Shows
The Science MarketerHow to build a scientific community that actually mattersIn this episode of the Science Marketer podcast, Susanna Harris discusses the importance of building communities within the scientific field, sharing her journey with PhD Balance and how it evolved into a supportive network for scientists. She emphasizes the need for authentic engagement, understanding the motivations of scientists, and the role of metrics in maintaining community engagement. Susanna also provides insights on choosing the right platforms for community building and offers advice for marketers looking to connect with scientists effectively.Chapters:00:00 How Susanna Harris became interested in communities03:18 How PhD Balance turned into a...
2025-11-2034 min
The Science MarketerWhat makes a killer life sciences website (and what most companies get wrong)In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the target audience, avoiding common mistakes, and balancing scientific detail with appealing design. The discussion also covers case studies of successful projects, technical aspects of website development, and future trends in the industry, including the impact of AI.Chapters:00:00 Maurice van Rotterdam’s background and the story behind Sciential03:07 What makes life sciences websites unique05:26 The biggest mistakes companies make with their websites08:26 How Sciential starts a...
2025-10-2136 min
The Science MarketerBiotech rebranding done right: Lessons from a CEO who did itIn this episode of the Science Marketer Podcast, Heikki Lanckriet, CEO of 4basbio, discusses the challenges and strategies involved in rebranding a biotech company. He shares insights on the importance of aligning the brand with client needs, the design process, and the significance of a consistent brand identity. He also highlights the role of content marketing in engaging clients and the importance of planning and execution in the rebranding process. The conversation concludes with reflections on early signs of success and future plans for the brand.Chapters:00:00 Introduction to the episode00:42 What is 4basebio?
2025-09-2321 min
The Science MarketerFrom lab to Capitol Hill: How politics can make you a better science communicatorIn this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaigns, particularly during the pandemic, and emphasizes the importance of scientists engaging in politics to influence policy and public perception. The conversation explores the challenges of communicating science effectively in a politically charged environment and the need for scientists to develop marketing skills to better advocate for their work.Chapters:00:00 Sheeva Azma’s career path: From neuroscience to politics and science marketing02:52 How science co...
2025-09-0921 min
Life Science Marketing RadioFrom Bicycles to Biotech: Joachim Eeckhout on Creative Content and Building TrustWhen Joachim Eeckhout says he started small, he’s not kidding. He and a friend began curating biotech news from a Paris dorm room, eventually launching LaBiotech.eu, a media brand that became a trusted voice in European biotech. What caught my attention is how they learned the landscape: by biking across France with a camera, interviewing CEOs, and turning it into a documentary. That’s how they built credibility and a network from scratch. As a fan of cycling, science and documentary filmmaking, that sounds like a dream job to me. Or me 40 years ago…That kind o...
2025-07-1630 mincc: Life Science PodcastFrom Bicycles to Biotech: Joachim Eeckhout on Creative Content and Building TrustWhen Joachim Eeckhout says he started small, he’s not kidding. He and a friend began curating biotech news from a Paris dorm room, eventually launching LaBiotech.eu, a media brand that became a trusted voice in European biotech. What caught my attention is how they learned the landscape: by biking across France with a camera, interviewing CEOs, and turning it into a documentary. That’s how they built credibility and a network from scratch. As a fan of cycling, science and documentary filmmaking, that sounds like a dream job to me. Or me 40 years ago…That kind o...
2025-07-1630 min
The Science MarketerHow to build a better B2B newsletter for scientific companiesIn this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newsletters to provide value beyond company announcements, the significance of audience engagement, and effective strategies for measuring success and ROI. Anis also highlights the evolving role of newsletters as a marketing tool in life sciences, advocating for a more personalized and content-rich approach.Chapters00:00 Who's Anis Fahandej-Sadi02:59 Launching a newsletter on LinkedIn08:47 Pivoting the content of...
2025-07-0130 min
The Science MarketerMarketing in biotech: Where to begin and what to prioritizeIn this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processes, and how to create a strategic marketing plan that aligns with business needs. Teja also emphasizes the significance of measuring marketing success and focusing on effective channels for startups, while sharing valuable lessons from her early marketing experiences.Chapters:00:00 Introduction 02:34 Teja's background in scientific marketing08:13 Where to start as a new science marketer10:23 Establishing marketing processes e...
