Shows
mmajournalcanadaN°28 - Interviewed With Keith PetersonKeith Peterson is a referee for the UFC, Bellator, PFL, CFFC and countless other promotions. He has worked over 500 UFC matches alone from Jon Jones vs Chael Sonnen to Weili Zhang vs Joanna Jędrzejczyk. His 'No Nonsense' way of conducting business dubbed him the name by Jon Anik and is one of the sports finest. Theo Vonn himself was quoted "IF Keith Peterson (God Forbid) Ever Dies, I'll Be Front Row At His Funeral, I Love That Guy Dude."
Thanks for your time Keith, it was an honor.
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This was K...2025-02-1740 min
Tried It: Your Proven Pathway to a Better Copywriting BusinessPivoting Your Copywriting Business to 6-Figure Success ('Six-Figure Copywriter' Follow-Up)One number gets bandied around copywriting circles more than another other: six. Specifically, six figures. A six-figure income. A freelance copywriter with a six-figure income. But in the age of AI and with post-COVID market volatility, is that still even possible? Or realistic? Joanna Wiebe thinks so, and she wrote a book about it. In this episode of the Tried It Podcast, hosts Sarah and Nicole discuss what they learnt when they implemented the advice that Joanna and her copywriting buddies shared in The Six-Figure Freelance Copywriter. Listen out for long-term business growth strategies, handling the emotions o...2024-11-1944 minTried It: Your Proven Pathway to a Better Copywriting BusinessCan You Make 6 Figures As A Copywriter? ('Six-Figure Copywriter' Discussion)If you’ve been writing copy for more than a hot minute, you’ll know the pressure of setting and meeting your income goals. Particularly if you’re trying to reach a big income goal like a six-figure one. On this episode of the Tried It podcast, copywriters Sarah and Nicole break down the pathways to running a six-figure copywriting business. Sarah and Nicole discuss Joanna Wiebe’s 2023 book ‘The Six-Figure Freelance Copywriter’, which profiles 21 copywriters who hit the six-figure benchmark to ask them how they did it. They point out the common threads in their advice and also the...2024-11-121h 02
PracticeCarePrerna Malik on Using Email Effectively to Grow Your PracticeEmail in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she’ll share some tips with us. Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as...2024-11-0534 min
The Obsessed Writer003 Joanna Wiebe Takes The Obsessed Writer QuestionnaireJoin Joanna Wiebe as she takes on The Obsessed Writer Questionnaire, inspired by James Lipton's iconic questions from Inside the Actor's Studio. Dive into Joanna's creative mind as she answers thought-provoking questions that reveal her writing passions, quirks and inspirations. This candid episode offers a unique glimpse into the life of a truly obsessed writer. Don’t miss it!2024-08-1306 minThe Obsessed Writer002 Enter Your Separation Season with Joanna Wiebe of CopyhackersIn this no-holds-barred conversation, Joanna Wiebe spills the tea on her viral Instagram post that set the copywriting world ablaze. She's not just talking about making bank – she's on a mission to turn 5000 copywriters into millionaires.Joanna and host Jessica Noel dive deep into the murky waters of "separation season," a time for creatives to shed their old skins and emerge as the badasses they were meant to be. They tackle everything from handling online criticism to the soul-crushing reality of retirement savings (spoiler alert: it's dire).Get ready for a masterclass in lead generation, the ar...2024-08-0441 min
Talking Too Loud with Chris SavageShow Me The Money Words with Copywriting Expert Joanna WiebeIn marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns. Links to learn more about Joanna:Joanna’s LinkedIn...2024-06-1153 min
Talking Too Loud with Chris SavageShow Me The Money Words with Copywriting Expert Joanna WiebeIn marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns. Links to learn more about Joanna:Joanna’s LinkedIn...2024-06-1154 min
VWO PodcastIn Conversation With Joanna Wiebe - Women In CRO by VWO Podcast (Episode #9)Ready for another fun ride on the VWO Podcast?
Joining us for Episode No. 9 of the Women In CRO series is the 'OG' conversion copywriter Joanna Wiebe.
This special podcast series is dedicated to the incredible women who've shaped the CRO space and paved the way for even more women to join the industry.
Joanna Wiebe is the founder of Copyhackers.com, the go-to platform for tutorials, courses, and other marketing resources aimed at helping freelancers, copywriters, startups, and marketers achieve their conversion goals.
With 15+ years of experience, Joanna is a...2024-04-021h 18
The Copywriter Club PodcastTCC Podcast #383: The Non-Negotiables with Joanna WiebeSuccess in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joanna Wiebe who says these (and several other daily activities) are her non-negotiables. They happen every day—no matter what. If creating your own daily non-negotiable is all you get out of this episode, it will be well worth your time, but ther...2024-02-201h 14
Email SwipesHow a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget BreakthroughHow do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can gi...2024-01-3121 min
Hustle Over EverythingEp. 187 | Genius Marketing Lessons For 39 Minutes Straight🟡Make sure to check out our sponsors here:
🔲Nyarai Cellars: https://nyaraicellars.ca/
🔲Marketerhire: https://try.marketerhire.com/b3pcuhqg...
