Shows
mmajournalcanadaN°28 - Interviewed With Keith PetersonKeith Peterson is a referee for the UFC, Bellator, PFL, CFFC and countless other promotions. He has worked over 500 UFC matches alone from Jon Jones vs Chael Sonnen to Weili Zhang vs Joanna Jędrzejczyk. His 'No Nonsense' way of conducting business dubbed him the name by Jon Anik and is one of the sports finest. Theo Vonn himself was quoted "IF Keith Peterson (God Forbid) Ever Dies, I'll Be Front Row At His Funeral, I Love That Guy Dude."
Thanks for your time Keith, it was an honor.
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This was K...2025-02-1740 min
Tried It: Your Proven Pathway to a Better Copywriting BusinessPivoting Your Copywriting Business to 6-Figure Success ('Six-Figure Copywriter' Follow-Up)One number gets bandied around copywriting circles more than another other: six. Specifically, six figures. A six-figure income. A freelance copywriter with a six-figure income. But in the age of AI and with post-COVID market volatility, is that still even possible? Or realistic? Joanna Wiebe thinks so, and she wrote a book about it. In this episode of the Tried It Podcast, hosts Sarah and Nicole discuss what they learnt when they implemented the advice that Joanna and her copywriting buddies shared in The Six-Figure Freelance Copywriter. Listen out for long-term business growth strategies, handling the emotions o...2024-11-1944 minTried It: Your Proven Pathway to a Better Copywriting BusinessCan You Make 6 Figures As A Copywriter? ('Six-Figure Copywriter' Discussion)If you’ve been writing copy for more than a hot minute, you’ll know the pressure of setting and meeting your income goals. Particularly if you’re trying to reach a big income goal like a six-figure one. On this episode of the Tried It podcast, copywriters Sarah and Nicole break down the pathways to running a six-figure copywriting business. Sarah and Nicole discuss Joanna Wiebe’s 2023 book ‘The Six-Figure Freelance Copywriter’, which profiles 21 copywriters who hit the six-figure benchmark to ask them how they did it. They point out the common threads in their advice and also the...2024-11-121h 02
PracticeCarePrerna Malik on Using Email Effectively to Grow Your PracticeEmail in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she’ll share some tips with us. Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as...2024-11-0534 min
The Obsessed Writer003 Joanna Wiebe Takes The Obsessed Writer QuestionnaireJoin Joanna Wiebe as she takes on The Obsessed Writer Questionnaire, inspired by James Lipton's iconic questions from Inside the Actor's Studio. Dive into Joanna's creative mind as she answers thought-provoking questions that reveal her writing passions, quirks and inspirations. This candid episode offers a unique glimpse into the life of a truly obsessed writer. Don’t miss it!2024-08-1306 minThe Obsessed Writer002 Enter Your Separation Season with Joanna Wiebe of CopyhackersIn this no-holds-barred conversation, Joanna Wiebe spills the tea on her viral Instagram post that set the copywriting world ablaze. She's not just talking about making bank – she's on a mission to turn 5000 copywriters into millionaires.Joanna and host Jessica Noel dive deep into the murky waters of "separation season," a time for creatives to shed their old skins and emerge as the badasses they were meant to be. They tackle everything from handling online criticism to the soul-crushing reality of retirement savings (spoiler alert: it's dire).Get ready for a masterclass in lead generation, the ar...2024-08-0441 min
Talking Too Loud with Chris SavageShow Me The Money Words with Copywriting Expert Joanna WiebeIn marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns. Links to learn more about Joanna:Joanna’s LinkedIn...2024-06-1153 min
Talking Too Loud with Chris SavageShow Me The Money Words with Copywriting Expert Joanna WiebeIn marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns. Links to learn more about Joanna:Joanna’s LinkedIn...2024-06-1154 min
VWO PodcastIn Conversation With Joanna Wiebe - Women In CRO by VWO Podcast (Episode #9)Ready for another fun ride on the VWO Podcast?
Joining us for Episode No. 9 of the Women In CRO series is the 'OG' conversion copywriter Joanna Wiebe.
This special podcast series is dedicated to the incredible women who've shaped the CRO space and paved the way for even more women to join the industry.
Joanna Wiebe is the founder of Copyhackers.com, the go-to platform for tutorials, courses, and other marketing resources aimed at helping freelancers, copywriters, startups, and marketers achieve their conversion goals.
With 15+ years of experience, Joanna is a...2024-04-021h 18
The Copywriter Club PodcastTCC Podcast #383: The Non-Negotiables with Joanna WiebeSuccess in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joanna Wiebe who says these (and several other daily activities) are her non-negotiables. They happen every day—no matter what. If creating your own daily non-negotiable is all you get out of this episode, it will be well worth your time, but ther...2024-02-201h 14
Email SwipesBudget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers)How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can gi...2024-01-3121 min
Hustle Over EverythingEp. 187 | Genius Marketing Lessons For 39 Minutes Straight🟡Make sure to check out our sponsors here:
🔲Nyarai Cellars: https://nyaraicellars.ca/
🔲Marketerhire: https://try.marketerhire.com/b3pcuhqg...