2025-05-0625 min
The Science MarketerHow to communicate your way out of the biotech “Valley of Death”In this episode, Thomas Averre, Managing Director of Tarleton Communications, discusses the critical communication strategies biotech startups must adopt to successfully navigate the fundraising landscape, particularly in overcoming the 'valley of death' between early-stage funding and Series A. He emphasizes the importance of early engagement with investors, crafting compelling narratives, and maintaining a balance between ambitious goals and realistic expectations. The conversation also covers common mistakes startups make in their presentations, the significance of a well-structured communication plan during due diligence, and the role of media in attracting investor interest.📌 Here's what we cover in this episode:
2025-04-0132 min
The Science MarketerHow a PhD student turned a side hustle into a thriving medical writing agencyIn this conversation, Dan Sheridan shares his journey from a PhD student to a successful freelance medical writer and agency owner. He discusses the importance of expertise over marketing, strategies for pricing, and the organic growth of his agency. Dan emphasizes the significance of building long-term client relationships and managing expectations effectively. He also explores the role of AI in medical writing, highlighting the value of human expertise in a field that requires deep scientific understanding. 📌 Here's what we cover in this episode:00:00 Starting out as a freelancer during a PhD09:42 Transitioning from freelancer to a...
2025-03-1836 min
The Science MarketerNavigating science communication from early-stage to IPOWhat does it take to scale biotech communications from a small startup to a successful IPO? In this episode, I sit down with Ariel Kramer, Founder of Klover Communications and former Chief Communications Officer at BICO, to break it all down. Ariel shares what she learned while helping BICO grow from just a few employees to a publicly traded company—covering the biggest communication challenges, PR mistakes to avoid, and why storytelling is key in biotech marketing. We also dive into what it means to become a trusted industry resource, the differences between in-house and agency life, and how to...
2025-03-0437 min
The Science MarketerB2B podcasting done right: A playbook for science marketersPodcasting has exploded in popularity across B2C industries, but in B2B marketing, its potential remains underutilized and misunderstood. Too often, companies launch a podcast, produce a handful of episodes, and then abandon it when the download numbers don’t skyrocket overnight.So, how can B2B companies, especially in niche industries like life sciences, make podcasting a powerful tool for thought leadership, relationship-building, and even lead generation?To answer that, I’m joined by Jason Bradwell, founder of B2B Better and a specialist in helping companies turn podcasts into a real business asse...
2025-02-1837 min
The Science MarketerFrom zero to top life sciences agency: How Sheldon Zhai scaled Supreme OptimizationIn this conversation, Sheldon Zhai, founder of Supreme Optimization, shares how he landed his first clients, scaled his business, and navigated the challenges of building a high-growth agency. We also dive into his recent acquisitions, his vision for AI in life sciences marketing, and his approach to hiring top-tier talent—including why he insists on hiring PhD-level scientists as marketers. If you're thinking of starting your own life sciences marketing agency, Sheldon has some blunt, no-nonsense advice on what it really takes to succeed.In this episode:00:00 How Supreme Optimization started03:21 Finding your first client as...
2025-02-0434 min
The Science MarketerBiotech branding 101: How to craft a memorable brand nameIn this episode, I speak with Allison Satterfield, founder and creative director of Particle 31, about the intricacies of branding and logo design in the biotech industry. We discuss the challenges of creating a memorable brand name, the importance of storytelling in branding, and the specific processes involved in developing a branding strategy for biotech companies. Allison shares insights on common mistakes made by startups, the significance of owning intellectual property for logos, and how branding evolves as companies grow. The conversation also highlights effective logo design principles and the impact of brand archetypes in biotech branding.In...