Listen, if you're an entrepreneur thinking about ways to market your business this episode is for you.
What if I told you we interviewed 100+ entrepreneurs and distilled some of the best digital marketing lessons from entrepreneurs with million-dollar brands.
That's exactly what we did. Today we've got entrepreneurs who have done it across multiple niches to highlight the marketing and PR lessons they used to grow their business.
In this episode we've got:
- Spencer Badu: How he got celebs to...2024-01-1138 min
The Smart Downloader - Latest Products Reviews & TipsCopyHackers – 10X Freelance Copywriter – Free Download Course Joanna WiebeCopyHackers – 10X Freelance Copywriter – Free Download Course By Joanna Wiebe Get this course here => https://www.greatxcourses.com/courses/10x-freelance-copywriter-copyhackers-free-download-course-joanna-wiebe Your plan includes a Slack-based mastermind-style community with …
The post CopyHackers – 10X Freelance Copywriter – Free Download Course Joanna Wiebe appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2023-12-2804 min
Digital Marketing MasterclassSubtle Art of Deliberate Confusion, Advanced Thought Leadership Tactics, AI Chat PrimingAndy Crestodina, Chris Carr & Guest Host: Joanna Wiebe
Chapters:
0:00 Introduction to Joanna Wiebe
3:03 Money Words | The Subtle Art of Deliberate Confusion
32:34 Creating Tension | How Thought Leaders use strong opinions to plant their flag
50:03 Chat Priming | How to import background context to help AI Sound like you and your brand
1:02:43 Speed Round | The Risks of AI Developing Human-Like Relationships
1:09:44 Outro2023-11-271h 11
The Soap Box PodcastEpisode 13 - stop the angriest voices in the room from taking up all the oxygen, with Jo WiebeToday, I'm talking to the original conversion copywriter. Joanna Wiebe. Jo is the founder of Copyhackers, providing cutting-edge copywriting training in easy-to-digest formats. And Jo joins me to talk about how to, and how not to, mesh politics with business. I chat with Jo about: - How she grew up in a politically vocal household - How you should only start talking after reading and listening. - How, if you don't say something about a cause that matters to you, then you let the angriest voices in the room t...2023-09-2834 min
SAM MagazineE74 - Sam Wiebe, Author of Hell and GoneAward-winning Vancouver crime writer of the Wakeland novels, Sam Wiebe, and I discuss his latest novel, Hell and Gone, which is the third novel in his Dave Wakeland series. Sam's prose is gritty and authentic. He gives the reader a great sense of living on the streets of Vancouver. We talk about beats, and Sam's not meaning music, conflict, as well as the writing courses he offers, the flagship course being Mystery Writing Mastery. I came away from this interview thinking dig down when it comes to your protagonist's conflict, keep adding layers. Sam’s work has...2023-08-2140 min
Masters of SaaSThe Anatomy of a Perfect SaaS Landing Page - Joanna Wiebe @ CopyhackersFor this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers.Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that helps people organize their research and writing.It's no wonder why Joanna is such a big name in the industry. She's spoken at some of the most prestigious conferences around, including Mozcon...2023-05-161h 09
The Lead Generation from LeadpagesConversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, t...2023-04-131h 02
On the Record by LeadpagesConversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, t...2023-04-131h 02
Hustle Over EverythingEp 147: How You Can Write Copy That Converts Like Hell Ft. Joana WiebeJoanna is the Founder and CEO of @copyhackers a company focused on teaching founders and marketers how to write copy that converts. In this episode, we start off by tearing down the copy of a few popular websites to learn what works. Highly suggest tapping in on YouTube or Spotify so you can see the websites being critiqued.
We cover:
- Frameworks for good copy
- How she does $1 million in a weekend
- Not growing a business past 8 figures
- What persuades people into converting
And so much more. This...2022-12-1559 min
The Marketing MillennialsWrite Copy That Converts w/Joanna Wiebe (Founder of Copyhackers)Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/
2022-04-2751 min
The Content 10x PodcastHow to Repurpose a Podcast Episode into a Blog PostEvery week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts.So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years.If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text.Find out about:Different types of podcast episodes that make great blog postsThe dos and don’ts of repurposing a podc...2022-03-0313 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] 3 Steps to Write Copy That ConvertsI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggle...2022-02-2259 minThe Content 10x PodcastBest of 2021: Top Content Repurposing Tips & Guest Interview MomentsIt’s that time of the year again!I’m reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and advice and awesome guest interviews, featuring Copyhackers’ Joanna Wiebe, SparkToro’s Rand Fishkin and the one and only Jay Baer.Whether you’ve missed the episodes the first time around or want a refresher of the best bits, this bumper episode is packed with treats!Find out:The two key elements of compelling copyIn-dep...2021-12-2326 min
Business of Software PodcastEp 94 Old School Copywriting For New School Businesses (with Joanna Wiebe)Joanna looks at some old school copywriters' tips to help your SaaS stand out, including the Seven Sweeps to give your copy before you ship it.
