co's merchandise manager, Emily Koziel.2021-01-1129 minMarketing On TapMarketing On Tap with Rachel Bradley of DuClaw BrewingIn this episode of the CBMAS podcast, Co-Founders Jim and Jackie discuss the importance of retail sales during the pandemic, awesome label design, and tapping into nostalgia with Rachel Bradley, marketing manager for DuClaw Brewing Company (2020 People’s Choice Crushie winner for Most #FOMO Instagram!)2021-01-0532 min
Marketing On TapMarketing On Tap with Zane Lamprey, Beer TV Host & ComedianIn the first-ever CBMAS podcast, Co-Founders Jim and Jackie talk to 2020 Craft Beer Man of the Year, Zane Lamprey, about his global TV adventures in beer (including drinking some made with snake), cats, and his first encounter with Mark Cuban. Get ready to laugh!2021-01-0532 min
AG Craft Beer CastAG Craft Beer Cast 10-11-20 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella the Co Founders of the Craft Beer Marketing Awards. New beers from @stonebrewing @troegsbeer @coronadobrewing @flyingdogbrewery and @heavyseasbeer Plus NYS Comptroller report that says many more restaurants and bars will be shutting down in the near future. And my tribute to #eddievanhalen Suds and Duds too with the beers in the picture #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub 2020-10-1245 min
AG Craft Beer CastAG Craft Beer Cast 10-11-20 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella the Co Founders of the Craft Beer Marketing Awards. New beers from @stonebrewing @troegsbeer @coronadobrewing @flyingdogbrewery and @heavyseasbeer Plus NYS Comptroller report that says many more restaurants and bars will be shutting down in the near future. And my tribute to #eddievanhalen Suds and Duds too with the beers in the picture #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners 2020-10-1245 min
Tap That AZ - The Arizona Craft Beer PodcastEpisode 156: Craft Beer Marketing AwardsIn this episode I chat with Jim McCune and Jackie DiBella from Craft Beer Marketing Awards. This is the first year for the awards and it sounds really awesome. The liquid in the beer world tends to get all the attention (and rightfully so) but the marketing side is one of my favorite aspects of craft beer. Jim and Jackie explain what the awards are all about as well as the excitement from the beer community for this long-overdue recognition. If you want to enter please click this link. The early bird discounted entry ends November 29th. Enjoy the...2019-11-2525 min
AG Craft Beer CastAG Craft Beer Cast 11-3-19 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella from the craft beer marketing awards they have the 411 on how you can enter your beer to win. News from @firestonewalker @deschutesbrewery @millercoors making changes. @sloopbrewingco closing the farmhouse brewery the Smithsonian beer history project is opening too. Suds and Duds too, including the beers in the picture. #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy #growler #beer🍻 #jerseybeers #fcancer #smallbusinessowners #beerfestivals #beertours #music #savenjbeer #podcastsSee omnystudio.com/listener for privacy information.2019-11-0453 min
AG Craft Beer CastAG Craft Beer Cast 11-3-19 Craft Beer Marketing AwardsMy guests are Jim McCune and Jackie DiBella from the craft beer marketing awards they have the 411 on how you can enter your beer to win. News from @firestonewalker @deschutesbrewery @millercoors making changes. @sloopbrewingco closing the farmhouse brewery the Smithsonian beer history project is opening too. Suds and Duds too, including the beers in the picture. #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy #growler #beer🍻 #jerseybeers #fcancer #smallbusinessowners #beerfestivals #beertours #music #savenjbeer #podcastsSee omnystudio.com/listener for privacy information.2019-11-0453 min