Shows
Love At First Try08: Copying Superhuman the right way, saying no to feature requests & forcing users through onboarding (w/ Mitchell Tan)Your most requested feature? Might be the worst thing you could build.That's one of the lessons from my conversation with Mitchell Tan, co-founder of Kondo.Kondo is the Superhuman for LinkedIn DMs — a tool that turns the messy LinkedIn inbox into something you actually want to use. Keyboard shortcuts, labels, split inboxes, reminders. Built by a 3-person team. No public roadmap. And they say no to almost everything users ask for.I've been using Kondo for months and it's genuinely changed how I handle LinkedIn. If you use LinkedIn professionally, you have to...
2026-01-221h 04
Love At First Try07: No backlog, no hype — how Moneybird built the #1 bookkeeping software in the Netherlands w/ Edwin VliegI pay for software I barely use. Just because I love how it's designed.My accountant has me on Exact Online for bookkeeping. It works. But the UX is so ugly I refuse to create invoices there.So I pay for Moneybird every month — just to use one feature: invoicing.I could skip it entirely. Save the money. But I don't want to. The brand, the experience, the attention to detail — it makes me want to open the app.That's the power of great design in B2B.And that...
2026-01-081h 10
Love At First Try06: Your perspective is your product. Standing out in a crowded B2B market with Alex JamesCopywriters obsess over words. Alex James? He obsesses over belief shifts—and that’s why his clients win.In this episode I sat down with Alex James, a messaging strategist who helps B2B service companies stand out in crowded, look-alike markets.His moto is "Your perspective is your product”🧠 What you’ll learn in this episode0:00 – Why most agencies and service firms all sound the same02:11 – How competition creates the need for sharper positioning03:57 – Why inspirational agency slogans fail (and what to say instead)06:42 – Alex’s definition o...
2025-12-081h 23
Love At First Try05: Taste, branding and designing non-average products in a noisy AI world (w/ Meylin)Your SaaS design might be functional, loved by customers… and still too shy to stand out. That was Wise before their rebrand.In this episode I’m talking with product designer Meylin Bayryamali, who’s worked on global products at Wise and now Cash App.We dig into how she thinks about taste, why she started DJing to escape the Figma bubble, and how that led into one of the most interesting fintech rebrands of the last decade. We also talk about design process, research that actually ships, and how her team uses AI in a way...
2025-11-2143 min
Love At First Try04: Stop guessing, start listening — building customer-led growth in SaaS (w/ Georgiana Laudi)Has your SaaS growth stalled? It’s not your funnel. It’s who you’re listening to (and who you’re not).In this week’s episode, I sat down with Georgiana Laudi, co-founder of Forget The Funnel and author of Customer-Led Growth.She’s one of the few people in SaaS who’s been shaping how founders think about marketing long before “PLG” became a buzzword. Her frameworks have guided hundreds of SaaS teams to connect the dots between customer insight, positioning, and growth — without the fluff.🧠 What you’ll learn:00:00: Why SaaS founder...
2025-11-131h 01
Love At First Try03: Iterating fast, shipping smart & what Buffer learned from building in public (w/ Amanda Marochko)What can SaaS founders learn from how Buffer builds, tests, and ships product ideas?In this episode with Amanda Marochko, Staff Product Manager at Buffer (and ex-Shopify), we dive deep into how small, thoughtful teams can build great products faster—without burning out or losing quality.Here’s what you’ll learn:- How Buffer shifted from enterprise-style pricing to a simpler, usage-based model—and why it made them more profitable.- What “iteration is key” really means in practice (and why you should stop over-polishing V1s).- How to build in public, g...
2025-10-201h 07
Love At First Try02: Including users in design reviews & how delight works in a cleaning biz (w/ Stephanie Pipkin)Ever wondered what “great design” looks like in a cleaning business? This conversation with Stephanie Pipkin, founder of Serene Clean, shows how design thinking can transform any industry — even one as hands-on as cleaning. We dive into how she built a $1.4 million cleaning business that runs remotely, and how she uses taste, empathy, and intentional design to create delight for both customers and employees. Here’s what you’ll learn:How working with customers during design sprints can 10× your product decisions.What “taste” really means in business — and why it’s about intentionality, not aesthetics.How...
2025-10-101h 10
Love At First Try01: How to use voice of customer & AI role playing write copy that converts (with Chris Silvestri)In this episode Jim Zarkadas and Chris Silvestri delve into the intersection of copywriting and design, exploring how taste, authenticity, and user experience shape effective communication. They discuss the importance of understanding the voice of the customer and how to leverage it in copywriting, as well as the role of AI in enhancing the creative process. The conversation emphasizes the need for a unique perspective in copy and the practical steps to gather and utilize customer insights for better messaging. In this conversation, Chris Silvestri and Jim Zarkadas delve into the importance of customer feedback in product positioning, the...
2025-09-161h 15