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message2021-12-1446 minThe Content 10x PodcastHow to Write Better Content with Joanna WiebeWriting is a vital component to content. It’s your podcast show notes, your YouTube video descriptions, your social media posts…and that’s before we even get into long-form written content like blog posts and lead magnets.So picking up a few tips and tricks about how to write better content can go a really, really long way.In this podcast episode, I speak to one of the best writing coaches in the business, Joanna Wiebe. Joanna is the Founder of online marketing writing education website, Copyhackers, and has helped thousands of start-ups, big busine...2021-06-0334 min
The Marketing Millennials53 - Joanna Wiebe (CopyHackers): Writing Copy That ConvertsJoanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/
2021-05-1251 min
Write While TrueEditing First DraftsI was first exposed to this idea at The Business of Software conference in 2017. Joanna Wiebe gave a talk about copywriting for SaaS businesses. She's an advertising copy writer, and the talk is mostly about that. It's worth watching the whole thing, but near the end, she said something that astonished me.
Joanna Wiebe at BoS 2017
Transcript2021-04-1910 min
INspired INsider PodcastThe Secrets of High-Quality Copywriting with Joanna Wiebe of CopyhackersJoanna Wiebe is the Founder and Conversion Copywriter at Copyhackers, as well as the Co-Founder and Head of Growth at Airstory. As the original conversion copywriter with a career that spans almost 15 years, Joanna has worked with incredible companies such as BT, Canva, Glowforge, Prezi, and many more. In addition to writing top-notch copy, Joanna has also coached and advised more than 70,000 businesses of all shapes and sizes. In this episode… Communication is one of the most important tools that we have as humans. Consequently, words can also be one of the hardest tools to ma...2020-12-291h 01The Copywriter Club PodcastTCC Podcast #203: The 3 Funnels You Need in Your Business with Jenn RobbinsHow do you attract clients to your business? That’s one of the subjects we covered with Jenn Robbins, the guest for the 203rd episode of The Copywriter Club podcast. Jenn is an expert on funnel strategy and shared the three types of funnels every business owner should have—not right away, but eventually, if you’re going to grow. But that’s not all we covered, here’s a partial list of what we asked Jenn…
• going from 80 hour weeks in accounting to blogger to copywriter
• why freelancers often fail before things work the second time around
• feeling like a fraud and what they sa...2020-09-081h 07The Copywriter Club PodcastTCC Podcast #202: The Agonizing Process of Change with Amy PosnerWhat kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the following:
• the agonizing journey she’s been on as she’s changing her own business model
• why the process has been so painful and pulling back on doing too much
• ...2020-09-011h 15
MicroConf On AirMicroConf Refresh Episode 1: Lizards Thru Doorways: Proven Ways to Widen Your Funnel Using Just Your CTAs- Joanna Wiebemicroconf.comMicroConf 2015
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by ""lizards thru doorways""... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (copyhackers.com).
Check out Joanna’s...2020-06-3038 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#496 WP-Tonic Show With Special Guest Joanna Ruth Wiebe Copyhackers.comThe original conversion copywriter, Joanna was the creator of Copyhackers. and the Copy Chief at CH Agency. For nearly 15 years, incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO have trusted Joanna to optimize their copy. And incredible conferences like Mozcon, INBOUND, SearchLove and CXL Live have invited Joanna to teach their audiences to write copy that converts. And along the way, more than 70,000 people at early and growth-stage startups, small businesses, huge businesses, international agencies, and indie establishments have let Joanna coach their copy forward, which is and has been a...2020-05-2034 minThe Copywriter Club PodcastTCC Podcast #186: Creating a Successful Summit with Betsy Muse and Greta CateIn the 186th episode of The Copywriter Club Podcast, Kira and Rob talk with two ambitious copywriters who recently launched the first of many Women Led Summits. Their first summit included 45 different speakers, helped them grow their email list and actually made money. We wanted to know how they did it, so we invited Great Cate and Betsy Muse to the studio to chat. Here's what we covered:
• how Betsy and Greta became business partners
• the paths they both took to becoming copywriters
• the original vision for the women-led summit and how it came together
• what does it take to create a summ...2020-05-0548 min
Unstoppable Business Podcast75 - “Along For The Ride” with Joanna WiebeJoanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
More than 70,000 marketers have chosen her as their copywriting coach.
For nearly 15 years, companies like Intuit, Sprout Social and VWO have trusted Joanna to optimize their copy.
In this episode, Joanna tells us how she went from a shy girl from a small oil town in Alberta to creating a massive movement of thousands online.
INSIDE THE EPISODE:
[01:23] Joanna talks about the difficulty she faced growing up as a shy person &...2020-04-1726 min
Business of eCommerceStrategies for Writing eCommerce Emails (E113)Joanna WiebeFounder of Copyhackers
Bio:
The original conversion copywriter and founder of Copyhackers, Joanna Wiebe teaches a world of digital marketers in SaaS and eCommerce how to get the yes using li’l ol’ words.
