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Jim Swetman
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The Standby Generator Podcast - With Jim Swetman
Episode #14 - Mastering the Commercial Generator Market - Scaling, Insight on Best Practices, Lesson's Learned from Wins and Losses
In this episode of the Standby Generator Podcast, host Jim Swetman dives into a question many standby power professionals are asking: Should I expand into commercial generators? With 20+ years of firsthand experience in the backup power industry, Jim breaks down exactly what you need to know before jumping into the commercial market.Whether you’re a residential generator dealer, an electrical contractor, or a trade business owner curious about diversification, this episode is packed with insights that apply far beyond generators. From capital risks and technical training to subcontractor relationships, site planning, and en...
2025-07-23
26 min
The Standby Generator Podcast - With Jim Swetman
Episode #13 - Industry Growth Insights: What Generac’s 2025 Reports Reveal About the Future of Standby Power
In this episode of the Standby Generator Podcast, Jim Swetman discusses the significant growth and market position of Generac in the standby power industry. He emphasizes the importance for dealers to stay informed about Generac's strategies and market trends. The conversation covers Generac's impressive sales growth, the current penetration rate of standby generators in the U.S., and the demographics of buyers. Jim also highlights the opportunities for new installations and replacement units, making a case for the potential of the standby generator market.Take aways: Over 80% of residential standby generators are manufactured by Generac.Generac's...
2025-07-16
22 min
The Standby Generator Podcast - With Jim Swetman
Episode #12 - Code Compliance, Quality Installs & Referral Goldmines: Smart Growth Strategies for Standby Generator Dealers
In this power-packed episode of the Standby Generator Podcast, Jim Swetman dives deep into the operational realities that every contractor, dealer, and trades business owner should master. Whether you’re running a standby generator business, electrical contracting firm, HVAC company, or plumbing service, this episode covers the core principles of code compliance, inventory control, customer referrals, and quality assurance that drive long-term growth and reputation.You’ll learn:How to confidently navigate NEC code requirements (Articles 445, 700, 701, 702) and NFPA 110 for residential and commercial installs.The smartest way to use compliance reports to t...
2025-07-02
18 min
The Standby Generator Podcast - With Jim Swetman
Episode #11 - What Employees Really Want in the Trades: Lessons from 30 Years of Leading a Standby Power Business
In this episode of The Standby Generator Podcast, host Jim Swetman—30-year veteran of the standby power industry—dives deep into what really drives employee satisfaction, retention, and growth in skilled trades businesses.Whether you run a generator division, electrical contracting business, HVAC team, or any other trade-focused operation, this episode lays out timeless and universal truths about managing people that most owners get wrong.Jim shares the 6 core factors employees actually care about (and it’s not the free snacks or the fancy office). From the need for strong leadership and fair pay to the im...
2025-06-18
12 min
The Standby Generator Podcast - With Jim Swetman
Episode #10 - Hurricane Readiness for Generator Dealers: Storm Prep, Techs, Inventory & Sales Strategy
Is your standby generator business ready for hurricane season—or any natural disaster? In this essential episode of The Standby Generator Podcast, host Jim Swetman delivers a comprehensive, boots-on-the-ground strategy for generator dealers and business owners across the U.S.—from the Gulf Coast to the Northeast—on how to prepare for hurricanes, snowstorms, wind events, and more.We cover:Operational planning and disaster readiness for generator companiesGeo-specific tips for storm season prep (especially in Florida, Texas, Louisiana, North Carolina, New Jersey & New York)How to manage invent...
2025-06-11
14 min
The Standby Generator Podcast - With Jim Swetman
Episode #9 - Jesse Rack, CEO of Rack Electric: On Growth, Culture, and Community
Join host Jim Swetman as he chats with Jesse Rack, CEO of Rack Electric, Rack Energy, and Rack Solar, on T he Standby Generator Podcast. Based in Boca Raton, Florida, Jesse discusses the incredible growth and achievements of their family-owned businesses, from expanding their services across Florida to becoming the largest independent Generac dealer in the state. Discover the unique company culture, the strategies behind their successful mergers and acquisitions, and their commitment to community involvement. Jesse also shares insights into their robust employee engagement practices, aiming for both personal and professional excellence. Get inspired by his journey of...
2025-05-28
32 min
The Standby Generator Podcast - With Jim Swetman
Episode #8 - Turning Business Failures into Success: Lessons from the Trenches
Join Jim Swetman in this weeks episode of The Standby Generator Podcast episode where he shares invaluable lessons learned from his telecom business failure in the mid-90s. Jim discusses the pitfalls of growing too big too fast, the importance of trust and partnerships, and the journey of starting a successful standby generator company. He also delves into effective stress management strategies for business owners and the significance of separating work from personal life. Don't miss this insightful session on turning failures into future successes.
2025-05-21
17 min
The Standby Generator Podcast - With Jim Swetman
Episode #7 - Answering Dealer Questions: Common Mistakes when Scaling, Business Risks, Market Growth, Offering Financing & Warranties
On this episode of The Standby Generator Podcast, host Jim Swetman, addresses key questions from standby power dealers in the U.S. He elaborates on common mistakes when scaling operations, emphasizing the importance of profitability, efficiency, and strategic growth. Jim discusses competition challenges and underscores the need for consistency, proper training, and detailed processes. He highlights the importance of financing options and warranties in influencing customer decisions. For customer retention, he advises prioritizing communication, professionalism, and honesty, while also advocating for maintenance programs and periodic customer outreach. Lastly, he talks about balancing installation costs with value propositions, stressing the...
