Shows
The Empire Builders Podcast#213: Folgers – The Best Part of Waking UpFrom a horrible caffeine delivery system, Jim Folger takes a huge interest in making coffee better and we thank him for it.
Dave Young:
Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So...2025-07-0917 min
Tomorrow’s World Today® PodcastThe Daily Grind: Folgers' Formula for Flavor & FamiliarityHow do you make a great cup of coffee every single time? Jim Trout, Vice President, Research & Development--Coffee at the J. M. Smucker Co., reveals how Folgers Coffee uses data, design, and taste tests to perfect its signature flavor. ☕🔬Featured on:Tomorrow's World Today - S9E4 – Perfect PourLearn more about this topic:Modern Coffee Innovations Brewing a Better Tomorrow5 Quick & Creative Iced Coffee RecipesCollaborate with us!Support the showFor more information about the innovations that are shaping tomorrow...2025-06-2422 min
The Law of RelevancyThe Law of Relevancy with Jim PietruszynskiIn our latest episode, host Cordes Owen dives deep into the art and science of branding with Jim Pietruszynski, the CEO and founder of Soulsight—a cutting-edge agency behind iconic campaigns for brands like Folgers, Blue Moon, and Keebler. Jim pulls back the curtain on Soulsight’s innovative SOLE methodology, sharing how they go beyond design to create brand experiences that truly resonate. From understanding cultural shifts to leveraging empathy and consumer research, this conversation is packed with insights on what it takes to build lasting connections in today’s fast-changing world. We also explore big topics like how AI is shapi...2024-11-2740 min
Manufacturing TalksJohn Bowman tells all the amazing stories from his career in advertising!Send us a textWe don't often delve into the world of advertising here, but how can you succeed as a manufacturer without it? Fortunately for Episode 121 we connected with one of the best ever, Adman Emeritus John Bowman from Admeritus.John's now mostly retired, but he regaled us with absolutely fascinating stories from his career working with great consumer products companies like Folger's, P&G, and General Mills.Here are some highlights:5:30 - John's dad, a mechanical engineer, Boy Scout Troop Leader, and a SeaBee who was there for D-Day, and...2024-09-2442 min
After These Messages Podcast#425 Year PressureNotorious grade-grubber Vieves is put to the literal test by Andrew’s look back at some of ATM’s most dissected ads of 2023. Plus, a fruit basket company is coming for Folgers’ most infamous crown, and one Aussie cements his iconic status.
Here are links to the ads we talked about on this week’s show:
Scott-E-vest
https://www.ispot.tv/ad/IPF0/scottevest-its-not-rocket-science-its-pocket-science
Progressive Dr. Rick: Garbage Bins / Hedges Commercial
https://www.ispot.tv/ad/2aSw/progressive-dr-rick-trash-cans
Sky Rover Voice Command Helicopter
https://www.ispot.tv/ad/A7cA/sky-rover-voice-command-helicopter-cartoon-network-low-down
Hotels.com - Sleep
https://www.ispot.tv/ad/12bk/hotel...2023-12-271h 10
No Story Is SacredEpisode 120: Van Helsing
In this episode we discuss the 2004 film Van Helsing. You can watch it on Peacock or rent it from Amazon or YouTube.
Content warnings for strong language, oviposition, and references to incest and pandemics (though not at the same time).
We reference or spoil: Mary Shelley‘s Frankenstein, Robert Louis Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde, Dracula Daily, Vampire: The Masquerade, Mage the Ascension, What We Do In the Shadows (TV), What We Do In the Shadows (film), Jupiter Ascending, Young Frankenstein, Q (James Bond), Q (Star Trek), Thor: Love and Thun...2022-10-191h 32
Mostly Middle Tennessee Business Podcast99 - Finding and Developing Your Voice :: Joe LoeschJoe Loesch is the voice for several cartoon characters for Disney and PBS Kids. He is the producer for Baby Looney Tunes sound books. He has produced hundreds audiobooks for various publishers such as, Harper Collins, Zondervan Publishing, Thomas Nelson, Mission Audio, Oasis Audio, Toy Box Productions and Readio Theatre. He has narrated dozens of audiobooks, Audible.com. Joe has voiced dozens of commercials for national advertisers, Philips/Magnavox, Bridgestone/Firestone, Coca-Cola, Folgers, Sun Sweet Prunes, Ford, Chevy and Toyota. He has appeared in a number of movies and dozens of national TV commercials. He is the producer, storyteller...2022-09-021h 11
The CMO PodcastZena Arnold (Kimberly-Clark) | Startup Speeds at a CPGZena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay. In this conversation, Zena tells Jim about how her time working at a technology company helped her move faster at Kimberly-Clark. She also discusses how her team is measuring its brand's impact across the world and shares successful strategies for connecting to consumers wi...2021-10-0654 min
Unpacking the Power of Power PackEpisode 80: Power Pack #62
This is the end....the end of Power Pack! The end of the original series! The final issue! Nothing else .......well...actually......we have a a lot more content....BUT THIS IS THE END!!!!
There are tears!!!! There are feeling!!!!! There are rain clouds!!!! RAIN!!!! CLOUDS!!!!! I mean....can you acknowledge the absolute finality of this issue? I mean...it is, except for more content that is coming soon.
I guess we should talk about the contend of the book, but...2021-04-251h 30
Puttin' Up NumbersNumber 25Jim Abbott joins the podcast to talk about the #25 and his connection to Angels great Don Baylor. We break down the Contenders with a discussion of polarizing #25s, Barry Bonds, Mark McGwire, Fred Biletnikoff and are still amazed that Jim Thome hit 612 HRs. Talk about Richard Sherman and Ben Simmons in Heat Check. Award the inaugural Derrick Rose Award to none other than Derrick Rose, plus the Hall of Shame and the Hall of Fame. If you’re looking for a lively discussion of players and teams we hate, this is the episode for yo...2020-07-1248 min
Square Roots - THE Classic RPG PodcastRogue Galaxy - Soy Boy Dolphin BoyOh wow. This show goes off the rails from the start when Vanessa decides to let us in on some Folger's Coffee brother and sister love, and then just veers off into strange places. Topics include: how weiners work, side character development, Nermals and Garfields, more debating about ghosts, 11th Hour Bad Guy Appearances, and so much more! The offending Folgers commercial: https://www.youtube.com/watch?v=zZnqBL6iYjA This Week: We play chapter eleven and the Alistia side quest in Rogue Galaxy! Next Week: We finish Rogue Galaxy! 00:01:55 - Level U...2018-11-261h 30
The Building Your Xtra-Ordinary Business Radio Network!The Building Your Extraordinary Business Radio Program!The Building Your Extraordinary Business Radio Program!
THE BRAND GUYS!
My guest on Wednesday is Claire Farber and Bill Vernick co-authors of The Brand Guys. Here’s more about my guests:
Claire Farber has been a Branding Consultant for nearly 20 years. Her passion is for figuring out what makes consumers tick, and leveraging that deep understanding of unmet consumer needs in order to build better brands that create more meaningful relationships with their users. Some of the brands she has worked with include Dove, Suave, Stayfree, Speed Stick, Listerine, Q-Tips, Ponds, Vaseline Intensive Care, Colgate, Close Up and more.
Bill Vern...2013-07-251h 01