Sponsors:
Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation
Links:
CopyhackersCopyhackers Twitter
Transcript:
Charles
(00:00):
In
this episode of the business e-commerce. I talked with Joanna Wiebe about how
to write e-commerce emails. This is the business of e-commerce. Episode one 13.
Charles
(00:15):
Welcome
to the business of eCommerce, the show that helps eCommerce retailers start,
launch and grow their eCommerce...2020-02-1100 min
Hot CopySending cold emails with Laura LopuchDoes cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out. All great marketing strategies but there comes a time when we need to get proactive about our lead generation. Today’s episod...2020-02-0643 min
Unthinkable with Jay AcunzoI Made It: Joanna Wiebe Takes Us Inside a Timeless Writing ProjectJoanna Wiebe never meant to quit her job and start her business, Copyhackers. In fact, she quit Intuit by accident. Blame the boss, or the wine, or the way Outlook was configured. But don't blame fate. In fact, THANK fate, if you believe in such things, because without Joanna leaving her job all those years ago, thousands of aspiring writers would be worse-off ... and thousands of pages of great writing teaching writing may not exist.If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for...2020-02-0542 min
How do you know? by Andra ZahariaChoose tiny hops over big leaps (with Josh Garofalo)Listen to this episode to learn:The value of contexts where you can make an exponential (instead of an incremental) impactHow to avoid high-risk decisions by making small, strategic decisions Ways to manage the impact of social media on your own happiness and productivityHow to accelerate self-growth with personal experiments The compound interest of lifelong learning A few ideas that stuck with me:Choosing a niche – as freelancers, we tend to chase every job in our field and get our hands on as many projects as we can. However, choosing a specialty and finding projects within that...2020-01-1259 min
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works120 - Content Sells Lessons We Used To Sell Our High End RetreatThat’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice many of the strategies we’ve already shared on this podcast were key to our success). Listen to this episode to hear more about: Why you need to focus on the pleasure and pain of your offer WAY more than the features of your offer. The copy approach we used to get our ideal clients applying How we used Face...2019-11-1840 min
Scaling Freelance006: How to work for 6 weeks, then take off for 2 w/ Joe MartinJoining me on today’s episode of Scaling Freelance is Joe Martin. Joe recently published a book for entrepreneurs and business owners, 6-week cycles which offers a new perspective on productivity, corporate culture, and an understanding that family should always come first.
Joe and I discuss:
Why nurturing your clients is so important to boost referrals
Branding as yourself vs a company name
How to work for 6 weeks and then take off for 2 weeks
How Joe got is first few clients
Book Recommendations:
6-week Cycles by Joe Martin
ReWork by Jason Fried
T...2019-11-1335 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 148: SaaS Websites with Josh GarofaloGreat copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSway Copy — Josh's consultancyCopyhackers, ConversionXL — great copy...2019-10-0642 min
The Content CoalitionWhy Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing WheelIn this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers. Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Live, Mozcon and INBOUND. Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd, and a bright idea on how you can find your copy th...2019-07-2400 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] 3 Steps to Write Copy That Converts with Joanna WiebeI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggle...2019-04-3059 min
Chatting with Copywriters16: "I" Copy vs. "You" CopyIn this episode Kimberly and Bobbie tackle the dreaded "I / me / us" copy vs "You / your / you're" copy.Show Notes:How to win Friends and Influence People - Dale CarnegieThe starting point to determine if your copy is heavy on the "I" copy.The you-to-I balance for your marketing.The "Yes-train" method to help your customer's get on board with your products and services.Understanding the popular I-to-you ratio of good copywriting.How to talk about "the problem state" and transition into "the solution state" with 'I' copy and 'you' copy.The 5% rule to keep your...2019-04-2322 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomUser onboarding best practices with Samuel Hulick, Casey Winters, Joanna Wiebe, Scott Belsky and Shaun ClowesThis week, we’re revisiting one of our most popular episodes of the past year, and it’s all about user onboarding. For any business to grow, user onboarding must be top of mind. It's the one thing all your users will do, and to be effective, it must evolve alongside your business. Pulled from some of our favorite onboarding conversations to date, Casey Winters, Joanna Wiebe, Scott Belsky, Samuel Hulick and Shaun Clowes share their best practices.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-03-0729 min
Biz Dev: Discussions with a MillennialContent Writing with Jessica Mehring - Episode #003I had the pleasure to meet with Jessica Mehring at her office in Colorado Springs, CO. Discussing how content writing is important in business. Jessica is the CEO of Horizon Peak consulting. Writing content for enterprise companies to help build relationships within that industry. Writing blogpost, white-papers, e-books, and infographics to build the relationship with their customers. We discuss conversion copywriting within content writing in the purpose of connecting with those ideal customers. Use the content to help answer questions when you are not around, it is a main resource for your customers. Always be s...2019-01-1355 min
Live In The Feast408 - Lianna Patch on Making an Impact by Injecting Humor Into Your CopyToday’s guest is Lianna Patch. Lianna is a copy writer, speaker, and the founder of Punchline Copy, a copywriting agency focused on injecting humor into brand copy. Lianna also runs Snap Copy, an on-demand copywriting service.It took some time for Lianna to find her niche. She’d been writing copy for seven years and was finding herself unhappy with her business. At the same time she was also starting to do stand-up comedy and joined a copywriting mastermind group. She felt the group “gave her permission” to incorporate her improv work with her copywriting and she’s be...2018-12-2538 min