2025-05-14
26 min
The Standby Generator Podcast - With Jim Swetman
Episode #6 - Mastering Leadership - How to Effectively Lead a Growing Business: Tailoring Your Leadership Strategy to Each of Your Companies Division (Sales, Ops, Admin, Field, Service)
In this episode of the Standby Generator Podcast, host Jim Swetman delves into the essential aspects of leadership tailored specifically for owners of standby power dealerships. Drawing from over 40 years of experience in the power business, Jim shares his insights on leading various departments within a company, including operations, sales, and back office. He emphasizes the importance of patience, effective training, and keen financial oversight. Tune in to learn actionable strategies that can help you enhance your leadership skills, optimize your operations, and drive your generator business towards greater success.
2025-04-29
11 min
The Standby Generator Podcast - With Jim Swetman
Episode #5 - Achieving Operational Excellence in Generator Sales and Installation
On this episode of The Standby Generator Podcast, Jim Swetman guides viewers on achieving operational excellence in generator sales and installation from a customer's perspective. Drawing from his extensive experience in handling over 10,000 sales calls and 6,000 installations, Jim outlines a detailed process for ensuring a perfect sale and installation. Key steps include clear communication with the customer, thorough pre-qualification, providing detailed cost breakdowns, scheduling site surveys promptly, and maintaining a professional demeanor during site visits. Additionally, he emphasizes the necessity of understanding local regulations, presenting a comprehensive scope of work, and planning meticulously to avoid any disruptions. Jim also...
2025-04-22
34 min
The Standby Generator Podcast - With Jim Swetman
Episode #4 - The Future Is Standby Power: Jesse Adams Provides Insights On The Standby Power Industry - Plus Strategies On Growth And Culture
"Our People, Our Power." - Jesse Adams This week, host Jim Swetman from Power Alliance chats with Jesse Adams, President of Adams. Jesse shares the company's journey, which began in 1988, and its expansion into multiple divisions including electrical, generators, smart homes, solar, HVAC, and plumbing. Jesse and Jim dives into the strategic decisions behind focusing on the standby generator market, the importance of maintenance contracts, and marketing strategies. Jesse also discusses Adams's unique lifetime warranty offering and their company culture that prioritizes making a positive impact. Tune in to gain valuable insights on growing and scaling your...
2025-04-08
23 min
The Standby Generator Podcast - With Jim Swetman
Episode #3 - Strategizing for Tariffs: Optimize Your Business Amidst Price Increases
In this episode of the Standby Generator Podcast, host Jim Swetman discusses the looming price increases for Generac and other standby generators due to tariffs. Jim offers practical advice for generator dealers on how to prepare and optimize operations to manage these additional costs. Topics include stocking up on inventory, motivating sales teams, effective marketing strategies, and maintaining profitability. Tune in to get valuable insights and actionable strategies to navigate the changing landscape and grow your generator business.
2025-04-02
09 min
The Standby Generator Podcast - With Jim Swetman
Episode #3 - Strategizing for Tariffs: Optimize Your Business Amidst Price Increases
In this episode of the Standby Generator Podcast, host Jim Swetman discusses the looming price increases for Generac and other standby generators due to tariffs. Jim offers practical advice for generator dealers on how to prepare and optimize operations to manage these additional costs. Topics include stocking up on inventory, motivating sales teams, effective marketing strategies, and maintaining profitability. Tune in to get valuable insights and actionable strategies to navigate the changing landscape and grow your generator business.
2025-04-02
09 min
The Standby Generator Podcast - With Jim Swetman
Episode #2 - Powering Business Growth: Strategies from a Standby Generator Expert
Welcome to the Standby Generator Podcast presented by Power Alliance! In this episode, host Jim Swetman delves into the intricacies of growing a standby power business. Drawing from his 20 years of experience in upstate New York, Jim answers pressing questions from standby power dealers across the U.S. Topics include the inspiration behind starting his generator business, determining when to scale, managing business growth, ensuring profitability, and overcoming common entrepreneurial mistakes. Learn strategies for handling employee issues, tracking progress, and maintaining customer satisfaction. Tune in for actionable insights to power up your generator business!00:00 Introduction to the S...
2025-03-24
20 min
The Standby Generator Podcast - With Jim Swetman
Episode #1 - Navigating Price Increases & Boosting Leads in the Standby Generator Industry
In this episode of The Standby Generator Podcast, host Jim Swetman dives into some of the biggest challenges facing generator dealers today—rising costs, increased competition, and lead generation struggles. With recent price hikes from major manufacturers, how should dealers adjust their pricing strategy without losing sales? And with lead flow slowing down, what are the most effective ways to attract and convert new customers?Tune in as Jim shares proven insights from industry leaders, covering: How to strategically pass on price increases without scaring off customers Why confidence in pr...
2025-03-20
19 min
The Standby Generator Podcast - With Jim Swetman
Introducing The Standby Generator Podcast - With Jim Swetman
Join host Jim Swetman as we dive into the world of the standby power business. Each episode delivers expert insights, industry trends, and actionable strategies to help you scale, optimize, and increase profitability in your generator business. Whether you’re looking to streamline operations, boost sales, or stay ahead of market shifts, this podcast is your go-to resource for success. Tune in and let’s power up your business!
2025-03-20
00 min
To The Top Talk
9/2/19- Southern Miss vs Alcorn State Recap; Matt Wyatt
On this week's episode of To The Top Talk, we recap the Golden Eagles' 38-10 victory over the Alcorn State Braves. In addition, we bring you some of the sounds from campus during opening weekend with guests Jeremy Cooper, Steve Farmer, Wesley Dickens, Luke Johnson, Jim Thompson, Tanner Swetman, John Adam Hackney and Philip Scott. Also we visit with Radio Analyst for Mississippi State Football, Matt Wyatt. #SMTTT
2019-09-03
1h 10