Listen, if you're an entrepreneur thinking about ways to market your business this episode is for you.
What if I told you we interviewed 100+ entrepreneurs and distilled some of the best digital marketing lessons from entrepreneurs with million-dollar brands.
That's exactly what we did. Today we've got entrepreneurs who have done it across multiple niches to highlight the marketing and PR lessons they used to grow their business.
In this episode we've got:
- Spencer Badu: How he got celebs to...2024-01-1138 min
The Smart Downloader - Latest Products Reviews & TipsCopyHackers – 10X Freelance Copywriter – Free Download Course Joanna WiebeCopyHackers – 10X Freelance Copywriter – Free Download Course By Joanna Wiebe Get this course here => https://www.greatxcourses.com/courses/10x-freelance-copywriter-copyhackers-free-download-course-joanna-wiebe Your plan includes a Slack-based mastermind-style community with …
The post CopyHackers – 10X Freelance Copywriter – Free Download Course Joanna Wiebe appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2023-12-2804 min
Digital Marketing MasterclassSubtle Art of Deliberate Confusion, Advanced Thought Leadership Tactics, AI Chat PrimingAndy Crestodina, Chris Carr & Guest Host: Joanna Wiebe
Chapters:
0:00 Introduction to Joanna Wiebe
3:03 Money Words | The Subtle Art of Deliberate Confusion
32:34 Creating Tension | How Thought Leaders use strong opinions to plant their flag
50:03 Chat Priming | How to import background context to help AI Sound like you and your brand
1:02:43 Speed Round | The Risks of AI Developing Human-Like Relationships
1:09:44 Outro2023-11-271h 11
The Soap Box PodcastEpisode 13 - stop the angriest voices in the room from taking up all the oxygen, with Jo WiebeToday, I'm talking to the original conversion copywriter. Joanna Wiebe. Jo is the founder of Copyhackers, providing cutting-edge copywriting training in easy-to-digest formats. And Jo joins me to talk about how to, and how not to, mesh politics with business. I chat with Jo about: - How she grew up in a politically vocal household - How you should only start talking after reading and listening. - How, if you don't say something about a cause that matters to you, then you let the angriest voices in the room t...2023-09-2834 min
SAM MagazineE74 - Sam Wiebe, Author of Hell and GoneAward-winning Vancouver crime writer of the Wakeland novels, Sam Wiebe, and I discuss his latest novel, Hell and Gone, which is the third novel in his Dave Wakeland series. Sam's prose is gritty and authentic. He gives the reader a great sense of living on the streets of Vancouver. We talk about beats, and Sam's not meaning music, conflict, as well as the writing courses he offers, the flagship course being Mystery Writing Mastery. I came away from this interview thinking dig down when it comes to your protagonist's conflict, keep adding layers. Sam’s work has won...2023-08-2140 min
SAM MagazineE74 - Sam Wiebe, Author of Hell and GoneAward-winning Vancouver crime writer of the Wakeland novels, Sam Wiebe, and I discuss his latest novel, Hell and Gone, which is the third novel in his Dave Wakeland series. Sam's prose is gritty and authentic. He gives the reader a great sense of living on the streets of Vancouver. We talk about beats, and Sam's not meaning music, conflict, as well as the writing courses he offers, the flagship course being Mystery Writing Mastery. I came away from this interview thinking dig down when it comes to your protagonist's conflict, keep adding layers. Sam’s work has...2023-08-2140 min
Masters of SaaSThe Anatomy of a Perfect SaaS Landing Page - Joanna Wiebe @ CopyhackersFor this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers.Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that helps people organize their research and writing.It's no wonder why Joanna is such a big name in the industry. She's spoken at some of the most prestigious conferences around, including Mozcon...2023-05-161h 09
The Lead Generation from LeadpagesConversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, t...2023-04-131h 02
On the Record by LeadpagesConversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, t...2023-04-131h 02
Hustle Over EverythingEp 147: How You Can Write Copy That Converts Like Hell Ft. Joana WiebeJoanna is the Founder and CEO of @copyhackers a company focused on teaching founders and marketers how to write copy that converts. In this episode, we start off by tearing down the copy of a few popular websites to learn what works. Highly suggest tapping in on YouTube or Spotify so you can see the websites being critiqued.
We cover:
- Frameworks for good copy
- How she does $1 million in a weekend
- Not growing a business past 8 figures
- What persuades people into converting
And so much more. This...2022-12-1559 min
The Marketing MillennialsWrite Copy That Converts w/Joanna Wiebe (Founder of Copyhackers)Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/
2022-04-2751 min
The Content 10x PodcastHow to Repurpose a Podcast Episode into a Blog PostEvery week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts.So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years.If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text.Find out about:Different types of podcast episodes that make great blog postsThe dos and don’ts of repurposing a podc...2022-03-0313 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] 3 Steps to Write Copy That ConvertsI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggle...2022-02-2259 minThe Content 10x PodcastBest of 2021: Top Content Repurposing Tips & Guest Interview MomentsIt’s that time of the year again!I’m reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and advice and awesome guest interviews, featuring Copyhackers’ Joanna Wiebe, SparkToro’s Rand Fishkin and the one and only Jay Baer.Whether you’ve missed the episodes the first time around or want a refresher of the best bits, this bumper episode is packed with treats!Find out:The two key elements of compelling copyIn-dep...2021-12-2326 min
Business of Software PodcastEp 94 Old School Copywriting For New School Businesses (with Joanna Wiebe)Joanna looks at some old school copywriters' tips to help your SaaS stand out, including the Seven Sweeps to give your copy before you ship it.