Google Partners#41 - 5 Steps to Strategic Copywriting, with Joanna WiebeRecent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down to words. There’s a lot riding on our ability to find the right message at the right time for any audience we’re reaching. If we’re going to succeed, we need to create or curate copy that sparkles, engages, convinces—and converts. The good news is that like many skills, good writing can be learned. So this ep...2018-12-1750 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works95 - Livecasts — How We’re Using Them To Convert Leads Into CustomersLivecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah! In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients. FREE DOWNLOAD: Also get the top tips from today’s episode summarised in this easy reference handout: 9 Tips for Successful Livecasts Liste...2018-12-0351 min
The Jeff Large PodcastJoanna Wiebe | Conversion Copywriting: Execute Closer to the Transaction [Rebroadcast]Lead genius, Founder of Copyhackers and Co-founder of Airstory, Joanna lovingly refers to herself as the original conversion copywriter. She built Copyhackers to teach people how to write copy and use their words to make people say yes. In today’s episode, we cover a lot of ground, from discussing what copywriting really is and eavesdropping on your customers to the importance of testing. 2018-11-2600 min
Business of Software PodcastWriting Copy For SaaS (with Joanna Wiebe)In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community.
Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message2018-11-2353 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast3 No-BS Principles for Unforgettable Marketing with Margo AaronI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Why are so many marketers bad at marketing themselves?This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.When it comes to marketing ourselves we get uncomfortable. N...2018-06-2657 min
Hardcore MBA PodcastCopywriting – Not Actually What you Think it is with Joanna WiebeIt’s not actually what you think it is! Copywriting is not just simply writing. Find out why and learn the discipline behind it in this week’s podcast episode. Joining us is our guest, Joanna Wiebe – one of the most in demand and brilliant copywriter in her time. She provides growth -focused contents and teaches […]2018-06-1200 min
The Small Business Big Marketing Show | Insanely Effective Marketing IdeasHow to write effective marketing copy that converts with Copy Hackers Joanna Wiebe | #419If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it’s not painful at all. In fact, it’s rather fun. Just like marketing should be!
“If you can’t afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don’t need to pay thousands for some whiz bag new copywriting...2018-05-311h 05
The Small Business Big Marketing Podcast with Tim ReidHow to write effective marketing copy that converts with Copy Hackers Joanna Wiebe | #419If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it’s not painful at all. In fact, it’s rather fun. Just like marketing should be! “If you can’t afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don’t need to pay thousands for some whiz bag new...2018-05-311h 05Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works81 - How To Write a Call To Action - From Buttons To Blogs With Joanna WiebeWe first saw the guest on today’s show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also ascribes to one of the key ideas of this show, and that is; “No content without conversion.” She’s just as talented looking at the metrics and boosting conversion rates and she’s sought after by well-known and highly successful brands such as Hubspot, HootSuite, Asana, MindValley and Booking.com when they want to boost the number of people clicking a...2018-05-2246 min
Business of Software PodcastHow To: Write Non-Sucky CopyIf copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message2018-04-1353 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomLessons in user onboarding with Samuel Hulick, Casey Winters, Joanna Wiebe, Scott Belsky and Shaun ClowesFor any business to grow, user onboarding must be top of mind. It's the one thing all your users will do, and to be effective, it must evolve alongside your business. Pulled from some of our favorite onboarding conversations to date, Casey Winters, Joanna Wiebe, Scott Belsky, Samuel Hulick and Shaun Clowes share their best practices.Related resources:Our book, Intercom on OnboardingThe Onboarding Starter Kit – our guide to a well crafted messaging campaignC.A.R.E. – a simple framework for user onboardingSee Privacy Policy at https://art19.com/privacy and Calif...2018-02-2229 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast3 Steps to Write Copy That Converts with Joanna WiebeI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggle...2018-01-3059 min
High-Income Business Writing Podcast#143: Why It’s Become So Darn Hard to Write Convincing CopyAs I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up: How increasingly difficult it’s becoming to write persuasive copy. That’s long been an issue in the ultra-competitive direct response industries of financial newsletters, natural health and business opportunity. But it’s also becoming a big challenge in other less aggressive settings—even in B2B content marketing. To get some insights and answers on this topic, I recently turned to one of the top conversion copywriters in the business, Joanna Wiebe. Joanna is the founder of Copy Hackers and of Airstory...2018-01-1238 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomLessons in marketing: Des Traynor, Kristina Halvorson, Sujan Patel, Joanna Wiebe and moreFrom where to make your first marketing hire (and where they should get started) to when and how to use tactics like content or demand generation, we look back at our favorite marketing lessons and insights from past episodes. Guests include Des Traynor, Krithika Muthukumar, Joanna Wiebe, Sujan Patel, Lucy Allen, Everett Katigbak and Kristina Halvorson.If you find these lessons helpful, check out our newest book, Intercom on Marketing. You can get your free copy today at Intercom.com/booksSee Privacy Policy at https://art19.com/privacy and California Privacy N...2018-01-1137 min