2025-01-2133 min
The Science MarketerBiotech CEOs’ best-kept secret: Their LinkedIn ghostwritersBenjamin McLeod discusses the nuances of ghostwriting in the biotech sector, particularly on LinkedIn. He shares insights on building personal brands, the importance of providing value through content, and how using social media can increase the efficiency of attending conferences.In this episode, you'll learn:00:00 Introduction to Benjamin McLeod and his background05:54 The journey to founding Convey Bio06:54 Understanding the ghostwriting process13:46 The power of LinkedIn for biotech executives18:39 Maximizing ROI from biotech conferences22:21 Building a personal brand on LinkedIn26:16 Future plans for ConveyBio27:17 Advice for starting on LinkedIn
2024-12-1031 min
The Science MarketerHow to capture the “thought leadership” out of any science organizationSeasoned science communicator Kat Arney discusses the concept of thought leadership in science, how any organization can get started, the importance of content consistency, how to make scientific content engaging, and the role of AI in thought leadership. In this episode, you'll learn:01:16 Understanding thought leadership in science communication05:22 The process for getting started with thought leadership09:50 How to overcome the challenges of thought leadership14:31 Defining your niche and audience20:52 Measuring success in thought leadership26:21 How Kat helped ERS Genomics become a thought leader in the CRISPR space30:16 The...
2024-11-2638 min
The Science MarketerHow the “OpenAI of stem cell therapy” attracts partners without marketingMicha Breakstone, CEO of Somite.ai, discusses how a single article in Forbes helped Somite to raise $5 million without having to chase investors, why branding Somite as a TechBio, rather than a Biotech, has helped to reduce the perceived risk for investors, and why early-stage science companies should focus their marketing efforts on specific objectives, like securing funding, attracting talent, or establishing partnerships.In this episode, you'll learn:02:13 The vision behind Somite.ai04:18 Timing and strategy for launching Somite.ai06:45 TechBio vs. Biotech: Understanding the difference08:59 Partnership models in AI and Biotech
2024-11-0726 min
The Science MarketerTrailer - The Science Marketer podcastWelcome to The Science Marketer podcast! In this new show, I’ll be having conversations with the marketers, communicators, and entrepreneurs who are shaping the future of science-driven companies.If you're new here, my name is Joachim. I’m the founder of The Science Marketer newsletter and host of this new podcast. Over the last ten years, I built one of the leading media company in the biotech industry, and now I’m sharing everything I’ve learned to help you market and communicate your science more effectively.So whether you’re curious about how communicat...
2024-11-0401 min
Investing in Regenerative Agriculture and Food282 Joachim Ewechu and Hannes Van den Eeckhout - Why Uganda is the best place for a locally owned regenerative agriculture revolutionA conversation with Joachim Ewechu and Hannes Van den Eeckhout, co-founders of Rootical, a start-up studio that enables purpose-driven entrepreneurs in Uganda to build and own their regenerative agri-food companies. We talk about why Uganda is the place to launch and build agroecology, regenerative agriculture, and food companies, why Uganda enjoys political support for agroecology, the importance of different steward ownership models, the importance of different investment models, and more.Join a journey where we discuss why the biggest impact in regenerative agriculture can be made on the African continent, unpack the key differences between a startup...
2024-02-061h 13
Het is maar politiekHoe Wouter Beke ook Joachim Coens meesleurt in alle ellende: ‘Dit is zeer pijnlijk’Journaliste Joanie de Rijke is terug uit Oekraïne en vertelt uit eerste hand hoe de situatie daar echt is. In eigen land lanceerde minister van Welzijn Wouter Beke (CD&V) een idee om de druk op de kinderopvang te verlichten, maar dat werd meteen getorpedeerd door zijn eigen voorzitter. Presentatie: Ann Van den BroekGasten: Bart Eeckhout, Joanie de Rijke, Sara VandekerckhoveProductie: Dries VermeulenEindredactie: Sam Feys Wilt u reageren? Mail dan naar podcasts@demorgen.be.See omnystudio.com/listener for privacy information.
2022-04-0142 min
Adam Alonzi PodcastBiotech Trends with Joachim Eeckhout of Labiotech.eu
Joachim is the co-founder & COO of Labiotech.eu, the leading digital media covering the European Biotech industry. It is used by over 15,000 people monthly to keep a watch on the business and innovations of biotechnologies. Join them for free and enjoy reading our stories!
Take a look at his website and feel free to contact him. It will be a pleasure to talk with you about biotechnologies and entrepreneurship!
http://labiotech.eu/mrna-therapies-curevac-outperformed-the-money-magnet-moderna/
Servier
http://labiotech.eu/how-servier-saved-cellectis-the-french-car-t-miracle/
BioPrinting
http://labiotech.eu/loreal-get-into-bio-printing-skin-for-cosmetic-tests/
2015-10-0124 min