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message2021-12-1446 minThe Content 10x PodcastHow to Write Better Content with Joanna WiebeWriting is a vital component to content. It’s your podcast show notes, your YouTube video descriptions, your social media posts…and that’s before we even get into long-form written content like blog posts and lead magnets.So picking up a few tips and tricks about how to write better content can go a really, really long way.In this podcast episode, I speak to one of the best writing coaches in the business, Joanna Wiebe. Joanna is the Founder of online marketing writing education website, Copyhackers, and has helped thousands of start-ups, big busine...2021-06-0334 min
The Marketing Millennials53 - Joanna Wiebe (CopyHackers): Writing Copy That ConvertsJoanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/
2021-05-1251 min
Write While TrueEditing First DraftsI was first exposed to this idea at The Business of Software conference in 2017. Joanna Wiebe gave a talk about copywriting for SaaS businesses. She's an advertising copy writer, and the talk is mostly about that. It's worth watching the whole thing, but near the end, she said something that astonished me.
Joanna Wiebe at BoS 2017
Transcript2021-04-1910 min
INspired INsider PodcastThe Secrets of High-Quality Copywriting with Joanna Wiebe of CopyhackersJoanna Wiebe is the Founder and Conversion Copywriter at Copyhackers, as well as the Co-Founder and Head of Growth at Airstory. As the original conversion copywriter with a career that spans almost 15 years, Joanna has worked with incredible companies such as BT, Canva, Glowforge, Prezi, and many more. In addition to writing top-notch copy, Joanna has also coached and advised more than 70,000 businesses of all shapes and sizes. In this episode… Communication is one of the most important tools that we have as humans. Consequently, words can also be one of the hardest tools to ma...2020-12-291h 01
MicroConf On AirMicroConf Refresh Episode 1: Lizards Thru Doorways: Proven Ways to Widen Your Funnel Using Just Your CTAs- Joanna Wiebemicroconf.comMicroConf 2015
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by ""lizards thru doorways""... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (copyhackers.com).
Check out Joanna’s...2020-06-3038 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#496 WP-Tonic Show With Special Guest Joanna Ruth Wiebe Copyhackers.comThe original conversion copywriter, Joanna was the creator of Copyhackers. and the Copy Chief at CH Agency. For nearly 15 years, incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO have trusted Joanna to optimize their copy. And incredible conferences like Mozcon, INBOUND, SearchLove and CXL Live have invited Joanna to teach their audiences to write copy that converts. And along the way, more than 70,000 people at early and growth-stage startups, small businesses, huge businesses, international agencies, and indie establishments have let Joanna coach their copy forward, which is and has been a...2020-05-2034 minThe Copywriter Club PodcastTCC Podcast #186: Creating a Successful Summit with Betsy Muse and Greta CateIn the 186th episode of The Copywriter Club Podcast, Kira and Rob talk with two ambitious copywriters who recently launched the first of many Women Led Summits. Their first summit included 45 different speakers, helped them grow their email list and actually made money. We wanted to know how they did it, so we invited Great Cate and Betsy Muse to the studio to chat. Here's what we covered:
• how Betsy and Greta became business partners
• the paths they both took to becoming copywriters
• the original vision for the women-led summit and how it came together
• what does it take to create a summ...2020-05-0548 min
Unstoppable Business Podcast75 - “Along For The Ride” with Joanna WiebeJoanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
More than 70,000 marketers have chosen her as their copywriting coach.
For nearly 15 years, companies like Intuit, Sprout Social and VWO have trusted Joanna to optimize their copy.
In this episode, Joanna tells us how she went from a shy girl from a small oil town in Alberta to creating a massive movement of thousands online.
INSIDE THE EPISODE:
[01:23] Joanna talks about the difficulty she faced growing up as a shy person &...2020-04-1726 min
Business of eCommerceStrategies for Writing eCommerce Emails (E113)Joanna WiebeFounder of Copyhackers
Bio:
The original conversion copywriter and founder of Copyhackers, Joanna Wiebe teaches a world of digital marketers in SaaS and eCommerce how to get the yes using li’l ol’ words.
Sponsors:
Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation
Links:
CopyhackersCopyhackers Twitter
Transcript:
Charles
(00:00):
In
this episode of the business e-commerce. I talked with Joanna Wiebe about how
to write e-commerce emails. This is the business of e-commerce. Episode one 13.
Charles
(00:15):
Welcome
to the business of eCommerce, the show that helps eCommerce retailers start,
launch and grow their eCommerce...2020-02-1100 min