E-Commerce BoostHow To Write Top-Notch Copy (That Actually Converts) w. Joanna WiebeCopy is your online sales person. Would you hire a sloppy sales person in your physical store? No. Then why would you online? In this episode, Joanna Wiebe, the co-founder of Copy Hackers and Airstory, shares great insights on creating copy that actually converts - now lets get that sloppy salesperson into gear!2017-12-1200 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.8: Joanna Wiebe / The Copyhackers Founder on Launching Airstory to Help Make Writing BetterDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJoanna Wiebe tells the story of how, through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, she was inspired to launch software to help everyone that writes for a living create better work.2017-12-1126 min
The Copy and Design BrewCDB 050: Defining Success with Joanna Wiebe of Airstory and Copy HackersSuccess is hard to define, especially without goals. We talk time management, alcohol delivery, and bad beer with the original conversion copywriter, Joanna Wiebe, Copy Hackers and Airstory founder.2017-11-2436 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomJoanna Wiebe, co-founder at Copy HackersAs the co-founder of Copy Hackers, Joanna Wiebe is on a mission to help startups use writing as a tool to grow their business. In this chat with Intercom's Geoffrey Keating she explains the biggest mistakes she sees startups making with their email strategies, how to improve subject lines, what bottled water can teach us about tag lines, and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2017-10-2632 min
The HeartbeatInterview with Joanna Wiebe, Founder of Copy HackersAs the Founder of Copy Hackers and Airstory, Joanna gets real about her biggest struggles as a leader. Joanna Wiebe is the founder of Copy Hackers – an acclaimed site + service that helps businesses write better. She also most recently co-founded Airstory. I’m a big fan of her work. In this interview, she opens up about what she… Read the full article2017-09-2625 min
The Dealer Playbook#110: How to Increase Conversions with This Battle-tested Content Strategy feat. Joanna WiebeJoanna Wiebe is a conversion copywriter and the founder of Copy Hackers. When it comes to using words to get people to say "YES!", Joanna is the who's who. http://www.copyhackers.com In Episode 110, you'll learn how to increase website conversions with simple adjustments to the words on the pages of your site. Loving the DPB? I would be honoured if you'd consider leaving an honest review here: http://www.thedealerplaybook.com/itunes - or SHARE with your co-workers and leaders! DOMINATE! MC- - -...2017-05-1832 minThe Copywriter Club PodcastTCC Podcast 33: Taking Uncomfortable Action with Ry SchwartzOur first guest to make an encore appearance on the club podcast is Canadian copywriter, Ry Schwartz, who just flew in from Costa Rica in time to talk with Rob and Kira about:
• the new “product” Ry is launching soon with his girlfriend
• using masterminds to meet potential clients
• how he deals with “freak out”
• how he vets clients (sometimes he asks them to sing with him)
• how he conducts his R&D (and what client work has to do with it)
• what he does to get people to take “uncomfortable action”
• how he invoices for “giving a damn”
• what he would do today if he had to st...2017-05-1652 minHot CopyJoanna Wiebe: The power of conversion copywritingToday we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy. Tune in to learn: How Joann...2017-04-0548 min
The Kim Doyal ShowContent Planning & Creating, with Lance Jones of Airstory WPCP: 141This episode is sponsored by LiquidWeb, my awesome Managed WordPress host
Anytime I hear about anything that will help me with my content creation and planning I get excited.
Plus, you know me and how much I love new tools.
I do have a confession to make, though, I haven't spent as much time as I want to in Airstory. As I've been streamlining things in my business I've started spending more time 'cleaning' things up. So right now everything is a process. It doesn't make a ton of sense to jump into new things before I've made space for t...2017-03-3156 min
Love Your WorkGetting writing done. Joanna Wiebe of Copy Hackers & Airstory (building an audience from an information business into a SAAS)One day, Joanna Wiebe (@copyhackers) was hanging out on a web forum, helping a few startup founders with their copy. The next thing she knew, she had an inbox filled with requests for her help. So many people needed her copy help, that she couldn't help them all, so Joanna released some ebooks, under the name Copy Hackers, and made about $30,000 right away. Since then, Joanna has helped hundreds of entrepreneurs with their copy. But the more time she spent writing copy, the more she realized that all writers struggle with one thing: facing the...2017-03-1649 min
Love Your Work65. Getting writing done. Joanna Wiebe of Copy Hackers & Airstory (building an audience from an information business into a SAAS)One day, Joanna Wiebe (@copyhackers) was hanging out on a web forum, helping a few startup founders with their copy. The next thing she knew, she had an inbox filled with requests for her help. So many people needed her copy help, that she couldn't help them all, so Joanna released some ebooks, under the name Copy Hackers, and made about $30,000 right away. Since then, Joanna has helped hundreds of entrepreneurs with their copy. But the more time she spent writing copy, the more she realized that all writers struggle with one thing: facing the...2017-03-1649 min
The Agents of Change Digital Marketing PodcastThe Formula of Persuasive Landing Pages with Joanna WiebeWriting good copy is more than just coming up with a clever slogan or tagline, it’s really learning how you use your words effectively. It’s learning how to peel back the layers to your “problem” and come up with a “solution” that speaks to your audience as a whole, and in a language that appeals to them. Joanna Wiebe knows the art of good copy and the effect it can have for businesses trying to boost their sales with more optimized email and landing page copy. www.theagentsofchange.com/1852017-01-2533 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerConversion Copywriting – Writing Sales Copy for Your Audience w/Joanna WiebeJoanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some […] The post EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.2017-01-041h 22
Double Your Freelancing PodcastEpisode 63: Joanna Wiebe on The Rule of OneToday I’m talking with Joanna Wiebe, the founder of CopyHackers.com. CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer archetype.
Today’s topics include:
The Rule of One: 4-part definition and implem...2016-11-2855 min
The HeyCreator ShowAnnouncing: An Intriguing New Tool for Collaborative ContentSmart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live event in Denver, and creator of... Listen to episode2016-10-2435 min
The Truth About MarketingEp 89: Joanna Wiebe – Saying “Yes” When It Scares You MostYou’ll discover how to effectively turn yourself into an in-demand freelancer using what Joanna Wiebe learned. In this episode, Joanna and I are going head first into freelancing to find out what makes freelancers successful (and what holds others back)...2016-10-1636 min
Predictable Prospecting's PodcastEpisode 23: Teaching Startups How to Write Compelling Web Copy - Joanna WiebeMany of today’s startups have either time or money, rarely both. That leaves the minimal staff to handle important tasks that are usually completed by a dedicated (educated) team. How does the CEO of a lean startup write compelling sales copy on his own? Joanna Wiebe created Copyhackers to ensure that startups have a place to learn how to communicate with their audience. Joanna Wiebe is the founder of Copy Hackers; an online resource dedicated to teaching startups how to write compelling web copy. Joanna left a position as a corporate copywriter to pursue her love of...2016-08-3045 min
Reach12: Get Out of Your Own Way, with Joanna Wiebe of CopyhackersHow often do you really put yourself out there? Are you actively seeking communities to be part of, people to help, and ways to grow? If you’re busy working away in solitude, you are likely missing some huge opportunities that are just around the corner. Today we’re talking to Joanna Wiebe. The original conversion copywriter, Joanna is the creator of the popular marketing blog Copy Hackers and the founder of Airstory: all your team's knowledge, searchable and ready to use.2016-08-2200 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 31: Research as the Key to Conversion Rate Optimization with Momoko PriceIn this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
Conv...2016-08-1759 min
Entrepreneurs on Fire Business PodcastThe power of your words should NEVER be underestimated with Joanna WiebeThe original conversion copywriter, Joanna is the Founder of CopyHackers and Airstory. She's optimized copy for Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Rainmaker, and countless others.2016-07-0423 min
The Digital Entrepreneur3 Simple Hacks for Better Copy and More Conversions in Less TimeJoanna Wiebe of Copy Hackers joins us this week on The Digital Entrepreneur to offer up a handful of simple copywriting hacks that work especially well for digital products. Joanna knows a thing or two about copywriting for digital products. Not only is she a digital entrepreneur herself, but her company has worked with some... Listen to episode2016-06-2330 min
The Productize PodcastHow Joanna Wiebe Leveraged a Productized Service to Sustain and Grow Copyhackers in The Early DaysI caught up with Joanna Wiebe to talk about a lesser-known product she offered through the years over at Copyhackers. A personalized review and copy critique.
This conversation was from late 2014 and it’s interesting to kind of “go back” and hear how Joanna used a productized service offering to grow her business.
Interesting highlights include:
How Joanna was able to turn on and off this service as she grew her business
The mechanics of delivering a recorded review as a service.
The value of a one-time purchase, instead of recurring revenue
And much more
...2016-06-1634 min
Paid Search Magic006: The Dark Magic of Conversion Copywriting with Joanna WiebeThis episode is called the Dark Magic of Conversion Copywriting,
but it's a bit tongue-in-cheek. I'm talking with Joanna Wiebe, who
is the original conversion copywriter. She's also the founder
of Copy Hackers and Airstory. and has optimized copy for Wistia,
Buffer, Crazy Egg, Neil Patel, Shopify, Rainmaker and countless
others.
You can get links to the resources mentioned in this episode, as
well as very detailed show notes, at PaidSearchMagic.com/6.2016-04-2940 min
The Ecommerce Influence Podcast105: What Famous Copywriters Don't Want You To Know About Writing Copy
105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY
Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe.
Joanna is a 2 time guest of the podcast and the co-founder and copywriter at Copyhackers, a company that helps you use copy to to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page.
She’s also currently building a company called Airstory which is a note taking...2016-04-1452 min
Call to ActionJoanna Wiebe on What Happens When Copywriters Get LazyCopywriters walk a fine line between adhering to best practices and thinking outside the box.
On the one hand, you don't want to mess with what works. On the other, you need to get adventurous if you're going to stand out from the crowd - nothing kills conversions like lazy copywriting.
In this episode of the Call to Action podcast, Copy Hackers co-founder Joanna Wiebe challenges marketers to take chances with their copywriting, and pinpoints three common mistakes that result in lazy copy that just doesn't convert.2015-11-1124 min
The Foundr Podcast with Nathan Chan65: How to Write Copy That Converts Like Crazy with Joanna WiebeJoanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade.It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy.If you've ever wanted to learn how to se...2015-11-0455 min
How Did You Get Into That? // Careers // Entrepreneurship // Small Business130 – How to Write Convincing Copy, with Joanna WiebeDid you enjoy this episode? Click here to get the exclusive bonus material.
What if your words could persuade people to take action? Our guest for today’s show, Joanna Wiebe, is a successful copywriter who does just that in her business.
In this episode, Joanna tells her story of how she fell into copywriting, and eventually started Copy Hackers. Copy Hackers helps businesses write better copy to gain and retain customers.
Joanna joins us to share why copywriting can be a great career for any writer, how her college experience impacts her...2015-09-2933 min
How Did You Get Into That?130 – How to Write Convincing Copy, with Joanna WiebeDid you enjoy this episode? Click here to get the exclusive bonus material. What if your words could persuade people to take action? Our guest for today’s show, Joanna Wiebe, is… read more →2015-09-2933 min
Louder Than Words | Creative Talks with John BoniniJoanna Wiebe: On Accidentally Quitting Her Job & Creating a Movement Around Conversion CopywritingJoanna Wiebe, creator of Copy Hackers, talks about her journey toward starting her own copywriting business, which includes accidentally sending her old boss a resignation email.2015-09-2346 min
Louder Than Words with John BoniniJoanna Wiebe: On Accidentally Quitting Her Job & Creating a Movement Around Conversion CopywritingJoanna Wiebe, creator of Copy Hackers, talks about her journey toward starting her own copywriting business, which includes accidentally sending her old boss a resignation email.2015-09-2346 min
The Art of Online BusinessHow to Speak Your Customer’s Language - Copywriting Hacks With Joanna WiebeWant to be a better copywriter? You're going to love this episode. On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates. And that’s the type of copywriting we’re going to talk about today - conversion copywriting. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help 2015-09-2143 min
Social Media Marketing PodcastSplit Testing: How to Improve Your Site ConversionsDo you split test the opt-ins on your website? Want to get better results? In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series. Show notes: https://www.socialmediaexaminer.com/138See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2015-03-2749 minThe Ecommerce Influence Podcast056: How You Should Write Ecommerce Copy, Even If All Of Your Competitors Sell The Same Exact Thing As You.Quality ecommerce copy and product descriptions can increase ecommerce conversion rates anywhere from 30% to 100%. Writing subpar copy for your website is the equivalent of hiring a subpar, unqualified sales staff for a brick and mortar shop, and sales will suffer. Joanna Wiebe is a co-founder and copywriter at Copyhackers, a company that helps you use copy to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page. She’s been copywriting since 2004, and her 10 years of experience includes time as an agency and in-ho...2015-01-151h 07
The Online Marketing ShowJoanna Wiebe - The Quick & Dirty Guide to Copyhacking. The Online Marketing Show Episode 112Joanna Wiebe is a great copywriter who blogs over at copyhackers.com. She is the author of several copywriting and conversion eBooks and courses too.2014-04-2100 min
The Freelancers' ShowThe Freelancers' Show 102 - Copywriting with Joanna WiebeThe panelists talk to Copy Hackers founder Joana Wiebe.2014-02-271h 00
Chasing ProductEpisode 14: Copy Hacking for Conversions w/Joanna WiebeHi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In Episode 14, Joanna Weibe (founder of CopyHackers) sets us all straight on what copy hacking (writing conversion copy for the web) is all about, and how it can help your startup. We
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The post Episode 14: Copy Hacking for Conversions w/Joanna Wiebe appeared first on Chasing Product.2014-02-251h 24
TechZing153: TZ Interview - Joanna Wiebe / CopyHackersJustin and Jason talk with Joanna Wiebe author of CopyHackers the definitive how-to guide for copywriting for startups!2011-10-261h 43
Founders Talk: Startups, CEOs, LeadershipLance Jones and Joanna Wiebe / Page 99 TestAdam talks with Lance Jones and Joanna Wiebe, Founders of Page99Test.com. People in bookstores often read page 99 of a book to get a taste for the writing - to determine if they’d buy the book. Lance, Joanna and technical Co-Founder, Steven Luke took that time tested idea and have built a brand new platform for book enthusiasts, authors, agents and publishers to get excited about.
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